The power of relationship selling: New research, insights and opportunities for B2B organizations
My guest this time is Liz Michaud, Senior Product Marketing Manager for Sales at Microsoft Dynamics 365. She shared her insights into the current trends, good and bad that they are noticing. Role specialization in particular seems to be causing an over-emphasis on teams to take on the productivity piece. This causes a loss in that personal touch and building strong relationships. We are still people buying from people.
"Over 80% of our respondents in the study who said that they were effective at building relationships across the buying committee with multiple people, they were the ones who…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.