Amrit Raj | Business Journalist & Author of 'Indian Icon: A Cult Called Royal Enfield'
On this episode, Cyrus is joined by Amrit Raj, business journalist and author of 'Indian Icon: A Cult Called Royal Enfield'. Cyrus talks to Amrit about Amrit being a storyteller, what made him want to tell the story of Royal Enfield, why the brand is adored so much in India and abroad, how it's good for different terrains, and tons more. They talk about the earliest traces of Royal Enfield in India going back to 1905, a famous bike race that took place in 1913 from Calcutta to Bodh Gaya, the letter from the son of the founder of Royal Enfield which predicted the popularity of the brand in the…
The skinny
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