Latest / Hurdle with Emily Abbate / SPECIAL EPISODE: 4 Female Powerhouses Share How To Find Your ROAR
Transcript
- 0:01Speaker 1: Hey, Hurdler's Emily about a year.
- 0:02Speaker 2: Jumping in to bring you a really awesome, awesome conversation
- 0:07Speaker 2: I had last week thanks to my friends at war Now.
- 0:11Speaker 2: War Organic is a one hundred percent natural line of vegan,
- 0:15Speaker 2: low calorie, low sugar electrolyte infused beverages, and last week
- 0:19Speaker 2: we got together to celebrate that. Along with their four spokesmodels,
- 0:24Speaker 2: we've got Robin Arzon, Peloton's vice president and head instructor.
- 0:28Speaker 2: You guys have heard her many a time on the pod,
- 0:30Speaker 2: Lauren at Kitten's ABERDEENI. She's a producer, DJ and founder
- 0:34Speaker 2: of Power, Jacqueline Johnson, the founder and CEO of Create
- 0:38Speaker 2: and Cultivate, and last but not least, Deanna Nunez, who's
- 0:41Speaker 2: a multimedia artist and founder of covial Now. If you
- 0:46Speaker 2: know anything about these women, you know that they are
- 0:48Speaker 2: strong and powerful and influential to say the least, so
- 0:53Speaker 2: as you can imagine, a conversation that involves the four
- 0:56Speaker 2: of them is just electrifying. We chat about everything from
- 1:01Speaker 2: how they got their starts in their career to different
- 1:04Speaker 2: significant moments from their beginnings. We cover aha moments, how
- 1:08Speaker 2: they've leveraged the digital community and social media to grow,
- 1:12Speaker 2: advice that they'd offer themselves at the start of their careers,
- 1:16Speaker 2: advice for aspiring entrepreneurs. I mean literally, this conversation is
- 1:20Speaker 2: jam packed with wisdom and tidbits that just gave me
- 1:25Speaker 2: chills as I sat there.
- 1:26Speaker 1: I really hope you like it.
- 1:28Speaker 2: As always, you know the drill at Emily a Body
- 1:30Speaker 2: at Hurdle podcast. If you have a hurdle moment of
- 1:32Speaker 2: your own to share or just want to say hi,
- 1:35Speaker 2: you can always reach out to me. It's Emily at
- 1:37Speaker 2: hurdle dot us. And please, when you find yourself saying
- 1:42Speaker 2: yes listening to today's episode, share this gem with a friend.
- 1:47Speaker 2: It means the world to me to expand this network
- 1:50Speaker 2: and trust me this one well, it's definitely worth sharing.
- 1:54Speaker 1: And that's it. With that, let's get to hurdling.
- 2:12Speaker 2: As many of you know, sometimes starting out can surely
- 2:16Speaker 2: be the hardest part.
- 2:19Speaker 1: So we either know nothing about where we're going.
- 2:23Speaker 2: We have all of these scattered ideas, we want to
- 2:25Speaker 2: do two hundred things at once, but can only do
- 2:28Speaker 2: maybe three. So my first question to you tonight is
- 2:32Speaker 2: talk to me a little bit about your start. If
- 2:35Speaker 2: there's any specific details you remember about getting into the
- 2:40Speaker 2: career path that you've chosen right now, and feel free
- 2:42Speaker 2: to go in whatever order.
- 2:43Speaker 1: We don't have to be anything specific.
- 2:46Speaker 3: Well, my original hustle was as a lawyer, so running
- 2:51Speaker 3: for a living now is or sweating for a living,
- 2:54Speaker 3: I should say, is quite different. So for me, it
- 2:58Speaker 3: was actually a slow to year process of leaving a
- 3:01Speaker 3: full time law firm job and recreating myself as an athlete.
- 3:07Speaker 1: And the pivotal point.
- 3:09Speaker 3: For me was I stopped accepting free pairs of shoes
- 3:13Speaker 3: from athletic brands who wanted to work with me, and
- 3:16Speaker 3: I started to put a value on my own time,
- 3:18Speaker 3: and I started to put.
- 3:19Speaker 4: A number, a dollar sign on my ideas.
- 3:24Speaker 3: And I know, like artists and all of us, I
- 3:27Speaker 3: probably have had that moment where it's like, we're there,
- 3:30Speaker 3: I'm going to have to accept a no in order
- 3:33Speaker 3: for someone to value my yes. And the yes pays
- 3:36Speaker 3: the bills. So yeah, I just stopped accepting free shoes.
- 3:42Speaker 2: And now look at where you are, Jacquoline, what about you? Well,
- 3:47Speaker 2: I feel like there's a lot of starts right So
- 3:49Speaker 2: for me.
- 3:49Speaker 5: At least, I.
- 3:51Speaker 1: Had a corporate job. I was working in New York.
- 3:53Speaker 5: I got transferred to Los Angeles and then I got
- 3:55Speaker 5: laid off, which happens, and basically it was really the
- 4:00Speaker 5: my entrepreneurial journey. So it was a real low low
- 4:03Speaker 5: followed by a very high high. But essentially I started
- 4:06Speaker 5: my first company when I was twenty three, and that
- 4:09Speaker 5: company I made so many mistakes.
- 4:12Speaker 1: I didn't know how to run a business.
- 4:13Speaker 5: I learned so much and basically started to want to
- 4:16Speaker 5: foster community of other women who were going through the
- 4:18Speaker 5: same entrepreneurial struggles that I was going through. Hence Create
- 4:22Speaker 5: and Cultivate, which started, as you know, just fifty women
- 4:24Speaker 5: in a room having a conversation and now is obviously
- 4:28Speaker 5: a massive media platform and we host events like all
- 4:30Speaker 5: over the country for thousands of women. So I think
- 4:33Speaker 5: it's just about you know, and we were just talking
- 4:35Speaker 5: about this in our mentor session, but really going where
- 4:38Speaker 5: the momentum is, you know, and seeing where that momentum
- 4:40Speaker 5: is taking you and where it's pulling you, and then
- 4:42Speaker 5: paying attention to it and then.
- 4:43Speaker 1: Treating it like a business. Deana, what you got?
- 4:48Speaker 6: I would say that I got my start well, I
- 4:50Speaker 6: was in fashion show production for a very long time
- 4:52Speaker 6: and it was a friend of mine that kind of said, hey,
- 4:55Speaker 6: I don't think you're utilizing your skill set to the
- 4:57Speaker 6: utmost potential. And from there I kind of did a
- 5:00Speaker 6: lot of soul searching and a lot of understanding that
- 5:03Speaker 6: I've always had this passion for storytelling, but I wasn't
- 5:06Speaker 6: utilizing it in the right industry.
- 5:07Speaker 7: And that's how I got my started with art. And
- 5:10Speaker 7: from art it's been able.
- 5:12Speaker 6: It's been able to like connect me with different people
- 5:15Speaker 6: and be able to open up that platform of mental
- 5:18Speaker 6: health awareness and to be myself, and to also have
- 5:21Speaker 6: an audience where we can relate and be able to
- 5:23Speaker 6: talk about topics that really have a really bad stema
- 5:26Speaker 6: right now. So being able to open up those doors
- 5:28Speaker 6: and have that conversation all through art has been I
- 5:31Speaker 6: would say, the gratifying moment, but also the start of
- 5:33Speaker 6: many other things.
- 5:35Speaker 1: Lauren, Oh my god, I always say this.
- 5:38Speaker 7: The first word on a microphone is so scary.
- 5:40Speaker 1: Every time.
- 5:41Speaker 2: Every time I hear my own voice, I'm like, this
- 5:43Speaker 2: is what I sound like. It never gets not never,
- 5:46Speaker 2: never for me.
- 5:48Speaker 8: I actually got my start it was my last year
- 5:52Speaker 8: of college. So I was in college studying marketing and
- 5:55Speaker 8: business and I had a day job at a club,
- 5:58Speaker 8: and I was just like as kind of a hobby
- 6:01Speaker 8: as a passion on the side, and I was doing
- 6:04Speaker 8: it for about a year and then and then the
- 6:07Speaker 8: club was closing, so I had a choice to make
- 6:09Speaker 8: whether I wanted to continue on and get a new job.
- 6:12Speaker 8: And in nightlife, like clubs open and clothes all the time,
- 6:15Speaker 8: it's really just part of culture, and people kind of
- 6:17Speaker 8: bounce around from like one club to the new one
- 6:19Speaker 8: that's opening. And I had to make the decision, am
- 6:21Speaker 8: I going to go where there's another secure job, or
- 6:24Speaker 8: do I take this moment to you know, start a
- 6:27Speaker 8: new path for real and just kind of go for it.
- 6:30Speaker 1: And I gave myself six months.
- 6:31Speaker 8: I was like, you know what if I'm not making
- 6:33Speaker 8: ends meet and living comfortably by six months, which like
- 6:36Speaker 8: I saved up in my mind enough to have like
- 6:39Speaker 8: my life okay. And I was like, yeah, if I'm not,
- 6:43Speaker 8: you know, comfortable in six months, then I'll just get
- 6:45Speaker 8: a normal job.
- 6:45Speaker 1: And I haven't had a normal job since. It's so funny.
- 6:50Speaker 2: The other day I referred to like not having a
- 6:53Speaker 2: full time job as like my life right now, and
- 6:56Speaker 2: someone was like, do you understand you have a full
- 6:58Speaker 2: time job? It's just that you don't go to the
- 6:59Speaker 2: same office every day, and that's okay, right. You mentioned
- 7:03Speaker 2: that there was a time that you felt like it
- 7:05Speaker 2: was an utmost failure, and you said that I felt
- 7:08Speaker 2: like I was at the.
- 7:09Speaker 1: Lowest of lows.
- 7:10Speaker 2: Oftentimes, as we've learned throughout this journey that we've been on,
- 7:15Speaker 2: failures happened to teach us lessons. So I would love
- 7:17Speaker 2: it if any of you would like to reflect on
- 7:21Speaker 2: maybe one of those times that really felt like the
- 7:24Speaker 2: lowest of low lows and how you managed to pull
- 7:28Speaker 2: yourself out of the hole.
- 7:32Speaker 8: So when that club closed and I was like I'm
- 7:35Speaker 8: going to do this, I was actually I was a
- 7:38Speaker 8: DJ for an artist and we were about to go
- 7:40Speaker 8: on a two month's tour. So that was my kind
- 7:41Speaker 8: of like, Okay, I can make this transition. This club
- 7:44Speaker 8: is closing and then I'm going to go do this.
- 7:46Speaker 8: And two weeks before the tour, he dropped me. So
- 7:50Speaker 8: I was like, Oh, there goes to my whole plan.
- 7:54Speaker 8: Is this a sign from the universe that like, I
- 7:56Speaker 8: shouldn't be doing this and what am I doing? Oh
- 7:59Speaker 8: my god, how am I going to make? You know,
- 8:00Speaker 8: make my life? And where am I going to go?
- 8:03Speaker 5: Now?
- 8:03Speaker 8: That was my my big jumping off point that I
- 8:06Speaker 8: had in mind, and my whole got my whole plan
- 8:08Speaker 8: just got thrown out the window.
- 8:11Speaker 1: So I was really really scared, and.
- 8:14Speaker 8: I just knew it could go one of two ways,
- 8:16Speaker 8: and like, either I just give up and give in
- 8:19Speaker 8: and go to my like safety plan B or I
- 8:22Speaker 8: really take this moment and this challenge as a time
- 8:26Speaker 8: to see how I function under stress, how I function
- 8:29Speaker 8: under pressure, what I can make in a situation where
- 8:33Speaker 8: I have nothing, and how I can motivate and inspire
- 8:37Speaker 8: myself when I'm kind of faced with like a big
- 8:40Speaker 8: obstacle of making a life for myself when I don't
- 8:44Speaker 8: have the resources that I thought I had.
- 8:48Speaker 4: I when I was a lawyer, it.
- 8:53Speaker 1: Honestly I had.
- 8:54Speaker 3: I had the perception of failure and then my own
- 8:56Speaker 3: my own personal failure.
- 8:57Speaker 1: So when I left my law.
- 8:58Speaker 3: Firm, the ic and the chatter was like, how I
- 9:02Speaker 3: don't get it, Like you're leaving to do what, Like
- 9:05Speaker 3: you're gonna run, but like you're not a professional runner
- 9:07Speaker 3: and you're gonna teach spin class, Like I don't understand.
- 9:11Speaker 3: So there was this perception of failure that I didn't.
- 9:13Speaker 3: It didn't resonate with me like I knew I was
- 9:15Speaker 3: gonna rocket. But then when I had so many stumbling blocks,
- 9:19Speaker 3: I was like, wait, maybe what theyre's maybe that storytelling
- 9:22Speaker 3: is my own. So I had to be able to
- 9:25Speaker 3: put myself as the superhero of my story and the one.
- 9:30Speaker 3: So now I am vper fitness programming and head instructor
- 9:32Speaker 3: at Peloton. It's a connected fitness company. We have over
- 9:34Speaker 3: one point four million members worldwide. But when I had
- 9:38Speaker 3: my first audition at a competitor to teach spin, they
- 9:42Speaker 3: told me that I just didn't have it. And you
- 9:47Speaker 3: know what I didn't at the time. I sucked. I
- 9:49Speaker 3: didn't have the musicality. I could barely pedal and breathe
- 9:52Speaker 3: and talk at the same time. But what you will do,
- 9:55Speaker 3: what you must do. So I left there saying, nobody's
- 9:58Speaker 3: ever gonna tell me not to that again. And then
- 10:01Speaker 3: I worked my ass off teaching to one person in
- 10:05Speaker 3: a spin class at a local studio and Union Square
- 10:07Speaker 3: who would take a chance on me. Then I read
- 10:09Speaker 3: an article six months later about John Foley and Peloton,
- 10:13Speaker 3: and I emailed him and I said, our visions are aligned.
- 10:16Speaker 3: Four days later, I had a job, So it was
- 10:19Speaker 3: the rejection that ended up being the catalyst for me
- 10:22Speaker 3: to actually learn exactly what I needed to learn. So
- 10:26Speaker 3: for me, I find such fuel in the perception of
- 10:30Speaker 3: failure because I mean, we just eat that for breakfast
- 10:34Speaker 3: and learn from it and keep going and go.
- 10:36Speaker 2: You know, snaps from Diana Dianna talk to me about failure.
- 10:42Speaker 6: So I had a situation with the client where I
- 10:45Speaker 6: did everything. I dotted my eyes, I crossed my t's,
- 10:48Speaker 6: and I provided the final product to the client, and
- 10:52Speaker 6: the client just went off in the sense of I
- 10:55Speaker 6: understand why I hired you your value, like why do
- 10:59Speaker 6: people really like pay this? And I handled it as
- 11:03Speaker 6: professional as I could, because at the end of the day,
- 11:05Speaker 6: I am a brand, I'm a person, and respect and
- 11:07Speaker 6: morality to me is like priority.
- 11:09Speaker 7: So I told her that's fine, we handle our differences.
- 11:12Speaker 6: But what that taught me is that I'm not going
- 11:15Speaker 6: to be everybody's cup of tea. And once I was
- 11:18Speaker 6: able to kind of like unlock that kind of mentality,
- 11:21Speaker 6: that was a moment that made me feel that I'm
- 11:22Speaker 6: going to express myself however I want to, and those
- 11:25Speaker 6: that do support me and do understand where I'm coming from.
- 11:28Speaker 6: Those are the people that I want to talk to
- 11:29Speaker 6: and collaborate with and work with. Everybody outside of that
- 11:32Speaker 6: doesn't matter, So that that is what kind of helped
- 11:37Speaker 6: me understand failure and accepting it. And besides, no success
- 11:41Speaker 6: story is told without a sense of failure. So I
- 11:44Speaker 6: love failure. We eat it for breakfast, lunch, and dinner.
- 11:49Speaker 2: You can't go up from there, only go up from there. Jack,
- 11:52Speaker 2: Then any hard stuff you got for me.
- 11:54Speaker 5: Yeah, I mean I talked a little bit about it,
- 11:55Speaker 5: but I would say I think that's exactly right. I mean,
- 11:57Speaker 5: as an entrepreneur, like I always say, you'll have your
- 12:00Speaker 5: highest highs and your lowest lows. And sometimes that's like
- 12:02Speaker 5: within the same hour you get a good email, you
- 12:04Speaker 5: get a bad email, Like all day long, you're just
- 12:06Speaker 5: kind of dealing with it. And I think the reality
- 12:09Speaker 5: is is that resiliency is required to be in any
- 12:12Speaker 5: of our positions. You have to be able to learn
- 12:14Speaker 5: how to take failure, grow from it, learn from it.
- 12:16Speaker 5: And I think at this point it's like I'm professionally failing,
- 12:19Speaker 5: Like I just like learned to deal with it and
- 12:20Speaker 5: I can just do it and move on from it.
- 12:22Speaker 5: And kind of grow in those different ways. But I
- 12:24Speaker 5: think if you think everyone's just killing it all the time,
- 12:26Speaker 5: you're wrong. Like we're all learning and growing and failing.
- 12:30Speaker 2: I love it, and I love like there's so many
- 12:33Speaker 2: pull quotes already from this conversation and we've been sitting
- 12:35Speaker 2: here for like fourteen minutes. Maybe also, of course, your
- 12:38Speaker 2: your words are on the walls around us right now,
- 12:42Speaker 2: so you have the opportunity here to give this audience
- 12:46Speaker 2: and then of course the hurdle audience as well. So
- 12:48Speaker 2: much inspiration. When you reflect right now on your career
- 12:51Speaker 2: so far, can you recall any specific advice that you've
- 12:54Speaker 2: been given, any mantras or words of wisdom that have
- 12:58Speaker 2: really empowered you to level lot.
- 13:02Speaker 6: I would say a friend of mine told me, build
- 13:06Speaker 6: it and they will come. And so a lot of
- 13:08Speaker 6: times I'm always asked how did I get my start
- 13:11Speaker 6: or how did brands start to really pick up on
- 13:13Speaker 6: me as Covo? And that was because I always represented
- 13:16Speaker 6: myself to the fullest, and everything that you see from
- 13:19Speaker 6: me is an exact representation of me as an artist
- 13:23Speaker 6: and as an individual. And I feel like that is
- 13:27Speaker 6: something that we often need to learn, is that we
- 13:30Speaker 6: need to put ourselves first and then the client will follow.
- 13:33Speaker 3: Something that my mom told me growing up. I grew
- 13:36Speaker 3: up in a Cuban and Puerto Rican household. My mother
- 13:38Speaker 3: is a Cuban refugee, strong Latina energy, and you know,
- 13:44Speaker 3: she came to the United States really needing to leverage
- 13:48Speaker 3: her difference while also acclimating.
- 13:52Speaker 4: And she told me stay weird.
- 13:54Speaker 3: And now that that little adage is so such an
- 14:00Speaker 3: anchor to what I do every day because I find
- 14:03Speaker 3: if anybody's ever been called extra or too much or
- 14:07Speaker 3: a lot or passionate, that's your superpower. That is what
- 14:11Speaker 3: you are going to show the world is your difference.
- 14:15Speaker 3: And it was realizing that my mom, you know, in
- 14:19Speaker 3: a jovial way, saying stay weird now is my business plan.
- 14:23Speaker 3: So just remember that, like you've been too much for someone,
- 14:27Speaker 3: you're going to be just right for somebody else.
- 14:29Speaker 1: What do you got for me, either of you?
- 14:32Speaker 7: Oh, I'm like I forget you've got something right.
- 14:35Speaker 2: Give me some info about a mantra or a person
- 14:39Speaker 2: that has been extra inspirational for you, that has kind
- 14:42Speaker 2: of helped you come into your power as an entrepreneur.
- 14:45Speaker 8: A friend of mine, bless you a friend of mine
- 14:49Speaker 8: has been blessed you again in the in the industry
- 14:54Speaker 8: and creative space for you know, fifteen twenty years, and
- 14:58Speaker 8: he just made it so clear to me that you
- 15:01Speaker 8: have to be ready to and okay with evolving and
- 15:05Speaker 8: really know when to do that. And I think that's
- 15:07Speaker 8: so important, just even in personal lives, to pause and
- 15:11Speaker 8: check in with yourself and be like, is what I'm
- 15:13Speaker 8: doing right now as a person, as a business, as
- 15:16Speaker 8: a brand, bless you? Is that authentic to me? Is
- 15:21Speaker 8: that fulfilling me? Is that you know, is this the
- 15:25Speaker 8: right point in my path where I should shift or
- 15:28Speaker 8: am I going to keep going? And I think a
- 15:30Speaker 8: lot of times people and brands and you know, businesses
- 15:34Speaker 8: don't realize when it's time to evolve, and they get
- 15:38Speaker 8: stuck or they get lost, or their message is it
- 15:42Speaker 8: doesn't hit me more, it's it doesn't feel right anymore
- 15:44Speaker 8: because it's not authentic to who they are anymore. And
- 15:48Speaker 8: especially when you're you know, an artist or doing something creative,
- 15:51Speaker 8: you really have to be presenting your most authentic self.
- 15:54Speaker 8: And your authentic self is going to change a bunch
- 15:56Speaker 8: and like you know, people are changing their careers like
- 15:59Speaker 8: you that moment you went from being a lawyer to this, Like,
- 16:03Speaker 8: that's a huge evolution, and I think everyone needs to
- 16:06Speaker 8: really take that second to check in and be like,
- 16:10Speaker 8: is this what I want and stand.
- 16:12Speaker 1: For right now? And if it's not, be okay with
- 16:15Speaker 1: changing it.
- 16:18Speaker 5: I got to interview Martha Stewart when back in May
- 16:21Speaker 5: at one of our criton Cultivate conferences, and one of
- 16:23Speaker 5: the questions it was amazing and I got to ask her,
- 16:28Speaker 5: you know, different questions. One of the questions I asked
- 16:29Speaker 5: was have you ever experienced imposter syndrome? And she basically
- 16:33Speaker 5: said I don't even know what that is and neither
- 16:35Speaker 5: should you. And I was like, God, I gotta get
- 16:37Speaker 5: on Martha's level, Like it was amazing.
- 16:40Speaker 1: She's like, what is that? What I was like, Okay,
- 16:42Speaker 1: never my next question. But I love that moment. I
- 16:48Speaker 1: love it too.
- 16:48Speaker 2: I Mean, a big theme that we're hearing up here
- 16:51Speaker 2: is authenticity, right, And I think a question that I
- 16:54Speaker 2: get a lot from my listeners is you talk about
- 16:57Speaker 2: being your authentic self all the time, But how is
- 17:00Speaker 2: it that I really home in on who I am?
- 17:03Speaker 2: It's like we're so influenced every day, you know, the
- 17:06Speaker 2: highlight reel that is Instagram, walking around on the streets,
- 17:09Speaker 2: seeing billboards, and just being so flooded with imagery of
- 17:15Speaker 2: who maybe we are told we should be. So for
- 17:18Speaker 2: someone that is struggling to figure out how to be authentic,
- 17:24Speaker 2: what advice or inspiration would you provide them, maybe something
- 17:30Speaker 2: that worked for you when you were trying to home
- 17:32Speaker 2: in on what your values are.
- 17:34Speaker 8: Get off of social media, turn it off, turn it off,
- 17:39Speaker 8: stop looking at Instagram, stop being on printers, stop everything,
- 17:42Speaker 8: and take a moment for yourself to really check in.
- 17:46Speaker 8: Because and that's something that like, I really learned this
- 17:49Speaker 8: from some of my musician friends. When they're getting ready
- 17:52Speaker 8: to make a new album, they don't listen to any music.
- 17:55Speaker 8: They don't listen to anything because they don't want to
- 17:57Speaker 8: be influenced by anything. They want to really make something
- 17:59Speaker 8: that's true to them and that moment and sounds that
- 18:01Speaker 8: resonate with them. And I think as people like, it's
- 18:05Speaker 8: so easy to just absorb what's around us, and yeah,
- 18:08Speaker 8: we're all you know, picking and choosing from things that
- 18:10Speaker 8: we like and that makes us who we are. But
- 18:13Speaker 8: I think when we're so like just bombarded with content
- 18:18Speaker 8: all the time.
- 18:19Speaker 7: And seeing like what's popular, what's getting the most engagement,
- 18:22Speaker 7: and like all these things are thinking it's so dangerous
- 18:25Speaker 7: and it's so easy to drift away from who you are,
- 18:29Speaker 7: and you have to make like a concerted effort to
- 18:33Speaker 7: flex the muscle.
- 18:34Speaker 8: That is, like your core, so that you know what
- 18:39Speaker 8: you stand for, what you like, what you love, what
- 18:41Speaker 8: you want people to think of when they see, what
- 18:43Speaker 8: you want them to feel when they walk away after
- 18:45Speaker 8: speaking to you, whatever, Like it's so important to just
- 18:49Speaker 8: keep that tuned in.
- 18:51Speaker 1: Someone to piggyback on that.
- 18:53Speaker 5: Someone once told me, you know, racehorses race with blinders
- 18:57Speaker 5: for a reason, and I thought that was so interesting.
- 18:59Speaker 5: So if you're building a business, if you're you know,
- 19:01Speaker 5: want to be a content creator, whatever you're doing, is
- 19:03Speaker 5: like you have to focus on what you're doing, stop
- 19:05Speaker 5: looking at everyone else, like the highlight reel that we're
- 19:07Speaker 5: talking about. But at least for me, I always go
- 19:10Speaker 5: back to the mission, Like at the end of the day,
- 19:12Speaker 5: it's like our mission at Creatin Cultivate is to entertain
- 19:15Speaker 5: and light and inspire women to go out and create
- 19:17Speaker 5: and cultivate the career of their dreams. If we get
- 19:20Speaker 5: a really amazing offer from a company and I'm like,
- 19:22Speaker 5: oh my god, that's awesome. Wait does that tie back
- 19:25Speaker 5: to that mission? You have to always go back to it?
- 19:27Speaker 5: And that's personally and professionally right, like what do you
- 19:29Speaker 5: stand for? And like you can get all these shiny,
- 19:31Speaker 5: amazing objects thrown in your face, but if you just
- 19:34Speaker 5: tie it back to that, does it hit those three
- 19:35Speaker 5: things for us?
- 19:36Speaker 1: And we say no, Yeah, I love that.
- 19:39Speaker 3: I developed a hustler's oath when I was leaving my
- 19:43Speaker 3: law firm and I wrote on a post it note,
- 19:46Speaker 3: do epic shit, and I put it on a mirror
- 19:48Speaker 3: and that became my north star. And I didn't know
- 19:50Speaker 3: how I was going to do it, but it had
- 19:52Speaker 3: to be epic and that is how I filled my
- 19:55Speaker 3: days and that is what informed my dreams.
- 19:58Speaker 4: And dream is a verb, but you only know where to.
- 20:01Speaker 3: Go with that if you have a mission statement and
- 20:04Speaker 3: so kind of that hustler's oath is identifying what you
- 20:10Speaker 3: want more than you fear it?
- 20:12Speaker 1: What do you want more than the fear?
- 20:15Speaker 3: And I would be remiss if I didn't mention the
- 20:18Speaker 3: fact that if you step into your body, you will find.
- 20:22Speaker 4: Your voice, if you step into your physical power.
- 20:25Speaker 3: For me, it was a pair of running shoes, running
- 20:27Speaker 3: through trauma and running through all kinds of stuff. I
- 20:31Speaker 3: would have found the courage and the confidence knowing that
- 20:34Speaker 3: I will live through any discomfort and I will speak
- 20:36Speaker 3: my truth even when my voice shakes. So I would say,
- 20:39Speaker 3: write down your hustler's oath and then move move. Movement
- 20:45Speaker 3: is fertilizer for the brain, and baby, it makes a powerful,
- 20:49Speaker 3: powerful statement.
- 20:54Speaker 7: How am I gonna supposed to like follow?
- 20:55Speaker 4: We're going running after this.
- 20:57Speaker 6: I'm ready when you are ready. I would just say,
- 21:00Speaker 6: put the fun back into it, like be a kid.
- 21:03Speaker 6: Like we live in a society where it just feels
- 21:05Speaker 6: so claustrophobic and so stuffy that we often just forget
- 21:10Speaker 6: that the fun of our craft and the love of
- 21:12Speaker 6: our crafts, and what happens when you just get lost
- 21:15Speaker 6: in it, you enjoy yourself. I feel like that's helped
- 21:18Speaker 6: me along the way of trying to bring a story
- 21:21Speaker 6: and being my true self and bring a voice into
- 21:23Speaker 6: the social platform. Is that I'm just having fun and
- 21:26Speaker 6: I'm doing whatever makes me happy. I get lost in
- 21:29Speaker 6: my craft, and even though I'm twenty nine, I still
- 21:32Speaker 6: feel like I'm a kid. And that's because I keep
- 21:34Speaker 6: forefront and love and craft at the forefront of everything
- 21:38Speaker 6: that I do.
- 21:39Speaker 2: We also, I mean, you guys just mentioned times that
- 21:42Speaker 2: you leaned away from social media, but there is an
- 21:46Speaker 2: undeniable power that comes with the opportunity to connect with
- 21:49Speaker 2: so many people, a lot of them like minded, especially
- 21:52Speaker 2: when they're seeking you out. So are there any highlights
- 21:55Speaker 2: or instances that you want to rap about when it
- 21:58Speaker 2: comes to you know, the benefits of cultivating such a
- 22:02Speaker 2: beautiful community, either on your personal feed or with your business.
- 22:06Speaker 6: Honestly through art, being able to connect with somebody on
- 22:10Speaker 6: a level that where we don't have to say much
- 22:12Speaker 6: like a lot of times I get people that reach
- 22:15Speaker 6: out to me and they tell me how ma are
- 22:16Speaker 6: has impacted them, especially in the mental health space. That
- 22:20Speaker 6: to me is just the biggest takeaway to note that
- 22:23Speaker 6: my space is safe and you're welcomed into it, and
- 22:26Speaker 6: we're able to have this conversation that oftentimes gets turned
- 22:29Speaker 6: away and not wanting to be talked about. I think
- 22:32Speaker 6: opening up that platform and being able to share those
- 22:34Speaker 6: intimate experiences and moments with people that I don't even
- 22:38Speaker 6: know is the biggest gratifying feeling that I've had so far.
- 22:42Speaker 3: I mean, Jacqueline, I think of you like your entire
- 22:44Speaker 3: mission is creating conversations.
- 22:46Speaker 4: So like, how does social media thread into.
- 22:50Speaker 1: The live event experience? Is an extension of the conversation. Yeah,
- 22:53Speaker 1: Robin sa, I know, I love it. I love it.
- 22:56Speaker 1: I'm here for it. I'm gonna head out.
- 22:58Speaker 5: Yeah, but genuinely curios, I mean, I love it. So
- 23:03Speaker 5: it's really amazing because I always say, like, I have
- 23:05Speaker 5: the best job in the world because like after conferences
- 23:07Speaker 5: and things like that, I get letters, like true letters,
- 23:10Speaker 5: like physical letters from people about their experiences and what
- 23:13Speaker 5: they've learned from Criton Cultivates. A good example is, you know,
- 23:15Speaker 5: we we go out, we do panels, we have talks,
- 23:17Speaker 5: we do things like that, but like, you know, I
- 23:18Speaker 5: get to meet people, but I don't get to see
- 23:19Speaker 5: the after effects. And I met this girl. She came
- 23:22Speaker 5: to another one of our events, and she said, I
- 23:23Speaker 5: went to the Atlanta Creton Cultivate conference. I heard someone speak.
- 23:27Speaker 5: I heard them speak about negotiating salaries. She's like, and
- 23:30Speaker 5: I went into my work on Monday and negotiated my salary,
- 23:34Speaker 5: got the raise, did all the talking points, and like
- 23:36Speaker 5: now I'm like executive producer at this like local news station,
- 23:39Speaker 5: and I was like, boom, there it is and it's
- 23:42Speaker 5: that story over and over and over again. But it
- 23:44Speaker 5: takes that confidence, it takes that connection, It takes that
- 23:47Speaker 5: moment to say I can do this on a micro level,
- 23:51Speaker 5: you know, and then on the macro level social media,
- 23:52Speaker 5: you know, reaching on hundreds of thousands people, But what
- 23:54Speaker 5: does that actually mean? And it's like those little little
- 23:56Speaker 5: stories that connect people that you start seeing these And
- 24:00Speaker 5: that's what I always say, is like, you know, the
- 24:02Speaker 5: whole point of Creighton Cultivate is community. Right at the
- 24:05Speaker 5: end of the day, it's women helping women. It's women
- 24:07Speaker 5: supporting women, whether it's you're getting that raised, whether you're
- 24:09Speaker 5: raising ten million dollars, whatever it is, it's women just
- 24:12Speaker 5: saying one, you can do this, or hey, here's ten
- 24:14Speaker 5: million dollars. Right, It's all the different little microactions that
- 24:17Speaker 5: make the larger movement.
- 24:19Speaker 3: I love the idea of stitching the stories together because
- 24:21Speaker 3: for Peloton, we you know, we film from our studios
- 24:24Speaker 3: in New York City, but we broadcast to bikes and
- 24:27Speaker 3: our app and tread treadmills all over the world. So
- 24:32Speaker 3: seeing member testimonies of things of their aha moments, those
- 24:36Speaker 3: micro moments. I mean that is confidence that you cannot purchase,
- 24:41Speaker 3: like we are not going to Amazon Prime. A new
- 24:43Speaker 3: life and confidence and Beyonce level swagger.
- 24:46Speaker 4: We got to earn that shit.
- 24:48Speaker 3: And I see it little by little every day, just
- 24:50Speaker 3: chipping away at that inner critic via the method. You know,
- 24:55Speaker 3: the entry point being a spin class or you know,
- 24:58Speaker 3: a yoga class or a meditation moment. And the testimonies
- 25:02Speaker 3: that we see on social media are almost that engagement
- 25:07Speaker 3: is I find it in honor.
- 25:09Speaker 1: You know, it doesn't always scale.
- 25:10Speaker 3: You can't always respond to every comment, you can't always
- 25:12Speaker 3: you know, respond to every DM, but it is an
- 25:15Speaker 3: honor to be part of that conversation and the ecosystem
- 25:17Speaker 3: that we've created, and I'm sure you get you feel
- 25:19Speaker 3: the same is an absolute honor. And I do engage
- 25:22Speaker 3: in response in social media with a responsibility to hold space,
- 25:26Speaker 3: to create a container for those conversations to maintain, to continue,
- 25:31Speaker 3: and to elevate.
- 25:34Speaker 8: I'm just like, going after you isn't everything you say past,
- 25:41Speaker 8: but one thing for me is like across the board,
- 25:45Speaker 8: just when it comes to my brand and personality and everything,
- 25:50Speaker 8: we've talked a lot about just being authentic and being ourselves.
- 25:53Speaker 8: And I think there's such a responsibility when you have
- 25:56Speaker 8: a voice in a platform, especially on social media.
- 25:59Speaker 3: To do that.
- 26:00Speaker 8: And you know, I have, I have my music career
- 26:03Speaker 8: and all that stuff that I share, and I have
- 26:06Speaker 8: like a charity where I teach women how to DJ
- 26:08Speaker 8: and all these things. But one thing that has stood
- 26:11Speaker 8: out the most for me especially was this question about
- 26:14Speaker 8: social media, because I'm forgetting Now.
- 26:15Speaker 2: You're doing great, yeah yeah, okay, we're talking about how
- 26:19Speaker 2: it's been a positive Okay, cool, yeah, great, yeah good.
- 26:22Speaker 8: But one thing that I do is like, I'm very
- 26:24Speaker 8: out and open about being an LGBT woman of color,
- 26:27Speaker 8: and I think especially like also both my job, like
- 26:30Speaker 8: I'm a DJ and I'm producer, and that's definitely like
- 26:33Speaker 8: a super duper misogynistic, male dominated space. So I feel
- 26:38Speaker 8: like I have such a responsibility to be like, hey,
- 26:41Speaker 8: very loudly, I am like this person with these you know,
- 26:45Speaker 8: identity facets that doesn't really exist, like that doesn't really
- 26:49Speaker 8: exist as much and in the space. So I try
- 26:53Speaker 8: to really make conversations with people that care to listen
- 26:57Speaker 8: about how they can really feel empowered in who they
- 27:00Speaker 8: are if they're maybe their identity isn't something that they
- 27:04Speaker 8: see often represented. So one thing that I do, like
- 27:08Speaker 8: every year on Coming Out Day is I just open
- 27:12Speaker 8: up my DMS and I'm like, to anybody who needs
- 27:15Speaker 8: to come out and they don't feel like they have
- 27:17Speaker 8: a safe space to do that, I'm listening. I'm here,
- 27:20Speaker 8: and you know, every year, just like hundreds of people
- 27:23Speaker 8: coming out with crazy stories from all over the world
- 27:26Speaker 8: and they're just like, I'm terrified to tell my family
- 27:28Speaker 8: or like, you know, some story, and they just like
- 27:31Speaker 8: needed to tell somebody, and to be able to have
- 27:34Speaker 8: that space and you know, be that for somebody and
- 27:38Speaker 8: hear their stories and be trusted with those things is
- 27:42Speaker 8: like so overwhelming for me.
- 27:45Speaker 1: So I think having stuff.
- 27:46Speaker 8: Like that and knowing that just being myself unapologetically can
- 27:52Speaker 8: actually help people feel okay being themselves is just like
- 27:56Speaker 8: it makes all the trolley comments and frustrate of things
- 28:01Speaker 8: online really worth it.
- 28:03Speaker 2: Wow, first of all, like, how beautiful is it that
- 28:06Speaker 2: you do that? A couple of buzzwords up here imposter
- 28:13Speaker 2: syndrome in our critic I once sat down with Robin
- 28:16Speaker 2: and she said something to me that's stuck, which was
- 28:19Speaker 2: do you speak to yourself like you speak to a
- 28:22Speaker 2: loved one, and it's like we are the person that
- 28:24Speaker 2: talks to ourselves the most in any given day. So
- 28:28Speaker 2: my question for you guys is when, of course, like
- 28:32Speaker 2: we are being so hard on ourselves as we do,
- 28:37Speaker 2: how is it that you pivot that conversation. How do
- 28:40Speaker 2: you take those negatives that seep in no matter what,
- 28:43Speaker 2: no matter how many positive affirmations we tell ourselves every day,
- 28:47Speaker 2: how do we spin that into being a positive and
- 28:49Speaker 2: then take that frustration and make it something positive and
- 28:53Speaker 2: something productive.
- 28:55Speaker 4: Well, the mirror back there actually has my tactic.
- 28:59Speaker 3: So there's a there's an inscription on that mirror back
- 29:02Speaker 3: there that says, I am a bad bitch because I
- 29:04Speaker 3: list every time I yeah, it's yeah, it's like a
- 29:10Speaker 3: big splicit not sorry.
- 29:12Speaker 4: So you know that is my tactic.
- 29:14Speaker 3: Literally, I when I when I was petrified of of
- 29:18Speaker 3: racing ultra marathons and feeling like I needed to show
- 29:21Speaker 3: up as myself and I never ran track, and I
- 29:24Speaker 3: was allergic to, you know, exercise my entire life.
- 29:27Speaker 4: I would literally forged notes to get out of gym class.
- 29:29Speaker 1: Totally illegal.
- 29:30Speaker 4: Don't do that on my mom's like medical pad.
- 29:33Speaker 3: But when I was petrified before race day for ultra marathons,
- 29:36Speaker 3: I would look myself in the mirror and bang on
- 29:37Speaker 3: my chest and tell myself I was a bad bitch
- 29:39Speaker 3: until I believed it.
- 29:41Speaker 1: And sometimes you just have to get into that frame
- 29:44Speaker 1: of mind.
- 29:44Speaker 3: And for me, I was able to kind of get
- 29:47Speaker 3: outside of myself for long enough to feel like, what
- 29:51Speaker 3: would the most optimal version.
- 29:53Speaker 1: Of you say to you right now?
- 29:55Speaker 3: And then I always ended up at the same question
- 29:58Speaker 3: why not me?
- 29:59Speaker 1: Like why not me? Why not? Why not you? So
- 30:05Speaker 1: that is my tactic.
- 30:06Speaker 8: I had a pretty hard time like years back, maybe
- 30:10Speaker 8: a few years ago, where I really believed all the
- 30:13Speaker 8: things that I was saying to myself that were not
- 30:15Speaker 8: good and had had so many people around me who
- 30:18Speaker 8: were just like putting me down and made me feel
- 30:20Speaker 8: like I just I wasn't good enough, and I really
- 30:22Speaker 8: started to believe it, and I knew I had to
- 30:25Speaker 8: pull myself out of it, and I knew it was
- 30:27Speaker 8: my responsibility.
- 30:28Speaker 1: To get out of my own way.
- 30:29Speaker 8: So somebody told me an exercise to do, and they
- 30:33Speaker 8: said to write for ten minutes, write positive affirmations about yourself.
- 30:38Speaker 8: For ten minutes, write nice things about yourself and starting
- 30:43Speaker 8: that ten minutes was so hard. That was the hardest
- 30:47Speaker 8: and most emotional thing to be like, oh my god,
- 30:49Speaker 8: I can't write about myself for ten minutes. There's not
- 30:51Speaker 8: that many good things, like, there's not that many that's
- 30:53Speaker 8: a lot of writing to do.
- 30:55Speaker 1: And so I would get.
- 30:56Speaker 8: Like crazy anxiety before I started, because I just felt like,
- 30:59Speaker 8: a I couldn't even do that. And then I started
- 31:02Speaker 8: trying and I went for it. And at first it
- 31:06Speaker 8: was hard because I would be really thinking about it,
- 31:09Speaker 8: and then it started being so easy. I started just
- 31:11Speaker 8: going and I would like I would even repeat things.
- 31:14Speaker 8: I would write the same thing over and over and
- 31:15Speaker 8: over and over because I felt like I needed to
- 31:17Speaker 8: read that and write it and feel it and embody that,
- 31:21Speaker 8: and it just it became so easy after just doing
- 31:25Speaker 8: it over and over and over. And I think it's
- 31:28Speaker 8: you know, our brains are like computers, and sometimes they
- 31:30Speaker 8: get programmed to think certain ways and feel certain things,
- 31:34Speaker 8: and whether that's from trauma or our own insecurities, it's
- 31:39Speaker 8: just reprogramming. So for me, reprogramming was writing it. For
- 31:42Speaker 8: some people it's staying it in the mirror. For some
- 31:45Speaker 8: people it's meditation. It's like there's so many different ways
- 31:47Speaker 8: of doing that, but that for me really changed things,
- 31:51Speaker 8: and I felt so much stronger and I felt such
- 31:53Speaker 8: a huge shift in my self worth that after that,
- 31:58Speaker 8: it was like anytime somebody would say something, if.
- 32:00Speaker 7: I would read a mean comment or have somebody in.
- 32:03Speaker 8: The industry say something that was like discouraging for me,
- 32:05Speaker 8: it was literally laughable.
- 32:07Speaker 1: Then I was like, you're wrong.
- 32:10Speaker 2: I want to pivot for just a second and ask
- 32:12Speaker 2: you a follow up then, and this can anyone really
- 32:15Speaker 2: can answer this.
- 32:16Speaker 1: But when we have those tough days, and.
- 32:20Speaker 2: Maybe there's a string of them, maybe it's a week,
- 32:22Speaker 2: maybe it's a few weeks, how do you go about
- 32:25Speaker 2: handling that when you have a platform. Have you had
- 32:29Speaker 2: times where you're vocal about shit being hard? Have you
- 32:32Speaker 2: had times where you felt like you couldn't be because
- 32:35Speaker 2: people are relying on you for a source of strength.
- 32:37Speaker 2: I'm just curious to know how you've handled that in
- 32:41Speaker 2: a way that you feel has been helpful, maybe.
- 32:44Speaker 1: For your audience or maybe not at all.
- 32:46Speaker 8: I think for me at least, like I'm definitely vocal
- 32:50Speaker 8: when I'm going through a tough time where when I'm
- 32:52Speaker 8: feeling like a little down or lost or confused or
- 32:55Speaker 8: like I need it's time to evolve. How am I
- 32:57Speaker 8: going to evolve? I don't know, And like all these
- 32:59Speaker 8: processes feel like it's such a humanizing thing and it's
- 33:03Speaker 8: it's helpful for people because social media is such a
- 33:06Speaker 8: highlight reel. You don't see that, you don't see the
- 33:10Speaker 8: hard days, and for people to see that, it's more
- 33:12Speaker 8: empowering because those other people are like, man, I have
- 33:16Speaker 8: hard days too, and like if this person can go
- 33:18Speaker 8: through a hard day and still, you know, rise up
- 33:20Speaker 8: and have that whatever inspiration or control over themselves or focus,
- 33:25Speaker 8: like I can do that too.
- 33:26Speaker 2: It doesn't have to be all like butterflies and smiles forever. Jacqueline,
- 33:31Speaker 2: you mentioned having thirty plus employees.
- 33:33Speaker 1: Now, yeah, that's a lot. Yeah, do you have hard days?
- 33:37Speaker 5: I'm never guys, it's so easy, no, I you know,
- 33:41Speaker 5: back to your original question, I was saying, like, you know,
- 33:43Speaker 5: when you're the boss, no one tells you good job, right,
- 33:45Speaker 5: Like you have to be the one motivating. You have
- 33:47Speaker 5: to be the one like getting everyone on the same page,
- 33:49Speaker 5: getting everyone excited, aout stuff. So that's really you know,
- 33:51Speaker 5: it is lonely at the top. Like, that's a very
- 33:53Speaker 5: real thing. And I think at the end of the day,
- 33:56Speaker 5: I always say, you have to be your biggest hype
- 33:57Speaker 5: woman but also your toughest critic, because that's what will
- 34:01Speaker 5: push you forward. So you have to be hard on
- 34:03Speaker 5: yourself at the right times and then easier on yourselves
- 34:06Speaker 5: at the right times as well, because no one at
- 34:08Speaker 5: the end of the day is as invested as you.
- 34:10Speaker 5: It's going to care as much as you about your
- 34:11Speaker 5: business or your baby or whatever it is.
- 34:13Speaker 1: And you need to be the one on.
- 34:15Speaker 5: Those days when everyone else is down and not feeling
- 34:17Speaker 5: it or whatever it is, to be like we got this,
- 34:20Speaker 5: we got this, And that might be tough and you
- 34:21Speaker 5: might be lying, but that's okay. And I think just
- 34:23Speaker 5: making that space for yourself to be okay with that.
- 34:26Speaker 5: Like you know, I have my own little like boss
- 34:28Speaker 5: support group. We have like our own little like message
- 34:30Speaker 5: where we're like.
- 34:30Speaker 1: How would you handle this? What would you do with this?
- 34:32Speaker 5: And you need that because it really is, like you know,
- 34:34Speaker 5: it can be really lonely at the top.
- 34:37Speaker 1: For sure. For sure. Do you have anything to add
- 34:40Speaker 1: either of you?
- 34:41Speaker 7: I mean, my recipe is very simple.
- 34:44Speaker 6: I grew up boxing my father like he would tell
- 34:47Speaker 6: me if I'm angry, box and so I did a
- 34:50Speaker 6: lot of boxing. But then I broke my wrists and
- 34:53Speaker 6: then that went out the window due to an accident,
- 34:56Speaker 6: not boxing what happened, So I couldn't I couldn't box anymore,
- 35:04Speaker 6: so I started running. I would do a lot of running.
- 35:07Speaker 6: I'm not the type to meditate because it's my mind
- 35:10Speaker 6: and I we have a really weird relationship. So I
- 35:14Speaker 6: couldn't meditate. So running became a meditation to me. And
- 35:17Speaker 6: then I can't run all the time. So right now,
- 35:21Speaker 6: my recipe for getting out of those moments of like
- 35:24Speaker 6: really bad inks is I blast Paramore and I have
- 35:29Speaker 6: a karaoke session until I feel like I can't sing anymore,
- 35:32Speaker 6: and then I feel better.
- 35:34Speaker 1: Is there any new Paramore music from the last.
- 35:38Speaker 7: I'm still listening to the rub.
- 35:41Speaker 2: If there is anything new, we don't want to know
- 35:42Speaker 2: about it, I respect that.
- 35:46Speaker 1: That's cool.
- 35:47Speaker 2: Okay, So then let's talk about something a little bit
- 35:49Speaker 2: more recent, like the last four years. What would you
- 35:53Speaker 2: guys say has been something that has felt really monumental
- 35:57Speaker 2: for you within the last four or so. I'll I'll
- 36:01Speaker 2: allow you to you know, flex on the time parameters here,
- 36:04Speaker 2: but a recent success that has felt very personally fulfilling,
- 36:10Speaker 2: small orbit.
- 36:10Speaker 1: It doesn't need to be like I'll start on this one.
- 36:13Speaker 5: So I when I first started creating Cultivate, I started
- 36:17Speaker 5: a whiteboard list of all the brands I wanted to
- 36:20Speaker 5: work with and all the goals I wanted to accomplish,
- 36:22Speaker 5: and like on it was having a line at Target,
- 36:24Speaker 5: and I was like, that'll never happen.
- 36:26Speaker 1: It's fine.
- 36:26Speaker 5: We just launched a line at Target last month, so exciting.
- 36:31Speaker 5: It's a office supplies line. It was a dream come true.
- 36:34Speaker 5: We have end caps and Target. I took so many selfies,
- 36:38Speaker 5: but it's things like that I wrote it down. I
- 36:40Speaker 5: never thought in a million years, like you know, who
- 36:42Speaker 5: am I some random girl from Florida who had zero
- 36:45Speaker 5: connections to anyone in New York City who moved here
- 36:47Speaker 5: on a whim, And like you just have to think
- 36:49Speaker 5: about that, Like if I can do it, you guys
- 36:50Speaker 5: can do it. You just have to write it down,
- 36:53Speaker 5: put it out in the universe. And then you know
- 36:55Speaker 5: we were saying. I was like, stop asking what if?
- 36:57Speaker 5: Ask what's next?
- 37:01Speaker 1: I love the success success.
- 37:06Speaker 8: I got to play Coachella on like a main stage boom,
- 37:10Speaker 8: which was so cool. I was like, I would never
- 37:12Speaker 8: I never thought I would end up there, and I
- 37:14Speaker 8: was like, oh my god, I'm here, And it was.
- 37:17Speaker 7: The same day as Beyonce Es.
- 37:24Speaker 1: Technically.
- 37:24Speaker 3: Technically, yes, Robin, talk to me about success. You know,
- 37:31Speaker 3: I'm really grateful of that. I've had amazing brand partnerships.
- 37:35Speaker 3: I'm so grateful for my position at Peloton the you know,
- 37:39Speaker 3: I'm I'm on the rocket ship and we're also just
- 37:42Speaker 3: like still refueling the rocket ship while it's in motion,
- 37:45Speaker 3: you know. So the hustle's real and I love it.
- 37:48Speaker 3: But one of my biggest, most recent successes is actually
- 37:52Speaker 3: quite personal. I took three weeks over the summer to
- 37:56Speaker 3: freeze embryos with my husband, and it because my job
- 38:02Speaker 3: is so physical and I am pretty much a professional athlete,
- 38:05Speaker 3: you know, a paid to sweat it.
- 38:08Speaker 1: It was I was.
- 38:10Speaker 3: Nervous about having that conversation with Peloton. I was nervous
- 38:13Speaker 3: about being public with that for my audience. That's something
- 38:16Speaker 3: quite quite personal, and instead I was super public with it.
- 38:20Speaker 3: Of Course, my husband, who's sitting in the front row
- 38:22Speaker 3: in a handsome blue suit, is you know, was super
- 38:25Speaker 3: supportive and I didn't know how that process was going
- 38:28Speaker 3: to go. I didn't know how it would affect me
- 38:30Speaker 3: personally and physically, and it just so happens that after
- 38:35Speaker 3: that three week period we had a really successful egg
- 38:37Speaker 3: retrieval and my first class back was one of the
- 38:42Speaker 3: most popular peloton rides of all time, which was a
- 38:44Speaker 3: Lizzo theme ride, and I was like, yes, I did
- 38:49Speaker 3: take that DNA test.
- 38:51Speaker 1: I'm good.
- 38:53Speaker 3: So that was a very personal accomplishment that like, because
- 38:57Speaker 3: I am the brand and I my physicality is the art,
- 39:03Speaker 3: I didn't know how it was going to go, and
- 39:04Speaker 3: thankfully well.
- 39:08Speaker 6: So not to put her on blest, I will say
- 39:11Speaker 6: that despite all the partnerships that I've had, I will
- 39:15Speaker 6: say the most successful moment, like the most monumental.
- 39:19Speaker 7: Moment, is having a manager.
- 39:22Speaker 6: Because as a creative for the past four years, I
- 39:25Speaker 6: was doing all the adamin the negotiations, the contracts back
- 39:28Speaker 6: and forth, and then on top of that, I had
- 39:30Speaker 6: to deliver the creative that they were asking for and
- 39:33Speaker 6: a long time. I did that for a long time.
- 39:35Speaker 6: But having someone in your corner, someone that you feel
- 39:38Speaker 6: like you can be yourself with and be able to
- 39:40Speaker 6: expand opportunities and have someone that you can be like, yo,
- 39:44Speaker 6: this is going down, but they have your back one
- 39:46Speaker 6: hundred and ten percent. I felt like that was such
- 39:49Speaker 6: a proud moment for me because whatever happens next, I
- 39:52Speaker 6: know that I'm in good hands.
- 39:53Speaker 2: What would you say is another great piece of advice
- 39:56Speaker 2: or wisdom that you would love to offer other strong
- 40:00Speaker 2: women female entrepreneurs.
- 40:05Speaker 3: I will say, you know, don't ask to pick people's brain.
- 40:09Speaker 3: It's annoying and nobody has time for it. So instead
- 40:14Speaker 3: be of service, like offer.
- 40:17Speaker 4: Value even if you don't know what it is.
- 40:19Speaker 3: Like when I was a lawyer, I did so much
- 40:20Speaker 3: pro bono work for now people who are in the industry,
- 40:24Speaker 3: you know, creatives and and just editors at magazines like
- 40:29Speaker 3: I did. I was just like, how can I help you?
- 40:32Speaker 3: I have this time and I know I have a
- 40:34Speaker 3: legal brain.
- 40:35Speaker 1: What do you need?
- 40:36Speaker 3: And oftentimes they didn't even need anything, but it was
- 40:38Speaker 3: the offering of value that precipitated valuable conversations. So I
- 40:44Speaker 3: will say, let's stop the can I pick your brain
- 40:46Speaker 3: over coffee? Because nobody wants to receive that, Like we
- 40:51Speaker 3: barely want to receive that from our friends, so you
- 40:54Speaker 3: probably aren't going to get a good.
- 40:56Speaker 4: Audience when it's a total stranger.
- 40:58Speaker 3: So think, Okay, I admire this person, I respect this person,
- 41:01Speaker 3: they have knowledge, they have some kind of there's a
- 41:03Speaker 3: reason you're reaching out. So how can you look at
- 41:06Speaker 3: the other side of that and say, what can I
- 41:08Speaker 3: provide a value?
- 41:09Speaker 1: Because we all have value to add.
- 41:10Speaker 4: You just have to figure out what's the right.
- 41:13Speaker 2: In And it's like finding what's important to the people
- 41:16Speaker 2: that you're hoping to connect with.
- 41:18Speaker 3: Right.
- 41:18Speaker 2: I sat down with a man by the name of
- 41:20Speaker 2: de Murphy and he is an owner of five to
- 41:23Speaker 2: four Group in LA and he has a run club
- 41:26Speaker 2: with one of his brands and they meet every Saturday
- 41:28Speaker 2: out of right near where cycle houses in West Hollywood.
- 41:33Speaker 1: And he says, when.
- 41:34Speaker 2: People want to speak with me, they can come to
- 41:38Speaker 2: run club.
- 41:38Speaker 1: I will be there.
- 41:39Speaker 2: You want my time, you can run with me. And
- 41:41Speaker 2: that's how he doesn't And I think it's like a
- 41:43Speaker 2: brilliant way to like, if you're interested in this person,
- 41:47Speaker 2: like find a way to connect with them that gets
- 41:49Speaker 2: you on their level.
- 41:50Speaker 1: What other advice do we got?
- 41:52Speaker 8: I think being a creative and not having management or
- 41:56Speaker 8: representation is something that a lot of people deal with
- 41:59Speaker 8: once starting out, you're in and alone, and especially being
- 42:03Speaker 8: a woman, like we all know, negotiating as a woman
- 42:05Speaker 8: is a whole challenge in itself. So one thing that
- 42:09Speaker 8: I did, and like I host, I host these DJ
- 42:13Speaker 8: workshops for women, and we also talk about this because
- 42:16Speaker 8: this is a huge thing in that business is fake
- 42:20Speaker 8: the manager be a fake manager. I made a separate email.
- 42:24Speaker 8: Her name was Denise. Denise was a bitch. Denise got
- 42:27Speaker 8: me paid, Denise got me flights taken care of, you know.
- 42:32Speaker 8: And and the funniest thing is my first agent finally,
- 42:38Speaker 8: like when I first first got representation, her name was Denise,
- 42:43Speaker 8: somewhere to God. But really, having somebody else to be
- 42:47Speaker 8: a buffer, someone else to be the bad guy, someone
- 42:50Speaker 8: else to be the bitch, is so helpful because then
- 42:53Speaker 8: you're not worrying.
- 42:55Speaker 7: About like, oh my god, are they gonna like me?
- 42:57Speaker 1: Are they my worth?
- 42:58Speaker 8: Like how do I demand like my value to this
- 43:02Speaker 8: person who doesn't know me. When I'm starting out and
- 43:05Speaker 8: you know that I'm in a field that's not like
- 43:07Speaker 8: here's my degree for this job, pay me for it.
- 43:10Speaker 8: So having somebody else to kind of be that front
- 43:13Speaker 8: for you is so helpful. And also you can make
- 43:16Speaker 8: a Google Voice phone number for your fake manager.
- 43:19Speaker 2: And for yourself, like never give out your cell phone information.
- 43:23Speaker 1: Yeah, that was a straw.
- 43:24Speaker 2: I learned that the hard way to Yeah, Google Voice
- 43:27Speaker 2: is magic, magic, jacklum, what advice do you got for me?
- 43:31Speaker 5: Similar to this, but like, never take the first offer,
- 43:34Speaker 5: you know, always negotiate your worth. You might not get it,
- 43:37Speaker 5: that's okay, just never take the first offer. And I
- 43:40Speaker 5: would also say, you know, Robin's legal brain, but get
- 43:43Speaker 5: it in writing, be really strategic, take your creativity seriously.
- 43:48Speaker 5: You know, I think there's so many things in my
- 43:50Speaker 5: first company when I was first starting out that I
- 43:51Speaker 5: was just so excited that someone wanted to work with me.
- 43:53Speaker 1: I'm like, yeah, yeah, like okay.
- 43:54Speaker 4: We'll get the contract, like let's go in, Like I'm
- 43:56Speaker 4: so excited.
- 43:56Speaker 5: And got burned so many times and in regers back,
- 44:00Speaker 5: you know, get a good lawyer, get a good friend
- 44:02Speaker 5: who does pro bono. But you know, I think it's
- 44:05Speaker 5: so so important. I have people email me all the
- 44:06Speaker 5: time like can I see your contracts? I'm like, I
- 44:08Speaker 5: got this big deal. I'm happy to share it. Spread
- 44:11Speaker 5: the well, like pay it forward. It always comes back
- 44:13Speaker 5: around to you. But i think it's so important to
- 44:15Speaker 5: take your creativity seriously, you know, don't take the first off.
- 44:21Speaker 6: I would say, like, from a freelance perspective, if you're
- 44:24Speaker 6: deciding to make that leads into freelance, create like a
- 44:27Speaker 6: six month to like twelve month plan of where you
- 44:30Speaker 6: save a certain amount of money, so that way you're
- 44:33Speaker 6: able to focus on what you're working on, versus to like,
- 44:36Speaker 6: how am I going to get the next check? Because
- 44:38Speaker 6: if you're focusing on the next check, then you're going
- 44:40Speaker 6: to find yourself doing jobs that don't align with you. You
- 44:43Speaker 6: don't love it, it's going to make you miserable. So
- 44:45Speaker 6: I would say, like, create a plan from six to
- 44:47Speaker 6: twelve months where you save a certain amount of money,
- 44:50Speaker 6: and that way you can focus on your craft and
- 44:51Speaker 6: take it from there.
- 44:53Speaker 1: I love that.
- 44:53Speaker 2: Okay, Well, the best thing about what we're doing up
- 44:56Speaker 2: here tonight is just watching you all nod your heads
- 44:59Speaker 2: at each other.
- 45:00Speaker 1: Yes, yes, exactly.
- 45:02Speaker 2: So I love that, which is pretty symbolic and indicative
- 45:06Speaker 2: that you guys are not only like minded, but a
- 45:09Speaker 2: good representation of the brand that you've chosen to work with.
- 45:12Speaker 2: So I'd love to just hear a little bit about
- 45:15Speaker 2: what is it that you feel so passionate about when
- 45:18Speaker 2: it comes to war when it comes to this brand,
- 45:20Speaker 2: and how does this partnership really showcase you as an individual?
- 45:27Speaker 3: Well, I mean as an athlete, this is the kind
- 45:29Speaker 3: of product that I seek out and I've had a
- 45:33Speaker 3: lot of not to be like but yeah, brands have
- 45:35Speaker 3: approached me, but the messaging didn't align. So for me,
- 45:40Speaker 3: the name says it all because I do believe that
- 45:42Speaker 3: I'm here on this planet to encourage people to roar louder.
- 45:46Speaker 4: So I was like, oh, cute, Okay, that works.
- 45:49Speaker 3: So I think the message behind what the brand is
- 45:54Speaker 3: trying to unlock directly correlates to how I live my
- 45:57Speaker 3: life and that makes me really proud.
- 46:00Speaker 5: Well, I was just gonna say, like, speaking of authenticity,
- 46:03Speaker 5: I mean, we're all here with you today.
- 46:04Speaker 1: You know this amazing crew of women.
- 46:07Speaker 5: You know, I think they are walking the walk and
- 46:09Speaker 5: talking the talk, which I think a lot of brands
- 46:11Speaker 5: try to play in these arenas and they just fail
- 46:14Speaker 5: because it's not authentic to who they are. And I
- 46:16Speaker 5: think the messaging is so on point in terms of
- 46:18Speaker 5: building confidence, finding your roar, and it's so timely. But
- 46:21Speaker 5: they also brought together a group of women who you know,
- 46:24Speaker 5: I've been lucky enough to work with in a lot
- 46:25Speaker 5: of ways, Like I've been following you forever, like she's
- 46:27Speaker 5: been on our Crank Cultivate one hundred list.
- 46:29Speaker 1: We're doing stuff with you.
- 46:30Speaker 5: So it's just like it felt so authentic to myself
- 46:33Speaker 5: and obviously what we're doing at Crane Cultivate, I.
- 46:37Speaker 6: Mean it's good, like or organic, it's really good. I've
- 46:42Speaker 6: had every flavor. My fridge is like stock to the
- 46:45Speaker 6: max with raor. But it's it's good for my body,
- 46:48Speaker 6: and I'm so conscious of what I put in my
- 46:50Speaker 6: body and that because what we put in our body
- 46:54Speaker 6: affects for mental health and all that. So for me,
- 46:57Speaker 6: it was because the product was great, but also the
- 46:59Speaker 6: synergy the.
- 47:00Speaker 7: Team was amazing.
- 47:01Speaker 6: Like the moment I walked on set is they were
- 47:04Speaker 6: just so thrilled and so positive and loving and accepting
- 47:08Speaker 6: that I just felt right at home. And I felt
- 47:09Speaker 6: like the message that's trying to drive home feels really
- 47:12Speaker 6: true and authentic, and it's here and it's in this
- 47:15Speaker 6: room right now, and that's something that I've always wanted
- 47:18Speaker 6: to be able to represent.
- 47:21Speaker 8: I'm just going to repeat the same thing, because I
- 47:22Speaker 8: feel like everyone's saying this is such a like authentic
- 47:24Speaker 8: thing to have this sort of campaign that's really like
- 47:28Speaker 8: focused on empowering women and you know, like it's not
- 47:33Speaker 8: just using a buzzword. I feel like so many brands
- 47:35Speaker 8: do that and they're just like, oh, feminism women, and
- 47:38Speaker 8: it's like all right, sure, but like what are you
- 47:41Speaker 8: really doing? And like for Roar to really map that out,
- 47:45Speaker 8: and I'm like, okay, how can we make an impact?
- 47:47Speaker 8: How can we really like have these conversations. I thought
- 47:51Speaker 8: that was incredible. Also, just working in night life and
- 47:53Speaker 8: traveling so much, like it's nice to have a drink
- 47:58Speaker 8: and like an item that is much healthier and not
- 48:03Speaker 8: just like.
- 48:04Speaker 1: Alcohol all the time.
- 48:06Speaker 8: You know, like it's it's nice to have something else
- 48:07Speaker 8: and be like, oh that's good, Okay, cool, or maybe
- 48:09Speaker 8: I can mix up with myarticula.
- 48:10Speaker 1: That's fine, it'll balance it out, it'll balance it out.
- 48:13Speaker 8: But but yeah, it's it's nice to have something that
- 48:17Speaker 8: just like makes sense and that you feel really comfortable
- 48:21Speaker 8: representing yourself with, like across the board in all facets.
- 48:24Speaker 1: And I like the name. That's cute.
- 48:25Speaker 3: I love what I see, Like there's such a consistent
- 48:29Speaker 3: message that feeling good should not be a luxury, that
- 48:33Speaker 3: fueling well and organically should not be a luxury. And
- 48:38Speaker 3: all of our entry points to sitting here are so different,
- 48:41Speaker 3: but the through line is that we are trying to
- 48:44Speaker 3: send the message that, like, we don't have to sacrifice
- 48:48Speaker 3: how we feel for the products we use and the
- 48:51Speaker 3: brand partnerships that we dive into.
- 48:54Speaker 2: So yeah, I love that. I mean, obviously it's an
- 48:56Speaker 2: exciting time for raor. One of my favorite questions that
- 49:01Speaker 2: anyone has ever asked me when I was catching up
- 49:03Speaker 2: with them, it was Kirsty God. So she's an Ikey
- 49:05Speaker 2: Master trainer, and she looked at me and she said.
- 49:07Speaker 1: What excites you right now?
- 49:08Speaker 2: And she was so serious, like just the way that
- 49:10Speaker 2: she looked at me, and I was like, wow, I'm
- 49:13Speaker 2: going to ask everyone I sit down with that question
- 49:16Speaker 2: for the rest of my life.
- 49:17Speaker 1: So, ladies, what excites you right now? Tell me my friendships?
- 49:22Speaker 6: Like I love my friends and I love being able
- 49:24Speaker 6: to have that safe space where I can just be myself.
- 49:26Speaker 6: I feel like that really like drives me. So I
- 49:29Speaker 6: would say, my friends, I say the election next year,
- 49:31Speaker 6: let's do this.
- 49:35Speaker 8: That's that's a little scary, I think right now for
- 49:41Speaker 8: me just like evolution and the opportunity to shift, because
- 49:48Speaker 8: I feel like I'm kind of in this place where
- 49:50Speaker 8: I'm like in that restrategize, what do I really want
- 49:53Speaker 8: to do? What's you know, all this tuning in stuff
- 49:55Speaker 8: I was talking about, Like, I'm in that space right now.
- 49:57Speaker 8: I'm so exciting to be like what's next?
- 50:00Speaker 1: Where am I going? Now?
- 50:03Speaker 3: You know what excites me most right now is seeing
- 50:08Speaker 3: one person revolutions spark every day.
- 50:13Speaker 1: I see people.
- 50:16Speaker 3: Start to love themselves every day, and I love myself
- 50:19Speaker 3: is a one woman revolution. So that's what it's excites
- 50:23Speaker 3: me the most because there are ways that we're engaging
- 50:25Speaker 3: in social media in these communities at Peloton, and it's
- 50:30Speaker 3: like the finger snap is turning into a drum beat
- 50:33Speaker 3: and I'm here for it.
- 50:35Speaker 1: I dig it. Okay.
- 50:36Speaker 2: So the way that I wind down my podcast, the
- 50:39Speaker 2: way that we're going to wind down tonight. We started
- 50:41Speaker 2: tonight by talking about what I affectionately call on the
- 50:45Speaker 2: pod hurdle moments, those really tough times you have oftentimes
- 50:49Speaker 2: when you're starting something big. Right So, right now you
- 50:52Speaker 2: have the opportunity to offer your younger self going through
- 50:56Speaker 2: these hurdle moments. One piece of advice looking back on it,
- 51:00Speaker 2: right now, what advice would you give yourself?
- 51:05Speaker 1: Get out of your own way.
- 51:08Speaker 8: I talked myself out of so many things because I
- 51:11Speaker 8: felt like I couldn't do it. I wasn't good enough.
- 51:13Speaker 8: I would fail, and I just put off the inevitable.
- 51:17Speaker 1: I'd eventually do it.
- 51:18Speaker 8: I just wasted so much damn time talking myself down.
- 51:20Speaker 8: So just like, get over it and take the jump
- 51:22Speaker 8: and do the thing. And if you fail, it's fine
- 51:24Speaker 8: because you're either gonna like you're you're gonna land somewhere,
- 51:28Speaker 8: so at least figure out where the hell you're gonna land,
- 51:30Speaker 8: but like you're not gonna go anywhere if you're just
- 51:32Speaker 8: standing still.
- 51:33Speaker 1: So I would tell her that pain becomes power.
- 51:36Speaker 2: I would say, start by, we'll preach it. Then Dianna's like, Jacqueline,
- 51:45Speaker 2: you take this next. Was I was just gonna say
- 51:48Speaker 2: start by starting.
- 51:49Speaker 5: I mean, I think you know, everyone talks a lot
- 51:51Speaker 5: about doing stuff, but really you can have a good
- 51:53Speaker 5: idea doesn't matter unless you execute on it.
- 51:57Speaker 6: I mean, after wow, if that was very wow, I
- 52:02Speaker 6: would say, I don't know if you guys read Eat, Pray,
- 52:05Speaker 6: Love by Elizabeth Gilbert. But she said run is the
- 52:09Speaker 6: road of transformation, and that's what I would tell my
- 52:11Speaker 6: younger self that you're gonna go through. They're really nitty gritty,
- 52:15Speaker 6: but I promise you at the end of it, it's
- 52:18Speaker 6: gonna be well worth it.
- 52:20Speaker 1: Amazing. Well, thank you so much.
- 52:22Speaker 2: I'm so grateful for your time again at Hurdle Podcast.
- 52:25Speaker 2: Find it in the iTunes store. I am Emily a body,
- 52:28Speaker 2: another hurdle conquered.