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Kansas Locked In for Players Era Festival | Big 12 Basketball News
Kansas locks in for the Players Era Festival through 2031, securing a five-year spot in the rapidly growing college basketball tournament designed to boost player earnings and fan engagement. With 24 teams this year—including powerhouse matchups like Florida, Houston, and Notre Dame—the event mirrors March Madness intensity but arrives earlier, offering elite early-season action and up to $1 million in NIL funding for winners. For Kansas, it’s a major milestone that cements their presence on the national stage while giving fans a reason to plan and players a platform to shine. Listen in…
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