Sarah Sylvester - EVP of Marketing at Victoria's Secret: Brand Transformation, Putting the Customer First, and Empowering People

The Insurance Growth Lab · Sep 28, 2023 · 36m

Sarah Sylvester is the EVP of Marketing at Victoria’s Secret and PINK. She is responsible for telling the product and brand story to customers through all marketing channels, including social, app, email, campus events, direct mail, and in-store activations.

Sarah has a tenured career with the company that began in 2005 when she joined Victoria’s Secret public relations team. Sarah played an integral role in developing the PINK brand from its initial inception. In 2021, Sarah took on the role of leading both the Victoria’s Secret and PINK marketing organization.

In this episode, you’ll learn…