Latest / Locked On Cougars - Daily Podcast On BYU Cougars Football & Basketball
REPORT: BYU's NIL Cash OVERFLOWING With Non-Revenue Athletes Getting Six Figures | Tip of Iceberg?
It's becoming increasingly clear that BYU isn't just a football and basketball school anymore. Shocking reports of six-figure NIL deals for men's golf players reveal a program-wide financial commitment to athletic excellence. This podcast dives into how BYU is leveraging NIL to compete at the highest levels across all sports, with eyes on national championships and even Olympic glory.We'll explore the implications of this widespread NIL investment. How is BYU attracting top talent in sports beyond the traditional powerhouses? What does this mean for the future of the athletic department and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.