Latest / Fire Footwear: Sneakers Talk (with Matt Frates)
Complex Sold: Changing Sneaker Content
News broke that the Complex Network was being sold for $140 million; a low price given its stature in the sneaker community. As the sneaker game has cooled off, so has sneaker content. The content game has evolved to something different, and is based on the wants of the consumer. Matty Ice discusses.
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The skinny
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