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AI Search and Instagram Collab ROI
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Brands under 10,000 followers are seeing 5x more interactions from accepted Instagram collabs than from their own standard posts, per Emplifi. A Herringbone study of 600 local businesses finds Google AI Overviews state incorrect details 27% of the time and ChatGPT 20% — but publishing clearly roughly halves the error rate on both. Plus: why Amazon's testing limits favor fewer, bigger swings; a preprint finding Reddit's AI search filters out first-person experience; Merchant Center AI…
The skinny
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