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Gina Chen: The Legal Ally Every Purpose-Driven Founder Needs · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  show.
• 0:02
  We
• 0:02
  are
• 0:03
  dedicated
• 0:03
  to
• 0:04
  amplifying
• 0:04
  the
• 0:04
  voice
• 0:05
  of
• 0:05
  women
• 0:06
  in
• 0:06
  business.
• 0:07
  A
• 0:07
  new
• 0:08
  model
• 0:08
  of
• 0:08
  leadership
• 0:09
  is
• 0:09
  emerging
• 0:10
  and
• 0:10
  we
• 0:10
  are
• 0:11
  here
• 0:11
  to
• 0:11
  amplify
• 0:12
  the
• 0:12
  voices
• 0:13
  of
• 0:13
  women
• 0:14
  leading
• 0:14
  the
• 0:14
  way.
• 0:15
  I
• 0:15
  am
• 0:16
  your
• 0:16
  host,
• 0:16
  Coco
• 0:17
  Selman,
• 0:17
  five
• 0:17
  time
• 0:18
  founder,
• 0:19
  impact
• 0:19
  investor
• 0:20
  and
• 0:20
  creator
• 0:21
  of
• 0:21
  the
• 0:21
  Force
• 0:21
  for
• 0:22
  Good
• 0:22
  system.
• 0:23
  Thank
• 0:23
  you
• 0:24
  for
• 0:24
  joining
• 0:24
  us
• 0:24
  today
• 0:25
  as
• 0:25
  we
• 0:25
  illuminate
• 0:26
  the
• 0:26
  path
• 0:26
  to
• 0:26
  unlocking
• 0:27
  opportunities
• 0:28
  and
• 0:28
  prosperity
• 0:29
  for
• 0:29
  women
• 0:29
  led
• 0:30
  enterprises
• 0:31
  by
• 0:32
  amplifying
• 0:33
  the
• 0:33
  voice
• 0:34
  and
• 0:34
  wisdom
• 0:35
  of
• 0:36
  women.
• 0:37
  Today
• 0:38
  we
• 0:38
  have
• 0:39
  a
• 0:39
  purpose
• 0:40
  built
• 0:41
  legal
• 0:41
  visionary
• 0:42
  in
• 0:42
  our
• 0:42
  midst.
• 0:43
  Gina
• 0:43
  Chen
• 0:44
  is
• 0:44
  the
• 0:44
  founder
• 0:45
  and
• 0:45
  managing
• 0:46
  attorney
• 0:47
  of
• 0:47
  One
• 0:47
  Ally,
• 0:48
  a
• 0:49
  mission
• 0:49
  driven
• 0:50
  corporate
• 0:50
  law
• 0:50
  firm.
• 0:51
  Reimagining
• 0:53
  legal
• 0:53
  counsel
• 0:54
  through
• 0:54
  human
• 0:55
  centered
• 0:56
  compassion
• 0:57
  led
• 0:57
  approaches.
• 0:59
  A
• 0:59
  first
• 0:59
  generation
• 1:00
  immigrant
• 1:00
  and
• 1:01
  lawyer,
• 1:01
  Gina
• 1:02
  brings
• 1:03
  the
• 1:03
  rare
• 1:04
  combination
• 1:05
  of
• 1:05
  $10
• 1:05
  billion
• 1:06
  in
• 1:07
  Wall
• 1:07
  street
• 1:08
  deal
• 1:08
  experience
• 1:09
  and
• 1:10
  grassroots
• 1:11
  global
• 1:11
  advocacy.
• 1:12
  From
• 1:13
  Fulbright
• 1:14
  research
• 1:14
  in
• 1:14
  China
• 1:15
  to
• 1:16
  launching
• 1:16
  one
• 1:17
  of
• 1:17
  southwest
• 1:18
  China's
• 1:18
  first
• 1:19
  organic
• 1:19
  farming
• 1:20
  collectives,
• 1:21
  Gina
• 1:21
  has
• 1:21
  advised
• 1:22
  Fortune
• 1:22
  10
• 1:23
  companies,
• 1:24
  private
• 1:24
  equity
• 1:25
  and
• 1:25
  and
• 1:25
  venture
• 1:26
  capital
• 1:26
  funds
• 1:27
  and
• 1:27
  high
• 1:28
  growth
• 1:28
  startups
• 1:29
  on
• 1:29
  complex
• 1:30
  transactions,
• 1:31
  governance
• 1:32
  and
• 1:32
  strategic
• 1:33
  growth.
• 1:34
  Today,
• 1:35
  Gina
• 1:35
  is
• 1:35
  building
• 1:36
  a
• 1:36
  new
• 1:37
  model
• 1:38
  of
• 1:38
  lawyering.
• 1:39
  One
• 1:39
  that
• 1:40
  stands
• 1:40
  as
• 1:41
  a
• 1:41
  true
• 1:42
  ally
• 1:42
  to
• 1:42
  women,
• 1:43
  minorities
• 1:44
  and
• 1:45
  purpose
• 1:45
  driven
• 1:46
  founders,
• 1:47
  creating
• 1:47
  companies
• 1:48
  of
• 1:48
  lasting
• 1:49
  impact
• 1:50
  and
• 1:50
  generational
• 1:51
  change.
• 1:53
  Welcome
• 1:53
  Gina.
• 1:55
  Thank
• 1:55
  you
• 1:55
  so
• 1:56
  much
• 1:56
  Coco,
• 1:57
  such
• 1:57
  a
• 1:57
  pleasure
• 1:57
  to
• 1:57
  be
• 1:58
  here.
• 1:59
  So
• 1:59
  great
• 2:00
  to
• 2:00
  have
• 2:00
  you.
• 2:00
  I'm
• 2:01
  so
• 2:01
  excited.
• 2:02
  I
• 2:02
  just
• 2:02
  have
• 2:02
  to
• 2:02
  tell
• 2:03
  everybody.
• 2:03
  One
• 2:03
  of
• 2:03
  my
• 2:03
  dear
• 2:04
  friends,
• 2:04
  Jen
• 2:04
  Nash
• 2:05
  introduced
• 2:06
  me
• 2:06
  to
• 2:06
  Gina
• 2:07
  and
• 2:07
  it
• 2:07
  is
• 2:08
  always
• 2:08
  fun
• 2:08
  when
• 2:09
  we
• 2:09
  make
• 2:09
  these
• 2:09
  connections
• 2:10
  and
• 2:10
  cross
• 2:10
  pollinate
• 2:11
  with
• 2:11
  one
• 2:11
  another.
• 2:12
  Yes,
• 2:12
  absolutely.
• 2:13
  Yeah,
• 2:15
  yeah.
• 2:16
  Such
• 2:16
  a
• 2:16
  small
• 2:16
  world.
• 2:17
  So
• 2:17
  as
• 2:18
  I
• 2:18
  always
• 2:18
  ask
• 2:18
  at
• 2:18
  the
• 2:19
  beginning,
• 2:19
  what's
• 2:20
  a
• 2:20
  book
• 2:20
  written
• 2:20
  by
• 2:21
  a
• 2:21
  woman
• 2:22
  has
• 2:22
  significantly
• 2:22
  changed
• 2:23
  your
• 2:23
  life?
• 2:25
  I
• 2:25
  think
• 2:26
  this
• 2:26
  is
• 2:26
  actually
• 2:26
  a
• 2:27
  unusual
• 2:28
  book
• 2:28
  that
• 2:28
  I
• 2:29
  read
• 2:29
  not
• 2:29
  too
• 2:30
  long
• 2:30
  ago.
• 2:30
  It
• 2:30
  was
• 2:31
  during
• 2:31
  pandemic
• 2:31
  as
• 2:32
  part
• 2:32
  of
• 2:32
  my
• 2:32
  book
• 2:32
  club
• 2:33
  of
• 2:34
  I
• 2:34
  think
• 2:34
  seven
• 2:35
  women.
• 2:36
  This
• 2:37
  is
• 2:37
  a
• 2:37
  book
• 2:37
  by
• 2:38
  a
• 2:38
  mortician
• 2:39
  and
• 2:39
  it's
• 2:40
  called
• 2:41
  Traveling
• 2:41
  the
• 2:41
  world
• 2:42
  to
• 2:42
  find
• 2:42
  the
• 2:42
  Good
• 2:43
  Death.
• 2:44
  I
• 2:44
  think
• 2:45
  the
• 2:45
  author,
• 2:46
  it's
• 2:46
  Caitlyn
• 2:47
  Doty.
• 2:48
  So
• 2:48
  the
• 2:49
  book
• 2:49
  is
• 2:49
  literally
• 2:50
  her
• 2:50
  journey
• 2:51
  documenting
• 2:52
  different
• 2:52
  death
• 2:53
  traditions
• 2:54
  around
• 2:54
  the
• 2:54
  world
• 2:55
  and
• 2:56
  what
• 2:56
  that
• 2:57
  means
• 2:57
  for
• 2:57
  the
• 2:57
  living
• 2:58
  as
• 2:58
  well.
• 2:59
  And
• 2:59
  so
• 2:59
  when
• 2:59
  you
• 2:59
  think
• 3:00
  about
• 3:00
  our
• 3:00
  relationship
• 3:01
  as
• 3:01
  a
• 3:01
  society
• 3:02
  to
• 3:02
  death,
• 3:03
  right.
• 3:03
  Your
• 3:04
  immediate
• 3:05
  thought
• 3:05
  is,
• 3:05
  you
• 3:05
  know,
• 3:06
  life
• 3:06
  terminates
• 3:07
  obviously
• 3:08
  at
• 3:08
  a
• 3:08
  moment
• 3:08
  death
• 3:09
  arrives.
• 3:09
  And
• 3:10
  there
• 3:11
  is
• 3:11
  an
• 3:11
  entire
• 3:11
  industry
• 3:12
  around
• 3:13
  death
• 3:13
  as
• 3:14
  well
• 3:14
  here
• 3:14
  in
• 3:14
  the
• 3:15
  United
• 3:15
  States.
• 3:16
  But
• 3:16
  when
• 3:16
  you
• 3:16
  step
• 3:16
  out
• 3:17
  of
• 3:17
  that
• 3:17
  framework
• 3:18
  and
• 3:18
  you
• 3:18
  see
• 3:18
  how
• 3:19
  other
• 3:19
  cultures,
• 3:20
  countries,
• 3:20
  mourn,
• 3:21
  grieve,
• 3:22
  but
• 3:22
  also
• 3:22
  celebrate
• 3:23
  death
• 3:23
  and
• 3:24
  celebrate
• 3:24
  the
• 3:24
  living
• 3:25
  and
• 3:26
  the
• 3:26
  memories
• 3:26
  of
• 3:27
  those
• 3:27
  who
• 3:27
  have
• 3:27
  lived,
• 3:28
  it's
• 3:28
  an
• 3:28
  absolutely
• 3:29
  phenomenal
• 3:30
  book,
• 3:31
  humbling
• 3:31
  book
• 3:32
  too.
• 3:32
  And
• 3:32
  I
• 3:33
  think
• 3:33
  it
• 3:33
  got
• 3:34
  me
• 3:34
  and
• 3:34
  many
• 3:35
  of
• 3:35
  my
• 3:35
  friends,
• 3:35
  and
• 3:35
  I
• 3:36
  got
• 3:36
  my
• 3:36
  family
• 3:36
  started
• 3:37
  thinking
• 3:37
  about
• 3:38
  what
• 3:38
  does
• 3:38
  it
• 3:38
  mean
• 3:39
  to
• 3:39
  live
• 3:39
  a
• 3:39
  good
• 3:39
  life,
• 3:40
  but
• 3:40
  also
• 3:40
  what
• 3:40
  about
• 3:40
  the
• 3:41
  loved
• 3:41
  ones?
• 3:42
  And
• 3:42
  how
• 3:42
  do
• 3:42
  you
• 3:42
  want
• 3:42
  to
• 3:43
  be
• 3:43
  remembered
• 3:43
  and
• 3:44
  how
• 3:44
  do
• 3:44
  you
• 3:44
  approach
• 3:44
  the
• 3:45
  end
• 3:45
  of
• 3:45
  life?
• 3:46
  So
• 3:46
  that
• 3:47
  was
• 3:47
  absolutely
• 3:48
  a
• 3:48
  book
• 3:48
  that
• 3:48
  got
• 3:49
  me
• 3:49
  thinking
• 3:49
  a
• 3:50
  lot
• 3:51
  because
• 3:51
  it's
• 3:51
  a
• 3:52
  topic
• 3:52
  that's
• 3:52
  been
• 3:53
  taboo
• 3:53
  for
• 3:54
  my
• 3:54
  culture.
• 3:55
  I
• 3:55
  grew
• 3:55
  up
• 3:55
  in
• 3:55
  a
• 3:55
  Chinese
• 3:56
  household,
• 3:57
  and
• 3:57
  we
• 3:57
  don't
• 3:58
  really
• 3:58
  talk
• 3:58
  about
• 3:58
  that.
• 3:59
  And
• 3:59
  so
• 3:59
  this
• 3:59
  was
• 3:59
  a
• 4:00
  book
• 4:00
  that
• 4:00
  pushed
• 4:01
  me
• 4:01
  out
• 4:01
  of
• 4:01
  my
• 4:01
  boundary
• 4:02
  zone
• 4:02
  to
• 4:02
  have
• 4:02
  these
• 4:03
  conversations
• 4:03
  with
• 4:03
  my
• 4:04
  family,
• 4:04
  with
• 4:05
  loved
• 4:05
  ones
• 4:05
  as
• 4:05
  well.
• 4:06
  Oh,
• 4:07
  I
• 4:07
  just
• 4:07
  love
• 4:07
  that.
• 4:08
  So
• 4:08
  I
• 4:08
  just
• 4:08
  want
• 4:08
  to
• 4:08
  make
• 4:08
  sure
• 4:08
  I
• 4:09
  get
• 4:09
  this
• 4:09
  right.
• 4:09
  It's
• 4:09
  called
• 4:09
  Traveling
• 4:10
  the
• 4:10
  World
• 4:11
  to
• 4:11
  find
• 4:11
  a
• 4:11
  Good
• 4:12
  Death.
• 4:13
  Yeah.
• 4:14
  The
• 4:14
  author,
• 4:15
  what
• 4:15
  was
• 4:15
  the
• 4:15
  first
• 4:15
  name?
• 4:16
  Caitlin.
• 4:17
  C
• 4:17
  A
• 4:18
  I
• 4:18
  T
• 4:18
  L
• 4:19
  I
• 4:19
  N
• 4:20
  DOTY
• 4:21
  D
• 4:21
  O
• 4:21
  U
• 4:22
  G
• 4:22
  H
• 4:22
  T
• 4:22
  Y
• 4:23
  Ah.
• 4:24
  I
• 4:24
  just
• 4:25
  can't
• 4:25
  wait
• 4:25
  to
• 4:25
  read
• 4:25
  this
• 4:26
  because
• 4:26
  it
• 4:27
  feels
• 4:27
  like
• 4:28
  it's
• 4:28
  profound
• 4:29
  to
• 4:29
  think
• 4:29
  about
• 4:30
  life
• 4:30
  and
• 4:31
  death
• 4:31
  and
• 4:32
  purpose.
• 4:33
  Right.
• 4:34
  Yes.
• 4:34
  It
• 4:35
  causes
• 4:35
  us
• 4:35
  to
• 4:36
  stop
• 4:36
  and
• 4:36
  think
• 4:36
  about
• 4:37
  what
• 4:37
  we
• 4:37
  want
• 4:38
  our
• 4:38
  lives
• 4:38
  to
• 4:38
  be
• 4:39
  about.
• 4:39
  And.
• 4:40
  And
• 4:40
  I
• 4:40
  know
• 4:41
  that
• 4:41
  is
• 4:42
  purpose
• 4:42
  is
• 4:42
  something
• 4:43
  that's
• 4:43
  very
• 4:43
  important
• 4:44
  to
• 4:44
  you.
• 4:45
  Yeah.
• 4:45
  To
• 4:45
  you.
• 4:46
  To
• 4:46
  all
• 4:46
  of
• 4:46
  us.
• 4:47
  And
• 4:47
  I
• 4:47
  think
• 4:48
  exactly
• 4:48
  like
• 4:48
  you
• 4:49
  said,
• 4:49
  when
• 4:49
  you
• 4:50
  face
• 4:50
  the
• 4:50
  question
• 4:51
  of
• 4:51
  mortality,
• 4:52
  you're
• 4:52
  really
• 4:52
  grappling
• 4:53
  with
• 4:54
  what
• 4:54
  is
• 4:54
  my
• 4:54
  impact
• 4:55
  in
• 4:55
  this
• 4:55
  world?
• 4:56
  How
• 4:56
  do
• 4:56
  I
• 4:56
  want
• 4:56
  to
• 4:57
  be
• 4:57
  remembered,
• 4:57
  celebrated?
• 4:58
  What
• 4:59
  is
• 4:59
  the
• 4:59
  legacy
• 4:59
  that
• 4:59
  I
• 5:00
  am
• 5:00
  creating,
• 5:00
  too?
• 5:01
  And
• 5:01
  so,
• 5:02
  again,
• 5:02
  highly
• 5:02
  recommend.
• 5:03
  Explore
• 5:04
  cultures
• 5:04
  in
• 5:05
  Latin
• 5:05
  America,
• 5:06
  in
• 5:06
  Asia,
• 5:07
  Spain,
• 5:08
  Japan.
• 5:08
  Right.
• 5:09
  And
• 5:09
  our
• 5:09
  very
• 5:10
  own
• 5:10
  United
• 5:10
  States,
• 5:10
  too.
• 5:11
  So
• 5:11
  definitely
• 5:12
  recommend.
• 5:13
  Thank
• 5:13
  you
• 5:13
  so
• 5:14
  much.
• 5:14
  I'll
• 5:14
  pick
• 5:14
  it
• 5:15
  up.
• 5:15
  And
• 5:15
  we
• 5:16
  like
• 5:16
  to
• 5:16
  feature
• 5:17
  women
• 5:17
  authors
• 5:18
  because
• 5:18
  so
• 5:19
  often
• 5:20
  the
• 5:21
  women
• 5:21
  authors
• 5:21
  don't
• 5:21
  make
• 5:21
  it
• 5:22
  to
• 5:22
  the
• 5:22
  top
• 5:22
  of
• 5:22
  the
• 5:22
  New
• 5:22
  York
• 5:22
  Times
• 5:23
  bestselling
• 5:23
  list.
• 5:24
  And
• 5:25
  when
• 5:25
  you
• 5:25
  go
• 5:25
  on
• 5:25
  to
• 5:25
  Amazon,
• 5:26
  especially
• 5:26
  when
• 5:26
  it
• 5:27
  comes
• 5:27
  to
• 5:27
  business
• 5:28
  books,
• 5:28
  it's
• 5:28
  almost
• 5:29
  always
• 5:29
  white
• 5:30
  men
• 5:30
  that
• 5:30
  are
• 5:31
  leading
• 5:31
  the
• 5:31
  way.
• 5:31
  And
• 5:31
  there's.
• 5:32
  I
• 5:32
  think
• 5:32
  it's
• 5:33
  incumbent
• 5:33
  on
• 5:33
  all
• 5:34
  of
• 5:34
  us
• 5:34
  to
• 5:34
  seek
• 5:35
  out
• 5:35
  the
• 5:36
  wisdom
• 5:36
  of
• 5:36
  women
• 5:37
  and
• 5:37
  find
• 5:37
  those
• 5:38
  authors
• 5:39
  that
• 5:39
  have.
• 5:39
  That
• 5:40
  are
• 5:40
  sharing
• 5:41
  new
• 5:41
  ways
• 5:41
  to
• 5:41
  see
• 5:42
  the
• 5:42
  world.
• 5:42
  And
• 5:42
  this
• 5:42
  sounds
• 5:43
  like
• 5:43
  a
• 5:43
  really
• 5:44
  incredibly
• 5:45
  valuable
• 5:46
  way
• 5:46
  to
• 5:46
  look
• 5:46
  at
• 5:47
  life
• 5:47
  and
• 5:47
  death
• 5:48
  through
• 5:48
  a
• 5:48
  woman's
• 5:49
  lens.
• 5:50
  So
• 5:50
  thank
• 5:51
  you
• 5:51
  for
• 5:51
  that,
• 5:51
  Gina.
• 5:52
  Absolutely.
• 5:53
  I
• 5:54
  like
• 5:54
  to
• 5:54
  find
• 5:55
  out
• 5:55
  from
• 5:56
  our
• 5:57
  guests
• 5:57
  and
• 5:58
  our
• 5:58
  listeners,
• 5:59
  we
• 5:59
  like
• 5:59
  to
• 6:00
  hear
• 6:00
  about
• 6:00
  the
• 6:00
  moments
• 6:01
  of
• 6:01
  your
• 6:02
  life
• 6:02
  that
• 6:02
  have
• 6:03
  shaped
• 6:03
  you
• 6:04
  and
• 6:04
  who
• 6:04
  you
• 6:04
  are.
• 6:05
  I
• 6:05
  wonder
• 6:06
  if
• 6:06
  you
• 6:06
  could
• 6:06
  look
• 6:06
  back
• 6:06
  on
• 6:07
  your
• 6:07
  life
• 6:08
  and
• 6:08
  you
• 6:08
  have
• 6:08
  some
• 6:09
  really
• 6:09
  interesting
• 6:11
  experiences
• 6:12
  that
• 6:12
  I
• 6:13
  just
• 6:13
  found
• 6:14
  looking
• 6:14
  around
• 6:15
  on
• 6:15
  the
• 6:15
  Internet
• 6:16
  about
• 6:16
  you,
• 6:17
  both
• 6:17
  your
• 6:19
  huge
• 6:19
  impact
• 6:20
  in
• 6:20
  business
• 6:21
  and
• 6:21
  your
• 6:22
  success
• 6:23
  in
• 6:23
  business,
• 6:24
  but
• 6:24
  also
• 6:25
  doing
• 6:25
  some
• 6:25
  really
• 6:26
  interesting
• 6:27
  social
• 6:28
  work
• 6:28
  as
• 6:29
  well,
• 6:29
  socially
• 6:29
  conscious
• 6:30
  work
• 6:30
  and
• 6:31
  farming
• 6:31
  too,
• 6:32
  which
• 6:32
  is
• 6:32
  really
• 6:32
  interesting.
• 6:33
  So
• 6:33
  I
• 6:33
  wonder
• 6:33
  if
• 6:34
  you
• 6:34
  would
• 6:34
  share
• 6:34
  with
• 6:34
  us.
• 6:35
  And
• 6:35
  it
• 6:35
  doesn't
• 6:35
  have
• 6:35
  to
• 6:35
  be
• 6:36
  in
• 6:36
  any
• 6:36
  of
• 6:36
  those
• 6:36
  contexts,
• 6:37
  but
• 6:37
  what
• 6:37
  are
• 6:37
  some
• 6:38
  of
• 6:38
  the
• 6:38
  moments
• 6:38
  in
• 6:38
  your
• 6:39
  life
• 6:39
  that
• 6:40
  have
• 6:41
  shaped
• 6:41
  who
• 6:41
  you
• 6:41
  are?
• 6:42
  Three
• 6:42
  moments.
• 6:43
  I
• 6:44
  think
• 6:44
  the
• 6:44
  first
• 6:44
  one
• 6:44
  would
• 6:45
  probably
• 6:45
  be
• 6:45
  the
• 6:45
  earliest
• 6:46
  memories
• 6:46
  that
• 6:47
  I've
• 6:47
  had
• 6:47
  growing
• 6:47
  up.
• 6:48
  Be
• 6:49
  spending
• 6:49
  summers
• 6:49
  growing
• 6:50
  up
• 6:50
  at
• 6:50
  my
• 6:50
  grandparents
• 6:51
  farm
• 6:52
  in
• 6:52
  the
• 6:52
  countryside
• 6:52
  and
• 6:53
  China.
• 6:54
  So
• 6:54
  I
• 6:55
  spent
• 6:55
  all
• 6:56
  the
• 6:56
  summer
• 6:56
  vacations,
• 6:57
  any
• 6:57
  vacation
• 6:58
  I
• 6:58
  had,
• 6:59
  my
• 6:59
  mom
• 6:59
  would
• 7:00
  take
• 7:00
  me
• 7:00
  to
• 7:00
  the
• 7:00
  countryside.
• 7:02
  I
• 7:02
  did
• 7:02
  grow
• 7:02
  up
• 7:02
  in
• 7:03
  the
• 7:03
  provision
• 7:03
  capital,
• 7:04
  but
• 7:04
  it's
• 7:04
  only
• 7:04
  two
• 7:05
  hours
• 7:05
  away
• 7:05
  from
• 7:06
  the
• 7:06
  countryside,
• 7:07
  rural
• 7:07
  China.
• 7:08
  And
• 7:08
  I
• 7:09
  remember
• 7:09
  summers
• 7:10
  catching
• 7:11
  dragonflies
• 7:12
  with
• 7:12
  a
• 7:12
  bamboo
• 7:13
  pole
• 7:13
  stick
• 7:14
  dipped
• 7:14
  in
• 7:14
  spider
• 7:15
  webs.
• 7:16
  And
• 7:16
  then
• 7:16
  the
• 7:16
  spider
• 7:16
  webs
• 7:17
  have
• 7:17
  to
• 7:17
  be
• 7:18
  the
• 7:18
  very
• 7:18
  early
• 7:19
  spider
• 7:19
  webs,
• 7:20
  the
• 7:20
  first
• 7:20
  thing
• 7:20
  in
• 7:20
  the
• 7:21
  morning
• 7:21
  because
• 7:21
  those
• 7:21
  spider
• 7:22
  webs
• 7:22
  had
• 7:23
  dew
• 7:23
  on
• 7:23
  it
• 7:24
  to
• 7:24
  make
• 7:24
  it
• 7:24
  super
• 7:24
  sticky.
• 7:25
  And
• 7:25
  so
• 7:26
  the
• 7:26
  dragonflies
• 7:27
  would
• 7:27
  land
• 7:27
  on
• 7:27
  the
• 7:27
  poles.
• 7:28
  And
• 7:28
  that's
• 7:28
  how
• 7:28
  you
• 7:29
  capture
• 7:29
  them.
• 7:30
  And
• 7:30
  it's
• 7:30
  that
• 7:31
  proximity
• 7:32
  to
• 7:32
  nature,
• 7:33
  to
• 7:33
  produce,
• 7:34
  to
• 7:34
  growth,
• 7:35
  you
• 7:35
  know,
• 7:35
  when
• 7:36
  you
• 7:36
  can
• 7:36
  see
• 7:36
  the
• 7:36
  labors
• 7:37
  and
• 7:38
  what
• 7:38
  went
• 7:39
  into
• 7:39
  farming,
• 7:40
  to
• 7:40
  harvesting,
• 7:41
  I
• 7:41
  think
• 7:41
  that
• 7:41
  really
• 7:42
  left
• 7:42
  a
• 7:43
  imprint
• 7:43
  on
• 7:43
  me
• 7:44
  when
• 7:45
  later
• 7:45
  on
• 7:45
  I
• 7:46
  was
• 7:46
  working
• 7:47
  on
• 7:47
  environmental
• 7:48
  activism
• 7:49
  and
• 7:49
  water
• 7:49
  protection
• 7:51
  and
• 7:51
  food,
• 7:51
  regenerative
• 7:52
  food.
• 7:53
  That
• 7:54
  was,
• 7:54
  I
• 7:54
  think
• 7:55
  that
• 7:55
  was
• 7:55
  a
• 7:55
  point
• 7:55
  that
• 7:55
  always
• 7:56
  returned
• 7:56
  to
• 7:56
  in
• 7:56
  my
• 7:57
  mind.
• 7:57
  It's
• 7:58
  how
• 7:58
  do
• 7:58
  we
• 7:58
  preserve
• 7:59
  and
• 7:59
  constrain
• 8:00
  those
• 8:01
  connections
• 8:01
  for
• 8:02
  this
• 8:02
  generation
• 8:03
  and
• 8:03
  for
• 8:03
  future
• 8:03
  generations.
• 8:04
  Where
• 8:04
  do
• 8:05
  we
• 8:05
  go
• 8:05
  for
• 8:05
  that
• 8:06
  kind
• 8:06
  of
• 8:06
  connection
• 8:06
  to
• 8:06
  nature,
• 8:07
  to
• 8:07
  food
• 8:08
  again?
• 8:09
  And
• 8:09
  so
• 8:09
  that's
• 8:09
  always
• 8:10
  been
• 8:11
  an
• 8:11
  anchoring
• 8:12
  memory,
• 8:12
  core
• 8:13
  memory
• 8:13
  of
• 8:13
  mine
• 8:13
  just
• 8:14
  growing
• 8:14
  up.
• 8:14
  And
• 8:14
  I
• 8:14
  always
• 8:15
  think
• 8:15
  about
• 8:15
  the
• 8:15
  summers
• 8:16
  where
• 8:16
  I
• 8:16
  also
• 8:16
  caught
• 8:17
  grasshoppers
• 8:18
  in
• 8:18
  the
• 8:18
  fields,
• 8:19
  the
• 8:19
  corn
• 8:19
  fields,
• 8:20
  and
• 8:20
  fed
• 8:20
  the
• 8:20
  grasshoppers
• 8:21
  to
• 8:21
  the
• 8:22
  chickens
• 8:22
  that
• 8:22
  my
• 8:22
  grandparents
• 8:23
  kept.
• 8:24
  I
• 8:24
  did
• 8:24
  a
• 8:24
  ton
• 8:25
  of
• 8:25
  pest
• 8:25
  control,
• 8:26
  let's
• 8:26
  just
• 8:26
  say
• 8:27
  the
• 8:27
  fuels.
• 8:28
  Yeah.
• 8:29
  So
• 8:29
  I
• 8:29
  think
• 8:29
  that
• 8:30
  was
• 8:30
  clearly
• 8:31
  the
• 8:31
  most
• 8:31
  vivid
• 8:32
  memory
• 8:32
  of
• 8:32
  my
• 8:32
  childhood
• 8:33
  that
• 8:33
  I
• 8:33
  always
• 8:33
  stick
• 8:34
  to
• 8:34
  present
• 8:34
  day.
• 8:35
  And
• 8:35
  then
• 8:36
  the
• 8:36
  second
• 8:36
  key
• 8:36
  moment
• 8:37
  I
• 8:37
  would
• 8:37
  say
• 8:38
  was
• 8:38
  absolutely
• 8:39
  coming
• 8:39
  to
• 8:39
  America.
• 8:40
  The
• 8:41
  experience
• 8:41
  of
• 8:41
  immigrating
• 8:42
  to
• 8:42
  the
• 8:42
  US
• 8:43
  when
• 8:43
  I
• 8:43
  was
• 8:43
  10
• 8:44
  with
• 8:44
  my
• 8:45
  mother
• 8:45
  and
• 8:46
  growing
• 8:46
  up
• 8:46
  in
• 8:47
  Chicago
• 8:47
  with
• 8:47
  her.
• 8:48
  She
• 8:49
  was
• 8:49
  a
• 8:49
  single
• 8:50
  mother
• 8:50
  and
• 8:51
  we
• 8:52
  were
• 8:53
  each
• 8:53
  other's
• 8:53
  best
• 8:54
  friends,
• 8:54
  and
• 8:54
  we
• 8:54
  still
• 8:54
  are.
• 8:55
  And
• 8:56
  seeing
• 8:56
  her
• 8:57
  build
• 8:58
  life
• 8:59
  in
• 8:59
  Chicago
• 9:00
  as
• 9:00
  a
• 9:00
  new
• 9:01
  immigrant,
• 9:02
  seeing
• 9:02
  her
• 9:02
  really
• 9:03
  just
• 9:04
  hustling
• 9:04
  to
• 9:05
  get
• 9:05
  things
• 9:05
  done
• 9:06
  to
• 9:06
  make
• 9:06
  sure
• 9:08
  I
• 9:08
  am
• 9:08
  provided
• 9:09
  for,
• 9:09
  that
• 9:10
  we
• 9:10
  had
• 9:10
  a
• 9:10
  constant
• 9:11
  roof
• 9:11
  over
• 9:11
  our
• 9:12
  head
• 9:12
  and
• 9:13
  that
• 9:14
  we
• 9:14
  had
• 9:14
  food
• 9:14
  on
• 9:15
  our
• 9:15
  table,
• 9:15
  that
• 9:16
  she's
• 9:17
  just
• 9:18
  such
• 9:18
  a
• 9:18
  hero
• 9:19
  for
• 9:19
  me.
• 9:19
  And
• 9:20
  I
• 9:20
  am
• 9:21
  very
• 9:21
  lucky
• 9:21
  that
• 9:21
  I
• 9:22
  have
• 9:22
  seen
• 9:22
  an
• 9:23
  example
• 9:23
  of
• 9:23
  incredibly
• 9:24
  strong
• 9:24
  women
• 9:25
  and
• 9:25
  saw
• 9:26
  how
• 9:26
  she
• 9:26
  gave
• 9:27
  up
• 9:27
  her
• 9:27
  career
• 9:28
  essentially
• 9:29
  in
• 9:29
  China.
• 9:30
  And
• 9:30
  she
• 9:31
  was
• 9:31
  doing
• 9:32
  fabulous
• 9:32
  in
• 9:32
  international
• 9:33
  trade
• 9:34
  and
• 9:34
  coming
• 9:34
  to
• 9:34
  the
• 9:35
  US
• 9:35
  she
• 9:35
  had
• 9:35
  to
• 9:35
  start
• 9:36
  all
• 9:36
  over
• 9:36
  again.
• 9:37
  And
• 9:37
  she
• 9:37
  wasn't
• 9:38
  afraid
• 9:38
  to
• 9:38
  pivot
• 9:39
  constantly.
• 9:40
  Later
• 9:40
  on
• 9:40
  became
• 9:41
  a
• 9:41
  beautician
• 9:41
  and
• 9:42
  she
• 9:42
  went
• 9:42
  to
• 9:42
  beauty
• 9:43
  school.
• 9:43
  And
• 9:44
  seeing
• 9:44
  my
• 9:45
  mom
• 9:45
  making
• 9:45
  these
• 9:46
  pivots,
• 9:46
  transitions
• 9:47
  also
• 9:48
  made
• 9:49
  these
• 9:49
  pivots
• 9:50
  less
• 9:50
  daunting
• 9:50
  for
• 9:51
  me
• 9:51
  too,
• 9:51
  in
• 9:51
  my
• 9:52
  own
• 9:52
  personal
• 9:52
  career
• 9:53
  where
• 9:54
  my
• 9:54
  mother
• 9:54
  was
• 9:54
  never
• 9:55
  the
• 9:56
  stereotypical
• 9:57
  immigrant
• 9:57
  or
• 9:58
  the
• 9:58
  tiger
• 9:59
  mom
• 9:59
  that
• 9:59
  people
• 9:59
  think
• 10:00
  of.
• 10:00
  She
• 10:00
  was
• 10:00
  never
• 10:01
  on
• 10:01
  my
• 10:01
  back
• 10:01
  about
• 10:02
  school
• 10:03
  studies
• 10:03
  because
• 10:04
  I
• 10:04
  think
• 10:04
  I'm
• 10:05
  more
• 10:05
  type
• 10:05
  A
• 10:06
  than
• 10:06
  she
• 10:06
  ever
• 10:06
  could
• 10:07
  imagine.
• 10:08
  She
• 10:08
  was
• 10:08
  the
• 10:08
  one
• 10:09
  who
• 10:09
  would
• 10:09
  tell
• 10:09
  me
• 10:09
  to
• 10:10
  chill
• 10:10
  out
• 10:10
  a
• 10:10
  little
• 10:10
  bit,
• 10:11
  don't
• 10:11
  work
• 10:11
  too
• 10:11
  hard,
• 10:12
  go
• 10:12
  to
• 10:13
  sleep
• 10:13
  where
• 10:13
  I
• 10:13
  prioritize
• 10:14
  health.
• 10:15
  So
• 10:16
  she's
• 10:17
  absolutely
• 10:17
  just
• 10:18
  one
• 10:18
  of
• 10:18
  my
• 10:19
  clear
• 10:19
  role
• 10:19
  models
• 10:20
  in
• 10:20
  life
• 10:20
  and
• 10:21
  I
• 10:21
  owe
• 10:21
  a
• 10:22
  lot
• 10:22
  to
• 10:22
  her.
• 10:23
  And
• 10:23
  we
• 10:24
  are
• 10:24
  best
• 10:24
  friends.
• 10:25
  We
• 10:25
  take
• 10:25
  mothered
• 10:26
  daughter
• 10:26
  trips
• 10:26
  every
• 10:27
  year.
• 10:27
  That's
• 10:27
  our
• 10:27
  annual
• 10:28
  thing.
• 10:28
  And
• 10:29
  so
• 10:29
  the
• 10:29
  second
• 10:30
  key
• 10:30
  theme
• 10:31
  is
• 10:31
  I
• 10:32
  have
• 10:32
  seen
• 10:33
  what
• 10:33
  women
• 10:33
  and
• 10:33
  strong
• 10:34
  women
• 10:34
  are
• 10:34
  capable
• 10:35
  of
• 10:35
  doing,
• 10:35
  of
• 10:36
  creating
• 10:36
  life,
• 10:37
  of
• 10:37
  growing
• 10:38
  and
• 10:38
  of
• 10:38
  a
• 10:38
  growing
• 10:39
  community
• 10:39
  too.
• 10:40
  She's
• 10:41
  doing
• 10:41
  the
• 10:41
  same
• 10:41
  in
• 10:41
  China.
• 10:42
  She's
• 10:42
  building
• 10:42
  community.
• 10:43
  She's
• 10:43
  back
• 10:44
  now
• 10:44
  in
• 10:44
  China.
• 10:45
  She's
• 10:45
  organizing
• 10:46
  friends,
• 10:47
  colleagues,
• 10:48
  doing
• 10:48
  different
• 10:48
  farm
• 10:49
  visits.
• 10:49
  And
• 10:50
  it's
• 10:50
  just
• 10:50
  incredible
• 10:51
  to
• 10:51
  see
• 10:51
  what
• 10:51
  she's
• 10:52
  always
• 10:52
  been
• 10:52
  up
• 10:53
  to.
• 10:53
  Right?
• 10:53
  And
• 10:53
  so
• 10:54
  when
• 10:54
  I
• 10:54
  made
• 10:55
  career
• 10:56
  pivots,
• 10:56
  transitions
• 10:57
  in
• 10:57
  life
• 10:58
  after
• 10:58
  college,
• 10:59
  I
• 10:59
  went
• 11:00
  to
• 11:00
  China
• 11:00
  for
• 11:01
  my
• 11:01
  Fulbright
• 11:02
  year
• 11:02
  of
• 11:02
  research.
• 11:03
  Right
• 11:03
  Was
• 11:04
  in
• 11:04
  kind
• 11:04
  of
• 11:04
  post
• 11:04
  earthquake
• 11:05
  rebuilding
• 11:06
  analysis.
• 11:07
  This
• 11:08
  was
• 11:08
  the
• 11:08
  earthquake
• 11:09
  in
• 11:09
  2008,
• 11:10
  after
• 11:10
  the
• 11:11
  Sichuan
• 11:11
  earthquakes.
• 11:12
  I
• 11:12
  really
• 11:12
  wanted
• 11:13
  to
• 11:13
  understand
• 11:13
  the
• 11:14
  urban
• 11:14
  reconstruction
• 11:15
  and
• 11:15
  the
• 11:16
  sustainability
• 11:16
  lens
• 11:17
  and
• 11:18
  that
• 11:18
  rebuilding
• 11:18
  process.
• 11:19
  Most
• 11:20
  adults
• 11:20
  around
• 11:21
  me
• 11:21
  thought
• 11:22
  I
• 11:22
  was
• 11:22
  crazy.
• 11:22
  They
• 11:23
  are
• 11:23
  all
• 11:23
  like,
• 11:23
  you
• 11:23
  got
• 11:24
  a
• 11:24
  great
• 11:24
  education,
• 11:24
  stay
• 11:25
  in
• 11:25
  the
• 11:25
  us
• 11:25
  why
• 11:26
  bother?
• 11:26
  Go
• 11:27
  back
• 11:27
  to
• 11:27
  China.
• 11:28
  And
• 11:28
  my
• 11:29
  mother
• 11:29
  was
• 11:29
  probably
• 11:30
  the
• 11:30
  only
• 11:30
  one
• 11:30
  who
• 11:30
  was
• 11:31
  like,
• 11:31
  no,
• 11:31
  you
• 11:31
  do
• 11:31
  what
• 11:32
  makes
• 11:32
  sense
• 11:32
  for
• 11:32
  you.
• 11:33
  I
• 11:33
  support
• 11:33
  you.
• 11:33
  This
• 11:34
  is
• 11:34
  great.
• 11:34
  You
• 11:34
  sound
• 11:35
  super
• 11:35
  excited.
• 11:36
  And
• 11:36
  later
• 11:36
  on,
• 11:36
  when
• 11:37
  she
• 11:37
  saw
• 11:37
  that
• 11:37
  I
• 11:37
  was
• 11:38
  working
• 11:38
  with
• 11:38
  farmers,
• 11:39
  building
• 11:40
  out
• 11:40
  the
• 11:40
  farmer
• 11:41
  co
• 11:41
  ops,
• 11:41
  she
• 11:42
  got
• 11:42
  involved
• 11:42
  too.
• 11:43
  This
• 11:43
  is
• 11:43
  so
• 11:43
  fun.
• 11:44
  Like,
• 11:44
  let
• 11:44
  me
• 11:44
  join
• 11:44
  you.
• 11:45
  How
• 11:45
  do
• 11:45
  I
• 11:46
  rally
• 11:46
  up
• 11:46
  other
• 11:47
  villagers?
• 11:47
  And
• 11:48
  so
• 11:48
  she
• 11:48
  was
• 11:48
  able
• 11:48
  to
• 11:49
  go
• 11:49
  back
• 11:49
  to
• 11:49
  her
• 11:49
  ancestral
• 11:50
  village
• 11:51
  and
• 11:52
  connect
• 11:52
  some
• 11:52
  of
• 11:52
  the
• 11:53
  farmers
• 11:53
  with
• 11:53
  the
• 11:53
  NGO
• 11:54
  work
• 11:54
  that
• 11:54
  I
• 11:54
  was
• 11:55
  doing.
• 11:56
  So
• 11:56
  it's.
• 11:56
  I
• 11:56
  can't
• 11:57
  ask
• 11:57
  for
• 11:57
  a
• 11:57
  more
• 11:58
  supportive
• 11:59
  ally,
• 11:59
  friend
• 12:00
  in
• 12:00
  my
• 12:00
  own
• 12:00
  career,
• 12:01
  in
• 12:01
  my
• 12:01
  own
• 12:01
  life
• 12:01
  than
• 12:02
  my
• 12:02
  mother.
• 12:02
  Yeah,
• 12:02
  the
• 12:02
  first
• 12:03
  one.
• 12:03
  And
• 12:03
  she's
• 12:04
  always
• 12:04
  been
• 12:04
  a
• 12:04
  rock
• 12:05
  for
• 12:05
  me.
• 12:06
  That's
• 12:06
  amazing.
• 12:07
  So
• 12:07
  I'm
• 12:08
  curious,
• 12:08
  genuinely
• 12:09
  curious,
• 12:09
  what
• 12:10
  was
• 12:10
  the
• 12:10
  reason
• 12:11
  that
• 12:11
  your
• 12:11
  mother
• 12:12
  and
• 12:12
  you
• 12:13
  decided
• 12:13
  to
• 12:13
  move
• 12:14
  to
• 12:14
  Chicago
• 12:15
  from
• 12:15
  China.
• 12:16
  Yeah.
• 12:16
  So
• 12:17
  that
• 12:17
  was
• 12:17
  1998.
• 12:18
  And
• 12:20
  at
• 12:20
  the
• 12:20
  time
• 12:20
  she
• 12:21
  was,
• 12:21
  because
• 12:22
  she
• 12:22
  worked
• 12:22
  in
• 12:23
  foreign
• 12:23
  trade,
• 12:24
  she
• 12:25
  was
• 12:25
  among
• 12:25
  the
• 12:26
  first
• 12:26
  batch
• 12:26
  of
• 12:26
  Chinese
• 12:27
  people
• 12:27
  to
• 12:27
  ever
• 12:28
  leave
• 12:28
  the
• 12:28
  country,
• 12:29
  to
• 12:30
  fly
• 12:30
  for
• 12:30
  business,
• 12:31
  to
• 12:31
  travel
• 12:32
  on
• 12:32
  an
• 12:32
  airplane.
• 12:33
  So
• 12:33
  back
• 12:33
  then,
• 12:34
  in
• 12:34
  the
• 12:35
  late
• 12:36
  80s,
• 12:37
  my
• 12:37
  mother
• 12:38
  was
• 12:38
  among
• 12:38
  the
• 12:39
  first
• 12:39
  to
• 12:39
  go
• 12:39
  to
• 12:39
  Russia,
• 12:40
  to
• 12:40
  Germany,
• 12:41
  to
• 12:41
  Italy,
• 12:42
  to
• 12:42
  Australia,
• 12:43
  because
• 12:44
  she
• 12:44
  was
• 12:44
  doing
• 12:44
  international
• 12:45
  trade.
• 12:45
  And
• 12:45
  it
• 12:45
  was
• 12:46
  leather
• 12:46
  products
• 12:46
  that
• 12:47
  she
• 12:47
  was
• 12:47
  kind
• 12:48
  of
• 12:48
  overseeing,
• 12:49
  leather
• 12:50
  jackets,
• 12:50
  gloves,
• 12:51
  and
• 12:51
  there
• 12:52
  were
• 12:52
  customer
• 12:52
  clients.
• 12:53
  So
• 12:53
  this
• 12:54
  is
• 12:54
  back
• 12:55
  then
• 12:55
  when
• 12:55
  a
• 12:56
  lot
• 12:56
  was
• 12:57
  state
• 12:57
  controlled
• 12:58
  and
• 12:58
  state
• 12:58
  owned,
• 12:59
  she
• 12:59
  was
• 12:59
  able
• 13:00
  to
• 13:00
  go.
• 13:00
  And
• 13:00
  I
• 13:01
  think
• 13:01
  that
• 13:01
  really
• 13:01
  opened
• 13:02
  up
• 13:02
  her
• 13:02
  worldview
• 13:03
  of
• 13:03
  what's
• 13:04
  possible,
• 13:05
  what's
• 13:05
  out
• 13:05
  there.
• 13:06
  And
• 13:07
  because
• 13:07
  of
• 13:07
  that
• 13:08
  mindset,
• 13:08
  she
• 13:08
  was
• 13:08
  like,
• 13:09
  I
• 13:09
  want
• 13:09
  her
• 13:09
  to
• 13:09
  grow
• 13:09
  up
• 13:09
  in
• 13:10
  the
• 13:10
  US
• 13:10
  what
• 13:10
  we
• 13:10
  all
• 13:11
  hear
• 13:11
  as
• 13:11
  the
• 13:11
  happiest
• 13:12
  place
• 13:12
  for
• 13:12
  kids
• 13:13
  in
• 13:13
  the
• 13:13
  world.
• 13:14
  And
• 13:14
  she
• 13:15
  literally
• 13:15
  just
• 13:16
  single
• 13:16
  handedly
• 13:16
  made
• 13:17
  the
• 13:17
  decision,
• 13:18
  let's
• 13:18
  just
• 13:18
  immigrate,
• 13:19
  let's
• 13:19
  go
• 13:19
  to
• 13:20
  the
• 13:20
  US
• 13:21
  and
• 13:22
  at
• 13:22
  the
• 13:22
  time,
• 13:22
  she
• 13:23
  could
• 13:23
  still
• 13:23
  do
• 13:24
  some
• 13:24
  of
• 13:24
  the
• 13:24
  work
• 13:24
  to
• 13:24
  trade
• 13:25
  in
• 13:25
  the
• 13:25
  US
• 13:26
  by
• 13:26
  setting
• 13:26
  up
• 13:26
  an
• 13:26
  office
• 13:27
  here
• 13:27
  in
• 13:27
  America.
• 13:28
  But
• 13:28
  then
• 13:29
  after
• 13:29
  privatization,
• 13:30
  that
• 13:31
  whole
• 13:31
  trend
• 13:31
  kind
• 13:32
  of
• 13:32
  shifted.
• 13:32
  And
• 13:33
  then
• 13:33
  she
• 13:34
  also
• 13:34
  grew
• 13:34
  to
• 13:35
  love
• 13:35
  the
• 13:35
  life
• 13:35
  that
• 13:36
  we've
• 13:36
  built
• 13:36
  in
• 13:37
  Chicago.
• 13:37
  And
• 13:38
  then
• 13:38
  she
• 13:38
  got
• 13:38
  super
• 13:39
  interested
• 13:39
  in
• 13:40
  beauty
• 13:41
  and
• 13:41
  health
• 13:41
  and
• 13:42
  went
• 13:42
  to
• 13:42
  beauty
• 13:42
  school.
• 13:43
  Right.
• 13:44
  I
• 13:45
  love
• 13:45
  this.
• 13:45
  I
• 13:46
  mean,
• 13:46
  what
• 13:46
  a
• 13:47
  trailblazer,
• 13:48
  right?
• 13:49
  I
• 13:49
  think
• 13:49
  it's
• 13:50
  the
• 13:50
  model
• 13:50
  vision
• 13:51
  of
• 13:51
  what
• 13:51
  women
• 13:52
  are.
• 13:52
  Right?
• 13:53
  This
• 13:53
  is
• 13:53
  what
• 13:53
  we
• 13:53
  as
• 13:54
  women
• 13:54
  can
• 13:54
  aspire
• 13:55
  to
• 13:55
  be.
• 13:55
  Not
• 13:55
  tethered
• 13:56
  to
• 13:57
  the
• 13:57
  past
• 13:57
  or
• 13:58
  whatever
• 13:58
  we
• 13:58
  think
• 13:58
  we
• 13:59
  should
• 13:59
  do
• 14:00
  or
• 14:00
  whatever
• 14:00
  is
• 14:00
  safe.
• 14:01
  It's
• 14:02
  like,
• 14:02
  where
• 14:02
  are
• 14:02
  we
• 14:03
  called
• 14:03
  to
• 14:03
  go
• 14:04
  and
• 14:04
  what
• 14:04
  do
• 14:04
  we
• 14:04
  need
• 14:05
  to
• 14:05
  do
• 14:05
  for
• 14:05
  our
• 14:05
  families
• 14:06
  and
• 14:06
  for
• 14:06
  our
• 14:06
  children,
• 14:07
  and
• 14:07
  where
• 14:07
  do
• 14:07
  we
• 14:07
  feel
• 14:08
  we
• 14:08
  can
• 14:08
  be
• 14:09
  of
• 14:09
  highest
• 14:10
  and
• 14:10
  best
• 14:10
  use?
• 14:11
  Oh,
• 14:12
  exactly.
• 14:12
  And
• 14:12
  I
• 14:12
  think
• 14:13
  to
• 14:13
  your
• 14:13
  point
• 14:13
  about
• 14:14
  flexibility
• 14:15
  of
• 14:15
  seeing
• 14:16
  ourselves
• 14:16
  in
• 14:17
  and
• 14:17
  out
• 14:17
  in
• 14:17
  different
• 14:17
  spaces,
• 14:18
  and
• 14:19
  I
• 14:19
  think
• 14:19
  that's
• 14:19
  something
• 14:20
  I
• 14:20
  now
• 14:20
  look
• 14:21
  at
• 14:21
  my
• 14:21
  mom's
• 14:22
  career.
• 14:22
  I
• 14:22
  think
• 14:22
  she's
• 14:22
  figured
• 14:23
  that
• 14:23
  out.
• 14:23
  Even
• 14:24
  when
• 14:24
  she
• 14:24
  first
• 14:24
  joined
• 14:25
  the
• 14:25
  workforce,
• 14:26
  she
• 14:26
  was
• 14:26
  like,
• 14:27
  I
• 14:27
  was
• 14:27
  never
• 14:27
  the
• 14:27
  person
• 14:27
  to
• 14:28
  show
• 14:28
  up
• 14:28
  on
• 14:28
  time
• 14:29
  because
• 14:29
  I
• 14:29
  want
• 14:29
  to
• 14:29
  drop
• 14:30
  you
• 14:30
  off
• 14:30
  of
• 14:30
  school.
• 14:31
  And
• 14:31
  that
• 14:31
  mattered.
• 14:32
  And
• 14:33
  work's
• 14:33
  gonna
• 14:34
  get
• 14:34
  done,
• 14:35
  so
• 14:35
  what
• 14:35
  if
• 14:35
  I
• 14:35
  don't
• 14:35
  clock
• 14:36
  in
• 14:36
  exactly
• 14:36
  at
• 14:37
  XYZ
• 14:37
  time?
• 14:38
  And
• 14:39
  so
• 14:39
  she's
• 14:40
  never
• 14:40
  been
• 14:41
  someone
• 14:41
  who
• 14:41
  just
• 14:42
  followed
• 14:42
  the
• 14:42
  rules
• 14:43
  for
• 14:43
  the
• 14:43
  sake
• 14:43
  of
• 14:43
  the
• 14:44
  rules.
• 14:44
  But
• 14:45
  she
• 14:45
  made
• 14:46
  her
• 14:46
  life
• 14:47
  a
• 14:47
  priority,
• 14:48
  what
• 14:48
  she
• 14:48
  cared
• 14:49
  about
• 14:49
  and
• 14:49
  made
• 14:50
  it
• 14:50
  fit
• 14:50
  into
• 14:50
  that
• 14:51
  picture
• 14:51
  of
• 14:51
  her
• 14:51
  life.
• 14:52
  And
• 14:52
  she
• 14:53
  was
• 14:53
  one
• 14:53
  of
• 14:53
  the
• 14:53
  best
• 14:54
  employees
• 14:55
  of
• 14:56
  that
• 14:56
  company.
• 14:56
  She
• 14:56
  managed
• 14:57
  books
• 14:58
  of
• 14:58
  businesses
• 14:58
  that
• 14:59
  when
• 14:59
  she
• 14:59
  left,
• 14:59
  she
• 14:59
  passed
• 15:00
  on
• 15:00
  to
• 15:00
  her
• 15:00
  colleagues
• 15:01
  and
• 15:01
  her
• 15:01
  friends
• 15:02
  who
• 15:02
  later
• 15:02
  made
• 15:03
  it
• 15:03
  big
• 15:04
  in
• 15:04
  the
• 15:04
  U.S.
• 15:05
  she
• 15:05
  Really,
• 15:05
  I
• 15:06
  asked
• 15:06
  her,
• 15:06
  do
• 15:06
  you
• 15:06
  regret
• 15:07
  giving
• 15:07
  a
• 15:08
  lot
• 15:08
  of
• 15:08
  that
• 15:08
  up
• 15:09
  because
• 15:09
  you
• 15:09
  could
• 15:09
  have
• 15:09
  been
• 15:10
  long
• 15:10
  ago,
• 15:10
  retired
• 15:11
  and
• 15:12
  just
• 15:12
  doing
• 15:12
  whatever
• 15:13
  she's
• 15:13
  like,
• 15:14
  No,
• 15:14
  I
• 15:14
  made
• 15:14
  that
• 15:14
  decision
• 15:15
  because
• 15:16
  this
• 15:16
  is
• 15:16
  a
• 15:16
  life
• 15:16
  I
• 15:17
  want
• 15:17
  to
• 15:17
  build
• 15:17
  with
• 15:17
  you.
• 15:18
  And
• 15:18
  I
• 15:18
  knew
• 15:19
  that
• 15:19
  whatever
• 15:20
  decision
• 15:20
  I
• 15:21
  made,
• 15:21
  especially
• 15:21
  by
• 15:21
  coming
• 15:22
  to
• 15:22
  the
• 15:22
  US
• 15:23
  you
• 15:23
  will
• 15:23
  absolutely
• 15:24
  benefit
• 15:24
  from
• 15:25
  these
• 15:25
  opportunities.
• 15:26
  And
• 15:26
  I,
• 15:26
  I
• 15:27
  have
• 15:27
  so
• 15:27
  much
• 15:27
  gratitude
• 15:28
  for
• 15:28
  that
• 15:28
  choice.
• 15:30
  Oh
• 15:30
  my
• 15:30
  goodness.
• 15:31
  It
• 15:31
  gives
• 15:31
  me
• 15:31
  chills
• 15:32
  to
• 15:32
  think
• 15:32
  about
• 15:33
  the
• 15:33
  choices
• 15:34
  of
• 15:34
  your
• 15:34
  mother
• 15:34
  and
• 15:34
  the
• 15:34
  example
• 15:35
  that
• 15:35
  she
• 15:35
  set
• 15:35
  and
• 15:36
  now
• 15:36
  how
• 15:37
  you
• 15:37
  have
• 15:37
  lived
• 15:38
  your
• 15:38
  life.
• 15:39
  So
• 15:39
  you
• 15:39
  gave
• 15:40
  us
• 15:40
  summers
• 15:41
  with
• 15:41
  your
• 15:41
  grandparents
• 15:43
  catching
• 15:43
  dragonflies.
• 15:45
  Right.
• 15:45
  And
• 15:46
  then
• 15:46
  you
• 15:47
  talked
• 15:47
  about
• 15:47
  coming
• 15:47
  to
• 15:47
  America
• 15:48
  at
• 15:48
  age
• 15:48
  10.
• 15:49
  What's
• 15:49
  one
• 15:49
  more
• 15:50
  moment
• 15:50
  that
• 15:50
  has
• 15:50
  shaped
• 15:51
  your
• 15:52
  life?
• 15:53
  I
• 15:54
  definitely
• 15:54
  think
• 15:55
  the
• 15:56
  most
• 15:57
  recent
• 15:57
  one
• 15:57
  is
• 15:57
  really
• 15:58
  just
• 15:58
  venturing
• 15:58
  out
• 15:58
  and
• 15:59
  starting
• 15:59
  my
• 15:59
  own
• 15:59
  firm.
• 16:00
  This
• 16:00
  is
• 16:00
  absolutely
• 16:01
  me
• 16:02
  betting
• 16:02
  on
• 16:02
  myself,
• 16:03
  where
• 16:03
  I'm
• 16:04
  taking
• 16:05
  years
• 16:06
  of
• 16:07
  my
• 16:07
  work,
• 16:07
  expertise
• 16:08
  in
• 16:09
  law,
• 16:09
  in
• 16:09
  the
• 16:09
  legal
• 16:10
  profession,
• 16:10
  and
• 16:11
  marrying
• 16:11
  that
• 16:11
  with
• 16:12
  my
• 16:12
  own
• 16:12
  passion
• 16:13
  for
• 16:14
  just
• 16:15
  nourishing
• 16:16
  growth,
• 16:16
  mindset.
• 16:17
  And
• 16:17
  how
• 16:18
  do
• 16:18
  I
• 16:18
  nurture
• 16:18
  that
• 16:19
  with
• 16:19
  my
• 16:19
  clients?
• 16:20
  How
• 16:20
  do
• 16:20
  I
• 16:20
  build
• 16:21
  an
• 16:21
  ecosystem
• 16:22
  to
• 16:22
  support
• 16:22
  my
• 16:23
  clients?
• 16:24
  I'm
• 16:24
  not
• 16:24
  just
• 16:24
  their
• 16:25
  attorney.
• 16:25
  I'm
• 16:26
  making
• 16:26
  key
• 16:26
  introductions
• 16:27
  for
• 16:27
  them,
• 16:28
  investors,
• 16:29
  service
• 16:30
  providers,
• 16:31
  or
• 16:31
  building
• 16:32
  this
• 16:32
  community
• 16:32
  with
• 16:32
  them
• 16:33
  too.
• 16:33
  So
• 16:33
  that
• 16:34
  is
• 16:34
  something
• 16:34
  I
• 16:34
  love
• 16:35
  what
• 16:35
  I'm
• 16:35
  doing
• 16:36
  that's
• 16:36
  beyond
• 16:36
  just
• 16:37
  the
• 16:37
  practice
• 16:37
  of
• 16:37
  law.
• 16:38
  And
• 16:38
  this
• 16:38
  is
• 16:39
  absolutely
• 16:39
  something
• 16:40
  that
• 16:40
  I
• 16:40
  think
• 16:41
  for
• 16:41
  me
• 16:41
  right
• 16:41
  now,
• 16:41
  it's.
• 16:42
  This
• 16:42
  is
• 16:42
  the
• 16:43
  chapter
• 16:43
  that
• 16:43
  I
• 16:43
  am
• 16:43
  in
• 16:44
  and
• 16:45
  so
• 16:45
  much
• 16:46
  that
• 16:46
  I've
• 16:46
  done,
• 16:46
  everything
• 16:47
  I've
• 16:47
  done
• 16:47
  till
• 16:48
  now
• 16:49
  somehow
• 16:49
  just
• 16:49
  make
• 16:50
  sense
• 16:50
  for
• 16:51
  me
• 16:51
  where
• 16:51
  I
• 16:52
  am.
• 16:52
  Like
• 16:53
  I
• 16:53
  think
• 16:53
  before
• 16:54
  in
• 16:54
  the
• 16:54
  law
• 16:55
  firm
• 16:55
  environment,
• 16:57
  I
• 16:57
  felt
• 16:57
  most
• 16:58
  times
• 16:58
  it
• 16:59
  was
• 16:59
  a
• 16:59
  very
• 16:59
  one
• 16:59
  dimensional
• 17:00
  experience.
• 17:01
  Just
• 17:01
  me
• 17:02
  as
• 17:02
  the
• 17:03
  lawyer,
• 17:03
  one
• 17:04
  dimensional
• 17:05
  transactional
• 17:06
  attorney.
• 17:07
  And
• 17:07
  I
• 17:07
  can
• 17:07
  be
• 17:07
  very
• 17:08
  good
• 17:08
  at
• 17:08
  it.
• 17:09
  But
• 17:09
  what
• 17:09
  about
• 17:09
  all
• 17:10
  these
• 17:10
  dimensions
• 17:10
  of
• 17:11
  ourselves
• 17:11
  as
• 17:12
  women?
• 17:12
  All
• 17:13
  of
• 17:13
  us
• 17:13
  have
• 17:13
  so
• 17:14
  many
• 17:14
  different
• 17:14
  spheres
• 17:15
  that
• 17:15
  we
• 17:15
  occupy.
• 17:16
  And
• 17:16
  for
• 17:16
  me
• 17:17
  too,
• 17:17
  it
• 17:17
  was
• 17:18
  many
• 17:19
  identities
• 17:20
  that
• 17:20
  I
• 17:20
  had
• 17:20
  to
• 17:20
  erase
• 17:21
  during
• 17:21
  the
• 17:22
  time
• 17:22
  when
• 17:22
  I
• 17:22
  was
• 17:22
  there.
• 17:23
  Right.
• 17:23
  I
• 17:23
  was
• 17:24
  an
• 17:24
  artist
• 17:24
  and
• 17:25
  I
• 17:25
  still
• 17:25
  am.
• 17:25
  I
• 17:26
  love
• 17:26
  to
• 17:26
  paint.
• 17:26
  I
• 17:27
  love
• 17:27
  watercolor.
• 17:28
  I
• 17:28
  painted
• 17:29
  Chinese
• 17:29
  watercolor
• 17:30
  for
• 17:30
  years.
• 17:31
  I'm
• 17:31
  a
• 17:31
  musician,
• 17:32
  I
• 17:32
  love
• 17:32
  playing
• 17:33
  piano.
• 17:34
  I'm
• 17:34
  a
• 17:34
  community
• 17:34
  advocate.
• 17:35
  I
• 17:35
  did
• 17:36
  so
• 17:36
  much
• 17:36
  work
• 17:36
  for
• 17:37
  immigrant
• 17:37
  communities
• 17:38
  back
• 17:38
  in
• 17:38
  Chicago
• 17:39
  and
• 17:39
  in
• 17:40
  ndc.
• 17:41
  And
• 17:42
  somehow
• 17:42
  all
• 17:42
  of
• 17:43
  that
• 17:43
  just
• 17:44
  kind
• 17:44
  of
• 17:44
  disappeared
• 17:45
  when
• 17:45
  you're
• 17:45
  in
• 17:45
  that
• 17:46
  big
• 17:46
  law
• 17:46
  firm
• 17:46
  setting.
• 17:47
  And
• 17:47
  so
• 17:48
  now
• 17:48
  this
• 17:48
  is
• 17:48
  a
• 17:49
  chance
• 17:49
  to
• 17:49
  really
• 17:49
  embrace
• 17:50
  the
• 17:50
  different
• 17:51
  convergence
• 17:51
  points
• 17:51
  and
• 17:52
  tying
• 17:52
  all
• 17:52
  these
• 17:53
  little
• 17:53
  dots
• 17:54
  together.
• 17:54
  Yeah.
• 17:55
  I
• 17:55
  have
• 17:56
  a
• 17:56
  question.
• 17:56
  It's
• 17:57
  a
• 17:57
  curious
• 17:57
  question.
• 17:58
  I
• 17:58
  visited
• 17:58
  my
• 17:59
  university
• 18:00
  of
• 18:00
  Rochester,
• 18:00
  where
• 18:00
  I
• 18:01
  went
• 18:01
  to
• 18:01
  undergrad
• 18:02
  recently.
• 18:02
  And
• 18:03
  I
• 18:03
  was
• 18:03
  just
• 18:03
  last
• 18:03
  week
• 18:04
  and
• 18:04
  I
• 18:04
  met
• 18:04
  with
• 18:05
  all
• 18:05
  these
• 18:05
  students
• 18:05
  and
• 18:06
  was
• 18:06
  reflecting
• 18:06
  upon
• 18:07
  life
• 18:07
  and
• 18:07
  choice
• 18:08
  and
• 18:09
  how
• 18:09
  you
• 18:09
  land
• 18:10
  in
• 18:10
  different
• 18:10
  stages.
• 18:11
  Like
• 18:12
  how
• 18:12
  you
• 18:12
  land
• 18:12
  in
• 18:13
  the
• 18:13
  moments
• 18:13
  where
• 18:13
  you're
• 18:14
  ready
• 18:14
  to
• 18:15
  launch
• 18:17
  Ally.
• 18:17
  Right.
• 18:18
  And
• 18:19
  how
• 18:19
  do
• 18:19
  you
• 18:20
  think
• 18:20
  about
• 18:21
  that
• 18:21
  stage
• 18:21
  when
• 18:22
  you
• 18:22
  were
• 18:23
  in
• 18:23
  corporate?
• 18:24
  Do
• 18:24
  you
• 18:24
  regret
• 18:24
  it?
• 18:26
  Do
• 18:26
  you
• 18:26
  feel
• 18:26
  like,
• 18:26
  no,
• 18:27
  yeah,
• 18:27
  I'll
• 18:28
  completely
• 18:28
  not.
• 18:29
  Do
• 18:29
  I
• 18:29
  have
• 18:30
  anxieties?
• 18:31
  Absolutely,
• 18:32
  yes.
• 18:33
  Yeah,
• 18:35
  absolutely.
• 18:35
  I
• 18:35
  think
• 18:36
  about
• 18:36
  what's
• 18:36
  next,
• 18:36
  what
• 18:37
  I
• 18:37
  should
• 18:37
  be
• 18:37
  doing,
• 18:37
  Am
• 18:38
  I
• 18:38
  doing
• 18:38
  enough?
• 18:39
  I
• 18:39
  think
• 18:40
  there
• 18:40
  is
• 18:40
  part
• 18:41
  of
• 18:41
  me
• 18:41
  that
• 18:41
  is,
• 18:42
  like
• 18:42
  I
• 18:42
  told
• 18:42
  you,
• 18:43
  I
• 18:43
  have
• 18:43
  the
• 18:43
  type
• 18:43
  A
• 18:44
  mentality.
• 18:44
  Am
• 18:44
  I
• 18:44
  doing
• 18:45
  this
• 18:45
  right?
• 18:46
  What
• 18:46
  more
• 18:46
  can
• 18:46
  I
• 18:46
  do?
• 18:47
  How
• 18:47
  do
• 18:47
  I
• 18:47
  constantly
• 18:48
  think
• 18:48
  about
• 18:49
  improving,
• 18:49
  growing.
• 18:50
  Right.
• 18:50
  And
• 18:51
  there's
• 18:51
  always
• 18:51
  a
• 18:52
  part
• 18:52
  of
• 18:52
  me
• 18:52
  that's
• 18:52
  thinking
• 18:53
  about,
• 18:53
  am
• 18:53
  I
• 18:54
  doing
• 18:54
  enough?
• 18:54
  Is
• 18:54
  this
• 18:55
  where
• 18:55
  I'm
• 18:55
  supposed
• 18:56
  to
• 18:56
  be?
• 18:56
  And
• 18:57
  then
• 18:57
  I
• 18:57
  catch
• 18:57
  myself,
• 18:58
  what
• 18:58
  am
• 18:58
  I
• 18:59
  measuring
• 18:59
  against?
• 19:00
  What
• 19:00
  am
• 19:00
  I
• 19:00
  trying
• 19:00
  to
• 19:00
  measure
• 19:01
  against?
• 19:02
  And
• 19:02
  then
• 19:02
  I
• 19:02
  catch
• 19:03
  myself
• 19:03
  saying,
• 19:03
  hold
• 19:03
  on,
• 19:03
  take
• 19:04
  a
• 19:04
  step
• 19:04
  back
• 19:04
  and
• 19:04
  take
• 19:05
  stock
• 19:05
  of
• 19:05
  what
• 19:05
  you're
• 19:05
  building
• 19:06
  right
• 19:06
  now.
• 19:07
  A
• 19:07
  lot
• 19:07
  of
• 19:07
  this
• 19:08
  needs
• 19:08
  time,
• 19:09
  patience
• 19:09
  and
• 19:10
  really
• 19:10
  you're
• 19:11
  just
• 19:11
  sowing
• 19:11
  the
• 19:11
  seeds
• 19:12
  at
• 19:12
  this
• 19:12
  point.
• 19:12
  Yeah.
• 19:13
  So
• 19:13
  it's
• 19:13
  trying
• 19:14
  to
• 19:14
  give
• 19:15
  space,
• 19:15
  air
• 19:16
  and
• 19:16
  nurturing
• 19:17
  for
• 19:17
  the
• 19:18
  space
• 19:18
  to
• 19:18
  grow.
• 19:18
  Right.
• 19:18
  And
• 19:19
  I
• 19:19
  have
• 19:19
  to
• 19:19
  remind
• 19:20
  myself
• 19:20
  it's
• 19:20
  okay
• 19:21
  to
• 19:21
  have
• 19:21
  anxiety
• 19:22
  and.
• 19:22
  But
• 19:23
  you
• 19:23
  know,
• 19:23
  being
• 19:23
  part
• 19:23
  of
• 19:24
  entrepreneur
• 19:24
  is.
• 19:25
  Yeah,
• 19:25
  well.
• 19:25
  And
• 19:26
  you
• 19:26
  know,
• 19:26
  I
• 19:26
  also
• 19:26
  think
• 19:27
  it's
• 19:27
  just
• 19:29
  what
• 19:29
  I
• 19:29
  feel
• 19:29
  like
• 19:30
  is
• 19:30
  you
• 19:30
  come
• 19:31
  with
• 19:31
  this
• 19:31
  rich
• 19:32
  experience
• 19:33
  that
• 19:34
  you
• 19:34
  wouldn't
• 19:34
  have
• 19:34
  gotten.
• 19:35
  You've
• 19:36
  done
• 19:36
  all
• 19:36
  of
• 19:36
  this
• 19:38
  sophisticated
• 19:39
  M
• 19:39
  and
• 19:39
  A
• 19:39
  work,
• 19:40
  you've
• 19:40
  done
• 19:41
  all
• 19:41
  kinds
• 19:41
  of
• 19:42
  very
• 19:43
  heavy
• 19:43
  duty
• 19:44
  corporate
• 19:44
  law.
• 19:45
  That
• 19:46
  is
• 19:47
  the
• 19:47
  benefit
• 19:47
  of
• 19:48
  working
• 19:48
  for
• 19:48
  a
• 19:48
  big
• 19:49
  law
• 19:49
  firm.
• 19:51
  And
• 19:51
  now
• 19:51
  you
• 19:52
  get
• 19:52
  to
• 19:53
  take
• 19:54
  that
• 19:54
  experience
• 19:55
  and
• 19:55
  bring
• 19:55
  it
• 19:55
  into
• 19:56
  a
• 19:56
  new
• 19:56
  form.
• 19:57
  And
• 19:58
  the
• 19:58
  reason
• 19:58
  I'm
• 19:58
  bringing
• 19:59
  it
• 19:59
  up
• 19:59
  is
• 19:59
  just
• 19:59
  how
• 20:00
  sometimes
• 20:01
  I
• 20:01
  think
• 20:01
  those
• 20:01
  early
• 20:02
  stages
• 20:03
  of
• 20:03
  learning
• 20:03
  and
• 20:04
  building,
• 20:05
  we
• 20:05
  like
• 20:05
  to
• 20:05
  say,
• 20:06
  especially
• 20:06
  when
• 20:07
  we're
• 20:07
  out
• 20:07
  of
• 20:07
  it,
• 20:07
  because
• 20:08
  once
• 20:08
  you
• 20:08
  transition,
• 20:09
  you
• 20:09
  feel
• 20:09
  better.
• 20:09
  But
• 20:10
  like
• 20:10
  I
• 20:10
  couldn't
• 20:11
  do
• 20:11
  what
• 20:11
  I
• 20:11
  do
• 20:12
  today.
• 20:12
  I
• 20:12
  couldn't
• 20:13
  be
• 20:13
  a
• 20:13
  CEO
• 20:13
  when
• 20:14
  I
• 20:14
  was
• 20:14
  22.
• 20:16
  Right.
• 20:17
  I
• 20:17
  had
• 20:18
  to
• 20:18
  go
• 20:18
  and
• 20:18
  learn.
• 20:18
  I
• 20:19
  had
• 20:19
  to
• 20:19
  go
• 20:20
  and
• 20:21
  do
• 20:21
  the
• 20:21
  necessary
• 20:22
  pieces
• 20:23
  and
• 20:24
  learn
• 20:24
  the
• 20:24
  skills
• 20:25
  and
• 20:25
  explore
• 20:26
  all
• 20:26
  the
• 20:26
  avenues
• 20:27
  and
• 20:27
  have
• 20:27
  mentors
• 20:28
  and
• 20:28
  be
• 20:28
  told
• 20:28
  what
• 20:29
  to
• 20:29
  do
• 20:30
  before
• 20:30
  I
• 20:30
  had
• 20:30
  had
• 20:31
  the
• 20:31
  creativity
• 20:32
  to
• 20:32
  figure
• 20:32
  out
• 20:32
  how
• 20:32
  to
• 20:33
  do
• 20:33
  things
• 20:33
  on
• 20:33
  my
• 20:33
  own.
• 20:34
  So
• 20:34
  I
• 20:34
  value
• 20:35
  your
• 20:35
  experience
• 20:36
  deeply.
• 20:36
  I
• 20:37
  think
• 20:37
  it
• 20:37
  was
• 20:37
  probably
• 20:38
  very
• 20:38
  hard
• 20:38
  when
• 20:38
  you
• 20:39
  were
• 20:39
  doing
• 20:39
  it
• 20:39
  and
• 20:40
  I'm
• 20:40
  excited
• 20:40
  that
• 20:40
  you've
• 20:41
  decided
• 20:41
  to
• 20:41
  branch
• 20:42
  out
• 20:42
  and
• 20:42
  do
• 20:42
  things
• 20:42
  differently.
• 20:44
  But
• 20:44
  I
• 20:44
  just
• 20:44
  wanted
• 20:45
  to
• 20:45
  hear
• 20:46
  about
• 20:46
  Your
• 20:46
  reflections
• 20:47
  on
• 20:47
  the
• 20:48
  value
• 20:48
  of
• 20:48
  that
• 20:48
  experience?
• 20:50
  No,
• 20:50
  100%.
• 20:51
  Because
• 20:51
  the
• 20:52
  years
• 20:52
  in
• 20:52
  Big
• 20:52
  Law
• 20:53
  on
• 20:53
  Wall
• 20:53
  street,
• 20:54
  they
• 20:54
  were
• 20:54
  incredibly
• 20:56
  formative.
• 20:56
  And
• 20:57
  I
• 20:57
  still
• 20:57
  believe
• 20:57
  law
• 20:58
  is
• 20:58
  fundamentally
• 21:00
  learned
• 21:00
  best
• 21:00
  through
• 21:01
  apprenticeship.
• 21:02
  It's
• 21:02
  apprenticeship
• 21:03
  model.
• 21:03
  And
• 21:04
  I've
• 21:04
  seen
• 21:04
  amazing
• 21:05
  lawyering
• 21:06
  happening.
• 21:07
  And
• 21:07
  to
• 21:07
  this
• 21:07
  day
• 21:08
  I
• 21:08
  do
• 21:09
  acknowledge
• 21:10
  the
• 21:10
  training
• 21:10
  that
• 21:10
  I've
• 21:10
  gotten
• 21:11
  from
• 21:11
  amazing
• 21:12
  lawyers
• 21:12
  that
• 21:13
  I've
• 21:13
  happened
• 21:13
  to
• 21:13
  work
• 21:13
  with.
• 21:14
  And
• 21:15
  actually
• 21:15
  quite
• 21:16
  a
• 21:16
  few
• 21:16
  of
• 21:16
  them
• 21:16
  were
• 21:17
  women,
• 21:17
  but
• 21:18
  they
• 21:18
  also
• 21:19
  left
• 21:19
  Big
• 21:19
  Law
• 21:20
  after
• 21:20
  a
• 21:20
  few
• 21:20
  years.
• 21:21
  Right.
• 21:21
  And
• 21:21
  so
• 21:22
  when,
• 21:23
  at
• 21:23
  the
• 21:23
  time
• 21:23
  when
• 21:24
  I
• 21:24
  was
• 21:24
  about
• 21:25
  to
• 21:25
  leave,
• 21:25
  I
• 21:25
  also
• 21:26
  looked
• 21:26
  around
• 21:26
  and
• 21:27
  I
• 21:27
  said,
• 21:27
  where
• 21:27
  are
• 21:28
  all
• 21:28
  the
• 21:28
  awesome
• 21:29
  women
• 21:29
  that
• 21:30
  once
• 21:31
  mentored
• 21:32
  and
• 21:32
  made
• 21:33
  law?
• 21:33
  Incredible.
• 21:34
  Like
• 21:34
  they
• 21:35
  left.
• 21:35
  The
• 21:36
  lessons
• 21:36
  and
• 21:37
  the
• 21:37
  regard
• 21:38
  that
• 21:38
  they
• 21:38
  taught
• 21:39
  me
• 21:39
  really
• 21:40
  stuck
• 21:40
  with
• 21:41
  me.
• 21:41
  It's
• 21:42
  attention
• 21:42
  to
• 21:42
  detail,
• 21:43
  client
• 21:43
  service,
• 21:44
  the
• 21:45
  drive
• 21:45
  that
• 21:45
  they
• 21:45
  have,
• 21:46
  the
• 21:46
  creativity
• 21:47
  as
• 21:47
  well.
• 21:48
  And
• 21:48
  yeah,
• 21:49
  like
• 21:49
  training
• 21:50
  critical
• 21:51
  to
• 21:51
  have
• 21:51
  the
• 21:51
  confidence
• 21:52
  to
• 21:53
  be
• 21:53
  able
• 21:53
  to
• 21:53
  practice,
• 21:54
  to
• 21:55
  have
• 21:55
  the
• 21:55
  confidence
• 21:55
  to
• 21:56
  know
• 21:56
  that
• 21:56
  you
• 21:56
  are
• 21:57
  a
• 21:57
  great
• 21:58
  attorney
• 21:58
  and
• 21:58
  people
• 21:59
  love
• 21:59
  that
• 22:00
  you
• 22:00
  are
• 22:00
  their
• 22:01
  best
• 22:01
  advocate,
• 22:02
  you
• 22:02
  have
• 22:02
  a
• 22:03
  business
• 22:03
  savviness
• 22:04
  to
• 22:04
  advocate
• 22:05
  for
• 22:05
  them
• 22:05
  and
• 22:06
  then
• 22:06
  everything
• 22:07
  else
• 22:07
  is.
• 22:07
  It's
• 22:08
  all
• 22:08
  your
• 22:08
  life
• 22:08
  experience
• 22:09
  that
• 22:09
  you
• 22:09
  bring
• 22:10
  that
• 22:10
  enhances
• 22:11
  your
• 22:12
  identity
• 22:13
  as
• 22:13
  a
• 22:13
  lawyer.
• 22:14
  Right.
• 22:14
  For
• 22:14
  me
• 22:15
  it's
• 22:15
  all
• 22:15
  the
• 22:16
  work
• 22:16
  that
• 22:16
  I've
• 22:16
  done
• 22:16
  prior
• 22:17
  to
• 22:17
  becoming
• 22:17
  a
• 22:18
  lawyer
• 22:18
  and
• 22:18
  all
• 22:19
  the
• 22:19
  community
• 22:19
  work
• 22:20
  that
• 22:20
  I've
• 22:20
  done
• 22:20
  in
• 22:21
  my
• 22:21
  life
• 22:21
  just
• 22:22
  make
• 22:22
  me
• 22:23
  probably
• 22:24
  someone
• 22:24
  that
• 22:25
  they
• 22:25
  think,
• 22:25
  wow,
• 22:26
  I
• 22:26
  have
• 22:26
  never
• 22:26
  worked
• 22:27
  with
• 22:27
  someone
• 22:27
  like
• 22:27
  that.
• 22:28
  And
• 22:28
  she
• 22:28
  brings
• 22:29
  so
• 22:29
  much
• 22:29
  more
• 22:29
  to
• 22:29
  the
• 22:30
  table
• 22:30
  than
• 22:30
  just
• 22:30
  being
• 22:31
  a
• 22:31
  great
• 22:31
  attorney
• 22:31
  to
• 22:32
  our
• 22:32
  company.
• 22:33
  So
• 22:34
  coming
• 22:34
  to
• 22:34
  that.
• 22:34
  So
• 22:35
  you've
• 22:35
  had
• 22:35
  this
• 22:35
  experience
• 22:36
  now
• 22:36
  then
• 22:37
  in
• 22:37
  the
• 22:37
  traditional
• 22:38
  systems
• 22:38
  of
• 22:39
  law,
• 22:39
  you've
• 22:40
  gone
• 22:40
  through
• 22:40
  the
• 22:40
  traditional
• 22:42
  rungs
• 22:43
  and
• 22:43
  along
• 22:44
  the
• 22:44
  way
• 22:44
  you
• 22:44
  said,
• 22:45
  okay,
• 22:46
  there's
• 22:47
  a
• 22:47
  better
• 22:47
  way
• 22:48
  and
• 22:48
  you
• 22:49
  decided
• 22:49
  to
• 22:49
  create
• 22:50
  one
• 22:50
  ally.
• 22:51
  What
• 22:51
  is
• 22:51
  one
• 22:52
  ally
• 22:52
  and
• 22:52
  how
• 22:52
  is
• 22:53
  it
• 22:53
  different?
• 22:55
  So
• 22:55
  I
• 22:55
  think
• 22:55
  of
• 22:56
  one
• 22:56
  ally
• 22:56
  as
• 22:57
  really
• 22:57
  a
• 22:57
  boutique
• 22:58
  firm.
• 22:58
  And
• 22:59
  by
• 22:59
  that
• 23:00
  I
• 23:00
  mean
• 23:01
  it's
• 23:01
  so
• 23:01
  customized
• 23:02
  where
• 23:03
  we
• 23:03
  very
• 23:04
  much
• 23:04
  take
• 23:05
  you,
• 23:05
  the
• 23:06
  client,
• 23:06
  the
• 23:07
  business
• 23:07
  owner,
• 23:08
  think
• 23:08
  through
• 23:08
  your
• 23:08
  business
• 23:09
  together.
• 23:10
  Especially
• 23:10
  because
• 23:11
  we
• 23:11
  really
• 23:12
  serve
• 23:12
  a
• 23:12
  lot
• 23:12
  of
• 23:13
  mission
• 23:13
  driven
• 23:14
  clients
• 23:15
  and
• 23:15
  we
• 23:16
  understand
• 23:16
  that
• 23:16
  mission
• 23:17
  is
• 23:17
  fundamental
• 23:18
  to
• 23:19
  what
• 23:19
  they're
• 23:19
  creating
• 23:20
  and
• 23:21
  impact,
• 23:21
  social
• 23:22
  impact.
• 23:22
  Right.
• 23:22
  And
• 23:23
  so
• 23:23
  a
• 23:23
  lot
• 23:23
  of
• 23:23
  our
• 23:24
  work
• 23:24
  when
• 23:24
  we're
• 23:25
  working
• 23:25
  with
• 23:25
  them,
• 23:25
  it
• 23:26
  is
• 23:26
  about
• 23:26
  thinking
• 23:27
  through
• 23:27
  that
• 23:27
  angle
• 23:28
  of
• 23:28
  how
• 23:28
  do
• 23:28
  we
• 23:29
  make
• 23:29
  sure
• 23:30
  mission
• 23:30
  impact
• 23:31
  stays
• 23:32
  and
• 23:32
  like
• 23:32
  basically
• 23:33
  intact.
• 23:34
  When
• 23:34
  you're
• 23:34
  thinking
• 23:34
  about
• 23:35
  transactions,
• 23:36
  strategic
• 23:36
  ones,
• 23:37
  when
• 23:37
  we're
• 23:38
  thinking
• 23:38
  or
• 23:38
  negotiating
• 23:39
  governance,
• 23:39
  rights,
• 23:40
  control,
• 23:41
  and
• 23:41
  when
• 23:41
  you
• 23:41
  sell
• 23:42
  your
• 23:42
  business,
• 23:42
  are
• 23:43
  we
• 23:43
  finding
• 23:44
  the
• 23:44
  good
• 23:45
  long
• 23:45
  term
• 23:45
  partners
• 23:46
  that
• 23:46
  you're
• 23:46
  thinking
• 23:46
  of?
• 23:47
  Right.
• 23:47
  And
• 23:47
  so
• 23:47
  a
• 23:48
  lot
• 23:48
  of
• 23:48
  it
• 23:48
  is
• 23:48
  really
• 23:49
  some
• 23:49
  of
• 23:49
  these
• 23:49
  value
• 23:50
  aligning
• 23:51
  Moments
• 23:51
  and
• 23:51
  coaching
• 23:52
  that
• 23:52
  we
• 23:53
  try
• 23:53
  to
• 23:53
  talk
• 23:54
  to
• 23:54
  our
• 23:54
  clients
• 23:54
  about.
• 23:55
  And
• 23:55
  sometimes
• 23:56
  a
• 23:56
  lot
• 23:56
  of
• 23:56
  that
• 23:57
  can
• 23:57
  be
• 23:57
  structured
• 23:58
  in
• 23:58
  legal
• 23:58
  documents
• 23:59
  and
• 23:59
  contracts.
• 24:00
  And
• 24:00
  so
• 24:01
  beyond
• 24:01
  that
• 24:02
  I
• 24:02
  think
• 24:02
  it
• 24:02
  is
• 24:03
  about,
• 24:03
  it's
• 24:03
  more
• 24:03
  of
• 24:03
  like
• 24:04
  a
• 24:04
  holistic
• 24:05
  advisory
• 24:05
  angle
• 24:06
  that
• 24:06
  we
• 24:06
  take
• 24:07
  especially
• 24:08
  for
• 24:08
  first
• 24:08
  time
• 24:09
  founders
• 24:09
  who
• 24:10
  have
• 24:10
  not
• 24:11
  navigated
• 24:12
  a
• 24:12
  sales
• 24:13
  cycle
• 24:13
  before
• 24:13
  or
• 24:15
  encountering
• 24:16
  their
• 24:16
  first
• 24:16
  big
• 24:16
  investment.
• 24:17
  Right.
• 24:17
  They're
• 24:18
  thinking,
• 24:18
  oh
• 24:18
  my
• 24:18
  gosh,
• 24:18
  this
• 24:19
  is
• 24:19
  great,
• 24:19
  okay,
• 24:20
  let's
• 24:20
  paper
• 24:20
  this
• 24:21
  up.
• 24:21
  And
• 24:21
  so
• 24:22
  you're
• 24:22
  there
• 24:22
  saying,
• 24:22
  okay,
• 24:23
  let's
• 24:23
  take
• 24:23
  a
• 24:23
  step
• 24:24
  back
• 24:24
  and
• 24:24
  see
• 24:24
  what
• 24:24
  are
• 24:25
  we
• 24:25
  looking
• 24:25
  at?
• 24:26
  What's
• 24:26
  important
• 24:26
  to
• 24:27
  you
• 24:27
  as
• 24:28
  a
• 24:28
  founder
• 24:28
  before
• 24:28
  you
• 24:29
  take
• 24:29
  this
• 24:29
  money
• 24:30
  and
• 24:30
  what
• 24:30
  are
• 24:30
  you
• 24:30
  thinking?
• 24:31
  How
• 24:31
  can
• 24:31
  this
• 24:32
  help
• 24:32
  you
• 24:32
  and
• 24:32
  how
• 24:32
  do
• 24:33
  you
• 24:33
  build
• 24:33
  that
• 24:34
  into
• 24:34
  the
• 24:34
  terms
• 24:35
  to
• 24:35
  see
• 24:35
  the
• 24:35
  money
• 24:36
  maybe
• 24:37
  are
• 24:37
  used
• 24:37
  in
• 24:37
  a
• 24:37
  way
• 24:38
  that
• 24:38
  you
• 24:38
  wanted
• 24:38
  to
• 24:39
  grow
• 24:39
  this
• 24:39
  company
• 24:39
  in
• 24:40
  a
• 24:40
  direction
• 24:40
  that
• 24:40
  you
• 24:40
  can
• 24:40
  still
• 24:41
  control.
• 24:41
  And
• 24:42
  so
• 24:42
  I
• 24:42
  think
• 24:43
  that
• 24:43
  point
• 24:44
  and
• 24:44
  the
• 24:44
  second
• 24:44
  point
• 24:44
  is
• 24:45
  that
• 24:45
  ecosystem
• 24:46
  that
• 24:46
  I
• 24:46
  want
• 24:46
  to
• 24:46
  kind
• 24:47
  of
• 24:47
  emphasize
• 24:47
  and
• 24:48
  focus
• 24:48
  on
• 24:48
  again,
• 24:49
  because
• 24:50
  we
• 24:50
  do
• 24:51
  a
• 24:51
  lot
• 24:51
  more
• 24:52
  than
• 24:52
  just
• 24:52
  lawyering.
• 24:53
  And
• 24:53
  we
• 24:54
  really
• 24:54
  try
• 24:54
  to
• 24:55
  connect
• 24:56
  our
• 24:56
  clients
• 24:57
  sometimes
• 24:58
  with
• 24:58
  each
• 24:58
  other,
• 24:59
  with
• 24:59
  other
• 25:00
  service
• 25:00
  providers,
• 25:01
  with
• 25:01
  key
• 25:02
  investors,
• 25:02
  with
• 25:03
  impact
• 25:03
  investors,
• 25:04
  with
• 25:04
  some
• 25:04
  funds.
• 25:05
  Right.
• 25:05
  And
• 25:05
  same
• 25:06
  thing
• 25:06
  funds,
• 25:07
  founders,
• 25:07
  investors,
• 25:08
  we
• 25:08
  connect
• 25:08
  them
• 25:08
  with
• 25:08
  some
• 25:09
  of
• 25:09
  our
• 25:09
  other
• 25:09
  clients
• 25:10
  who
• 25:10
  we
• 25:10
  think
• 25:11
  would
• 25:11
  be
• 25:11
  such
• 25:11
  a
• 25:11
  great
• 25:12
  fit
• 25:12
  for
• 25:12
  that.
• 25:13
  And
• 25:13
  it's
• 25:13
  very
• 25:13
  much
• 25:14
  done
• 25:14
  organically
• 25:15
  in
• 25:16
  events,
• 25:17
  sometimes
• 25:17
  through
• 25:18
  workshops
• 25:18
  and
• 25:18
  just
• 25:19
  like
• 25:19
  fun
• 25:19
  introductions
• 25:21
  and
• 25:21
  we
• 25:21
  facilitate
• 25:21
  that.
• 25:22
  Right.
• 25:22
  And
• 25:23
  there
• 25:23
  are
• 25:24
  service
• 25:24
  providers
• 25:25
  in
• 25:25
  our
• 25:25
  network
• 25:25
  that
• 25:26
  we
• 25:26
  know
• 25:26
  are
• 25:27
  extremely
• 25:28
  mission
• 25:28
  driven,
• 25:29
  high
• 25:29
  integrity
• 25:29
  as
• 25:30
  well.
• 25:30
  And
• 25:31
  so
• 25:31
  that's,
• 25:32
  it's
• 25:32
  like
• 25:32
  when
• 25:32
  you
• 25:33
  find
• 25:33
  us,
• 25:34
  we're
• 25:34
  guaranteeing
• 25:35
  you
• 25:35
  almost
• 25:36
  like
• 25:36
  an
• 25:36
  ecosystem
• 25:37
  of
• 25:37
  incredibly
• 25:38
  high
• 25:38
  integrity
• 25:39
  service
• 25:39
  providers
• 25:40
  and
• 25:40
  key
• 25:41
  players
• 25:41
  that
• 25:42
  you
• 25:42
  can
• 25:42
  connect
• 25:42
  with
• 25:43
  and
• 25:43
  hopefully
• 25:44
  that
• 25:44
  are
• 25:45
  there
• 25:45
  to
• 25:45
  help
• 25:45
  you
• 25:46
  grow.
• 25:46
  And
• 25:46
  that's
• 25:46
  what
• 25:47
  we're
• 25:47
  there
• 25:47
  for.
• 25:47
  We're
• 25:48
  more
• 25:48
  than
• 25:48
  just
• 25:48
  your
• 25:48
  legal
• 25:49
  advisor.
• 25:49
  We
• 25:49
  really
• 25:50
  want
• 25:50
  to
• 25:50
  see
• 25:51
  our
• 25:51
  clients
• 25:52
  prosper
• 25:52
  because
• 25:52
  they're
• 25:53
  all
• 25:53
  very
• 25:53
  impact
• 25:54
  driven.
• 25:55
  And
• 25:55
  sometimes
• 25:56
  I
• 25:56
  get
• 25:56
  so
• 25:57
  excited
• 25:58
  when
• 25:59
  we
• 25:59
  talk
• 25:59
  about
• 25:59
  their
• 25:59
  business
• 26:00
  and
• 26:00
  what
• 26:00
  their
• 26:01
  thoughts
• 26:01
  are
• 26:02
  for
• 26:02
  the
• 26:02
  next
• 26:03
  year
• 26:03
  or
• 26:03
  two.
• 26:04
  It's
• 26:04
  like,
• 26:04
  this
• 26:04
  is
• 26:04
  amazing.
• 26:05
  And
• 26:05
  we
• 26:05
  nerd
• 26:06
  out
• 26:06
  on
• 26:06
  different
• 26:06
  things
• 26:06
  together
• 26:07
  too.
• 26:09
  Love
• 26:09
  that.
• 26:10
  So
• 26:10
  just
• 26:11
  in
• 26:11
  my
• 26:11
  own
• 26:11
  experience,
• 26:12
  I,
• 26:14
  as
• 26:14
  a
• 26:14
  founder,
• 26:15
  there's
• 26:15
  the
• 26:15
  type
• 26:15
  of
• 26:15
  founder
• 26:16
  that
• 26:17
  starts
• 26:17
  and
• 26:18
  knows
• 26:18
  from
• 26:18
  the
• 26:18
  beginning
• 26:18
  they're
• 26:19
  going
• 26:19
  to
• 26:19
  go
• 26:19
  and
• 26:20
  try
• 26:21
  to
• 26:21
  raise
• 26:21
  capital.
• 26:21
  And
• 26:22
  then
• 26:22
  there's
• 26:22
  the
• 26:22
  founder
• 26:23
  that
• 26:23
  doesn't
• 26:23
  know
• 26:24
  they're
• 26:24
  going
• 26:24
  to
• 26:24
  raise
• 26:24
  capital
• 26:24
  at
• 26:25
  some
• 26:25
  point.
• 26:25
  And
• 26:26
  it
• 26:26
  might
• 26:26
  not
• 26:26
  be
• 26:26
  through
• 26:26
  venture,
• 26:27
  it
• 26:27
  could
• 26:27
  be
• 26:27
  through
• 26:27
  angel
• 26:28
  investors
• 26:28
  or
• 26:28
  other
• 26:29
  types
• 26:29
  of
• 26:29
  investors,
• 26:30
  or
• 26:30
  it
• 26:30
  could
• 26:30
  just
• 26:31
  be
• 26:31
  they're
• 26:31
  going
• 26:31
  to
• 26:32
  raise
• 26:32
  money
• 26:32
  in
• 26:32
  Some
• 26:33
  way,
• 26:33
  right.
• 26:33
  That
• 26:33
  whether
• 26:34
  it's
• 26:34
  through
• 26:34
  loans
• 26:35
  or
• 26:35
  through
• 26:36
  some
• 26:36
  other
• 26:37
  revenue
• 26:37
  based
• 26:37
  funding
• 26:38
  or
• 26:38
  some
• 26:38
  credit
• 26:39
  funds
• 26:39
  or
• 26:39
  something
• 26:40
  like
• 26:40
  this,
• 26:40
  there's
• 26:40
  just
• 26:41
  all
• 26:41
  these
• 26:41
  things
• 26:41
  that
• 26:42
  could
• 26:42
  happen.
• 26:43
  In
• 26:44
  my
• 26:44
  early
• 26:44
  years
• 26:44
  as
• 26:45
  an
• 26:45
  entrepreneur,
• 26:46
  I
• 26:46
  would
• 26:46
  go
• 26:46
  to
• 26:46
  my
• 26:46
  accountant
• 26:47
  and
• 26:47
  be
• 26:47
  like,
• 26:48
  okay,
• 26:48
  I'm
• 26:48
  going
• 26:48
  to
• 26:49
  set
• 26:49
  up
• 26:49
  an
• 26:49
  entity
• 26:50
  and
• 26:50
  go
• 26:50
  to
• 26:50
  LegalZoom.
• 26:51
  Or
• 26:51
  he
• 26:51
  would
• 26:51
  do
• 26:52
  it
• 26:52
  back
• 26:52
  in
• 26:52
  the
• 26:52
  days
• 26:52
  before
• 26:53
  the
• 26:53
  legal
• 26:53
  zoom.
• 26:54
  But
• 26:54
  it
• 26:55
  took
• 26:55
  me
• 26:55
  a
• 26:55
  couple
• 26:55
  generations
• 26:56
  of
• 26:57
  starting
• 26:57
  companies
• 26:58
  to
• 26:59
  realize
• 26:59
  that
• 26:59
  the
• 27:00
  structure
• 27:00
  matters.
• 27:02
  Can
• 27:02
  you
• 27:02
  say
• 27:02
  something
• 27:03
  about
• 27:03
  that?
• 27:03
  Can
• 27:03
  you
• 27:04
  say
• 27:04
  more
• 27:04
  about
• 27:04
  that?
• 27:05
  Because
• 27:05
  this
• 27:05
  is.
• 27:05
  I've
• 27:06
  learned
• 27:06
  since
• 27:07
  then
• 27:07
  and
• 27:07
  now
• 27:07
  as
• 27:07
  I'm
• 27:08
  at
• 27:08
  a
• 27:08
  stage
• 27:09
  where
• 27:09
  I'm
• 27:09
  looking
• 27:10
  to
• 27:10
  buy
• 27:10
  company,
• 27:11
  I've
• 27:11
  sold
• 27:11
  my
• 27:12
  company,
• 27:12
  I've
• 27:12
  done
• 27:12
  mergers,
• 27:13
  I
• 27:14
  almost
• 27:14
  bought
• 27:14
  a
• 27:14
  company
• 27:15
  in
• 27:15
  the.
• 27:15
  Now
• 27:16
  I
• 27:16
  think
• 27:17
  about
• 27:18
  this
• 27:19
  way
• 27:19
  more
• 27:20
  than
• 27:20
  I
• 27:20
  did.
• 27:21
  And
• 27:21
  I
• 27:21
  wish
• 27:22
  that
• 27:22
  I
• 27:23
  had
• 27:23
  learned
• 27:23
  more
• 27:23
  about
• 27:24
  this
• 27:24
  earlier
• 27:25
  in
• 27:26
  my
• 27:26
  adventure
• 27:27
  as
• 27:27
  an
• 27:27
  entrepreneur.
• 27:28
  Go
• 27:28
  ahead.
• 27:30
  Yeah,
• 27:31
  there's
• 27:32
  so
• 27:32
  many
• 27:32
  considerations
• 27:33
  that
• 27:33
  should
• 27:34
  factor
• 27:34
  into
• 27:34
  your
• 27:34
  mind
• 27:35
  when
• 27:35
  you're
• 27:35
  thinking
• 27:35
  about
• 27:35
  structure
• 27:36
  too.
• 27:36
  Because
• 27:37
  you
• 27:37
  know
• 27:37
  what?
• 27:37
  Sometimes,
• 27:38
  and
• 27:38
  that's
• 27:38
  totally
• 27:38
  fine,
• 27:39
  when
• 27:39
  businesses
• 27:40
  just
• 27:40
  want
• 27:40
  to
• 27:40
  set
• 27:40
  it
• 27:40
  up
• 27:41
  and
• 27:41
  get
• 27:41
  going
• 27:41
  and
• 27:41
  get
• 27:41
  it
• 27:42
  quick,
• 27:42
  right?
• 27:42
  And
• 27:43
  then
• 27:43
  most
• 27:43
  often
• 27:44
  people
• 27:44
  just
• 27:44
  set
• 27:44
  up
• 27:44
  as
• 27:44
  an
• 27:45
  LLC
• 27:45
  and
• 27:45
  start
• 27:46
  operating
• 27:47
  again.
• 27:48
  Totally
• 27:48
  fine.
• 27:48
  Many
• 27:49
  of
• 27:49
  our
• 27:49
  local
• 27:49
  businesses
• 27:50
  are
• 27:50
  set
• 27:50
  up
• 27:50
  that
• 27:51
  way.
• 27:51
  And
• 27:51
  then
• 27:52
  when
• 27:52
  you're
• 27:52
  thinking
• 27:53
  about
• 27:53
  fundraising
• 27:54
  and
• 27:55
  getting
• 27:55
  serious
• 27:56
  capital,
• 27:57
  most
• 27:57
  investors
• 27:58
  do
• 27:58
  prefer
• 27:58
  Delaware
• 27:59
  companies
• 27:59
  and
• 28:00
  Delaware
• 28:00
  corporations.
• 28:01
  And
• 28:01
  then
• 28:01
  at
• 28:02
  that
• 28:02
  point
• 28:02
  you're
• 28:02
  like,
• 28:03
  okay,
• 28:03
  I
• 28:03
  guess
• 28:04
  I
• 28:04
  need
• 28:04
  to
• 28:04
  do
• 28:05
  something
• 28:05
  about
• 28:05
  it,
• 28:06
  I
• 28:06
  need
• 28:06
  to
• 28:06
  convert
• 28:07
  it.
• 28:07
  And
• 28:08
  then
• 28:08
  it
• 28:09
  gets
• 28:09
  a
• 28:09
  little
• 28:09
  tricky,
• 28:10
  but
• 28:10
  it's
• 28:10
  still
• 28:11
  doable,
• 28:11
  right?
• 28:12
  You
• 28:12
  can
• 28:12
  still
• 28:12
  convert
• 28:12
  your
• 28:13
  entity
• 28:13
  to
• 28:14
  the
• 28:14
  corporation.
• 28:15
  But
• 28:15
  I
• 28:15
  think
• 28:16
  it's
• 28:16
  really
• 28:16
  important
• 28:17
  before
• 28:18
  you
• 28:18
  start
• 28:18
  that,
• 28:18
  think
• 28:19
  to
• 28:19
  yourself,
• 28:19
  what
• 28:19
  is
• 28:19
  your
• 28:20
  1,
• 28:20
  2,
• 28:21
  3
• 28:21
  year,
• 28:21
  go
• 28:21
  3
• 28:22
  to
• 28:22
  5
• 28:22
  year
• 28:22
  goal?
• 28:23
  And
• 28:24
  that
• 28:25
  time
• 28:25
  frame
• 28:26
  will
• 28:26
  drive
• 28:26
  a
• 28:26
  lot
• 28:26
  of
• 28:27
  your
• 28:27
  decision
• 28:27
  making
• 28:28
  process
• 28:28
  for
• 28:29
  the
• 28:29
  structure
• 28:29
  of
• 28:29
  your
• 28:30
  business
• 28:30
  as
• 28:30
  well.
• 28:31
  And
• 28:32
  like
• 28:32
  you
• 28:32
  said,
• 28:32
  there
• 28:33
  are
• 28:33
  businesses
• 28:34
  and
• 28:34
  founders
• 28:35
  they
• 28:35
  know
• 28:35
  from
• 28:35
  day
• 28:36
  one.
• 28:36
  I'm
• 28:37
  setting
• 28:37
  this
• 28:37
  up
• 28:37
  so
• 28:37
  I
• 28:38
  can
• 28:38
  raise
• 28:38
  money
• 28:39
  fast
• 28:40
  from
• 28:40
  friends
• 28:41
  and
• 28:41
  family
• 28:41
  in
• 28:41
  the
• 28:42
  first
• 28:42
  three
• 28:43
  months,
• 28:43
  then
• 28:44
  we're
• 28:44
  going
• 28:44
  to
• 28:44
  go
• 28:45
  to
• 28:45
  some
• 28:45
  serious
• 28:45
  institutions
• 28:46
  and
• 28:46
  hit
• 28:47
  them
• 28:47
  up.
• 28:47
  Right?
• 28:48
  And
• 28:48
  so
• 28:48
  if
• 28:48
  that's
• 28:48
  the
• 28:49
  goal,
• 28:49
  then
• 28:49
  going
• 28:50
  for
• 28:50
  a
• 28:51
  Delaware
• 28:51
  C
• 28:51
  corp,
• 28:52
  definitely,
• 28:53
  probably
• 28:53
  the
• 28:53
  most
• 28:54
  time
• 28:55
  saving,
• 28:56
  cost
• 28:56
  effective
• 28:57
  way
• 28:57
  too.
• 28:58
  And
• 28:58
  also
• 28:58
  you're
• 28:58
  thinking
• 28:59
  about
• 28:59
  tax
• 29:00
  issues
• 29:00
  as
• 29:00
  well,
• 29:01
  like
• 29:01
  elections.
• 29:02
  And
• 29:02
  so
• 29:03
  that
• 29:03
  there
• 29:04
  are
• 29:04
  different
• 29:04
  timelines
• 29:05
  that
• 29:05
  you
• 29:05
  should
• 29:05
  pay
• 29:06
  attention
• 29:06
  to
• 29:06
  when
• 29:06
  you
• 29:07
  are
• 29:07
  a
• 29:08
  founder,
• 29:08
  when
• 29:08
  you
• 29:09
  have
• 29:09
  these
• 29:09
  options
• 29:10
  as
• 29:10
  well.
• 29:10
  And
• 29:11
  so
• 29:11
  without
• 29:11
  getting
• 29:12
  into
• 29:12
  too
• 29:12
  many
• 29:13
  details,
• 29:14
  you
• 29:14
  have
• 29:15
  to
• 29:15
  really
• 29:15
  think
• 29:15
  through
• 29:16
  about
• 29:17
  how
• 29:17
  am
• 29:17
  I
• 29:17
  building
• 29:18
  this
• 29:18
  Business,
• 29:19
  how
• 29:19
  am
• 29:19
  I
• 29:20
  funding
• 29:20
  this
• 29:20
  business
• 29:21
  and
• 29:22
  what
• 29:22
  does
• 29:22
  it
• 29:22
  look
• 29:23
  like
• 29:23
  in
• 29:23
  the
• 29:23
  next
• 29:23
  two,
• 29:24
  three
• 29:24
  years
• 29:24
  really?
• 29:25
  Because
• 29:25
  a
• 29:25
  lot
• 29:25
  can
• 29:26
  happen.
• 29:26
  And
• 29:28
  I
• 29:28
  have
• 29:28
  founders
• 29:28
  who
• 29:29
  are
• 29:29
  perfectly
• 29:30
  fine
• 29:30
  being
• 29:31
  LLCs,
• 29:31
  right?
• 29:32
  And
• 29:32
  they're
• 29:32
  great
• 29:32
  local
• 29:33
  businesses
• 29:33
  and
• 29:33
  they
• 29:33
  serve
• 29:34
  that.
• 29:34
  And
• 29:34
  they
• 29:34
  don't
• 29:35
  care
• 29:35
  about
• 29:35
  taking
• 29:36
  outside
• 29:36
  money
• 29:37
  and
• 29:37
  they
• 29:37
  just
• 29:37
  want
• 29:38
  to
• 29:38
  stay
• 29:38
  that
• 29:38
  way.
• 29:39
  And
• 29:39
  they
• 29:39
  are
• 29:40
  growing
• 29:40
  too,
• 29:40
  they
• 29:41
  are
• 29:41
  transacting
• 29:41
  business,
• 29:42
  they're
• 29:42
  doing
• 29:42
  a
• 29:42
  lot
• 29:42
  of
• 29:43
  that.
• 29:43
  And
• 29:44
  so
• 29:44
  it
• 29:44
  really
• 29:45
  depends
• 29:45
  on
• 29:45
  the
• 29:45
  nature
• 29:46
  of
• 29:46
  your
• 29:46
  business.
• 29:47
  How
• 29:47
  do
• 29:47
  you
• 29:47
  think
• 29:47
  about
• 29:48
  growth,
• 29:48
  taking
• 29:48
  outside
• 29:49
  capital.
• 29:50
  And
• 29:51
  when
• 29:51
  that
• 29:51
  happens,
• 29:52
  right,
• 29:52
  Then
• 29:53
  you're
• 29:53
  shifting
• 29:53
  to
• 29:54
  a
• 29:54
  different
• 29:55
  mindset
• 29:55
  of
• 29:55
  how
• 29:55
  do
• 29:56
  I
• 29:56
  think
• 29:56
  about
• 29:56
  rights,
• 29:57
  protection,
• 29:58
  governance,
• 29:59
  control.
• 30:00
  And
• 30:01
  you
• 30:01
  know,
• 30:02
  and
• 30:02
  that
• 30:02
  is
• 30:02
  interesting
• 30:03
  because
• 30:03
  it's
• 30:03
  a
• 30:03
  negotiations
• 30:04
  if
• 30:04
  you
• 30:04
  have
• 30:05
  a
• 30:05
  co
• 30:05
  founder,
• 30:05
  right.
• 30:06
  And
• 30:06
  a
• 30:06
  lot
• 30:07
  of
• 30:07
  times
• 30:07
  you
• 30:07
  don't
• 30:07
  even
• 30:08
  think
• 30:08
  about.
• 30:08
  It's
• 30:09
  almost
• 30:09
  like
• 30:09
  a
• 30:09
  prenup,
• 30:10
  it's
• 30:10
  a
• 30:10
  marriage.
• 30:11
  When
• 30:11
  you're
• 30:11
  creating
• 30:12
  a
• 30:12
  business
• 30:12
  with
• 30:12
  someone,
• 30:12
  it
• 30:13
  is
• 30:13
  a
• 30:13
  marriage.
• 30:14
  It's
• 30:14
  such
• 30:14
  a
• 30:15
  important
• 30:16
  piece
• 30:16
  that
• 30:16
  you're
• 30:17
  coming
• 30:17
  together
• 30:17
  with.
• 30:18
  You're
• 30:18
  combining
• 30:19
  different
• 30:20
  elements
• 30:20
  of
• 30:20
  your
• 30:20
  expertise,
• 30:21
  skill,
• 30:21
  time,
• 30:22
  investment,
• 30:23
  your
• 30:23
  assets.
• 30:24
  So
• 30:24
  having
• 30:25
  really
• 30:26
  clear
• 30:26
  founders
• 30:27
  agreements,
• 30:28
  shareholders
• 30:28
  agreements
• 30:29
  in
• 30:29
  place
• 30:30
  before
• 30:31
  things
• 30:31
  get
• 30:32
  tricky,
• 30:32
  that
• 30:33
  is
• 30:33
  key.
• 30:33
  Again,
• 30:33
  it's
• 30:34
  just
• 30:34
  like
• 30:34
  a
• 30:34
  prenup
• 30:35
  too.
• 30:35
  So
• 30:35
  I
• 30:35
  hope
• 30:36
  founders
• 30:37
  who
• 30:37
  have
• 30:37
  multiple
• 30:38
  founders,
• 30:38
  like
• 30:39
  a
• 30:39
  founding
• 30:39
  team,
• 30:39
  are
• 30:40
  thinking
• 30:40
  critically
• 30:41
  about
• 30:42
  how
• 30:42
  we
• 30:43
  work
• 30:43
  together
• 30:43
  to
• 30:43
  make
• 30:44
  decisions.
• 30:45
  Who
• 30:45
  can
• 30:46
  call
• 30:46
  the
• 30:46
  shot
• 30:47
  of
• 30:47
  anyone
• 30:48
  and
• 30:48
  then
• 30:48
  how
• 30:48
  do
• 30:48
  we
• 30:49
  weigh
• 30:49
  our
• 30:49
  different
• 30:49
  contributions
• 30:50
  if
• 30:51
  some
• 30:51
  of
• 30:51
  us
• 30:51
  are
• 30:52
  bringing
• 30:52
  in
• 30:52
  money
• 30:53
  while
• 30:53
  one
• 30:54
  founder
• 30:54
  is
• 30:54
  doing
• 30:55
  all
• 30:55
  the
• 30:55
  tech
• 30:55
  work.
• 30:56
  Right.
• 30:56
  For
• 30:56
  the
• 30:57
  mind
• 30:57
  of
• 30:57
  this,
• 30:58
  of
• 30:58
  this,
• 30:58
  let's
• 30:59
  say
• 30:59
  like
• 30:59
  technology
• 31:00
  that
• 31:00
  we're
• 31:00
  building,
• 31:00
  how
• 31:01
  do
• 31:01
  we
• 31:01
  evaluate
• 31:01
  that?
• 31:02
  And
• 31:02
  so
• 31:03
  it's
• 31:03
  really
• 31:03
  great
• 31:04
  to
• 31:04
  have
• 31:04
  these
• 31:04
  conversations
• 31:05
  earlier
• 31:06
  and
• 31:06
  then
• 31:06
  having
• 31:07
  some
• 31:07
  of
• 31:07
  these,
• 31:07
  I
• 31:07
  would
• 31:07
  call
• 31:08
  these
• 31:08
  foundational
• 31:08
  documents
• 31:09
  in
• 31:09
  place
• 31:10
  before
• 31:10
  the
• 31:11
  company
• 31:11
  is
• 31:11
  really,
• 31:12
  you're
• 31:12
  running.
• 31:13
  And
• 31:13
  I've
• 31:14
  seen
• 31:15
  companies,
• 31:15
  especially
• 31:17
  some
• 31:17
  of
• 31:17
  the
• 31:17
  family
• 31:17
  owned
• 31:18
  businesses,
• 31:18
  privately
• 31:19
  held
• 31:19
  businesses,
• 31:20
  when
• 31:20
  they're
• 31:20
  thinking
• 31:20
  about
• 31:21
  succession
• 31:21
  planning,
• 31:22
  right.
• 31:22
  I
• 31:22
  will
• 31:23
  say
• 31:23
  many
• 31:23
  don't
• 31:23
  think
• 31:23
  about
• 31:24
  that.
• 31:24
  Many
• 31:24
  do
• 31:25
  not
• 31:25
  think
• 31:25
  about
• 31:25
  their
• 31:25
  founding
• 31:26
  documents,
• 31:26
  governance,
• 31:27
  how
• 31:28
  do
• 31:28
  you
• 31:28
  transfer,
• 31:28
  how
• 31:28
  do
• 31:29
  you
• 31:29
  sell
• 31:29
  your
• 31:30
  stake,
• 31:30
  your
• 31:30
  ownership
• 31:31
  stake,
• 31:32
  not
• 31:32
  much
• 31:33
  of
• 31:33
  that
• 31:33
  were
• 31:34
  in
• 31:34
  their
• 31:34
  founding
• 31:35
  documents.
• 31:35
  And
• 31:36
  so
• 31:36
  a
• 31:36
  lot
• 31:37
  of
• 31:37
  times
• 31:37
  we
• 31:37
  go
• 31:38
  in
• 31:38
  and
• 31:38
  we
• 31:38
  clean
• 31:39
  up,
• 31:39
  we
• 31:39
  make
• 31:39
  sure
• 31:40
  that's
• 31:40
  actually
• 31:41
  documented
• 31:41
  properly.
• 31:42
  But
• 31:42
  at
• 31:42
  that
• 31:42
  point
• 31:43
  you
• 31:43
  would
• 31:44
  have
• 31:44
  to
• 31:44
  get
• 31:44
  consent
• 31:45
  approval
• 31:45
  from
• 31:45
  so
• 31:46
  many
• 31:46
  different
• 31:46
  people.
• 31:47
  And
• 31:47
  so
• 31:47
  again,
• 31:48
  the
• 31:48
  earlier
• 31:48
  the
• 31:48
  better.
• 31:49
  And
• 31:49
  it's
• 31:49
  great
• 31:49
  that
• 31:50
  if
• 31:50
  like
• 31:50
  for
• 31:51
  example,
• 31:51
  Coco,
• 31:51
  you've
• 31:52
  had
• 31:52
  like
• 31:52
  the
• 31:52
  experience
• 31:53
  taught
• 31:53
  you
• 31:54
  all
• 31:54
  these
• 31:54
  things
• 31:55
  right
• 31:55
  before,
• 31:56
  again,
• 31:56
  first
• 31:56
  time
• 31:56
  founder,
• 31:57
  it's
• 31:57
  hard
• 31:57
  to
• 31:58
  be
• 31:58
  in
• 31:59
  a
• 31:59
  place
• 31:59
  where
• 32:00
  because
• 32:00
  you're
• 32:00
  excited
• 32:00
  about
• 32:01
  your
• 32:01
  product,
• 32:01
  you're
• 32:01
  excited
• 32:02
  about
• 32:02
  what
• 32:02
  you're
• 32:02
  building,
• 32:02
  you
• 32:03
  don't
• 32:03
  think
• 32:03
  about
• 32:03
  the
• 32:04
  legal
• 32:04
  things.
• 32:04
  That's
• 32:05
  usually
• 32:05
  back
• 32:05
  burner.
• 32:06
  Total
• 32:06
  back
• 32:06
  burner.
• 32:08
  Exactly.
• 32:08
  And
• 32:09
  that's
• 32:09
  why
• 32:09
  it's
• 32:09
  so
• 32:09
  important
• 32:10
  to
• 32:11
  have
• 32:12
  the
• 32:12
  right
• 32:12
  legal
• 32:13
  representation
• 32:14
  with
• 32:14
  you
• 32:15
  on
• 32:15
  your
• 32:15
  journey.
• 32:16
  And
• 32:16
  that's
• 32:16
  also
• 32:16
  something
• 32:17
  for.
• 32:17
  I
• 32:17
  want,
• 32:17
  I
• 32:17
  want
• 32:18
  to
• 32:18
  talk
• 32:18
  about
• 32:18
  that
• 32:19
  a
• 32:19
  little
• 32:19
  more
• 32:19
  about
• 32:19
  some
• 32:20
  of
• 32:20
  what's
• 32:20
  listed
• 32:20
  as
• 32:21
  differentiators
• 32:22
  on
• 32:22
  your
• 32:22
  website
• 32:22
  in
• 32:23
  a
• 32:23
  second.
• 32:23
  But
• 32:24
  I
• 32:24
  do
• 32:24
  think
• 32:24
  it's
• 32:24
  early
• 32:25
  in
• 32:25
  my
• 32:25
  career
• 32:26
  I
• 32:26
  was.
• 32:27
  As
• 32:27
  an
• 32:27
  entrepreneur.
• 32:28
  You're
• 32:28
  always
• 32:29
  scrappy.
• 32:29
  Right.
• 32:30
  We
• 32:30
  don't
• 32:30
  want
• 32:30
  to
• 32:30
  spend
• 32:31
  money.
• 32:31
  We're
• 32:31
  like
• 32:31
  very
• 32:32
  careful.
• 32:32
  And
• 32:32
  I've
• 32:33
  learned
• 32:33
  that
• 32:34
  the
• 32:34
  place,
• 32:35
  like
• 32:36
  spend
• 32:36
  your
• 32:36
  money
• 32:37
  on
• 32:37
  lawyers
• 32:38
  and
• 32:38
  good
• 32:38
  accountants,
• 32:40
  totally
• 32:40
  worth
• 32:41
  it.
• 32:42
  And
• 32:42
  I
• 32:42
  could
• 32:43
  go
• 32:43
  on
• 32:43
  a
• 32:43
  long
• 32:43
  journey
• 32:44
  about
• 32:44
  having
• 32:44
  a
• 32:44
  good
• 32:44
  relationship
• 32:45
  with
• 32:45
  your
• 32:45
  lawyer.
• 32:46
  And
• 32:46
  I'd
• 32:46
  also
• 32:47
  say
• 32:47
  that
• 32:47
  you
• 32:47
  don't
• 32:47
  have
• 32:47
  to
• 32:48
  do
• 32:48
  everything
• 32:48
  your
• 32:49
  lawyer
• 32:49
  tells
• 32:49
  you
• 32:49
  to
• 32:49
  do.
• 32:50
  I
• 32:50
  always
• 32:50
  say
• 32:50
  that.
• 32:51
  Right.
• 32:51
  It's.
• 32:51
  They're
• 32:52
  there
• 32:52
  to
• 32:52
  help
• 32:52
  you
• 32:53
  manage
• 32:53
  your
• 32:53
  risk
• 32:53
  and
• 32:54
  help
• 32:54
  you
• 32:54
  understand
• 32:54
  the
• 32:55
  options.
• 32:56
  And
• 32:56
  sometimes
• 32:56
  you
• 32:57
  have
• 32:57
  to
• 32:57
  do
• 32:57
  whatever
• 32:58
  it
• 32:58
  is
• 32:58
  that
• 32:58
  you
• 32:58
  feel
• 32:59
  you
• 32:59
  need
• 32:59
  to
• 32:59
  do
• 32:59
  or
• 33:00
  tell
• 33:00
  your
• 33:00
  lawyer
• 33:00
  what
• 33:00
  it
• 33:01
  is
• 33:01
  you
• 33:01
  plan
• 33:02
  to
• 33:02
  do
• 33:03
  and
• 33:03
  help
• 33:03
  them
• 33:04
  help
• 33:04
  you
• 33:04
  with
• 33:04
  what
• 33:05
  your
• 33:05
  plan
• 33:05
  is.
• 33:06
  But
• 33:06
  it
• 33:06
  is
• 33:07
  not
• 33:07
  the
• 33:07
  place
• 33:07
  to
• 33:08
  be
• 33:08
  cheap.
• 33:10
  It
• 33:10
  is
• 33:10
  not
• 33:11
  the
• 33:11
  place
• 33:11
  to
• 33:11
  be
• 33:11
  cheap.
• 33:11
  So
• 33:12
  one
• 33:12
  of
• 33:12
  the
• 33:12
  things
• 33:12
  I
• 33:12
  wanted
• 33:13
  to
• 33:13
  ask
• 33:13
  you
• 33:13
  about,
• 33:13
  it
• 33:13
  says
• 33:14
  on
• 33:14
  your
• 33:14
  website
• 33:14
  you
• 33:14
  have
• 33:15
  a
• 33:15
  cohort
• 33:16
  model,
• 33:16
  value
• 33:17
  based
• 33:17
  billing
• 33:18
  and
• 33:18
  compassion
• 33:19
  centered
• 33:19
  lawyering.
• 33:20
  Can
• 33:21
  you
• 33:21
  tell
• 33:21
  us
• 33:21
  what
• 33:21
  that
• 33:21
  is?
• 33:22
  Yeah.
• 33:23
  And
• 33:23
  then
• 33:23
  cohort
• 33:24
  model
• 33:24
  is
• 33:24
  really
• 33:25
  what
• 33:25
  we
• 33:25
  talked
• 33:25
  about
• 33:26
  before
• 33:26
  in
• 33:26
  the
• 33:27
  ecosystem
• 33:27
  that
• 33:27
  we're
• 33:28
  trying
• 33:28
  to
• 33:28
  build.
• 33:28
  So
• 33:29
  each
• 33:29
  client
• 33:29
  that
• 33:29
  we
• 33:30
  work
• 33:30
  with.
• 33:30
  Right.
• 33:30
  We're
• 33:31
  thinking,
• 33:31
  especially
• 33:32
  since
• 33:32
  a
• 33:33
  lot
• 33:33
  of
• 33:33
  them
• 33:33
  are
• 33:33
  founders,
• 33:34
  we're
• 33:34
  actually
• 33:35
  thinking
• 33:35
  about
• 33:35
  resources
• 33:36
  for
• 33:36
  them
• 33:37
  that
• 33:37
  they
• 33:37
  should
• 33:37
  think
• 33:38
  about
• 33:38
  as
• 33:38
  they
• 33:38
  build,
• 33:39
  like
• 33:39
  simple
• 33:40
  things
• 33:40
  as
• 33:40
  accountants,
• 33:41
  PACs,
• 33:41
  attorneys,
• 33:42
  strategists
• 33:43
  that
• 33:43
  help
• 33:43
  you
• 33:43
  structure
• 33:44
  that.
• 33:44
  We
• 33:45
  have
• 33:45
  very
• 33:45
  great
• 33:46
  referrals.
• 33:46
  And
• 33:47
  then
• 33:47
  these
• 33:48
  are
• 33:48
  the
• 33:48
  resources
• 33:49
  and
• 33:49
  these
• 33:49
  are
• 33:49
  the
• 33:49
  people
• 33:49
  that
• 33:49
  we
• 33:50
  have
• 33:50
  vetted.
• 33:50
  Right.
• 33:51
  And
• 33:51
  we
• 33:51
  hope
• 33:52
  that
• 33:52
  you
• 33:52
  will
• 33:52
  consider
• 33:52
  that,
• 33:53
  like,
• 33:53
  we
• 33:53
  don't
• 33:53
  push
• 33:54
  any
• 33:54
  of
• 33:54
  this
• 33:54
  to
• 33:55
  our
• 33:55
  clients.
• 33:56
  And
• 33:56
  again,
• 33:56
  it's
• 33:57
  also
• 33:58
  thinking
• 33:58
  about
• 33:58
  them
• 33:58
  very
• 33:59
  strategically
• 34:00
  and
• 34:00
  just
• 34:01
  like,
• 34:01
  how
• 34:01
  do
• 34:01
  you.
• 34:03
  Making
• 34:03
  sure
• 34:03
  they're
• 34:03
  at
• 34:04
  the
• 34:04
  right
• 34:04
  place,
• 34:04
  that's
• 34:04
  at
• 34:05
  the
• 34:05
  right
• 34:05
  time,
• 34:05
  they're
• 34:06
  getting
• 34:06
  visibility
• 34:07
  as
• 34:07
  well
• 34:08
  in
• 34:08
  front
• 34:08
  of
• 34:08
  the
• 34:08
  right
• 34:09
  people.
• 34:09
  And
• 34:09
  so
• 34:09
  I
• 34:10
  think
• 34:10
  it's
• 34:10
  a
• 34:10
  more
• 34:10
  nurturing
• 34:11
  model
• 34:12
  of
• 34:12
  practicing
• 34:12
  law,
• 34:13
  of
• 34:13
  really
• 34:14
  thinking
• 34:14
  about
• 34:15
  your
• 34:15
  client
• 34:15
  as,
• 34:15
  how
• 34:16
  do
• 34:16
  I
• 34:16
  help
• 34:16
  them
• 34:16
  succeed?
• 34:17
  Really.
• 34:18
  And
• 34:18
  then
• 34:18
  I
• 34:18
  think
• 34:19
  that's
• 34:20
  probably
• 34:20
  something
• 34:21
  as
• 34:21
  women,
• 34:21
  we
• 34:22
  do,
• 34:22
  it's
• 34:22
  that
• 34:22
  caring
• 34:23
  for
• 34:23
  others,
• 34:23
  that
• 34:24
  regard
• 34:24
  that
• 34:24
  we
• 34:25
  care
• 34:25
  so
• 34:25
  deeply
• 34:26
  that
• 34:26
  we
• 34:26
  want
• 34:27
  you
• 34:27
  to
• 34:27
  succeed.
• 34:27
  And
• 34:27
  what
• 34:28
  else
• 34:28
  can
• 34:28
  we
• 34:28
  bring?
• 34:29
  What
• 34:29
  resource
• 34:30
  can
• 34:30
  I
• 34:30
  leverage
• 34:30
  to
• 34:30
  make
• 34:31
  sure
• 34:31
  you
• 34:31
  succeed?
• 34:32
  And
• 34:32
  so
• 34:32
  that
• 34:32
  is
• 34:33
  what
• 34:33
  I
• 34:33
  really
• 34:33
  essentially
• 34:34
  mean
• 34:34
  by
• 34:34
  the
• 34:34
  cohort
• 34:35
  and
• 34:35
  ecosystem
• 34:36
  that
• 34:36
  we
• 34:36
  build
• 34:36
  around
• 34:36
  our
• 34:37
  client.
• 34:37
  And
• 34:38
  when
• 34:38
  I
• 34:38
  say
• 34:38
  value
• 34:39
  based
• 34:39
  kind
• 34:40
  of
• 34:40
  the
• 34:40
  fee
• 34:41
  system,
• 34:41
  like
• 34:41
  the
• 34:41
  compensation.
• 34:42
  Right.
• 34:43
  Most
• 34:43
  law
• 34:43
  firms
• 34:44
  do
• 34:44
  still
• 34:45
  operate
• 34:45
  by
• 34:46
  billable.
• 34:46
  And
• 34:46
  so
• 34:47
  a
• 34:47
  lot
• 34:47
  of
• 34:47
  our
• 34:48
  work
• 34:49
  is
• 34:49
  through
• 34:49
  a
• 34:49
  combination
• 34:50
  of
• 34:50
  quotates,
• 34:51
  like
• 34:52
  a
• 34:52
  quote,
• 34:52
  estimated
• 34:53
  quote
• 34:53
  of
• 34:53
  this
• 34:53
  is
• 34:54
  what
• 34:54
  we
• 34:54
  think
• 34:54
  the
• 34:54
  range
• 34:55
  will
• 34:55
  be
• 34:55
  based
• 34:56
  on
• 34:56
  the
• 34:56
  scope
• 34:57
  of
• 34:57
  work
• 34:57
  you
• 34:57
  tell
• 34:57
  us.
• 34:58
  And
• 34:59
  it's
• 34:59
  basically
• 35:00
  an
• 35:00
  estimate
• 35:01
  of
• 35:01
  hours
• 35:01
  that
• 35:01
  we
• 35:02
  think
• 35:02
  it
• 35:02
  will
• 35:02
  be.
• 35:03
  But
• 35:03
  you
• 35:03
  will
• 35:03
  have
• 35:03
  an
• 35:04
  estimate
• 35:04
  or
• 35:04
  budget
• 35:05
  about
• 35:05
  what
• 35:05
  this
• 35:05
  will
• 35:06
  look
• 35:06
  like
• 35:06
  for
• 35:06
  you.
• 35:06
  Right.
• 35:07
  So
• 35:07
  we
• 35:07
  try
• 35:07
  to
• 35:07
  be
• 35:08
  very
• 35:08
  much
• 35:09
  transparent
• 35:10
  about
• 35:10
  it
• 35:10
  from
• 35:10
  the
• 35:10
  get
• 35:11
  go.
• 35:11
  And
• 35:11
  to
• 35:12
  this
• 35:12
  day
• 35:12
  we
• 35:12
  have
• 35:13
  always
• 35:13
  stayed
• 35:13
  within
• 35:14
  that
• 35:14
  and
• 35:15
  we've
• 35:15
  always
• 35:15
  come
• 35:15
  under
• 35:16
  as
• 35:16
  well.
• 35:17
  And
• 35:17
  so
• 35:18
  that's
• 35:18
  something
• 35:18
  that
• 35:18
  we
• 35:18
  have,
• 35:19
  taking
• 35:19
  pride
• 35:20
  in,
• 35:20
  giving
• 35:20
  our
• 35:21
  client
• 35:21
  more
• 35:22
  of
• 35:22
  assurance
• 35:23
  and
• 35:24
  predictability
• 35:25
  when
• 35:25
  they
• 35:25
  have
• 35:26
  this
• 35:26
  legal
• 35:27
  work
• 35:28
  that
• 35:28
  they
• 35:28
  need
• 35:29
  to,
• 35:29
  to
• 35:29
  help
• 35:29
  with.
• 35:30
  And
• 35:30
  then
• 35:30
  the
• 35:30
  other
• 35:31
  bucket
• 35:31
  is
• 35:31
  we
• 35:32
  also
• 35:32
  do
• 35:32
  flat
• 35:33
  fee
• 35:33
  pricing
• 35:33
  for
• 35:34
  some
• 35:34
  of
• 35:34
  the
• 35:34
  work
• 35:34
  that
• 35:35
  our
• 35:35
  clients
• 35:35
  have
• 35:35
  asked
• 35:36
  to
• 35:36
  do.
• 35:36
  Sometimes
• 35:37
  it's
• 35:37
  just
• 35:37
  simple
• 35:37
  review
• 35:38
  of
• 35:38
  XYZ
• 35:39
  contracts.
• 35:40
  And
• 35:40
  we
• 35:41
  have
• 35:41
  flat
• 35:41
  fee
• 35:41
  pricing
• 35:42
  for
• 35:42
  trademarks,
• 35:43
  copyrights.
• 35:43
  Right.
• 35:44
  Also
• 35:44
  for
• 35:45
  patent
• 35:45
  work.
• 35:46
  And
• 35:46
  we
• 35:46
  also
• 35:47
  do
• 35:47
  subscription
• 35:48
  model
• 35:48
  for
• 35:49
  companies
• 35:50
  that
• 35:51
  have
• 35:51
  an
• 35:52
  ongoing
• 35:52
  legal
• 35:52
  need,
• 35:53
  but
• 35:53
  they
• 35:53
  don't
• 35:54
  really
• 35:54
  want
• 35:54
  a
• 35:54
  full
• 35:55
  time
• 35:55
  lawyer
• 35:56
  employed
• 35:56
  on
• 35:56
  their
• 35:57
  team.
• 35:57
  They
• 35:57
  just
• 35:58
  want
• 35:58
  outside
• 35:59
  counsel
• 36:00
  that
• 36:00
  they
• 36:00
  use
• 36:00
  maybe
• 36:01
  a
• 36:01
  few
• 36:01
  hours
• 36:02
  a
• 36:02
  month.
• 36:03
  That's
• 36:03
  something
• 36:04
  that
• 36:04
  we
• 36:04
  offer.
• 36:04
  It's
• 36:05
  a
• 36:05
  subscription
• 36:05
  model
• 36:06
  every
• 36:06
  month.
• 36:07
  We
• 36:07
  can
• 36:07
  flex
• 36:07
  up,
• 36:08
  flex
• 36:08
  down,
• 36:08
  depending
• 36:09
  on
• 36:09
  how
• 36:09
  busy
• 36:09
  you
• 36:10
  think
• 36:10
  your
• 36:10
  month
• 36:10
  will
• 36:11
  be
• 36:11
  when
• 36:11
  it
• 36:11
  comes
• 36:11
  to
• 36:11
  legal
• 36:12
  needs.
• 36:13
  And
• 36:13
  so
• 36:13
  there
• 36:13
  are
• 36:13
  different
• 36:14
  ways
• 36:14
  that
• 36:14
  we
• 36:14
  try
• 36:14
  to
• 36:15
  meet
• 36:15
  our
• 36:15
  clients
• 36:15
  where
• 36:16
  they're
• 36:16
  at.
• 36:17
  And
• 36:17
  usually
• 36:17
  it's
• 36:18
  a
• 36:18
  conversation,
• 36:19
  right.
• 36:19
  Starts
• 36:20
  where
• 36:20
  they
• 36:20
  are
• 36:21
  and
• 36:21
  it's
• 36:21
  like,
• 36:21
  tell
• 36:22
  me
• 36:22
  what
• 36:22
  you're
• 36:22
  working
• 36:22
  through
• 36:23
  and
• 36:24
  what
• 36:24
  we
• 36:24
  think
• 36:25
  the
• 36:25
  potential
• 36:26
  legal
• 36:26
  issues
• 36:27
  are
• 36:27
  and
• 36:27
  how
• 36:27
  we
• 36:28
  can
• 36:28
  be
• 36:28
  helpful
• 36:29
  and
• 36:29
  what
• 36:29
  does
• 36:29
  this
• 36:30
  look
• 36:30
  like
• 36:30
  for
• 36:30
  you?
• 36:30
  We
• 36:30
  give
• 36:31
  them
• 36:31
  a
• 36:32
  package
• 36:32
  of
• 36:32
  what
• 36:32
  it
• 36:33
  looks
• 36:33
  like
• 36:33
  to
• 36:33
  work
• 36:33
  with
• 36:33
  us
• 36:34
  and
• 36:35
  different
• 36:35
  options
• 36:36
  too
• 36:36
  that
• 36:36
  we'll
• 36:36
  lay
• 36:37
  out
• 36:37
  all
• 36:37
  for
• 36:37
  clients.
• 36:37
  And
• 36:38
  so
• 36:38
  it
• 36:38
  makes
• 36:38
  the
• 36:39
  decision
• 36:39
  making
• 36:39
  process
• 36:40
  very
• 36:40
  clear
• 36:41
  for
• 36:41
  them
• 36:42
  from
• 36:42
  the
• 36:42
  budget
• 36:42
  perspective.
• 36:43
  Love
• 36:43
  that.
• 36:44
  Again,
• 36:44
  when
• 36:45
  you're
• 36:45
  in
• 36:45
  that
• 36:45
  moment,
• 36:46
  you
• 36:47
  have
• 36:47
  a
• 36:47
  business
• 36:47
  that's
• 36:47
  growing,
• 36:48
  you
• 36:48
  have
• 36:48
  a
• 36:48
  team,
• 36:49
  you've
• 36:49
  got
• 36:49
  legal
• 36:50
  issues
• 36:50
  related
• 36:51
  to
• 36:51
  labor,
• 36:51
  you've
• 36:52
  got
• 36:52
  legal
• 36:52
  interest
• 36:53
  maybe
• 36:53
  due
• 36:54
  to
• 36:54
  your
• 36:54
  product
• 36:54
  or
• 36:55
  regulations,
• 36:56
  whatever's
• 36:56
  happening
• 36:57
  in
• 36:57
  the
• 36:58
  moment
• 36:58
  and
• 36:59
  to
• 36:59
  know
• 37:00
  that
• 37:00
  there's
• 37:00
  already
• 37:02
  a
• 37:02
  relationship
• 37:03
  in
• 37:03
  place,
• 37:04
  you're
• 37:04
  paying
• 37:04
  some
• 37:05
  kind
• 37:05
  of
• 37:05
  a
• 37:05
  standard
• 37:06
  fee
• 37:06
  to
• 37:06
  pick
• 37:06
  up
• 37:07
  the
• 37:07
  phone
• 37:07
  and
• 37:07
  call
• 37:07
  them.
• 37:08
  It
• 37:08
  releases
• 37:09
  that
• 37:10
  like,
• 37:10
  oh,
• 37:10
  maybe
• 37:11
  I
• 37:11
  can
• 37:11
  figure
• 37:11
  this
• 37:11
  out
• 37:11
  on
• 37:12
  my
• 37:12
  own,
• 37:13
  right?
• 37:13
  It's
• 37:14
  like,
• 37:14
  no,
• 37:14
  call
• 37:14
  them.
• 37:15
  You've
• 37:15
  got
• 37:15
  to.
• 37:15
  If
• 37:15
  somebody
• 37:16
  just
• 37:16
  did
• 37:16
  something,
• 37:17
  said
• 37:18
  something
• 37:18
  to
• 37:19
  made
• 37:19
  a
• 37:19
  complaint
• 37:20
  about
• 37:20
  a
• 37:20
  supervisor,
• 37:22
  let's
• 37:22
  just
• 37:22
  call
• 37:22
  and
• 37:23
  see,
• 37:23
  right?
• 37:23
  Like,
• 37:24
  let's
• 37:24
  just
• 37:24
  make
• 37:24
  sure
• 37:25
  somebody
• 37:25
  made
• 37:25
  a
• 37:25
  complaint
• 37:26
  or
• 37:27
  somebody
• 37:27
  wrote
• 37:27
  a
• 37:27
  letter
• 37:28
  to
• 37:28
  you
• 37:28
  and
• 37:28
  is
• 37:28
  complaining
• 37:29
  about
• 37:29
  something
• 37:29
  with
• 37:29
  your
• 37:30
  product.
• 37:30
  Just
• 37:31
  call
• 37:31
  your
• 37:31
  lawyer.
• 37:32
  Right?
• 37:32
  Yeah.
• 37:33
  We
• 37:33
  want
• 37:33
  to
• 37:33
  remove
• 37:33
  that
• 37:34
  hesitation
• 37:34
  from
• 37:34
  clients
• 37:35
  mind
• 37:36
  100%.
• 37:37
  And
• 37:37
  that's
• 37:38
  I
• 37:38
  think
• 37:38
  for
• 37:39
  us
• 37:39
  the
• 37:39
  ethos
• 37:40
  is
• 37:40
  really,
• 37:41
  I'm
• 37:41
  not
• 37:41
  going
• 37:41
  to
• 37:41
  charge
• 37:42
  you
• 37:42
  just
• 37:42
  because
• 37:42
  you
• 37:43
  call
• 37:43
  me
• 37:43
  for
• 37:43
  like,
• 37:44
  hey,
• 37:44
  is
• 37:44
  it
• 37:44
  okay
• 37:44
  if
• 37:44
  I
• 37:45
  do
• 37:45
  XYZ
• 37:45
  very
• 37:46
  short
• 37:46
  phone
• 37:46
  calls
• 37:46
  just
• 37:46
  to
• 37:47
  run
• 37:47
  something
• 37:47
  by
• 37:47
  me?
• 37:48
  Right.
• 37:48
  And
• 37:49
  it's
• 37:49
  like,
• 37:49
  no,
• 37:49
  you
• 37:49
  call
• 37:50
  me
• 37:50
  if
• 37:50
  you
• 37:50
  need.
• 37:52
  Just
• 37:52
  don't
• 37:52
  be
• 37:53
  afraid
• 37:53
  to
• 37:53
  talk
• 37:53
  to
• 37:53
  your
• 37:53
  lawyer.
• 37:54
  Right.
• 37:54
  Really
• 37:55
  rebuild
• 37:55
  our
• 37:55
  clients
• 37:56
  on
• 37:56
  the
• 37:56
  legal
• 37:57
  work
• 37:57
  that
• 37:57
  we're
• 37:58
  spending
• 37:58
  time
• 37:58
  to
• 37:59
  figure
• 37:59
  out.
• 38:00
  And
• 38:00
  so
• 38:01
  that
• 38:01
  way
• 38:01
  they're
• 38:02
  confident
• 38:02
  that
• 38:02
  we're
• 38:03
  building
• 38:03
  the
• 38:03
  relationship
• 38:03
  with
• 38:04
  them
• 38:04
  too.
• 38:04
  Because
• 38:04
  we
• 38:05
  see
• 38:05
  this
• 38:06
  as
• 38:06
  really
• 38:06
  a
• 38:06
  long
• 38:07
  relationship
• 38:08
  with
• 38:08
  our
• 38:08
  clients
• 38:09
  that
• 38:09
  they're
• 38:09
  not
• 38:09
  afraid
• 38:10
  to
• 38:10
  reach
• 38:10
  out
• 38:10
  to
• 38:11
  us.
• 38:11
  If
• 38:11
  little
• 38:12
  questions
• 38:12
  pop
• 38:12
  up,
• 38:13
  that
• 38:13
  removes
• 38:14
  the
• 38:14
  hurdle
• 38:14
  to
• 38:14
  think
• 38:15
  through
• 38:15
  some
• 38:15
  of
• 38:16
  these
• 38:16
  issues
• 38:16
  proactively.
• 38:17
  And
• 38:17
  that
• 38:18
  is
• 38:18
  very
• 38:18
  important.
• 38:19
  So
• 38:19
  important
• 38:20
  when
• 38:20
  we
• 38:20
  can
• 38:20
  plan
• 38:21
  and
• 38:21
  structure
• 38:22
  before
• 38:23
  things
• 38:23
  get
• 38:23
  to
• 38:23
  the
• 38:24
  place
• 38:24
  where
• 38:24
  like,
• 38:24
  oh,
• 38:25
  that's
• 38:25
  when
• 38:25
  we
• 38:25
  should
• 38:25
  call
• 38:26
  the
• 38:26
  lawyer.
• 38:26
  I
• 38:27
  know
• 38:27
  that
• 38:27
  you
• 38:27
  and
• 38:27
  your
• 38:28
  partner,
• 38:28
  you
• 38:29
  do
• 38:29
  incorporation
• 38:29
  services,
• 38:30
  contracts,
• 38:31
  risk
• 38:31
  negotiations.
• 38:33
  What
• 38:33
  are
• 38:33
  some
• 38:34
  of
• 38:34
  the
• 38:34
  moments
• 38:35
  that
• 38:35
  are
• 38:35
  overlooked?
• 38:36
  When
• 38:37
  are
• 38:37
  some
• 38:37
  of
• 38:37
  the
• 38:37
  times
• 38:38
  when
• 38:38
  you
• 38:38
  could
• 38:38
  be
• 38:39
  a
• 38:39
  strategic
• 38:41
  unlock
• 38:43
  or
• 38:43
  a
• 38:43
  company
• 38:44
  that
• 38:45
  helps
• 38:45
  with
• 38:46
  long
• 38:46
  term
• 38:46
  scale
• 38:46
  and
• 38:47
  prosperity.
• 38:48
  Tell
• 38:48
  us
• 38:48
  about
• 38:49
  some
• 38:49
  examples
• 38:49
  of
• 38:50
  that.
• 38:50
  Yeah,
• 38:51
  I
• 38:51
  think
• 38:51
  one
• 38:52
  example
• 38:52
  that
• 38:53
  comes
• 38:54
  to
• 38:54
  mind
• 38:54
  immediately
• 38:55
  was
• 38:55
  when
• 38:55
  I
• 38:56
  helped
• 38:57
  a
• 38:57
  founder
• 38:57
  think
• 38:58
  through
• 38:58
  the
• 38:59
  sale
• 38:59
  of
• 38:59
  her
• 39:00
  stake
• 39:00
  in
• 39:01
  the
• 39:01
  company.
• 39:02
  And
• 39:02
  this
• 39:02
  is
• 39:03
  an
• 39:03
  incredibly
• 39:04
  gifted,
• 39:05
  smart
• 39:06
  founder.
• 39:07
  She's
• 39:07
  a
• 39:07
  professor
• 39:08
  as
• 39:08
  well.
• 39:08
  We
• 39:08
  built
• 39:08
  a
• 39:09
  team,
• 39:09
  a
• 39:09
  company.
• 39:09
  Right.
• 39:10
  And
• 39:11
  the,
• 39:12
  the
• 39:13
  unfortunate
• 39:13
  thing
• 39:14
  was
• 39:14
  the
• 39:14
  initial
• 39:15
  documentation
• 39:15
  of
• 39:16
  the
• 39:16
  funding
• 39:16
  relationship
• 39:17
  of
• 39:17
  the
• 39:17
  company,
• 39:18
  the
• 39:18
  rights
• 39:19
  that
• 39:19
  she
• 39:19
  has
• 39:20
  as
• 39:21
  not
• 39:21
  just
• 39:22
  a
• 39:22
  shareholder
• 39:22
  but
• 39:23
  as
• 39:23
  a
• 39:23
  board
• 39:23
  member.
• 39:24
  And
• 39:24
  there
• 39:24
  were
• 39:25
  later
• 39:25
  on
• 39:26
  issues
• 39:26
  within
• 39:27
  the
• 39:27
  company
• 39:27
  where
• 39:28
  she
• 39:28
  was
• 39:28
  being
• 39:29
  squeezed
• 39:29
  out,
• 39:29
  where
• 39:30
  she
• 39:30
  was
• 39:30
  being
• 39:30
  pushed
• 39:30
  out.
• 39:31
  And
• 39:32
  that's
• 39:32
  when
• 39:33
  she
• 39:33
  turned
• 39:33
  to
• 39:33
  me
• 39:34
  at
• 39:34
  that
• 39:34
  moment.
• 39:35
  Right.
• 39:35
  And
• 39:35
  then
• 39:36
  we
• 39:36
  were
• 39:37
  very
• 39:37
  fortunate
• 39:38
  that
• 39:38
  we
• 39:38
  were
• 39:38
  able
• 39:39
  to
• 39:39
  negotiate
• 39:39
  good
• 39:40
  compensation,
• 39:40
  but
• 39:41
  also
• 39:41
  what
• 39:42
  she
• 39:42
  rightfully
• 39:43
  deserved
• 39:44
  when
• 39:45
  the
• 39:45
  company
• 39:45
  was
• 39:45
  sold.
• 39:46
  And
• 39:46
  so
• 39:46
  she
• 39:47
  absolutely
• 39:47
  saw
• 39:47
  value
• 39:48
  in
• 39:48
  having
• 39:48
  someone
• 39:49
  who's
• 39:49
  strategic
• 39:50
  thinking
• 39:50
  about
• 39:50
  it
• 39:51
  when
• 39:51
  you're
• 39:51
  feeling
• 39:52
  so
• 39:52
  vulnerable,
• 39:53
  when
• 39:53
  you
• 39:53
  feel
• 39:54
  the
• 39:54
  thing
• 39:54
  that
• 39:54
  you
• 39:55
  built,
• 39:55
  your
• 39:56
  company
• 39:56
  that
• 39:56
  you've
• 39:56
  spent
• 39:56
  time
• 39:57
  building,
• 39:57
  you're
• 39:57
  losing
• 39:57
  control
• 39:58
  of
• 39:58
  it
• 39:59
  and
• 39:59
  others
• 39:59
  are
• 39:59
  getting
• 39:59
  the
• 40:00
  benefit
• 40:00
  of
• 40:00
  your
• 40:00
  work.
• 40:00
  But
• 40:01
  then
• 40:01
  I
• 40:01
  also,
• 40:02
  during
• 40:02
  the
• 40:03
  course
• 40:03
  of
• 40:03
  this,
• 40:03
  I
• 40:03
  told
• 40:04
  her
• 40:04
  and
• 40:04
  walked
• 40:04
  her
• 40:05
  through.
• 40:05
  These
• 40:05
  are
• 40:06
  the
• 40:06
  things
• 40:06
  that
• 40:06
  we
• 40:07
  should
• 40:07
  have
• 40:07
  done
• 40:08
  if
• 40:08
  you
• 40:08
  start
• 40:09
  this
• 40:09
  company
• 40:09
  from
• 40:10
  day
• 40:10
  one.
• 40:10
  And
• 40:10
  this
• 40:10
  is
• 40:11
  what
• 40:11
  we
• 40:11
  could
• 40:11
  have
• 40:11
  done
• 40:11
  if
• 40:12
  I
• 40:12
  was
• 40:12
  your
• 40:12
  lawyer
• 40:13
  back
• 40:13
  then.
• 40:13
  We
• 40:14
  needed
• 40:14
  to
• 40:14
  have
• 40:14
  this
• 40:15
  in
• 40:15
  place.
• 40:15
  And
• 40:15
  so
• 40:16
  I
• 40:16
  think
• 40:16
  it's
• 40:17
  also
• 40:17
  a
• 40:17
  learning
• 40:18
  opportunity
• 40:18
  for
• 40:18
  her
• 40:19
  too.
• 40:19
  Like
• 40:19
  if
• 40:19
  she's
• 40:20
  working
• 40:20
  on
• 40:20
  her
• 40:20
  next
• 40:20
  venture
• 40:23
  clients
• 40:24
  and
• 40:24
  what
• 40:24
  we
• 40:24
  can
• 40:24
  do
• 40:25
  better.
• 40:25
  It's
• 40:25
  like
• 40:25
  a
• 40:25
  playbook
• 40:26
  that
• 40:26
  I'm
• 40:26
  building
• 40:26
  with
• 40:27
  my
• 40:27
  client
• 40:27
  at
• 40:27
  the
• 40:28
  same
• 40:28
  time
• 40:28
  they're
• 40:28
  going
• 40:28
  through
• 40:29
  this
• 40:29
  process.
• 40:30
  And
• 40:30
  so
• 40:30
  that
• 40:31
  was
• 40:31
  absolutely
• 40:32
  an
• 40:32
  incident,
• 40:33
  a
• 40:33
  matter
• 40:33
  where
• 40:34
  I
• 40:34
  felt
• 40:35
  that
• 40:35
  I
• 40:35
  made
• 40:35
  a
• 40:35
  huge
• 40:36
  difference
• 40:36
  in
• 40:36
  her
• 40:36
  life
• 40:37
  and
• 40:37
  she
• 40:37
  was
• 40:37
  going
• 40:37
  through
• 40:38
  personal
• 40:39
  family
• 40:39
  issues.
• 40:39
  But
• 40:40
  also,
• 40:40
  like
• 40:40
  I
• 40:40
  was
• 40:40
  telling
• 40:41
  her,
• 40:41
  don't
• 40:41
  worry,
• 40:41
  I
• 40:41
  got
• 40:42
  this.
• 40:43
  You
• 40:44
  just
• 40:44
  focus
• 40:44
  on
• 40:45
  being
• 40:45
  there
• 40:45
  for
• 40:45
  your
• 40:45
  family
• 40:46
  during
• 40:46
  this
• 40:46
  difficult
• 40:47
  time.
• 40:47
  And
• 40:48
  we
• 40:48
  will
• 40:48
  regroup
• 40:49
  after
• 40:49
  you
• 40:49
  come
• 40:49
  back
• 40:49
  and
• 40:50
  you
• 40:50
  will
• 40:50
  have
• 40:50
  your
• 40:50
  stake,
• 40:51
  you
• 40:51
  will
• 40:52
  have
• 40:52
  what
• 40:53
  you
• 40:53
  deserve.
• 40:53
  You'll
• 40:54
  get
• 40:54
  your
• 40:54
  proper
• 40:54
  compensation
• 40:55
  after
• 40:56
  your
• 40:56
  company
• 40:56
  is
• 40:56
  sold.
• 40:57
  Right.
• 40:57
  And
• 40:58
  so
• 40:59
  it's,
• 40:59
  yes,
• 40:59
  it
• 41:00
  was
• 41:00
  like
• 41:00
  a
• 41:00
  learning
• 41:01
  experience
• 41:02
  sometimes,
• 41:02
  probably
• 41:03
  a
• 41:03
  painful
• 41:03
  one,
• 41:04
  to
• 41:04
  see
• 41:04
  what
• 41:05
  some
• 41:05
  of
• 41:05
  her
• 41:05
  co
• 41:05
  founders
• 41:06
  or
• 41:06
  others
• 41:06
  were
• 41:07
  trying
• 41:07
  to
• 41:07
  do
• 41:07
  to
• 41:07
  sabotage
• 41:08
  her
• 41:09
  interests
• 41:10
  through
• 41:10
  sometimes
• 41:11
  backhanded
• 41:12
  ways.
• 41:12
  That's
• 41:13
  just
• 41:13
  a
• 41:13
  reminder
• 41:14
  of
• 41:14
  the
• 41:14
  foundation
• 41:15
  pieces
• 41:16
  of
• 41:16
  Trust
• 41:17
  but
• 41:17
  verify,
• 41:18
  but
• 41:18
  having
• 41:19
  the
• 41:19
  relationship
• 41:20
  papered
• 41:21
  on
• 41:21
  the
• 41:21
  agreement
• 41:21
  on
• 41:21
  how
• 41:22
  you
• 41:22
  protect
• 41:22
  your
• 41:22
  founder
• 41:23
  rights.
• 41:23
  And
• 41:24
  what
• 41:24
  about
• 41:24
  delusion?
• 41:25
  Right.
• 41:25
  What
• 41:25
  about
• 41:25
  your
• 41:26
  preemptive
• 41:26
  rights?
• 41:27
  Those
• 41:27
  need
• 41:28
  to
• 41:28
  be
• 41:28
  spelled
• 41:28
  out
• 41:29
  very
• 41:29
  clearly
• 41:30
  too.
• 41:30
  And
• 41:30
  so
• 41:31
  I
• 41:31
  think
• 41:31
  it's
• 41:32
  through
• 41:32
  moments
• 41:32
  like
• 41:33
  this
• 41:33
  that
• 41:33
  I
• 41:33
  want
• 41:34
  my
• 41:34
  clients
• 41:35
  to
• 41:35
  also
• 41:35
  grow
• 41:35
  and
• 41:36
  to
• 41:36
  become
• 41:37
  just
• 41:37
  like,
• 41:37
  savvy
• 41:38
  the
• 41:38
  next
• 41:38
  time
• 41:38
  around.
• 41:39
  And
• 41:39
  so
• 41:39
  we
• 41:39
  can
• 41:39
  talk
• 41:40
  about
• 41:40
  it
• 41:40
  in
• 41:40
  the
• 41:40
  future
• 41:41
  and
• 41:41
  laugh
• 41:41
  about
• 41:41
  in
• 41:41
  the
• 41:42
  future
• 41:42
  too.
• 41:42
  But
• 41:43
  look
• 41:43
  at
• 41:43
  how
• 41:43
  much
• 41:43
  they've
• 41:44
  grown.
• 41:44
  And
• 41:44
  so,
• 41:44
  yeah,
• 41:44
  that
• 41:44
  was
• 41:45
  definitely
• 41:45
  a
• 41:45
  very
• 41:45
  precious
• 41:46
  moment.
• 41:46
  And
• 41:46
  she
• 41:47
  remarked
• 41:47
  at
• 41:47
  the
• 41:47
  end,
• 41:47
  she's
• 41:48
  like,
• 41:48
  gosh,
• 41:48
  I'm
• 41:48
  so
• 41:48
  happy
• 41:49
  I'm
• 41:49
  working
• 41:49
  with
• 41:49
  a
• 41:49
  smart
• 41:50
  female
• 41:50
  lawyer.
• 41:53
  As
• 41:53
  a
• 41:53
  female
• 41:54
  in
• 41:54
  this
• 41:54
  world
• 41:55
  dominated
• 41:55
  by
• 41:55
  men,
• 41:56
  what
• 41:56
  does
• 41:56
  it
• 41:56
  feel
• 41:56
  like
• 41:57
  to
• 41:57
  have
• 41:58
  people
• 41:58
  try
• 41:58
  to
• 41:58
  throw
• 41:58
  you
• 41:59
  under
• 41:59
  the
• 41:59
  bus
• 41:59
  to
• 42:00
  sabotage
• 42:00
  your
• 42:00
  chances
• 42:01
  of
• 42:02
  success?
• 42:02
  So
• 42:03
  I
• 42:03
  think
• 42:03
  she
• 42:04
  really
• 42:04
  valued
• 42:05
  my
• 42:05
  own
• 42:05
  experiences
• 42:06
  and
• 42:06
  also
• 42:07
  being
• 42:07
  in
• 42:07
  the
• 42:07
  trenches
• 42:08
  with
• 42:08
  her.
• 42:08
  Yeah,
• 42:09
  I
• 42:09
  mean,
• 42:09
  I'll
• 42:09
  tell
• 42:10
  you,
• 42:10
  it's
• 42:10
  like,
• 42:12
  need
• 42:12
  that
• 42:13
  right
• 42:13
  hand.
• 42:14
  And
• 42:14
  I
• 42:14
  mentioned
• 42:15
  this
• 42:15
  to
• 42:15
  the
• 42:15
  listeners
• 42:16
  because
• 42:16
  know
• 42:16
  thyself
• 42:17
  Right.
• 42:17
  Some
• 42:18
  of
• 42:18
  us
• 42:18
  are
• 42:19
  great
• 42:19
  advocates
• 42:20
  for
• 42:20
  others
• 42:21
  and
• 42:21
  then
• 42:22
  sometimes
• 42:22
  we're
• 42:22
  not
• 42:22
  as
• 42:22
  good
• 42:23
  for
• 42:23
  ourselves.
• 42:23
  After
• 42:24
  a
• 42:24
  call,
• 42:24
  I
• 42:24
  want
• 42:24
  to.
• 42:25
  There's
• 42:25
  a
• 42:25
  agreement
• 42:26
  that
• 42:26
  I'm
• 42:26
  looking
• 42:26
  at
• 42:27
  that's
• 42:28
  been
• 42:28
  bothering
• 42:29
  me
• 42:29
  and
• 42:29
  it's
• 42:29
  because
• 42:31
  I'm
• 42:32
  short
• 42:32
  selling
• 42:32
  myself
• 42:33
  and
• 42:34
  I
• 42:35
  feel
• 42:35
  bad
• 42:35
  about
• 42:36
  changing
• 42:36
  the
• 42:36
  deal,
• 42:37
  but
• 42:37
  I
• 42:37
  kind
• 42:38
  of
• 42:38
  feel
• 42:38
  like
• 42:38
  I
• 42:38
  should
• 42:39
  and
• 42:39
  it's
• 42:39
  not
• 42:39
  working
• 42:40
  for
• 42:40
  me.
• 42:40
  And
• 42:41
  if
• 42:41
  somebody
• 42:41
  came
• 42:42
  to
• 42:42
  me
• 42:42
  with
• 42:42
  this
• 42:43
  deal,
• 42:43
  I
• 42:43
  would
• 42:44
  say,
• 42:44
  no,
• 42:44
  no,
• 42:44
  no,
• 42:45
  no.
• 42:46
  But
• 42:46
  here
• 42:46
  it
• 42:46
  is,
• 42:47
  I'm
• 42:47
  looking
• 42:47
  at
• 42:47
  it
• 42:47
  and
• 42:48
  I'm
• 42:48
  like,
• 42:48
  maybe
• 42:48
  I
• 42:48
  should
• 42:49
  just
• 42:49
  sign
• 42:49
  it.
• 42:49
  But
• 42:50
  I
• 42:50
  need
• 42:50
  as
• 42:51
  a
• 42:51
  way
• 42:51
  to
• 42:52
  protect
• 42:53
  myself
• 42:54
  and
• 42:54
  to
• 42:54
  a
• 42:54
  way
• 42:54
  to
• 42:55
  just
• 42:55
  have
• 42:55
  a
• 42:56
  good
• 42:56
  self
• 42:56
  care
• 42:57
  in
• 42:57
  place.
• 42:57
  I
• 42:57
  need
• 42:57
  to
• 42:58
  go
• 42:58
  to
• 42:58
  bed
• 42:58
  at
• 42:58
  night
• 42:58
  early
• 42:59
  or
• 42:59
  I
• 42:59
  don't
• 42:59
  feel
• 42:59
  good
• 43:00
  the
• 43:00
  next
• 43:00
  day.
• 43:00
  I
• 43:01
  need
• 43:01
  to
• 43:01
  have
• 43:01
  a
• 43:01
  lawyer
• 43:02
  who
• 43:02
  can
• 43:02
  help
• 43:03
  me
• 43:03
  with
• 43:03
  these
• 43:04
  kinds
• 43:04
  of
• 43:04
  situations
• 43:06
  so
• 43:06
  I
• 43:07
  don't
• 43:07
  have
• 43:07
  to.
• 43:08
  It
• 43:08
  doesn't
• 43:08
  have
• 43:08
  to
• 43:08
  be
• 43:09
  all
• 43:09
  on
• 43:09
  my
• 43:09
  shoulders.
• 43:10
  Right.
• 43:11
  I
• 43:11
  think
• 43:11
  that's
• 43:11
  the
• 43:11
  point.
• 43:12
  Like
• 43:12
  we
• 43:12
  take
• 43:12
  care
• 43:13
  of
• 43:13
  that
• 43:13
  so
• 43:14
  you
• 43:14
  can
• 43:14
  run
• 43:14
  the
• 43:14
  business,
• 43:15
  do
• 43:15
  the
• 43:15
  thing
• 43:15
  that,
• 43:15
  you
• 43:17
  know,
• 43:17
  we're
• 43:17
  doing
• 43:17
  what
• 43:18
  we
• 43:18
  love,
• 43:18
  so
• 43:18
  we
• 43:19
  hope
• 43:19
  you're
• 43:19
  doing
• 43:19
  what
• 43:19
  you
• 43:19
  love.
• 43:20
  I
• 43:20
  just
• 43:20
  love
• 43:20
  it.
• 43:21
  And
• 43:21
  I
• 43:22
  do
• 43:22
  think
• 43:22
  that
• 43:23
  what
• 43:23
  a
• 43:23
  wonderful
• 43:25
  person
• 43:26
  you
• 43:26
  are
• 43:26
  for
• 43:27
  so
• 43:27
  many
• 43:27
  founders,
• 43:28
  men
• 43:28
  and
• 43:29
  women
• 43:29
  alike,
• 43:30
  but
• 43:30
  in
• 43:30
  particular
• 43:31
  for
• 43:31
  women,
• 43:32
  so
• 43:32
  that
• 43:32
  we
• 43:32
  can
• 43:33
  really
• 43:33
  feel
• 43:33
  understood
• 43:33
  and
• 43:34
  supported
• 43:34
  and
• 43:34
  know
• 43:35
  that
• 43:35
  we
• 43:35
  have
• 43:35
  somebody
• 43:35
  at
• 43:36
  our
• 43:36
  back.
• 43:36
  And
• 43:37
  so
• 43:37
  super
• 43:38
  smart
• 43:38
  too.
• 43:38
  Like
• 43:39
  you've
• 43:39
  done
• 43:39
  all
• 43:39
  these
• 43:39
  very
• 43:40
  complex
• 43:40
  things.
• 43:40
  It's
• 43:41
  not
• 43:41
  like
• 43:41
  all
• 43:41
  you've
• 43:42
  done
• 43:42
  is
• 43:42
  set
• 43:43
  up
• 43:43
  business
• 43:43
  entities.
• 43:44
  You've
• 43:45
  done
• 43:45
  mergers,
• 43:46
  acquisitions,
• 43:47
  all
• 43:47
  kinds
• 43:47
  of
• 43:48
  complex
• 43:48
  pieces.
• 43:49
  So
• 43:49
  like
• 43:50
  we're
• 43:50
  not
• 43:50
  going
• 43:50
  to
• 43:50
  come
• 43:51
  along
• 43:51
  and
• 43:51
  bring
• 43:51
  ideas
• 43:52
  and
• 43:52
  things
• 43:52
  to
• 43:52
  you
• 43:53
  that
• 43:53
  you
• 43:53
  haven't
• 43:53
  dealt
• 43:53
  with.
• 43:54
  Trademark
• 43:54
  issues,
• 43:54
  patent
• 43:55
  issues.
• 43:55
  I
• 43:55
  just
• 43:55
  am
• 43:56
  very
• 43:56
  excited
• 43:56
  to
• 43:56
  have
• 43:57
  you
• 43:57
  here
• 43:57
  and
• 43:57
  get
• 43:57
  to
• 43:58
  meet
• 43:58
  our
• 43:58
  community.
• 43:59
  All
• 43:59
  right,
• 44:00
  so
• 44:00
  we're
• 44:00
  going
• 44:00
  to
• 44:00
  transition
• 44:00
  now
• 44:01
  to
• 44:01
  a
• 44:01
  fast
• 44:01
  fire
• 44:01
  round.
• 44:02
  Okay.
• 44:02
  Yeah.
• 44:03
  So
• 44:03
  I
• 44:03
  don't
• 44:03
  think
• 44:03
  I
• 44:03
  told
• 44:04
  you
• 44:04
  about
• 44:04
  this.
• 44:04
  We
• 44:05
  do
• 44:06
  five
• 44:06
  questions
• 44:07
  that
• 44:07
  we
• 44:07
  invite
• 44:08
  you
• 44:08
  to
• 44:08
  answer
• 44:08
  in
• 44:09
  five
• 44:09
  words
• 44:09
  or
• 44:09
  less.
• 44:10
  It's
• 44:10
  quick,
• 44:10
  it's
• 44:11
  simple
• 44:11
  and
• 44:12
  just
• 44:12
  answer
• 44:12
  from
• 44:12
  your
• 44:13
  heart,
• 44:13
  from
• 44:13
  your
• 44:13
  soul,
• 44:13
  whatever
• 44:14
  comes
• 44:14
  to
• 44:14
  mind.
• 44:15
  Great.
• 44:17
  Biggest
• 44:17
  red
• 44:18
  flag
• 44:18
  you
• 44:19
  see
• 44:19
  in
• 44:19
  early
• 44:20
  stage
• 44:20
  companies.
• 44:26
  No
• 44:26
  foundation
• 44:27
  documents.
• 44:27
  Again,
• 44:28
  I
• 44:28
  think
• 44:29
  we've
• 44:29
  emphasized
• 44:30
  this
• 44:30
  enough
• 44:30
  already.
• 44:31
  Governance
• 44:32
  documents
• 44:33
  knocked
• 44:33
  out,
• 44:33
  just
• 44:34
  boilerplate
• 44:34
  templates.
• 44:36
  Yeah,
• 44:36
  that's
• 44:36
  a
• 44:36
  red
• 44:36
  flag
• 44:37
  for
• 44:37
  me.
• 44:37
  Yeah,
• 44:37
  red
• 44:38
  flag.
• 44:39
  Big,
• 44:39
  biggest
• 44:40
  green
• 44:40
  flag
• 44:41
  for
• 44:41
  an
• 44:41
  early
• 44:42
  stage
• 44:42
  company.
• 44:43
  They
• 44:44
  have
• 44:44
  a
• 44:44
  very
• 44:45
  robust
• 44:45
  advisory
• 44:46
  board
• 44:46
  lined
• 44:46
  up.
• 44:47
  They
• 44:47
  have
• 44:47
  great
• 44:48
  lawyer,
• 44:48
  accountant,
• 44:49
  tax.
• 44:50
  It's
• 44:51
  like
• 44:51
  their
• 44:51
  own
• 44:51
  board.
• 44:52
  Like
• 44:52
  we
• 44:53
  each
• 44:53
  have
• 44:53
  our
• 44:53
  own
• 44:53
  personal
• 44:54
  boards
• 44:54
  too.
• 44:54
  Right.
• 44:55
  And
• 44:55
  I
• 44:55
  think
• 44:56
  founders
• 44:56
  who
• 44:56
  think
• 44:56
  about
• 44:57
  the
• 44:58
  resources
• 44:58
  when
• 44:58
  they
• 44:59
  start
• 44:59
  and
• 44:59
  they
• 44:59
  are,
• 45:00
  you
• 45:00
  know,
• 45:00
  like
• 45:00
  starting
• 45:00
  their
• 45:01
  company
• 45:01
  with
• 45:02
  this
• 45:02
  is
• 45:03
  like
• 45:03
  music
• 45:03
  to
• 45:03
  my
• 45:03
  ears.
• 45:04
  I'm
• 45:04
  like,
• 45:04
  oh
• 45:04
  yes.
• 45:05
  You
• 45:05
  have
• 45:05
  these
• 45:05
  people
• 45:05
  who
• 45:05
  are
• 45:06
  invested
• 45:06
  in
• 45:06
  your
• 45:06
  success.
• 45:07
  It's
• 45:08
  all
• 45:08
  lined
• 45:08
  up.
• 45:08
  Yeah.
• 45:09
  Green
• 45:10
  flag.
• 45:10
  One
• 45:11
  legal
• 45:11
  mistake
• 45:12
  that
• 45:13
  can
• 45:13
  quietly
• 45:13
  kill
• 45:14
  a
• 45:14
  company.
• 45:22
  I
• 45:22
  think
• 45:22
  succession
• 45:23
  planning,
• 45:23
  just
• 45:23
  thinking
• 45:24
  about
• 45:24
  transfer
• 45:25
  rights
• 45:25
  from
• 45:25
  the
• 45:26
  very
• 45:26
  beginning.
• 45:27
  Think
• 45:28
  about
• 45:29
  what
• 45:29
  happens
• 45:30
  when
• 45:30
  you
• 45:30
  will
• 45:31
  sell
• 45:31
  the
• 45:31
  company.
• 45:32
  Think
• 45:32
  about
• 45:32
  that
• 45:33
  exit
• 45:33
  even
• 45:34
  when
• 45:34
  you
• 45:34
  start.
• 45:34
  I
• 45:35
  think
• 45:35
  this
• 45:36
  is
• 45:36
  how
• 45:36
  you
• 45:36
  ensure
• 45:37
  that
• 45:37
  you're
• 45:37
  sustaining
• 45:38
  and
• 45:38
  you're
• 45:38
  building.
• 45:40
  Beautiful.
• 45:41
  What
• 45:41
  do
• 45:41
  you
• 45:42
  protect
• 45:43
  Fiercely.
• 45:44
  No
• 45:44
  matter
• 45:44
  what
• 45:45
  the
• 45:45
  deal
• 45:45
  size.
• 45:47
  I
• 45:48
  think
• 45:48
  this
• 45:48
  is
• 45:48
  definitely
• 45:48
  my
• 45:49
  client's
• 45:51
  mission.
• 45:51
  Like
• 45:51
  it's
• 45:52
  a
• 45:52
  personal
• 45:52
  mission
• 45:53
  for
• 45:54
  wanting
• 45:54
  to
• 45:54
  start
• 45:55
  the
• 45:55
  business.
• 45:56
  It's
• 45:56
  like
• 45:56
  are
• 45:56
  we
• 45:57
  serving
• 45:57
  that
• 45:57
  goal?
• 45:58
  Is
• 45:59
  selling
• 45:59
  the
• 45:59
  company,
• 46:00
  is
• 46:00
  buying
• 46:01
  other
• 46:01
  assets,
• 46:01
  serving
• 46:02
  that
• 46:02
  goal,
• 46:02
  growing
• 46:03
  that
• 46:03
  goal.
• 46:03
  And
• 46:04
  that
• 46:04
  is
• 46:04
  something
• 46:04
  that
• 46:04
  I
• 46:05
  help
• 46:05
  very
• 46:06
  much
• 46:06
  kind
• 46:06
  of
• 46:06
  focus,
• 46:07
  raise
• 46:07
  our
• 46:07
  end
• 46:07
  on
• 46:08
  and
• 46:08
  just
• 46:08
  hone
• 46:08
  in
• 46:08
  on
• 46:09
  making
• 46:09
  sure
• 46:09
  that
• 46:09
  we
• 46:09
  don't
• 46:09
  lose
• 46:10
  sight
• 46:10
  of
• 46:10
  that.
• 46:10
  Because
• 46:11
  fundamentally
• 46:12
  like
• 46:12
  again,
• 46:12
  I'm
• 46:13
  very
• 46:13
  proud
• 46:13
  of
• 46:13
  my
• 46:14
  clients
• 46:14
  missions
• 46:15
  and
• 46:15
  the
• 46:16
  impact
• 46:16
  they're
• 46:16
  building
• 46:16
  and
• 46:17
  how
• 46:17
  do
• 46:18
  we
• 46:18
  amplify
• 46:18
  that.
• 46:18
  And
• 46:19
  that's
• 46:19
  what
• 46:19
  I'm
• 46:19
  always
• 46:19
  thinking
• 46:20
  about
• 46:20
  along
• 46:20
  them.
• 46:22
  I
• 46:22
  love
• 46:22
  it.
• 46:23
  So
• 46:23
  when
• 46:24
  one
• 46:25
  ally
• 46:25
  becomes
• 46:26
  wildly
• 46:26
  successful,
• 46:28
  what
• 46:28
  changes
• 46:30
  in
• 46:30
  our
• 46:30
  world?
• 46:33
  I
• 46:34
  think
• 46:34
  when
• 46:34
  that
• 46:35
  happens.
• 46:35
  Right.
• 46:36
  We're
• 46:36
  building
• 46:37
  toward
• 46:37
  that.
• 46:37
  I
• 46:38
  want
• 46:38
  founders
• 46:39
  and
• 46:40
  individuals
• 46:41
  who
• 46:41
  are
• 46:41
  trying
• 46:41
  to
• 46:42
  make
• 46:42
  an
• 46:42
  impact
• 46:43
  building
• 46:44
  organizations
• 46:45
  and
• 46:45
  business
• 46:46
  be
• 46:47
  legally
• 46:47
  savvy
• 46:48
  and
• 46:48
  know
• 46:48
  that
• 46:48
  there's
• 46:49
  a
• 46:49
  firm
• 46:49
  or
• 46:49
  a
• 46:50
  group
• 46:50
  of
• 46:50
  lawyers
• 46:51
  there
• 46:51
  who
• 46:52
  serve
• 46:52
  this
• 46:53
  crowd.
• 46:53
  Like
• 46:53
  we're
• 46:54
  not
• 46:54
  just
• 46:54
  big
• 46:55
  law
• 46:55
  attorneys
• 46:56
  or
• 46:56
  former
• 46:57
  big
• 46:57
  law
• 46:57
  attorneys.
• 46:58
  But
• 46:58
  this
• 46:58
  is
• 46:58
  people
• 46:58
  with
• 46:59
  a
• 46:59
  heart
• 46:59
  focused
• 47:00
  mind,
• 47:00
  intention
• 47:01
  to
• 47:01
  build
• 47:01
  alongside
• 47:02
  you
• 47:03
  and
• 47:03
  you
• 47:04
  have
• 47:04
  access
• 47:04
  to
• 47:05
  great
• 47:05
  legal
• 47:06
  support.
• 47:07
  Right.
• 47:07
  That's
• 47:08
  not
• 47:08
  beyond
• 47:10
  reach.
• 47:10
  That's
• 47:11
  not
• 47:11
  out
• 47:11
  of
• 47:11
  your
• 47:11
  budget.
• 47:12
  It's
• 47:12
  not
• 47:12
  like
• 47:13
  Wall
• 47:13
  street
• 47:13
  rates
• 47:14
  where
• 47:14
  meet
• 47:15
  clients
• 47:15
  where
• 47:15
  you're
• 47:15
  at.
• 47:16
  And
• 47:16
  you
• 47:16
  know
• 47:16
  that
• 47:16
  these
• 47:17
  are
• 47:17
  folks
• 47:17
  who
• 47:18
  you
• 47:18
  can
• 47:18
  trust
• 47:19
  who
• 47:19
  have
• 47:20
  represented
• 47:21
  some
• 47:21
  of
• 47:21
  the
• 47:21
  biggest
• 47:21
  names
• 47:22
  on
• 47:22
  Wall
• 47:22
  Street.
• 47:23
  Right.
• 47:23
  But
• 47:23
  they're
• 47:24
  trying
• 47:24
  to
• 47:24
  also
• 47:25
  bring
• 47:25
  that
• 47:25
  rigor
• 47:26
  to
• 47:26
  you
• 47:27
  because
• 47:27
  they
• 47:28
  believe
• 47:28
  so
• 47:28
  deeply
• 47:29
  in
• 47:29
  you
• 47:29
  and
• 47:29
  you
• 47:29
  deserve
• 47:30
  that
• 47:30
  kind
• 47:30
  of
• 47:30
  legal
• 47:31
  representation.
• 47:32
  I
• 47:32
  love
• 47:32
  it.
• 47:33
  So
• 47:33
  how
• 47:33
  can
• 47:34
  our
• 47:34
  listeners
• 47:34
  and
• 47:35
  viewers
• 47:35
  learn
• 47:36
  more
• 47:36
  about
• 47:36
  you
• 47:37
  and
• 47:38
  one
• 47:38
  ally.
• 47:40
  I
• 47:40
  would
• 47:41
  absolutely
• 47:41
  encourage
• 47:42
  you
• 47:42
  to
• 47:42
  connect
• 47:42
  with
• 47:42
  me
• 47:43
  on
• 47:43
  LinkedIn.
• 47:44
  Also
• 47:44
  our
• 47:45
  website,
• 47:45
  one-outlight.com
• 47:48
  and
• 47:48
  I
• 47:49
  love
• 47:49
  to
• 47:49
  hear
• 47:50
  about
• 47:50
  what
• 47:50
  you're
• 47:50
  building
• 47:50
  and
• 47:51
  how
• 47:51
  it
• 47:51
  can
• 47:51
  be
• 47:52
  that.
• 47:53
  Exactly.
• 47:54
  Right.
• 47:55
  Founders
• 47:55
  are
• 47:55
  always.
• 47:56
  I'm
• 47:56
  always
• 47:56
  fascinated
• 47:57
  with
• 47:57
  what
• 47:57
  founders
• 47:57
  are
• 47:58
  working
• 47:58
  on.
• 47:58
  Right.
• 47:58
  Isn't
• 47:59
  it
• 47:59
  just
• 47:59
  the
• 47:59
  most
• 47:59
  exciting
• 47:59
  thing?
• 48:00
  It
• 48:01
  just
• 48:01
  totally
• 48:02
  recharges
• 48:03
  me.
• 48:03
  That's
• 48:03
  why
• 48:03
  I
• 48:03
  periodically
• 48:04
  go
• 48:04
  to
• 48:04
  different
• 48:05
  founders
• 48:06
  events.
• 48:06
  I
• 48:07
  was
• 48:07
  in
• 48:07
  SF
• 48:08
  for
• 48:08
  Climate
• 48:08
  Week
• 48:09
  two
• 48:09
  weeks
• 48:09
  ago
• 48:09
  and
• 48:10
  hearing
• 48:10
  about
• 48:11
  what's
• 48:11
  coming
• 48:11
  out
• 48:12
  of
• 48:12
  that.
• 48:12
  Like
• 48:12
  founders
• 48:13
  who
• 48:13
  are
• 48:13
  building
• 48:13
  in
• 48:13
  a
• 48:13
  climate
• 48:14
  space.
• 48:14
  This
• 48:14
  is
• 48:15
  so
• 48:16
  energizing
• 48:16
  and
• 48:17
  recharging
• 48:17
  for
• 48:17
  me.
• 48:17
  It's
• 48:18
  like
• 48:18
  this
• 48:18
  is
• 48:18
  why
• 48:18
  I'm
• 48:18
  in
• 48:18
  the
• 48:19
  space.
• 48:19
  I
• 48:20
  love
• 48:20
  it.
• 48:21
  Thank
• 48:21
  you
• 48:21
  Gina
• 48:21
  thank
• 48:22
  you
• 48:22
  for
• 48:22
  joining
• 48:23
  us
• 48:23
  today
• 48:23
  on
• 48:23
  the
• 48:24
  Wisdom
• 48:24
  of
• 48:24
  Women
• 48:24
  Show.
• 48:25
  Thank
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