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Apple’s Price Hikes Fuel Resilience | Durham News
Apple’s recent price hikes on MacBooks and iPads sent shockwaves through the market, triggering a stock dip that erased all year gains — but just three weeks later, shares were soaring to new highs. Citi’s Asiya Merchant raised her price target to $365, betting Apple’s design, ecosystem lock-in, and pricing power will outlast shrinking smartphone and PC markets. Despite hardware price increases, Apple’s gross margins held strong, and its PC business grew 10% — a rare win in a downturn. Merchant sees Apple Intelligence as less critical than a smarter Siri, which boosts subscription revenue —…
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