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Crafting Books that Grow Your Brand and Business | Cathy Fyock | 640
What's the real reason you want to write a book?
If your answer doesn't connect directly to your business goals, you may be missing the mark. In this episode of Leveraging Thought Leadership, Peter sits down with Cathy Fyock, a book strategist who helps authors write the right book—the one that aligns with their business, audience, and long-term strategy.
Cathy shares why writing a book should never be step one. Instead, authors must start with a solid strategy: What do you want the book to do for your business? Who exactly are you writing it for? How will you leverage it to create…
The skinny
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