What Goodles' $500M Acquisition Says About CPG Innovation
This week, we dig into Barilla Group's acquisition of Goodles and how the mac and cheese brand's success reflects growing demand for better-for-you versions of familiar, legacy products. We also look at David Protein maker Medici Brands' $2.2 billion valuation following its Series B raise, the launch of its better-for-you candy brand HallPass and how the company is rethinking two of the most familiar formats in CPG.
Show notes:
0:20: Incremental Betterness. Medici Momentum. Shelf Impact. Dance & Drink. A Trip To London. – Ray highlights Taste Radio's upcoming meetups in San Diego and San…
The skinny
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