Latest / Omni Talk Retail / How AI Will Change Order Management Forever With Infios SVP Omar Akilah | 5IM

Transcript

How AI Will Change Order Management Forever With Infios SVP Omar Akilah | 5IM · Omni Talk Retail

• 0:00
  Foreigning
• 0:10
  us
• 0:10
  now
• 0:10
  for
• 0:10
  five
• 0:11
  insightful
• 0:11
  minutes
• 0:11
  is
• 0:12
  Omar
• 0:12
  Akilah,
• 0:13
  the
• 0:13
  SVP
• 0:14
  of
• 0:14
  product
• 0:14
  at
• 0:14
  Infios
• 0:15
  and
• 0:15
  a
• 0:15
  former
• 0:16
  colleague
• 0:16
  of
• 0:16
  both
• 0:16
  Ann
• 0:17
  and
• 0:17
  myself
• 0:17
  at
• 0:18
  Target.
• 0:18
  And
• 0:18
  Omar
• 0:18
  is
• 0:18
  here
• 0:19
  to
• 0:19
  discuss
• 0:19
  how
• 0:19
  AI
• 0:20
  is
• 0:21
  already
• 0:21
  and
• 0:22
  also
• 0:22
  will
• 0:23
  impact
• 0:23
  order
• 0:24
  management
• 0:24
  systems
• 0:25
  in
• 0:25
  the
• 0:25
  future.
• 0:26
  Omar,
• 0:27
  let's
• 0:27
  start
• 0:27
  with
• 0:27
  this.
• 0:27
  You've
• 0:27
  spoken
• 0:28
  about
• 0:28
  you
• 0:28
  and
• 0:28
  I've
• 0:28
  spoken
• 0:29
  about
• 0:29
  this
• 0:29
  a
• 0:29
  lot.
• 0:29
  You've
• 0:29
  spoken
• 0:30
  about
• 0:30
  order
• 0:30
  management
• 0:31
  being
• 0:31
  modular.
• 0:32
  What
• 0:33
  does
• 0:33
  a
• 0:33
  modular
• 0:34
  order
• 0:34
  management
• 0:35
  system
• 0:35
  mean
• 0:35
  for
• 0:36
  retailers
• 0:36
  and
• 0:36
  why
• 0:37
  do
• 0:37
  you
• 0:37
  think?
• 0:37
  It's
• 0:37
  an
• 0:37
  approach
• 0:37
  that
• 0:38
  many
• 0:38
  retailers
• 0:39
  would
• 0:39
  benefit
• 0:39
  from.
• 0:40
  At
• 0:40
  the
• 0:40
  end
• 0:40
  of
• 0:40
  the
• 0:41
  day,
• 0:41
  companies
• 0:41
  are
• 0:41
  looking
• 0:41
  to
• 0:42
  unlock
• 0:42
  strategies
• 0:43
  and
• 0:43
  capabilities,
• 0:44
  not
• 0:44
  installing
• 0:45
  a
• 0:45
  bunch
• 0:45
  of
• 0:46
  S
• 0:46
  systems,
• 0:47
  right?
• 0:48
  You
• 0:48
  think
• 0:48
  of
• 0:48
  oms,
• 0:49
  you
• 0:49
  think
• 0:49
  of
• 0:49
  tms,
• 0:49
  you
• 0:50
  think
• 0:50
  of
• 0:50
  wms,
• 0:51
  those
• 0:51
  were
• 0:52
  built
• 0:52
  more
• 0:53
  of
• 0:53
  a
• 0:53
  lumping
• 0:54
  of
• 0:54
  capabilities
• 0:54
  and
• 0:55
  functions
• 0:55
  in
• 0:55
  a
• 0:55
  dated
• 0:56
  view
• 0:56
  of
• 0:56
  the
• 0:56
  world.
• 0:57
  The
• 0:57
  world
• 0:57
  today
• 0:58
  is
• 0:58
  much
• 0:58
  more
• 0:59
  dynamic.
• 0:59
  And
• 1:00
  so
• 1:00
  I'm
• 1:00
  looking
• 1:01
  for
• 1:02
  functions
• 1:03
  that
• 1:03
  will
• 1:03
  unlock
• 1:04
  a
• 1:04
  strategy
• 1:05
  as
• 1:06
  opposed
• 1:06
  to
• 1:07
  installing
• 1:07
  a
• 1:08
  system
• 1:08
  and
• 1:09
  going
• 1:09
  through
• 1:09
  the
• 1:09
  time
• 1:09
  that
• 1:10
  it
• 1:10
  takes
• 1:10
  to
• 1:10
  do
• 1:10
  all
• 1:10
  of
• 1:11
  that.
• 1:12
  So
• 1:12
  growing
• 1:13
  with
• 1:13
  our
• 1:14
  customers
• 1:14
  is
• 1:14
  absolutely
• 1:15
  essential
• 1:15
  to
• 1:16
  the
• 1:16
  mission
• 1:16
  at
• 1:16
  Infios.
• 1:17
  And
• 1:17
  we
• 1:17
  do
• 1:18
  that
• 1:18
  by
• 1:18
  unlocking
• 1:19
  capabilities
• 1:20
  through
• 1:20
  modules,
• 1:21
  right?
• 1:21
  Not
• 1:22
  full
• 1:22
  systems.
• 1:22
  Meaning
• 1:24
  we're
• 1:24
  now
• 1:24
  coming
• 1:25
  in
• 1:25
  order
• 1:26
  management
• 1:26
  system.
• 1:27
  We
• 1:27
  talked
• 1:27
  about
• 1:28
  inventory,
• 1:28
  we
• 1:28
  talked
• 1:28
  about
• 1:29
  optimization.
• 1:30
  What
• 1:30
  if
• 1:30
  you're
• 1:30
  say,
• 1:31
  what
• 1:31
  if
• 1:31
  you
• 1:31
  are
• 1:31
  a
• 1:31
  TikTok
• 1:32
  shop
• 1:32
  today
• 1:33
  and
• 1:33
  you
• 1:33
  do
• 1:34
  expand
• 1:35
  into
• 1:35
  additional
• 1:36
  channels?
• 1:36
  What
• 1:37
  you
• 1:37
  really
• 1:37
  need
• 1:37
  is
• 1:38
  inventory
• 1:38
  visibility
• 1:39
  and
• 1:39
  maybe
• 1:39
  order
• 1:40
  optimization.
• 1:40
  You're
• 1:40
  okay
• 1:41
  on
• 1:41
  orchestration.
• 1:42
  You
• 1:42
  can
• 1:42
  get
• 1:42
  orders
• 1:43
  to
• 1:43
  the
• 1:43
  right
• 1:43
  fulfillment
• 1:44
  channels.
• 1:44
  That's
• 1:45
  what
• 1:45
  we
• 1:45
  talk
• 1:45
  about
• 1:45
  when
• 1:46
  we
• 1:46
  talk
• 1:46
  about
• 1:46
  modular,
• 1:47
  right?
• 1:48
  Being
• 1:48
  able
• 1:48
  to
• 1:48
  understand
• 1:49
  where
• 1:49
  the
• 1:49
  customer
• 1:50
  is,
• 1:50
  right.
• 1:51
  Basically,
• 1:52
  you
• 1:52
  know,
• 1:52
  to,
• 1:52
  to
• 1:53
  meet
• 1:53
  the
• 1:54
  customer
• 1:54
  where
• 1:54
  they
• 1:54
  are
• 1:55
  and
• 1:55
  then
• 1:55
  grow
• 1:56
  them
• 1:56
  into
• 1:56
  the
• 1:56
  future
• 1:57
  they
• 1:57
  need.
• 1:57
  And
• 1:58
  then
• 1:58
  we
• 1:58
  have
• 1:58
  the
• 1:58
  full
• 1:59
  capability
• 2:00
  suite,
• 2:00
  right,
• 2:00
  to
• 2:01
  help
• 2:01
  them
• 2:01
  get,
• 2:02
  you
• 2:02
  know,
• 2:02
  add
• 2:02
  each
• 2:03
  module
• 2:03
  on
• 2:04
  as
• 2:04
  they
• 2:04
  grow.
• 2:05
  We
• 2:05
  see
• 2:05
  that
• 2:06
  as
• 2:06
  the
• 2:06
  essential.
• 2:06
  And
• 2:07
  you're
• 2:07
  seeing
• 2:07
  that
• 2:07
  a
• 2:07
  lot,
• 2:08
  Chris,
• 2:08
  you
• 2:08
  talk
• 2:09
  about
• 2:09
  Shopify
• 2:09
  and
• 2:09
  the
• 2:10
  environment
• 2:10
  there,
• 2:11
  you
• 2:11
  see,
• 2:12
  you
• 2:12
  know,
• 2:12
  think
• 2:13
  about
• 2:13
  small.
• 2:14
  Once
• 2:14
  you
• 2:14
  grow
• 2:14
  out
• 2:14
  of
• 2:14
  Shopify
• 2:15
  and
• 2:15
  you
• 2:15
  grow
• 2:15
  into
• 2:16
  the
• 2:16
  next
• 2:17
  segment,
• 2:17
  you
• 2:18
  know,
• 2:18
  where
• 2:18
  do
• 2:18
  you
• 2:18
  go?
• 2:18
  What
• 2:18
  do
• 2:19
  you
• 2:19
  do?
• 2:19
  Are
• 2:19
  you
• 2:19
  going
• 2:20
  to
• 2:20
  continue
• 2:20
  to
• 2:20
  install
• 2:21
  a
• 2:21
  bunch
• 2:22
  of
• 2:22
  point
• 2:22
  solutions
• 2:23
  and
• 2:23
  then
• 2:24
  you
• 2:24
  have
• 2:24
  to
• 2:24
  manage
• 2:24
  all
• 2:24
  of
• 2:25
  them,
• 2:25
  or
• 2:25
  are
• 2:25
  you
• 2:25
  looking
• 2:26
  for
• 2:26
  modular
• 2:27
  solutions
• 2:28
  that
• 2:28
  grow
• 2:28
  into
• 2:29
  quote,
• 2:29
  unquote
• 2:29
  suites,
• 2:30
  right,
• 2:31
  that,
• 2:31
  that
• 2:32
  cover
• 2:32
  the
• 2:32
  breadth
• 2:33
  of
• 2:33
  the
• 2:33
  feature
• 2:33
  and
• 2:33
  functionality
• 2:34
  that
• 2:34
  you
• 2:34
  need.
• 2:35
  So
• 2:36
  we
• 2:36
  see
• 2:37
  whether
• 2:37
  it's
• 2:37
  order
• 2:37
  management,
• 2:38
  transport
• 2:38
  management,
• 2:39
  warehouse
• 2:39
  management,
• 2:40
  it's
• 2:40
  really
• 2:41
  about
• 2:41
  the
• 2:41
  functions
• 2:41
  and
• 2:42
  the
• 2:42
  capabilities,
• 2:42
  not
• 2:42
  about
• 2:43
  the
• 2:43
  systems
• 2:44
  that
• 2:44
  you're
• 2:44
  trying
• 2:44
  to
• 2:44
  unlock
• 2:45
  at
• 2:46
  whatever
• 2:46
  phase
• 2:47
  or
• 2:47
  Stage
• 2:47
  you
• 2:47
  are
• 2:47
  in
• 2:48
  the
• 2:48
  business.
• 2:49
  Omar,
• 2:50
  how
• 2:50
  is
• 2:50
  then
• 2:50
  predictive
• 2:51
  AI
• 2:52
  and
• 2:52
  machine
• 2:52
  learning
• 2:52
  kind
• 2:52
  of
• 2:53
  transforming
• 2:53
  the
• 2:53
  way
• 2:53
  that
• 2:53
  retailers
• 2:54
  are
• 2:54
  starting
• 2:54
  to
• 2:54
  think
• 2:55
  about
• 2:55
  Omni
• 2:55
  channel
• 2:55
  order
• 2:56
  orchestration
• 2:57
  and
• 2:58
  fulfillment.
• 2:58
  So
• 2:58
  being
• 2:59
  able
• 2:59
  to
• 2:59
  understand
• 3:00
  what
• 3:00
  the
• 3:00
  data
• 3:01
  is
• 3:01
  telling
• 3:01
  you
• 3:02
  to
• 3:03
  optimize
• 3:04
  the
• 3:04
  right
• 3:04
  outcome
• 3:05
  for
• 3:05
  both
• 3:05
  you
• 3:05
  and
• 3:06
  your
• 3:06
  customer
• 3:06
  becomes
• 3:07
  absolutely
• 3:07
  essential
• 3:08
  in
• 3:08
  the
• 3:09
  future.
• 3:09
  And
• 3:10
  we
• 3:10
  see
• 3:10
  that
• 3:10
  AI
• 3:11
  is
• 3:11
  the
• 3:11
  backbone
• 3:12
  and
• 3:12
  the
• 3:13
  foundation
• 3:13
  of
• 3:14
  order
• 3:14
  management.
• 3:16
  From
• 3:17
  AI
• 3:17
  agents
• 3:18
  that
• 3:18
  help
• 3:18
  customers
• 3:19
  complete
• 3:20
  their
• 3:20
  orders
• 3:21
  to
• 3:22
  optimization
• 3:23
  and
• 3:24
  predictive
• 3:24
  AI
• 3:25
  to
• 3:25
  help
• 3:26
  ensure
• 3:26
  that
• 3:26
  you're
• 3:27
  actually
• 3:28
  protecting
• 3:29
  the
• 3:29
  right
• 3:29
  amount
• 3:29
  of
• 3:29
  inventory
• 3:30
  and
• 3:31
  optimizing
• 3:32
  the
• 3:32
  right
• 3:32
  decisions
• 3:33
  relative
• 3:34
  to
• 3:35
  which
• 3:36
  fulfillment
• 3:37
  channel
• 3:38
  should
• 3:38
  fulfill
• 3:38
  this
• 3:39
  order
• 3:39
  for
• 3:39
  you
• 3:40
  to
• 3:42
  end
• 3:42
  to
• 3:42
  end
• 3:43
  anomaly
• 3:44
  detection,
• 3:45
  understanding
• 3:45
  that
• 3:45
  a
• 3:46
  problem
• 3:46
  is
• 3:46
  happening
• 3:46
  within
• 3:47
  the
• 3:47
  supply
• 3:47
  chain
• 3:47
  and
• 3:47
  being
• 3:48
  able
• 3:48
  to
• 3:48
  adapt
• 3:49
  and
• 3:49
  react
• 3:49
  in
• 3:50
  real
• 3:50
  time
• 3:51
  to
• 3:51
  solve
• 3:52
  this.
• 3:52
  At
• 3:52
  the
• 3:53
  end
• 3:53
  of
• 3:53
  the
• 3:53
  day
• 3:53
  we
• 3:54
  see
• 3:54
  that
• 3:54
  AI
• 3:55
  will
• 3:55
  play
• 3:55
  a
• 3:55
  role
• 3:56
  in
• 3:57
  the
• 3:58
  supply
• 3:58
  chain
• 3:59
  end
• 3:59
  to
• 3:59
  end
• 4:00
  and
• 4:01
  it
• 4:01
  needs
• 4:01
  to
• 4:01
  be.
• 4:02
  But
• 4:02
  the
• 4:02
  one
• 4:02
  thing
• 4:03
  we
• 4:03
  fundamentally
• 4:04
  believe
• 4:05
  is
• 4:05
  it
• 4:05
  has
• 4:06
  to
• 4:06
  be
• 4:06
  purposeful
• 4:07
  and
• 4:07
  guided
• 4:07
  by
• 4:08
  real
• 4:08
  use
• 4:09
  cases,
• 4:09
  not
• 4:10
  the
• 4:10
  buzz
• 4:11
  and
• 4:11
  the
• 4:11
  terms
• 4:12
  that
• 4:12
  you're
• 4:12
  hearing
• 4:12
  today.
• 4:13
  For
• 4:13
  those
• 4:13
  listening
• 4:14
  like
• 4:14
  Omar
• 4:15
  is
• 4:15
  our
• 4:15
  go
• 4:15
  to
• 4:16
  when
• 4:16
  we
• 4:16
  have
• 4:17
  questions
• 4:17
  about
• 4:17
  oms,
• 4:17
  like
• 4:18
  he's
• 4:18
  the
• 4:18
  first
• 4:18
  person
• 4:19
  that
• 4:19
  I
• 4:19
  call
• 4:20
  whenever
• 4:20
  I
• 4:20
  have
• 4:20
  a
• 4:20
  question
• 4:21
  about
• 4:21
  this.
• 4:21
  And
• 4:21
  so
• 4:22
  I
• 4:22
  want
• 4:22
  to
• 4:22
  ask
• 4:22
  you,
• 4:23
  I
• 4:23
  want
• 4:23
  to
• 4:23
  put
• 4:23
  you
• 4:23
  on
• 4:23
  the
• 4:23
  spot
• 4:24
  here.
• 4:24
  So
• 4:24
  what
• 4:25
  are
• 4:25
  some
• 4:25
  concrete
• 4:25
  examples
• 4:26
  that
• 4:27
  you
• 4:27
  can
• 4:27
  share
• 4:28
  of,
• 4:28
  you
• 4:28
  know,
• 4:29
  when
• 4:29
  AI
• 4:30
  is
• 4:30
  used
• 4:30
  in
• 4:30
  real
• 4:30
  time
• 4:31
  and
• 4:31
  how
• 4:31
  it's
• 4:31
  actually
• 4:31
  impacting
• 4:32
  business
• 4:32
  decisions?
• 4:33
  Think
• 4:34
  of
• 4:34
  inventory.
• 4:36
  Single
• 4:36
  pool
• 4:36
  of
• 4:36
  inventory.
• 4:37
  How
• 4:37
  do
• 4:38
  I
• 4:38
  segment
• 4:38
  that,
• 4:39
  optimize
• 4:39
  it,
• 4:40
  protect
• 4:40
  it
• 4:41
  so
• 4:41
  that
• 4:42
  I
• 4:42
  ensure
• 4:42
  that
• 4:43
  I'm
• 4:43
  getting
• 4:43
  the
• 4:43
  route
• 4:44
  right.
• 4:44
  Outcomes
• 4:45
  for
• 4:45
  my
• 4:45
  customers
• 4:46
  and
• 4:46
  my
• 4:46
  business.
• 4:47
  Example,
• 4:48
  if
• 4:49
  I
• 4:49
  have
• 4:49
  a
• 4:49
  retail
• 4:50
  store,
• 4:51
  I
• 4:51
  know
• 4:51
  the
• 4:51
  inventory
• 4:52
  is
• 4:52
  not
• 4:52
  very
• 4:52
  accurate.
• 4:53
  I
• 4:53
  need
• 4:53
  to
• 4:54
  protect
• 4:54
  the
• 4:54
  inventory.
• 4:55
  If
• 4:55
  somebody
• 4:55
  wants
• 4:56
  to
• 4:57
  place
• 4:57
  a
• 4:57
  pickup
• 4:57
  order,
• 4:58
  I
• 4:58
  need
• 4:58
  to
• 4:58
  protect
• 4:59
  enough
• 4:59
  of
• 4:59
  it
• 5:00
  to
• 5:00
  ensure
• 5:00
  that
• 5:01
  I'm
• 5:01
  not
• 5:01
  giving
• 5:01
  them
• 5:01
  a
• 5:01
  bad
• 5:02
  experience
• 5:02
  by
• 5:02
  them
• 5:03
  walking
• 5:03
  in
• 5:03
  the
• 5:03
  store
• 5:03
  and
• 5:03
  the
• 5:04
  inventory
• 5:04
  is
• 5:04
  not
• 5:04
  there,
• 5:05
  or
• 5:07
  while
• 5:08
  balancing
• 5:08
  the
• 5:08
  fact
• 5:08
  that
• 5:09
  I
• 5:09
  need
• 5:09
  to
• 5:09
  expose
• 5:09
  enough
• 5:10
  to
• 5:10
  not
• 5:10
  lose
• 5:10
  that
• 5:11
  sale,
• 5:11
  right?
• 5:12
  But
• 5:12
  then
• 5:12
  when
• 5:12
  I
• 5:13
  actually
• 5:13
  take
• 5:13
  the
• 5:14
  order
• 5:14
  and
• 5:15
  I
• 5:15
  now
• 5:15
  need
• 5:15
  to
• 5:16
  potentially
• 5:17
  ship
• 5:17
  the
• 5:17
  order
• 5:17
  to
• 5:17
  that
• 5:18
  same
• 5:18
  customer
• 5:18
  because
• 5:19
  they've
• 5:19
  decided
• 5:20
  instead
• 5:20
  of
• 5:20
  pickup
• 5:21
  they're
• 5:21
  going
• 5:21
  to
• 5:21
  actually
• 5:21
  ship
• 5:22
  it,
• 5:22
  now
• 5:23
  I'm
• 5:23
  looking
• 5:23
  at
• 5:23
  that
• 5:23
  same
• 5:23
  inventory
• 5:24
  because
• 5:24
  I
• 5:24
  may
• 5:24
  want
• 5:25
  to
• 5:25
  ship
• 5:25
  out
• 5:25
  of
• 5:25
  the
• 5:25
  store
• 5:26
  because
• 5:26
  the
• 5:26
  store
• 5:26
  has
• 5:27
  both
• 5:27
  items,
• 5:28
  one
• 5:28
  of
• 5:28
  them
• 5:28
  may
• 5:29
  not
• 5:29
  be
• 5:30
  as,
• 5:30
  as
• 5:30
  accurate
• 5:31
  as
• 5:31
  the
• 5:31
  other.
• 5:32
  But
• 5:32
  I'm
• 5:32
  willing
• 5:32
  to
• 5:32
  take
• 5:33
  that
• 5:33
  chance
• 5:33
  because
• 5:34
  consolidating
• 5:35
  an
• 5:35
  order
• 5:35
  for
• 5:36
  me
• 5:36
  is
• 5:37
  going
• 5:37
  to
• 5:37
  be
• 5:37
  more
• 5:37
  cost
• 5:38
  effective
• 5:39
  than
• 5:39
  splitting
• 5:39
  an
• 5:39
  order
• 5:40
  so
• 5:41
  that's
• 5:41
  where
• 5:41
  the
• 5:41
  intelligence
• 5:42
  of
• 5:42
  AI
• 5:43
  comes
• 5:43
  into
• 5:44
  play
• 5:44
  to
• 5:44
  understand,
• 5:46
  given
• 5:47
  each
• 5:47
  use
• 5:47
  case,
• 5:48
  how
• 5:48
  should
• 5:48
  I
• 5:49
  behave?
• 5:49
  And
• 5:50
  trying
• 5:50
  to
• 5:50
  do
• 5:50
  that
• 5:50
  as
• 5:51
  a
• 5:51
  user,
• 5:51
  you
• 5:51
  and
• 5:51
  me,
• 5:52
  trying
• 5:52
  to
• 5:52
  do
• 5:52
  that
• 5:52
  Excel
• 5:53
  spreadsheet
• 5:53
  or
• 5:54
  rules
• 5:55
  within
• 5:55
  an
• 5:56
  order
• 5:56
  management
• 5:56
  system,
• 5:57
  Imagine
• 5:57
  how
• 5:58
  many
• 5:58
  what
• 5:58
  if
• 5:58
  rules
• 5:58
  you'd
• 5:59
  have
• 5:59
  to
• 5:59
  set
• 5:59
  up.
• 6:00
  No,
• 6:00
  thanks.
• 6:01
  Yeah,
• 6:02
  not
• 6:03
  something
• 6:03
  we're
• 6:03
  interested
• 6:04
  in.
• 6:05
  Well,
• 6:05
  Omar,
• 6:06
  let's
• 6:06
  get
• 6:06
  you
• 6:06
  out
• 6:06
  of
• 6:07
  here
• 6:07
  on
• 6:07
  this
• 6:08
  very
• 6:08
  important
• 6:08
  question.
• 6:09
  As
• 6:09
  you
• 6:09
  look
• 6:09
  ahead
• 6:10
  into
• 6:10
  the
• 6:10
  future,
• 6:11
  how
• 6:11
  do
• 6:11
  you
• 6:12
  think
• 6:12
  that
• 6:12
  AI
• 6:13
  and
• 6:13
  machine
• 6:13
  learning
• 6:14
  are
• 6:14
  going
• 6:14
  to
• 6:15
  reshape
• 6:15
  order
• 6:16
  management
• 6:16
  over
• 6:17
  like,
• 6:17
  let's
• 6:17
  just
• 6:18
  say
• 6:18
  the
• 6:18
  next
• 6:18
  three
• 6:18
  years?
• 6:19
  And
• 6:19
  what
• 6:20
  role
• 6:20
  do
• 6:20
  you
• 6:21
  think
• 6:21
  modular
• 6:22
  intelligence
• 6:23
  driven
• 6:23
  systems
• 6:23
  like
• 6:24
  this
• 6:24
  are
• 6:24
  going
• 6:24
  to
• 6:24
  play
• 6:24
  in
• 6:24
  the
• 6:24
  future?
• 6:25
  Absolutely.
• 6:26
  I
• 6:26
  think
• 6:27
  at
• 6:27
  the
• 6:27
  end
• 6:27
  of
• 6:27
  the
• 6:27
  day,
• 6:27
  they
• 6:28
  need
• 6:28
  to
• 6:28
  be
• 6:28
  my
• 6:28
  companion,
• 6:29
  Right?
• 6:30
  Yeah.
• 6:30
  As
• 6:30
  opposed
• 6:30
  to
• 6:31
  someone
• 6:31
  that's
• 6:31
  replacing
• 6:32
  my
• 6:32
  job.
• 6:32
  They
• 6:33
  need
• 6:33
  to
• 6:33
  help
• 6:33
  me
• 6:33
  make
• 6:34
  the
• 6:34
  right
• 6:34
  decision.
• 6:35
  They
• 6:35
  need
• 6:35
  to
• 6:35
  help
• 6:36
  me
• 6:36
  onboard
• 6:37
  the
• 6:37
  right
• 6:37
  solutions
• 6:38
  in
• 6:39
  the
• 6:39
  fastest
• 6:40
  way.
• 6:40
  They
• 6:40
  need
• 6:41
  to
• 6:41
  ensure
• 6:41
  that
• 6:41
  I'm
• 6:42
  actually
• 6:43
  optimizing
• 6:44
  my
• 6:44
  cost
• 6:45
  for,
• 6:45
  from
• 6:45
  onboarding
• 6:46
  the
• 6:46
  solution
• 6:46
  all
• 6:47
  the
• 6:47
  way
• 6:47
  to
• 6:47
  managing
• 6:47
  the
• 6:48
  solution.
• 6:48
  They
• 6:49
  need
• 6:49
  to
• 6:49
  ensure
• 6:49
  that
• 6:50
  they're
• 6:50
  actually
• 6:50
  helping
• 6:51
  my
• 6:51
  customers
• 6:52
  and
• 6:53
  enabling
• 6:53
  my
• 6:54
  customers
• 6:54
  to
• 6:54
  understand
• 6:55
  things
• 6:55
  like
• 6:56
  where's
• 6:56
  their
• 6:57
  order,
• 6:58
  you
• 6:58
  know,
• 6:58
  what
• 6:59
  can
• 6:59
  they
• 6:59
  modify
• 7:00
  their
• 7:00
  order
• 7:01
  to?
• 7:01
  Potentially
• 7:02
  even
• 7:02
  creating
• 7:03
  an
• 7:03
  order,
• 7:04
  ultimately
• 7:05
  it
• 7:05
  should
• 7:06
  make
• 7:06
  things
• 7:07
  easier
• 7:08
  as
• 7:08
  opposed
• 7:09
  to
• 7:09
  more
• 7:09
  complex.
• 7:10
  So
• 7:10
  in
• 7:10
  a,
• 7:11
  in
• 7:11
  a
• 7:11
  world
• 7:12
  where
• 7:12
  things
• 7:12
  are
• 7:13
  changing
• 7:13
  by
• 7:13
  the
• 7:13
  minute
• 7:14
  and
• 7:14
  everything's
• 7:15
  getting
• 7:15
  more
• 7:15
  complex
• 7:15
  by
• 7:16
  the
• 7:16
  minute,
• 7:16
  we're
• 7:17
  looking
• 7:17
  to
• 7:17
  AI.
• 7:18
  We
• 7:18
  see
• 7:18
  the
• 7:18
  role
• 7:19
  of
• 7:19
  AI
• 7:19
  and
• 7:19
  modular
• 7:20
  systems
• 7:21
  to
• 7:21
  make
• 7:21
  it
• 7:21
  easier
• 7:22
  for
• 7:22
  companies
• 7:22
  to
• 7:22
  do
• 7:23
  business
• 7:23
  by
• 7:24
  rationalizing
• 7:25
  all
• 7:25
  of
• 7:25
  the
• 7:26
  data
• 7:26
  that
• 7:26
  requires
• 7:27
  to
• 7:27
  make
• 7:27
  the
• 7:28
  right
• 7:28
  decisions
• 7:29
  and
• 7:29
  influence
• 7:30
  customers
• 7:31
  as
• 7:32
  well
• 7:32
  as
• 7:32
  business
• 7:33
  decisions
• 7:33
  to
• 7:34
  the
• 7:34
  optimal
• 7:34
  outcomes.
• 7:35
  I
• 7:35
  mean,
• 7:35
  especially
• 7:36
  with
• 7:36
  your
• 7:36
  example
• 7:36
  of
• 7:37
  the
• 7:37
  spreadsheet.
• 7:37
  So
• 7:37
  instead
• 7:38
  of
• 7:38
  managing
• 7:38
  the
• 7:38
  spreadsheet
• 7:39
  and
• 7:39
  all
• 7:39
  the
• 7:39
  complicated
• 7:40
  what
• 7:40
  if
• 7:40
  scenarios
• 7:40
  that
• 7:40
  no
• 7:41
  one
• 7:41
  could
• 7:41
  possibly
• 7:41
  manage,
• 7:42
  you're
• 7:42
  basically
• 7:42
  saying,
• 7:43
  let's
• 7:43
  use
• 7:43
  AI
• 7:44
  and
• 7:44
  let
• 7:44
  them,
• 7:44
  let's
• 7:45
  manage
• 7:45
  the
• 7:45
  AI
• 7:45
  to
• 7:46
  do
• 7:46
  this
• 7:46
  more
• 7:46
  efficiently.
• 7:47
  So
• 7:47
  absolutely.
• 7:48
  From
• 7:48
  spreadsheets
• 7:49
  to
• 7:49
  even
• 7:49
  ages,
• 7:49
  right,
• 7:50
  when
• 7:50
  I,
• 7:50
  when
• 7:50
  I
• 7:50
  pick
• 7:50
  up
• 7:50
  the
• 7:51
  phone
• 7:51
  and
• 7:51
  I
• 7:51
  call
• 7:51
  someone
• 7:52
  and
• 7:52
  I
• 7:52
  ask
• 7:53
  them,
• 7:53
  hey,
• 7:53
  you
• 7:53
  know,
• 7:54
  where's
• 7:54
  my.
• 7:54
  There's
• 7:54
  some
• 7:55
  basic
• 7:55
  information
• 7:56
  that
• 7:56
  we
• 7:56
  can
• 7:57
  use
• 7:57
  AI
• 7:58
  to
• 7:58
  actually
• 7:59
  ensure
• 7:59
  that
• 7:59
  that
• 8:00
  agent
• 8:00
  that's
• 8:00
  servicing
• 8:01
  the
• 8:01
  customer
• 8:02
  for
• 8:02
  a
• 8:02
  basic
• 8:03
  question
• 8:03
  can,
• 8:04
  you
• 8:04
  know,
• 8:04
  I
• 8:04
  can
• 8:05
  augment
• 8:05
  that
• 8:05
  and
• 8:05
  that
• 8:06
  same
• 8:06
  agent
• 8:06
  can
• 8:07
  actually
• 8:07
  go
• 8:07
  to
• 8:07
  the
• 8:07
  more
• 8:07
  complex
• 8:08
  and,
• 8:09
  and
• 8:09
  more
• 8:09
  strategic
• 8:10
  things
• 8:10
  that
• 8:10
  I
• 8:10
  need
• 8:10
  them
• 8:11
  to
• 8:11
  do
• 8:11
  for
• 8:11
  me.
• 8:12
  Thanks,
• 8:12
  Omar.
• 8:13
  Thank
• 8:13
  you.
• 8:13
  Absolutely.
• 8:14
  Thank.
• 8:19
  You.