How a Powerhouse Hollywood Agency Is Turning Artists Into Stars
It used to be that even the biggest, brawniest Hollywood talent agencies restricted their clientele to... well, Hollywood. That meant actors, filmmakers, screenwriters, and not much else. But Tinseltown's 10-percentaries have been playing by a new set of rules for years now. Nowhere is this truer than at United Talent Agency (UTA), one of the entertainment industry's "big three" representation houses, where the daily schedule of client meetings has expanded to include pop stars and hip-hop legends, professional athletes and prominent anchormen, and yes, even major contemporary artists…
The skinny
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