Are LinkedIn Video Shorts Still Worth Doing?

Networking and Marketing Made Simple · Jun 23, 2025 · 13m

That’s the question I asked myself recently…Because something wasn’t adding up.

I was posting short-form videos (under 1 minute and 30 seconds) — the kind that show up in LinkedIn’s new “video-only” feed.

But my engagement didn’t reflect the effort.

So I took a step back and asked a better question:

Where is my network spending its time?

I tested it.

I posted some content exclusively optimized for the short video feed, as well as other content for the general LinkedIn content feed, specifically videos that were over 1 minute and 31 seconds long.

And here’s what I found:

👉 My network is…