Latest / Small Business Success with Fexingo: Local Companies, Main Street Stories, and Community Commerce
How a Local Hardware Store Used Workshops to Beat Home Depot
In this episode, Lucas and Luna explore how a small hardware store in Portland, Oregon—Cedar & Oak Hardware—used free weekend workshops to not only survive but thrive against big-box competitors. Owner Jenna Kwan shares how the store doubled foot traffic and increased average basket size by 35 percent through hands-on classes in plumbing, electrical basics, and furniture assembly. The episode unpacks the economics of community-based retail, the cost of running workshops, and how physical interaction with knowledgeable staff creates loyalty that discounts can't match. Specific numbers…
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