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The Necessity of Shedding and Rethinking Your Brand
"If you don't plan for where your customers are moving, you're not going to have a business." – Melinda Powelson
In this week's episode, Carol sits down with Melinda Powelson, CEO of Match Engine, to explore what brand survival really looks like when the industry you built your business on starts disappearing beneath your feet. From a Denver recycling company founded just after the first Earth Day to one of the earliest lead generation platforms on the internet, Match Engine's story is a masterclass in knowing when to pivot — and having the courage to actually do it.
Melinda breaks down why…
The skinny
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