SBP 123: Is Brand Purpose Dead? The Barber's Brief.

Sleeping Barber - A Marketing Podcast · May 29, 2025 · 28m

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Summary

In this episode, Marc Binkley and Vassilis Douros discuss various topics, including brand purpose, insights from Google Marketing Live, the impact of AI on advertising, the decline of Hudson's Bay, and strategies for capturing consumer attention in a digital landscape. They also highlight a humorous advertising campaign featuring Jason Alexander.

Enjoy the show!

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Our Hosts:

Marc Binkley: https://www.linkedin.com/in/marcbinkley

Vassilis Douros: https://www.linkedin.com/in/vassilisdouros

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