Latest / Earn Your Leisure / EYL 166: Dope Shows on Building Concert Promotion Empire, Working with Lil Baby, Lil Durk, & More

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EYL 166: Dope Shows on Building Concert Promotion Empire, Working with Lil Baby, Lil Durk, & More · Earn Your Leisure

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  Speaker 2: So we was going down the line. So we did
• 1:00
  Speaker 2: Fab and Philly, we did Ross and Philly, we did
• 1:03
  Speaker 2: Fab and Kiss and Boston and after that we was
• 1:06
  Speaker 2: like man, heat checked, we on fire. Let's go out Baltimore.
• 1:09
  Speaker 2: So we booked g z Ybs scholar who's from Baltimore
• 1:12
  Speaker 2: and we booked p and b Rock. The day we
• 1:15
  Speaker 2: had that show was to rental downpour, so it was
• 1:17
  Speaker 2: raining crazy. So we did terrible. We lost a ton
• 1:21
  Speaker 2: of money. I remember being in the lobby at a
• 1:24
  Speaker 2: hotel we were staying at. We were talking to each other.
• 1:25
  Speaker 2: We're like, man, like you got enough to get back
• 1:28
  Speaker 2: to Philly.
• 1:29
  Speaker 3: Like we was in there literally trying to streak together
• 1:31
  Speaker 3: eighty dollars. We just had to show the night.
• 1:33
  Speaker 4: Before how much you lost.
• 1:35
  Speaker 5: Yeah, one hundred thousand.
• 1:36
  Speaker 6: Night my graduates from my school being force back drop drop, Mike,
• 1:45
  Speaker 6: drop back drop drop.
• 1:57
  Speaker 4: All right, guys, welcome back e y l is be
• 2:00
  Speaker 4: a dope episode. Yeah, all pun intent.
• 2:03
  Speaker 7: This is going to be the dopest.
• 2:05
  Speaker 4: So dope shows my man Jamy and Steph. So I'll
• 2:09
  Speaker 4: give you the background story on this. The first show
• 2:11
  Speaker 4: that we actually was commissioned to do as talent because
• 2:15
  Speaker 4: we've been doing shows for a long time, but usually
• 2:17
  Speaker 4: the show is our shows and we put it together,
• 2:20
  Speaker 4: we market it, we get you know, talent, you know
• 2:23
  Speaker 4: through the whole nine. We just did it Apollo. You know,
• 2:25
  Speaker 4: we did invest fast, we do We're doing this for
• 2:27
  Speaker 4: a long time, but this is the first show, and
• 2:29
  Speaker 4: we was actually commissioned to come Yeah, and it was
• 2:34
  Speaker 4: a dope experience and it was through Dope Shows. So
• 2:38
  Speaker 4: we found out that dope shows is actually like the
• 2:42
  Speaker 4: premier I guess, I don't want to say booking agents,
• 2:46
  Speaker 4: but the premier promoters, yeah, promoter promoting promoter, concert promoters
• 2:53
  Speaker 4: in the Tri State area in Philadelphia. So once we
• 2:58
  Speaker 4: actually got tapped in, we realized that, well, we always knew,
• 3:01
  Speaker 4: but there's a whole market for this. Like you see
• 3:06
  Speaker 4: artists doing shows all the time, but you never really
• 3:08
  Speaker 4: think like who's throwing the shows. And of course we
• 3:11
  Speaker 4: know the big names like Live Nation things of that nature,
• 3:13
  Speaker 4: but there's still independent companies out here that's doing it
• 3:17
  Speaker 4: from the ground up, putting their own money into it,
• 3:19
  Speaker 4: putting their own marketing into it, and it's a it's
• 3:22
  Speaker 4: a viable business. And it's one of these things where
• 3:24
  Speaker 4: we're told about sports and entertainment, but you don't necessarily
• 3:27
  Speaker 4: have to be in sports and entertainment to actually make
• 3:30
  Speaker 4: a living and make money off of sports entertainment.
• 3:32
  Speaker 7: You create a business around sports and you don't have
• 3:34
  Speaker 7: to be you don't have.
• 3:35
  Speaker 4: To be entertainer. So this is this is one of
• 3:39
  Speaker 4: those situations. So we're going to get all the game.
• 3:42
  Speaker 4: I'm sure we're going to get a lot of gyms,
• 3:44
  Speaker 4: a lot of information. So first and foremoal, thank you guys.
• 3:47
  Speaker 4: I appreciate it.
• 3:49
  Speaker 7: Thank you for having Yeah, we appreciate having us.
• 3:51
  Speaker 4: All right, So yeah, let's get us a backstory of
• 3:54
  Speaker 4: how this actually started.
• 3:55
  Speaker 7: Because we got to stop because we got to get
• 3:57
  Speaker 7: the biggest shout out. So tranfully of we said, mister Troy,
• 4:02
  Speaker 7: mister Rashad, there's these people from Philly. They're trying to
• 4:04
  Speaker 7: get in.
• 4:04
  Speaker 5: Contact with you.
• 4:05
  Speaker 7: I said, who is They dope shows man, they dig
• 4:08
  Speaker 7: and Philly. They want to they want to find y'all.
• 4:10
  Speaker 7: They called THEE I said, all right, let's get it
• 4:13
  Speaker 7: all the line.
• 4:13
  Speaker 4: So shout out, Shout out the tray, shout out the tray,
• 4:16
  Speaker 4: out the Spurgo billion God, shout out to Trey. That's
• 4:20
  Speaker 4: for sure. So yeah, so all right, so how did
• 4:22
  Speaker 4: this start? Believe it started in twenty seventeen, twenty twenty seventeen,
• 4:25
  Speaker 4: so what's the backstories on?
• 4:26
  Speaker 2: So we started in twenty seventeen. Our first show was
• 4:29
  Speaker 2: Jadakiss and Fat Freddy versus Jason Uh at the Fieldmore
• 4:35
  Speaker 2: field More. This was before the album, like because we
• 4:38
  Speaker 2: called Fat and we were like we wanted to do him.
• 4:40
  Speaker 2: He was like, well, we got this idea. We want
• 4:43
  Speaker 2: to have Kiss on it too, because we're trying to
• 4:44
  Speaker 2: do an album together. So this was really just like
• 4:47
  Speaker 2: a concept show. It really just got started, like the
• 4:50
  Speaker 2: concept got grown from just this one show. And we
• 4:53
  Speaker 2: did it in Philly at the Field Moore. Twenty five
• 4:55
  Speaker 2: hundred people sold it out in six weeks. Before we
• 4:58
  Speaker 2: did the show, people didn't belie, like I don't know
• 5:01
  Speaker 2: if that could work in Philly, Like I don't know
• 5:02
  Speaker 2: about that, but me and Jamiya we just went head
• 5:06
  Speaker 2: first and feet to the pavement. We hustled, We marketed
• 5:10
  Speaker 2: every week, every day, and we sold it out in
• 5:13
  Speaker 2: six weeks. So that was the first show and then
• 5:16
  Speaker 2: we did after that, we did Rick Ross. We did
• 5:20
  Speaker 2: Rick Ross and then we took that same show like
• 5:22
  Speaker 2: we made some money, but the money that we made,
• 5:25
  Speaker 2: we didn't like going splurge and buy chains and stuff
• 5:28
  Speaker 2: or whatever.
• 5:29
  Speaker 7: Yeah that comes in I see.
• 5:34
  Speaker 2: We we reinvested it and we booked Rick Ross and
• 5:38
  Speaker 2: we also booked Jadakiss and fab in Boston, So we
• 5:41
  Speaker 2: had never been to Boston before. The first time we've
• 5:43
  Speaker 2: been to Boston was when we did that show, and
• 5:46
  Speaker 2: we went there and it was like it was a
• 5:47
  Speaker 2: little bit of a culture shock. But we did the
• 5:50
  Speaker 2: same scheme like we did in Philly. We got to
• 5:52
  Speaker 2: the ground, we started meeting people, marketing, hitting the radio stations,
• 5:56
  Speaker 2: hitting the ground running, and we sold out the House
• 5:58
  Speaker 2: of Blues in Boston with Jadakiss and Fat And one
• 6:02
  Speaker 2: thing we learned about Boston is they love hip hop,
• 6:05
  Speaker 2: like no matter what the culture is, whoever's up there,
• 6:08
  Speaker 2: they like, they really are passionate about hip hop. Actually,
• 6:10
  Speaker 2: their first week sales we went on cell did better
• 6:14
  Speaker 2: than we did in Philly, so that was successful. And
• 6:17
  Speaker 2: then we went on to do some stuff in Baltimore,
• 6:19
  Speaker 2: which we'll get into, and just a bunch of other shows.
• 6:22
  Speaker 7: And so how did y'all meet? Right, because obviously I
• 6:25
  Speaker 7: got to the first show, but I was hip hop
• 6:27
  Speaker 7: and music plays a role in your life. But how
• 6:29
  Speaker 7: did y'all get together to say, let's come together and
• 6:33
  Speaker 7: create this dope platform so that we can make some
• 6:35
  Speaker 7: money promote the music that we love. How did y'all meet?
• 6:38
  Speaker 3: It was actually a mutual. My cousin is Am is
• 6:41
  Speaker 3: a friend of Steph's. They was friends growing up together.
• 6:45
  Speaker 3: So we all it was like a playoff game. We
• 6:48
  Speaker 3: all went to UH the Sixers was in the playoffs.
• 6:51
  Speaker 3: We all went to Xfinity Live. We was kind of
• 6:53
  Speaker 3: kicking it that day. I was doing parties at that time,
• 6:57
  Speaker 3: so from near Steph then started coming to all the
• 6:59
  Speaker 3: parties that I was having, so we would kick it
• 7:01
  Speaker 3: on the party level. We started talking about doing the
• 7:04
  Speaker 3: business together. Initially, the business is supposed to be like
• 7:06
  Speaker 3: a club because that was what I had currently going
• 7:09
  Speaker 3: on and stuff was doing real estate.
• 7:11
  Speaker 5: But once we.
• 7:12
  Speaker 3: Started, we had seen I had seen like with the
• 7:14
  Speaker 3: clubs that they was kind of like coming and going.
• 7:16
  Speaker 3: It was more like you kind of had like a
• 7:18
  Speaker 3: short window opportunity to make money in Philly before the
• 7:20
  Speaker 3: natives would start saying like, oh that club burnt out
• 7:23
  Speaker 3: or won't want to go there no more. So we
• 7:25
  Speaker 3: knew we wanted the longevity with a business, and I
• 7:28
  Speaker 3: felt like the club ain't have that. So then we
• 7:30
  Speaker 3: just started talking about like other things we could do,
• 7:32
  Speaker 3: and we seen a void in Philly where it was
• 7:34
  Speaker 3: like the club scene was dying out but when artists
• 7:37
  Speaker 3: was coming to the city, the whole city was getting
• 7:39
  Speaker 3: behind it. The whole city wanted to come out for
• 7:41
  Speaker 3: that one night.
• 7:41
  Speaker 5: So he was like, well, let's.
• 7:42
  Speaker 3: Keep recreating that bring artists through Philly on a consistent basis,
• 7:46
  Speaker 3: And that's what we did with dope shows.
• 7:48
  Speaker 7: So when you'll start though, right, because a lot of
• 7:50
  Speaker 7: times we don't see this and we try to highlight
• 7:52
  Speaker 7: it that there's two black men working together. Was it
• 7:55
  Speaker 7: initially off the stat like Yo, I like this guy,
• 7:58
  Speaker 7: like what he's doing, let's work go with that ego?
• 8:00
  Speaker 7: Was some negotiation like yo, you gotta scurb this and
• 8:04
  Speaker 7: then we can get this done. Like what was that like?
• 8:06
  Speaker 2: No, it really was just like I think we got
• 8:08
  Speaker 2: a mutual admiration for each other. And I was like, man,
• 8:11
  Speaker 2: like he got some traits that he was a little
• 8:13
  Speaker 2: younger than me, but I'm like, man, I really admire
• 8:16
  Speaker 2: like his hustle and like his integrity and things that
• 8:19
  Speaker 2: he does, like that I see from the outside looking
• 8:21
  Speaker 2: at so and I was like, when I go to
• 8:24
  Speaker 2: his parties, it's always lit like I'm having a good time,
• 8:27
  Speaker 2: and it's like, let's bottle that up, and like that's
• 8:29
  Speaker 2: let's make that something bigger. So I think it was
• 8:31
  Speaker 2: things that I've seen in him. I think it was
• 8:33
  Speaker 2: things he's seen and made that made us like great
• 8:36
  Speaker 2: partners and it's I mean partnership. Y'all know, it was
• 8:39
  Speaker 2: like a marriage. It was like you really gotta love
• 8:41
  Speaker 2: you gotta love your partner like like a brother. Like
• 8:44
  Speaker 2: sometimes y'all put each other in the headlock, but you
• 8:46
  Speaker 2: get past it and you and you move forward, and
• 8:49
  Speaker 2: you know, things come out the right way.
• 8:51
  Speaker 4: For people that's looking to just get into this game.
• 8:53
  Speaker 4: Like your first show, what was the steps? Obviously, I'm
• 8:57
  Speaker 4: assuming you contacted the venue said okay, how much is
• 9:00
  Speaker 4: it paid the venue? Then you gotta have production team,
• 9:02
  Speaker 4: then you got to book the artists. So can you
• 9:04
  Speaker 4: like walk us through the steps of up that you took.
• 9:06
  Speaker 3: Yeah, I mean when we first started, we kind of
• 9:11
  Speaker 3: started directly with the We knew the venue that we want,
• 9:13
  Speaker 3: We knew the size venue because I was already doing parties.
• 9:16
  Speaker 3: And with the parties, I was already doing like maybe
• 9:18
  Speaker 3: one thousand people fifteen hundred with no artists, so we
• 9:22
  Speaker 3: knew we wanted to start above that. So the venue
• 9:24
  Speaker 3: in our city that was twenty five hundred and twenty
• 9:27
  Speaker 3: six hundred people is the Field More of Philadelphia, So
• 9:30
  Speaker 3: we knew that that was the venue we wanted to do.
• 9:32
  Speaker 3: So we had the venue in mind, but then we
• 9:34
  Speaker 3: was just looking at different artists. So, like Steph said,
• 9:36
  Speaker 3: we contacted Fab. Once we decided on like, all right,
• 9:39
  Speaker 3: we're gonna do Fab and Kiss. We had the venue,
• 9:42
  Speaker 3: we then started to roll out all of the marketing
• 9:45
  Speaker 3: to the city. We got, got the radio station behind us.
• 9:48
  Speaker 3: We just started taking meetings and making sure that we
• 9:50
  Speaker 3: was getting in the marketing everywhere us as a brand,
• 9:53
  Speaker 3: our marketing has always been like a gorilla style marketing
• 9:56
  Speaker 3: approach where it's like we want everybody to see it
• 9:58
  Speaker 3: from eight to eighty. So if you live in Field, Adelphia,
• 10:00
  Speaker 3: if we got a show going on, you're gonna hear
• 10:02
  Speaker 3: about it some way, whether it's through the streets, whether
• 10:05
  Speaker 3: it's through the radio, whether it's through social media. So
• 10:08
  Speaker 3: that was the same approach we took from day one
• 10:10
  Speaker 3: and then six weeks into the promo we was able
• 10:13
  Speaker 3: to get the show sold up, but that was kind
• 10:15
  Speaker 3: of just like the steps of like getting the venue.
• 10:17
  Speaker 3: Then we got the artists, and then we put all the.
• 10:19
  Speaker 5: Marketing around it.
• 10:20
  Speaker 4: How did you get the artists?
• 10:22
  Speaker 3: We ended up just reaching out Fab at the time.
• 10:24
  Speaker 3: We tried to take a couple of different channels, but
• 10:26
  Speaker 3: we ended up emailing Yeah, he had an email on his.
• 10:31
  Speaker 4: Bio contact this person. Yeah, most artists though, Yeah, it
• 10:35
  Speaker 4: was yeah yeah.
• 10:42
  Speaker 3: All the time we were trying to figure out what
• 10:44
  Speaker 3: was the best way. We ended up was talking to
• 10:45
  Speaker 3: some other people that like, some folks that knew him,
• 10:47
  Speaker 3: but the email is ended up getting us the actual.
• 10:49
  Speaker 4: And said I want to book Fab for this show
• 10:52
  Speaker 4: and this is his price. Yea, yeah, hasn't change as much.
• 11:01
  Speaker 4: And like the artists people don't know most artists, they
• 11:04
  Speaker 4: want to get paid in cash. That's why he was
• 11:06
  Speaker 4: about back in all this back in on these rap songs.
• 11:10
  Speaker 4: Explain to them when they when they mean when they
• 11:12
  Speaker 4: talk about back in.
• 11:13
  Speaker 2: So you got to have their money. They're there, back
• 11:16
  Speaker 2: in money in cash. Usually some artists it depends, like Fab,
• 11:21
  Speaker 2: you could give him cash, like that's how he works.
• 11:23
  Speaker 2: He trusts our relationship. But some artists want day money
• 11:26
  Speaker 2: a week before they even get to the market, the whole,
• 11:28
  Speaker 2: the whole whole thing. So you got to wire it
• 11:30
  Speaker 2: to him.
• 11:30
  Speaker 7: Or whatever.
• 11:31
  Speaker 2: So it just depends on the artist. But that's that's
• 11:33
  Speaker 2: pretty much the back end. Like as far as like
• 11:36
  Speaker 2: whatever they do on the back end, you got to
• 11:38
  Speaker 2: have it. So whether the tickets sell and you hustled
• 11:40
  Speaker 2: and you sold it out or not, they still want.
• 11:42
  Speaker 4: So it's like if it's forty fifteen let's say up
• 11:45
  Speaker 4: front fifteen couple weeks, well twenty, Yeah, it's usually it
• 11:49
  Speaker 4: is ususually fifty percent upfront and then the other fifty
• 11:53
  Speaker 4: get when they get to the spot before they before
• 11:55
  Speaker 4: they start performing, like five minutes before you got to
• 11:57
  Speaker 4: count out and cash.
• 11:58
  Speaker 7: Yeah, work worth words. Otherwise, BEFA, it's a show on Sunday,
• 12:02
  Speaker 7: make sure you get to that bank. Bank ain't open
• 12:05
  Speaker 7: on something for sure.
• 12:07
  Speaker 4: No performance if they don't get if they don't get paid,
• 12:09
  Speaker 4: no performance.
• 12:11
  Speaker 7: To talk about riders, I.
• 12:15
  Speaker 3: Mean riders being one hundred percent honest. When we first
• 12:18
  Speaker 3: was in it, when we first got in the business business,
• 12:20
  Speaker 3: we was more like everything they put on the rider,
• 12:22
  Speaker 3: we gotta do, like we don't want the artists to
• 12:24
  Speaker 3: feel like they get here and we don't got something
• 12:27
  Speaker 3: that they want. But to date, now we got around
• 12:30
  Speaker 3: twenty five shows, we've done, so I can tell you now.
• 12:33
  Speaker 3: And at this point, we don't do everything that's on
• 12:36
  Speaker 3: the rider because a lot of times you'll see that
• 12:38
  Speaker 3: the artists don't use everything that they ask for. It's
• 12:41
  Speaker 3: kind of just like a list of things that they say,
• 12:44
  Speaker 3: like right now, if I was an artist and I
• 12:46
  Speaker 3: told people on this day, like I like these twenty
• 12:48
  Speaker 3: five things. As I'm traveling around the world and going
• 12:51
  Speaker 3: to these places, I may not want pink star birst
• 12:54
  Speaker 3: today like I might that might be on my rider,
• 12:56
  Speaker 3: but I may not care about it in the moment.
• 12:59
  Speaker 3: So we started just we kind of got we created
• 13:02
  Speaker 3: like a dope shows rider of like things that we
• 13:05
  Speaker 3: know we're gonna have there, like liquor.
• 13:06
  Speaker 5: We're gonna have liquor backstage at every show.
• 13:09
  Speaker 3: But some of the nuanced things, they're like things that
• 13:12
  Speaker 3: we like don't matter that much. Will cut it off
• 13:14
  Speaker 3: the roder just because it don't matter as much.
• 13:17
  Speaker 7: Y'all have a rider, and it's almost like a checklist
• 13:19
  Speaker 7: for the artists like or we'll have that will take that.
• 13:21
  Speaker 5: Yeah, that's smart, that's pretty.
• 13:23
  Speaker 3: So when they send it right like because sometimes they'll
• 13:26
  Speaker 3: send like they may send and may say like they
• 13:28
  Speaker 3: want five bottles of they might see they want five
• 13:31
  Speaker 3: bottles of East of Speed.
• 13:32
  Speaker 5: It's like we're not doing five balls speed.
• 13:35
  Speaker 3: You might get one, might get two, might might get
• 13:37
  Speaker 3: five bills, it might not be that. Just just depend
• 13:41
  Speaker 3: on what it is actually on the rider and what
• 13:42
  Speaker 3: we feel like, also depends on like how well the.
• 13:45
  Speaker 5: Show's doing too, like just everything.
• 13:48
  Speaker 4: Booking booking artists is not as easy as people. Like
• 13:51
  Speaker 4: I said, we've had some experiences with booking some artists,
• 13:53
  Speaker 4: and I mean booking it is just one part of it.
• 13:57
  Speaker 4: But last minute travel and things change, and this person's
• 14:02
  Speaker 4: riding needs to be updated, and it's like it could
• 14:05
  Speaker 4: be a lot, it could be a lot, and at
• 14:07
  Speaker 4: some point in time you just got to say enough
• 14:09
  Speaker 4: is enough. Like we had one artist that was asking
• 14:10
  Speaker 4: for way too much in the rider and we just
• 14:13
  Speaker 4: we're not doing it. Yeah, it turned out it wasn't
• 14:15
  Speaker 4: really him. He was cool, he really wanted but you know,
• 14:17
  Speaker 4: his team, his team.
• 14:20
  Speaker 2: We created like a dope thing with the riders though
• 14:23
  Speaker 2: to whereas though we get local businesses opportunity to like
• 14:28
  Speaker 2: help us build the riders. So it's like, for instance,
• 14:30
  Speaker 2: we got a restaurant in Philly, called kings and queens,
• 14:33
  Speaker 2: and they do all our food like they do all
• 14:35
  Speaker 2: our food, but they got amazing fish. They got this
• 14:38
  Speaker 2: fruit set up, actually.
• 14:41
  Speaker 5: Got it.
• 14:44
  Speaker 2: So like that's like that's how we tie in local
• 14:47
  Speaker 2: places and local brands to like put them in position
• 14:50
  Speaker 2: and like, you know, get in front of the artists,
• 14:52
  Speaker 2: because a lot of times that's not easy.
• 14:54
  Speaker 4: The riders dope even on the other side too. For
• 14:56
  Speaker 4: because the first time I heard about a rider, my
• 14:58
  Speaker 4: friend Valencia shot about she was this is like early
• 15:02
  Speaker 4: before your legion, when I was just I was doing
• 15:04
  Speaker 4: my financial planning thing, but I was doing it online
• 15:07
  Speaker 4: and people it was some interest to like book me
• 15:09
  Speaker 4: for certain things. So I would ask her, like how
• 15:12
  Speaker 4: much you charge and she was like, well, you have
• 15:14
  Speaker 4: a rider. I'm like, what's a rider? And then she
• 15:16
  Speaker 4: was telling me like a rider is everything that you request.
• 15:18
  Speaker 4: So it's like I request a first class plane ticket,
• 15:21
  Speaker 4: four star hotel I want, you know, like you said,
• 15:24
  Speaker 4: a fish dinner. Whatever you want, you could put it
• 15:26
  Speaker 4: in a rider. And then it's like this is this
• 15:28
  Speaker 4: is what I need to come. It makes it a
• 15:30
  Speaker 4: lot easy as opposed to saying like I want this.
• 15:33
  Speaker 4: And then every week you gotta like change it. This
• 15:35
  Speaker 4: is the set template of what I want. Like I said,
• 15:38
  Speaker 4: sometimes people just go overboard and like inntal floors and.
• 15:42
  Speaker 7: I want their clippers. I want a pink towel like.
• 15:47
  Speaker 5: This.
• 15:48
  Speaker 4: But it is good to know for artists, even entrepreneurs
• 15:53
  Speaker 4: entertainers to have a rider in place. It's important also,
• 15:57
  Speaker 4: I like, I like your idea from the other side
• 15:59
  Speaker 4: of it. Have a set rider like this is what
• 16:01
  Speaker 4: we provide, right, and then if they want something over
• 16:04
  Speaker 4: and above that, then you know you can accomminate it
• 16:06
  Speaker 4: if you want. But as opposed to just leaving up
• 16:08
  Speaker 4: to their wildest dreams just running up.
• 16:10
  Speaker 2: Them up, yeah, we never had an issue. They always
• 16:13
  Speaker 2: be happy with what they get because.
• 16:15
  Speaker 3: The spread that the spread that kings and queens and
• 16:17
  Speaker 3: the local businesses that come on a lot of times
• 16:20
  Speaker 3: it usually be more than what they was on their
• 16:23
  Speaker 3: rider when it's all said and done, because the companies
• 16:25
  Speaker 3: are trying to get their brains out there a lot
• 16:27
  Speaker 3: of times. So it's kind of kind of like one
• 16:29
  Speaker 3: hand and watched the other in that sense with the riders.
• 16:31
  Speaker 7: So this is important too because it's somebody listening right now,
• 16:34
  Speaker 7: who's and the maybe the party from phase when you
• 16:37
  Speaker 7: said you started funding, right, so you said you had
• 16:40
  Speaker 7: to pay that forty thousand. Are we at the time
• 16:43
  Speaker 7: working in real estate? Are we doing still doing the
• 16:45
  Speaker 7: clubs to allocate enough funds to pay for these things?
• 16:48
  Speaker 7: Like where are we getting the funded from.
• 16:49
  Speaker 5: To do it? Yeah?
• 16:50
  Speaker 2: So we I was in real estate, Mirror was working
• 16:54
  Speaker 2: and he also had a business as well, So we
• 16:57
  Speaker 2: just put our funds together. FAB was forty thousand, twenty thousand,
• 17:02
  Speaker 2: ten and ten. You know the venue was at that time.
• 17:05
  Speaker 2: I think it was like twenty thousand.
• 17:06
  Speaker 4: Chiss was twenty the venue to get so we ended
• 17:10
  Speaker 4: up getting faed and kissed together.
• 17:11
  Speaker 5: It was fifty all right, so fifty so ten kiss Yeah.
• 17:15
  Speaker 5: I don't know how they worked out.
• 17:17
  Speaker 3: It was like it was forty fab, but then once
• 17:19
  Speaker 3: we did it together, it was like fifty together.
• 17:22
  Speaker 4: Yeah, after versus that's changed.
• 17:26
  Speaker 7: This price is not today?
• 17:29
  Speaker 2: What were you saying? Oh you said yes, So we
• 17:31
  Speaker 2: broke it down. So whatever the price was, it was
• 17:33
  Speaker 2: twenty five. We both broke it down, took it. I
• 17:36
  Speaker 2: remember being at the TV bank on South Street putting
• 17:39
  Speaker 2: a deposit and I'm like I did a lot of
• 17:41
  Speaker 2: businesses before. But I don't know if this is really
• 17:43
  Speaker 2: gonna come back. I never did this before, and we
• 17:47
  Speaker 2: just we just put it all on faith and put
• 17:49
  Speaker 2: it all on hustle, and we put it out there
• 17:51
  Speaker 2: and we booked them.
• 17:52
  Speaker 4: So, like, you remember how much it costs the first
• 17:54
  Speaker 4: show to produce it. Yeah, it was seventy seventy thousand,
• 17:57
  Speaker 4: so fifty thousand for the artists, yeah, and then twenty
• 18:00
  Speaker 4: thousand for the venue.
• 18:01
  Speaker 7: Yeah.
• 18:02
  Speaker 4: So yeah, it was probably probably like eighty Yeah, like
• 18:06
  Speaker 4: at the market eighty bands in the venue that included
• 18:09
  Speaker 4: the audio person, security, they handled all the venue handled, yeah,
• 18:13
  Speaker 4: venue all you like it was like one house, yeah, yeah,
• 18:16
  Speaker 4: and then it was like marketing. You remember how much
• 18:19
  Speaker 4: you made off that, Yeah, so.
• 18:20
  Speaker 3: We made we we spent probably like eighty when they're making.
• 18:23
  Speaker 4: One forty and then sixty thousand dollar sixty profit.
• 18:28
  Speaker 3: Then we ended up we put the whole one forty
• 18:30
  Speaker 3: back into the business. So we booked Cross, So we
• 18:33
  Speaker 3: took that eighty we spent on the first show, and
• 18:35
  Speaker 3: then we spent that eighty on the Rick Ross Show,
• 18:38
  Speaker 3: and then the seventy we ended up doing or seventy
• 18:41
  Speaker 3: eighty we end up doing Fad and Kissing Boston. So
• 18:44
  Speaker 3: all money in all money in our first show we
• 18:47
  Speaker 3: sold it out mayde one forty. We took all the
• 18:49
  Speaker 3: money and put it right back into the business and
• 18:52
  Speaker 3: was like all we had celebrate after we come off
• 18:54
  Speaker 3: these two chows. So we still ain't celebrating after that.
• 18:58
  Speaker 7: The sixty thousand dollars profit is impressed, right, So how
• 19:00
  Speaker 7: did you get into the pricing of it because that's
• 19:02
  Speaker 7: an issue too, right, we don't know what to price
• 19:05
  Speaker 7: a ticket for so that we can make profit. Some
• 19:07
  Speaker 7: people will price it too low and that there's no
• 19:09
  Speaker 7: profit at the end. So what was that process like
• 19:11
  Speaker 7: of saying, all right, this is how much we have
• 19:13
  Speaker 7: to charge each person. Maybe there's a VIP, maybe there's
• 19:15
  Speaker 7: some type of incentive so that we can actually make
• 19:17
  Speaker 7: a profit once it's all sett up.
• 19:19
  Speaker 2: It's like comps off of other shows that were pulling
• 19:22
  Speaker 2: up that we would get some research for. And then
• 19:25
  Speaker 2: it is about like how you feel in the market.
• 19:26
  Speaker 2: It's like we we outside, we don't people like people
• 19:31
  Speaker 2: love Fat and kiss It's like, all right, this is
• 19:34
  Speaker 2: the price. So we came up with the prices internally,
• 19:37
  Speaker 2: and then when we put it on sale, We're seeing
• 19:39
  Speaker 2: how hot it was and how it's moving. We ticked
• 19:41
  Speaker 2: it up a little bit, you know, here and there.
• 19:44
  Speaker 2: So that's how we kind of gauged it.
• 19:45
  Speaker 7: Yeah, so the first price is the initial sale, but
• 19:49
  Speaker 7: then as you see people of person now becomes more
• 19:51
  Speaker 7: of a premium, right.
• 19:52
  Speaker 2: And then bit the less opens you got, the more
• 19:55
  Speaker 2: so you don't have that many opens left, meaning you
• 19:57
  Speaker 2: don't have that many tickets left.
• 19:58
  Speaker 8: It it's like the price even over premium, right, right,
• 20:02
  Speaker 8: So did we even start learning that where it was
• 20:04
  Speaker 8: like studying I remember during that time, this the first
• 20:07
  Speaker 8: show stuff was like studying stub hub.
• 20:09
  Speaker 3: So where like every day he'd be saying, like, yo,
• 20:11
  Speaker 3: yesterday we had one hundred tickets on stub Hub. Today
• 20:14
  Speaker 3: is only ten. So it's like all right, like now
• 20:17
  Speaker 3: we could like stub Hub was charging this amount for
• 20:20
  Speaker 3: it because we were so limited. So it's like all right,
• 20:23
  Speaker 3: now we know we could increase because ninety people just
• 20:25
  Speaker 3: bought tickets off stub hub for this price. So we
• 20:28
  Speaker 3: was like comparing, We was really comparing it to ourselves,
• 20:31
  Speaker 3: like people was buying it from us and then selling
• 20:33
  Speaker 3: it on after market sites. We was paying attention to
• 20:35
  Speaker 3: what where they were selling.
• 20:37
  Speaker 7: That's important because but you're not making the money no, right,
• 20:40
  Speaker 7: and so it's like, all right, if they're paying had
• 20:42
  Speaker 7: I got to engage my perfect.
• 20:45
  Speaker 4: When you first started, you just had one ticket price
• 20:47
  Speaker 4: or it was like a different packs like vps we.
• 20:50
  Speaker 3: Had, we kind of most of them always had like
• 20:53
  Speaker 3: a scale. So where we start out, we'll say, like
• 20:55
  Speaker 3: we look at the show, we say, like, all right,
• 20:57
  Speaker 3: we investing eighty thousand on this show. We know, like,
• 20:59
  Speaker 3: all right, we trying to make a certain amount of money.
• 21:01
  Speaker 3: In the beginning, we were thinking like more of a
• 21:03
  Speaker 3: double up, like all right, if you spending eighty, we're
• 21:05
  Speaker 3: trying to make one sixty. But as you gauge in
• 21:09
  Speaker 3: the show, it's like, all right, that might be too
• 21:11
  Speaker 3: much to put the tickets on sale for that going out.
• 21:13
  Speaker 3: So we know, like, all right, let's put it out
• 21:15
  Speaker 3: into the streets at a cheaper number. And then like
• 21:17
  Speaker 3: once we get a thousand tickets out on the street,
• 21:19
  Speaker 3: now you got those thousand people talking about it. Now
• 21:22
  Speaker 3: let's increase. So a lot of times that's how the plan,
• 21:24
  Speaker 3: and honestly we're still playing like that now for even
• 21:27
  Speaker 3: our up and coming shows.
• 21:28
  Speaker 7: One of the things that I remember saying was like,
• 21:31
  Speaker 7: you got a sixty day strategy, Like you've studied it
• 21:34
  Speaker 7: so much that you know sixty days out how the
• 21:36
  Speaker 7: show's going to perform, Right, How did.
• 21:38
  Speaker 5: You get that?
• 21:40
  Speaker 7: Just?
• 21:41
  Speaker 2: I mean back then it was just it was just
• 21:43
  Speaker 2: trial and error. But now it's like we got so
• 21:46
  Speaker 2: much experience, so many shows, so many ups, so many downs.
• 21:50
  Speaker 2: It's just a feel. It's just really a feel from
• 21:53
  Speaker 2: show to show and just knowing the cycle, knowing the artists,
• 21:57
  Speaker 2: knowing the heat of the artists, Like really what's going
• 21:59
  Speaker 2: on in the culture. It's not like we like from
• 22:02
  Speaker 2: Beverly Hills and we don't know what's going on, like
• 22:05
  Speaker 2: we in it every day. So just really knowing that
• 22:08
  Speaker 2: and where we are and taking them losses, taking the
• 22:11
  Speaker 2: ups and downs. We took some loss and losses for sure.
• 22:14
  Speaker 3: So learning like seeing like dang, Like when the tickets
• 22:17
  Speaker 3: start trending this way, it's like, lad, we had a
• 22:20
  Speaker 3: show once that was trending like this and it resulted
• 22:23
  Speaker 3: in the loss. So like, let's pivot. So we when
• 22:25
  Speaker 3: we go into a show, like even our current Wells
• 22:27
  Speaker 3: Fargo show, we knew like we got to have by
• 22:30
  Speaker 3: this date, we need to have this amount of ticket sold.
• 22:33
  Speaker 3: And if we don't got this amount of tickets sold,
• 22:35
  Speaker 3: were in trouble. And it's like or like by this date,
• 22:37
  Speaker 3: we gotta have this amount of ticket sold. It's like
• 22:40
  Speaker 3: we're trying to We go into a show with goals,
• 22:42
  Speaker 3: and a lot of times we exceed the expectations, but
• 22:44
  Speaker 3: it's sometimes where we got to pivot.
• 22:46
  Speaker 7: So sixty days out, you know, like I need to
• 22:48
  Speaker 7: have a thousand so or something something. Thirty days out
• 22:51
  Speaker 7: we need to have like four thousand, right, and then
• 22:54
  Speaker 7: we're gonna ramp it up. So what are the things
• 22:56
  Speaker 7: that if we missed the target right as far as
• 22:58
  Speaker 7: marketing and it's like all right, Panton, that anxiety levels
• 23:01
  Speaker 7: going off. What is some of the strategy that we
• 23:03
  Speaker 7: put in place if we know, like we didn't hit
• 23:05
  Speaker 7: our goal. What do we need to do now?
• 23:08
  Speaker 2: Price reductions we have we do sometimes we do ticket
• 23:12
  Speaker 2: deals with different people, like brokers in the market, Like
• 23:16
  Speaker 2: we'll find people that's buying wholesale tickets and we'll sell
• 23:19
  Speaker 2: them that way. So we just got a different a
• 23:21
  Speaker 2: whole lot of different ways to give rid of the tickets.
• 23:23
  Speaker 2: And sometimes we had shows we was selling tickets on
• 23:26
  Speaker 2: the streets, like we had to figure it out, like
• 23:29
  Speaker 2: get people hand in hand. So it was it's always different,
• 23:33
  Speaker 2: but we always got a strategy for it for sure.
• 23:37
  Speaker 2: And even going back to the Ross show, just like
• 23:39
  Speaker 2: ups and down to the business, we didn't really talk
• 23:42
  Speaker 2: about it when we was booking Ross. We almost sent
• 23:45
  Speaker 2: money to the wrong person with Ross because Ross had
• 23:48
  Speaker 2: like an email in his bio kind of like igh
• 23:50
  Speaker 2: fab did. But the email the email that our email
• 23:54
  Speaker 2: was like one letter off or something like that, and
• 23:57
  Speaker 2: this person was like minutes away from getting a big deposit.
• 24:02
  Speaker 2: So you got to really watch out for scams, like
• 24:04
  Speaker 2: with the artist stuff. So we've been lucky to not
• 24:07
  Speaker 2: have that issue, but we almost had that issue early.
• 24:10
  Speaker 2: You figured, like we made sixty like we would have
• 24:12
  Speaker 2: spent I forget how much that front end was, but
• 24:14
  Speaker 2: we would have been out that. So it's just really
• 24:17
  Speaker 2: like having there's a lot of a lot of different pitfalls.
• 24:20
  Speaker 7: So in true Philly fashion wins and losses. Right, yes,
• 24:23
  Speaker 7: about let's talk about some expensive thing true Philly fashion.
• 24:27
  Speaker 7: So let's let's go into a one that didn't work
• 24:30
  Speaker 7: and the numbers didn't hit and say all right, well,
• 24:32
  Speaker 7: we gotta go through it.
• 24:33
  Speaker 2: So we was going down the line. So we did
• 24:35
  Speaker 2: Fab and Philly, we did Ross and Philly, we did
• 24:37
  Speaker 2: Fab and Kiss and Boston and after that we was like, man,
• 24:41
  Speaker 2: heat checked, we on fire, Let's go out Baltimore. Like
• 24:44
  Speaker 2: that ain't that far. They just like Philly. It's the
• 24:46
  Speaker 2: same vibe, like they same same way. So we booked
• 24:50
  Speaker 2: g Zy, We booked uh ybis Scola who's from Baltimore.
• 24:54
  Speaker 2: He's not he's not really that known right now, but
• 24:57
  Speaker 2: back then he had a big song shining. And we
• 25:00
  Speaker 2: book pmb Rock who's from our city. And man, Baltimore
• 25:05
  Speaker 2: was like last minute and there was so much anxiety
• 25:09
  Speaker 2: and then like yeah, walk up town and we had
• 25:13
  Speaker 2: that that The day we had that show was to
• 25:16
  Speaker 2: rental downpour so it was raining crazy. So we did
• 25:19
  Speaker 2: terrible in the in the box office. We lost a
• 25:22
  Speaker 2: ton of money. I remember being in in the lobby
• 25:26
  Speaker 2: at a hotel we were staying at in Baltimore following day.
• 25:30
  Speaker 7: The following day and following more.
• 25:32
  Speaker 2: For me and I was getting ready to go back
• 25:33
  Speaker 2: to Philly and Mayor was like we were talking to
• 25:35
  Speaker 2: each other, were like, man, like you got enough to
• 25:37
  Speaker 2: get back to Philly. On the toll side of things,
• 25:40
  Speaker 2: like toll money tolls back and forth to Baltimore's forty dollars.
• 25:46
  Speaker 2: So like we was in there literally trying to streak
• 25:48
  Speaker 2: together eighty dollars. We just had to show the night before.
• 25:51
  Speaker 2: The budget for that show was like one hundred and
• 25:53
  Speaker 2: seventy thousand. How much you lost probably like a hundred yeah,
• 25:58
  Speaker 2: something one hundred thousand, but then yeah, it was eighty
• 26:03
  Speaker 2: dollars we were trying to put together just to get
• 26:05
  Speaker 2: back to Philly.
• 26:06
  Speaker 7: And we took a break after that.
• 26:08
  Speaker 5: It was four months.
• 26:10
  Speaker 2: It was humbling, but like the importance of relationships was
• 26:13
  Speaker 2: Like I said, we booked p and b Rock on
• 26:15
  Speaker 2: that show. He didn't really have it going in Baltimore,
• 26:18
  Speaker 2: but he was from our city, so we gave him
• 26:19
  Speaker 2: a shot and we built a relationship with him. So
• 26:23
  Speaker 2: and his management team and the guys is on his label.
• 26:27
  Speaker 2: So when we were able to get back four months later,
• 26:29
  Speaker 2: we had did his first, like one of his biggest
• 26:32
  Speaker 2: shows in Philly. They gave us an opportunity to do that,
• 26:35
  Speaker 2: and that's what really got us back on track. We
• 26:38
  Speaker 2: did two shows one day. We did the phil Moore
• 26:40
  Speaker 2: Back to back. We had sold the first show so
• 26:42
  Speaker 2: fast that we had to add a second show, so
• 26:45
  Speaker 2: we did five thousand people one day. We had a show.
• 26:47
  Speaker 2: Originally we had to show at seven o'clock, so that
• 26:50
  Speaker 2: one sold out, so we ended up putting the show earlier.
• 26:54
  Speaker 2: I think it started like four or five o'clock. We
• 26:56
  Speaker 2: sold that one out too, so we did five thousand
• 26:58
  Speaker 2: tickets in one day. But that came because of the
• 27:00
  Speaker 2: relationship we had with him. Yeah, we took a loss.
• 27:03
  Speaker 2: It was hard, it was crazy. We didn't know how
• 27:05
  Speaker 2: we was going to get back, but that relationship was
• 27:07
  Speaker 2: able to help us sustain and get back up and
• 27:10
  Speaker 2: really keep it going.
• 27:12
  Speaker 4: How do you how do you know how many people
• 27:14
  Speaker 4: at the venue? Like do you know? All right, this
• 27:18
  Speaker 4: artist is good for one thousand person venue, this artist
• 27:20
  Speaker 4: is good for four thousand person venue? Like how do
• 27:24
  Speaker 4: you Obviously it's never a set science, or maybe it is.
• 27:27
  Speaker 4: How do you determine the size of a venue?
• 27:31
  Speaker 7: It's a good resource. Pollstar it's good.
• 27:34
  Speaker 4: Pole Star stars like a website.
• 27:36
  Speaker 5: It's like a website. A website you can purchase a membership.
• 27:39
  Speaker 7: What is that? So it's basically.
• 27:42
  Speaker 2: It keeps stats to like every show that happens, like
• 27:45
  Speaker 2: any artists, they go on.
• 27:46
  Speaker 4: Toward they touring the past history here.
• 27:48
  Speaker 2: Yeah, so their touring history is real concrete, it's real detail,
• 27:53
  Speaker 2: and it tells you, like what how artists perform and
• 27:57
  Speaker 2: every market that they hit. It's not every show because
• 27:59
  Speaker 2: every show doesn't calculate on there, but like those big tours,
• 28:02
  Speaker 2: you can see it and you can see how much
• 28:05
  Speaker 2: how much they generated, like and what's the numbers.
• 28:08
  Speaker 7: You can see a lot of good information.
• 28:10
  Speaker 4: So you can say, Okay, this person did a thousand
• 28:12
  Speaker 4: people in Philly, so the venue of a thousand people.
• 28:15
  Speaker 4: Four thousand people doesn't make sense. He's never done that before, right, But.
• 28:17
  Speaker 3: We also keep right, we keep ourselves grounded. So like
• 28:21
  Speaker 3: in Philly we hitting the clubs, we hit another concepts.
• 28:23
  Speaker 3: Were watching artists from the start, so we've had artists
• 28:26
  Speaker 3: that jumped like we did a little Dirt. We was
• 28:28
  Speaker 3: doing a little dirt when he was doing twenty five
• 28:30
  Speaker 3: hundred people, we were selling them out. But then just
• 28:33
  Speaker 3: in July we did nine thousand people and sold Little
• 28:35
  Speaker 3: Dirt out, which that's like was a huge jump. When
• 28:38
  Speaker 3: you think about touring, like an artist going from being
• 28:40
  Speaker 3: a twenty five hundred, three thousand person artists to now
• 28:44
  Speaker 3: nine thousand person artists. But it was like we've seen
• 28:47
  Speaker 3: the growth, like we've seen the build up a little dirt.
• 28:49
  Speaker 3: We knew what he had going on, so he wasn't
• 28:51
  Speaker 3: afraid to take that shot of putting them at a
• 28:53
  Speaker 3: venue the whole nine thousand. So it's about just paying attention.
• 28:56
  Speaker 3: It's some artists that came out that we knew, Like
• 28:58
  Speaker 3: the first time we booked a little we knew Little
• 29:00
  Speaker 3: Baby was ready for twenty five hundred people. Yeah, in
• 29:03
  Speaker 3: the city, we ain't have to start at the thousand
• 29:05
  Speaker 3: or eleven hundred person speaks because we knew, like, all right,
• 29:08
  Speaker 3: he on fire right now, and with our brand, with
• 29:11
  Speaker 3: our marketing strategies, we know we can sell out the
• 29:13
  Speaker 3: film work. So it just depends on the artists, depend
• 29:16
  Speaker 3: on the situation. But Pole Star has been good for
• 29:18
  Speaker 3: us as well as just us always staying grounded and
• 29:21
  Speaker 3: close to the people, so that way we know, like,
• 29:23
  Speaker 3: all right, this artist could really work.
• 29:26
  Speaker 7: I was gonna say House of Blues is like that's
• 29:27
  Speaker 7: like the twenty five, So that's like going from House
• 29:29
  Speaker 7: of Blues to go into like the NBA arena.
• 29:31
  Speaker 3: Yeah, like a small college arena nine thousands of years.
• 29:35
  Speaker 7: One of the things that you and y'all mentioned the relationships.
• 29:37
  Speaker 7: You said Baby, you said, Dirt said, P and B.
• 29:42
  Speaker 7: How are y'all managing to keep sustainable relationships with them,
• 29:45
  Speaker 7: because that's that's tough. Like a lot of times people
• 29:46
  Speaker 7: just booked them and you bade them and it's like,
• 29:48
  Speaker 7: all right, yeah, that was a feeing here for business
• 29:51
  Speaker 7: and let's move on. But y'all managing it keeps the
• 29:53
  Speaker 7: same relationships where you can bring Baby back, you can
• 29:55
  Speaker 7: bring Dirk back, because there's something on that you guys
• 29:58
  Speaker 7: are doing bus here well. Well.
• 30:00
  Speaker 3: Our slogan since we started has always been ain't no
• 30:02
  Speaker 3: shows like dope shows, and we really put a lot
• 30:04
  Speaker 3: into that, whether that's with the production with the artists,
• 30:07
  Speaker 3: we actually create, like the screen work that goes on
• 30:11
  Speaker 3: behind the artists. A lot of times they get bored
• 30:12
  Speaker 3: into that where it's like we actually make their show
• 30:15
  Speaker 3: look different than they has looked as they travel all
• 30:17
  Speaker 3: over the world, as well as like the backstage experience
• 30:21
  Speaker 3: or making sure that you're making them feel good when
• 30:23
  Speaker 3: they're in the city, when they're in your market. Also
• 30:26
  Speaker 3: talking with the artists, like it's important to us. In
• 30:27
  Speaker 3: the beginning, we ain't really were so focused on the business.
• 30:30
  Speaker 3: We was less focused on the artists, and at one
• 30:33
  Speaker 3: point it kind of clicked for It's like we booking
• 30:35
  Speaker 3: a lot of the same people, so let's build these relationships.
• 30:39
  Speaker 3: Like once we the first time we booked Fab, we
• 30:41
  Speaker 3: ain't really talk much with Fab backstage in Philly, but
• 30:44
  Speaker 3: then when we booked them in Boston, it was like
• 30:46
  Speaker 3: we was chilling with Fab in Boston. So then that
• 30:48
  Speaker 3: then started the relationship. Where with Dirt, it was like
• 30:51
  Speaker 3: the first time we booked Dirt, it was cool, we
• 30:54
  Speaker 3: was in Philly, but then a month later we had
• 30:56
  Speaker 3: them in DC and it was like now you consistently
• 30:59
  Speaker 3: seeing the artist on a regular basis, and now you're
• 31:01
  Speaker 3: talking with him and getting them board into the brain.
• 31:04
  Speaker 3: Like when we were doing our festival, it was like
• 31:06
  Speaker 3: letting them know like it's two black men that built
• 31:08
  Speaker 3: a festival in our city, were both from West Philly.
• 31:11
  Speaker 3: The festival was in a venue that's actually in West Philly,
• 31:14
  Speaker 3: so it was like just getting artists boarding it at
• 31:17
  Speaker 3: so they kind of be bored into our story, into
• 31:19
  Speaker 3: the brand. So It's like that usually helped as well, first.
• 31:22
  Speaker 7: Booking them into that time, Like are you saying, like
• 31:25
  Speaker 7: all right if they need to be on stage by eight,
• 31:27
  Speaker 7: are you telling them yeah?
• 31:29
  Speaker 5: Yeah.
• 31:30
  Speaker 2: Also in addition to that, like first time Little Dirk
• 31:33
  Speaker 2: performed with a band was at our show. Our production
• 31:37
  Speaker 2: guy who's been with us even like back when we
• 31:40
  Speaker 2: first started, before he got with Dirt. He's with Dirt
• 31:42
  Speaker 2: now he's on he's Dirt's like tour manager, like he
• 31:45
  Speaker 2: runs Dirk's whole tour. We had a conversation. I was like, man,
• 31:49
  Speaker 2: I was like me and Mary was at lunch with him.
• 31:52
  Speaker 2: I was like, man, like Dirk, his music really is
• 31:54
  Speaker 2: like rock and roll, like it really is, like when
• 31:57
  Speaker 2: you think about it, like it's got like a very
• 31:59
  Speaker 2: musical element it. And I was like, he it would
• 32:02
  Speaker 2: be crazy if he if he if he did a
• 32:04
  Speaker 2: band like just this was just like for our show,
• 32:07
  Speaker 2: and and I was like, really think about it. I
• 32:09
  Speaker 2: was like, y'all really performed like that Drake song, Like
• 32:11
  Speaker 2: that's a crazy song, Like think about the horns on
• 32:14
  Speaker 2: that song. I'm like, you should put up doing that,
• 32:19
  Speaker 2: put the band behind that. And they end up doing
• 32:22
  Speaker 2: that band and they performed a band in dirt. He
• 32:25
  Speaker 2: is set is amazing and it's like that small thing,
• 32:28
  Speaker 2: like we was with him when he was just going
• 32:30
  Speaker 2: out there with the DJ and in his homies, but
• 32:33
  Speaker 2: just that small change in his tour and his show,
• 32:36
  Speaker 2: it made a huge difference. And I'm happy that the
• 32:40
  Speaker 2: guy we worked with was able to implement that into
• 32:43
  Speaker 2: his whole career. And it's just amazing to see it grow.
• 32:46
  Speaker 3: It's just crazy like that started in Philly and then
• 32:48
  Speaker 3: he end up taking that same band, a bunch of
• 32:50
  Speaker 3: Philly guys, like his drummer, his pianoist, all of them
• 32:54
  Speaker 3: his Philly guys.
• 32:55
  Speaker 5: They started on the Dope Show.
• 32:56
  Speaker 3: Stage and then they went around the world with that
• 32:58
  Speaker 3: same tour, that same set on the back outside to
• 33:02
  Speaker 3: a little baby.
• 33:03
  Speaker 4: So as far as the promotion, I'm gonna talk about this.
• 33:09
  Speaker 4: Do you put in the contract for the artists that
• 33:11
  Speaker 4: they have to promote on their social media?
• 33:13
  Speaker 9: Yes?
• 33:13
  Speaker 7: And that's sometimes a wrestle.
• 33:16
  Speaker 4: And then so what's what's the language that you usually use?
• 33:20
  Speaker 7: Very specific?
• 33:21
  Speaker 2: If it's an IG page post, i G pit this,
• 33:25
  Speaker 2: many i G page posts, this, many story posts, this,
• 33:28
  Speaker 2: this drop this when is supposed to have very specific.
• 33:33
  Speaker 3: So like a lot of times we'll say, like we
• 33:35
  Speaker 3: want a page post the dated tickets go on sell
• 33:37
  Speaker 3: and we specify the date.
• 33:40
  Speaker 4: It's like how long you gotta leave it up for?
• 33:42
  Speaker 3: Yeah, why don't necessarily say how long they got to
• 33:45
  Speaker 3: leave it up for? It is just usually like we
• 33:47
  Speaker 3: wanted to go up on this day. And then if
• 33:49
  Speaker 3: they a lot of times they let it live, if
• 33:52
  Speaker 3: they end up actually doing.
• 33:53
  Speaker 2: It, because it may it make a difference. I mean,
• 33:56
  Speaker 2: that's your connection with your fans. And one thing about Fab,
• 33:59
  Speaker 2: like you were saying, like Fab, he's forty thousand, Like
• 34:02
  Speaker 2: he's still at price. He're like he like he wants
• 34:04
  Speaker 2: the promoter to make money, and like, as an artist,
• 34:07
  Speaker 2: you should want the promoter make money. Whether it's us,
• 34:09
  Speaker 2: whether it's Live Nation, whether it's Rolling Line, whoever it is,
• 34:13
  Speaker 2: you should want them to make any money because they're
• 34:15
  Speaker 2: gonna be able to They're gonna want to book you
• 34:16
  Speaker 2: again and again and again. It's just like anything else.
• 34:19
  Speaker 2: So I feel like when you when you get out
• 34:22
  Speaker 2: there and you promote the show and you do stuff
• 34:24
  Speaker 2: that you're supposed to do, it's important. It's like it's
• 34:27
  Speaker 2: making the train rid, right, along nice and smooth.
• 34:29
  Speaker 4: No, you know who's the best person that we've come
• 34:32
  Speaker 4: into contact with? Take your guess artist.
• 34:37
  Speaker 7: I just got to say fab, shout the fab. But Bro.
• 34:44
  Speaker 3: Was promoting our show like crazy, shout.
• 34:48
  Speaker 4: What's his solid? But I was gonna say Jim Jones,
• 34:51
  Speaker 4: Jim Jones, Hey, he has no rider, never asked for anything,
• 34:56
  Speaker 4: like And we did the show with the Apollo and
• 34:59
  Speaker 4: we got him and he asks me for the flyer. Yeah,
• 35:02
  Speaker 4: Like I ain't even ask him to post a flyer, yeah,
• 35:04
  Speaker 4: because it was already going to sell out already. But
• 35:08
  Speaker 4: his team reached out like, yo, Jim, can you get
• 35:09
  Speaker 4: us the fly Jim posted it put the whole like yo, seller.
• 35:14
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• 35:16
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  Speaker 4: It's going to sell out quick. Make sure you get it.
• 37:36
  Speaker 4: Da da da da. Then have Santana post it cause
• 37:38
  Speaker 4: Santana's a job did you have?
• 37:40
  Speaker 2: So they understand. They understand I grew up like in
• 37:45
  Speaker 2: a crew where I used to be. He probably remember
• 37:46
  Speaker 2: I used to be around Jen Jones when I was younger,
• 37:49
  Speaker 2: and it's like they come from that era where it
• 37:51
  Speaker 2: was like they had to hustle to be where they
• 37:52
  Speaker 2: at h So they understand, like man, these black guys
• 37:56
  Speaker 2: they see like it's like yeah, like help.
• 37:59
  Speaker 4: Them, Yeah, why not?
• 38:01
  Speaker 7: You're gonna lose from that.
• 38:02
  Speaker 4: Yeah, so yeah, and you're actually getting paid.
• 38:04
  Speaker 5: To be there while we pulling and you see the cycle.
• 38:08
  Speaker 3: It's like an artist who act like they don't want
• 38:10
  Speaker 3: to post, and then you'll see eighteen months from now,
• 38:13
  Speaker 3: nobody even like it's like you was better off posting when.
• 38:17
  Speaker 4: When you had the opportunity contracts. How important is it
• 38:22
  Speaker 4: to have contracts in place and not just a handshake agreement.
• 38:26
  Speaker 2: Yeah, it's super important, very important, very very important, very specific,
• 38:30
  Speaker 2: very like it makes everybody accountable for sure.
• 38:35
  Speaker 3: So yeah, holds everybody accountable in in this business is
• 38:38
  Speaker 3: a lot of things that you that you don't necessarily
• 38:41
  Speaker 3: know what's gonna come.
• 38:41
  Speaker 2: Right.
• 38:42
  Speaker 3: We ain't know we was gonna be sitting down for
• 38:43
  Speaker 3: fifteen months because of COVID. So it's like when you
• 38:46
  Speaker 3: got those handshake deals, those those won't be able to
• 38:50
  Speaker 3: hold up when you're talking about rescheduling and you're talking
• 38:52
  Speaker 3: about things canceling or just stuff happening.
• 38:54
  Speaker 5: It's like you got to have the business in order.
• 38:57
  Speaker 7: Yeah, you said speaking of the fifteen months. A lot
• 39:01
  Speaker 7: of times, like people will have insurance on shows. Can
• 39:04
  Speaker 7: you talk about that? Is that something that you guys
• 39:06
  Speaker 7: have to have in the of cancelation because a lot
• 39:09
  Speaker 7: of people don't think about yo, I need to have
• 39:10
  Speaker 7: insurance in the events, like you did a festival, you
• 39:12
  Speaker 7: might need insurance if.
• 39:13
  Speaker 2: It rains, so specifically at our festival, I mean we
• 39:18
  Speaker 2: have to have insurance on our shows. As far as
• 39:19
  Speaker 2: our festival, we had specific a specific policy. We had
• 39:23
  Speaker 2: a rain policy and it rained cats and dogs at
• 39:25
  Speaker 2: our festival.
• 39:27
  Speaker 7: We had how.
• 39:30
  Speaker 2: Big Yeah, it was like six hundred grand, and we
• 39:33
  Speaker 2: end up we had made some money in the box
• 39:36
  Speaker 2: office and we were depending on the rest of our
• 39:38
  Speaker 2: money to come in with the walk up, but it
• 39:40
  Speaker 2: had rained so bad that we weren't able to recruit
• 39:43
  Speaker 2: that money that was going to be on the walk up.
• 39:45
  Speaker 2: So we had a big policy for two hundred and
• 39:48
  Speaker 2: fifty grand for a rain policy that if it rained
• 39:51
  Speaker 2: so much so many inches, we would get that money.
• 39:54
  Speaker 2: So that kind of compensated for all the walk up
• 39:56
  Speaker 2: that we didn't get. And that was just like us
• 39:59
  Speaker 2: just prime in and poking and just finding out things
• 40:01
  Speaker 2: for our insurance agent. So insurance is super super important.
• 40:06
  Speaker 7: Like.
• 40:09
  Speaker 4: They made today for real, for real honestly, like we
• 40:11
  Speaker 4: was gonna take a bag literally and having.
• 40:14
  Speaker 5: The rain insurance.
• 40:16
  Speaker 3: Like people was calling us the next day saying like, damn,
• 40:19
  Speaker 3: sorry it rained on y'all. Y'all had a good event,
• 40:21
  Speaker 3: but it rained. And we was looking at each other
• 40:23
  Speaker 3: like thank guys, like we would seeing it.
• 40:30
  Speaker 5: But it poured that.
• 40:31
  Speaker 3: Day, Like we were seeing puddles in the venue and
• 40:34
  Speaker 3: it was like because the venue was kind of like
• 40:36
  Speaker 3: indoor outdoor, it was puddles inside the venue and we
• 40:39
  Speaker 3: was just looking even that day we was like, yeah,
• 40:41
  Speaker 3: we know, we know it rained more than what we did.
• 40:44
  Speaker 4: So I want to talk about like scaling because it's
• 40:46
  Speaker 4: another thing that we had to go through. This is
• 40:49
  Speaker 4: what information is good. A lot of stuff you don't
• 40:51
  Speaker 4: know until you actually have to go through it, like
• 40:52
  Speaker 4: we go through stuff. So the first we was just
• 40:55
  Speaker 4: controlling the whole venue. We get a venue, like we did,
• 40:59
  Speaker 4: did you ugual Well Congress Center in Atlanta for invest Fest.
• 41:03
  Speaker 4: We just get the venue. We can do whatever we want.
• 41:06
  Speaker 4: But then Apollo it was a ticket Master venue. So
• 41:08
  Speaker 4: that was our first time going through ticket Master and
• 41:11
  Speaker 4: it's a whole bunch of different things that you got
• 41:13
  Speaker 4: to go through ticket at a like the seating charts,
• 41:16
  Speaker 4: so it's like different prices like so Investments. It was
• 41:18
  Speaker 4: four thousand people, but there was only two ticket prices,
• 41:20
  Speaker 4: vi IP ticket and general mission ticket, So it's a
• 41:23
  Speaker 4: lot easier. But did Apollo, we had like five different
• 41:25
  Speaker 4: ticket Like you could be fifty dollars, you could be
• 41:27
  Speaker 4: two hundred and one fifty depending on where you're sitting, right,
• 41:29
  Speaker 4: we had to determine that. But then also they hold
• 41:32
  Speaker 4: the money. They take a percentage of the money. So
• 41:35
  Speaker 4: so I know you'll got a big show coming up
• 41:37
  Speaker 4: at Wells Fargo, we'll talking about that, and I'm assuming
• 41:39
  Speaker 4: that's ticket Master.
• 41:40
  Speaker 7: Right, No, that's actually what Wells Fargo's has their own.
• 41:43
  Speaker 4: Got their own thing. Yeah, okay, so talk about.
• 41:46
  Speaker 3: Ticket We've been in that system the entire time, every Master.
• 41:49
  Speaker 3: Every event we've ever done other than this show that
• 41:53
  Speaker 3: we have coming up, has always been through tickets.
• 41:54
  Speaker 4: Oh you always use Ticketmaster, Yeah, because we use.
• 41:57
  Speaker 5: A lot of our venues we've used as a live
• 41:59
  Speaker 5: Nation venues.
• 42:00
  Speaker 3: On So talk about that, talk about working with ticket mass,
• 42:05
  Speaker 3: I mean, honestly, we kind of used to it. I
• 42:07
  Speaker 3: think the biggest thing for us was when we first started,
• 42:10
  Speaker 3: Like you just said, when we first started, we would
• 42:12
  Speaker 3: have our price points. But we did a lot of
• 42:15
  Speaker 3: shows at the field More House of Blues, those type
• 42:17
  Speaker 3: of venues where their general admission venues is staying in
• 42:21
  Speaker 3: room only, so you're not getting into the seat portion.
• 42:24
  Speaker 3: When we started doing the Net which is another venue
• 42:26
  Speaker 3: in our city which is a big larger than the
• 42:28
  Speaker 3: field More, but it's seated, So that was when we
• 42:31
  Speaker 3: started had to get into more of the scaling, and
• 42:33
  Speaker 3: with that we start our strategy came into like, all right,
• 42:37
  Speaker 3: the this how much money we want to make off
• 42:39
  Speaker 3: the show this movie want our total revenue to be.
• 42:41
  Speaker 3: So then we would back it out of like all right,
• 42:43
  Speaker 3: divide dad bout how many seats, So then we know
• 42:45
  Speaker 3: the average seat of the venue got to be this
• 42:48
  Speaker 3: amount of money, so then we would scale the show
• 42:50
  Speaker 3: that way. We're like, all right, if we know we
• 42:52
  Speaker 3: need an average ticket, the center ticket need to be
• 42:54
  Speaker 3: let's just say for the sake of talking, the center
• 42:57
  Speaker 3: ticket needs to be one hundred dollars. Our average ticket
• 42:58
  Speaker 3: needs to be one hundred dollars. So it's like, all right,
• 43:00
  Speaker 3: we know we could go as low as fifty dollars
• 43:03
  Speaker 3: up top, but we know up front we need people
• 43:04
  Speaker 3: at one fifty to all set the center being one
• 43:08
  Speaker 3: hundred dollars. So then that's how we would just start
• 43:10
  Speaker 3: to scale the show.
• 43:11
  Speaker 2: Yeah, and we look at it like real estate, like
• 43:13
  Speaker 2: where are you sitting at, Like what's your view, what's
• 43:16
  Speaker 2: your advantage point. We also have a system where we
• 43:19
  Speaker 2: do like a big spread sheet and we got like
• 43:22
  Speaker 2: for the Wells Farger, we got every seat broken out,
• 43:24
  Speaker 2: like every wherever you're at in the venue, and we
• 43:26
  Speaker 2: can make small changes on this big spreadsheet that can
• 43:31
  Speaker 2: give you an outcome of like what's going to be
• 43:34
  Speaker 2: when you make those changes. So we got like a
• 43:36
  Speaker 2: big spreadsheet. We work with a seat a guy that
• 43:39
  Speaker 2: was a CFO. He helped us build like this whole
• 43:41
  Speaker 2: spread sheet. So that's how we kind of build the
• 43:43
  Speaker 2: Wells Fargo and it helped us also with the mat
• 43:47
  Speaker 2: which is like a seated venue because every seat is
• 43:50
  Speaker 2: real estate wherever you sit in at Like I'm sitting here,
• 43:52
  Speaker 2: I'm closer to you. If I'm over there, it's maybe
• 43:55
  Speaker 2: not worth as much. So yeah, so I like that
• 43:58
  Speaker 2: every seat is real estate like that stuff.
• 44:00
  Speaker 7: Right.
• 44:00
  Speaker 4: Yeah, So marketing, because that's the biggest part I'm assumming.
• 44:05
  Speaker 4: You can have jay Z, but if nobody knows that
• 44:07
  Speaker 4: jay Z's going to be there. Yeah, it's not going
• 44:09
  Speaker 4: to be worthing. So I know you said that you
• 44:11
  Speaker 4: knew through do guerrilla marketing, but like what is what
• 44:14
  Speaker 4: is some marketing? And like how much money do you
• 44:16
  Speaker 4: usually allocate to marketing?
• 44:18
  Speaker 3: So I'm gonna just use our Wells for Fargo show
• 44:21
  Speaker 3: coming up because I feel like this is our big
• 44:23
  Speaker 3: one of our biggest marketing budgets, and a lot of
• 44:26
  Speaker 3: the marketing that we're doing is super creative. So this
• 44:30
  Speaker 3: budget for the Wells Fargar marketing budgets around seventy thousand
• 44:34
  Speaker 3: just for marketing, just for marketing.
• 44:36
  Speaker 5: Uh So we got around.
• 44:38
  Speaker 3: Twenty buses that's wrapped full buses wrapped throughout the city's
• 44:42
  Speaker 3: ridding around as the fact that everybody's seeing it, like
• 44:46
  Speaker 3: the public public transportation cepting. And then we got like
• 44:50
  Speaker 3: in the ls so that's like our train station, like
• 44:54
  Speaker 3: actually in the stations or in the actual cars that
• 44:57
  Speaker 3: people sitting in there is there going to work, coming
• 44:59
  Speaker 3: from work, going to school, coming from school. We got
• 45:02
  Speaker 3: maybe twenty in the l's and then twenty in the
• 45:05
  Speaker 3: sub that's just placed as well as we do like
• 45:08
  Speaker 3: posters so we'll do like posters plaster all throughout the city.
• 45:11
  Speaker 3: We usually do like twenty five hundred posters. We usually
• 45:14
  Speaker 3: get like fifty thousand flyers have. We got a street
• 45:17
  Speaker 3: team of guys that will go and hand out at
• 45:19
  Speaker 3: all the high school letouts, middle school letouts, college mid
• 45:23
  Speaker 3: day college stuff. Because Philly is a big college town.
• 45:27
  Speaker 3: We got Temple, you Pin, Drexel, LaSalle like it's a
• 45:30
  Speaker 3: bunch of different schools there. We hit all like the clubs,
• 45:34
  Speaker 3: going to concerts, making sure that all our flyers every
• 45:37
  Speaker 3: it's in the venue. So if it's a show that's
• 45:39
  Speaker 3: coming to Philly, dope shows, Flyers is going to be
• 45:41
  Speaker 3: present there as well as attacking social media, making sure
• 45:45
  Speaker 3: we got the sponsor ads, making sure that we're creative
• 45:48
  Speaker 3: with the content. So like for this Well as Fargo show,
• 45:50
  Speaker 3: we had eighty seven days from the time we announced
• 45:53
  Speaker 3: it up until the date of the show. In our
• 45:55
  Speaker 3: marketing plan, we listed out every day for the eighty
• 45:58
  Speaker 3: seven days, and it's every day we got content that
• 46:01
  Speaker 3: we're delivering the people for those eighty seven days to
• 46:04
  Speaker 3: make sure we reached them and that was with creative videos.
• 46:07
  Speaker 3: That was with us doing walkthroughs at the Wells Fargo,
• 46:10
  Speaker 3: showing people the venue, showing people the production, talking to
• 46:13
  Speaker 3: the consumer, telling them what they expect, getting the drops
• 46:16
  Speaker 3: from the artists. So it's a lot to go into
• 46:19
  Speaker 3: the to the market in eighty years. So then Power
• 46:22
  Speaker 3: ninety nine they ended up, which is the largest station
• 46:25
  Speaker 3: in Philly.
• 46:28
  Speaker 7: On that.
• 46:28
  Speaker 3: Yeah, we just did the come up show like two
• 46:30
  Speaker 3: weeks ago, and we ended up getting them from all
• 46:33
  Speaker 3: the money that we spent over the years and just
• 46:35
  Speaker 3: with our relationship with them, we was able to get
• 46:37
  Speaker 3: them to fully partner with us and back the concert
• 46:39
  Speaker 3: one hundred percent. So like right now and that we
• 46:41
  Speaker 3: was a turn on Power ninety nine, they probably talking
• 46:43
  Speaker 3: about it and having ticket giveaways like that's important too.
• 46:46
  Speaker 3: We learned that early in the business, like you I
• 46:49
  Speaker 3: do when you when you're doing your purchasing with your
• 46:51
  Speaker 3: radio station, you want to incorporate ticket giveaways. You want
• 46:55
  Speaker 3: them mentions outside of the commercials that you're paying for
• 46:58
  Speaker 3: because they may mention it six seven times. We're just
• 47:00
  Speaker 3: giving out two tickets, so you want those mentioned. So
• 47:04
  Speaker 3: the radio was a huge thing.
• 47:05
  Speaker 2: And then and we did a school tour, high school tour,
• 47:08
  Speaker 2: so we did went to about so far like five
• 47:11
  Speaker 2: high schools in Philly. So we just go into the
• 47:13
  Speaker 2: high school just really just to talk as black men,
• 47:16
  Speaker 2: like black businessmen, and we take a bunch of black
• 47:19
  Speaker 2: women as well, women just people that's in the business world, entrepreneurs,
• 47:24
  Speaker 2: and we talk about like positive messaging, like you don't
• 47:27
  Speaker 2: like we got a violence problem in Philly. So I
• 47:29
  Speaker 2: mean it's like that a lot of places in the country,
• 47:32
  Speaker 2: but in Philly is bad. So we just talked just
• 47:35
  Speaker 2: we black men up here that just built that built
• 47:37
  Speaker 2: this business. Like whatever y'all want to do, y'all can
• 47:39
  Speaker 2: do it. Just really giving them that positive reinforcement. We
• 47:43
  Speaker 2: talk about the show. We have giveaways, give them merch,
• 47:45
  Speaker 2: give them tickets, just really talking to them. We bring
• 47:49
  Speaker 2: artists and so we've done that. We've done so many things.
• 47:52
  Speaker 2: Market feel like.
• 47:54
  Speaker 4: What about social media influencers, Uh, we.
• 47:56
  Speaker 7: Do we got we got that.
• 47:58
  Speaker 3: So we so we got some influences just like tied
• 48:00
  Speaker 3: to the brain. Its like been with the brand since
• 48:02
  Speaker 3: the beginning. And they come to all the shows, they
• 48:05
  Speaker 3: get some type of experience while they got the shows,
• 48:07
  Speaker 3: but no matter what we got going on, they posting,
• 48:10
  Speaker 3: they let they alert their social media. But the Piggybag
• 48:13
  Speaker 3: all with Step was saying the high school tour piece
• 48:15
  Speaker 3: was good because then that gave us a lot of
• 48:17
  Speaker 3: the news coverage, different different things, just on the give
• 48:21
  Speaker 3: back side of things. And then with the kids, it's
• 48:24
  Speaker 3: like now you might only have you might have a
• 48:26
  Speaker 3: school of a thousand kids, the school is select with
• 48:29
  Speaker 3: one hundred kids is coming to this, but now it's
• 48:32
  Speaker 3: like all the kids know, and now they're telling everybody,
• 48:35
  Speaker 3: telling everybody in the neighborhoods. And the way we kind
• 48:37
  Speaker 3: of structured the school tour was like touching every area
• 48:40
  Speaker 3: of the city, so not like like we got we
• 48:42
  Speaker 3: went to West Philly Hot that's in West Philly, but
• 48:44
  Speaker 3: then we also touched Gratz and Serry Mansion which is
• 48:47
  Speaker 3: in North Philly, and then bark tround. Yeah, like we
• 48:50
  Speaker 3: just hit different parts of the city to make sure
• 48:52
  Speaker 3: that we're really covering it where everybody really know.
• 48:54
  Speaker 2: In our marketing is super creative, like if you look
• 48:57
  Speaker 2: at our flyer, like our flyers like like every time
• 49:01
  Speaker 2: we want to come with the marketing, the creative stuff
• 49:03
  Speaker 2: like next level stuff, like we thinking the ideas like
• 49:06
  Speaker 2: oh this just go with that, this go with this
• 49:09
  Speaker 2: like color schemes. We did that for this whole campaign
• 49:13
  Speaker 2: with the Wells Fargo we got, we had cartoon characters
• 49:17
  Speaker 2: made and then that's how we started the base of
• 49:19
  Speaker 2: the flyer and then like we added in different elements.
• 49:22
  Speaker 2: So it's our marketing is always like very very inspirational,
• 49:27
  Speaker 2: very like well thought out.
• 49:29
  Speaker 7: There's a lot of games. I got a bunch of questions.
• 49:31
  Speaker 7: Just listen to all that game is now. Number one
• 49:33
  Speaker 7: was you said that getting the advertisement on public transportation?
• 49:37
  Speaker 7: What's that process? Like who do you reach out to?
• 49:39
  Speaker 7: And then you said that you bought the radio ads,
• 49:41
  Speaker 7: and so like I'm wondering if that's based off relationships
• 49:44
  Speaker 7: or like what does that look like? Because again, I
• 49:47
  Speaker 7: mean you hear it all the time. People are like, Yo, hey,
• 49:49
  Speaker 7: this show's coming out. Make sure y'all go check it out.
• 49:51
  Speaker 7: What's that process? Like?
• 49:52
  Speaker 2: So we bought the raid, we bought the bus buses. Uh,
• 49:56
  Speaker 2: it's a feed to actually wrap the buses. So I
• 49:59
  Speaker 2: mean we could go to the budget, I guess, so
• 50:01
  Speaker 2: to wrap all of the buses we had it was
• 50:03
  Speaker 2: thirty thousand to wrap all the bus Yeah. No, there's
• 50:07
  Speaker 2: an ad company intersection.
• 50:10
  Speaker 7: There's an ad.
• 50:11
  Speaker 2: Company and they do they do large format advertisements. They
• 50:17
  Speaker 2: do in the bus depots on the buses, uh the
• 50:22
  Speaker 2: but like the bus stops. They got so many assets
• 50:25
  Speaker 2: that they that they be able to offer you and
• 50:27
  Speaker 2: you got to put together the ad creative or whatever
• 50:30
  Speaker 2: like that's how like our flyer and you give it
• 50:33
  Speaker 2: to them and they break it out and they position
• 50:35
  Speaker 2: it on the bus.
• 50:36
  Speaker 7: So we did that.
• 50:37
  Speaker 2: And as far as the radio station, we always on
• 50:39
  Speaker 2: the radio, we always deal with Part ninety nine. We've
• 50:42
  Speaker 2: done business with them for years and years and years.
• 50:44
  Speaker 2: So for this show, we had to talk to the
• 50:46
  Speaker 2: program director to get the proper support. Because you can
• 50:51
  Speaker 2: have ads on the radio running all day, but it's
• 50:53
  Speaker 2: about having the proper support. So we talked to the
• 50:55
  Speaker 2: program director over there, shout out to DC he might
• 50:58
  Speaker 2: listen to this to AIE, I'm sure he does. He
• 51:00
  Speaker 2: helped us build our marketing campaign on the radio.
• 51:05
  Speaker 3: So yeah, I mean just for somebody getting on the radio.
• 51:09
  Speaker 3: When we first started our first show, we went to
• 51:11
  Speaker 3: the radio. So that was back twenty seventeen, Freddie versus Jason,
• 51:15
  Speaker 3: we took it to the radio. We got a rep
• 51:17
  Speaker 3: at that time. They positioned us with a rep and
• 51:20
  Speaker 3: we used that saying like that's still our rep today.
• 51:23
  Speaker 3: So we built the so I would say like, if
• 51:25
  Speaker 3: when you go to radio, whoever it is, your rep is,
• 51:27
  Speaker 3: you want to make sure that you got a true
• 51:29
  Speaker 3: relationship with them and grow with them, tell them your vision,
• 51:32
  Speaker 3: like we was talking to them early on, like we've
• 51:34
  Speaker 3: had plenty of meetings with our rep at Power ninety nine,
• 51:37
  Speaker 3: telling her the growth that we wanted for the company
• 51:40
  Speaker 3: and how we wanted this support from the beginning. And
• 51:42
  Speaker 3: she used to tell us early on, like, once y'all
• 51:45
  Speaker 3: get to a certain point, like we probably would be
• 51:47
  Speaker 3: able to step in and partner with y'all and do
• 51:51
  Speaker 3: all this good creative stuff, but it probably had to
• 51:53
  Speaker 3: get to a point where y'all and spent certain certain
• 51:54
  Speaker 3: money with the company that y'alln did certain shows or
• 51:58
  Speaker 3: had certain acts around. So we kind of just worked
• 52:01
  Speaker 3: with her and she's seen our growth and now and
• 52:03
  Speaker 3: that's the position that we ended up. But this is
• 52:05
  Speaker 3: also the biggest show we got to date.
• 52:07
  Speaker 4: So let's talk about that. Let's talk about the Wells
• 52:09
  Speaker 4: Fargo show. What's the deal with that, what's the you know,
• 52:12
  Speaker 4: thought process and putting together that show.
• 52:14
  Speaker 5: Dope shows Birthday, Bad.
• 52:16
  Speaker 3: February tenth, what's your Birthday? That's Dope shows birthday. Dope
• 52:21
  Speaker 3: shows Birthday.
• 52:22
  Speaker 4: So that's like the anniversary started.
• 52:24
  Speaker 2: Yeah, So we got Little Baby, Little Dirt, Donna g Herbo,
• 52:30
  Speaker 2: and we have Little K and Little Little Young K
• 52:33
  Speaker 2: Little Move. They two big artists in Philly. They local artists,
• 52:37
  Speaker 2: but we wanted to get them a spotlight. We kind
• 52:39
  Speaker 2: of grew with them from when they first started, so
• 52:42
  Speaker 2: like for Philly, that's our taste poler like we love
• 52:45
  Speaker 2: Little Baby, we love Dirt, we loved g Herbo and Donna.
• 52:51
  Speaker 2: So we wanted to make it like condensed. Like usually
• 52:53
  Speaker 2: when you go to a show of this type of statue,
• 52:56
  Speaker 2: like your Powerhouses of the World or whatever, it may
• 53:00
  Speaker 2: have like a whole lot of artists, but you get
• 53:01
  Speaker 2: in like these small ten to fifteen minutes sets twenty minutes,
• 53:04
  Speaker 2: and you got a lot of artists you don't really
• 53:06
  Speaker 2: care about. So we wanted to curate it to whereas
• 53:08
  Speaker 2: though it is like it's strong and it's like everybody
• 53:11
  Speaker 2: that you really want to see. So we picked the
• 53:13
  Speaker 2: four hottest artists we could think of for our area,
• 53:16
  Speaker 2: and we put them together, and we like, they're gonna
• 53:18
  Speaker 2: have real sets. They're gonna have forty five minutes, an hour,
• 53:22
  Speaker 2: hour and a half depending on who the artist is.
• 53:24
  Speaker 2: So it's like real sets. So when you come, it's like, man,
• 53:27
  Speaker 2: I got to see I got to see the little baby,
• 53:29
  Speaker 2: Little Baby, not just some of a bridge version show.
• 53:32
  Speaker 2: That's really our vibe with Birthday Bash, and our production
• 53:35
  Speaker 2: is grand. We spending a lot for the production. We
• 53:39
  Speaker 2: got a big cat walk where the artists is being
• 53:42
  Speaker 2: be able to walk kind of like into the crowd
• 53:44
  Speaker 2: on some on some unique stuff, like a little bit
• 53:48
  Speaker 2: different than like your traditional type of show. So the
• 53:50
  Speaker 2: biggest show feels ever seen exactly exactly the biggest you've
• 53:54
  Speaker 2: ever seen. You know.
• 53:55
  Speaker 3: We have a good planner, so we had we create
• 53:59
  Speaker 3: these VIP experience and we have event planners help us
• 54:02
  Speaker 3: with that, like the actual VIP experience.
• 54:04
  Speaker 5: As far as everything will go into the show.
• 54:06
  Speaker 4: Yeah, y'all do it. You do it, so y'all put
• 54:09
  Speaker 4: all the everything together.
• 54:11
  Speaker 3: Yeah, So we got like a production We got in
• 54:13
  Speaker 3: house production guys, so like DJ, we have people that
• 54:16
  Speaker 3: help us through the process. But a lot of the
• 54:17
  Speaker 3: creativity is coming from me and stuff like even with
• 54:20
  Speaker 3: the lineup even now, just recently, we was having a
• 54:23
  Speaker 3: conversation with Dirk's team about just the collaborative effort we
• 54:27
  Speaker 3: want to see between him and Baby at the show.
• 54:29
  Speaker 3: Like that's a lot of times we'll curate, Like were
• 54:31
  Speaker 3: talking to all the artists teams about like y'all all
• 54:34
  Speaker 3: have records together. We want to make sure that that
• 54:37
  Speaker 3: get done that night, to where it's like, all right,
• 54:39
  Speaker 3: y'all popping out on each other's sets, not just like
• 54:42
  Speaker 3: where's a typical show where you'll see these lineups whereas
• 54:46
  Speaker 3: four or five artists, but you only see that artist
• 54:48
  Speaker 3: during their tom slot. Is like we want herb to
• 54:50
  Speaker 3: pop out when Dirk is on, We want Dirk to
• 54:53
  Speaker 3: pop out when Baby is on, and just having more
• 54:55
  Speaker 3: like a family affair that night, trying to give you
• 54:58
  Speaker 3: like an experience that you won't see nowhere else.
• 55:00
  Speaker 4: Yeah, so all right, let's talk about a little baby.
• 55:04
  Speaker 4: I heard he's four hundred thousand, true more than that, Yeah,
• 55:08
  Speaker 4: he was four hundred, uh worked five fifty five fifty.
• 55:14
  Speaker 7: So we got the biggest show Philly's ever seen, We
• 55:17
  Speaker 7: got the hottest artist. This budget sounds crazy, felas.
• 55:21
  Speaker 4: Budget, The artist is probably a million.
• 55:24
  Speaker 5: Yeah, yeah, I'm a million, a million in talent, a.
• 55:29
  Speaker 4: Million of talent, just talent a million, and that's not
• 55:33
  Speaker 4: including the venue. So how much you think you all
• 55:35
  Speaker 4: in everything is on course at one point one point
• 55:38
  Speaker 4: five one point five? How much you thin you're gonna make.
• 55:41
  Speaker 7: Off more than definitely got to do more than you.
• 55:52
  Speaker 4: So so let me ask you this as far as
• 55:54
  Speaker 4: putting it together and all of this, are you guys
• 55:56
  Speaker 4: still funding this out of your pocket or you have
• 55:58
  Speaker 4: outside no, no outside money, sponsorship.
• 56:02
  Speaker 2: We're working on sponsors, gratefully, we got the sponsors is
• 56:05
  Speaker 2: listened frankfully, y'all kind of through come with it.
• 56:08
  Speaker 4: But so have you ever have you ever thought about
• 56:13
  Speaker 4: taking other people's money or just everything yourself some ding
• 56:17
  Speaker 4: dash type make the money up yourself.
• 56:20
  Speaker 2: Eventually? I think our company is positioned to be, you know, purchased, acquired, acquired,
• 56:28
  Speaker 2: partner it up with, So we're in position for that
• 56:30
  Speaker 2: for sure. But we want to run the numbers up
• 56:32
  Speaker 2: and understand everything that goes into a situation like that
• 56:35
  Speaker 2: because you got to I mean, we already got proof
• 56:38
  Speaker 2: of concept, but just like really proof of numbers, like
• 56:41
  Speaker 2: you was able to do this much on your own.
• 56:43
  Speaker 2: He was able to make profit this much. So that's
• 56:46
  Speaker 2: really our our thought process now and.
• 56:49
  Speaker 4: Twenty twenty dollar people, twenty thousand.
• 56:51
  Speaker 7: People when y'all sell it out.
• 56:54
  Speaker 5: Yeah yeah, and were on that trajectory.
• 56:56
  Speaker 7: Yeah, I know this show that might need to be
• 56:58
  Speaker 7: in attendance. But what's about that? So I heard you
• 57:02
  Speaker 7: said it's the Dope show Birthday Bash. Yes, and when
• 57:06
  Speaker 7: I hit Birthday Bash, I think Atlanta, which makes me
• 57:08
  Speaker 7: think that this is an annual thing. It is the
• 57:11
  Speaker 7: same premise.
• 57:11
  Speaker 2: Yeah, right, So we want to do we want to
• 57:14
  Speaker 2: do Staples in Philly, like we started off doing like
• 57:17
  Speaker 2: the small stuff, twenty five hundred people here and there, whatever,
• 57:20
  Speaker 2: But we want to do like Birthday Bash. We got
• 57:22
  Speaker 2: Dope Fest, and then we want to put something else
• 57:25
  Speaker 2: in the fall, so maybe like three or four Staples
• 57:27
  Speaker 2: and Philly and then grow that to other markets, like
• 57:30
  Speaker 2: all right, we want to do this market, whether it's
• 57:32
  Speaker 2: Atlanta or wherever.
• 57:34
  Speaker 7: I don't know.
• 57:35
  Speaker 2: Like we got markets, but that's you know, we got
• 57:38
  Speaker 2: other markets where we want to build Staples. Staples, Staples
• 57:41
  Speaker 2: a big, big, big events.
• 57:42
  Speaker 7: Were looking at citizens Field.
• 57:45
  Speaker 5: It's crazy, that's crazy, you say, that.
• 57:47
  Speaker 8: Yeah.
• 57:48
  Speaker 7: I mean because I'm thinking like Philly, Philly. Philly was
• 57:50
  Speaker 7: the biggest place in Philly where I saw Kevin hartell
• 57:52
  Speaker 7: out Eagles. Yeah, yeah, that's what.
• 57:56
  Speaker 4: Yeah, Yeah, it was it hard to get the arena.
• 58:01
  Speaker 2: We had so many shows that we did, so we
• 58:03
  Speaker 2: had to fill out like a reference for and when
• 58:05
  Speaker 2: they probably did the reference, they probably yeah, but he
• 58:08
  Speaker 2: was able to.
• 58:08
  Speaker 4: Speak to somebody, yeah, yeah, because like MSG, it was
• 58:10
  Speaker 4: like impossible just to even speak to something. So he
• 58:13
  Speaker 4: was able to speak to somebody.
• 58:14
  Speaker 7: Yeah.
• 58:16
  Speaker 4: So let's talk about the festival though, Yeah, you're doing this,
• 58:21
  Speaker 4: it's gonna be annual thing with the festival. Did you
• 58:23
  Speaker 4: do the festival last year?
• 58:24
  Speaker 5: Festival twenty nineteen.
• 58:26
  Speaker 4: That was the last time toft that the last time
• 58:28
  Speaker 4: he's gonna bring it back and were bringing it back
• 58:29
  Speaker 4: this twenty twenty twenty two. Yeah, so talk about that.
• 58:32
  Speaker 4: What's that going to be?
• 58:34
  Speaker 5: All day festivals?
• 58:35
  Speaker 3: So twenty nineteen we built all day festivals started at
• 58:39
  Speaker 3: twelve o'clock, it went to eleven o'clock at night.
• 58:41
  Speaker 5: We had so.
• 58:44
  Speaker 3: Like we was so forward thinking too. Just what even
• 58:46
  Speaker 3: when you look at the lineup we had back then
• 58:49
  Speaker 3: in twenty nineteen. The original lineup, some of these artists
• 58:52
  Speaker 3: ended up not performing based off of things they had on,
• 58:55
  Speaker 3: things they had going on, but whatever, all the things
• 58:58
  Speaker 3: they had going on. But the lineup was P and B,
• 59:02
  Speaker 3: Rock the Baby, and Roddy Rich, NBA Young Boy, Little Dirt,
• 59:07
  Speaker 3: Young Dolph, Push.
• 59:09
  Speaker 7: Your t.
• 59:11
  Speaker 3: Uh, Cowboy, Cowboy, and then maybe Philly artists maybe yeah,
• 59:17
  Speaker 3: like maybe six seven strong artists. Yeah, so like that
• 59:24
  Speaker 3: was how we came and that was our first one.
• 59:25
  Speaker 3: That was how we came out the gate. We end
• 59:27
  Speaker 3: up losing a few of those artists. Unfortunate, NBA Young
• 59:30
  Speaker 3: Boy got arrested during that time, so he wasn't able
• 59:32
  Speaker 3: to perform. Roddy Rich ended up having some type of
• 59:34
  Speaker 3: crossbooking so he wasn't able to perform, but pretty much.
• 59:38
  Speaker 2: Dirt, But that's how we grew our relationship with Dirt.
• 59:42
  Speaker 3: Yeah, we ended up doubling back with Dirt and selling
• 59:44
  Speaker 3: Mount in September. That was in July, and that kind
• 59:48
  Speaker 3: of kicked it off, just us being in close communication
• 59:51
  Speaker 3: with them, but during it, whatever legal trouble he was
• 59:53
  Speaker 3: having at that time.
• 59:55
  Speaker 7: This year, Yeah, there's one Philly name that I haven't
• 59:59
  Speaker 7: heard meet.
• 1:00:02
  Speaker 2: I mean we tried to We tried, we tried to
• 1:00:04
  Speaker 2: meet a couple of times. I'm looking right, I mean
• 1:00:13
  Speaker 2: we tried to me multiple times.
• 1:00:16
  Speaker 3: I mean usually is the a lot of times when
• 1:00:19
  Speaker 3: you got it felt like for artists right when you're
• 1:00:21
  Speaker 3: from Philly, that's the biggest market, so a lot of
• 1:00:25
  Speaker 3: times that's where you got the most leverage. Act So
• 1:00:28
  Speaker 3: so do your own show or if you if you
• 1:00:30
  Speaker 3: got a torn deal, or if you got certain things
• 1:00:33
  Speaker 3: going on with your label. A lot of times they'll
• 1:00:35
  Speaker 3: try to hold the Philly show. So I think that's
• 1:00:38
  Speaker 3: a true answer. I feel like that's why we haven't
• 1:00:40
  Speaker 3: been able to get a Meek show nor an Uzi
• 1:00:43
  Speaker 3: show really going because based off of deals that they
• 1:00:47
  Speaker 3: got just pigeonholes them from working with other promoters a
• 1:00:51
  Speaker 3: lot of times.
• 1:00:53
  Speaker 7: But we would love to do it.
• 1:00:54
  Speaker 5: Love, We would love to do a Meek show. Love
• 1:00:56
  Speaker 5: to do a Uzzi show, you know.
• 1:00:58
  Speaker 7: What I would love just like as a like, if
• 1:01:00
  Speaker 7: you can do it, we can just get like state property. Yeah,
• 1:01:04
  Speaker 7: like I could to see seagulls yea like.
• 1:01:07
  Speaker 3: We had we had we had our last show before
• 1:01:11
  Speaker 3: the pandemic of fab ended up bringing It was fab right,
• 1:01:14
  Speaker 3: before the pandemic, because that's what's crazy.
• 1:01:16
  Speaker 5: We talked a lot about FAB.
• 1:01:17
  Speaker 3: Our company is booked FAB almost every year that we've
• 1:01:19
  Speaker 3: been in business, just because of the relationship, and FAB
• 1:01:22
  Speaker 3: ended up bringing out the whole state property.
• 1:01:24
  Speaker 5: It was legendary. Ain't no shows like dope shows.
• 1:01:29
  Speaker 4: So what's this what's the scaling model? I think you
• 1:01:31
  Speaker 4: said possible acquisition, So how do you take this thing
• 1:01:36
  Speaker 4: to the next level?
• 1:01:39
  Speaker 2: Like I said, just creating stables, the staples, Like we
• 1:01:43
  Speaker 2: did the small things, the small events, the small events.
• 1:01:46
  Speaker 2: But it's like really just building like everybody like knowing,
• 1:01:49
  Speaker 2: like all right, birthday bashes this time, dope fest is
• 1:01:54
  Speaker 2: this time in these markets, like really placing that that
• 1:01:58
  Speaker 2: that muscle memory and By's head every year and they know,
• 1:02:02
  Speaker 2: like dope shows is coming. Like when I think at
• 1:02:04
  Speaker 2: this time, I felt like it was time for the
• 1:02:07
  Speaker 2: dope shows. Whatever it is we're doing. So just building
• 1:02:10
  Speaker 2: those stables and scaling.
• 1:02:11
  Speaker 7: It that way.
• 1:02:12
  Speaker 5: And we got merch, so we about the merchant. Yeah,
• 1:02:14
  Speaker 5: we got the merch.
• 1:02:18
  Speaker 7: Merch that's crazy.
• 1:02:21
  Speaker 4: At the event, yea, at the event, available on.
• 1:02:24
  Speaker 7: One when you do it at the event, like and
• 1:02:27
  Speaker 7: that was one of the too, is like they it
• 1:02:29
  Speaker 7: was like a percentage at the venue try to take
• 1:02:31
  Speaker 7: Is that truth for you guys to or is it
• 1:02:32
  Speaker 7: just like that was.
• 1:02:34
  Speaker 4: The apollo Yeah, yeah, certain venues certas.
• 1:02:40
  Speaker 5: We always try to get around that. But we definitely
• 1:02:43
  Speaker 5: want to.
• 1:02:43
  Speaker 3: Create those staples and then take them to other cities too.
• 1:02:46
  Speaker 3: Like the vision is not for dope Fest to just
• 1:02:49
  Speaker 3: live in Philly. The vision is for dope Fest to
• 1:02:51
  Speaker 3: grow in Philly, to get built up there, but then
• 1:02:54
  Speaker 3: take that to them, same to other markets. So we're
• 1:02:57
  Speaker 3: like we talked about Boston, right, Like Boston is somewhere
• 1:02:59
  Speaker 3: we're we went and it was a hot bid for
• 1:03:01
  Speaker 3: hip hop.
• 1:03:01
  Speaker 5: We know we know how to work in Boston. We
• 1:03:04
  Speaker 5: know how to get a show sold out.
• 1:03:05
  Speaker 3: So taking that same festival model, like, we want to
• 1:03:08
  Speaker 3: take dope Fest across the world and.
• 1:03:11
  Speaker 2: We're gonna build other verticals with it. Uh, this probably
• 1:03:15
  Speaker 2: breaking news on your leisure. We're doing the label in
• 1:03:20
  Speaker 2: twenty times. So we're gonna like Philly hasn't had like
• 1:03:25
  Speaker 2: we had like Philly International back in the day, and
• 1:03:28
  Speaker 2: then we had like Black Friddayday we had and all
• 1:03:32
  Speaker 2: that stuff like property, we had a lot, but when
• 1:03:35
  Speaker 2: we look around Philly is a lot of talent that's
• 1:03:37
  Speaker 2: not really getting seen around the world. And we're gonna
• 1:03:39
  Speaker 2: be a label that get artists whoever.
• 1:03:41
  Speaker 4: But we want to come to the hardest. Who's the
• 1:03:42
  Speaker 4: hottest artist in Philly right now? I want to come up.
• 1:03:44
  Speaker 3: I mean there's a lot got Philly got a lot
• 1:03:47
  Speaker 3: of artists. The two that we made this on the show,
• 1:03:49
  Speaker 3: which is Young Kay Little Move they.
• 1:03:52
  Speaker 5: Super on Fire Tours.
• 1:03:55
  Speaker 3: Artist is from West Philly super on Fire. Least War
• 1:03:58
  Speaker 3: artists in West Philly, super on Fire.
• 1:04:00
  Speaker 2: It's a lot of it's a lot of young guys
• 1:04:02
  Speaker 2: in Philly's cooking up right now. And the biggest thing
• 1:04:06
  Speaker 2: is like we want to provide because we see these
• 1:04:08
  Speaker 2: artists like we see like a Dirt and it's like
• 1:04:10
  Speaker 2: he's from Chicago drill scene.
• 1:04:12
  Speaker 7: It's crazy there.
• 1:04:13
  Speaker 2: But it's like when Dirt come into town, he got
• 1:04:15
  Speaker 2: twenty people, thirty people that he employed. Has got roles
• 1:04:18
  Speaker 2: as I'm a production manager, I'm this manager. I'm a
• 1:04:21
  Speaker 2: guy to go get whatever Dirt need. And it's like
• 1:04:24
  Speaker 2: you have to create those verticals to be able to
• 1:04:26
  Speaker 2: like get these kids out of the environment that they
• 1:04:28
  Speaker 2: in and they have talent, and it's like you're creating
• 1:04:31
  Speaker 2: a business model. They fortune five hundred companies these artists,
• 1:04:34
  Speaker 2: like you got artists that's creating one hundred million dollars
• 1:04:38
  Speaker 2: a year and revenue and they making money and they
• 1:04:42
  Speaker 2: putting people to work. So I feel like really just
• 1:04:45
  Speaker 2: creating that to whereas though we're giving people from our
• 1:04:47
  Speaker 2: city and any city opportunity to break as an artist
• 1:04:51
  Speaker 2: and really push push the agenda forward. And we know
• 1:04:54
  Speaker 2: to show stuff. We could book any venue across the
• 1:04:57
  Speaker 2: across the United States. That's a lot of nation or
• 1:05:00
  Speaker 2: like things that we or wherever we got access, we
• 1:05:03
  Speaker 2: got access to a lot of venues. So just really
• 1:05:05
  Speaker 2: teaching them the tour building the tour, building it slow
• 1:05:08
  Speaker 2: and low, doing like all right, you feel like you
• 1:05:11
  Speaker 2: could do a thousand people, do five hundred and sell
• 1:05:14
  Speaker 2: that out and give people an experience and let them know, like, man,
• 1:05:18
  Speaker 2: that's a real show when I go there. That's why
• 1:05:20
  Speaker 2: Drake got fans like you got Kendrick Lamar because when
• 1:05:23
  Speaker 2: you go see them guys perform, they give you a show,
• 1:05:26
  Speaker 2: They give you what you came for. So it's like
• 1:05:28
  Speaker 2: really teaching the artists that, not just making it like
• 1:05:31
  Speaker 2: base Bly when I'm going on the stage and I'm
• 1:05:33
  Speaker 2: taking a hundred of my homies, like really giving them something.
• 1:05:36
  Speaker 2: So we want to bring that to Obviously we're already
• 1:05:39
  Speaker 2: doing that with Dope shows. We wanted to bring it.
• 1:05:40
  Speaker 2: We want to bring it to a record label and
• 1:05:42
  Speaker 2: really try to put on breaking.
• 1:05:44
  Speaker 4: What about COVID, How has that affected you? How do
• 1:05:48
  Speaker 4: you think that will affect the live events space moving forward?
• 1:05:53
  Speaker 2: Obviously affected us because we were shut down for what
• 1:05:56
  Speaker 2: fifteen sixteen months? Yeah, it killed us for that time,
• 1:06:00
  Speaker 2: but we just used it to strategize and build and
• 1:06:03
  Speaker 2: really be ready when it Like when we came out
• 1:06:08
  Speaker 2: of the we had sent Dirt the money for the
• 1:06:10
  Speaker 2: biggest show we had had. He had had like probably
• 1:06:14
  Speaker 2: nine months before, like, so we was just playing it
• 1:06:16
  Speaker 2: and strategizing it ahead and we sent them the money
• 1:06:19
  Speaker 2: and when we came out, we had a crazy show.
• 1:06:21
  Speaker 5: So it's just really just yeah, no, I mean it was.
• 1:06:25
  Speaker 3: It was tough for us, but it also was I
• 1:06:28
  Speaker 3: would say it was the first time since we've been
• 1:06:30
  Speaker 3: in business that we've had that amount of time to
• 1:06:33
  Speaker 3: sit down and really look at the business and look
• 1:06:35
  Speaker 3: at all the areas that we were successful and was
• 1:06:37
  Speaker 3: making money all the areas where we was leaving money
• 1:06:40
  Speaker 3: on the table too. So we talked about merch. Being honest,
• 1:06:43
  Speaker 3: we did. We've been doing merch since we started, but
• 1:06:46
  Speaker 3: never at the capacity we're doing merch now. Like we was,
• 1:06:49
  Speaker 3: we wasn't really taking the merch series. We was more
• 1:06:51
  Speaker 3: like worrying about just selling the shows out. Where now
• 1:06:54
  Speaker 3: we positioned ourselves where we got a true merch business.
• 1:06:57
  Speaker 5: The merchan is available online.
• 1:06:58
  Speaker 3: We got a set up at the shows now, not
• 1:07:01
  Speaker 3: just like a table where we just got hoodies laying
• 1:07:04
  Speaker 3: out on them. We just put a lot of thought
• 1:07:06
  Speaker 3: into just every avenue of the business. January sixteenth, we
• 1:07:09
  Speaker 3: have a showcase where we allow local artists to come
• 1:07:13
  Speaker 3: on the showcase and perform, and then two artists from
• 1:07:16
  Speaker 3: that showcase could win.
• 1:07:17
  Speaker 5: A spot on the World as far Ago.
• 1:07:18
  Speaker 3: So whereas like you could win the opportunity to open
• 1:07:21
  Speaker 3: up on the same stage as Little Baby, Little Dirt,
• 1:07:24
  Speaker 3: Gunna g Herbo in front of twenty thousand people, just
• 1:07:27
  Speaker 3: from you positioning yourself on the showcase. That was something
• 1:07:30
  Speaker 3: that we knew that we talked about before the pandemic,
• 1:07:33
  Speaker 3: but we just didn't really set it up and put
• 1:07:35
  Speaker 3: that make that a part of our infrastructure.
• 1:07:37
  Speaker 5: As a business.
• 1:07:38
  Speaker 3: And now we was able to so where we had
• 1:07:40
  Speaker 3: local artists always hitting us up, always asking us for opportunities.
• 1:07:44
  Speaker 3: Now and it's like we was able to really create
• 1:07:46
  Speaker 3: a platform in a business where we can do that.
• 1:07:48
  Speaker 3: So got industry A and the artists coming down for that.
• 1:07:51
  Speaker 3: We got Little Dirk's drummers going to be on the
• 1:07:54
  Speaker 3: on that, We got DJs, so it's really an opportunity
• 1:07:58
  Speaker 3: for artists and Philly tron State area to really come
• 1:08:01
  Speaker 3: down and showcase.
• 1:08:03
  Speaker 7: Obviously it's YouTube, but you've had to build out a team.
• 1:08:06
  Speaker 7: How many people are part of the Dope Shows team?
• 1:08:08
  Speaker 7: And like you said, like fifteen months of a long time.
• 1:08:10
  Speaker 7: So during this time that we haven't team meetings of
• 1:08:12
  Speaker 7: like how we generate income. More of the ideas that
• 1:08:14
  Speaker 7: are coming from you guys at the top. It's like
• 1:08:17
  Speaker 7: we know, like listen, you're the owners, but you got employees. Yeah, yeah, first,
• 1:08:21
  Speaker 7: so like what would you guys do?
• 1:08:23
  Speaker 3: So employees wise, we got around ten employees, I would say,
• 1:08:26
  Speaker 3: but it's usually on like a they usually work for
• 1:08:29
  Speaker 3: the event more so like it's like we got a
• 1:08:32
  Speaker 3: stage manager, but we ain't on stage, is not we
• 1:08:34
  Speaker 3: not necessarily paying the stage manager. So Steph and I
• 1:08:37
  Speaker 3: would we would meet daily during the pandemic those fifteen
• 1:08:41
  Speaker 3: sixteen months. We were still meeting every day like our
• 1:08:44
  Speaker 3: typical work schedule to come up with ideas and playing
• 1:08:48
  Speaker 3: and we would bounce things off people from the team.
• 1:08:50
  Speaker 3: But during that time, it was we was really isolated
• 1:08:53
  Speaker 3: because it wasn't no shows happening, Like a lot of
• 1:08:57
  Speaker 3: people that's a part of the team is just tied
• 1:08:59
  Speaker 3: to areas that we would need for the actual show.
• 1:09:03
  Speaker 3: So it was just more so us locked in on
• 1:09:05
  Speaker 3: the planning side and just really had to the weather
• 1:09:08
  Speaker 3: the storm or like we don't know when it's gonna
• 1:09:10
  Speaker 3: come back, like Stepth mentioned it, but like that was
• 1:09:13
  Speaker 3: crazy during the pandemic. We had We went into the
• 1:09:15
  Speaker 3: pandemic with four or five artists booked already, like already
• 1:09:18
  Speaker 3: booked already, pig because we was planning for Dope Fest
• 1:09:21
  Speaker 3: twenty twenty and in the middle of the pandemic, on
• 1:09:24
  Speaker 3: top of having five front ends already out and having
• 1:09:28
  Speaker 3: one or two venues already booked, so you don't know
• 1:09:30
  Speaker 3: when you're gonna get that money back. We then sent
• 1:09:33
  Speaker 3: dirt more month like we was then sent more money out,
• 1:09:36
  Speaker 3: still not knowing when we was gonna be able to
• 1:09:38
  Speaker 3: get that show off. So it was like being able
• 1:09:41
  Speaker 3: to plan knowing like the sun gonna shine again one day,
• 1:09:44
  Speaker 3: like one day we'll be able to do this again.
• 1:09:47
  Speaker 3: But we wasn't making no money honestly, and we were
• 1:09:50
  Speaker 3: still actually putting money out, but still just investing in
• 1:09:53
  Speaker 3: the dream.
• 1:09:54
  Speaker 4: Ah nah, I appreciate you, brothers man. So what would
• 1:09:56
  Speaker 4: you like to tell people? How can they follow you?
• 1:09:57
  Speaker 4: How can they get tickets to the show coming up? Yeah,
• 1:10:01
  Speaker 4: all of the information you.
• 1:10:02
  Speaker 2: Can follow me on on you can follow us on
• 1:10:05
  Speaker 2: Instagram at Dope Underscore Shows Underscore, and you can follow
• 1:10:09
  Speaker 2: me personally at Steph dot Pinter on Instagram. You can
• 1:10:12
  Speaker 2: get tickets at Wells Fargo Centerphilly dot com, and you
• 1:10:17
  Speaker 2: can get tickets at Dope Shows Online dot com. You
• 1:10:20
  Speaker 2: can get tickets for the showcase on ticketmatter dot com.
• 1:10:25
  Speaker 3: And for me, it's just my full name Jamir Shaw
• 1:10:28
  Speaker 3: on all social media and then you can follow me.
• 1:10:31
  Speaker 3: Steph kind of went over all the things we currently
• 1:10:33
  Speaker 3: got going on, but definitely follow the Dope Shows page
• 1:10:36
  Speaker 3: for updates. We always posting different things that we got
• 1:10:39
  Speaker 3: going on, and we appreciate. February tenth, all around the
• 1:10:43
  Speaker 3: world pull up one of the biggest shows. It's one
• 1:10:47
  Speaker 3: of the biggest shows for Philly ever, but just even.
• 1:10:49
  Speaker 5: For the world.
• 1:10:50
  Speaker 3: Like having these four artists together at this time point.
• 1:10:53
  Speaker 3: I think it's amazing or I think it's dope dope.
• 1:10:58
  Speaker 4: Can you have it, ladies and gentlemen, Troy House keep items.
• 1:11:01
  Speaker 7: Yeah, February tenth dope shows. Let's get it. Make sure
• 1:11:05
  Speaker 7: you're there. Shout out to all the earners though rocking
• 1:11:07
  Speaker 7: with us obviously, you know love is love, man. We
• 1:11:10
  Speaker 7: can't do this without you, and we do it for you.
• 1:11:12
  Speaker 7: So thank you all for supporting. Thank for everybody that's
• 1:11:15
  Speaker 7: been supporting. The merch The merchandise line is uh. We
• 1:11:18
  Speaker 7: got we got some big things playing for it. So
• 1:11:20
  Speaker 7: shout out to all y'all. Uh and yeah, man, keep
• 1:11:22
  Speaker 7: rocking with us. Booky Delivery.
• 1:11:24
  Speaker 4: Yeah, thank you guys for rocking with us. We'll see
• 1:11:26
  Speaker 4: you next week. Peace.
• 1:11:27
  Speaker 6: Thanks my graduates from my school being forced back drop
• 1:11:34
  Speaker 6: back drop, Mike drop, back drop drop