
Match Group CFO Steven Bailey on Tinder's turnaround strategy, IRL events and winning over Gen Z
Ann Berry is joined by Steven Bailey, CFO of Match Group, to unpack Tinder’s turnaround strategy, its push to win back Gen Z, Match's expansion into in-person events and why the company is prioritizing the user experience over short-term monetization.
00:00 Steven Bailey, CFO of Match Group, joins
01:14 Tinder's rebrand explained
02:05 Cost of rebranding Tinder
04:02 Tinder Events: the new experiential feature
08:56 Balancing resources between Tinder and Hinge
09:44 Match Group's brand framework
11:29 Payer penetration at Tinder vs. Hinge
13:56 E&E: centralizing shared infrastructure
15:11…
The skinny
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