Latest / Building Your Sales Engine
Pivot Like a Pro: What to Do When the Sales Call Goes Sideways w/Emily Yepes
In this episode of Building Your Sales Engine, Mark McGraw sits down with Emily Yepes to explore the tension between sales theory and real-world execution. They dive into four core concepts—upfront contracts, pricing, demos, and decision-making—and reveal how the best salespeople adapt when things don't go by the book.
Whether you're navigating internal power dynamics or figuring out how to tailor your message to an analytical buyer, this episode is a masterclass in pivoting with purpose.
Topics covered:
The difference between breaking the rules and earning the right to break them
When and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.