B2B Medical Aesthetics Desperately Needs a Digital Makeover | Keri Concannon & Olivia Schmid | Beauty Rep
Brent Peterson sits down with Keri Concannon, CEO and Co-Founder, and Olivia Schmid, COO of Beauty Rep — a groundbreaking platform transforming the way medical aesthetics practices discover, learn about, and purchase products from brands.
Keri draws on over 20 years of sales experience in the aesthetics industry, including nearly a decade at Obagi Medical, to explain the frustrations that inspired Beauty Rep. From siloed teams to inefficient ordering processes (yes, some practices still fax orders!), the B2B side of medical aesthetics has long lagged behind the consumer world. Meanwhile…
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