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112 Eric Holtzclaw - Why Your SaaS Brand is Invisible & How to Fix It!
In this episode of the SaaS Fuel™ podcast, Jeff Mains is joined by Eric Holtzclaw, founding partner and chief strategist at Liger, a renowned marketing firm and the host of “The Claw” podcast. Together, they discuss the importance of standing out in the crowded SaaS market and how to fix broken and boring marketing. Eric shares insights on brand therapy, the power of being unique and memorable, and the need for consistency in branding. They also delve into the challenges of marketing in the B2B space and the role of organic and paid advertising in driving growth.
From unleashing your inner…
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