Latest / The Confident Entrepreneur With Jennifer Ann Johnson

Metrics That Matter With Maritza Davila
Numbers don’t have to run your life—or your business. When you focus on the right ones, they become clarity in the chaos. In this episode, we sit down with business strategist Maritza Davila to reframe metrics as decision-making tools, not a measure of self-worth.
We explore how to move beyond just revenue and profit to track what truly drives growth. Maritza shares how to turn a one-year vision into weekly targets, create a simple team scorecard, and choose metrics that reflect what each person can control. For retail: think foot traffic and conversion rate. For service businesses: qualified…
The skinny
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