Latest / Earn Your Leisure / Study Hall: Black Owned Media Only Receives 1% of Corporate & Government Ad Spending

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Study Hall: Black Owned Media Only Receives 1% of Corporate & Government Ad Spending · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally, your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 3: Who runs campaigns. They are largely white consultants. They control
• 1:07
  Speaker 3: the money, they control the narrative. So what we're talking
• 1:11
  Speaker 3: about this battle the black folks are having the same battle.
• 1:14
  Speaker 3: The black posters. The black consultants have an exact same battle.
• 1:19
  Speaker 3: So you have so let me tell how the money
• 1:22
  Speaker 3: game works. The white consultants will go, yeah, we ain't
• 1:25
  Speaker 3: gonna put money in ground game. You're gonna put the
• 1:27
  Speaker 3: money in TV. Well, hell, you can buy all the TV,
• 1:31
  Speaker 3: but the ground ain't need people to come out. Why
• 1:33
  Speaker 3: do they say that because the white media consultant gets
• 1:36
  Speaker 3: paid the percentage of the TV buys.
• 1:41
  Speaker 4: They don't get paid for the ground game the money.
• 1:45
  Speaker 3: So here's a deal and a white consultant, they lose
• 1:48
  Speaker 3: a listen, all right, they gonna run another campaign.
• 1:52
  Speaker 2: Yeah.
• 1:53
  Speaker 3: So when you hear me demanding black consultants, black posters,
• 1:59
  Speaker 3: black strategist, that's also saying I wanted what the money is. See,
• 2:05
  Speaker 3: that's the thing. It's understanding. It's it's just just the system.
• 2:09
  Speaker 3: How this whole system works. And so when you understand,
• 2:12
  Speaker 3: that's gonna like, Oh, I see the game y'all playing.
• 2:14
  Speaker 3: Oh so y'all want to come to me. I got
• 2:17
  Speaker 3: a phone call today, Bro, it's the same thing. Hey man,
• 2:21
  Speaker 3: we reached out. You didn't cover this event. No, I said,
• 2:26
  Speaker 3: y'all value my eyeballs to bring your show talent on,
• 2:33
  Speaker 3: but your advertising folk never call so you I'm valuable,
• 2:38
  Speaker 3: my artist is valuable, but not for your advertising money.
• 2:42
  Speaker 3: So guess what, Rollin ain't covering your damn event? No
• 2:46
  Speaker 3: sorry Stars, sorry, Netflix, sorry Hulu, sorry Prime Video, sorry
• 2:53
  Speaker 3: own sartain HBO Showtime. If y'all ain't spending advertising money
• 3:00
  Speaker 3: not putting the celebrities on, because again, you value my
• 3:05
  Speaker 3: eyeballs but not enough to pay me. So we have
• 3:10
  Speaker 3: to now understand that black people are fighting the battles
• 3:13
  Speaker 3: on the inside with the consultants, and we gotta be
• 3:16
  Speaker 3: willing to say, uh, I'm look, I'm gonna tell y'all
• 3:19
  Speaker 3: straight up, this is twenty twenty. Biden campaign called me brother,
• 3:24
  Speaker 3: told my advertising people, he said, you know, I can
• 3:27
  Speaker 3: give twenty thousand dollars to five black newspapers.
• 3:30
  Speaker 4: And they happy. I said, well, hell, I ain't them.
• 3:34
  Speaker 4: They can't. They can't. I'm telling y'all straight up, I'm
• 3:37
  Speaker 4: telling you.
• 3:37
  Speaker 3: They came back to me and they was like they
• 3:39
  Speaker 3: were looking to my ad got it, said all right,
• 3:41
  Speaker 3: we got one hundred. We went Nope. They came back
• 3:45
  Speaker 3: and they said, all right, fine we got two hundred. Nope,
• 3:51
  Speaker 3: all right, three hundred is the final number. Now that's
• 3:54
  Speaker 3: for advertising. I didn't respond for two weeks. They said, bro,
• 4:00
  Speaker 3: this is the final So I told my guy accepted.
• 4:03
  Speaker 3: Then I blasted them on the show.
• 4:07
  Speaker 4: They called men, what you're doing? I said, motherfucker. I
• 4:11
  Speaker 4: asked for two million. That's it. That's it.
• 4:19
  Speaker 3: Y'all thought I was gonna be happy.
• 4:21
  Speaker 5: Yeah, three hundred thousand crumb, That's what I'm saying. So
• 4:24
  Speaker 5: it's like, take the crumb. Because in the past it
• 4:27
  Speaker 5: was like, hey, we'll pass this on to and I
• 4:29
  Speaker 5: know you sent the article Senator Jet Senate to Ebony
• 4:32
  Speaker 5: Senate to essence.
• 4:33
  Speaker 6: Those publiclations don't mean the same to this generation.
• 4:36
  Speaker 5: So that's why I feel like, are they aware of
• 4:38
  Speaker 5: the way to get to the audience?
• 4:40
  Speaker 4: Well, he's it because they died.
• 4:42
  Speaker 3: And one of the reasons that they have they have
• 4:44
  Speaker 3: fallen is because they didn't get the advertising money. My
• 4:47
  Speaker 3: boy time Brian will break it down. He ran, he
• 4:49
  Speaker 3: ran the advertising of Ebony. Ebony was getting twenty thousand
• 4:53
  Speaker 3: dollars for a full page and when I was getting
• 4:55
  Speaker 3: two undred.
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  Speaker 4: Thousands, Ebony was this wire. No, I'm telling you.
• 5:00
  Speaker 3: Read Brett Pulley's book The Billion Dollar Bet the unauthorized
• 5:04
  Speaker 3: biograph for Bob Johnson and Beet. In the book, Brett
• 5:07
  Speaker 3: Pulley writes, when Viacom bought Beet, they discovered that BET
• 5:12
  Speaker 3: was getting fifteen hundred dollars for a thirty second for
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  Speaker 3: an AD and the same ad MTV was getting for
• 5:19
  Speaker 3: eight thousand.
• 5:20
  Speaker 4: Let me blow y'all away. So do the math.
• 5:22
  Speaker 3: Fifteen hundred and eight thousand. That's a sixty five hundred
• 5:26
  Speaker 3: dollars difference. Now, imagine if Bob Johnson and Sheila Johnson
• 5:31
  Speaker 3: had been getting fair market value from day one. That
• 5:35
  Speaker 3: means that BET sold for two point four billion plus
• 5:39
  Speaker 3: four hundred million dollars in debt as two point eight billion.
• 5:42
  Speaker 3: If they had been getting fair market value, BET could
• 5:45
  Speaker 3: have actually been worth six billion dollars, and Bob and
• 5:51
  Speaker 3: Sheila could have sold a third of BEET for two
• 5:55
  Speaker 3: point eight billion dollars and still owned it if they
• 5:59
  Speaker 3: had been fair market value. So what we as black
• 6:02
  Speaker 3: folks have to do? And this is how I view voting.
• 6:05
  Speaker 3: You need my vote, You got to do something. I
• 6:09
  Speaker 3: want to know who you're spending with. Man, there was
• 6:13
  Speaker 3: a black media thing last year that you had Senate
• 6:15
  Speaker 3: in July. I sat there, Senator Chuck Schumer, Senator Amy Klobashard,
• 6:20
  Speaker 3: Senator Warnot, Senator Booker by twenty of them, everybody asking
• 6:24
  Speaker 3: regular questions.
• 6:25
  Speaker 4: I came there with money questions.
• 6:27
  Speaker 3: Person pulled me aside another journalist's role, and that was
• 6:30
  Speaker 3: that wasn't this is not the right venue? I said,
• 6:33
  Speaker 3: excuse me. You are an employee of your company. I
• 6:38
  Speaker 3: am a founder.
• 6:39
  Speaker 4: Do you you don't ask the questions I ask?
• 6:43
  Speaker 3: I said, if they gonna talk about economics and black businesses,
• 6:47
  Speaker 3: well I'm gonna bring up black on media company. And
• 6:49
  Speaker 3: I sat there and told Senator Chuck Schumer, I said,
• 6:52
  Speaker 3: was there an increase in spending with black on media
• 6:55
  Speaker 3: in twenty twenty two midterm elections? Pat twenty twenty, They
• 6:58
  Speaker 3: claimed it was. I said, I want to either data.
• 7:00
  Speaker 3: I'm still waiting. I asked them and told them I
• 7:03
  Speaker 3: have three. I said, I want a Senate hearing on
• 7:06
  Speaker 3: white ad agency discriminating against black on media companies. See
• 7:11
  Speaker 3: this again, we have to understand power. Guess what you
• 7:16
  Speaker 3: need our votes. So when I'm saying who you're paying,
• 7:20
  Speaker 3: who you're cutting money with the body cap twenty twenty twenty,
• 7:24
  Speaker 3: I remember the press release a historic investment was two
• 7:28
  Speaker 3: hundred and eighty million dollar ad buy six million they
• 7:31
  Speaker 3: said went to black media. First of all, when you
• 7:34
  Speaker 3: hear the phrase black media, step back and go stop
• 7:37
  Speaker 3: black targeted.
• 7:38
  Speaker 4: Or black owned.
• 7:40
  Speaker 3: When I opened the press release, I looked at who
• 7:43
  Speaker 3: do they mentioned. I saw I Heeart Radio, Black Information Network,
• 7:48
  Speaker 3: I saw Urban One, I saw Blavity, Then I saw Complex.
• 7:52
  Speaker 4: Here's the people didn't understand. People don't understand.
• 7:56
  Speaker 3: In the digital space, Complex so called has the largest
• 8:00
  Speaker 3: black footprint.
• 8:02
  Speaker 4: Y'all ain't hearing me? Complex who owns Complex? Busfeed?
• 8:07
  Speaker 3: So Complex is pulling black money to target black people,
• 8:12
  Speaker 3: and that's going to Complex, and that's funding BuzzFeed investors.
• 8:16
  Speaker 4: They ain't going to black own.
• 8:18
  Speaker 3: When money comes to rolling through Black Star Network, it's
• 8:21
  Speaker 3: going to my black producer, black booker, black director, black videographers,
• 8:27
  Speaker 3: black engineers. That's whe the money going to. It's going
• 8:29
  Speaker 3: to black people. See, this is how we have to
• 8:33
  Speaker 3: understand how we use our power. So I've made it clear,
• 8:36
  Speaker 3: don't come to me small And I made a clip
• 8:38
  Speaker 3: to the Biden campaign, But in fact, Joe said yesterday's
• 8:40
  Speaker 3: price and today's price, don't come to me in twenty
• 8:43
  Speaker 3: twenty four, thinking you're gonna pay three hundred. My artist
• 8:48
  Speaker 3: has gotten larger. We're bigger, so no small money not
• 8:53
  Speaker 3: gonna happen. This is what I'm saying. So the person
• 8:56
  Speaker 3: who's going rolling, I ain't you guess what when you
• 9:00
  Speaker 3: say I'm bringing ten or twenty of my friends and
• 9:02
  Speaker 3: we coming to this skitty council meeting, and I want
• 9:04
  Speaker 3: to meet with you counseling and so on and so,
• 9:06
  Speaker 3: and I want to know all you're gonna fix our roles.
• 9:08
  Speaker 3: All you're gonna put up new stop signs, or we're
• 9:10
  Speaker 3: gonna have new street lights, or we're gonna.
• 9:12
  Speaker 4: Have a new sewer system.
• 9:13
  Speaker 3: I want to see step up police protection, but they
• 9:15
  Speaker 3: protect people in our community. I want to see our
• 9:17
  Speaker 3: parks refurbished, y'all. I lived this when I was seven, eight, nine, ten, twelve.
• 9:23
  Speaker 3: I testified for the Houston City Council when they were
• 9:26
  Speaker 3: gonna cut the pool hours. I testified when I was fifteen.
• 9:30
  Speaker 3: So what I'm telling y'all ain't all. I'm just a
• 9:33
  Speaker 3: degree brother just spouting. I lived it because I saw
• 9:37
  Speaker 3: my mama and my daddy high school graduates give a
• 9:41
  Speaker 3: damn and they were unafraid to challenge power. More of
• 9:44
  Speaker 3: us got to do that. And that's and we can
• 9:46
  Speaker 3: do it. We just got to be committed to actually
• 9:50
  Speaker 3: doing it.
• 9:51
  Speaker 7: Out that's excumeing, insightful as far as the because that's
• 9:54
  Speaker 7: something that we've been we we've been having that discussion
• 9:57
  Speaker 7: for a long time. You look at invest Fast twenty
• 9:59
  Speaker 7: thousand people getting a fraction of what our white counterparts
• 10:03
  Speaker 7: have got with two thousand audience.
• 10:06
  Speaker 4: So see what y'all doing.
• 10:08
  Speaker 3: You got the company and the ad agency, and the
• 10:12
  Speaker 3: company saying go to the ad agency and the ad
• 10:14
  Speaker 3: agency telling y'all, well, it's not us, is the company?
• 10:17
  Speaker 4: You know what? I ain't the hell of the ad
• 10:19
  Speaker 4: agency because you.
• 10:20
  Speaker 3: Know why if I call, if I tell folks, don't
• 10:24
  Speaker 3: buy a product that ain't impacting the ad agency, that's
• 10:27
  Speaker 3: gonna impact that brand. Company, impact that brand. And see
• 10:31
  Speaker 3: what And let me tell you what the ad agencies hate.
• 10:32
  Speaker 3: See y'all see y'all about to make Here's here's what
• 10:36
  Speaker 3: the ad agencies hate.
• 10:38
  Speaker 4: The ad agencies hate when you go directly to the company.
• 10:42
  Speaker 3: Yep, bruh, I've had agencies they own a zoom life.
• 10:47
  Speaker 4: Like damn it. He called this meeting.
• 10:50
  Speaker 3: They are pissed and I've had I had one agency.
• 10:53
  Speaker 3: The company bro agreed to a six hundred thousand dollars deal.
• 10:57
  Speaker 3: They hit the agency for paperwork just to paint it.
• 11:01
  Speaker 4: The agency.
• 11:02
  Speaker 3: She asked me a question, then a second question. Then
• 11:05
  Speaker 3: I thought, I said, oh love, trying to vent me again.
• 11:08
  Speaker 3: I hit the company. The company said, who the hell
• 11:10
  Speaker 3: is Miley? I said, oh no, that's your agency, hey Carl?
• 11:13
  Speaker 3: He said, uh no, no, no, we doing this deal
• 11:16
  Speaker 3: with Roland. That's why. See, we gotta understand what are
• 11:20
  Speaker 3: the traps? Because the agency go, y'all heard this here,
• 11:23
  Speaker 3: what's your metrics? Well, uh, what's the metrics?
• 11:27
  Speaker 4: Can you take? Tags? Are un three sixty? What programmatism
• 11:31
  Speaker 4: do you use?
• 11:32
  Speaker 3: The agency is designed to find ways to tell you.
• 11:36
  Speaker 4: No.
• 11:37
  Speaker 3: I go to the client and I say, you have
• 11:42
  Speaker 3: eighteen percent, twenty percent, thirty five percent black market share.
• 11:48
  Speaker 3: I told you. I tell you what I told you,
• 11:50
  Speaker 3: the motives. I was on the phone call with the
• 11:51
  Speaker 3: CMO deby Wall her team. I said, let me tell
• 11:54
  Speaker 3: y'all something. I don't praise people for press releases. I
• 11:58
  Speaker 3: will praise you for the direct deposit.
• 12:02
  Speaker 4: Y'all, I.
• 12:06
  Speaker 3: Said, I don't praise for press releases. I said, let
• 12:10
  Speaker 3: me tell you something right now. I said, I ain't
• 12:13
  Speaker 3: gotta launch a massive boycott of y'all. If I knock
• 12:17
  Speaker 3: off one percent of your black market share, all y'all
• 12:21
  Speaker 3: getting fired. I said, so, let me know when we're
• 12:26
  Speaker 3: gonna do.
• 12:27
  Speaker 4: Business, y'all straight up. I'm just being straight up.
• 12:31
  Speaker 3: And that's the problem is that we as African Americans
• 12:36
  Speaker 3: had a brother told me what the Black Mad company.
• 12:38
  Speaker 4: Were rolling in.
• 12:39
  Speaker 3: We're not all like you. We might not get no advertising.
• 12:42
  Speaker 3: I said, brother, let me ask your question. Did you
• 12:44
  Speaker 3: get any last year?
• 12:45
  Speaker 4: He said no? I said, you get in last quarter? No?
• 12:48
  Speaker 4: You got any last month?
• 12:49
  Speaker 2: No?
• 12:50
  Speaker 3: Last week? No, yesterday no. I said, so, how in
• 12:54
  Speaker 3: the hell you think you're gonna get some next month?
• 12:57
  Speaker 3: If they ain't never, I said, oh, they have giving
• 13:00
  Speaker 3: you the illusion. They've given you a meeting. We told
• 13:04
  Speaker 3: an ad agency. We said, everybody in this meeting and
• 13:06
  Speaker 3: get paid to be here except us. All y'all been
• 13:10
  Speaker 3: paid to be in this meeting.
• 13:11
  Speaker 4: We're not. We're free, bruh. I know what theyre doing
• 13:15
  Speaker 4: to y'all.
• 13:15
  Speaker 3: And that's when you sit here, that's when you turn
• 13:17
  Speaker 3: around and you sit here and go, Okay, really.
• 13:21
  Speaker 4: We're gonna go tell our followers.
• 13:24
  Speaker 3: We're gonna go tell them that your financial company won't
• 13:28
  Speaker 3: do business, and we're gonna tell our people not to
• 13:31
  Speaker 3: do business with you. That's why the companies that have
• 13:35
  Speaker 3: done business with me, I publicly praised them, and the
• 13:39
  Speaker 3: ones who did business with me one time and didn't
• 13:42
  Speaker 3: come back, they on the call out list.
• 13:45
  Speaker 4: See listen, this ain't nothing. I wish I had the
• 13:48
  Speaker 4: book right here.
• 13:49
  Speaker 3: Everybody who's watching, watching listening, get Martin Depp's book Operation
• 13:55
  Speaker 3: bread Basket d Eppe. He's a white pastor, but he
• 13:58
  Speaker 3: was on the executive committee of Reverend Jackson's Operation bread
• 14:03
  Speaker 3: Basket and is called from nineteen six sixty to seventy one.
• 14:06
  Speaker 3: He details how they were able to drive this the
• 14:10
  Speaker 3: reason we has had so many black millionaires because bread
• 14:13
  Speaker 3: Basket put pressure on companies to put their products on
• 14:17
  Speaker 3: the shelves.
• 14:18
  Speaker 4: And you look at the memoranium of agreement.
• 14:21
  Speaker 3: They require them to invest money in black banks, hire
• 14:24
  Speaker 3: black owned businesses, and also hire black people see executive positions.
• 14:29
  Speaker 3: What we have today, we get a whole group of
• 14:32
  Speaker 3: blackboard members who ain't doing shit. Black senior executives who
• 14:37
  Speaker 3: ain't doing shit, and then when they ask us get fired,
• 14:40
  Speaker 3: they want to call us to complain and.
• 14:42
  Speaker 4: Do stories when they do. We had a brother, just.
• 14:45
  Speaker 3: Call us Friday. Three years my ad team been dealing
• 14:49
  Speaker 3: with him. We've gotten zero, he got the boot. He
• 14:53
  Speaker 3: gonna call my guys asking about a job.
• 14:57
  Speaker 4: You ain't kicking no money to us.
• 15:00
  Speaker 3: This is a money game, and we as black people
• 15:03
  Speaker 3: have got to understand we actually have leverage.
• 15:06
  Speaker 4: We buy stuff and we vote.
• 15:09
  Speaker 3: And if y'all want to play games and you don't
• 15:11
  Speaker 3: want to actually properly invest in black on media and
• 15:14
  Speaker 3: political campaigns, Bid Harris, dscc D, Triple C, all of
• 15:21
  Speaker 3: those progressive packs, environmental groups, Emily's List, playing Parenthood, Nay rail.
• 15:31
  Speaker 4: Brother.
• 15:31
  Speaker 3: You understand in two thousand and twenty two, nine billion
• 15:37
  Speaker 3: dollars was spent.
• 15:41
  Speaker 4: Earners? What's up?
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  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 17:35
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 17:39
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 17:43
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 17:47
  Speaker 1: some of the heinous migrant criminals caught because of President
• 17:51
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 17:55
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 18:00
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 18:03
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 18:06
  Speaker 1: are here illegally, your next you will be fine nearly
• 18:10
  Speaker 1: one thousand dollars a day. Imprisoned and deported, you will
• 18:14
  Speaker 1: never return. But if you register using our CBP home
• 18:18
  Speaker 1: app and leave now, you could be allowed to return legally.
• 18:22
  Speaker 1: Do what's right, Leave now. Under President Trump America's laws,
• 18:27
  Speaker 1: border and families will be protected.
• 18:29
  Speaker 2: Sponsored by the United States Department of Homeland Security.
• 18:32
  Speaker 3: On the campaigns total in America nine billion, sin CLAARA
• 18:39
  Speaker 3: announced they made three hundred and fourteen million on political
• 18:43
  Speaker 3: advertising in twenty twenty two. Media companies right now are
• 18:49
  Speaker 3: are expecting twenty thirty percent increase in revenue because of politics,
• 18:56
  Speaker 3: and that's what's going to pay for them in twenty
• 18:58
  Speaker 3: twenty five.
• 18:59
  Speaker 4: And they're gonna get all we went twenty five.
• 19:01
  Speaker 3: Wait for twenty twenty six for more political campaigns because
• 19:03
  Speaker 3: of the midterms. But folks want us to take the
• 19:06
  Speaker 3: crumbs now, br I ain't taking the crumbs. And I'm
• 19:09
  Speaker 3: gonna tell somebody, no, if you come to me with
• 19:11
  Speaker 3: a small amount of money and guess what if and
• 19:14
  Speaker 3: I'm hey, I'm gonna leave out with this one.
• 19:16
  Speaker 4: The Warnock campaign is the exact same thing. They came to me.
• 19:20
  Speaker 4: But I got a phone call in September.
• 19:23
  Speaker 3: They were like, yeah, we could get you twenty five
• 19:25
  Speaker 3: thousand out of Valdemi's campaign in twenty five thousand out
• 19:28
  Speaker 3: of warn Out. I literally said, fuck y'all, yeah, beyond hey,
• 19:41
  Speaker 3: I can pull the text, I said, editing that's what.
• 19:50
  Speaker 4: That's a blackout, man, I said, I will keep my
• 19:53
  Speaker 4: black ass at home. Good luck, big facts. No they wanted.
• 19:59
  Speaker 3: The call was, hey, we want you to broadcast be
• 20:03
  Speaker 3: on the road on a campaign.
• 20:04
  Speaker 4: I was like, for twenty.
• 20:05
  Speaker 3: Five I said, that's one day on the ground. I said,
• 20:11
  Speaker 3: I got. I traveled with five people. I said, we
• 20:13
  Speaker 3: got cameras, lights, that's travel, per diemn, hotel room, that's
• 20:18
  Speaker 3: their fee.
• 20:19
  Speaker 4: What I said, yeah.
• 20:20
  Speaker 2: Welleration, talking points, Yeah.
• 20:24
  Speaker 3: And again and again again. I'm like, very clear, I
• 20:29
  Speaker 3: know what you're spending. And I literally I hit, I said,
• 20:32
  Speaker 3: sing the war up. I said, say, bro, that ain't happening.
• 20:36
  Speaker 3: I will talk and so people, and I already know. Man,
• 20:39
  Speaker 3: look I already look. I know what they say about me,
• 20:42
  Speaker 3: arrogant ass rolling Martin.
• 20:44
  Speaker 4: He's saw it, boy, I didn't heard all that shit.
• 20:47
  Speaker 2: Your value.
• 20:49
  Speaker 4: Guess what, bro. That's why I'm transparent.
• 20:53
  Speaker 3: I tell my audience, y'all, that's twenty thousand, that's sixty thousand,
• 20:59
  Speaker 3: that's that's one hundred thousand, that's fifteen thousand. I walk
• 21:03
  Speaker 3: them through. That's what my audience when they give to me,
• 21:07
  Speaker 3: they understand. I'm like, y'all, I'm explaining y'all what this
• 21:09
  Speaker 3: shit costs. So when the camp so, when the campaigns
• 21:12
  Speaker 3: or corporation try that crack with me, I'm sitting there going, no,
• 21:15
  Speaker 3: y'all don't do that.
• 21:16
  Speaker 4: Y'all don't sit here.
• 21:18
  Speaker 3: I know what y'all spending for the activation over here,
• 21:21
  Speaker 3: and it's only reaching five hundred to one thousand people.
• 21:24
  Speaker 3: Then invest There's no reason in the world the major
• 21:29
  Speaker 3: corporate brands, especially those in the financial areas, every one
• 21:33
  Speaker 3: of them should be jockeying at a bare minimum to
• 21:36
  Speaker 3: be spending five hundred thousand to a million at investments,
• 21:42
  Speaker 3: bare minimum. No. I stood there and I was like, yo,
• 21:47
  Speaker 3: then say hard, twenty thousand folk sitting in the room.
• 21:52
  Speaker 3: These are people who are trying to launch businesses. These
• 21:55
  Speaker 3: people who are to need financial services. Okay, if you are,
• 21:58
  Speaker 3: if you are an accounting company, if you're sitting here,
• 22:02
  Speaker 3: author Anderson or whatever, you're like, oh no, I got
• 22:04
  Speaker 3: to be in this spot because that's what it. But
• 22:06
  Speaker 3: they play as small and historically the problem is black
• 22:11
  Speaker 3: people were so broke. We go oh thank you, thank you,
• 22:15
  Speaker 3: thank you for that five thousand, thank you for that
• 22:17
  Speaker 3: ten thousand, and man, I'm sorry, I'm gonna tell you no.
• 22:20
  Speaker 4: I mean, I rather sent my ass at home and
• 22:23
  Speaker 4: go play golf for real.
• 22:25
  Speaker 3: And I told her sister that on the call today,
• 22:29
  Speaker 3: I got this man, and this is what happened.
• 22:31
  Speaker 4: We gotship in your family. Why am I so hardcore?
• 22:34
  Speaker 3: Grandmother catering business, brother, I catered for twenty three years
• 22:37
  Speaker 3: from seven to thirty years old. I watched when the
• 22:40
  Speaker 3: families would come in and sit with my grandmother and
• 22:43
  Speaker 3: book a wedding.
• 22:44
  Speaker 4: The bride and the bride's mama. I'm over that.
• 22:47
  Speaker 3: We only look eight blocks from them. I'm on the
• 22:49
  Speaker 3: couch watching TV cartoons or Good Times or the Jeffersons
• 22:54
  Speaker 3: with the fiance, but the fiance or the groom or
• 22:57
  Speaker 3: the bride's of daddy, and my grandmother was sick now
• 23:00
  Speaker 3: man for three, four.
• 23:01
  Speaker 4: Or five six hours, and they going over the whole
• 23:03
  Speaker 4: thing with a wedding.
• 23:04
  Speaker 3: I mean, I'll runners silk flowers, fresh flowers, glass plates,
• 23:07
  Speaker 3: plastic plates, candlemarbers, I mean the whole thing. I mean,
• 23:11
  Speaker 3: I mean, I've done three hundred weddings. Everything you know,
• 23:14
  Speaker 3: I know all about it, and they would she would
• 23:16
  Speaker 3: then tell her get down to the bottom and it
• 23:18
  Speaker 3: might be seventeen thousand, twenty thousand, and twenty five thousand,
• 23:21
  Speaker 3: and they'd be like, oh, miss Lemon, I'm sorry. You
• 23:23
  Speaker 3: know all we got is seventy five hundred for the wedding.
• 23:26
  Speaker 3: Why you didn't bring your ass in here and tell
• 23:28
  Speaker 3: me you had seventy five hundred dollars. Well to me
• 23:30
  Speaker 3: sitting here for five damn hours going over this bullshit
• 23:33
  Speaker 3: and you want everything.
• 23:34
  Speaker 4: In the world and come to twenty five thousand dollars.
• 23:36
  Speaker 3: So when companies come to me, they now, now we
• 23:39
  Speaker 3: ain't doing all that.
• 23:40
  Speaker 4: What's your budget? What's your budget? And what do you
• 23:44
  Speaker 4: want to do?
• 23:45
  Speaker 3: A one week, one day, one week a month, three months,
• 23:50
  Speaker 3: six month, twelve month deal?
• 23:51
  Speaker 4: What do you want to do?
• 23:52
  Speaker 3: Cause I'm not about to waste my time putting the
• 23:55
  Speaker 3: whole proposal together. That's five seven hundred thousand, and they go, oh,
• 23:59
  Speaker 3: I'm sorry, Roland, all we have is fifty. Now you
• 24:02
  Speaker 3: gonna tell me fifty up front, so I know I'm
• 24:04
  Speaker 3: not wasting my damn time. I know somebody might be saying, damn, bro,
• 24:07
  Speaker 3: you real hardcore, but I washed that because you know
• 24:10
  Speaker 3: what the downstream was with my grandmother, she couldn't pay
• 24:12
  Speaker 3: my daddy what he was worth to cook.
• 24:14
  Speaker 4: He was the chef.
• 24:16
  Speaker 3: She couldn't pay us the worth when it comes to
• 24:18
  Speaker 3: setting stuff up. Brother, I got fifty dollars my granted
• 24:22
  Speaker 3: when you're ten years old. Shit, fifty dollars a lot,
• 24:25
  Speaker 3: do you understand? Then my brother would go to my
• 24:27
  Speaker 3: grandmother's house Monday through Friday preparing for the Saturday wedding.
• 24:30
  Speaker 3: And then we were up at six o'clock in the
• 24:31
  Speaker 3: morning going to my grandmother's house to pack the van.
• 24:34
  Speaker 3: And then we would get in that van and go
• 24:36
  Speaker 3: to the church and set the church up and set
• 24:38
  Speaker 3: the reception up, and then the people would be there
• 24:40
  Speaker 3: till eight and nine o'clock. And then we would then
• 24:42
  Speaker 3: come back home and sit here and unload that stuff,
• 24:45
  Speaker 3: and then on Monday come right back and wash those dishes,
• 24:48
  Speaker 3: get everything for the next.
• 24:49
  Speaker 4: Dog on wedding. That was cause I made fifty dollars.
• 24:52
  Speaker 3: But if my grandmother was charging them right, my grandmother
• 24:54
  Speaker 3: could have paid me two fifty. And that's why my
• 24:57
  Speaker 3: deal of the day is, you ain't playing me small. No,
• 25:00
  Speaker 3: you're not playing me small because I can't pay my videographer.
• 25:03
  Speaker 4: I can't pay my producer. I can't pay my rent,
• 25:05
  Speaker 4: I can't pay my live streaming unit.
• 25:07
  Speaker 3: If you're gonna see the nickel and dye me, so
• 25:09
  Speaker 3: I'd rather I take I sit at home and uh
• 25:13
  Speaker 3: and get zero.
• 25:14
  Speaker 4: What you're not gonna do is underpay me. And that's
• 25:17
  Speaker 4: just why I roll away.
• 25:18
  Speaker 2: I roll bro, that's just you, or for a premium.
• 25:21
  Speaker 2: I agree.
• 25:22
  Speaker 3: Shit, man, if they're gonna give me a twenty thousand
• 25:25
  Speaker 3: dollars headache, pay me twenty grand. But you're not gonna
• 25:28
  Speaker 3: pay me fifteen hundred and give me a twenty thousand
• 25:30
  Speaker 3: dollars headache, Sho's not gonna happen.
• 25:34
  Speaker 4: That's me and my soul box. Sorry about that. It's
• 25:37
  Speaker 4: like you love it there because we're gonna deliver. Don't deliver.
• 25:42
  Speaker 4: We gonna deliver.
• 25:43
  Speaker 3: We're gonna deliver on social and when if clients come
• 25:46
  Speaker 3: to me, I tell the man, we gonna deliver. The
• 25:49
  Speaker 3: broadcast is gonna be tight. We bring the show locally,
• 25:52
  Speaker 3: We broadcast from that event. Were gonna drive social all
• 25:56
  Speaker 3: that sort of stuff. We're gonna we are going to
• 25:58
  Speaker 3: deliver that. Oh, were gonna give you the impressions my
• 26:02
  Speaker 3: team when they come to us. Man, we had some
• 26:04
  Speaker 3: agencies that were pissed because we delivered that report. They
• 26:07
  Speaker 3: were like, damn, they hit the numbers because see here's
• 26:11
  Speaker 3: everybody watching it on the stand. Company coming to you
• 26:14
  Speaker 3: and they go, we got two hundred and fifty thousand
• 26:16
  Speaker 3: for you in advertising. Then they go, but we need
• 26:19
  Speaker 3: you to get twelve million impressions. You ain't getting two
• 26:23
  Speaker 3: million impressions. Now the networks, if they don't hit the number,
• 26:28
  Speaker 3: they go, oh, we do some make goods, but see
• 26:30
  Speaker 3: they want to hit us from make goods. So you
• 26:33
  Speaker 3: thought you're gonna get two fifty, but then you only
• 26:35
  Speaker 3: gonna do two million impressions, so they gonna pay you
• 26:37
  Speaker 3: on the two million impressions. So you thought you were
• 26:39
  Speaker 3: getting two fifty. Now you only getting fifteen. So you
• 26:43
  Speaker 3: were budgeting at two fifty. So when they come in
• 26:46
  Speaker 3: with that, I tell them, no, Na, we ain't doing that.
• 26:48
  Speaker 3: I said, I know that game. See game recognized game.
• 26:52
  Speaker 3: And when you recognize the game, and when you sit
• 26:55
  Speaker 3: in the meetings and go no, no. When I told
• 26:57
  Speaker 3: one company, I said, yeah, that twelve impressions, that ain't
• 27:00
  Speaker 3: gonna work because it's bullshit.
• 27:04
  Speaker 2: Bil, What what you just did?
• 27:05
  Speaker 4: Just now the game you just gave masterclass.
• 27:09
  Speaker 5: Listen, listen, I hope they write that down you used
• 27:12
  Speaker 5: to execute on that that right there.
• 27:15
  Speaker 2: Because that moved a goal post and the one that.
• 27:20
  Speaker 4: And we donet see it. We saw it. We see it.
• 27:22
  Speaker 3: Bro, That's exactly how it happens at a company. Sit
• 27:25
  Speaker 3: here and go all right, So we might not have
• 27:28
  Speaker 3: a pre rolls. So in your proposals, how much of
• 27:31
  Speaker 3: the proposal is the pre rolls? I said, no, that's
• 27:34
  Speaker 3: value AD. Yeah, I got that's value AD. I said
• 27:39
  Speaker 3: that that that's the number. I said, at two hundred,
• 27:41
  Speaker 3: that's production costs.
• 27:42
  Speaker 4: I knew they were trying to do.
• 27:44
  Speaker 3: They wanted me to say, of the two hundred thousand
• 27:46
  Speaker 3: dollars proposal, seventy five thousand is for the ads.
• 27:50
  Speaker 4: So we dropped the ad, go pay you one twenty five.
• 27:53
  Speaker 4: Now you not gonna itemize my proposal.
• 27:55
  Speaker 3: No, that's two hundred pre rolls. See here's what I do.
• 27:59
  Speaker 3: I'm a I say, I'm gonna give you all of this.
• 28:01
  Speaker 3: I mean what I'm doing. I'm gonna give you all
• 28:03
  Speaker 3: of this for three hundred fifty thousand dollars. The actual
• 28:08
  Speaker 3: value if I went a la carte. It's really five
• 28:12
  Speaker 3: hundred thousand, but if you commit to the three fifty,
• 28:17
  Speaker 3: I'll give you all of this. I mean, it's it's
• 28:20
  Speaker 3: called look business, do two for one three for one.
• 28:23
  Speaker 3: We know why they do that, But what they try
• 28:26
  Speaker 3: to do is they want to well, can we separate? Nope, No,
• 28:30
  Speaker 3: that's supposal which forces them to go. So now what's
• 28:33
  Speaker 3: your number?
• 28:34
  Speaker 4: Oh all, you have a seventy five?
• 28:36
  Speaker 3: Okay, I'm taking all of this off, all of this off, like, look,
• 28:42
  Speaker 3: I got a fuck. I got ten grand from a
• 28:44
  Speaker 3: campaign in September. They hit me in October said we
• 28:48
  Speaker 3: got a new spot. I said, I'm sorry, what do
• 28:51
  Speaker 3: you mean you're a new spot? I said, oh, that
• 28:54
  Speaker 3: ten thousand that lasted a week? I said, Oh, y'all.
• 28:59
  Speaker 4: Thought I was still running? Yeah?
• 29:02
  Speaker 3: I said, wait, mante, y'all thought I was running five
• 29:06
  Speaker 3: weeks of commercials for ten thousand. I said, no, that
• 29:10
  Speaker 3: got burned off.
• 29:11
  Speaker 2: And it's semessed up part.
• 29:12
  Speaker 5: There are some creators that will take it and be
• 29:14
  Speaker 5: happy that that throw was the wrench in the game.
• 29:17
  Speaker 4: Right, That the change that I can get. Rather than
• 29:21
  Speaker 4: giving him the.
• 29:21
  Speaker 5: Twenty, I'll find one hundred people that I can give
• 29:24
  Speaker 5: two hundred dollars.
• 29:25
  Speaker 4: And go right ahead. We're good. I'm gonna play golf. See,
• 29:32
  Speaker 4: I mean, I'm just again.
• 29:34
  Speaker 3: We as African Americans have got to demand and make
• 29:39
  Speaker 3: clear no is a complete sentence. No no, And I've said,
• 29:49
  Speaker 3: y'all call me arrogant, cocky, A son of a bitch
• 29:52
  Speaker 3: means spirited, nasty.
• 29:55
  Speaker 4: I'm sorry.
• 29:57
  Speaker 3: My operation ROLLINGD marked unfiltered, My Daily Show, Froger's Daily Show,
• 30:03
  Speaker 3: D Barnes, Deborah Owens, Reverend jacket Hood, Martin, Greg Carr,
• 30:07
  Speaker 3: Stephanie Humphrey, Rolling with Rolling additional stuff we do. It's
• 30:11
  Speaker 3: one hundred and ninety five thousand dollars a month period.
• 30:16
  Speaker 4: The freelancers.
• 30:17
  Speaker 3: That's the number, one hundred and ninety five thousand dollars
• 30:20
  Speaker 3: a month. My responsibility is to minimum break even, but
• 30:26
  Speaker 3: the goals should do a profit, so I don't delay
• 30:28
  Speaker 3: anybody off.
• 30:29
  Speaker 4: So if you come to me small, understand no.
• 30:33
  Speaker 3: I start in January knowing exactly how much I gotta
• 30:37
  Speaker 3: make man my book keeper in my CFO. They send
• 30:39
  Speaker 3: me report, I says, stop. I don't need you know
• 30:41
  Speaker 3: all that shit. I need my bottom line based number
• 30:44
  Speaker 3: every month Rolling. If the number this month is ninety five.
• 30:48
  Speaker 3: Roland says, I gotta go out and go find me
• 30:50
  Speaker 3: ninety five grand. Now I know I got in the bank.
• 30:52
  Speaker 3: I gotta find me ninety five. That's just how I
• 30:54
  Speaker 3: keep it real simple. It ain't complicated to me. I
• 30:58
  Speaker 3: gotta spend ninety five. I gotta go get ninety five.
• 31:01
  Speaker 3: And if I go get one hundred and fifty, that
• 31:03
  Speaker 3: means I gotta get farted. I gotta get less than
• 31:05
  Speaker 3: fifty grand the next month. That's just how I rolled.
• 31:08
  Speaker 3: I keep it real simple. What you're not gonna do?
• 31:12
  Speaker 3: And again, it's my grandmother. She passed away a few
• 31:15
  Speaker 3: years ago. Dat it is in my dna. I am
• 31:20
  Speaker 3: not going to do what that woman did. I am
• 31:23
  Speaker 3: not gonna give you. We did amazing weddings. And I
• 31:27
  Speaker 3: sat there, Brad and I.
• 31:30
  Speaker 4: I'm gonna get I never forget.
• 31:32
  Speaker 1: Man.
• 31:32
  Speaker 3: We would negotiating this. And I was sixteen, mind you,
• 31:35
  Speaker 3: I wasn't ten anymore. I was sixteen seventeen. And we
• 31:38
  Speaker 3: were at this church and it was this family. They
• 31:40
  Speaker 3: were having a fifty anniverses for their parents, and man,
• 31:42
  Speaker 3: they were nickeling diamond over a damn fish mold of
• 31:48
  Speaker 3: like tuna or whatever that fish mode and fruit trays.
• 31:53
  Speaker 4: I say, excuse me, the fruit trade is this? The
• 31:55
  Speaker 4: fish mold is that? This is this?
• 31:57
  Speaker 3: Man? My grandmother shot me a look. She was mad
• 32:00
  Speaker 3: as hell, but I was so when it was old.
• 32:02
  Speaker 3: She was like, bro, what are you doing? I said,
• 32:05
  Speaker 3: I said, mother, I'm tired of this. I'm tired of
• 32:08
  Speaker 3: sitting there with people who can afford it and they
• 32:10
  Speaker 3: tripping on twenty five dollars or thirty five dollars.
• 32:12
  Speaker 4: The fruit tray is this? That's what it is.
• 32:14
  Speaker 3: Man. She was hot with me for weeks, but I
• 32:17
  Speaker 3: watched this, and this is what happens when we get older.
• 32:20
  Speaker 3: And now we ain't got money, and now somebody owned
• 32:23
  Speaker 3: the business, and now they broke because for twenty and
• 32:27
  Speaker 3: thirty years they took Nichols when they should have been
• 32:31
  Speaker 3: taking dollars. No, I'm not gonna do it. It's not
• 32:35
  Speaker 3: gonna do it. And I told this one person, I said,
• 32:38
  Speaker 3: let me tell you something. Right now, I said, I
• 32:40
  Speaker 3: will shut this shit down, close my office down, moved
• 32:43
  Speaker 3: my ass back to Texas where I still own my house, set.
• 32:47
  Speaker 4: Up set up my steel like I got my studie
• 32:49
  Speaker 4: in my house. Right now, I said, and.
• 32:51
  Speaker 3: Do my show be a stream yard every damn day,
• 32:54
  Speaker 3: I said, And go play golf five days a week.
• 32:57
  Speaker 4: I said.
• 32:58
  Speaker 3: I still gonna give speeches. I'm still gonna sell my boo.
• 33:00
  Speaker 3: What I'm never going to do is take less than
• 33:05
  Speaker 3: what I'm worth. Not not gonna happen.
• 33:10
  Speaker 2: Let that be their lesson, DA, nor should you.
• 33:12
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 33:15
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 33:19
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 33:24
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 33:28
  Speaker 1: some of the heinous migrant criminals caught because of President
• 33:31
  Speaker 1: Donald J. Trump's leadership. I'm Christy Noman, the United States
• 33:35
  Speaker 1: Secretary of Homeland Security. Under President Trump, Attempted illegal border
• 33:40
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 33:43
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 33:47
  Speaker 1: are here illegally, your next you will be fine nearly
• 33:51
  Speaker 1: one thousand dollars a day, imprisoned and deported, you will
• 33:55
  Speaker 1: never return. But if you register using our CBP home
• 33:58
  Speaker 1: app and leave now, you could be allowed to return
• 34:01
  Speaker 1: legally do what's right. Leave now. Under President Trump, America's laws,
• 34:07
  Speaker 1: border and families will be protected.
• 34:10
  Speaker 2: Sponsored by the United States Department of Homeland Security,