Latest / Unshakeable with Human Design - A Human Design For Business Podcast / 357: From Stagnant to Scaling: Breaking Through Business Plateaus When You've 'Tried Everything

Transcript

357: From Stagnant to Scaling: Breaking Through Business Plateaus When You've 'Tried Everything · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Welcome to Unshakeable with Human Design, the show dedicated to
• 0:05
  helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
• 0:11
  Come here to become an unshakeable human and build an unshakeable business
• 0:15
  according to your human design.
• 0:17
  I'm your host, Nicole Laino.
• 0:22
  Hello and welcome to Unshakeable with Human Design, everybody.
• 0:25
  I'm your host, Nicole Lano, and we're here today, just you and me, and we're
• 0:29
  going to have a little talk about.
• 0:31
  Scaling, being stuck, maybe feeling plateaued in your business.
• 0:36
  I think name of this episode is going to be, breaking through business
• 0:39
  plateaus when you've tried everything.
• 0:42
  I've been hearing this a lot.
• 0:43
  I ran my Authority Accelerator Masterclass last week and the week
• 0:47
  before, and I've been talking to lots of entrepreneurs I usually have.
• 0:51
  A lot of calls going on and I hear so much between the telegram chat that
• 0:54
  we have open during that masterclass, my own clients who are kind of
• 0:58
  doing that masterclass with us.
• 1:00
  And then all the people that are considering joining business by
• 1:02
  design, which if you are interested in joining business by design,
• 1:06
  my mentorship, we have three.
• 1:08
  Pricing tiers now to make it more accessible for everybody.
• 1:11
  And if you're curious about it and you want to know more, you
• 1:14
  can book a clarity call with me.
• 1:16
  Just go down to the show notes and you can book that or go to nicolelano.
• 1:20
  com forward slash enroll to get information for it.
• 1:24
  Okay.
• 1:25
  So let's talk about.
• 1:26
  Let's talk about scaling, let's talk about hitting a plateau because this is
• 1:29
  something that was coming up a lot with the people I've been talking about and
• 1:34
  I shared a story, my story, and I've shared bits here but I don't know if
• 1:38
  I've ever really gone into, you know, a real deep dive or talked about it at
• 1:43
  length about when I started my business.
• 1:46
  So my business, I've been in business since 2016 in some way, shape or form.
• 1:51
  I had a CRM at one point that was like the start of my entrepreneurial journey.
• 1:56
  And then I got into coaching about 2016, on the side of that.
• 2:01
  And I've been coaching ever since.
• 2:03
  And.
• 2:04
  I think we see people who are doing well.
• 2:07
  So I've mentioned here, I have a, multiple six figure business.
• 2:10
  I think I'm most proud of the fact that I have multiple six figures
• 2:13
  in revenue and I make a six figure plus income from my business.
• 2:19
  Now I'm very proud of that because that has not always been my story.
• 2:25
  This was a hard one journey where I'm at did not come easy.
• 2:30
  And I definitely fell into the trap or the, you know, unfortunate circumstance
• 2:36
  of really feeling like everybody was doing well, but me, it felt like
• 2:40
  everybody I looked at everywhere I looked online, it was just somebody
• 2:43
  who was doing it better than me.
• 2:45
  And why couldn't I get it?
• 2:48
  And I felt like I was doing all the things, I felt like I was implementing
• 2:51
  strategies, I felt like I was following my coach's orders, I felt like I
• 2:56
  was listening, and I did a lot.
• 2:59
  And when I first started to have some success, because I started to make
• 3:03
  money and then I wasn't keeping money because I was spending so much money
• 3:07
  to try to keep this going, right?
• 3:10
  And that just doesn't feel good, it hurts your spirit.
• 3:13
  It puts a lot of doubt in your energy and a lot of fear.
• 3:18
  Right?
• 3:18
  Because you're trying things and some are working and some aren't,
• 3:22
  but when you come back and look at your bank account, it is not growing.
• 3:26
  And it wasn't until a couple years ago where I started to really shift
• 3:31
  that and really make that change.
• 3:34
  And I wanted to, just tell my story here, because I know it was really
• 3:39
  impactful in the masterclass, and I want to talk about plateaus.
• 3:43
  And I want to talk about that feeling of, I'm doing everything
• 3:47
  and it's just not working.
• 3:49
  I'm not seeing the results that I feel like I should be seeing.
• 3:53
  You know, my effort isn't matching the numbers hitting my bank
• 3:57
  account, the sense of gratification that I want from my business.
• 4:01
  Just, it feels like a drain and not like a reward.
• 4:04
  And your business should feel like a reward.
• 4:06
  It should feel exciting.
• 4:08
  And we are our businesses.
• 4:11
  It is a holistic thing.
• 4:13
  Your business starts with you.
• 4:17
  You as the entrepreneur.
• 4:19
  are the center of your business.
• 4:21
  And if you aren't aligned with, it's all happening, it's all happening, it's all
• 4:27
  working and getting better at not making it personal and not getting emotionally
• 4:34
  wrapped up in your business stuff.
• 4:36
  So that you're able to make better decisions, you will
• 4:39
  probably have a hard time.
• 4:40
  And I know this because that was how I felt.
• 4:44
  So even when I started to have some success, when I started to see
• 4:47
  some movement, I took a program, I joined the most expensive
• 4:52
  program I had joined at that time.
• 4:55
  I was not making the money to support investing in that program.
• 5:00
  It was 18, 000 for me to join for the year, which was a huge stretch
• 5:06
  for me because I think my business was making something like 4, 000,
• 5:11
  5, 000 a launch at that time.
• 5:14
  It was tough.
• 5:16
  It was not like, this was not like, no problem making the payment.
• 5:21
  And I had to go to my husband and tell him that I wanted to
• 5:23
  invest in this thing again.
• 5:25
  I needed to invest in something because this is not the first
• 5:27
  investment I made but it was the largest and I had to go to him and
• 5:31
  tell him that this was what I needed.
• 5:33
  That was a huge energetic step for me.
• 5:37
  In the past, before that, I probably would have made the investment and not told him.
• 5:42
  And then there would have been that weird energy between me and him
• 5:45
  when I go to work on something.
• 5:47
  So instead, though I didn't ask for permission, I told him, this is what
• 5:51
  I need and this is what I'm doing.
• 5:53
  I really need your support.
• 5:55
  So that was step one.
• 5:57
  But then I got in that program and I learned to launch there.
• 6:00
  And I'm grateful for everything in this program.
• 6:02
  Don't get me wrong.
• 6:03
  I got so much out of it.
• 6:06
  But I also got PTSD from it because most of what these bigger programs and
• 6:13
  bigger coaches, if you follow people who have millions of followers online,
• 6:16
  or hundreds of thousands of followers online, and they have these huge multi
• 6:21
  seven figure businesses and all that, they most likely, I would pretty much
• 6:26
  guarantee, have a large team behind them.
• 6:29
  Or lots of contractors, at least, but most of them are going to have a full
• 6:32
  time staff making that company run.
• 6:35
  And that was how it was with this particular coach that I had hired.
• 6:39
  She had a huge team behind her and she gave us everything they
• 6:44
  were doing, which was wonderful.
• 6:45
  It's great to hear.
• 6:46
  It's great to know what they're doing and what's working for them.
• 6:49
  That's incredibly valuable.
• 6:52
  But she made us feel like we had to do everything.
• 6:55
  Everything that she was doing.
• 6:57
  And she gave us this sheet, the, you know, this marketing domination checklist.
• 7:02
  And when you went down the list, I mean, it was, you needed to be everywhere.
• 7:07
  And I burnt out and I was doing it and I really felt like I needed to do it all.
• 7:12
  And I'm a manifesting generator.
• 7:14
  I have the energy for this, but I wasn't seeing, I was making money, but
• 7:20
  I was also spending all of that money.
• 7:23
  So I had a 70, 000 launch under that woman's program.
• 7:27
  It was amazing.
• 7:29
  But then launches started to get smaller.
• 7:31
  I had a big bang once and then they got smaller.
• 7:34
  Why?
• 7:35
  Cause I really didn't have all the pieces of my business put together.
• 7:39
  I didn't really get it.
• 7:40
  I had one tactic that worked once and then it would work
• 7:44
  after that, but not to the level.
• 7:47
  That I had at the start from my first launch, my first launch was 70, 000,
• 7:51
  which was amazing, absolutely amazing.
• 7:56
  But then I could not recreate that success for another year.
• 8:01
  Right.
• 8:02
  I had to get better at understanding what a plateau was, where it came from
• 8:10
  and what I needed to do at those points.
• 8:12
  So let's talk a little bit about what a plateau is.
• 8:16
  And, you know, the whole reason I'm telling this story is because I want
• 8:19
  you to know that you're not alone, that where I got to, where I am right now,
• 8:25
  and where I'm going, and I know for certainty I will get there, is because I
• 8:31
  am able to sit in the moment when things are not working and analyze what is
• 8:38
  happening and make strategic moves and energetic moves within myself to Raise
• 8:46
  my energetic frequency to where I want to go and then resist the urge to break
• 8:52
  it all, burn it all down, grab other tactics and strategies willy nilly, but to
• 8:59
  actually make sure it serves my business.
• 9:02
  Everything is about do less, but better.
• 9:05
  Everything is about preserving my energy.
• 9:07
  And like I said, I'm a manifesting generator.
• 9:09
  I'm able to do a lot.
• 9:10
  I can only imagine what the projectors in that program and
• 9:14
  in other programs feel like.
• 9:17
  Like it has to feel so overwhelming.
• 9:20
  So you might feel like you're hitting a plateau all the
• 9:22
  time if you're a projector.
• 9:24
  So let's talk a little bit about a plateau.
• 9:28
  Because we often think that we're stuck.
• 9:30
  But the truth is, is that plateaus are normal.
• 9:35
  Entrepreneurs, we tend to grow at a really fast rate.
• 9:38
  If you look at startups, most of the time, not profitable for years.
• 9:44
  They've just taken more funding, they get more money from other people,
• 9:48
  but not because they're making more.
• 9:50
  Not because they're making enough, because they want to grow.
• 9:54
  And they know that growth costs cash, and they don't expect to be
• 9:57
  profitable for a certain period of time.
• 9:59
  Now I don't recommend that when you have to eat.
• 10:02
  Right?
• 10:03
  They're still paying themselves in those startups that are not profitable.
• 10:07
  In fact, they're sometimes paying themselves quite a lot.
• 10:11
  But they get that.
• 10:13
  Entrepreneurs, we tend to grow very fast and we need to because we are
• 10:19
  the direct recipients of our results.
• 10:22
  So if we're not making money, then we're not eating, we're
• 10:24
  not supporting our families.
• 10:26
  So there's a survival aspect that comes with this.
• 10:29
  But plateaus are normal.
• 10:31
  Plateaus are flexion points in our business.
• 10:35
  And what they do often is they cause panic.
• 10:38
  And they used to do this for me.
• 10:39
  I used to get freaked out.
• 10:40
  Oh my God, it's stopping.
• 10:41
  What do I have to do to get to the next level?
• 10:43
  And then I frantically would look around to figure out like,
• 10:47
  What do I need to invest in?
• 10:48
  What do I, now I need a mastermind.
• 10:49
  Now I need this.
• 10:50
  Now I need that.
• 10:51
  that's not what, That typically will lead to the results that you want.
• 10:56
  Doing anything from frantic energy, or from a place of lack, will
• 11:02
  usually get you more of that.
• 11:04
  It will get you more chaos, and it will get you more lack.
• 11:10
  You will watch your money disappear, like I did.
• 11:14
  But that doesn't mean that, no, investments are right.
• 11:18
  Investments, strategic investments, In areas where you feel you need growth
• 11:24
  from an energy of, I know that this is what will take me to my next level.
• 11:29
  I make this investment with total confidence.
• 11:32
  I know on a deep soul level that this is what me and my business need.
• 11:39
  So the answer isn't usually in these situations to add more tactics.
• 11:45
  It isn't about necessarily adding a whole lot to your business.
• 11:50
  Remember, the biggest lesson I learned was how to do less, but better.
• 11:54
  And the way that we do less, but better is by refining our approach with both
• 12:00
  energetic alignment and strategic systems.
• 12:05
  We have to be able to look at what our business is doing.
• 12:09
  What are we doing in our business?
• 12:11
  Cause you're probably going to find that some of them are not necessary.
• 12:15
  If there are some things that are draining you and they are not producing,
• 12:18
  which so many people are putting energy into things that are draining and not
• 12:23
  producing, then you have to be able to look at that with just objectivity.
• 12:31
  We get very emotionally attached to things.
• 12:33
  I've got to be here.
• 12:34
  I've got to be doing this.
• 12:36
  That was how I felt.
• 12:37
  And my biggest shift when I decided to shift to making my podcast, the
• 12:44
  center of my business that came at a point of a plateau and plateaus, when
• 12:50
  I say flexion point, flexion point is just a point where change must occur.
• 12:57
  If we want to continue to rise, we have to assess what change needs to occur.
• 13:03
  In us and around us, in the things we are doing or the way that things
• 13:09
  are set up within us and around us to get us to that next level.
• 13:14
  Cause like there are three main causes for a plateau.
• 13:19
  Energetic misalignment, which is working against your design,
• 13:23
  which is maybe having triggers.
• 13:27
  That are causing you to go in chaos energy when something happens rather than be able
• 13:32
  to weather a storm To be in the energy of what you want versus what you don't want.
• 13:36
  We have to look at those things Some examples of energetic misalignment are
• 13:41
  going to be projectors working like generators Because what happens when a
• 13:45
  projector is working like a generator and it's not working so they're doing all the
• 13:50
  stuff But it's not working They're saying I'm already doing too much, I'm tired,
• 13:58
  I am burnt out, I know I cannot sustain this, and if I want more, I'm going to
• 14:04
  have to do more, and I can't do that.
• 14:07
  So, in their mind it means, I'm never really going to get what I want.
• 14:12
  Because getting what I want means doing more, and I can't do that.
• 14:15
  Therefore, I will not get what I want.
• 14:18
  And that's not true.
• 14:19
  They have to operate differently.
• 14:21
  So these are some subtle tweaks that we make inside my program where I start
• 14:25
  getting you working as who you are.
• 14:30
  One of my clients shared a story inside, she gave a
• 14:33
  testimonial during our workshop.
• 14:35
  And she was saying she's a mental projector and she had so
• 14:39
  much deconditioning work to do.
• 14:41
  And she's worked with human design for years.
• 14:42
  She teaches human design even, but she came into our program and I kept calling
• 14:47
  out some things that I was seeing in some shifts that needed to be made.
• 14:51
  And she started to dive into our deconditioning library with our tappings
• 14:55
  and, and other resources that we offer.
• 14:58
  And she started to feel movement.
• 15:00
  And she started to operate and honor herself as a projector more.
• 15:04
  And what happened?
• 15:05
  I swear this happens all the time with projectors.
• 15:08
  I always say it's annoying.
• 15:09
  I mean that with the most love because it's annoying because you
• 15:13
  guys can be so successful so easily.
• 15:17
  You just make it hard on yourself.
• 15:20
  You are just making it hard on yourself.
• 15:22
  Every time I work with a projector, when they start to get into alignment.
• 15:27
  Then suddenly invitations start showing up.
• 15:30
  And then the minute they go into frantic work mode, and shifting,
• 15:34
  okay, well now I gotta do all of this, then the invitations dry up and
• 15:37
  then they question everything again.
• 15:39
  You have to get into the habit of really being a projector and honoring that.
• 15:44
  Manifestors who show up in people pleasing energy.
• 15:47
  Clea, my other client, she shared her story during the masterclass as well,
• 15:52
  where she was saying she went from having no work, no clients, nothing in the
• 15:57
  pipeline to fully booked in two months.
• 16:01
  And all we did with that was shift her manifester energy.
• 16:06
  She was showing up to sales calls and she knew it.
• 16:08
  She was like, there's something, I'm getting no's in every sales call.
• 16:11
  I think there's something there.
• 16:12
  We worked on shifting her energy.
• 16:14
  She was in people pleasing energy.
• 16:16
  She was not believing in herself.
• 16:18
  And I was like, that is kryptonite to a manifester.
• 16:20
  They are not going to respond to you.
• 16:22
  You need to walk in and inform.
• 16:24
  You need to walk in with that bold energy that they feel they can get behind.
• 16:30
  Right?
• 16:31
  These shifts can break a plateau.
• 16:36
  Right?
• 16:36
  It's not always just this, but there's usually some element of
• 16:40
  alignment that needs to happen.
• 16:42
  We either need to attach to a new vision and really see it clearly.
• 16:47
  And the way I work in my program, we have visioning exercises and things
• 16:52
  that we use to help you identify the blocks that you have before you
• 16:59
  encounter them in the real world.
• 17:01
  So I have you envision in a very specific way what you want to achieve.
• 17:06
  And then we're looking at the roadblocks that come up in your
• 17:10
  ability to really see it, and we're attacking that with our deconditioning
• 17:14
  tools, and we're going after those beliefs that come up in your vision.
• 17:18
  So by the time you encounter anything in real life, you've
• 17:22
  already worked through it.
• 17:23
  This is how we start to move really fast, and we start to
• 17:25
  create what we want in this life.
• 17:28
  So, the other thing that happens is, you know, we're learning about
• 17:32
  human design, we're learning about manifestation, but we're not integrating.
• 17:35
  We're being book smart, but we're not really integrating and implementing the
• 17:39
  work that we, the things that we learn.
• 17:41
  Okay?
• 17:42
  But the second plateau theme that we have, the second reason that people
• 17:48
  plateau is strategic disconnection.
• 17:51
  The things that they're doing in their business, and this was me those years
• 17:54
  ago with that coach, when I had the marketing domination checklist and I was
• 17:59
  doing all of this stuff, I was doing a lot, but none of it really had synergy.
• 18:06
  None of it was really well thought out enough because I was so obsessed
• 18:10
  with getting it all done that I wasn't getting it done right or efficiently.
• 18:16
  This is where we have like a disconnection between like our marketing and our sales
• 18:20
  and our offers and all of these things.
• 18:23
  Or we're manually trying to crank out all of this work.
• 18:28
  But it's not really, getting all the way through the funnel.
• 18:32
  So we have to look at the disconnections in your funnel.
• 18:34
  And that's why I use more of what I call an ecosystem approach, where everything
• 18:39
  that you do serves everything else.
• 18:41
  Everything should have connection to it.
• 18:43
  It should have connection to you and your energy and who you are and
• 18:47
  your gifts, but it should also have a connection to your deeper message
• 18:51
  and how your offer solves problems.
• 18:55
  If you listen to this podcast, every single episode is selling.
• 19:01
  My offers, even if I'm not talking about the offer, it's always building demand.
• 19:07
  I'm always talking about a problem that you have or a desire that my audience
• 19:11
  has and how would I do solves it.
• 19:14
  Then it's up to them to decide if I'm the one for them or if they truly want to fix
• 19:19
  what it is that they are struggling with.
• 19:22
  They have to make those decisions, but I'm always giving them something to
• 19:27
  chew on and something to work with.
• 19:30
  So that they're at least considering me as the solution to their problem.
• 19:36
  The third way that people, cause that people plateau in their
• 19:40
  business is a messaging misalignment.
• 19:44
  They're not really speaking to the right problems.
• 19:46
  There's an offer misalignment, meaning, usually, I mean, right when you start
• 19:50
  in my program, we have you go through and I take you through just a quick
• 19:54
  and dirty tutorial on problems and desires, and I show you very, very
• 20:00
  quickly in like a 15 minute video, this is how you tie it to an offer.
• 20:04
  If you have an offer now, I want you to look at this and see if it's
• 20:07
  really solving this type of problem.
• 20:09
  If it's not, can you tweak the offer to solve that problem?
• 20:13
  Or can you tweak the messaging to that offer so it solves the problem?
• 20:17
  Most of the time it's positioning.
• 20:19
  It's just not positioned to sell.
• 20:22
  And that's a key.
• 20:24
  So we have to realize, are we speaking to the right problems for
• 20:27
  the audience that we want to attract?
• 20:30
  Is our offer aligned with those problems?
• 20:32
  Is it such a no brainer that if you have this problem, this is
• 20:35
  the thing that will solve it?
• 20:37
  And yeah, is it positioned to sell?
• 20:39
  Are you positioned as the expert?
• 20:41
  Those are the three main reasons that I see people plateau.
• 20:44
  They hit this kind of ceiling and they can't break through.
• 20:49
  There's some sort of block that they have energetically.
• 20:52
  There's something in their funnel that needs fine tuning or they
• 20:56
  have some messaging misalignment.
• 20:59
  Here's what's beautiful about being in that place is if you have
• 21:03
  all of these pieces, if you're already doing these things, it
• 21:07
  doesn't really require more of you.
• 21:09
  In fact, most of the time, I think that we're at where instead of adding
• 21:13
  things, we're subtracting, we're taking away some of the things that you do
• 21:19
  that you don't need to do anymore.
• 21:21
  We're figuring out how you can do some things better.
• 21:24
  Most entrepreneurs aren't analyzing their numbers enough, and it's not, doesn't
• 21:28
  sound sexy, but to me, it has become sexy because it's what allow, allows me to
• 21:36
  not work as much and to make more money.
• 21:40
  How can I do the same thing, put in the same effort, or less?
• 21:46
  And get better results from it.
• 21:48
  I will do that work any day.
• 21:51
  That is sexy to me, baby.
• 21:54
  I will a hundred percent take the time to do that work.
• 21:59
  Why?
• 22:00
  Because it drastically improves my life.
• 22:03
  The other thing with the plateau that I want to just mention, this is just
• 22:06
  kind of a saying that's out there that I think really fits this, is
• 22:11
  what got you here won't get you there.
• 22:13
  If you've gotten to this point and you're at a plateau,
• 22:18
  there's kind of two directions.
• 22:20
  So there's sometimes we think that we can lone wolf it and do it ourselves.
• 22:24
  The times where that works, where you're like, yeah, I have all the tools.
• 22:28
  I am going to do this myself.
• 22:30
  I'm not going to hire somebody.
• 22:31
  I'm not going to get help.
• 22:33
  Where that works is when you truly have all the tools, you have nothing
• 22:37
  in you that's standing in your way from doing them, from taking advantage
• 22:41
  and taking action with these, you know exactly what needs to be shifted.
• 22:45
  You know exactly what needs to change.
• 22:47
  You really know, and you have no problems actually implementing those changes.
• 22:52
  There's very rare that we are in that place.
• 22:56
  Because usually what happens is we might have the tools, but we're not using them.
• 23:00
  And that's, that's something that needs to be addressed.
• 23:03
  And a lot of times we feel so confused that we're so obsessed with how am I
• 23:08
  going to fix it that we end up doing nothing or we invest in the wrong things.
• 23:13
  So what you have to do is get over this stuck cycle of trying something new.
• 23:19
  Not seeing an immediate result, abandoning that thing, and
• 23:23
  then trying something else.
• 23:25
  You're wasting energy, you're reinventing the wheel, or you're
• 23:29
  doing the same thing, not getting the result, and not changing anything.
• 23:34
  So you're sort of stuck in this pattern of this isn't working, this
• 23:37
  isn't working, this isn't working.
• 23:39
  That's where I was several years ago with launching where I had that
• 23:42
  big launch and then I could not recreate that success again And it
• 23:46
  was like, oh my god, it's not working.
• 23:47
  It's not working.
• 23:48
  It's not working Guess what when I'm in the energy of it's not working.
• 23:51
  I got more of it's not working.
• 23:54
  I Had to work on my energy and attach to something.
• 23:57
  I had to believe in my energetic field that it was working I had to do that,
• 24:03
  and that's why I've developed all of these practices and all of these tools
• 24:07
  to help you get over yourself while you take the right action, correct
• 24:11
  action, to get the results that you want without working more, without
• 24:17
  killing yourself, without burning out, so that you have a better life and
• 24:22
  you get to keep more of your money.
• 24:24
  You're not investing in 800 things.
• 24:26
  You don't need a huge team.
• 24:28
  I do all of this with one person and a podcast producer.
• 24:31
  That's it.
• 24:33
  That's it.
• 24:34
  It's amazing.
• 24:36
  And I hope that this helped you see if you're in a plateau, are
• 24:41
  you at a point where you feel like.
• 24:43
  I'm somewhere between where I've always been and the next level, and I don't
• 24:47
  know how to get to the next level.
• 24:49
  I hope you consider Business by Design.
• 24:51
  I hope that you consider at least having a conversation with me about
• 24:55
  whether this is right for you.
• 24:56
  It's not right for everybody.
• 24:58
  I'm not right for everybody.
• 24:59
  But I am honest with people about whether they are, I am right for them or not.
• 25:03
  Whether this program is right for them or not.
• 25:05
  They have to make the decision about whether I'm right.
• 25:08
  So if you're interested in that, DM me the word clarity on Instagram, and I will,
• 25:13
  we can do a clarity call or we can talk about whether this really is the right
• 25:17
  fit for you or whether any of the tiers, like I said, we have split business by
• 25:21
  design into three tiers so that we have a spot for everybody at every place in their
• 25:27
  journey and at different price points to make it affordable based on where
• 25:31
  you are and what you hope to achieve.
• 25:34
  So, I hope that this inspired you to take a look at what you have, to be a
• 25:40
  little more discerning about where you jump in, and to see the possibility
• 25:47
  to do less but better, to be more efficient in the way that you work.
• 25:51
  That maybe adding a bunch of things isn't what you need to hit that next level.
• 25:57
  You just need to do some of the things that you are doing right now better.
• 26:03
  If you have a podcast that's not growing, then maybe you need to look at what
• 26:08
  you're producing on that podcast, shift your messaging on that podcast, and
• 26:13
  maybe there is some promotion change that you make, but we can do that
• 26:17
  without adding a lot to your plate.
• 26:19
  Maybe you need to reposition an offer.
• 26:22
  Maybe you need to start to test your message before you
• 26:27
  go building something new.
• 26:29
  So many people will go build something new without ever
• 26:32
  testing it with their audience.
• 26:34
  And then they wonder why they don't buy it.
• 26:36
  Save you a lot of time and a lot of effort.
• 26:38
  If you just spend 20 minutes writing a few emails, that will test your message.
• 26:44
  Okay?
• 26:46
  We can be more strategic.
• 26:47
  You can look at your business make changes with a scalpel and not a sledgehammer.
• 26:52
  I hope this inspired you to take that critical eye to your business
• 26:56
  without emotional connection to it.
• 26:59
  Can you be objective and just look at it and say, yeah, I
• 27:02
  think I know what we need.
• 27:04
  And if you decide that business, the business by design mentorship
• 27:06
  seems like a place or at least something that you want to explore.
• 27:10
  Reach out to me and I'll be happy to chat with you about it and see if you're right.
• 27:13
  If you're a right fit.
• 27:15
  Okay, thank you so much for being here.
• 27:17
  I appreciate you.
• 27:18
  And remember, in order to have an unshakeable business, you must
• 27:21
  first become an unshakeable human.
• 27:23
  So, thanks for letting us help you become unshakeable with human design, everybody.
• 27:27
  We will see you next time.
• 27:30
  If you love this episode and you're a fan of the show, please show
• 27:32
  us the love on iTunes, Spotify, or wherever you're listening to
• 27:34
  the show and leave us a review.
• 27:36
  And if you'd like to connect with other entrepreneurs on their human
• 27:39
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 27:43
  Go to nicolelaino.
• 27:45
  me forward slash podcast links to join the group, book a human
• 27:49
  design reading with me, or access our free human design resources.
• 27:52
  We'll see you there.