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Latest / The Hospitality Hangout | Hospitality Podcast

How Taco Bell Won a $45M Lawsuit and Took Over Culture

Former Greg Creed joins Hospitality Hangout for a masterclass in leadership, branding, and restaurant growth. Greg shares how he helped transform Taco Bell into one of the most recognizable brands in the world, from responding to a headline-making lawsuit to launching Doritos Locos Tacos and building Mountain Dew Baja Blast into a billion-dollar success story.

The conversation also dives into company culture, developing leaders, standing out in a crowded market, and why hospitality remains one of the most overlooked career paths today. For restaurant operators, marketers, founders, and anyone…

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