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Retailers Paying the Content Debt Price | Toronto News
New research reveals big retail brands are hemorrhaging $381 million annually due to “content debt” — outdated, messy digital info that AI search now amplifies, risking misrepresentation and lost sales. With nearly 5.5% of annual revenue at stake, execs admit they’re drowning in unmanageable digital clutter, spending millions and 94 hours weekly just to maintain it. The fix? Audit and unify critical content like pricing and policies into a trusted, AI-ready source of truth — or risk damaging trust and bottom lines. Listen in comfort:Get a discount on a Soli Pillow…
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