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731: Why Going Cats-Only Was the Right Business Move with Sarita Eckhoff
What happens when you build a pet care business around the animals, clients, and work you genuinely love? Sarita Eckhoff shares how she transformed an idea into Exclusively Cats In-Home Cat Sitting while initially maintaining a full-time office job. She explains why professional presentation, continuing education, veterinary relationships, and a clear cats-only niche helped her earn the trust of her earliest clients. Sarita also discusses pricing confidently, communicating concerns promptly, and recognizing the true value pet sitters provide beyond basic feeding and litter box care. Her…
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