Understanding the Overland Industry

The Overland Journal Podcast · Oct 26, 2023 · 54m · transcript

Host Scott Brady and co-host Brian McVickers discuss the overland industry’s origins and rapid growth, outlining where they see current and future opportunities for businesses, creators, and travelers. They emphasize authenticity as essential for success with a savvy, affluent, quality-focused audience, and clarify overlanding as vehicle-supported adventure travel distinct from road trips, camping, or off-roading as sport. Using audience research, they estimate a global overland vertical market of roughly 30–40 million people, noting continued long-term growth despite a temporary…