Latest / Thanks For Visiting / 241. How to Design A Scroll-Stopping Listing with Bridgette Whitney
Transcript
- 0:00Annette: Our recording cut out towards the end, so you will
- 0:03hear the audio switch to Zoom.
- 0:04This is just a heads up.
- 0:06SEGMENT GAP
- 0:07Sarah: Welcome back for the great episode.
- 0:09My name is Sarah Karakaian.
- 0:10Annette: I am Annette Grant, and together we are--
- 0:12Both Annette & Sarah: Thanks for Visiting.
- 0:13Sarah: We're going to kick off this episode like we do every week, and
- 0:15that's sharing one of you who's using our hashtag on Instagram, #STRShareSunday.
- 0:19We will share you here on the pod, on YouTube, into our email
- 0:23list, maybe some free marketing.
- 0:25Annette, who are we sharing this week?
- 0:26Annette: Today we are sharing @highlowstays just like it sounds,
- 0:31Highlow Stays, and it is a dome in Brazil.
- 0:36And it is in the middle of the wilderness.
- 0:38It is a teeny tiny dome, but you have got to check them out.
- 0:42They are making it happen.
- 0:44One of the most notable things I want you to check out is, a, how they've utilized
- 0:48the space in this dome and how they've broken it up and have their sitting area,
- 0:54and their bedroom, and their kitchen area.
- 0:56But the highlight, please go to their link in their bio and go
- 1:01to their actual Airbnb listing.
- 1:03The shots that they have, every single photo in their listing is
- 1:08so intentional and so well done.
- 1:11I think we could all learn multiple lessons from the way they are
- 1:16showing exactly where the dome is.
- 1:18Sarah: They have some aerial photos of it.
- 1:20They have lots of photos of people utilizing the space.
- 1:24So really giving your imagination, letting you really feel what it would
- 1:28be like to experience the place.
- 1:30But I think they have done a phenomenal job with every single one of their photos.
- 1:34And we've been getting a lot of emails lately about people.
- 1:38They don't feel like they're getting booked as often as they were.
- 1:41You've going to be competitive, the number one that you are
- 1:43selling with your photos, everyone.
- 1:45So I encourage everyone, take a look their listing photos, take a
- 1:49look at your listing photos, and see how you could uplevel your listing.
- 1:53I think they have an Oculus that their guest can use.
- 1:56Annette: Yes.
- 1:56Oh, if you take a look at the amenities that they have and the way they
- 1:59have them displayed, mm-hmm, yeah, they definitely have the Oculus.
- 2:02Yes.
- 2:02Sarah: That is amazing.
- 2:03And that actually parlays really well into today's episode because today we
- 2:08are going to talk about design, hmm, my friends, but not just any kind of design.
- 2:13Not just a pretty picture of a West Elm vignette.
- 2:17But truly eye-popping scroll, stopping creative designs.
- 2:23We have Bridgette here.
- 2:24She's a 24-year-old Airbnb host, Airbnb interior designer,
- 2:28stylist, and content creator.
- 2:30She runs her businesses with her boyfriend, and we are so excited
- 2:34to have her on the show today and to dig into how she got started.
- 2:38And what it's like having these eye-popping designs on Airbnb, especially
- 2:43right now when times are so competitive.
- 2:47Bridget, welcome to the show.
- 2:48Bridgette: Thank you guys so much.
- 2:49I'm so excited to be chatting with you.
- 2:51Sarah: So Bridget, I do want to let you know, we are a niche podcast.
- 2:55We talk about short-term rentals, but the one topic that comes up a
- 2:57lot from people who want to share their story on our show is design.
- 3:02And we're not just a design podcast, so to get designers on our show to
- 3:06have a chat about design content, we're super, super selective.
- 3:10And when we saw your Instagram page, I was like, we have got to get her on this
- 3:14show because you think out of the box, but then you somehow figure out how to bring
- 3:19it all together, where like, I want to stay in your space because I'm going to
- 3:22be inspired to not only just have a great time, but even just for my own rentals.
- 3:28So tell us how you got started.
- 3:30Where did this all come from?
- 3:32Bridgette: Yeah.
- 3:32So first of all, thank you so much.
- 3:34That's really nice of you.
- 3:35We definitely strive to have weird ass listings, so hopefully I can cuss on here.
- 3:39Um, so our story is really interesting.
- 3:43I say our, it's my boyfriend Bleu and I, and his name is
- 3:46Perfect Bleu for what we do.
- 3:48Basically in 2020, we both graduated from San Diego State
- 3:52and that was peak COVID time.
- 3:53We're like, what on earth do we do?
- 3:55What is life?
- 3:57We're just watching Ozark and drinking White Claws with our roommates.
- 3:59Things were really strange.
- 4:01We didn't get to graduate.
- 4:02We were in a dark place where we're like, we can't work.
- 4:06I taught at Core Power Yoga.
- 4:07He taught at Orange Theory.
- 4:08That's how we met.
- 4:09And we're like, we can't do that.
- 4:11We can't really do anything.
- 4:13So what can we do?
- 4:14And we had a friend that did Airbnb arbitrage in San Diego.
- 4:18And so we got into Airbnb arbitrage that way through a friend that had
- 4:22given us advice on how to do it.
- 4:24And then from there we realized we can do this decorating thing a lot cheaper and
- 4:31a lot cooler by finding thrifted items.
- 4:34So we started going to Goodwill because we could do that during lockdown.
- 4:37We were allowed to go to Goodwill with our mask on and stuff.
- 4:39That was our high of the week.
- 4:41We're like, let's go to Goodwill.
- 4:42So we would go to Goodwill and we'd find little furniture pieces or unique
- 4:46pieces that we could just update with paint or spray paint or, I don't know,
- 4:50even just things that were already updated but people just got rid of,
- 4:52and we started furnishing our Airbnbs, we had two, with that furniture.
- 4:58And we're like, okay, this is weird because people are buying a lot of
- 5:01brand new stuff, and ours not only is cheaper, but it looks way cooler.
- 5:05And I'm like, you know what, I should try to do a mural on the wall.
- 5:07I'd never done a mural.
- 5:09I did my first mural and I was thinking, okay, either this is really easy or
- 5:13I might be slightly good at this.
- 5:15So we had our Airbnbs running and then Bleu and I decided that we wanted to
- 5:21stop having those Airbnbs be functioning.
- 5:23It was just taking up a lot of mental space and we wanted
- 5:26to focus on other places.
- 5:27So we decided to purchase a Sprinter van and we converted our
- 5:32van to travel across the country.
- 5:35So we made our van, obviously, cute with flat tile and we went off and we're going
- 5:40to go figure out what the heck to do.
- 5:42I was 22.
- 5:44He was 23 or 24, and we're like, let's just go and maybe
- 5:47figure out a new place to live.
- 5:48And at that point we were in San Diego and we traveled to, I think it
- 5:52was 28 or 30 states for four months.
- 5:56It was not good.
- 5:57I'll tell you that.
- 5:58It was cool experience, but band life is very glamorized where I was
- 6:02like, this is going to be gorgeous.
- 6:04We're going to be living the time of our life.
- 6:06In reality, I've never been uglier.
- 6:09I've never been dirtier.
- 6:10I smelled so bad.
- 6:11I was going to the bathroom in the most random spots possible
- 6:15and what an experience that was, but I will say, definitely rent
- 6:19a van before you buy and commit.
- 6:20That's my one hack right here.
- 6:22But we found this building in Nashville that allowed Airbnb arbitrage.
- 6:26Again, at the point we didn't have money to buy a house.
- 6:28We couldn't qualify.
- 6:30We were just young and figuring out life.
- 6:32We headed to Nashville and we signed a lease for a unit there that's in the heart
- 6:38of-- basically a block wave from Broadway.
- 6:40And we realized, okay, there's several hundred units in this building, or I want
- 6:44to say there's 180 plus units in there.
- 6:47I can't remember the exact number.
- 6:49But we're like, how can we stand out beyond everyone else
- 6:53considering the rent is so expensive.
- 6:55We have to pay 25% a month to Airbnb.
- 6:58How can we make this really badass?
- 7:00And so we're like, let's just go wild.
- 7:03Let's do the craziest murals, let's do wild wallpaper.
- 7:06Let's find weird pieces and just make it super bachelorette.
- 7:10Because we knew that Nashville was very bachelorette vibe.
- 7:13That is just the heart of Bachelorette.
- 7:15So we got cow print wallpaper and we did pink squiggles and yellow
- 7:19bathrooms and crazy peel and stick wallpaper that was rental friendly.
- 7:22I thrifted a bunch of weird hand chairs, which started my hand chair love.
- 7:27And from there I started posting on TikTok, which I
- 7:31didn't think anything of it.
- 7:33I was just sharing kind of the journey of what we were doing.
- 7:35And I got quite a few followers on TikTok.
- 7:38I now have about, I think 415,000 on TikTok from starting
- 7:43from that Nashville Airbnb.
- 7:45And from there we had people that were like, oh my gosh, can you do mine?
- 7:49And my imposter syndrome was like, no.
- 7:52What is that?
- 7:53Why would you ask me that?
- 7:54I don't know what I'm doing.
- 7:56I just did this and I don't know.
- 7:58Turns out I actually am a little bit good at it.
- 8:00And we started doing jobs and we started going on a completely
- 8:04different route of our life.
- 8:06And now we just started this interior design/decorating Airbnb staging company.
- 8:11Now that's basically our full-time job.
- 8:13So we do a bunch of Airbnbs a year.
- 8:14We did two commercial spaces last year on top of it.
- 8:17And then now I do content creation with that as well.
- 8:19And I work with really cool brands and I actually work with Airbnb
- 8:23too on their content creation side.
- 8:25So yeah, that's how our wild journey began.
- 8:29Sarah: I have so many things to unpack out of your intro there.
- 8:31But the number one thing I want to unpack because this just Annette and my vibe,
- 8:35is like, the whole imposter syndrome, and you just gave something a try, and you
- 8:39trusted yourself to lean into something.
- 8:42I just think that's really admirable because it can be scary, especially when
- 8:45you decided to share it for the world to see too, not only just on TikTok
- 8:49and Instagram, but in your guests too.
- 8:52You trusted yourself, and I think that's super cool.
- 8:55Bridgette: Thank you.
- 8:56Sarah: Where do you think your ability to-- because here's the thing, you
- 9:01I went to interior design school.
- 9:02Bridgette: Ooh.
- 9:02Sarah: It's hard to do what you do, to mix patterns and colors while it still is not
- 9:10driving you nuts and give you a headache.
- 9:13There's difference between being inspirational and just too much.
- 9:17You know what I mean?
- 9:17So what do you think about your upbringing or your past or is there anything
- 9:22that you did where this may be-- or is it just innate talent of yours?
- 9:26Bridgette: So it's so interesting.
- 9:28I did not go to interior design school, which is why I feel like--
- 9:32Sarah: No, don't go because they're just going to ruin you.
- 9:35Don't do it.
- 9:35Bridgette: That's what I think.
- 9:36I'm like, I don't want them to crush my creativity.
- 9:38So my mom and my sister are pretty creative.
- 9:42My mom actually used to do murals back in the day, and I grew up going-- instead
- 9:47of getting a babysitter, I would just sit on the stair while she did murals.
- 9:50But her murals and my sister's art was very realistic.
- 9:55They could just draw me and it would look exactly like me.
- 9:57And so when I would just draw my little hearts, I was like,
- 10:00okay, these are so ugly.
- 10:02This is not art.
- 10:02I didn't think that it was real when I compared myself to what they could
- 10:05actually do that was just insane art.
- 10:08So I never channeled that because I was like, I just don't have what it takes.
- 10:11I would always draw squiggles and random shapes that connected
- 10:15with each other and it wasn't the same in what I thought art was.
- 10:18And I think maybe even back in that time, in early 2000s, it wasn't
- 10:22as popular to have that style.
- 10:24So I just didn't do anything with it.
- 10:26So I think it stems from having those creative juices a little bit there.
- 10:30And I also have a personality of I don't give a F what anybody thinks
- 10:35of me and just live this wild, bold, probably inappropriate life
- 10:38where I just say what's on my mind.
- 10:39And I told you I pooped on the side of the road.
- 10:42So I just have that personality where I'm like, just do it.
- 10:46Who cares what other people think?
- 10:48Try and mix colors and patterns.
- 10:50And so I think both of those factors played a part into what
- 10:54got me started where I am today.
- 10:57But I do agree, it is really hard to mix those colors and patterns and I
- 11:00have seen people do it where it looks unique, and I'm sure there's a niche
- 11:05for that, but it is something that for some reason, I don't know how I
- 11:09know that, but it's just inside me.
- 11:12I don't even know how to explain how I know what I'm doing.
- 11:15I just do it.
- 11:16Nike.
- 11:16Sarah: Just Do It.
- 11:17Nike.
- 11:17Yes.
- 11:17Annette: Well, how do your clients, obviously you're helping clients now,
- 11:22do they give you full-- can you be the creative director, or I know when you
- 11:27start to do client work, it's glamorized a lot to get clients, but they can say,
- 11:33hey, you have full creative direction.
- 11:34How have you found that now that you're starting to work with others?
- 11:38Bridgette: Yeah.
- 11:38That's a great question.
- 11:39That was one of my fears because I was nervous that someone was going to tone
- 11:43down our style or burst my bubble a little bit with being like, that's just too wild.
- 11:49So I was really worried about that.
- 11:50But actually, every single client that we've ever had says, I know nothing.
- 11:56Please go and just make it cool.
- 11:58And that has been everything for us.
- 12:00I really think that if we hadn't had that from the start, I
- 12:04probably wouldn't be where I am.
- 12:05Having those clients that support you and like you for who you are and your style.
- 12:09Now I feel like I would not work for somebody that didn't
- 12:13say, Bridgette, we believe you.
- 12:15Full creative freedom, girlfriend.
- 12:17Just go.
- 12:18I also feel like I couldn't probably do a person's residential home because
- 12:25not a lot of people want to have a McDonald's sign in their home.
- 12:27So I think it's really cool to have the vacation rental niche doing that because
- 12:33people are like, I recognize that I don't want to live here, but I know how
- 12:37important it is to have people want to stay at my space, so go for it, girl.
- 12:42Annette: Love that.
- 12:43Sarah: What components of being a host previously, do you bring to your designs?
- 12:49Bridgette: Yeah, that's super helpful.
- 12:51It's super helpful doing it, and it's super helpful pitching because
- 12:55I think number one, people are like, okay, this girl doesn't have just
- 12:59pretty style, but she can actually make it, so she understands the data.
- 13:04I'm not going to say she understands the data.
- 13:06Bleu, my boyfriend is just this total numbers guy.
- 13:09He handles all the Airbnb data and stuff like that, but he fully
- 13:12understands-- we have clients sometimes that will reach out to us and they
- 13:15live in Kentucky or somewhere random and they're like, we really want to
- 13:19pay you to do our arbitrage unit.
- 13:20And Blue is like, you know what man, from an Airbnb host standpoint, from these
- 13:24numbers, he'll run the numbers, run the AirDNA, he can tell you, I truly don't
- 13:28think it's worth it for your return.
- 13:29So we really are good with, is it worth it for your location to hire us?
- 13:34If not, maybe virtual is a great aspect that we can do that's cheaper, obviously.
- 13:38But I also think we have something special, which I actually don't know
- 13:42if other decorators or designers do this where when we go into our client's
- 13:46space, it's an empty box most of the time, and we make it full Airbnb ready.
- 13:50So we live in the space for the week while we're doing it.
- 13:52So we test out the beds.
- 13:53We test out the pillows.
- 13:54We know it's comfortable.
- 13:56We use the showers and the water.
- 13:57We sleep in every bedroom.
- 13:58We install the ring cameras.
- 14:00We understand the August lock or whatever lock you use.
- 14:03We know that you need every little detail because we're
- 14:05living in it and we're also hosts.
- 14:07And we're also picky.
- 14:08I know when I like it at Airbnb and when if someone doesn't have it,
- 14:11I'm like, ew, what's wrong with you?
- 14:13So I think that is really helpful because it just lets the client know
- 14:18that we're on the same page and we fully know your expectations and
- 14:22we can make that happen for you.
- 14:23Sarah: Well, and you're experiencing it from the guest perspective
- 14:26too, which I think Annette and I champion this a lot too.
- 14:29We call it your truth telling friend.
- 14:31Have a friend come stay in your space who's actually going to tell you what
- 14:33your bed actually feels like and what the water pressure actually feels like.
- 14:36Because if you don't face the music now, your guests are going to tell you.
- 14:40Whether it's in a review or if it's actual feedback, they're going to tell you.
- 14:45So the fact that you provide that for your clients, I'm sure you know this,
- 14:49but that's a huge plus, to be able to just tweak things too before they
- 14:53get to that paying guest component.
- 14:55Bridgette: Absolutely.
- 14:57Annette: I want to know, if you can share, where is a design gone wrong or
- 15:02you installed something either in one of your personal spaces or for a client
- 15:06and you thought it was going to be a hit and it ended up not working out.
- 15:10Just to help our listeners when they're trying to be creative with things.
- 15:14Is there something that's a hard no now that you've tried before?
- 15:17Bridgette: That's a great question.
- 15:18Luckily, most things have worked out really well, but I think sometimes,
- 15:24maybe this isn't the correct answer, but for some people doing it themselves, I
- 15:29think sometimes if you don't have the background or experience and you want to,
- 15:34let's say copy my style like we talked about earlier, unfortunately, you have
- 15:39to have that eye a little bit or the knowledge to create something unique.
- 15:43So I think sometimes people can see something that they like
- 15:47and try to make it their own.
- 15:48And unfortunately the colors-- this is a good example.
- 15:51I've experienced this before where before I got good at color theory or
- 15:55understanding the colors and which ones to choose at my bear book.
- 16:00You're choosing colors that are too neon, and you're trying to achieve
- 16:04a pink look, but then it looks like strange bubblegum, hot pink.
- 16:08So I think that is-- I guess that leads me to why it's important to hire someone
- 16:12that knows what they're doing because little things like that can make a mistake
- 16:16for you just trying to copy someone that has a great style and not being able
- 16:19to implement it sometimes doesn't work.
- 16:22Sarah: I think that's great advice because you can see something and if you don't
- 16:25know-- especially even if it's a color that's worked in one space, but then
- 16:29you have completely different lighting in another space, going to change the
- 16:33tones and how that-- especially with your designs that are-- I mean, you
- 16:36have to be tight with those decisions because then it can just-- one little
- 16:40wrong move and it could be off and be not pleasant versus, like I said, crazy
- 16:44inspirational things, looking your photos.
- 16:46Annette: Our videographer, we were talking about it earlier today, there's
- 16:49some spaces they're just trying too hard and then it ends up looking like--
- 16:54Sarah: They're trying too hard.
- 16:54Annette: They're trying too hard to be this themed Airbnb.
- 16:57And there's this fine line between design and themed out to try to get
- 17:02the bookings and it just ends up missing the mark or being cheesy
- 17:06instead of being well designed.
- 17:08Bridgette: Yes, I totally agree.
- 17:09That's actually a great point because I think sometimes if you looked at my
- 17:13page and you took for me that, oh my gosh, I need neon signs and I need cute
- 17:18wall art, but you go on Amazon and type neon sign and you take the first one
- 17:22that you see that says-- I hope that you guys don't have this neon signs.
- 17:27No, I'm looking at your designs right now.
- 17:28Annette: We don't have any neon signs, so you're good.
- 17:30Bridgette: If you get any a sign, and it's one from Amazon and it says-- Till
- 17:34Death Do Us Party or something, which is cute, but it's like that is the first
- 17:38thing on time that comes off on Amazon.
- 17:40And if you want cool wall art, but you just go to Home Goods and
- 17:43you don't achieve that, you're trying to copy something but,
- 17:46unfortunately, it looks like corporate.
- 17:49It doesn't look the way you're trying to make it.
- 17:51So for us, we always try to source unique art from Etsy or even from thrift stores,
- 17:55or neon signs that are custom made.
- 17:58So I think it's easy to see something, but trying to make that happen,
- 18:01yeah, unfortunately, it doesn't always work out in their folder.
- 18:04Sarah: Mm-hmm.
- 18:04Which I think is great for designers like yourself because, and I'll say this,
- 18:09listen, if you want to do the short-term rental thing, especially now, you want to
- 18:14stand out, you have a great market, but there's a lot of competition, it's just
- 18:17like any brick and mortar store you see.
- 18:19If you just throw up white blank walls and really terrible overhead
- 18:23lighting, it's not going to be a good experience to come in there.
- 18:26So having a professional who does this, who has the eye, who understands not
- 18:31only from the investor's perspective or the owner's perspective and the
- 18:35guest perspective, that's just a recipe for a long-term business and
- 18:39for you to exist for a long time.
- 18:41My question for you is, you get these blank slates, how do you get
- 18:45inspiration for each of your designs?
- 18:47What starts it for you?
- 18:48Bridgette: So my style is very pink, orange, girly.
- 18:54I have a style that I will always have my go-to colors, be.
- 18:58I have a color scheme for most projects.
- 19:01I will incorporate the same five colors in all of it.
- 19:04But, and I'm sure a lot of the listeners do Pinterest, Pinterest is fire.
- 19:09That is the key to setting up a theme, and to getting a mood board,
- 19:15and to understanding your concept.
- 19:16So for each job that we do, I have just an ongoing Pinterest board of my style.
- 19:22And I'll just dig into those, my pins and then I'll put it into,
- 19:26okay, this one's going to be the Scottsdale Bachelorette house.
- 19:29So I'll pull from there and I'll be like, oh, I like this saying for a neon sign, or
- 19:33I like this wallpaper or this bed frame.
- 19:35And I'll pull those things from there.
- 19:37So that's where it stems from.
- 19:39I feel like that's where it begins.
- 19:41Sarah: I love that.
- 19:42What's your favorite one so far?
- 19:44Annette: She doesn't have a favorite.
- 19:45Bridgette: Great question.
- 19:45Annette: They're all her favorites.
- 19:46She can't her favorite child.
- 19:49Bridgette: Hey, I love them all, but I really like, we just
- 19:54did one in, um, in Joshua Tree.
- 19:57I don't know if you know Josh and Patrick.
- 19:59I don't know.
- 20:00Probably not.
- 20:00So we did these two really cool guys there.
- 20:03We did their Airbnb.
- 20:04They had an Airbnb already and it was super just live, laugh, love vibes.
- 20:08And we came in there and they're like, we need you to help us.
- 20:11Can you just make it cute?
- 20:12Can you just fully redo it in your style?
- 20:16How much money would it take to make this space badass?
- 20:19And we fully went in there, we straight up painted the house pink.
- 20:22The outside of the house was brown and now it's pink.
- 20:25So we bought $1,200 worth of disco balls.
- 20:28The outside's pink, every room is filled with funky murals and wallpaper.
- 20:32We got, a, alien.
- 20:34A really strange alien that's just sitting on a bench with a neon sign
- 20:38above it that says nothing to see here.
- 20:40And it's just obviously ironic.
- 20:42We got on Facebook, a old Volkswagen bug shell.
- 20:47I saw that and I was interested.
- 20:49I was like, what can we do with this weird shell?
- 20:50In Joshua Tree, there's huge desert.
- 20:52So the backyards are always so big and you don't have anything to put there.
- 20:56So we put this random bug shell and we painted it this teal blue color.
- 21:01So it's sitting there with cactuses on the inside, just photo opportunities.
- 21:05And then we got a mannequin on Facebook marketplace and we ripped the head
- 21:10off and put a disco ball as the head, and now it's this disco mannequin.
- 21:13And the whole vibe is pink disco bachelorette vibes.
- 21:16And it's just really cool because they gave us full creative freedom,
- 21:20but they also wanted it to be girls, which sometimes clients are full
- 21:24creative freedom but make it a little bit more family oriented so
- 21:27you're not using hot pinks and stuff.
- 21:29But still, do what you do, girl.
- 21:30But family vibes, not bachelorette.
- 21:33So they were like, just go for it.
- 21:34So that was really, really fun to do.
- 21:36Annette: Since you're sourcing not the usual furnishings, can you give us some
- 21:42insight on how much you charge for this?
- 21:45How do you plan out budgets when things are thrifted?
- 21:49Because we know you're spending a lot of time on it, so it's like, how are you
- 21:53creating these bids for these projects.
- 21:56Are they 10,000?
- 21:57Are they 20,000?
- 21:57Are they 30,000?
- 21:58Does it depend on room?
- 21:59How are you creating your pricing strategy, if you don't mind sharing?
- 22:02Bridgette: For how much I charge or the material or both?
- 22:05Annette: Both.
- 22:06Whatever you feel comfortable sharing.
- 22:08Yeah.
- 22:08Bridgette: Yeah.
- 22:08I'm totally fine sharing.
- 22:10How we work with our clients, and when they're like, well, how much is
- 22:13it going to cost for the material?
- 22:15Because that's obviously a huge important question.
- 22:18We tell them for the material only, not our services, it's
- 22:22going to be 25 to 3,500 per space.
- 22:25So we average it out.
- 22:26So if it's a four bedroom and then there's two baths, that's six;
- 22:29a living room, that's seven; the kitchen, that's eight; the dining room,
- 22:32that's nine; the backyard, that's 10.
- 22:34So 25 to 3,500.
- 22:37We can do 25.
- 22:38We prefer when clients can meet a little bit more in the 3,000 range just because
- 22:42you know how expensive extra linens are, beddings, and all that stuff, can openers.
- 22:46You know what I mean?
- 22:47Those little things that you wouldn't think about are, but
- 22:50that's how we priced for that.
- 22:51So we try to stick with that for the budget.
- 22:53And then when we get there, we try to leave 500-ish dollars for the Facebook
- 22:58marketplace fins, like the gumball machines or the weird random things
- 23:02that you would never expect to see.
- 23:03You don't even know what's going to happen.
- 23:04But we always try to leave a little bit of extra for that when we're there.
- 23:07But that would be the price.
- 23:09So we actually did a client's space a few months ago in Phoenix
- 23:14and this was actually a bigger property than we thought it was.
- 23:17There was an extra bedroom.
- 23:19It was one bedroom, but it was split.
- 23:21So it was basically two different bedrooms and we were really confused
- 23:25on how-- we didn't quote for that.
- 23:28So we're like, oh my God.
- 23:29We need to maybe come up with the slower budget.
- 23:32And they wanted to keep it really simple.
- 23:33They already paying us with obvious an investment, but their budget was
- 23:38$21,000 for five bedrooms, a huge game room, a backyard with a pool, plus all
- 23:45the extra lanes, all the extra stuff.
- 23:47It was really difficult to do, but we did achieve it and it still is
- 23:50really badass in that property.
- 23:52Actually, I can go into this later, but they revamped the property
- 23:55from an already function Airbnb, and they're making 44% projected
- 23:59revenue more than what it was before.
- 24:01Just investing 20,000, which, yeah, I guess that sounds like a lot, I
- 24:04mean, that's a lot of money, but in the grand scheme of things, how
- 24:07much did you buy the house for?
- 24:08Sarah: Right.
- 24:09Did they tell you that example?
- 24:11Do you know, since we're talking about their data, did they tell you how long it
- 24:13would take them to make that return back?
- 24:16If it's 44% more, but how long until they like-- because if it's a couple years and
- 24:20you're going to be in this game for five or 10, that to me is a good investment.
- 24:25Bridgette: The first year.
- 24:26So they would make it all back in the first year.
- 24:28I'll go into that, but how much we charge, so yeah, there's a quote for
- 24:32how much it would be for the material, and then we charge for in-person
- 24:37starting at $19,000 for labor.
- 24:39But to note, we are paying for the trash dump.
- 24:43We are paying for the furniture builders, we're paying for the painters
- 24:46that paint the solid colored walls.
- 24:47This is including our flights, our food, all those accommodations,
- 24:50that's what it starts at.
- 24:52We have a 10% material mockup, 15, depending on how far
- 24:55you are for that as well.
- 24:57But they ended up paying, I think, $23,000 in total for us.
- 25:01They paid $21,000 for it, so that's what, 44, 43 or $44,000.
- 25:07And if on average the person before them was making a $100,000 a year,
- 25:11if they're making $44,000 more, in one year you're making that back.
- 25:16So I fully understand when we pitch ourselves to clients sometime they're
- 25:20like, oh no, no, I'm not paying.
- 25:22I'll do it myself.
- 25:24It's fine.
- 25:24But in reality, the most important part is the way that the aesthetic looks.
- 25:29When you're scrolling like you said earlier, you need to have
- 25:31a scroll stopping listing.
- 25:33That is the most important part.
- 25:35You honestly could probably have outdated light fixtures and outdated flooring
- 25:38and a bathroom that's not the cutest.
- 25:41If it's decorated cute, nobody cares about that.
- 25:44I mean, there are some people out there that I'm sure will be Karen's,
- 25:47but in the grand scheme thing, the design and decorating is the most
- 25:50important part and the cherry on top.
- 25:52So investing that to know that you're going to make your money back in one
- 25:54year and you're going to be making significantly more than your next door
- 25:58neighbor is worth that investment.
- 26:00So I hope that answered your question.
- 26:02Annette: Yeah.
- 26:03Sarah: 1,000%.
- 26:04Everyone's going to wonder this too.
- 26:05Do you do eDesign?
- 26:06Will you do something that they can then implement?
- 26:09Bridgette: Yes.
- 26:10So this is new.
- 26:11We actually didn't do this before because once again, imposter syndrome.
- 26:16We were like, we're in person, we can do those murals, obviously implement it.
- 26:20In person was just learning how to do all of it fully.
- 26:24Now that we have been doing it for so long, we feel really comfortable
- 26:27to just start doing virtual design.
- 26:28So actually, yes, I was going to announce it to my Instagram this week actually.
- 26:32We're doing virtual design.
- 26:33For a full home it would start at $5,000 and go up a little bit, if
- 26:38it's a management, it's obviously going to be more than that.
- 26:40But starting at $5,000, make it attainable for other people, we would basically
- 26:44have mockups of every single space.
- 26:47An Excel sheet with all the furniture to the T, the pricing,
- 26:51the link for everything.
- 26:52They would order it themselves, but they would also get allocated time
- 26:55for a FaceTime call if they were installing or had any questions.
- 26:59The one thing about virtual is you wouldn't have us to do the custom
- 27:02murals, which is part of the reason why our pricing is so expensive.
- 27:05If you've ever worked with a muralist, you know they charged from 20 to $50
- 27:09a square foot at least, so that's two to 5K for a 10 by 10 wall.
- 27:12So that's why when we go there, we do four or five custom murals for our clients.
- 27:17So the space is super unique.
- 27:18So you wouldn't get that.
- 27:19However, I have a lot of connections to muralists in different locations that I
- 27:24could always design a mural for them and then send them the mockup, have someone
- 27:28else come and implement that as well.
- 27:30But yeah, starting at $5,000, you get everything you'd need.
- 27:33You get allocated FaceTime call, and then a line sheet of all of the information.
- 27:39Annette: Cool.
- 27:39I am dying to ask.
- 27:41Let's dig into a little bit of your growth on TikTok, on Instagram, and how
- 27:47that's fed into your client base now.
- 27:49Because I know we have a lot of listeners that they want to get into short-term
- 27:54rental design or they want to get into co-hosting, and if you could share with
- 27:58us how you started sharing, how it grew, and how it's changed the game for you, we
- 28:03would love to learn some of that from you.
- 28:04Bridgette: Yeah.
- 28:05Social media has changed the game and changed my life.
- 28:08It's everything.
- 28:09And I think if you can post on social media, do it.
- 28:14So, like I said, we started in Nashville.
- 28:16I started posting it.
- 28:18Made my name, it's Bridgette Bitch because I didn't even think anybody would care.
- 28:21I was like, whatever, let me just throw this out there.
- 28:24And it really aligned with our work, it turned out.
- 28:26So I started posting on TikTok because, I didn't know anybody on there.
- 28:30I was like my friend's boyfriend aren't going to see this.
- 28:34No one knows who I am on here.
- 28:37It's a fresh slate.
- 28:39I was not ready for the Instagram world yet incorporating my real Instagram to
- 28:43what we were doing because number one, the theme of this is imposter syndrome.
- 28:47So I was like, I'm not going to change my whole life around for this job.
- 28:53I don't know if it's going to be legit.
- 28:54I don't even know if it's good.
- 28:56There was always hate on social media.
- 28:57So started there and that was really great because TikTok can grow fast
- 29:01because the algorithm really will launch you far, farther than Instagram.
- 29:05I think it's actually harder to build on Instagram because TikTok, for
- 29:09example, brands want to work with you on TikTok more than they do on
- 29:12Instagram because your videos on TikTok can randomly get 60 million views.
- 29:19Instagram, that doesn't happen.
- 29:21TikTok, your work can be launched far.
- 29:24You have to have some skill in the editing and making your stuff look good.
- 29:30But it's really cool because you can be exposed to so many people on TikTok,
- 29:34which then translated to my Instagram.
- 29:36I was ready to take that leap to where I started making my personal Instagram
- 29:40aligned with my full Instagram.
- 29:42So now I only have one Instagram where I post on there.
- 29:44And basically I make one video, I try to post four times a week if I can, and I
- 29:50just post the same thing on my TikTok and on my Instagram, and it has been amazing.
- 29:56There are people emailing us all the time asking for our work.
- 29:59A lot of those don't turn out like always.
- 30:02People are blown away by the price or they just were curious
- 30:05about your pricing or whatnot.
- 30:06But it is so good for connections.
- 30:09We've connected with so many investors and amazing podcasters like you guys
- 30:12were I would never have if I didn't have my social media following.
- 30:15I also think that it's really cool because it gives me some type of
- 30:18credibility where it makes me seem more legit than maybe I even am.
- 30:24I have this following so people are like, wow, she must-- obviously I think we're
- 30:28doing well and we're good at what we do, but it gives you a lot more credibility.
- 30:32It's really cool because you can start working with brands on social media.
- 30:35Like I said, I work with Airbnb, Target, Amazon, eBay, Behr Paint.
- 30:40I do all these collaborations and make money off of that and free
- 30:43product and more credibility.
- 30:45But long story short, post on Instagram, post on TikTok.
- 30:49And one thing I will say is that I think a lot of people are afraid
- 30:53of what other people think of them.
- 30:55And they're afraid to start being vulnerable with who they are.
- 30:57Showing a different side of them to the world, and afraid
- 31:00of that hate or whatever.
- 31:02People are going to hate you no matter what you do.
- 31:04And people are going to love you no matter what you do.
- 31:06And you have to not give an F.
- 31:08People are going to be horrible.
- 31:11People are going to be wonderful.
- 31:12And that's just what happens when you're posting yourself publicly.
- 31:15I get crazy comments.
- 31:17I posted a video about me disco telling my boyfriend's lawnmower,
- 31:21and they're like, oh, I hope your face is covered with bruises.
- 31:24And it's honestly fun.
- 31:25You have to laugh.
- 31:26That's horrible, obviously.
- 31:27That's really effed up, but you have to have the lighthearted
- 31:31view of, I don't really care.
- 31:33That you must be very sad.
- 31:34So that's actually [Inaudible] when I say it out loud, but I think posting,
- 31:40consistently, sharing and not caring.
- 31:43Reels do really well.
- 31:44I'm sure you guys know all about this.
- 31:45Annette: Ooh, I love sharing and not caring.
- 31:47That's a good little equip there.
- 31:48Bridgette: That can the shirt.
- 31:50Sharing and not-- just posting and using trending audios, and posting
- 31:55reels, and sharing your voice, and starting somewhere is really beneficial.
- 32:00And it's also important for when you have your Airbnb or short-term
- 32:03rental to have an Instagram for your short-term rental as well.
- 32:06You need a landing page for them.
- 32:07You need somewhere people can scan a QR code and bring you there.
- 32:11That's what we always try to implement in our listings.
- 32:13Somewhere they can come and find you.
- 32:15Or I do a lot of marketing on my social media of the Airbnbs that we do.
- 32:19I tag them and they get like 2,000 followers from me tagging them and gives
- 32:23them marketing, get some clicks and saves.
- 32:25So long story short, is post the post and make the Instagram for your Airbnb.
- 32:31Annette: No, that's great.
- 32:32Sarah: And I will just say, it is that recipe of both things.
- 32:37It's posting and being consistent, but also being who you are because it's
- 32:41who you are, Bridgette, and letting your freak flag fly and not caring is
- 32:47what makes you special and different and unique, and we're drawn to that.
- 32:51Whether we want to hate on you for it or love on you for it, either way, your
- 32:56audience grows, more people see you, and that's why-- the proof is in the
- 33:00pudding, that just being who you are and putting yourself into your brand,
- 33:03whether that's your designs or your ideas of where you want to invest, how you
- 33:07want to invest, I mean, all the things, just be who you are and embrace that.
- 33:11And good things will come.
- 33:13Challenges will come too, and you just have to know-- you have to
- 33:16be really confident in yourself.
- 33:17Yes, that's a huge thing.
- 33:19Just knowing who you are and owning it and blocking out the nastiness of the world.
- 33:24Annette: Blocked.
- 33:24Be blocked and blessed.
- 33:25Bridgette: Yes.
- 33:27Annette: I also know our listeners, they're sitting there behind their
- 33:31phones, they want these brand deals.
- 33:33They want to be connected with Target, they want to be connected with Airbnb.
- 33:37Did all of these brands reach out to you, Bridgette?
- 33:40Are you reaching out to some of these brands?
- 33:42Can you talk us through how those collaborations have taken place?
- 33:46Bridgette: Yes.
- 33:46So I was on the phone with another designer the other day and she was
- 33:50saying, oh, I only have 2,000 followers.
- 33:53I want to work with brands really bad, or how do I connect with them, whatever.
- 33:57And she said, I don't think I can, her imposter syndrome, oh
- 33:59my gosh, and so I was like, girl, there is a niche for anyone.
- 34:04Brands want to work with micro influencers.
- 34:06Brands want to work with designers.
- 34:07Brands want to work with you too who are posting and sharing all this information.
- 34:10They want to send you guys mattresses.
- 34:12Anyone out there that is showing their voice, even if they don't have a ton
- 34:16of followings can get brand deals.
- 34:18So for me, how it worked was actually about maybe six months ago, I had a
- 34:24management company reach out to me.
- 34:27My manager named Rachel, she manages all of my brand deals, and coordinates them
- 34:32and negotiates my price and all that stuff, and helps me figure out what I
- 34:35need to do and what I need to submit.
- 34:37However, before that, I was doing it all on my own.
- 34:39So you need to have your email in your bio, number one, or that little email
- 34:43icon so brands can reach out to you.
- 34:46Because a lot of the professional ones will do it via email.
- 34:49The scammy Amazon ones will do it via DM, so get your email on your bio.
- 34:54But I actually reached out to a couple brands in the beginning, some smaller
- 34:59companies or some little wallpaper things, and I started by doing really
- 35:03cheap paid collaborations or free gifting in exchange for a video.
- 35:10That is somewhere that anyone can start.
- 35:12I was telling my friend, you could reach out to Rug Bull and say I'm an
- 35:16short-term rental host, I post, sorry, my boyfriend, he knew to be quiet.
- 35:22He's talking out there.
- 35:24I was saying, if you're a short-term rental host and you have a ton
- 35:28of listings or you're constantly setting up your listings, you can
- 35:31reach out to Rug Bull and say, "Hey, I absolutely love your rugs.
- 35:34They're perfect for short-term rentals.
- 35:36I would use them in all of my spaces.
- 35:39Would you consider doing a gifting partnership where I will send you
- 35:42photos that you can use for advertising and you can-- for free material?"
- 35:47And they would do that type of exchange.
- 35:49You need to shoot your shot, just like with social media.
- 35:52You need to ask, put yourself out there and be okay with getting denied.
- 35:55I get denied too.
- 35:56I just asked for a cowboy pool from some little metal pool in the
- 35:59backyard and they're like, yeah, no.
- 36:01So people always say no, and the big brands will reach out.
- 36:04So I didn't start getting reached out to by Amazon or Target or Behr until
- 36:09probably six months to eight months ago.
- 36:13So that was relatively new when the big brands wanted to work with me.
- 36:16That will come with time, I think.
- 36:18So I think starting with the smaller thing, starting with a bedding company,
- 36:21Brook Linen or Bed Threads or Rug Bull, like I said, Caraway pots and
- 36:26pans, those small companies, messaging them on Instagram and saying, hey,
- 36:30I absolutely adore your product.
- 36:31I use it for all of my spaces.
- 36:33I would love to know if you do any trades or partnerships.
- 36:36I have this many short-term rentals.
- 36:37I'd love to share on my feed, as well as send you photos for your advertising.
- 36:41Please let me know it works.
- 36:42I'm so excited to hear from you.
- 36:44Just shoot your shot.
- 36:45Annette: Love it.
- 36:46I love that.
- 36:47Sarah: You have been so open and giving, and vulnerable, and
- 36:51detailed so our listeners are going to love this conversation.
- 36:55Is there anything else you want to share with our listeners?
- 36:56They are hosts.
- 36:58They are go-getters.
- 36:59They value the guest stay.
- 37:01Is there anything that we haven't asked you that you think they should hear?
- 37:04Bridgette: I think a fear that people have is niching down a little bit.
- 37:09Obviously, my style is super bold, and I think sometimes people are like, what?
- 37:13I would never want to target only women or family.
- 37:16I wouldn't want to remove all the men from my market or whatever that may be.
- 37:21But I think the truth is if half the population loves you, and even if the
- 37:26other literally hates you in things that you're garbage, that's better than having
- 37:30everybody like you and then leave you in a sea of undifferentiated options.
- 37:35Just having a bunch of listings in the same pool all look the same.
- 37:38If you see a bunch of spaghetti, but then there's that one pasta with vodka sauce,
- 37:42you're like, oh yeah, I want that one.
- 37:44So I think knowing that it's okay to niche down a little bit, it's okay to go
- 37:48a little bit more bold and take a risk.
- 37:51Because truly, people are on vacation.
- 37:53People want to have fun and they want to stay somewhere
- 37:54that doesn't look like home.
- 37:55They want Instagram photos.
- 37:57They want backdrops.
- 37:58That's why I always try to incorporate a spot in our designs that are as
- 38:01one wall, I mean all the walls.
- 38:03I try to, but one specific dedicated wall that has hand chairs and your
- 38:08own sign in a gumball machine because people are going to be posting that.
- 38:11Giving people somewhere exciting to stay.
- 38:15And I think another thing that's, excuse me, is really cool is
- 38:19that our guests at our national Airbnb, it is so wild and crazy.
- 38:24People are probably like, that place is probably thrashed.
- 38:27Well, we've had zero items broken in two years.
- 38:30We have had it in pristine condition.
- 38:33We never have Karen's.
- 38:34Everybody is so happy to be there.
- 38:36If the dishwasher is broken, they're like, hey, just to let you know the dishwasher's
- 38:39broken, but it is so cute in here.
- 38:41We love it.
- 38:41Thank you so much.
- 38:42We can tell how much love you put into this space.
- 38:44People are genuinely happy because the people that book
- 38:47it aren't going to funerals.
- 38:49They're trying to have fun.
- 38:50They're going for an experience of a lifetime.
- 38:53And it's okay if not everything is as perfect as it should be,
- 38:56which we always strive for that.
- 38:57But the people that are there are happy and good and grateful,
- 39:00and they'll market you on social media, but without even asking.
- 39:03You'll always get tagged and stuff.
- 39:05So niching down isn't as scary as it seems, number one.
- 39:10Another thing that I would say is, obviously, I think it's very important
- 39:15to hire somebody just like we've learned from experience with our
- 39:19back house that we're renovating, we thought we could do it ourselves.
- 39:21Well, that was the worst mistake of my life.
- 39:23We should have just spent the extra money and hired someone
- 39:26to do it right the first time.
- 39:27I think it's important to remember that if you think you can do it, go for it.
- 39:32But know that if you do make a mistake, you're going to
- 39:34have to sell your furniture.
- 39:35You're going to have to hire someone again.
- 39:36You're going to have to redo this stuff and take it off at the market.
- 39:39And it's easier to just hire somebody first if you can afford it, obviously,
- 39:44which I think should be budgeted in when you buy anything, to hire someone that
- 39:47knows what they're doing, even if it's virtual and you have to do it yourself.
- 39:50Um, budget that in because long term it's worth it.
- 39:54And, yeah, period.
- 39:57It's worth it.
- 39:58And then I would like to give some tips too.
- 40:01Um, totally talking your ear off.
- 40:03Sarah: No, here for it.
- 40:04Give us some tips.
- 40:05Bridgette: Awesome.
- 40:06So mind you, this is for my style, so make sure you look at my Instagram
- 40:12and take this with a grain of salt.
- 40:13If you're looking for a farmhouse chip and Joanna Gaines vibe, don't listen to me.
- 40:17But for my style, I always try to incorporate colors that
- 40:23are muted but are bold still.
- 40:26So I'm not choosing neon green couches, and purple, and reds, and these colors
- 40:32that are a little bit intense for a space.
- 40:35I want to make sure that if I'm choosing a yellow couch, it's more of a muted
- 40:38mustard couch and then adding a blue rug underneath it that's muted or teal.
- 40:43So I always try to add colors, but I never want to overwhelm people
- 40:46with the most insane colors all over the walls sprayed everywhere, which
- 40:50there might be a market for that.
- 40:52Maybe someone that wanted to have a shroom house.
- 40:56But in reality, you want to add color but be thoughtful with it.
- 41:02I can show you my TV stand for an example.
- 41:05It is a pretty bowl and funky, but it's white.
- 41:08And then there's simple decor in it that's colored, but it's not to the
- 41:12point where it's overstimulating.
- 41:15So I always try to do things intentionally like that.
- 41:17And for the bedding, we always try to do white sheets and
- 41:21then put a pop of color on.
- 41:22I'd throw a blanket on top or go to Target and go to the Opal House section,
- 41:27there's really cute throw pillows that you can just throw on the top.
- 41:29When I'm scrolling through pages and I see people that have like
- 41:33their grandma's comforter, I'm like, I am not staying there.
- 41:35So having it look clean, but also with color.
- 41:39Peel and stick wallpaper is, well, you might get divorced if
- 41:43you put it up with your partner.
- 41:44It's really difficult.
- 41:46But peel and stick wallpaper is such an easy way to transition from a
- 41:51basic room to a really cool room.
- 41:53And I will always say, pick a few locations where you have that wallpaper.
- 41:57Behind the TV, put peel and stick wallpaper.
- 42:01On the master bedroom wall, put peel and stick wallpaper, and then maybe
- 42:04in another bedroom if you can do all the bedrooms, the more the merrier.
- 42:07But obviously, you just want to have a couple shots that say I'm fun.
- 42:11So having that peel and stick wallpaper, you can get really cheap
- 42:14wallpaper off Target or off Amazon.
- 42:17I mean, I definitely wouldn't use those for my preference, but if you're trying
- 42:20to ball on a budget, it's possible.
- 42:22You can definitely find some really cool things.
- 42:23Just adds an accent.
- 42:25Last thing I will say, I absolutely love putting a colored couch.
- 42:30And people might disagree with me on this one.
- 42:32They might not think that.
- 42:33But when I see a place that has a colored couch with cute little accent pillows,
- 42:37I'm like, oh my gosh, that's adorable.
- 42:39I absolutely love that.
- 42:40So I think it's not as hard as it seems.
- 42:44You have to have somewhat of an eye for it.
- 42:46But scroll Pinterest, check out my page if you can't budget for hiring somebody.
- 42:52Don't be afraid to go bold.
- 42:53You don't have to resort to doing it super, super minimal if you're
- 42:56in the right location for it.
- 42:58Once again, if you're in deep Kansas, I don't even know if deep Kansas
- 43:01is a thing, but if you're there, maybe not, but know your market.
- 43:05Know if you're in Scottdale, Vegas, California, bold popping
- 43:07spots, Texas, even Columbus.
- 43:10Know that it's important and it's okay to stand out.
- 43:14Annette: Yeah.
- 43:15Love it.
- 43:15And our listeners can still come stay with you in Nashville, correct?
- 43:18Bridgette: Yes.
- 43:19Thank you.
- 43:19Sarah: Awesome.
- 43:19We'll make sure.
- 43:20We're going to put all the links to all of Bridgette's things in the, um, show notes.
- 43:25So give her some love because she can always have some
- 43:29additional followers, correct?
- 43:31Bridgette: Oh yeah.
- 43:33Annette: Always more followers.
- 43:34But this has been awesome.
- 43:36Complete inspiration, um, not only for Sarah and us, but hopefully all
- 43:39of our listeners, to encourage them to be bold and then start sharing
- 43:43a little bit more with everyone.
- 43:45Um, they need to know who these amazing hosts are out there spending so much
- 43:48time on their design and loving it.
- 43:50Sarah: Yes.
- 43:50Thank you so much for sharing everything today.
- 43:53My name is Sarah Karakaian.
- 43:54Annette: I am Annette Grant, and together we are--
- 43:56Both Annette & Sarah: Thanks For Visiting.
- 43:57Sarah: Talk to you next time.