
How Braze Uses Internal AI to Automate Workflows | Astha Malik, Braze, CBO
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Managing enterprise marketing complexity often leaves strategy teams overwhelmed by manual tool administration and operational execution. In this live interview from Forge in Las Vegas, Astha Malik, Chief Business Officer at Braze, breaks down how leading organizations deploy internal AI transformation to reclaim high-value strategic capacity.
In this episode, we cover:
-Internal AI governance and the operational role of the "AI Tsar"
-Maintaining a 15-year founder-led hacker ethos…
The skinny
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