Latest / Omni Talk Retail / Walmart's Brilliant Move: Bringing Ads to AI Shopping | Fast Five Shorts

Transcript

Walmart's Brilliant Move: Bringing Ads to AI Shopping | Fast Five Shorts · Omni Talk Retail

• 0:00
  Walmart
• 0:00
  is
• 0:01
  exploring
• 0:01
  bringing
• 0:02
  ads
• 0:02
  to
• 0:02
  Sparky,
• 0:03
  its
• 0:03
  new
• 0:04
  AI
• 0:04
  shopping
• 0:04
  agent.
• 0:05
  According
• 0:05
  to
• 0:06
  the
• 0:06
  Wall
• 0:06
  Street
• 0:06
  Journal,
• 0:06
  the
• 0:07
  world's
• 0:07
  largest
• 0:07
  retailer
• 0:08
  has
• 0:08
  quietly
• 0:08
  been
• 0:09
  exploring
• 0:09
  new
• 0:09
  ad
• 0:10
  formats
• 0:10
  with
• 0:10
  some
• 0:10
  advertisers,
• 0:11
  according
• 0:11
  to
• 0:12
  people
• 0:12
  familiar
• 0:12
  with
• 0:13
  the
• 0:13
  matter.
• 0:13
  One
• 0:14
  ad
• 0:14
  type,
• 0:15
  dubbed
• 0:15
  quote
• 0:16
  sponsored
• 0:17
  prompt
• 0:17
  end
• 0:18
  quote
• 0:18
  is
• 0:18
  a
• 0:18
  new
• 0:18
  type
• 0:19
  of
• 0:19
  ad
• 0:19
  that
• 0:19
  has
• 0:19
  been
• 0:19
  tested
• 0:20
  in
• 0:20
  Sparky,
• 0:21
  which
• 0:21
  the
• 0:21
  company
• 0:22
  added
• 0:22
  to
• 0:22
  its
• 0:22
  mobile
• 0:23
  app
• 0:23
  in
• 0:23
  June.
• 0:24
  The
• 0:24
  new
• 0:24
  ad
• 0:24
  format
• 0:25
  uses
• 0:25
  Sparky
• 0:26
  conversations
• 0:26
  quote
• 0:27
  for
• 0:27
  brand
• 0:27
  engagement
• 0:28
  and
• 0:28
  personalized
• 0:28
  product
• 0:29
  recommendations,
• 0:29
  end
• 0:30
  quote.
• 0:30
  According
• 0:30
  to
• 0:31
  a
• 0:31
  Walmart
• 0:32
  sales
• 0:32
  presentation
• 0:33
  seen
• 0:33
  by
• 0:33
  the
• 0:33
  Wall
• 0:33
  Street
• 0:34
  Journal,
• 0:34
  users
• 0:35
  were
• 0:35
  served
• 0:35
  a
• 0:36
  sponsor
• 0:36
  prompt
• 0:36
  on
• 0:36
  Walmart.com
• 0:37
  and
• 0:37
  when
• 0:37
  they
• 0:38
  clicked
• 0:38
  the
• 0:38
  prompt,
• 0:38
  Sparky
• 0:39
  responded
• 0:39
  with
• 0:39
  an
• 0:40
  answer.
• 0:40
  A
• 0:41
  click
• 0:41
  to
• 0:41
  buy
• 0:41
  ad
• 0:41
  for
• 0:42
  the
• 0:42
  product
• 0:42
  appeared
• 0:43
  below
• 0:43
  Sparky's
• 0:44
  response,
• 0:44
  according
• 0:44
  to
• 0:45
  people
• 0:45
  familiar
• 0:45
  with
• 0:46
  the
• 0:46
  matter.
• 0:46
  Chris,
• 0:47
  are
• 0:47
  you
• 0:47
  pro
• 0:47
  or
• 0:48
  con?
• 0:48
  Walmart's
• 0:49
  test
• 0:49
  to
• 0:49
  bring
• 0:49
  ads
• 0:50
  to
• 0:50
  its
• 0:50
  AI
• 0:50
  shopping
• 0:51
  engine
• 0:51
  Sparky
• 0:53
  100%
• 0:54
  Pro
• 0:54
  I.
• 0:54
  Don'T
• 0:54
  think
• 0:54
  I
• 0:54
  could
• 0:55
  be
• 0:55
  more
• 0:55
  pro
• 0:55
  on
• 0:55
  anything
• 0:56
  actually.
• 0:57
  And
• 0:57
  it
• 0:57
  goes
• 0:57
  back
• 0:58
  to
• 0:58
  what
• 0:58
  you
• 0:58
  said
• 0:58
  before
• 0:58
  because,
• 0:59
  and
• 0:59
  I
• 0:59
  said
• 0:59
  this
• 0:59
  last
• 1:00
  week
• 1:00
  too,
• 1:00
  the
• 1:00
  line
• 1:01
  I
• 1:01
  would
• 1:01
  be
• 1:01
  watching
• 1:02
  in
• 1:02
  my
• 1:02
  Monday
• 1:02
  morning
• 1:03
  meetings
• 1:03
  would
• 1:03
  be
• 1:03
  what
• 1:04
  traffic
• 1:04
  and
• 1:05
  volume
• 1:05
  is
• 1:05
  coming
• 1:06
  from
• 1:07
  the
• 1:07
  chatgpt
• 1:08
  like
• 1:08
  platforms.
• 1:08
  Because
• 1:09
  my
• 1:09
  hunch
• 1:09
  is
• 1:09
  it's
• 1:09
  pretty
• 1:10
  small
• 1:10
  and
• 1:10
  if
• 1:10
  anyone
• 1:10
  out
• 1:11
  there
• 1:11
  at
• 1:11
  the
• 1:11
  retailers
• 1:11
  can
• 1:12
  disprove
• 1:12
  that
• 1:12
  wants
• 1:13
  to
• 1:13
  send
• 1:13
  me
• 1:13
  a
• 1:13
  private
• 1:13
  message,
• 1:14
  please
• 1:14
  let
• 1:15
  me
• 1:15
  know.
• 1:15
  But
• 1:15
  my
• 1:15
  hunch
• 1:15
  is
• 1:16
  it's
• 1:16
  probably
• 1:16
  not
• 1:17
  very
• 1:17
  big.
• 1:18
  So
• 1:18
  I
• 1:18
  think
• 1:19
  like
• 1:19
  I've
• 1:19
  said
• 1:19
  before,
• 1:20
  this
• 1:20
  is
• 1:20
  exactly
• 1:21
  where
• 1:21
  retailers
• 1:22
  should
• 1:22
  be
• 1:22
  focusing
• 1:22
  their
• 1:22
  efforts,
• 1:23
  creating
• 1:24
  a
• 1:24
  great
• 1:24
  generative
• 1:24
  AI
• 1:25
  search
• 1:26
  experience
• 1:26
  on
• 1:26
  their
• 1:26
  own
• 1:27
  sites
• 1:27
  because
• 1:27
  we
• 1:28
  know
• 1:28
  generative
• 1:29
  AI
• 1:29
  searches
• 1:30
  convert
• 1:30
  higher
• 1:31
  already.
• 1:32
  So
• 1:32
  advertisers
• 1:33
  are
• 1:33
  going
• 1:33
  to
• 1:33
  love
• 1:34
  this
• 1:34
  concept
• 1:34
  from
• 1:35
  Walmart
• 1:36
  and
• 1:36
  it
• 1:36
  also
• 1:36
  on
• 1:37
  Walmart's
• 1:37
  side,
• 1:37
  it's
• 1:37
  decidedly
• 1:38
  incremental
• 1:39
  margin
• 1:39
  for
• 1:39
  Walmart
• 1:40
  to
• 1:40
  an
• 1:40
  ad
• 1:40
  business
• 1:40
  that
• 1:41
  is
• 1:41
  already
• 1:41
  growing
• 1:41
  at
• 1:42
  a
• 1:42
  rate.
• 1:42
  This
• 1:42
  is
• 1:42
  crazy.
• 1:43
  The
• 1:43
  Walmart
• 1:44
  ad
• 1:44
  business
• 1:44
  is
• 1:45
  already
• 1:45
  growing
• 1:45
  at
• 1:45
  a
• 1:45
  rate
• 1:45
  of
• 1:46
  almost
• 1:46
  100%
• 1:47
  per
• 1:47
  year
• 1:48
  according
• 1:48
  to
• 1:49
  a
• 1:49
  chart
• 1:49
  that
• 1:49
  was
• 1:49
  given
• 1:49
  in
• 1:50
  that
• 1:50
  article
• 1:50
  you
• 1:50
  just
• 1:50
  quoted.
• 1:51
  So.
• 1:51
  So
• 1:52
  to
• 1:52
  me,
• 1:52
  this
• 1:52
  is
• 1:52
  a
• 1:52
  smart
• 1:53
  move
• 1:53
  for
• 1:53
  three
• 1:53
  reasons.
• 1:54
  One,
• 1:54
  you
• 1:55
  convert
• 1:55
  the
• 1:55
  traffic
• 1:55
  you
• 1:56
  have
• 1:56
  coming
• 1:56
  to
• 1:56
  your
• 1:56
  site
• 1:57
  at
• 1:57
  a
• 1:57
  better
• 1:57
  rate.
• 1:58
  Number
• 1:58
  two,
• 1:59
  you
• 1:59
  get
• 1:59
  more
• 1:59
  ad
• 1:59
  dollars
• 2:00
  because
• 2:00
  of
• 2:00
  that.
• 2:01
  And
• 2:01
  three,
• 2:02
  the
• 2:02
  other
• 2:02
  thing
• 2:02
  you
• 2:02
  got
• 2:02
  to
• 2:03
  remember
• 2:03
  is
• 2:03
  watch
• 2:04
  the
• 2:04
  traffic
• 2:04
  flow
• 2:05
  from
• 2:05
  the
• 2:05
  GPT
• 2:05
  like
• 2:06
  platforms
• 2:06
  to
• 2:06
  decide
• 2:07
  if
• 2:07
  and
• 2:08
  when,
• 2:08
  if
• 2:09
  and
• 2:09
  when
• 2:09
  you
• 2:09
  actually
• 2:10
  need
• 2:10
  to
• 2:10
  connect
• 2:10
  with
• 2:10
  them.
• 2:11
  Because
• 2:11
  I
• 2:11
  think
• 2:11
  that's
• 2:12
  the
• 2:12
  big
• 2:12
  $64,000
• 2:13
  question
• 2:13
  for
• 2:13
  me.
• 2:14
  Yeah,
• 2:15
  I
• 2:15
  agree.
• 2:15
  I
• 2:15
  mean
• 2:16
  this
• 2:16
  is
• 2:16
  kind
• 2:16
  of
• 2:17
  a
• 2:17
  no
• 2:17
  brainer
• 2:17
  to
• 2:17
  me.
• 2:17
  I
• 2:18
  think
• 2:19
  we're
• 2:19
  going
• 2:19
  to
• 2:20
  see,
• 2:20
  just
• 2:20
  based
• 2:20
  on
• 2:20
  the
• 2:21
  burn
• 2:21
  rate
• 2:21
  of
• 2:22
  all
• 2:22
  of
• 2:22
  the
• 2:23
  agentic
• 2:23
  platforms
• 2:24
  right
• 2:24
  now,
• 2:24
  like
• 2:24
  we're
• 2:25
  going
• 2:25
  to
• 2:25
  have
• 2:25
  to
• 2:25
  see
• 2:26
  somebody
• 2:26
  support
• 2:28
  the,
• 2:28
  the
• 2:29
  tools
• 2:29
  that
• 2:29
  we're
• 2:30
  giving.
• 2:30
  We're
• 2:30
  being
• 2:31
  offered
• 2:31
  for
• 2:31
  free
• 2:32
  right
• 2:32
  now
• 2:32
  as
• 2:32
  consumers.
• 2:33
  So
• 2:34
  I
• 2:34
  think
• 2:34
  you
• 2:35
  have
• 2:35
  that
• 2:35
  coming
• 2:36
  into
• 2:36
  play.
• 2:36
  Then
• 2:37
  you
• 2:37
  also
• 2:37
  have
• 2:37
  like
• 2:38
  you're
• 2:38
  saying,
• 2:38
  Chris,
• 2:39
  people
• 2:39
  that
• 2:39
  are
• 2:39
  used
• 2:40
  to
• 2:40
  asking
• 2:40
  questions
• 2:41
  now
• 2:41
  in
• 2:41
  a
• 2:42
  certain
• 2:42
  way
• 2:42
  for
• 2:43
  essential
• 2:43
  products
• 2:44
  even,
• 2:45
  and
• 2:45
  they
• 2:45
  are
• 2:45
  going
• 2:46
  to
• 2:46
  want
• 2:46
  to
• 2:46
  have
• 2:46
  a
• 2:47
  similar
• 2:47
  experience
• 2:48
  when
• 2:48
  they
• 2:48
  come
• 2:49
  to
• 2:49
  your
• 2:49
  website.
• 2:49
  So
• 2:50
  I
• 2:50
  think
• 2:50
  it's,
• 2:50
  it's
• 2:50
  again,
• 2:51
  all,
• 2:51
  all
• 2:51
  the
• 2:52
  focus
• 2:52
  needs
• 2:52
  to
• 2:52
  be
• 2:52
  on
• 2:53
  how
• 2:53
  are
• 2:53
  you
• 2:54
  making
• 2:54
  your
• 2:54
  products
• 2:55
  as
• 2:55
  discoverable,
• 2:56
  as
• 2:56
  pro
• 2:56
  as
• 2:57
  possible
• 2:58
  and
• 2:58
  then
• 2:58
  how
• 2:59
  are
• 2:59
  you
• 2:59
  in
• 2:59
  the
• 2:59
  moment
• 3:00
  in
• 3:01
  a
• 3:01
  way
• 3:01
  that
• 3:01
  we've
• 3:02
  really
• 3:02
  never
• 3:02
  been
• 3:02
  able
• 3:02
  to
• 3:03
  do
• 3:03
  as
• 3:03
  retailers
• 3:03
  and
• 3:04
  brands
• 3:04
  before?
• 3:04
  How
• 3:05
  are
• 3:05
  you
• 3:05
  further
• 3:06
  incentivizing
• 3:07
  them?
• 3:07
  They've
• 3:08
  got
• 3:08
  confidence
• 3:08
  in
• 3:08
  their
• 3:09
  purchase
• 3:09
  now.
• 3:09
  You're
• 3:10
  giving
• 3:10
  them
• 3:10
  an
• 3:10
  offer
• 3:10
  at
• 3:10
  the
• 3:11
  right
• 3:11
  place
• 3:11
  in
• 3:11
  the
• 3:11
  right
• 3:12
  time
• 3:12
  to
• 3:12
  actually
• 3:13
  pull
• 3:13
  the
• 3:13
  trigger
• 3:14
  on
• 3:14
  that.
• 3:14
  And
• 3:14
  it
• 3:14
  said
• 3:15
  in
• 3:15
  this
• 3:15
  article
• 3:15
  too
• 3:15
  that,
• 3:16
  you
• 3:16
  know,
• 3:16
  Walmart's
• 3:17
  still
• 3:17
  early
• 3:18
  on
• 3:18
  in
• 3:18
  this.
• 3:18
  So
• 3:18
  I
• 3:18
  think
• 3:18
  you're
• 3:19
  right.
• 3:19
  We're
• 3:19
  going
• 3:19
  to
• 3:19
  continue
• 3:19
  to
• 3:20
  see
• 3:20
  more
• 3:20
  and
• 3:20
  more.
• 3:22
  An
• 3:23
  increase
• 3:23
  in
• 3:23
  the
• 3:24
  amount
• 3:24
  of
• 3:24
  revenue
• 3:25
  that
• 3:25
  Walmart's
• 3:25
  able
• 3:25
  to
• 3:26
  bring
• 3:26
  in.
• 3:26
  But
• 3:26
  right
• 3:27
  now
• 3:27
  consumers
• 3:27
  using
• 3:28
  the
• 3:28
  Rufus
• 3:28
  Chatbot
• 3:29
  on
• 3:29
  Amazon
• 3:29
  are
• 3:29
  converting
• 3:30
  60%
• 3:31
  more.
• 3:32
  And
• 3:32
  that's
• 3:32
  a
• 3:33
  great
• 3:33
  indication
• 3:34
  of
• 3:34
  what
• 3:34
  the
• 3:35
  possibility
• 3:35
  is
• 3:36
  for
• 3:36
  other
• 3:36
  retailers
• 3:37
  when
• 3:37
  you
• 3:37
  can
• 3:37
  capture
• 3:38
  them
• 3:38
  with
• 3:38
  the
• 3:39
  right
• 3:39
  deal
• 3:40
  at
• 3:40
  the
• 3:40
  right
• 3:41
  place
• 3:41
  at
• 3:41
  the
• 3:41
  right
• 3:41
  time.
• 3:42
  So
• 3:42
  I
• 3:42
  think
• 3:43
  this
• 3:43
  is
• 3:43
  100%
• 3:44
  something
• 3:44
  that
• 3:45
  I'd
• 3:45
  be
• 3:45
  looking
• 3:45
  at
• 3:45
  as
• 3:46
  Walmart.
• 3:46
  It
• 3:47
  feels
• 3:47
  additive.
• 3:47
  It
• 3:48
  doesn't
• 3:48
  feel
• 3:48
  intrusive
• 3:49
  like,
• 3:49
  like
• 3:49
  some
• 3:49
  of
• 3:49
  the
• 3:49
  other
• 3:50
  ads
• 3:50
  that
• 3:50
  I
• 3:50
  think
• 3:51
  we've
• 3:51
  been
• 3:51
  served
• 3:51
  up
• 3:52
  in,
• 3:52
  in
• 3:52
  previous
• 3:53
  years
• 3:53
  through
• 3:53
  traditional
• 3:54
  retail
• 3:54
  media.
• 3:55
  So
• 3:55
  I
• 3:55
  love
• 3:55
  it.
• 3:56
  Yeah.
• 3:57
  The
• 3:57
  other
• 3:57
  point
• 3:57
  I
• 3:57
  would
• 3:57
  add
• 3:57
  in
• 3:58
  closing
• 3:58
  is
• 3:58
  like,
• 3:58
  you
• 3:58
  know,
• 3:59
  if
• 3:59
  Walmart
• 3:59
  and
• 3:59
  Amazon
• 4:00
  both
• 4:00
  now
• 4:00
  are
• 4:00
  basically
• 4:00
  the
• 4:01
  everything
• 4:01
  store
• 4:01
  based
• 4:02
  on
• 4:02
  their
• 4:02
  marketplaces
• 4:03
  and
• 4:03
  they
• 4:03
  have
• 4:04
  the
• 4:04
  ability
• 4:04
  to
• 4:04
  create
• 4:04
  these
• 4:05
  experiences
• 4:05
  on
• 4:06
  their
• 4:06
  site
• 4:06
  via
• 4:06
  their
• 4:06
  own
• 4:07
  agentic,
• 4:07
  you
• 4:08
  know,
• 4:08
  AI
• 4:09
  experiences.
• 4:10
  Why
• 4:10
  do
• 4:11
  we
• 4:11
  even
• 4:11
  need
• 4:11
  ChatGPT
• 4:12
  and
• 4:12
  Google
• 4:12
  for
• 4:12
  commerce?
• 4:13
  Like
• 4:13
  that's
• 4:14
  the
• 4:14
  question
• 4:14
  I'd
• 4:14
  be
• 4:14
  asking,
• 4:15
  you
• 4:15
  know,
• 4:15
  why
• 4:15
  can't
• 4:16
  we
• 4:16
  bring,
• 4:17
  why
• 4:17
  can't
• 4:17
  we
• 4:17
  bring
• 4:17
  the
• 4:17
  customers
• 4:18
  directly
• 4:18
  into
• 4:18
  the
• 4:18
  fold?
• 4:19
  Because,
• 4:19
  because
• 4:20
  Amazon
• 4:20
  previously
• 4:21
  was
• 4:21
  able
• 4:22
  to
• 4:22
  do
• 4:22
  that
• 4:22
  with
• 4:22
  just
• 4:23
  general
• 4:23
  product
• 4:23
  search.
• 4:24
  So
• 4:24
  why
• 4:24
  can't
• 4:24
  they
• 4:24
  continue
• 4:25
  to
• 4:25
  do
• 4:25
  that?
• 4:25
  I
• 4:25
  don't
• 4:25
  know.
• 4:26
  That's,
• 4:26
  that's
• 4:26
  where
• 4:26
  I'm
• 4:27
  like,
• 4:27
  I
• 4:27
  don't,
• 4:27
  if,
• 4:28
  if
• 4:28
  I'm
• 4:28
  the
• 4:28
  retailers,
• 4:28
  I
• 4:29
  have
• 4:29
  more
• 4:29
  power
• 4:29
  here
• 4:29
  than
• 4:29
  I
• 4:30
  think
• 4:30
  we're
• 4:30
  realizing
• 4:31
  and
• 4:31
  that's,
• 4:31
  that's
• 4:31
  my
• 4:31
  point.
• 4:32
  I
• 4:32
  would
• 4:32
  just
• 4:32
  say,
• 4:32
  I
• 4:33
  think
• 4:33
  the
• 4:33
  only
• 4:33
  difference
• 4:34
  is,
• 4:34
  is
• 4:34
  that
• 4:35
  you
• 4:35
  are
• 4:36
  using
• 4:36
  ChatGPT,
• 4:37
  you're
• 4:38
  using
• 4:38
  some
• 4:38
  of
• 4:38
  these
• 4:39
  other
• 4:40
  search
• 4:40
  platforms,
• 4:41
  Agentix
• 4:42
  search
• 4:42
  platforms
• 4:43
  more
• 4:44
  often.
• 4:44
  Like
• 4:44
  it's
• 4:45
  part
• 4:45
  of
• 4:45
  your
• 4:45
  everyday
• 4:46
  life.
• 4:46
  It's
• 4:46
  not
• 4:46
  just
• 4:47
  for
• 4:47
  commerce.
• 4:47
  So
• 4:48
  I
• 4:48
  do
• 4:48
  kind
• 4:48
  of
• 4:48
  think
• 4:48
  that
• 4:48
  that's
• 4:49
  where
• 4:49
  the
• 4:49
  difference
• 4:49
  is,
• 4:50
  is
• 4:50
  that
• 4:50
  I
• 4:50
  think
• 4:50
  we're
• 4:51
  dealing
• 4:51
  with
• 4:51
  something
• 4:51
  that's
• 4:52
  not
• 4:52
  just
• 4:53
  relevant
• 4:53
  to
• 4:53
  us
• 4:54
  when
• 4:54
  we're
• 4:54
  looking
• 4:54
  to,
• 4:54
  you
• 4:55
  know,
• 4:55
  do
• 4:55
  the
• 4:55
  seek
• 4:55
  and
• 4:56
  destroy,
• 4:56
  I
• 4:56
  need
• 4:56
  this
• 4:57
  thing
• 4:57
  mission.
• 4:58
  It's,
• 4:58
  you
• 4:59
  know,
• 4:59
  you're
• 4:59
  asking
• 4:59
  it
• 4:59
  questions
• 5:00
  about,
• 5:00
  you
• 5:00
  know,
• 5:00
  what
• 5:01
  you
• 5:01
  should
• 5:01
  feed
• 5:02
  your
• 5:02
  kid
• 5:02
  and
• 5:02
  then
• 5:03
  where,
• 5:03
  you
• 5:03
  know,
• 5:03
  where
• 5:03
  the
• 5:04
  best
• 5:04
  gifts
• 5:04
  are.
• 5:04
  And
• 5:05
  then
• 5:05
  you're
• 5:05
  going
• 5:05
  and
• 5:06
  saying,
• 5:06
  I
• 5:06
  need,
• 5:07
  I
• 5:07
  need
• 5:07
  great
• 5:07
  toilet
• 5:08
  paper
• 5:08
  that's
• 5:08
  better
• 5:08
  for
• 5:09
  the
• 5:09
  environment.
• 5:09
  Where
• 5:10
  can
• 5:10
  I
• 5:10
  get
• 5:10
  that?
• 5:10
  And
• 5:11
  so
• 5:11
  I
• 5:11
  think
• 5:11
  that
• 5:11
  that's,
• 5:12
  that
• 5:12
  changes
• 5:12
  the
• 5:13
  dynamic
• 5:13
  a
• 5:13
  little
• 5:13
  bit
• 5:14
  based
• 5:14
  on
• 5:15
  just
• 5:15
  how
• 5:15
  we
• 5:16
  were
• 5:16
  looking
• 5:16
  previously
• 5:17
  at,
• 5:17
  you
• 5:18
  know,
• 5:18
  Walmart
• 5:18
  and
• 5:18
  Amazon
• 5:19
  going
• 5:19
  to
• 5:20
  search
• 5:20
  for
• 5:20
  your
• 5:20
  products,
• 5:21
  get
• 5:21
  it
• 5:21
  delivered
• 5:22
  as
• 5:22
  soon
• 5:22
  as
• 5:22
  possible.
• 5:23
  I
• 5:24
  don't
• 5:24
  know
• 5:24
  because
• 5:24
  like
• 5:24
  if
• 5:25
  you
• 5:25
  go
• 5:25
  back
• 5:25
  to
• 5:25
  history,
• 5:25
  like
• 5:26
  it
• 5:26
  was
• 5:26
  Google,
• 5:27
  Google
• 5:27
  was
• 5:27
  the
• 5:28
  search
• 5:28
  place
• 5:28
  for
• 5:28
  that
• 5:29
  and
• 5:29
  Amazon
• 5:30
  carved
• 5:30
  out
• 5:30
  a
• 5:30
  bit
• 5:31
  of
• 5:31
  it.
• 5:31
  So
• 5:31
  like
• 5:31
  there's
• 5:32
  that
• 5:32
  dichotomy
• 5:33
  that
• 5:33
  already
• 5:33
  existed
• 5:33
  historically.
• 5:35
  So
• 5:35
  yes,
• 5:35
  it
• 5:35
  might
• 5:35
  change
• 5:36
  a
• 5:36
  little
• 5:36
  bit.
• 5:36
  But
• 5:36
  I
• 5:37
  think
• 5:37
  the,
• 5:38
  I
• 5:38
  just
• 5:38
  think
• 5:38
  the
• 5:38
  retailers
• 5:38
  have
• 5:39
  more
• 5:39
  power
• 5:39
  here
• 5:39
  than
• 5:39
  they,
• 5:40
  than
• 5:40
  they,
• 5:40
  than,
• 5:40
  than
• 5:41
  we're
• 5:41
  probably
• 5:41
  leading
• 5:42
  to
• 5:42
  believe.
• 5:42
  So.