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F1 Academy: How Big Can It Get?
F1 Academy is only in its fourth season, but it’s already developing into a much bigger motorsport and entertainment business. With Alisha Palmowski leading the 2026 championship, emerging drivers building their profiles, and major brands including LEGO, Sephora, Gatorade and Disney expanding their involvement, there’s a lot happening around the series.
In this episode, I look at how F1 Academy is growing its audience, the role of Formula 1 in supporting its development, and why individual drivers are becoming increasingly important to its commercial potential. With fanbase growth of 31% and…
The skinny
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