Is Asian Television declining in the UK? Reveal Trailer I S1
Is Asian TV losing its grip on audiences? 💭👇
In this bold conversation, Parul Goel, Territory Head at ZEE Entertainment UK, speaks candidly about the reality behind Asian television today.
From falling viewership to limited return on investment over the past few years, the challenges are real. Are new strategies actually working… or are they falling short? We also uncover how Barb ratings really function and what they reveal about audience behaviour in the UK.
This is an honest look at an industry in transition.
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The skinny
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