Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
Why Your Local Business Is Invisible to Mobile Shoppers
Most local business owners treat Google Maps as a digital billboard, but mobile search behavior suggests it functions more like a directional compass. This episode dissects the friction points between a customer’s intent and a business’s visibility, focusing on the critical gap in how service areas are defined versus how they are searched. We examine specific data on mobile conversion rates and the hidden costs of vague category selection, offering actionable steps for small businesses to capture high-intent traffic that currently goes to competitors with better-defined profiles.
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The skinny
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