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From Idea to Impact: Redefining Performance for Women with Lindsay Housman · #WisdomOfWomen Show

• 0:00
  Welcome
• 0:00
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:01
  of
• 0:01
  Women
• 0:02
  Show.
• 0:02
  We
• 0:02
  are
• 0:02
  dedicated
• 0:03
  to
• 0:03
  amplifying
• 0:04
  the
• 0:04
  voice
• 0:05
  of
• 0:05
  women
• 0:06
  in
• 0:06
  business.
• 0:07
  A
• 0:07
  new
• 0:07
  model
• 0:08
  of
• 0:08
  leadership
• 0:09
  is
• 0:09
  emerging
• 0:10
  and
• 0:10
  we
• 0:10
  are
• 0:11
  here
• 0:11
  to
• 0:11
  amplify
• 0:12
  the
• 0:12
  voices
• 0:12
  of
• 0:13
  women
• 0:13
  leading
• 0:13
  the
• 0:14
  way.
• 0:14
  I
• 0:15
  am
• 0:15
  your
• 0:15
  host,
• 0:16
  Coco
• 0:16
  Zelman,
• 0:16
  five
• 0:17
  time
• 0:17
  founder,
• 0:17
  impact
• 0:18
  investor
• 0:18
  and
• 0:19
  creator
• 0:20
  of
• 0:20
  the
• 0:20
  Force
• 0:21
  for
• 0:21
  Good
• 0:21
  system.
• 0:23
  Thank
• 0:23
  you
• 0:23
  for
• 0:24
  joining
• 0:24
  us
• 0:24
  today
• 0:25
  as
• 0:25
  we
• 0:25
  illuminate
• 0:26
  the
• 0:26
  path
• 0:27
  to
• 0:27
  unlocking
• 0:28
  opportunities
• 0:29
  and
• 0:29
  and
• 0:29
  prosperity
• 0:30
  for
• 0:30
  women
• 0:30
  led
• 0:31
  enterprises
• 0:32
  by
• 0:32
  amplifying
• 0:33
  the
• 0:33
  voice
• 0:34
  and
• 0:34
  wisdom
• 0:35
  of
• 0:36
  women.
• 0:37
  So
• 0:37
  today
• 0:38
  we
• 0:39
  have
• 0:40
  a
• 0:40
  female
• 0:41
  first
• 0:42
  performance
• 0:42
  architect
• 0:44
  in
• 0:44
  our
• 0:45
  midst.
• 0:46
  Lindsay
• 0:46
  Housman
• 0:47
  is
• 0:47
  the
• 0:48
  founder
• 0:48
  of
• 0:48
  Heddas,
• 0:49
  a
• 0:49
  science
• 0:50
  backed
• 0:51
  performance
• 0:51
  footwear
• 0:52
  company
• 0:53
  designed
• 0:54
  entirely
• 0:55
  from
• 0:55
  the
• 0:55
  female
• 0:56
  perspective,
• 0:58
  grounded
• 0:58
  in
• 0:59
  female
• 1:00
  biomechanics,
• 1:01
  anatomy
• 1:02
  and
• 1:03
  lived
• 1:03
  experience.
• 1:05
  With
• 1:05
  a
• 1:05
  background
• 1:06
  spanning
• 1:06
  finance,
• 1:07
  operations,
• 1:08
  technology
• 1:09
  and
• 1:09
  purpose
• 1:10
  led
• 1:10
  retail
• 1:11
  leadership,
• 1:12
  she
• 1:12
  brings
• 1:13
  a
• 1:13
  rare
• 1:14
  systems
• 1:14
  level
• 1:15
  rigor
• 1:15
  to
• 1:15
  building
• 1:16
  an
• 1:16
  impact
• 1:17
  driven
• 1:17
  brand
• 1:18
  from
• 1:18
  the
• 1:18
  ground
• 1:19
  up.
• 1:20
  Inspired
• 1:21
  by
• 1:22
  her
• 1:22
  twin
• 1:22
  daughters,
• 1:23
  we,
• 1:24
  Lindsay
• 1:24
  founded
• 1:24
  Heddas
• 1:25
  to
• 1:25
  challenge
• 1:26
  an
• 1:26
  industry
• 1:27
  long
• 1:28
  designed
• 1:28
  for
• 1:29
  men
• 1:29
  and
• 1:30
  to
• 1:30
  ensure
• 1:30
  women
• 1:31
  and
• 1:31
  girls
• 1:32
  receive
• 1:33
  the
• 1:33
  research,
• 1:34
  funding
• 1:34
  and
• 1:34
  recognition
• 1:35
  they
• 1:36
  deserve
• 1:36
  in
• 1:37
  sport.
• 1:38
  Her
• 1:38
  work
• 1:39
  exemplifies
• 1:40
  what
• 1:40
  it
• 1:40
  looks
• 1:40
  like
• 1:40
  to
• 1:41
  scale
• 1:41
  a
• 1:41
  company
• 1:42
  of
• 1:42
  purpose,
• 1:43
  substance
• 1:43
  and
• 1:44
  longevity
• 1:45
  without
• 1:45
  compromising
• 1:46
  values,
• 1:47
  family
• 1:48
  or
• 1:48
  integrity.
• 1:50
  Welcome
• 1:50
  Lindsay.
• 1:51
  Oh
• 1:52
  my
• 1:52
  gosh,
• 1:52
  that
• 1:52
  is
• 1:53
  the
• 1:53
  nicest
• 1:53
  introduction
• 1:54
  I've
• 1:55
  ever
• 1:55
  had.
• 1:55
  I
• 1:56
  might
• 1:56
  just
• 1:56
  tear
• 1:57
  up.
• 1:57
  Wow.
• 1:58
  Thank
• 1:58
  you
• 1:59
  so
• 1:59
  much
• 1:59
  Coco
• 2:00
  for
• 2:00
  having
• 2:01
  me
• 2:01
  today.
• 2:01
  And
• 2:02
  thank
• 2:02
  you
• 2:02
  for
• 2:03
  all
• 2:03
  of
• 2:03
  your
• 2:04
  work
• 2:05
  highlighting
• 2:05
  women
• 2:06
  leaders
• 2:07
  and
• 2:07
  purpose
• 2:08
  led
• 2:08
  companies.
• 2:09
  It's
• 2:09
  so
• 2:10
  important
• 2:10
  and
• 2:11
  I
• 2:11
  truly
• 2:11
  appreciate
• 2:12
  you.
• 2:12
  Oh
• 2:13
  gosh,
• 2:13
  Lindsey,
• 2:14
  thank
• 2:14
  you
• 2:14
  for
• 2:14
  that
• 2:15
  and
• 2:15
  I'm
• 2:15
  so
• 2:15
  happy
• 2:16
  to
• 2:16
  have
• 2:16
  you
• 2:16
  on
• 2:16
  the
• 2:16
  show
• 2:17
  so
• 2:17
  we
• 2:17
  can
• 2:17
  learn
• 2:17
  all
• 2:17
  about
• 2:18
  you
• 2:18
  and
• 2:19
  your
• 2:19
  daughters
• 2:19
  and
• 2:20
  your
• 2:20
  company.
• 2:21
  So
• 2:21
  as
• 2:22
  we
• 2:22
  start,
• 2:22
  I
• 2:23
  always
• 2:23
  like
• 2:23
  to
• 2:23
  ask,
• 2:24
  what
• 2:24
  is
• 2:24
  a
• 2:24
  book
• 2:25
  written
• 2:25
  by
• 2:26
  a
• 2:26
  woman
• 2:27
  that
• 2:27
  has
• 2:27
  significantly
• 2:28
  influenced
• 2:29
  your
• 2:30
  life?
• 2:31
  The
• 2:32
  Origin
• 2:32
  of
• 2:32
  the
• 2:32
  Company
• 2:33
  is
• 2:33
  actually
• 2:34
  based
• 2:35
  on
• 2:35
  two
• 2:35
  books.
• 2:36
  One
• 2:37
  is
• 2:37
  a
• 2:39
  photo
• 2:40
  editorial
• 2:41
  book
• 2:41
  by
• 2:41
  Kate
• 2:41
  T.
• 2:42
  Parker
• 2:43
  called
• 2:43
  Strong
• 2:43
  is
• 2:44
  the
• 2:44
  New
• 2:44
  Pretty,
• 2:45
  which
• 2:46
  she
• 2:46
  wrote
• 2:47
  based
• 2:47
  on
• 2:48
  a
• 2:48
  photo
• 2:49
  that
• 2:49
  she
• 2:49
  took
• 2:49
  of
• 2:50
  her
• 2:50
  daughter
• 2:51
  who
• 2:51
  was
• 2:51
  entering
• 2:52
  a
• 2:52
  triathlon
• 2:53
  to
• 2:53
  show
• 2:53
  her
• 2:54
  daughter
• 2:55
  how
• 2:56
  fierce
• 2:56
  and
• 2:56
  strong
• 2:57
  she
• 2:57
  was.
• 2:57
  And
• 2:58
  it
• 2:58
  turned
• 2:58
  into
• 2:58
  this
• 2:59
  amazing
• 3:00
  photo
• 3:00
  editorial
• 3:01
  of
• 3:02
  young
• 3:02
  women,
• 3:03
  girls
• 3:04
  age
• 3:04
  6
• 3:04
  to
• 3:05
  18
• 3:06
  calling
• 3:06
  out
• 3:07
  traits
• 3:07
  like
• 3:07
  resilience,
• 3:08
  creativity
• 3:09
  with
• 3:09
  these
• 3:10
  beautiful
• 3:10
  photography
• 3:11
  quotes
• 3:12
  and
• 3:13
  editorial
• 3:14
  on
• 3:14
  these
• 3:15
  traits.
• 3:15
  Around
• 3:16
  the
• 3:16
  house
• 3:16
  is
• 3:16
  a
• 3:17
  coffee
• 3:17
  table
• 3:17
  book.
• 3:17
  And
• 3:18
  the
• 3:18
  second
• 3:18
  one
• 3:19
  was
• 3:20
  Untamed
• 3:20
  by
• 3:20
  Glennon
• 3:21
  Doyle
• 3:22
  that
• 3:22
  I
• 3:23
  read
• 3:23
  around
• 3:24
  the
• 3:25
  same
• 3:25
  time
• 3:25
  between
• 3:26
  when
• 3:26
  they
• 3:26
  were
• 3:26
  6
• 3:26
  and
• 3:27
  8
• 3:27
  and
• 3:28
  just
• 3:28
  the
• 3:28
  stories
• 3:29
  and
• 3:29
  essays
• 3:30
  in
• 3:30
  that
• 3:30
  book
• 3:31
  about
• 3:31
  what
• 3:31
  is
• 3:32
  possible
• 3:33
  when
• 3:33
  you
• 3:34
  look
• 3:34
  beyond
• 3:35
  what
• 3:35
  boundaries
• 3:36
  you
• 3:36
  may
• 3:37
  perceive.
• 3:38
  I
• 3:38
  was
• 3:38
  like,
• 3:38
  yeah,
• 3:38
  I
• 3:39
  can
• 3:39
  do
• 3:39
  hard
• 3:39
  things.
• 3:39
  I
• 3:40
  can
• 3:40
  do
• 3:40
  this.
• 3:41
  Yeah,
• 3:41
  I
• 3:42
  love
• 3:42
  that.
• 3:42
  Book
• 3:42
  Untamed
• 3:43
  and
• 3:43
  I
• 3:44
  am
• 3:44
  going
• 3:44
  to
• 3:44
  have
• 3:44
  to
• 3:44
  pick
• 3:45
  up
• 3:45
  a
• 3:45
  coffee
• 3:45
  copy
• 3:46
  of
• 3:46
  Strong
• 3:46
  is
• 3:47
  the
• 3:47
  New
• 3:47
  Pretty
• 3:48
  and
• 3:48
  it
• 3:48
  turned
• 3:49
  into
• 3:49
  like
• 3:49
  a,
• 3:50
  like
• 3:50
  T
• 3:51
  shirts
• 3:51
  and
• 3:52
  everywhere
• 3:52
  I
• 3:52
  was
• 3:53
  I
• 3:53
  was
• 3:53
  seeing
• 3:53
  this,
• 3:53
  this
• 3:54
  wonderful,
• 3:55
  wonderful
• 3:56
  new
• 3:56
  mantra
• 3:56
  and
• 3:57
  way
• 3:57
  to
• 3:57
  live
• 3:57
  right
• 3:58
  like
• 3:58
  rewiring
• 3:59
  our
• 3:59
  brains
• 4:00
  of
• 4:00
  what
• 4:00
  it
• 4:00
  means
• 4:00
  to
• 4:01
  be
• 4:02
  feminine.
• 4:02
  And
• 4:03
  I
• 4:03
  love
• 4:04
  that.
• 4:04
  Thank
• 4:04
  you
• 4:04
  for
• 4:04
  those
• 4:05
  recommendations.
• 4:06
  Yeah,
• 4:06
  no
• 4:07
  problem
• 4:08
  Lindsay.
• 4:09
  I
• 4:09
  always
• 4:09
  like
• 4:09
  to
• 4:10
  start
• 4:10
  out
• 4:10
  to
• 4:10
  learn
• 4:11
  some
• 4:11
  moments
• 4:12
  of
• 4:12
  our
• 4:13
  guests
• 4:13
  lives.
• 4:14
  There
• 4:14
  are
• 4:14
  moments
• 4:15
  that
• 4:15
  shape
• 4:16
  us
• 4:16
  into
• 4:17
  who
• 4:17
  we
• 4:17
  are.
• 4:18
  Sometimes
• 4:19
  we
• 4:19
  have
• 4:20
  moments
• 4:20
  of
• 4:21
  pain
• 4:21
  or
• 4:21
  struggle.
• 4:22
  Sometimes
• 4:22
  we
• 4:22
  have
• 4:22
  moments
• 4:23
  of
• 4:23
  surprise
• 4:24
  and
• 4:24
  delight
• 4:25
  and
• 4:25
  epiphany.
• 4:27
  Looking
• 4:28
  back
• 4:28
  at
• 4:28
  your
• 4:29
  life,
• 4:30
  what
• 4:30
  are
• 4:31
  three
• 4:31
  defining
• 4:32
  moments
• 4:32
  or
• 4:33
  experiences
• 4:33
  that
• 4:34
  brought
• 4:34
  you
• 4:35
  to
• 4:35
  where
• 4:35
  you
• 4:35
  are,
• 4:36
  shape
• 4:36
  you
• 4:37
  as
• 4:37
  the
• 4:37
  human
• 4:37
  that
• 4:37
  you
• 4:38
  become
• 4:38
  today?
• 4:39
  I
• 4:39
  love
• 4:39
  this
• 4:39
  question
• 4:40
  because
• 4:40
  I
• 4:40
  so
• 4:41
  believe
• 4:41
  in
• 4:41
  like
• 4:42
  you
• 4:42
  look
• 4:42
  back
• 4:43
  and
• 4:43
  you
• 4:43
  can
• 4:43
  connect
• 4:44
  dots
• 4:44
  that
• 4:44
  maybe
• 4:45
  you
• 4:45
  didn't
• 4:45
  see
• 4:46
  as
• 4:46
  moments
• 4:47
  along
• 4:47
  the
• 4:47
  way.
• 4:48
  And
• 4:49
  I
• 4:49
  think
• 4:49
  the
• 4:49
  first
• 4:50
  one
• 4:50
  really
• 4:50
  goes
• 4:51
  back
• 4:51
  to
• 4:52
  grade
• 4:53
  nine.
• 4:53
  I
• 4:54
  can
• 4:54
  clearly
• 4:54
  remember
• 4:55
  this.
• 4:55
  I
• 4:55
  grew
• 4:56
  up
• 4:56
  in
• 4:56
  Ontario
• 4:56
  and
• 4:57
  it,
• 4:57
  I
• 4:57
  always
• 4:58
  felt
• 4:58
  like
• 4:58
  it
• 4:58
  didn't
• 4:59
  suit
• 4:59
  my
• 5:00
  personality
• 5:01
  from
• 5:01
  like
• 5:01
  I
• 5:01
  loved
• 5:02
  being
• 5:02
  outdoors,
• 5:02
  I
• 5:02
  loved
• 5:03
  being
• 5:03
  athletic
• 5:04
  and
• 5:04
  it
• 5:04
  just,
• 5:05
  I
• 5:05
  was
• 5:05
  in
• 5:05
  a
• 5:05
  suburb
• 5:06
  out
• 5:06
  of
• 5:06
  Toronto
• 5:07
  that
• 5:07
  was
• 5:07
  a
• 5:07
  great
• 5:07
  place
• 5:08
  to
• 5:08
  grow
• 5:08
  up.
• 5:08
  But
• 5:08
  it,
• 5:09
  and
• 5:09
  I
• 5:09
  remember
• 5:10
  we
• 5:11
  had
• 5:11
  a
• 5:11
  pool
• 5:11
  and
• 5:11
  we
• 5:12
  were,
• 5:12
  I
• 5:12
  was
• 5:12
  cleaning
• 5:12
  the
• 5:13
  pool
• 5:13
  cover
• 5:13
  with
• 5:13
  my
• 5:13
  dad
• 5:14
  and
• 5:14
  this
• 5:14
  person
• 5:14
  came
• 5:14
  around
• 5:15
  on
• 5:15
  a
• 5:15
  bike
• 5:15
  and
• 5:16
  was
• 5:17
  handing
• 5:17
  out
• 5:18
  pamphlets
• 5:18
  about
• 5:18
  the
• 5:18
  University
• 5:19
  of
• 5:19
  British
• 5:19
  Columbia.
• 5:20
  I
• 5:21
  was
• 5:21
  like,
• 5:21
  whoa,
• 5:21
  I've
• 5:21
  never,
• 5:22
  I've
• 5:23
  never
• 5:24
  been
• 5:24
  to
• 5:24
  that
• 5:25
  side
• 5:25
  of
• 5:25
  Canada.
• 5:25
  This
• 5:26
  looks
• 5:26
  amazing.
• 5:27
  And
• 5:27
  I
• 5:27
  said
• 5:27
  to
• 5:27
  my
• 5:27
  dad,
• 5:28
  I'm
• 5:28
  going
• 5:28
  to
• 5:28
  go
• 5:28
  to
• 5:28
  ubc.
• 5:29
  This
• 5:30
  looks
• 5:30
  like
• 5:31
  my
• 5:32
  type
• 5:32
  of
• 5:33
  people.
• 5:33
  Like
• 5:33
  there's
• 5:34
  mountains,
• 5:34
  there's
• 5:35
  skiing,
• 5:35
  there's
• 5:35
  a
• 5:35
  campus,
• 5:36
  there's
• 5:36
  a
• 5:36
  city,
• 5:37
  it's.
• 5:37
  And
• 5:38
  my
• 5:38
  dad
• 5:38
  was
• 5:38
  like,
• 5:38
  oh,
• 5:39
  that's
• 5:39
  nice
• 5:40
  sweetheart.
• 5:41
  And
• 5:41
  then
• 5:41
  in
• 5:42
  grade
• 5:42
  10
• 5:42
  in
• 5:42
  a
• 5:43
  French
• 5:43
  project
• 5:44
  I
• 5:44
  did
• 5:44
  Whistler
• 5:45
  as
• 5:45
  my,
• 5:45
  I
• 5:45
  made
• 5:46
  a
• 5:46
  brochure
• 5:47
  of
• 5:47
  Whistler
• 5:47
  and
• 5:48
  I
• 5:48
  was
• 5:48
  like,
• 5:48
  no,
• 5:48
  I'm
• 5:48
  going
• 5:49
  to
• 5:49
  go
• 5:49
  to
• 5:49
  UBC
• 5:49
  and
• 5:50
  I'm
• 5:50
  going
• 5:50
  to
• 5:50
  go
• 5:50
  to
• 5:50
  Whistler.
• 5:51
  And
• 5:51
  so
• 5:52
  when
• 5:52
  it
• 5:52
  came
• 5:52
  time
• 5:52
  to
• 5:53
  apply
• 5:53
  for
• 5:53
  universities,
• 5:54
  I
• 5:54
  only
• 5:54
  wanted
• 5:55
  to
• 5:55
  apply
• 5:55
  to
• 5:55
  ubc.
• 5:56
  And
• 5:56
  my
• 5:56
  mom
• 5:56
  was
• 5:57
  like,
• 5:57
  you
• 5:57
  need
• 5:57
  to
• 5:58
  apply
• 5:58
  to
• 5:58
  more
• 5:58
  than
• 5:58
  one
• 5:58
  school.
• 5:59
  And
• 5:59
  so
• 5:59
  I
• 5:59
  humored
• 6:00
  her
• 6:00
  and
• 6:00
  I
• 6:00
  filled
• 6:01
  out
• 6:01
  the
• 6:01
  applications
• 6:02
  and
• 6:03
  I
• 6:04
  remember
• 6:04
  arriving
• 6:05
  on
• 6:05
  the
• 6:05
  UBC
• 6:06
  campus
• 6:06
  and
• 6:06
  I
• 6:07
  remember
• 6:07
  my
• 6:07
  first
• 6:07
  time
• 6:08
  going
• 6:08
  to
• 6:08
  Whistler
• 6:08
  and
• 6:09
  just
• 6:09
  like
• 6:09
  I
• 6:09
  made
• 6:10
  this
• 6:10
  happen.
• 6:10
  Like
• 6:10
  I
• 6:11
  put
• 6:11
  this
• 6:11
  out
• 6:12
  in
• 6:12
  the
• 6:12
  world
• 6:13
  and
• 6:13
  I
• 6:13
  worked
• 6:14
  really
• 6:14
  hard
• 6:15
  and
• 6:15
  I
• 6:16
  remember
• 6:16
  driving
• 6:17
  around
• 6:17
  Whistler
• 6:18
  and
• 6:18
  seeing
• 6:18
  like
• 6:18
  the
• 6:19
  hotels
• 6:19
  I
• 6:19
  had
• 6:20
  put
• 6:20
  in
• 6:20
  my
• 6:20
  pamphlet
• 6:21
  in
• 6:21
  grade
• 6:21
  10
• 6:23
  and
• 6:23
  it
• 6:23
  just
• 6:23
  really
• 6:23
  gave
• 6:24
  me
• 6:24
  this
• 6:24
  belief
• 6:24
  that
• 6:25
  if
• 6:25
  you
• 6:25
  believe
• 6:25
  in
• 6:26
  something
• 6:27
  and
• 6:27
  you
• 6:27
  work
• 6:28
  hard,
• 6:29
  that
• 6:29
  you
• 6:29
  can
• 6:29
  make
• 6:30
  things
• 6:31
  happen
• 6:31
  in
• 6:32
  your
• 6:32
  life.
• 6:33
  And
• 6:33
  so
• 6:33
  I
• 6:33
  think
• 6:33
  that
• 6:34
  was
• 6:34
  a
• 6:34
  big
• 6:34
  moment
• 6:35
  for
• 6:35
  me,
• 6:35
  realizing
• 6:36
  that
• 6:37
  I
• 6:38
  can
• 6:38
  be
• 6:38
  a
• 6:38
  steward
• 6:39
  of
• 6:39
  what
• 6:40
  I
• 6:40
  would
• 6:40
  like
• 6:41
  to
• 6:41
  do,
• 6:41
  even
• 6:42
  if
• 6:42
  it's
• 6:42
  hard.
• 6:44
  I
• 6:44
  love
• 6:45
  that
• 6:45
  I
• 6:45
  can
• 6:45
  be
• 6:45
  a
• 6:45
  steward
• 6:46
  of
• 6:46
  what
• 6:46
  I
• 6:47
  want
• 6:47
  to
• 6:47
  do,
• 6:48
  even
• 6:49
  if
• 6:49
  it's
• 6:50
  hard.
• 6:51
  I
• 6:51
  just
• 6:51
  think
• 6:52
  that's
• 6:52
  such
• 6:52
  a
• 6:52
  brilliant
• 6:54
  piece
• 6:54
  of
• 6:54
  wisdom
• 6:55
  to
• 6:55
  take
• 6:56
  into
• 6:56
  life.
• 6:57
  Right.
• 6:57
  There's
• 6:58
  a
• 6:58
  book
• 6:58
  that
• 6:58
  I
• 6:59
  love,
• 6:59
  Women
• 6:59
  who
• 7:00
  Run
• 7:00
  with
• 7:00
  the
• 7:00
  Wolves.
• 7:01
  And
• 7:01
  at
• 7:01
  one
• 7:01
  point
• 7:02
  there's
• 7:02
  a
• 7:02
  she
• 7:03
  says,
• 7:03
  what
• 7:04
  if
• 7:04
  I'd
• 7:04
  been
• 7:05
  born
• 7:05
  knowing
• 7:06
  that
• 7:06
  I
• 7:06
  had
• 7:06
  the
• 7:07
  heart
• 7:07
  of
• 7:07
  a
• 7:07
  warrior?
• 7:08
  Like,
• 7:08
  what
• 7:09
  if
• 7:09
  somebody
• 7:09
  told
• 7:10
  me
• 7:10
  that?
• 7:10
  And
• 7:10
  I
• 7:11
  love
• 7:11
  this
• 7:11
  message
• 7:12
  that
• 7:12
  you're
• 7:12
  saying
• 7:13
  that,
• 7:13
  yeah,
• 7:13
  I
• 7:14
  can
• 7:14
  be
• 7:14
  a
• 7:14
  steward
• 7:14
  of
• 7:15
  my
• 7:15
  dreams.
• 7:16
  And
• 7:17
  you,
• 7:17
  I
• 7:17
  love
• 7:17
  this.
• 7:18
  You're
• 7:18
  ninth
• 7:18
  grade
• 7:19
  and
• 7:19
  along
• 7:20
  comes
• 7:20
  somebody
• 7:21
  on
• 7:21
  a
• 7:21
  bike
• 7:21
  with
• 7:21
  a
• 7:22
  pamphlet
• 7:22
  and
• 7:22
  UBC
• 7:23
  is
• 7:23
  just
• 7:23
  like,
• 7:24
  I
• 7:24
  gotta
• 7:24
  go,
• 7:25
  right?
• 7:25
  I
• 7:25
  gotta
• 7:25
  go.
• 7:26
  We're
• 7:26
  gonna
• 7:26
  do
• 7:26
  this.
• 7:27
  Yeah.
• 7:27
  So
• 7:28
  I
• 7:28
  think
• 7:28
  that
• 7:28
  one,
• 7:29
  I'm
• 7:29
  trying
• 7:29
  to
• 7:30
  think
• 7:30
  of
• 7:30
  another
• 7:30
  one
• 7:31
  that
• 7:31
  stands
• 7:31
  out
• 7:32
  as
• 7:33
  impactfully,
• 7:34
  but
• 7:34
  that's
• 7:34
  the
• 7:35
  one
• 7:35
  that
• 7:35
  I
• 7:35
  always
• 7:35
  look
• 7:36
  back
• 7:36
  and
• 7:37
  remember.
• 7:38
  Yeah,
• 7:38
  I
• 7:39
  gave.
• 7:39
  You
• 7:39
  were
• 7:40
  clear.
• 7:40
  One
• 7:41
  of
• 7:41
  the
• 7:41
  things
• 7:41
  I'm
• 7:41
  fascinated
• 7:42
  by
• 7:42
  in
• 7:42
  my
• 7:42
  own
• 7:43
  experience
• 7:43
  and
• 7:44
  in
• 7:44
  when
• 7:44
  we're
• 7:45
  making
• 7:45
  big
• 7:45
  decisions
• 7:46
  in
• 7:46
  life,
• 7:46
  whether
• 7:47
  it's
• 7:47
  having
• 7:47
  children
• 7:47
  or
• 7:48
  getting
• 7:48
  married
• 7:48
  or
• 7:48
  having
• 7:49
  starting
• 7:49
  a
• 7:50
  company
• 7:50
  or
• 7:50
  shutting
• 7:51
  down
• 7:51
  a
• 7:51
  company,
• 7:51
  it's
• 7:51
  like
• 7:52
  there
• 7:52
  was.
• 7:53
  We
• 7:53
  always
• 7:54
  wish
• 7:54
  we
• 7:54
  were
• 7:54
  clear,
• 7:55
  right?
• 7:56
  We
• 7:56
  always
• 7:56
  wish
• 7:56
  we
• 7:57
  knew
• 7:57
  what
• 7:57
  we
• 7:57
  wanted.
• 7:58
  And
• 7:58
  sometimes
• 7:59
  we
• 7:59
  know.
• 8:00
  I
• 8:01
  want
• 8:01
  to
• 8:01
  go
• 8:01
  to
• 8:02
  ubc.
• 8:03
  I
• 8:04
  guess
• 8:04
  one
• 8:04
  more
• 8:04
  that
• 8:05
  comes
• 8:05
  to
• 8:05
  mind.
• 8:05
  And
• 8:06
  this
• 8:06
  one
• 8:06
  was
• 8:06
  crazy.
• 8:06
  And
• 8:07
  I
• 8:07
  think
• 8:07
  this
• 8:07
  one
• 8:08
  sort
• 8:08
  of
• 8:08
  gave
• 8:08
  me.
• 8:09
  When
• 8:09
  I
• 8:09
  look
• 8:09
  back
• 8:10
  on
• 8:10
  it,
• 8:10
  as
• 8:11
  someone
• 8:11
  who's
• 8:11
  very
• 8:11
  pragmatic,
• 8:12
  accounting
• 8:13
  technology,
• 8:13
  one
• 8:14
  might
• 8:14
  say
• 8:14
  my
• 8:14
  appetite
• 8:15
  for
• 8:15
  risk
• 8:15
  has
• 8:15
  been
• 8:15
  low.
• 8:16
  But
• 8:17
  we
• 8:17
  had
• 8:17
  13
• 8:18
  month
• 8:18
  old
• 8:18
  twins.
• 8:19
  We
• 8:19
  had
• 8:20
  just
• 8:21
  closed
• 8:21
  on
• 8:21
  a
• 8:21
  house
• 8:22
  in
• 8:22
  Vancouver.
• 8:23
  My
• 8:23
  husband
• 8:24
  was
• 8:24
  at
• 8:24
  Lululemon
• 8:26
  and
• 8:26
  we'd
• 8:27
  got
• 8:27
  back
• 8:27
  from
• 8:27
  a
• 8:27
  trip
• 8:27
  and
• 8:28
  he
• 8:28
  got
• 8:28
  called
• 8:28
  into
• 8:29
  the
• 8:29
  office
• 8:29
  on
• 8:29
  like
• 8:29
  a
• 8:30
  day
• 8:30
  he
• 8:30
  wasn't
• 8:30
  supposed
• 8:30
  to
• 8:31
  be
• 8:31
  working.
• 8:31
  And
• 8:31
  I
• 8:31
  was
• 8:31
  like,
• 8:31
  oh,
• 8:31
  you're
• 8:32
  probably,
• 8:32
  they're
• 8:32
  probably
• 8:33
  going
• 8:33
  to
• 8:33
  the
• 8:33
  new
• 8:34
  role
• 8:34
  that
• 8:34
  you
• 8:35
  were
• 8:35
  taking.
• 8:36
  And
• 8:36
  he
• 8:36
  calls
• 8:37
  me
• 8:37
  from
• 8:37
  the
• 8:37
  office
• 8:38
  and
• 8:38
  said,
• 8:39
  are
• 8:39
  you
• 8:39
  sitting
• 8:39
  down?
• 8:40
  And
• 8:40
  I
• 8:40
  was
• 8:40
  like,
• 8:41
  no.
• 8:41
  So
• 8:41
  Lulu
• 8:42
  has
• 8:42
  this
• 8:42
  thing
• 8:42
  where
• 8:42
  you
• 8:43
  put
• 8:43
  your
• 8:43
  goals
• 8:43
  on
• 8:44
  the
• 8:44
  wall
• 8:44
  and
• 8:45
  we
• 8:45
  had
• 8:45
  to
• 8:45
  decide
• 8:46
  you
• 8:46
  have
• 8:46
  to
• 8:46
  tick
• 8:47
  if
• 8:47
  you're
• 8:47
  open
• 8:47
  to
• 8:48
  international.
• 8:49
  And
• 8:49
  we
• 8:50
  had
• 8:50
  decided
• 8:50
  that
• 8:50
  we
• 8:50
  were,
• 8:51
  yes,
• 8:51
  open
• 8:51
  to
• 8:52
  international,
• 8:52
  but
• 8:52
  I
• 8:52
  think
• 8:53
  the
• 8:53
  only
• 8:53
  place
• 8:53
  I
• 8:53
  will
• 8:54
  go
• 8:54
  is
• 8:55
  that
• 8:55
  I
• 8:55
  would
• 8:55
  like
• 8:55
  to
• 8:56
  go
• 8:56
  is
• 8:57
  Melbourne,
• 8:57
  where
• 8:58
  I
• 8:58
  have
• 8:58
  friends.
• 8:58
  And
• 8:59
  he
• 8:59
  said,
• 8:59
  that
• 8:59
  one's
• 8:59
  not
• 9:00
  going
• 9:00
  to
• 9:00
  happen.
• 9:00
  It
• 9:00
  might
• 9:00
  be
• 9:01
  Hong
• 9:01
  Kong
• 9:03
  or
• 9:03
  London,
• 9:04
  but
• 9:04
  Melbourne,
• 9:05
  you
• 9:05
  know,
• 9:05
  that
• 9:05
  one's
• 9:06
  probably
• 9:06
  not
• 9:06
  in
• 9:06
  the
• 9:06
  cards.
• 9:07
  And
• 9:07
  I
• 9:07
  said,
• 9:07
  okay.
• 9:07
  So
• 9:08
  he
• 9:08
  called
• 9:08
  and
• 9:09
  we
• 9:09
  literally
• 9:09
  just
• 9:10
  bought
• 9:10
  this
• 9:10
  house
• 9:11
  with
• 9:12
  babies.
• 9:13
  And
• 9:13
  he
• 9:13
  was
• 9:13
  like,
• 9:14
  they've
• 9:14
  offered
• 9:15
  me
• 9:15
  the
• 9:15
  job
• 9:15
  in
• 9:15
  Melbourne.
• 9:16
  Do
• 9:16
  you
• 9:16
  want
• 9:16
  to
• 9:16
  move
• 9:16
  to
• 9:16
  Australia?
• 9:17
  And
• 9:18
  it
• 9:18
  was
• 9:18
  like
• 9:19
  there
• 9:19
  was
• 9:19
  no
• 9:19
  hesitation.
• 9:20
  It
• 9:20
  was
• 9:21
  just
• 9:21
  like,
• 9:21
  yes,
• 9:22
  we
• 9:22
  are
• 9:23
  going
• 9:23
  to
• 9:23
  Australia.
• 9:24
  We
• 9:24
  will
• 9:24
  figure
• 9:25
  this
• 9:25
  out.
• 9:26
  And.
• 9:27
  And
• 9:27
  we
• 9:28
  moved
• 9:28
  six
• 9:29
  months
• 9:29
  later
• 9:29
  with
• 9:30
  18
• 9:30
  month
• 9:30
  olds,
• 9:31
  you
• 9:31
  know,
• 9:31
  to
• 9:32
  a
• 9:32
  brand
• 9:32
  new
• 9:33
  country
• 9:33
  and
• 9:34
  stayed
• 9:34
  there
• 9:34
  for
• 9:34
  three
• 9:34
  years
• 9:35
  and
• 9:35
  had
• 9:35
  the
• 9:35
  absolute.
• 9:36
  That
• 9:36
  was
• 9:37
  such
• 9:37
  a.
• 9:37
  I
• 9:37
  call
• 9:37
  it
• 9:38
  a
• 9:38
  priceless
• 9:38
  time
• 9:38
  in
• 9:39
  our
• 9:39
  life
• 9:40
  that
• 9:40
  there's.
• 9:41
  I
• 9:42
  cannot
• 9:42
  put
• 9:42
  a
• 9:42
  value
• 9:42
  on
• 9:43
  what
• 9:43
  we
• 9:43
  got
• 9:44
  out
• 9:44
  of
• 9:44
  that
• 9:45
  experience.
• 9:45
  But
• 9:46
  there
• 9:46
  was
• 9:46
  no
• 9:46
  hesitation
• 9:47
  where
• 9:47
  someone
• 9:48
  might
• 9:48
  think,
• 9:48
  oh,
• 9:49
  this
• 9:49
  is
• 9:49
  really
• 9:50
  an
• 9:50
  odd
• 9:51
  time
• 9:51
  to
• 9:51
  be
• 9:52
  moving
• 9:52
  across
• 9:53
  the
• 9:53
  globe
• 9:53
  to
• 9:53
  someplace
• 9:54
  that's
• 9:54
  at
• 9:54
  minimum
• 9:55
  a
• 9:55
  17
• 9:55
  hour
• 9:56
  direct
• 9:56
  flight.
• 9:58
  But
• 9:58
  you
• 9:58
  did
• 9:59
  it.
• 9:59
  Right,
• 9:59
  I
• 9:59
  see.
• 10:00
  Yeah.
• 10:00
  I
• 10:00
  find
• 10:01
  this
• 10:01
  to
• 10:01
  be
• 10:01
  a
• 10:01
  really
• 10:02
  common
• 10:03
  stripe
• 10:05
  on
• 10:06
  women
• 10:07
  who
• 10:08
  are
• 10:08
  up
• 10:08
  to
• 10:08
  big
• 10:09
  things.
• 10:09
  Right.
• 10:10
  We
• 10:10
  do
• 10:11
  stuff
• 10:12
  like
• 10:12
  we
• 10:13
  make
• 10:13
  decisions
• 10:14
  and
• 10:14
  we
• 10:14
  try
• 10:14
  stuff
• 10:15
  out.
• 10:15
  And
• 10:16
  our
• 10:16
  lives
• 10:16
  are
• 10:16
  not
• 10:17
  a
• 10:17
  perfect
• 10:17
  line.
• 10:18
  They're
• 10:18
  a
• 10:18
  zigzag
• 10:19
  and
• 10:19
  a
• 10:19
  spiral
• 10:19
  and
• 10:20
  an
• 10:20
  in
• 10:20
  and
• 10:20
  out.
• 10:21
  Yeah.
• 10:22
  As
• 10:22
  I
• 10:22
  was
• 10:22
  hearing
• 10:22
  you
• 10:23
  say
• 10:23
  this,
• 10:23
  I
• 10:23
  have
• 10:23
  18
• 10:24
  month
• 10:24
  old
• 10:24
  twins
• 10:24
  and
• 10:25
  here
• 10:25
  I
• 10:25
  am,
• 10:25
  I'm
• 10:26
  going
• 10:26
  across
• 10:26
  the
• 10:26
  world
• 10:27
  and
• 10:27
  I'm
• 10:27
  going
• 10:27
  to
• 10:27
  live
• 10:27
  in
• 10:28
  Australia.
• 10:29
  And
• 10:29
  wow,
• 10:30
  that's
• 10:30
  just
• 10:31
  like
• 10:31
  all
• 10:32
  the
• 10:32
  reasons
• 10:32
  that
• 10:32
  could
• 10:33
  come
• 10:33
  into
• 10:33
  your
• 10:33
  mind
• 10:33
  to
• 10:34
  tell
• 10:34
  you
• 10:34
  why
• 10:34
  you
• 10:34
  shouldn't.
• 10:35
  But
• 10:35
  there
• 10:35
  was
• 10:35
  something
• 10:35
  bigger
• 10:36
  calling
• 10:36
  you,
• 10:36
  right?
• 10:37
  Like
• 10:37
  just.
• 10:37
  Yeah.
• 10:39
  You
• 10:39
  know,
• 10:39
  and
• 10:39
  yes,
• 10:40
  it
• 10:40
  was
• 10:40
  an
• 10:41
  experience
• 10:42
  of
• 10:42
  a
• 10:42
  lifetime
• 10:42
  and
• 10:42
  zero
• 10:43
  hesitation.
• 10:43
  So
• 10:44
  I
• 10:44
  also
• 10:44
  look
• 10:44
  back
• 10:44
  on
• 10:45
  that.
• 10:45
  Someone
• 10:45
  asked
• 10:45
  me
• 10:45
  in
• 10:46
  a
• 10:46
  different
• 10:47
  interview
• 10:47
  about
• 10:47
  when
• 10:48
  my
• 10:49
  appetite
• 10:49
  for
• 10:49
  risk
• 10:50
  and
• 10:50
  I
• 10:50
  was
• 10:50
  like,
• 10:51
  I
• 10:51
  think
• 10:51
  that
• 10:52
  made
• 10:52
  me
• 10:52
  realize
• 10:52
  that
• 10:53
  I
• 10:53
  could
• 10:54
  do
• 10:54
  something
• 10:55
  that
• 10:55
  would
• 10:55
  seem
• 10:56
  really
• 10:56
  risky.
• 10:57
  Yeah.
• 10:58
  And
• 10:58
  yes,
• 10:58
  there
• 10:58
  was
• 10:59
  definitely
• 10:59
  not
• 10:59
  a
• 10:59
  straight
• 11:00
  line
• 11:00
  when
• 11:00
  we
• 11:00
  were
• 11:00
  there.
• 11:00
  And
• 11:01
  lots
• 11:01
  of
• 11:01
  things
• 11:01
  happened.
• 11:02
  And
• 11:02
  I
• 11:02
  look
• 11:03
  back
• 11:03
  on
• 11:03
  photos
• 11:03
  and
• 11:04
  definitely
• 11:04
  there
• 11:04
  was
• 11:04
  a
• 11:04
  lot
• 11:04
  of
• 11:05
  sleep
• 11:05
  deprivation,
• 11:06
  but
• 11:06
  it
• 11:06
  doesn't
• 11:07
  matter,
• 11:07
  like
• 11:07
  the
• 11:08
  overall
• 11:08
  tone
• 11:09
  of
• 11:09
  the
• 11:09
  experience.
• 11:11
  I
• 11:11
  look
• 11:11
  back
• 11:11
  on
• 11:11
  it
• 11:12
  and
• 11:12
  I'm
• 11:12
  like,
• 11:12
  well,
• 11:12
  I
• 11:12
  did
• 11:12
  that.
• 11:13
  That,
• 11:13
  you
• 11:13
  know,
• 11:13
  and
• 11:13
  then
• 11:14
  I
• 11:15
  coupled
• 11:15
  that
• 11:15
  with
• 11:16
  18
• 11:16
  moving
• 11:16
  out
• 11:17
  to
• 11:17
  British
• 11:17
  Columbia,
• 11:17
  never
• 11:18
  having
• 11:18
  been
• 11:18
  here
• 11:18
  before.
• 11:19
  I
• 11:19
  hadn't
• 11:19
  even
• 11:19
  toured
• 11:20
  the
• 11:20
  campus.
• 11:20
  And
• 11:20
  so
• 11:21
  you
• 11:21
  realize
• 11:21
  that
• 11:22
  you
• 11:22
  can
• 11:22
  put
• 11:22
  yourself
• 11:23
  in
• 11:23
  these
• 11:24
  situations
• 11:25
  and
• 11:25
  you're,
• 11:26
  you're
• 11:26
  capable
• 11:27
  to
• 11:27
  figure
• 11:27
  it
• 11:27
  out.
• 11:28
  Yeah.
• 11:28
  And
• 11:29
  that's
• 11:29
  part
• 11:29
  of
• 11:29
  the
• 11:30
  fun.
• 11:30
  Like
• 11:30
  that's
• 11:30
  the
• 11:31
  journey.
• 11:31
  Right.
• 11:32
  And
• 11:32
  I
• 11:32
  love
• 11:32
  puzzles.
• 11:33
  I
• 11:33
  Love
• 11:33
  doing
• 11:34
  puzzles.
• 11:34
  And
• 11:34
  I
• 11:35
  think
• 11:35
  if
• 11:36
  it's
• 11:36
  that,
• 11:37
  like,
• 11:37
  how
• 11:38
  can
• 11:38
  you
• 11:38
  eat
• 11:38
  an
• 11:38
  elephant?
• 11:39
  Like
• 11:39
  that
• 11:40
  small
• 11:40
  piece,
• 11:40
  like
• 11:41
  if
• 11:41
  I
• 11:41
  put
• 11:42
  down
• 11:42
  a
• 11:42
  thousand
• 11:42
  piece
• 11:43
  puzzle
• 11:43
  on
• 11:43
  the
• 11:43
  table,
• 11:44
  I
• 11:44
  might
• 11:44
  be
• 11:44
  completely
• 11:45
  daunted.
• 11:45
  And
• 11:45
  it's
• 11:46
  okay,
• 11:46
  just
• 11:46
  find
• 11:46
  two
• 11:47
  pieces
• 11:47
  that
• 11:47
  fit.
• 11:48
  And
• 11:48
  I
• 11:49
  feel
• 11:49
  like
• 11:49
  if
• 11:49
  you
• 11:50
  can
• 11:50
  take
• 11:50
  that
• 11:51
  into
• 11:51
  retrospect,
• 11:52
  into
• 11:52
  those
• 11:52
  experience,
• 11:53
  that's
• 11:53
  what
• 11:53
  I
• 11:53
  was
• 11:54
  doing.
• 11:54
  Like,
• 11:56
  how
• 11:56
  do
• 11:56
  we
• 11:56
  do
• 11:56
  this?
• 11:57
  What's
• 11:57
  one
• 11:57
  thing
• 11:57
  I
• 11:57
  can
• 11:58
  do
• 11:58
  today
• 11:58
  to
• 11:58
  feel
• 11:58
  a
• 11:59
  bit
• 11:59
  more
• 11:59
  settled
• 11:59
  in
• 12:00
  this
• 12:00
  new
• 12:00
  country?
• 12:01
  Oh
• 12:01
  my
• 12:01
  goodness.
• 12:02
  And
• 12:03
  what
• 12:03
  I'm
• 12:03
  hearing
• 12:03
  too
• 12:04
  is
• 12:04
  you
• 12:04
  said
• 12:05
  no
• 12:05
  resistance,
• 12:06
  but
• 12:06
  like
• 12:07
  joy,
• 12:08
  right?
• 12:09
  Yeah,
• 12:09
  joy
• 12:10
  in
• 12:10
  figuring
• 12:10
  it
• 12:10
  out,
• 12:11
  especially.
• 12:11
  When
• 12:11
  things
• 12:12
  are
• 12:12
  hard
• 12:12
  and
• 12:12
  when
• 12:13
  we're
• 12:13
  just
• 12:13
  kind
• 12:14
  of
• 12:14
  in
• 12:14
  the
• 12:14
  ins
• 12:14
  and
• 12:14
  outs,
• 12:15
  the
• 12:15
  messy
• 12:15
  middle
• 12:16
  that
• 12:16
  like
• 12:17
  finding
• 12:18
  those
• 12:18
  little
• 12:18
  moments
• 12:19
  of
• 12:19
  calling
• 12:20
  big
• 12:20
  or
• 12:20
  small,
• 12:21
  whether
• 12:21
  it's
• 12:21
  a
• 12:21
  restaurant
• 12:22
  we
• 12:22
  want
• 12:22
  to
• 12:22
  go
• 12:22
  to
• 12:23
  or
• 12:24
  and
• 12:24
  escape
• 12:24
  to
• 12:24
  a
• 12:24
  beach
• 12:25
  that's
• 12:25
  nearby
• 12:25
  or
• 12:26
  whatever,
• 12:26
  to
• 12:27
  like
• 12:27
  keep
• 12:27
  those,
• 12:28
  those
• 12:29
  moments
• 12:29
  of
• 12:29
  joy
• 12:30
  coming
• 12:30
  out.
• 12:31
  Right?
• 12:31
  Yes,
• 12:32
  absolutely.
• 12:34
  And
• 12:34
  then
• 12:34
  did
• 12:34
  you
• 12:34
  have
• 12:35
  a
• 12:35
  third
• 12:35
  moment
• 12:35
  you'd
• 12:36
  like
• 12:36
  to
• 12:36
  share
• 12:36
  with
• 12:36
  us?
• 12:37
  No,
• 12:37
  I
• 12:38
  think
• 12:38
  that's
• 12:38
  it.
• 12:39
  Well,
• 12:39
  I'm
• 12:39
  going
• 12:39
  to
• 12:39
  ask
• 12:39
  about
• 12:40
  one
• 12:40
  more
• 12:40
  specific
• 12:41
  moment.
• 12:41
  Okay.
• 12:42
  I
• 12:42
  want
• 12:42
  to
• 12:42
  know
• 12:43
  how
• 12:43
  your
• 12:44
  girls
• 12:46
  were
• 12:46
  a
• 12:46
  part
• 12:47
  of
• 12:47
  the
• 12:47
  story
• 12:48
  of
• 12:48
  starting
• 12:49
  Hettas.
• 12:50
  Tell
• 12:50
  us
• 12:50
  what
• 12:50
  is
• 12:51
  Hedda's
• 12:52
  and,
• 12:53
  and
• 12:53
  tell
• 12:53
  us
• 12:54
  why
• 12:55
  you
• 12:55
  started
• 12:56
  her.
• 12:57
  Yeah,
• 12:57
  so
• 12:58
  my
• 12:58
  daughters
• 12:59
  are,
• 12:59
  they
• 12:59
  were
• 13:00
  eight
• 13:00
  at
• 13:01
  the
• 13:01
  time
• 13:01
  when
• 13:02
  we
• 13:02
  started
• 13:02
  thinking
• 13:02
  about
• 13:04
  maybe
• 13:04
  doing
• 13:04
  something
• 13:05
  when
• 13:05
  they
• 13:05
  were
• 13:06
  done
• 13:06
  high
• 13:06
  school.
• 13:06
  So
• 13:06
  the
• 13:07
  original
• 13:07
  idea.
• 13:08
  So
• 13:08
  again
• 13:09
  part
• 13:09
  of
• 13:09
  Lululemon
• 13:10
  vision
• 13:10
  and
• 13:10
  goals.
• 13:10
  My
• 13:11
  husband
• 13:11
  and
• 13:11
  I
• 13:11
  had
• 13:13
  sat
• 13:13
  down
• 13:13
  that
• 13:14
  Christmas
• 13:14
  and
• 13:14
  said,
• 13:14
  oh,
• 13:15
  10
• 13:15
  years
• 13:15
  out,
• 13:16
  our
• 13:16
  kids
• 13:16
  will
• 13:16
  be
• 13:17
  done
• 13:17
  high
• 13:17
  school.
• 13:18
  And
• 13:18
  we
• 13:18
  thought,
• 13:18
  oh,
• 13:18
  wouldn't
• 13:18
  be
• 13:19
  cool
• 13:19
  to
• 13:19
  start
• 13:20
  a
• 13:20
  purpose
• 13:21
  led,
• 13:22
  social
• 13:22
  impact
• 13:22
  type
• 13:23
  brand.
• 13:23
  We
• 13:23
  both
• 13:23
  love
• 13:24
  brand.
• 13:24
  We
• 13:24
  both
• 13:24
  love
• 13:24
  gear.
• 13:25
  We
• 13:25
  both
• 13:25
  firmly
• 13:26
  believe
• 13:26
  in
• 13:27
  the
• 13:27
  role
• 13:27
  of
• 13:27
  sport
• 13:28
  in
• 13:28
  women's
• 13:29
  lives.
• 13:29
  Okay,
• 13:29
  let's
• 13:30
  just
• 13:30
  put
• 13:30
  that
• 13:30
  out
• 13:30
  there
• 13:31
  and
• 13:31
  park
• 13:31
  it.
• 13:32
  And
• 13:33
  what
• 13:33
  is
• 13:34
  now
• 13:34
  Hedda's
• 13:34
  is
• 13:35
  a
• 13:35
  female
• 13:35
  specific
• 13:36
  performance
• 13:37
  running
• 13:37
  shoe
• 13:37
  brand
• 13:38
  that
• 13:39
  we
• 13:40
  pulled
• 13:40
  forward
• 13:41
  10
• 13:41
  years
• 13:42
  from
• 13:42
  20,
• 13:42
  20,
• 13:43
  30.
• 13:44
  And
• 13:44
  the
• 13:44
  reasons
• 13:46
  we
• 13:46
  landed
• 13:46
  in
• 13:47
  footwear,
• 13:47
  which
• 13:48
  at
• 13:48
  that
• 13:48
  time
• 13:48
  we
• 13:48
  had
• 13:48
  left
• 13:49
  it
• 13:49
  really
• 13:49
  loose.
• 13:50
  And
• 13:50
  the
• 13:50
  reasons
• 13:50
  we
• 13:51
  pulled
• 13:51
  it
• 13:51
  forward
• 13:52
  were
• 13:52
  largely
• 13:53
  related
• 13:54
  to
• 13:55
  our
• 13:55
  kids
• 13:56
  and
• 13:56
  what
• 13:56
  we
• 13:56
  were
• 13:57
  seeing
• 13:57
  happening
• 13:58
  in
• 13:59
  the
• 13:59
  world.
• 14:00
  And
• 14:02
  I
• 14:02
  had
• 14:02
  read
• 14:02
  an
• 14:03
  article
• 14:03
  that
• 14:03
  at
• 14:03
  the
• 14:04
  age
• 14:04
  of
• 14:04
  eight,
• 14:04
  people
• 14:05
  start
• 14:06
  talking
• 14:06
  to
• 14:07
  girls
• 14:07
  differently.
• 14:07
  There's
• 14:08
  a
• 14:08
  different
• 14:08
  way
• 14:08
  in
• 14:08
  perceiving
• 14:09
  their
• 14:09
  athletic
• 14:10
  ability.
• 14:11
  And
• 14:12
  I
• 14:12
  was
• 14:12
  like,
• 14:12
  that
• 14:13
  seems
• 14:13
  crazy.
• 14:13
  Like
• 14:14
  our
• 14:14
  kids
• 14:14
  are
• 14:14
  eight,
• 14:14
  they're
• 14:15
  very
• 14:15
  athletic.
• 14:15
  I
• 14:16
  don't
• 14:16
  want
• 14:16
  anyone
• 14:16
  to
• 14:17
  be
• 14:17
  speaking
• 14:17
  them
• 14:17
  in
• 14:17
  a
• 14:18
  way
• 14:18
  that's
• 14:18
  going
• 14:18
  to
• 14:18
  limit
• 14:19
  what
• 14:19
  they
• 14:19
  think
• 14:19
  is
• 14:19
  possible?
• 14:20
  Because
• 14:20
  right
• 14:20
  now
• 14:20
  they
• 14:21
  think
• 14:21
  everything
• 14:21
  is
• 14:21
  possible.
• 14:22
  And
• 14:22
  that's
• 14:23
  how
• 14:23
  I
• 14:23
  want
• 14:23
  them
• 14:23
  to
• 14:23
  go
• 14:24
  through
• 14:24
  life.
• 14:25
  And
• 14:26
  they
• 14:26
  were
• 14:26
  in
• 14:26
  a
• 14:27
  ski
• 14:27
  program
• 14:28
  and
• 14:29
  the
• 14:29
  instructor,
• 14:30
  they
• 14:30
  were
• 14:31
  aiming
• 14:31
  for
• 14:31
  a
• 14:31
  program
• 14:32
  sort
• 14:32
  of
• 14:33
  two
• 14:33
  levels
• 14:33
  up
• 14:34
  and
• 14:34
  we're
• 14:35
  skiing
• 14:35
  at
• 14:35
  that
• 14:35
  level.
• 14:36
  And
• 14:36
  the
• 14:36
  instructor
• 14:37
  was
• 14:37
  like,
• 14:37
  well,
• 14:38
  you
• 14:38
  know,
• 14:38
  I
• 14:38
  just
• 14:38
  want
• 14:39
  to
• 14:39
  set
• 14:39
  your
• 14:39
  expectations.
• 14:40
  I
• 14:40
  think
• 14:40
  we'll
• 14:41
  put
• 14:41
  them
• 14:41
  in
• 14:41
  this
• 14:41
  other
• 14:41
  program
• 14:42
  next
• 14:42
  year.
• 14:43
  And
• 14:43
  I
• 14:43
  said,
• 14:43
  well,
• 14:44
  why?
• 14:44
  And
• 14:45
  he
• 14:45
  said,
• 14:45
  well,
• 14:45
  because
• 14:45
  they're
• 14:45
  girls,
• 14:46
  they're
• 14:46
  petite.
• 14:46
  And
• 14:47
  I
• 14:47
  said,
• 14:47
  well,
• 14:47
  that's.
• 14:48
  What
• 14:48
  about
• 14:48
  their
• 14:48
  capability?
• 14:49
  How
• 14:49
  are
• 14:49
  they
• 14:50
  skiing?
• 14:50
  Are
• 14:50
  they
• 14:50
  able
• 14:51
  to
• 14:52
  keep
• 14:52
  up
• 14:52
  with
• 14:52
  the
• 14:52
  group
• 14:53
  that
• 14:53
  they
• 14:53
  want
• 14:53
  to
• 14:53
  go
• 14:54
  in?
• 14:54
  And
• 14:54
  another
• 14:55
  mom
• 14:55
  and
• 14:55
  I,
• 14:55
  with
• 14:56
  our
• 14:56
  friends,
• 14:56
  we
• 14:56
  were
• 14:56
  very
• 14:57
  big
• 14:57
  advocates,
• 14:58
  like,
• 14:58
  look,
• 14:58
  we'll
• 14:58
  listen
• 14:59
  and
• 14:59
  put
• 14:59
  them
• 14:59
  with
• 15:00
  group.
• 15:00
  But
• 15:00
  it
• 15:00
  has
• 15:00
  to
• 15:01
  be
• 15:01
  ability
• 15:01
  based.
• 15:02
  It
• 15:02
  can't
• 15:02
  be
• 15:02
  gender
• 15:03
  based.
• 15:04
  And
• 15:04
  if
• 15:04
  there's
• 15:04
  a
• 15:04
  risk,
• 15:04
  like
• 15:05
  they're
• 15:05
  going
• 15:05
  to
• 15:05
  be
• 15:05
  doing
• 15:06
  things
• 15:06
  that
• 15:06
  are
• 15:06
  too
• 15:06
  challenging
• 15:07
  and
• 15:07
  that
• 15:07
  they're
• 15:08
  not
• 15:08
  capable
• 15:08
  of
• 15:09
  handling
• 15:09
  and
• 15:09
  they
• 15:09
  could
• 15:10
  injure
• 15:10
  themselves,
• 15:10
  absolutely
• 15:11
  put
• 15:11
  them
• 15:11
  in
• 15:11
  the
• 15:12
  other
• 15:12
  group.
• 15:12
  So
• 15:13
  they
• 15:13
  got
• 15:13
  assessed
• 15:13
  and
• 15:14
  all
• 15:14
  three
• 15:14
  girls
• 15:15
  ended
• 15:15
  up
• 15:15
  in
• 15:16
  the
• 15:16
  group
• 15:16
  that
• 15:16
  they
• 15:16
  wanted
• 15:17
  in
• 15:17
  their
• 15:17
  goal
• 15:17
  group,
• 15:18
  which
• 15:18
  was
• 15:18
  two
• 15:19
  levels
• 15:19
  ups.
• 15:21
  And
• 15:21
  I
• 15:21
  was
• 15:22
  so
• 15:22
  proud.
• 15:23
  And
• 15:23
  also
• 15:23
  that
• 15:24
  they
• 15:24
  didn't
• 15:24
  know
• 15:24
  that
• 15:24
  this
• 15:25
  had
• 15:25
  been
• 15:25
  going
• 15:25
  on
• 15:25
  in
• 15:25
  the
• 15:26
  background.
• 15:26
  So
• 15:26
  to
• 15:26
  them
• 15:28
  they
• 15:28
  were
• 15:28
  just
• 15:29
  value.
• 15:30
  They
• 15:30
  did
• 15:30
  their
• 15:30
  assessment,
• 15:31
  they
• 15:32
  passed,
• 15:32
  and
• 15:32
  they
• 15:32
  got
• 15:32
  in
• 15:33
  the
• 15:33
  new
• 15:34
  group.
• 15:34
  And
• 15:34
  then
• 15:35
  the
• 15:35
  next
• 15:35
  year,
• 15:36
  my
• 15:36
  daughter,
• 15:37
  one
• 15:37
  of
• 15:37
  them
• 15:38
  won
• 15:38
  a
• 15:38
  gender
• 15:39
  neutral
• 15:39
  competition,
• 15:40
  girls
• 15:40
  and
• 15:40
  boys.
• 15:41
  She's
• 15:42
  nine
• 15:42
  years
• 15:42
  old,
• 15:43
  and
• 15:43
  it's
• 15:44
  her
• 15:44
  standing
• 15:44
  between,
• 15:45
  you
• 15:45
  know,
• 15:45
  two
• 15:45
  boys
• 15:46
  that
• 15:46
  are
• 15:46
  like
• 15:46
  a
• 15:46
  foot
• 15:47
  taller
• 15:47
  than
• 15:47
  her
• 15:47
  with
• 15:48
  her
• 15:48
  little
• 15:48
  ears
• 15:48
  on,
• 15:48
  her
• 15:49
  helmet,
• 15:49
  having
• 15:50
  won
• 15:50
  this,
• 15:50
  like,
• 15:50
  big
• 15:51
  mountain
• 15:52
  skiing
• 15:53
  line.
• 15:53
  And
• 15:54
  that's
• 15:54
  what
• 15:54
  I
• 15:54
  want
• 15:54
  them
• 15:55
  to
• 15:55
  go
• 15:55
  through
• 15:55
  life
• 15:56
  believing,
• 15:56
  like,
• 15:57
  it
• 15:57
  doesn't
• 15:58
  matter
• 15:59
  gender.
• 16:00
  And
• 16:01
  that
• 16:01
  same
• 16:02
  time
• 16:02
  that
• 16:02
  was
• 16:02
  all
• 16:02
  going
• 16:03
  on,
• 16:03
  we
• 16:04
  started
• 16:04
  seeing
• 16:04
  their
• 16:04
  friends
• 16:05
  stop
• 16:05
  participating
• 16:06
  in
• 16:06
  sports
• 16:06
  day,
• 16:07
  stop
• 16:07
  participating
• 16:08
  in
• 16:08
  track.
• 16:09
  And
• 16:09
  there
• 16:09
  was
• 16:10
  a
• 16:10
  great
• 16:10
  editorial
• 16:11
  piece
• 16:12
  in
• 16:12
  the
• 16:12
  New
• 16:12
  York
• 16:12
  Times
• 16:13
  around
• 16:13
  the
• 16:13
  same
• 16:13
  time
• 16:14
  highlighting
• 16:14
  Mary
• 16:14
  Kane,
• 16:15
  Alison
• 16:15
  Felix,
• 16:16
  all
• 16:16
  of
• 16:16
  these
• 16:16
  stories.
• 16:17
  And
• 16:18
  I
• 16:18
  remember
• 16:18
  saying
• 16:18
  to
• 16:18
  my
• 16:19
  husband,
• 16:19
  this
• 16:19
  is
• 16:19
  really
• 16:20
  broken,
• 16:21
  like,
• 16:21
  really
• 16:22
  broken
• 16:22
  with
• 16:23
  how
• 16:24
  girls,
• 16:25
  collegiate
• 16:26
  athletes,
• 16:26
  professional
• 16:27
  athletes,
• 16:27
  female
• 16:28
  athletes
• 16:28
  are
• 16:29
  treated.
• 16:29
  The
• 16:29
  training,
• 16:30
  the
• 16:30
  nutrition,
• 16:31
  everything.
• 16:32
  This
• 16:32
  was
• 16:32
  around
• 16:32
  2019,
• 16:33
  2020.
• 16:35
  And
• 16:35
  I
• 16:35
  said,
• 16:36
  you
• 16:36
  know,
• 16:36
  I
• 16:36
  think
• 16:36
  the
• 16:37
  time
• 16:37
  is
• 16:37
  now.
• 16:38
  Like
• 16:38
  the
• 16:38
  time
• 16:38
  we're
• 16:39
  going
• 16:39
  to
• 16:39
  be.
• 16:40
  We
• 16:40
  can
• 16:40
  actually
• 16:41
  do
• 16:41
  something
• 16:41
  about
• 16:41
  this.
• 16:42
  We
• 16:42
  have
• 16:42
  skills
• 16:43
  from
• 16:43
  our
• 16:43
  careers.
• 16:44
  We
• 16:45
  landed
• 16:45
  on
• 16:45
  footwear
• 16:46
  because
• 16:46
  I'd
• 16:46
  been
• 16:47
  having
• 16:47
  all
• 16:47
  of
• 16:47
  these
• 16:47
  feet
• 16:48
  problems.
• 16:49
  And
• 16:50
  my
• 16:50
  husband
• 16:50
  kept
• 16:51
  saying
• 16:51
  that
• 16:52
  a
• 16:52
  colleague
• 16:52
  of
• 16:52
  ours,
• 16:53
  Doug,
• 16:53
  will
• 16:53
  make
• 16:53
  you
• 16:54
  a
• 16:54
  pair
• 16:54
  of
• 16:54
  shoes.
• 16:54
  And
• 16:55
  finally
• 16:55
  I
• 16:55
  said,
• 16:55
  why
• 16:56
  Would
• 16:56
  Doug
• 16:56
  just
• 16:56
  make
• 16:56
  me
• 16:57
  shoes?
• 16:57
  And
• 16:57
  Doug
• 16:58
  was
• 16:58
  like,
• 16:58
  you're
• 16:58
  wearing
• 16:59
  shoes
• 16:59
  made
• 16:59
  for
• 16:59
  men.
• 17:00
  So
• 17:00
  it
• 17:00
  was
• 17:00
  like
• 17:01
  the.
• 17:01
  I
• 17:01
  was
• 17:01
  like,
• 17:02
  okay,
• 17:02
  now
• 17:02
  I
• 17:02
  know
• 17:02
  we're
• 17:02
  doing
• 17:02
  footwear,
• 17:03
  so
• 17:04
  we're.
• 17:04
  We're
• 17:04
  going
• 17:04
  to
• 17:04
  do
• 17:05
  a
• 17:05
  brand
• 17:05
  focused
• 17:06
  on
• 17:07
  building
• 17:08
  quality
• 17:08
  athletic
• 17:09
  female
• 17:10
  footwear,
• 17:10
  which
• 17:11
  is
• 17:11
  gear,
• 17:12
  which
• 17:12
  I
• 17:12
  love
• 17:12
  gear,
• 17:13
  and
• 17:13
  I
• 17:13
  love
• 17:13
  athletics.
• 17:14
  And
• 17:14
  so
• 17:14
  this
• 17:14
  really
• 17:15
  fit,
• 17:16
  and
• 17:16
  it's
• 17:17
  not
• 17:17
  easy,
• 17:17
  and
• 17:17
  it's
• 17:17
  going
• 17:18
  to
• 17:18
  be
• 17:18
  super
• 17:18
  challenging.
• 17:19
  And
• 17:20
  I'm
• 17:20
  not
• 17:20
  even
• 17:20
  going
• 17:20
  to
• 17:20
  think
• 17:21
  about
• 17:21
  the
• 17:22
  big
• 17:22
  companies
• 17:22
  out
• 17:22
  there
• 17:23
  that
• 17:23
  are
• 17:23
  doing
• 17:23
  this,
• 17:23
  because
• 17:24
  then
• 17:24
  you
• 17:24
  would
• 17:24
  think
• 17:24
  you're
• 17:25
  insane.
• 17:26
  But
• 17:26
  I'm
• 17:26
  just
• 17:26
  going
• 17:26
  to
• 17:27
  focus
• 17:27
  on
• 17:27
  why
• 17:28
  we're
• 17:28
  doing
• 17:28
  it.
• 17:28
  And
• 17:29
  why
• 17:29
  we're
• 17:29
  doing
• 17:30
  it
• 17:30
  is
• 17:30
  to
• 17:30
  keep
• 17:31
  girls
• 17:31
  in
• 17:31
  sport,
• 17:32
  to
• 17:32
  fund
• 17:33
  female
• 17:33
  athletes,
• 17:34
  to
• 17:34
  bring
• 17:35
  equity
• 17:35
  to
• 17:35
  women
• 17:35
  in
• 17:36
  sport,
• 17:36
  to
• 17:37
  put
• 17:37
  public
• 17:38
  research
• 17:39
  available
• 17:40
  out
• 17:40
  there
• 17:41
  to
• 17:41
  educate
• 17:42
  women
• 17:42
  on
• 17:43
  what
• 17:43
  they
• 17:44
  need
• 17:44
  for
• 17:44
  their
• 17:45
  bodies,
• 17:45
  for
• 17:46
  performance
• 17:46
  in
• 17:46
  sport
• 17:47
  and
• 17:47
  for
• 17:47
  longevity.
• 17:48
  What
• 17:49
  was
• 17:49
  starting
• 17:49
  to
• 17:49
  go
• 17:49
  through
• 17:49
  my
• 17:49
  mind
• 17:50
  is
• 17:50
  if
• 17:50
  my
• 17:50
  feet
• 17:50
  are
• 17:50
  this
• 17:50
  SORE
• 17:51
  When
• 17:51
  I'm
• 17:51
  40,
• 17:52
  you
• 17:52
  know,
• 17:53
  I
• 17:53
  had
• 17:53
  visions
• 17:53
  of
• 17:53
  playing
• 17:53
  tennis
• 17:54
  till
• 17:54
  I
• 17:54
  was
• 17:54
  90.
• 17:55
  Like,
• 17:55
  if
• 17:55
  my
• 17:55
  feet
• 17:56
  are
• 17:56
  this
• 17:56
  sore
• 17:57
  and
• 17:57
  I'm
• 17:57
  44,
• 17:58
  how.
• 17:59
  Forget
• 17:59
  90,
• 18:00
  how
• 18:00
  am
• 18:00
  I
• 18:01
  going
• 18:01
  to
• 18:01
  be
• 18:01
  playing
• 18:02
  tennis
• 18:02
  actively
• 18:03
  in
• 18:03
  my
• 18:04
  50s
• 18:04
  and
• 18:04
  60s?
• 18:05
  And
• 18:06
  I
• 18:06
  was
• 18:06
  like,
• 18:06
  this
• 18:07
  needs
• 18:07
  to
• 18:07
  be
• 18:08
  addressed,
• 18:08
  like,
• 18:08
  now.
• 18:09
  Yes.
• 18:10
  And
• 18:10
  so
• 18:10
  it
• 18:10
  was
• 18:10
  that
• 18:11
  sort
• 18:11
  of
• 18:11
  confluence
• 18:12
  where
• 18:12
  Hedda's
• 18:13
  is
• 18:13
  very
• 18:13
  much
• 18:14
  committed
• 18:14
  to
• 18:15
  quality,
• 18:17
  technical
• 18:18
  female
• 18:18
  performance,
• 18:19
  sportswear,
• 18:20
  athletic
• 18:21
  footwear,
• 18:22
  but
• 18:23
  driven
• 18:23
  by
• 18:24
  three
• 18:24
  mission
• 18:24
  pillars
• 18:25
  of
• 18:25
  research,
• 18:26
  impact
• 18:26
  and
• 18:27
  community.
• 18:28
  And
• 18:28
  I
• 18:29
  like
• 18:29
  to
• 18:29
  say
• 18:29
  the
• 18:29
  shoe
• 18:29
  is
• 18:29
  the
• 18:30
  vehicle
• 18:30
  to
• 18:30
  do
• 18:30
  the
• 18:31
  work
• 18:31
  to
• 18:31
  keep
• 18:31
  the
• 18:32
  girls
• 18:32
  in
• 18:32
  sport,
• 18:32
  to
• 18:32
  bring
• 18:33
  equity,
• 18:33
  to
• 18:34
  do
• 18:34
  the
• 18:34
  work
• 18:34
  around
• 18:34
  the
• 18:35
  research.
• 18:35
  And
• 18:36
  so
• 18:36
  that's.
• 18:37
  That's
• 18:37
  what
• 18:37
  I'm
• 18:37
  doing
• 18:38
  now.
• 18:39
  I
• 18:39
  love
• 18:40
  the
• 18:40
  stories
• 18:40
  of
• 18:41
  how
• 18:41
  your
• 18:42
  commitment
• 18:42
  to
• 18:43
  girls
• 18:43
  in
• 18:43
  sports
• 18:44
  and
• 18:44
  what
• 18:45
  it
• 18:45
  was
• 18:45
  that
• 18:45
  you
• 18:46
  said
• 18:46
  that
• 18:47
  the
• 18:48
  importance
• 18:48
  of
• 18:49
  sports
• 18:50
  in
• 18:50
  women's
• 18:51
  lives,
• 18:51
  in
• 18:51
  particular
• 18:52
  young
• 18:53
  women's
• 18:53
  lives.
• 18:53
  Can
• 18:53
  you
• 18:54
  say
• 18:54
  a
• 18:54
  little
• 18:54
  more
• 18:55
  about
• 18:55
  that?
• 18:56
  I
• 18:56
  think
• 18:56
  there
• 18:57
  are
• 18:57
  such
• 18:57
  amazing
• 18:58
  qualities
• 18:58
  that
• 18:59
  come
• 18:59
  through
• 19:00
  sport.
• 19:01
  Confidence,
• 19:02
  teamwork,
• 19:03
  dealing
• 19:03
  with
• 19:04
  conflict
• 19:04
  at
• 19:05
  some
• 19:05
  point,
• 19:05
  failure,
• 19:06
  learning
• 19:06
  how
• 19:06
  to
• 19:07
  lose.
• 19:08
  And
• 19:08
  there's
• 19:08
  this
• 19:09
  great
• 19:09
  quote
• 19:09
  from
• 19:10
  Billie
• 19:10
  Jean
• 19:10
  King
• 19:11
  where
• 19:12
  boys
• 19:13
  are
• 19:13
  trained
• 19:14
  to
• 19:14
  be
• 19:14
  brave
• 19:15
  and
• 19:15
  girls
• 19:15
  are
• 19:16
  trained
• 19:16
  to
• 19:16
  be
• 19:16
  perfect.
• 19:17
  And
• 19:18
  when
• 19:18
  I
• 19:18
  read
• 19:18
  that
• 19:19
  quote,
• 19:19
  I
• 19:19
  was
• 19:19
  just
• 19:20
  like,
• 19:20
  that
• 19:20
  is
• 19:21
  the
• 19:21
  source
• 19:22
  of
• 19:23
  Beyond
• 19:23
  Sports
• 19:24
  so
• 19:24
  much.
• 19:25
  And
• 19:26
  we
• 19:26
  as
• 19:27
  women
• 19:27
  need
• 19:27
  to
• 19:28
  learn
• 19:28
  to
• 19:28
  take
• 19:29
  risk
• 19:29
  and
• 19:30
  to
• 19:30
  be
• 19:30
  comfortable
• 19:31
  with
• 19:31
  risk
• 19:31
  and
• 19:32
  all
• 19:32
  aspects
• 19:33
  of
• 19:33
  our
• 19:33
  lives
• 19:34
  and
• 19:34
  be
• 19:34
  confident
• 19:35
  that
• 19:35
  we
• 19:35
  can
• 19:35
  recover
• 19:36
  from
• 19:37
  a
• 19:37
  failure.
• 19:38
  And
• 19:38
  I
• 19:39
  really
• 19:39
  think
• 19:40
  that
• 19:40
  sport
• 19:41
  and
• 19:41
  that
• 19:41
  participation
• 19:43
  gap
• 19:43
  and
• 19:44
  girls
• 19:44
  not
• 19:45
  having
• 19:45
  access,
• 19:47
  having
• 19:47
  the
• 19:47
  equipment,
• 19:48
  whether
• 19:48
  it's
• 19:48
  a
• 19:49
  sports
• 19:49
  bra
• 19:50
  that
• 19:50
  they
• 19:50
  feel
• 19:50
  comfortable
• 19:51
  in
• 19:51
  or
• 19:52
  they're
• 19:52
  wearing
• 19:52
  men's
• 19:53
  hockey
• 19:54
  gear.
• 19:54
  Yeah.
• 19:55
  But
• 19:55
  there's
• 19:55
  such
• 19:55
  a
• 19:56
  breakdown
• 19:57
  and
• 19:57
  then
• 19:57
  it,
• 19:57
  it
• 19:58
  impacts
• 19:58
  everything.
• 19:59
  And
• 19:59
  I,
• 19:59
  I
• 20:00
  remember
• 20:00
  reading
• 20:00
  an
• 20:01
  article
• 20:01
  in
• 20:01
  the
• 20:01
  Atlantic,
• 20:02
  gosh,
• 20:03
  I
• 20:03
  don't
• 20:03
  know
• 20:03
  how
• 20:03
  many
• 20:03
  years
• 20:04
  ago,
• 20:04
  and
• 20:04
  it
• 20:04
  talked
• 20:04
  about
• 20:05
  it's
• 20:05
  not
• 20:05
  a
• 20:05
  pay
• 20:06
  gap
• 20:06
  as
• 20:07
  in
• 20:07
  careers
• 20:07
  and
• 20:08
  business
• 20:08
  for
• 20:08
  women,
• 20:09
  it's
• 20:09
  a
• 20:09
  confidence
• 20:10
  gap.
• 20:11
  And
• 20:12
  we
• 20:12
  put
• 20:13
  that
• 20:13
  together
• 20:13
  with
• 20:13
  the
• 20:14
  Billie
• 20:14
  Jean
• 20:14
  King
• 20:15
  quote.
• 20:16
  And
• 20:16
  then
• 20:16
  also
• 20:16
  what
• 20:17
  I'm
• 20:17
  seeing
• 20:18
  in
• 20:18
  the
• 20:19
  startup
• 20:20
  world
• 20:20
  and
• 20:20
  in
• 20:21
  the
• 20:21
  investing
• 20:22
  world.
• 20:22
  Yes.
• 20:23
  And
• 20:23
  I
• 20:23
  really
• 20:24
  think,
• 20:24
  I
• 20:25
  look
• 20:25
  back,
• 20:25
  I'm
• 20:25
  like,
• 20:25
  this
• 20:26
  all
• 20:26
  comes
• 20:26
  back
• 20:26
  to
• 20:27
  building
• 20:28
  confidence
• 20:28
  and
• 20:28
  risk
• 20:29
  tolerance
• 20:30
  and
• 20:30
  the
• 20:30
  teamwork
• 20:31
  piece
• 20:31
  of
• 20:32
  being
• 20:32
  okay
• 20:32
  to
• 20:33
  fail
• 20:33
  and
• 20:33
  your
• 20:33
  friends
• 20:33
  are
• 20:34
  going
• 20:34
  to
• 20:34
  support
• 20:34
  you.
• 20:36
  It's
• 20:36
  not
• 20:37
  going
• 20:37
  to
• 20:37
  be
• 20:38
  a
• 20:38
  red
• 20:38
  mark.
• 20:39
  So
• 20:39
  that's
• 20:40
  why
• 20:40
  I
• 20:40
  think
• 20:40
  sport
• 20:41
  is
• 20:41
  so
• 20:41
  important
• 20:42
  for
• 20:43
  girls.
• 20:44
  And
• 20:44
  I
• 20:44
  love
• 20:44
  the
• 20:45
  story
• 20:45
  of
• 20:45
  how
• 20:46
  you're
• 20:46
  sort
• 20:46
  of
• 20:46
  bringing
• 20:47
  all
• 20:47
  of
• 20:47
  this
• 20:47
  into
• 20:48
  the
• 20:48
  brand.
• 20:49
  So
• 20:50
  Hedis
• 20:50
  is
• 20:51
  both
• 20:52
  obviously
• 20:52
  very
• 20:53
  purpose
• 20:53
  led
• 20:54
  and
• 20:55
  science
• 20:55
  backed.
• 20:56
  How
• 20:57
  have
• 20:57
  you
• 20:57
  approached
• 20:58
  and
• 20:58
  you
• 20:58
  touched
• 20:58
  on
• 20:59
  this
• 20:59
  just
• 20:59
  a
• 20:59
  touch
• 20:59
  but
• 21:00
  like
• 21:00
  how
• 21:00
  have
• 21:00
  you
• 21:00
  approached
• 21:02
  funding
• 21:03
  and
• 21:03
  scaling
• 21:04
  your
• 21:05
  business
• 21:05
  in
• 21:05
  a
• 21:05
  way
• 21:05
  that
• 21:07
  protects
• 21:07
  the
• 21:07
  integrity
• 21:08
  of
• 21:08
  your
• 21:08
  mission
• 21:09
  while
• 21:10
  also
• 21:10
  building
• 21:10
  a
• 21:11
  company
• 21:11
  that
• 21:12
  has
• 21:12
  growth
• 21:12
  and
• 21:13
  longevity?
• 21:14
  I
• 21:15
  didn't
• 21:15
  realize
• 21:15
  that
• 21:16
  would
• 21:16
  be
• 21:16
  the
• 21:16
  hardest
• 21:17
  part
• 21:17
  of
• 21:17
  what
• 21:18
  I
• 21:18
  was
• 21:18
  doing
• 21:19
  and
• 21:19
  part
• 21:19
  of
• 21:20
  me
• 21:20
  is
• 21:20
  grateful
• 21:21
  for
• 21:21
  that.
• 21:23
  I
• 21:24
  started
• 21:24
  my
• 21:24
  career
• 21:25
  at
• 21:26
  kpmg.
• 21:26
  I
• 21:27
  worked
• 21:27
  in
• 21:27
  forestry,
• 21:28
  I
• 21:28
  worked
• 21:28
  in
• 21:28
  mining.
• 21:29
  Then
• 21:30
  I
• 21:30
  worked
• 21:30
  in
• 21:30
  the
• 21:30
  ski
• 21:30
  industry
• 21:31
  also
• 21:31
  pretty
• 21:32
  big
• 21:32
  boys
• 21:32
  club
• 21:33
  ski
• 21:33
  and
• 21:33
  golf,
• 21:34
  worked
• 21:34
  in
• 21:35
  finance
• 21:35
  in
• 21:35
  that
• 21:36
  industry.
• 21:37
  I
• 21:37
  had
• 21:37
  never
• 21:37
  felt
• 21:38
  my
• 21:38
  gender
• 21:38
  before
• 21:39
  until
• 21:40
  I
• 21:40
  started
• 21:41
  Hedda's
• 21:42
  fundraising
• 21:43
  for
• 21:43
  Hedez.
• 21:44
  And
• 21:44
  I
• 21:44
  didn't
• 21:45
  know
• 21:45
  the
• 21:45
  stats
• 21:46
  at
• 21:46
  going
• 21:46
  in
• 21:47
  about
• 21:47
  venture
• 21:48
  capital
• 21:48
  and
• 21:48
  I'm
• 21:49
  thankful
• 21:49
  for
• 21:49
  that.
• 21:50
  And
• 21:50
  there
• 21:50
  are
• 21:50
  no
• 21:51
  stats
• 21:52
  on
• 21:52
  angel
• 21:53
  investing
• 21:54
  or
• 21:54
  family
• 21:54
  office
• 21:55
  investing,
• 21:55
  but
• 21:55
  I
• 21:56
  would
• 21:56
  dare
• 21:56
  to
• 21:56
  say
• 21:56
  it's
• 21:57
  similar
• 21:58
  as
• 21:58
  the
• 21:58
  venture
• 21:59
  capital
• 21:59
  gap.
• 22:00
  And
• 22:00
  so
• 22:01
  at
• 22:01
  the
• 22:01
  beginning
• 22:02
  I
• 22:02
  thought
• 22:02
  I
• 22:02
  had
• 22:03
  two
• 22:03
  investors,
• 22:04
  both
• 22:04
  of
• 22:04
  which
• 22:05
  fell
• 22:05
  through
• 22:06
  for,
• 22:06
  for
• 22:07
  valid
• 22:07
  reasons.
• 22:08
  And
• 22:09
  it
• 22:09
  came
• 22:10
  to,
• 22:10
  I
• 22:11
  lined
• 22:11
  up
• 22:11
  Simon
• 22:12
  Fraser
• 22:12
  to
• 22:12
  do
• 22:13
  research
• 22:14
  and
• 22:15
  they,
• 22:16
  they
• 22:16
  came
• 22:17
  to
• 22:17
  us
• 22:17
  with
• 22:17
  the
• 22:17
  invoice
• 22:18
  to
• 22:18
  run
• 22:18
  the
• 22:18
  first
• 22:18
  two
• 22:19
  research
• 22:19
  studies.
• 22:19
  We
• 22:20
  didn't
• 22:20
  have
• 22:20
  a
• 22:20
  proto,
• 22:21
  we
• 22:21
  had
• 22:21
  a
• 22:22
  name,
• 22:22
  we
• 22:23
  didn't
• 22:23
  have
• 22:23
  a
• 22:23
  shoe
• 22:24
  design.
• 22:24
  And
• 22:25
  there
• 22:25
  was
• 22:25
  this
• 22:25
  check
• 22:25
  for
• 22:26
  a
• 22:26
  sizable
• 22:26
  amount
• 22:26
  of
• 22:26
  money
• 22:27
  that
• 22:27
  I
• 22:27
  needed
• 22:27
  to
• 22:27
  write
• 22:28
  if
• 22:28
  we
• 22:28
  were
• 22:28
  going
• 22:29
  to
• 22:29
  do
• 22:29
  the
• 22:29
  research.
• 22:30
  And
• 22:31
  my
• 22:31
  husband
• 22:31
  and
• 22:31
  I
• 22:31
  had
• 22:31
  a
• 22:32
  long
• 22:32
  conversation
• 22:32
  about
• 22:33
  it
• 22:33
  and
• 22:33
  we're
• 22:33
  like,
• 22:33
  we're
• 22:34
  not
• 22:34
  doing
• 22:34
  Heddas
• 22:35
  unless
• 22:35
  we
• 22:35
  do
• 22:35
  the
• 22:35
  research
• 22:36
  because
• 22:36
  I'm
• 22:36
  not
• 22:37
  just
• 22:37
  going
• 22:37
  to
• 22:37
  make
• 22:37
  a
• 22:37
  shoe
• 22:38
  and
• 22:38
  say
• 22:38
  this
• 22:38
  is
• 22:38
  for
• 22:38
  women
• 22:39
  unless
• 22:39
  we
• 22:39
  are
• 22:40
  being
• 22:40
  transparent
• 22:41
  around
• 22:41
  what
• 22:41
  we're
• 22:42
  doing.
• 22:42
  And
• 22:42
  why
• 22:43
  we're
• 22:43
  doing
• 22:43
  it.
• 22:43
  And
• 22:44
  this
• 22:44
  education
• 22:44
  and
• 22:45
  research
• 22:45
  piece
• 22:45
  is
• 22:46
  so
• 22:46
  important.
• 22:47
  So
• 22:47
  we
• 22:47
  decided
• 22:47
  to
• 22:48
  write
• 22:48
  the
• 22:48
  check
• 22:48
  ourselves,
• 22:49
  which
• 22:50
  we
• 22:50
  were
• 22:51
  in
• 22:51
  a
• 22:51
  fortunate
• 22:51
  position
• 22:52
  to
• 22:52
  be
• 22:52
  able
• 22:53
  to
• 22:53
  do.
• 22:53
  But
• 22:53
  it
• 22:53
  was,
• 22:54
  I
• 22:54
  like
• 22:54
  to
• 22:54
  say
• 22:54
  I
• 22:55
  traded
• 22:55
  tae's
• 22:56
  bedroom
• 22:57
  for
• 22:57
  a
• 22:57
  research
• 22:58
  study.
• 22:58
  We
• 22:58
  were
• 22:58
  going
• 22:59
  to
• 22:59
  do
• 22:59
  a
• 22:59
  renovation
• 23:00
  on
• 23:00
  our
• 23:00
  house
• 23:01
  and
• 23:01
  didn't
• 23:02
  cut
• 23:03
  the
• 23:03
  check
• 23:03
  instead.
• 23:04
  So
• 23:05
  it
• 23:05
  was
• 23:05
  the
• 23:06
  absolute
• 23:07
  right
• 23:07
  decision
• 23:07
  and
• 23:08
  it
• 23:08
  was
• 23:08
  so
• 23:09
  scary.
• 23:10
  And
• 23:12
  we
• 23:12
  did
• 23:12
  that.
• 23:13
  And
• 23:13
  then
• 23:13
  we
• 23:13
  did
• 23:13
  a
• 23:13
  friends
• 23:14
  and
• 23:14
  family
• 23:14
  round.
• 23:14
  And
• 23:15
  we're
• 23:15
  fortunate
• 23:16
  to
• 23:16
  have
• 23:16
  people
• 23:17
  in
• 23:17
  our
• 23:17
  community,
• 23:18
  our
• 23:18
  neighbors
• 23:19
  or
• 23:19
  friends,
• 23:19
  which
• 23:19
  is
• 23:19
  also
• 23:20
  super
• 23:20
  scary.
• 23:20
  To
• 23:21
  take
• 23:21
  money
• 23:21
  from
• 23:21
  friends,
• 23:22
  like
• 23:23
  friends
• 23:23
  that
• 23:23
  we
• 23:23
  see
• 23:24
  all
• 23:24
  the
• 23:25
  time.
• 23:26
  And
• 23:26
  for
• 23:26
  them
• 23:27
  to
• 23:27
  cut
• 23:28
  sizable
• 23:28
  checks
• 23:29
  for
• 23:29
  us
• 23:29
  made
• 23:29
  me
• 23:30
  cry
• 23:30
  with
• 23:30
  gratitude
• 23:31
  and
• 23:32
  then
• 23:32
  also
• 23:32
  be
• 23:32
  terrified
• 23:33
  that
• 23:34
  I
• 23:35
  am
• 23:35
  going
• 23:35
  to,
• 23:36
  I
• 23:36
  could
• 23:36
  lose
• 23:37
  these
• 23:37
  people's
• 23:37
  money.
• 23:38
  But
• 23:38
  it
• 23:39
  was,
• 23:39
  if
• 23:39
  we
• 23:39
  wanted
• 23:39
  the
• 23:40
  company
• 23:40
  to
• 23:40
  exist,
• 23:41
  we
• 23:41
  had
• 23:42
  to
• 23:42
  do
• 23:42
  this.
• 23:42
  And
• 23:43
  everybody
• 23:43
  seemed
• 23:44
  to
• 23:44
  be
• 23:44
  going
• 23:44
  in,
• 23:44
  eyes
• 23:44
  wide
• 23:45
  open.
• 23:45
  So
• 23:45
  we
• 23:45
  did.
• 23:46
  And
• 23:46
  that
• 23:47
  actually
• 23:47
  happened
• 23:47
  relatively
• 23:48
  easily.
• 23:49
  And
• 23:49
  that
• 23:49
  was
• 23:49
  what
• 23:50
  I'd
• 23:50
  like
• 23:50
  to
• 23:50
  call
• 23:51
  the
• 23:51
  Boys
• 23:51
  Hobby
• 23:52
  Investment
• 23:52
  Club.
• 23:53
  Like
• 23:54
  where
• 23:55
  we
• 23:55
  had
• 23:56
  some.
• 23:56
  Even
• 23:57
  though
• 23:57
  there
• 23:57
  were
• 23:57
  really
• 23:58
  accomplished
• 23:59
  women
• 23:59
  as
• 23:59
  part
• 23:59
  of
• 23:59
  this
• 24:00
  group,
• 24:00
  as
• 24:00
  their,
• 24:00
  as
• 24:01
  their
• 24:01
  wives,
• 24:01
  it
• 24:01
  was
• 24:01
  still
• 24:02
  like
• 24:02
  a
• 24:02
  group
• 24:02
  of
• 24:03
  men
• 24:03
  that
• 24:03
  organized,
• 24:04
  made
• 24:04
  the
• 24:05
  phone
• 24:05
  calls.
• 24:06
  We
• 24:06
  were
• 24:06
  funded
• 24:07
  within
• 24:07
  two
• 24:07
  weeks.
• 24:09
  Super,
• 24:09
  super
• 24:09
  grateful.
• 24:10
  And
• 24:10
  it
• 24:10
  made
• 24:10
  me
• 24:10
  think
• 24:11
  that
• 24:11
  this
• 24:11
  was
• 24:11
  going
• 24:11
  to
• 24:11
  be
• 24:12
  easy.
• 24:13
  After
• 24:13
  that,
• 24:13
  I
• 24:13
  don't
• 24:13
  know.
• 24:15
  Then
• 24:15
  we
• 24:15
  had
• 24:15
  a
• 24:15
  lot
• 24:15
  of
• 24:16
  rejection,
• 24:16
  a
• 24:16
  lot
• 24:16
  of
• 24:17
  no's.
• 24:17
  I,
• 24:17
  I
• 24:18
  did
• 24:18
  a
• 24:19
  lot
• 24:19
  of
• 24:19
  investor
• 24:19
  phone
• 24:20
  calls,
• 24:20
  I
• 24:21
  did
• 24:21
  a
• 24:21
  lot
• 24:21
  more
• 24:21
  self
• 24:22
  funding.
• 24:23
  We
• 24:23
  did
• 24:23
  a
• 24:23
  small
• 24:23
  bridge
• 24:24
  round,
• 24:25
  took
• 24:25
  on
• 24:25
  small
• 24:25
  business
• 24:26
  loans
• 24:26
  that
• 24:26
  require
• 24:26
  you
• 24:27
  to
• 24:27
  have
• 24:27
  personal
• 24:27
  guarantees,
• 24:28
  which
• 24:28
  again
• 24:29
  push
• 24:30
  your
• 24:30
  risk
• 24:30
  tolerance
• 24:31
  to
• 24:31
  a
• 24:31
  place
• 24:31
  of
• 24:31
  discomfort.
• 24:33
  We
• 24:33
  hit
• 24:33
  a
• 24:34
  point
• 24:34
  where
• 24:34
  there
• 24:34
  was
• 24:34
  no
• 24:35
  more
• 24:35
  funding.
• 24:35
  It
• 24:36
  was
• 24:36
  2023.
• 24:36
  When
• 24:37
  we
• 24:37
  tried
• 24:37
  to
• 24:37
  raise
• 24:37
  money,
• 24:38
  it
• 24:38
  all
• 24:39
  just
• 24:39
  froze.
• 24:39
  We
• 24:40
  self
• 24:40
  funded
• 24:41
  business,
• 24:41
  loaned
• 24:42
  our
• 24:42
  way
• 24:43
  through
• 24:43
  it
• 24:43
  and.
• 24:44
  And
• 24:44
  then
• 24:44
  in
• 24:44
  2024,
• 24:45
  I
• 24:45
  actually
• 24:46
  thought
• 24:46
  we
• 24:46
  were
• 24:46
  going
• 24:46
  to
• 24:46
  have
• 24:47
  to
• 24:47
  shut
• 24:47
  everything
• 24:47
  down.
• 24:48
  I
• 24:48
  had
• 24:48
  worked
• 24:49
  at
• 24:49
  a
• 24:49
  company
• 24:49
  in
• 24:49
  Vancouver,
• 24:50
  that's
• 24:50
  an
• 24:51
  alcohol
• 24:51
  company
• 24:52
  known
• 24:52
  in
• 24:53
  the
• 24:53
  US
• 24:53
  for
• 24:53
  White
• 24:54
  Claw
• 24:54
  and
• 24:54
  Mike's
• 24:54
  Hard
• 24:55
  Lemonade.
• 24:55
  It's
• 24:56
  founded
• 24:56
  by
• 24:56
  one
• 24:56
  person,
• 24:57
  it's
• 24:57
  owned
• 24:57
  by
• 24:57
  one
• 24:58
  person.
• 24:58
  And
• 24:58
  his
• 24:58
  story
• 24:59
  of
• 24:59
  resilience
• 24:59
  is
• 24:59
  incredible.
• 25:00
  I
• 25:01
  worked
• 25:01
  there
• 25:01
  in
• 25:02
  like
• 25:02
  the
• 25:02
  late
• 25:02
  2010s
• 25:03
  and
• 25:03
  my
• 25:03
  old
• 25:04
  boss,
• 25:04
  who
• 25:04
  I'd
• 25:04
  been
• 25:05
  out
• 25:05
  of
• 25:05
  touch
• 25:05
  with
• 25:05
  since
• 25:05
  we
• 25:06
  lived
• 25:06
  in
• 25:06
  Australia,
• 25:06
  messaged
• 25:07
  me
• 25:07
  and
• 25:07
  said,
• 25:08
  I've
• 25:08
  been
• 25:08
  following,
• 25:08
  let
• 25:09
  me
• 25:09
  know
• 25:09
  when
• 25:09
  you
• 25:09
  need
• 25:10
  help.
• 25:11
  And
• 25:12
  it's
• 25:13
  just
• 25:13
  like,
• 25:13
  I
• 25:13
  need
• 25:13
  help.
• 25:16
  Literally
• 25:17
  I
• 25:17
  was,
• 25:17
  I
• 25:17
  had
• 25:18
  calls
• 25:18
  to
• 25:18
  figure
• 25:19
  out
• 25:19
  how,
• 25:20
  how
• 25:20
  can
• 25:20
  we
• 25:20
  continue?
• 25:22
  He
• 25:24
  got
• 25:24
  an
• 25:24
  investment
• 25:25
  to
• 25:25
  me
• 25:25
  that
• 25:26
  week
• 25:27
  to
• 25:27
  keep
• 25:27
  us
• 25:27
  going.
• 25:28
  And
• 25:28
  they
• 25:28
  have
• 25:28
  been
• 25:28
  invested
• 25:29
  in
• 25:29
  us
• 25:29
  the
• 25:29
  last
• 25:30
  two
• 25:30
  years,
• 25:30
  which
• 25:31
  I
• 25:31
  am
• 25:31
  extremely
• 25:32
  grateful
• 25:33
  for.
• 25:33
  The
• 25:34
  level
• 25:34
  of
• 25:34
  investment
• 25:35
  relative
• 25:35
  to
• 25:36
  what
• 25:37
  I
• 25:37
  think
• 25:37
  we
• 25:38
  need
• 25:38
  to
• 25:38
  actually
• 25:39
  scale
• 25:39
  and
• 25:40
  market
• 25:40
  has
• 25:41
  been
• 25:41
  very
• 25:41
  small.
• 25:42
  So
• 25:43
  our
• 25:43
  marketing
• 25:44
  has
• 25:44
  been
• 25:44
  very
• 25:45
  limited.
• 25:45
  And
• 25:45
  then
• 25:46
  that
• 25:46
  puts
• 25:46
  you
• 25:46
  in
• 25:46
  this
• 25:46
  cycle
• 25:47
  where
• 25:47
  investors
• 25:47
  go
• 25:48
  well,
• 25:48
  where's
• 25:48
  all
• 25:48
  your
• 25:48
  revenue?
• 25:49
  And
• 25:49
  it's
• 25:49
  like,
• 25:50
  well
• 25:50
  I
• 25:51
  have
• 25:51
  to
• 25:51
  buy
• 25:51
  inventory,
• 25:52
  I
• 25:52
  have
• 25:52
  to
• 25:53
  market.
• 25:53
  Like
• 25:53
  if
• 25:54
  I'm
• 25:54
  putting
• 25:55
  in
• 25:55
  a
• 25:55
  few
• 25:56
  hundred
• 25:56
  thousand
• 25:56
  a
• 25:57
  year,
• 25:57
  it's
• 25:58
  not
• 25:58
  like
• 25:58
  putting
• 25:58
  in
• 25:59
  a
• 25:59
  million
• 25:59
  a
• 26:00
  year.
• 26:00
  Yeah.
• 26:00
  Where
• 26:02
  you
• 26:02
  can
• 26:03
  have
• 26:03
  the
• 26:03
  funds
• 26:04
  to
• 26:04
  show
• 26:05
  that
• 26:05
  paid
• 26:06
  digital
• 26:06
  works
• 26:06
  or
• 26:07
  PR
• 26:07
  works.
• 26:08
  And
• 26:08
  so
• 26:09
  we're
• 26:09
  in
• 26:09
  this
• 26:09
  interesting
• 26:10
  place
• 26:10
  right
• 26:11
  now
• 26:12
  where
• 26:13
  we
• 26:13
  are
• 26:13
  still.
• 26:13
  I
• 26:14
  think
• 26:14
  I've
• 26:14
  been
• 26:14
  actively
• 26:15
  raising
• 26:15
  since
• 26:15
  2021
• 26:16
  and
• 26:16
  I've
• 26:17
  just
• 26:17
  learned
• 26:17
  that
• 26:17
  that's
• 26:17
  just
• 26:18
  part
• 26:18
  of
• 26:18
  life.
• 26:19
  And
• 26:19
  I
• 26:20
  have
• 26:20
  grown
• 26:20
  a
• 26:21
  much
• 26:21
  thicker
• 26:21
  skin
• 26:22
  around
• 26:23
  all
• 26:23
  of
• 26:24
  the
• 26:24
  no's.
• 26:24
  And
• 26:25
  I've
• 26:25
  also
• 26:25
  become
• 26:25
  much
• 26:26
  more
• 26:26
  savvy
• 26:26
  about
• 26:26
  who
• 26:27
  I'm
• 26:27
  willing
• 26:27
  to
• 26:27
  talk
• 26:27
  to
• 26:28
  and
• 26:28
  who
• 26:29
  I
• 26:29
  think
• 26:29
  is
• 26:29
  values
• 26:30
  aligned
• 26:30
  and
• 26:30
  who
• 26:31
  will
• 26:32
  understand
• 26:32
  that
• 26:32
  we
• 26:33
  are
• 26:33
  purpose
• 26:33
  driven
• 26:34
  as
• 26:34
  well
• 26:35
  as
• 26:35
  product
• 26:35
  driven
• 26:36
  and
• 26:36
  social
• 26:36
  impact.
• 26:38
  And
• 26:39
  since
• 26:39
  I've
• 26:40
  made
• 26:40
  all
• 26:40
  of
• 26:40
  these
• 26:41
  decisions,
• 26:41
  I've
• 26:42
  noticed
• 26:42
  I've
• 26:42
  had
• 26:42
  an
• 26:43
  influx
• 26:43
  of
• 26:44
  inbounds.
• 26:45
  Now
• 26:45
  where
• 26:45
  they're
• 26:46
  going
• 26:46
  to
• 26:46
  go
• 26:46
  I
• 26:46
  don't
• 26:47
  know.
• 26:47
  But
• 26:47
  I'm
• 26:48
  finding
• 26:48
  people
• 26:49
  who
• 26:50
  are
• 26:50
  values
• 26:51
  aligned
• 26:52
  who
• 26:52
  want
• 26:52
  to
• 26:52
  be
• 26:53
  part
• 26:54
  of
• 26:54
  something
• 26:55
  larger
• 26:56
  than
• 26:56
  just
• 26:56
  a
• 26:57
  product.
• 26:58
  And
• 26:59
  it's.
• 26:59
  I'm
• 27:01
  optimistic
• 27:02
  I
• 27:02
  think
• 27:02
  for
• 27:02
  the.
• 27:03
  I
• 27:03
  feel
• 27:04
  like
• 27:04
  the
• 27:05
  energy.
• 27:05
  I
• 27:06
  have
• 27:06
  this
• 27:06
  thing
• 27:06
  go
• 27:06
  where
• 27:06
  the
• 27:06
  energy
• 27:07
  is
• 27:08
  and
• 27:08
  that
• 27:08
  that's
• 27:08
  part
• 27:09
  of
• 27:09
  the
• 27:09
  reason
• 27:09
  I
• 27:09
  stopped
• 27:10
  doing
• 27:10
  pitch
• 27:10
  conversate
• 27:11
  pitch
• 27:11
  competition.
• 27:12
  I
• 27:12
  was
• 27:12
  putting
• 27:12
  so
• 27:12
  much
• 27:13
  energy
• 27:14
  out
• 27:14
  and
• 27:14
  so
• 27:15
  much
• 27:15
  prep
• 27:16
  out
• 27:16
  and
• 27:16
  same
• 27:17
  with
• 27:17
  the
• 27:17
  VC
• 27:17
  calls.
• 27:18
  I
• 27:18
  stopped
• 27:19
  VC
• 27:19
  calls.
• 27:20
  It's
• 27:20
  not
• 27:20
  going
• 27:20
  to
• 27:21
  work
• 27:21
  with
• 27:21
  them.
• 27:21
  I
• 27:22
  know
• 27:22
  that
• 27:22
  it
• 27:22
  works
• 27:22
  with
• 27:23
  family
• 27:23
  offices.
• 27:24
  I
• 27:24
  know
• 27:24
  that
• 27:25
  it
• 27:25
  works
• 27:25
  with
• 27:26
  individual
• 27:27
  high
• 27:27
  net
• 27:28
  worth
• 27:28
  individuals.
• 27:29
  Finding
• 27:30
  people
• 27:30
  that
• 27:30
  are
• 27:30
  passionate.
• 27:31
  Now
• 27:31
  there
• 27:31
  is
• 27:31
  the
• 27:32
  odd
• 27:33
  VC
• 27:34
  that
• 27:34
  is
• 27:34
  getting
• 27:34
  established
• 27:35
  to
• 27:35
  support
• 27:35
  women
• 27:36
  so
• 27:36
  that
• 27:36
  those
• 27:36
  I
• 27:37
  will.
• 27:37
  And
• 27:38
  I
• 27:38
  am
• 27:38
  having
• 27:39
  some
• 27:39
  meaningful
• 27:39
  conversations.
• 27:40
  But
• 27:40
  largely
• 27:41
  I'm
• 27:42
  not
• 27:42
  going
• 27:42
  through
• 27:42
  lists
• 27:43
  of
• 27:43
  VCs
• 27:44
  anymore.
• 27:44
  I'm
• 27:44
  not
• 27:45
  trying
• 27:45
  to
• 27:45
  do
• 27:45
  things
• 27:45
  where
• 27:46
  I
• 27:46
  feel
• 27:46
  like
• 27:47
  there
• 27:47
  is
• 27:47
  a
• 27:47
  disproportion
• 27:49
  in
• 27:49
  energy
• 27:50
  and
• 27:50
  I'm
• 27:50
  saving
• 27:51
  my
• 27:51
  energy
• 27:51
  for
• 27:52
  the
• 27:52
  places
• 27:52
  that
• 27:52
  really
• 27:53
  matter
• 27:53
  to
• 27:53
  keep
• 27:54
  the
• 27:54
  momentum
• 27:54
  moving
• 27:55
  forward.
• 27:56
  I
• 27:56
  just
• 27:56
  think
• 27:57
  that's
• 27:57
  so
• 27:57
  wise
• 27:58
  and
• 27:58
  you
• 27:58
  know,
• 27:59
  and
• 27:59
  it's,
• 28:00
  it's
• 28:00
  a
• 28:01
  balance
• 28:01
  I
• 28:01
  feel
• 28:02
  like
• 28:02
  because
• 28:02
  when
• 28:02
  you
• 28:03
  first
• 28:04
  get
• 28:04
  started
• 28:05
  you
• 28:05
  kind
• 28:05
  of
• 28:05
  need.
• 28:05
  You
• 28:06
  don't
• 28:06
  know
• 28:06
  it's
• 28:06
  going
• 28:07
  to
• 28:07
  work.
• 28:08
  No,
• 28:08
  you
• 28:08
  kind
• 28:08
  of
• 28:08
  have
• 28:09
  to
• 28:09
  try
• 28:09
  a
• 28:09
  bunch
• 28:09
  of
• 28:10
  stuff.
• 28:11
  And
• 28:11
  then
• 28:11
  at
• 28:12
  the
• 28:12
  same
• 28:12
  time,
• 28:12
  you
• 28:13
  got
• 28:13
  to
• 28:13
  know.
• 28:13
  You
• 28:13
  have
• 28:14
  to
• 28:14
  have
• 28:14
  this
• 28:14
  instinct
• 28:14
  that
• 28:15
  reminds
• 28:16
  you
• 28:16
  of
• 28:16
  when
• 28:16
  to
• 28:16
  pull
• 28:17
  back
• 28:17
  from
• 28:17
  things,
• 28:18
  even
• 28:18
  when
• 28:18
  there's
• 28:19
  part
• 28:19
  of
• 28:19
  you
• 28:19
  that
• 28:19
  feel.
• 28:20
  If
• 28:20
  you're.
• 28:20
  If
• 28:20
  you
• 28:20
  let
• 28:21
  yourself
• 28:21
  feel
• 28:22
  scarce.
• 28:23
  Yes.
• 28:23
  Could
• 28:23
  convince
• 28:24
  yourself
• 28:24
  to
• 28:24
  just
• 28:25
  run
• 28:25
  really
• 28:25
  hard
• 28:25
  and
• 28:26
  really
• 28:26
  fast
• 28:26
  in
• 28:26
  every
• 28:26
  direction,
• 28:27
  which
• 28:28
  doesn't
• 28:29
  work,
• 28:29
  Right?
• 28:30
  No,
• 28:30
  it's
• 28:30
  not
• 28:31
  good
• 28:31
  for
• 28:31
  anyone.
• 28:32
  Yeah,
• 28:33
  it's
• 28:33
  really
• 28:33
  hard.
• 28:34
  Right.
• 28:34
  So.
• 28:35
  So
• 28:35
  what.
• 28:36
  Tell
• 28:36
  me
• 28:36
  now,
• 28:37
  like,
• 28:38
  what
• 28:38
  do
• 28:38
  you
• 28:38
  feel
• 28:39
  like
• 28:40
  right
• 28:40
  now?
• 28:40
  You
• 28:41
  feel.
• 28:41
  What
• 28:42
  are
• 28:42
  you
• 28:42
  most
• 28:42
  proud
• 28:43
  of
• 28:43
  in
• 28:44
  the
• 28:44
  journey
• 28:44
  thus
• 28:44
  far
• 28:45
  in
• 28:45
  what
• 28:46
  you've
• 28:46
  created?
• 28:48
  So
• 28:49
  last
• 28:49
  Christmas,
• 28:50
  even
• 28:50
  though
• 28:50
  we'd
• 28:51
  secured
• 28:51
  funding.
• 28:52
  So
• 28:52
  2020,
• 28:52
  Christmas
• 28:53
  of
• 28:53
  2024,
• 28:54
  I
• 28:54
  took
• 28:55
  two
• 28:55
  weeks
• 28:55
  off.
• 28:56
  We
• 28:56
  were
• 28:56
  a
• 28:56
  big
• 28:56
  family
• 28:57
  of
• 28:57
  skiers,
• 28:57
  and
• 28:59
  we
• 28:59
  were
• 28:59
  up
• 28:59
  in
• 29:00
  Whistler,
• 29:00
  and
• 29:01
  I
• 29:01
  just
• 29:01
  skied
• 29:02
  for
• 29:02
  two
• 29:02
  weeks.
• 29:03
  Nature.
• 29:03
  I
• 29:03
  wanted
• 29:03
  to
• 29:03
  be
• 29:04
  in
• 29:04
  snowstorms.
• 29:05
  Like,
• 29:05
  I
• 29:05
  just.
• 29:05
  I
• 29:05
  needed
• 29:06
  to
• 29:06
  be
• 29:06
  in
• 29:06
  the
• 29:07
  elements
• 29:08
  and.
• 29:09
  And
• 29:09
  read
• 29:10
  books
• 29:10
  and
• 29:10
  did
• 29:10
  puzzles
• 29:11
  and
• 29:11
  played
• 29:11
  Mario
• 29:12
  Kart
• 29:12
  with
• 29:12
  my
• 29:12
  kids.
• 29:13
  And
• 29:13
  at
• 29:14
  the
• 29:14
  end
• 29:14
  of
• 29:14
  the
• 29:14
  break,
• 29:15
  I
• 29:15
  was
• 29:17
  just
• 29:18
  so
• 29:18
  emotional
• 29:19
  about
• 29:19
  driving
• 29:19
  back
• 29:20
  down
• 29:20
  to
• 29:20
  Vancouver
• 29:20
  and
• 29:21
  going
• 29:21
  to
• 29:21
  work
• 29:21
  that
• 29:21
  I
• 29:22
  couldn't
• 29:22
  stop
• 29:22
  crying.
• 29:23
  So
• 29:23
  we're
• 29:23
  in
• 29:23
  with
• 29:24
  the
• 29:24
  last
• 29:24
  day,
• 29:24
  and
• 29:25
  I'm,
• 29:25
  like,
• 29:25
  hanging
• 29:25
  out
• 29:25
  with
• 29:26
  my
• 29:26
  kids,
• 29:26
  and
• 29:26
  they're
• 29:26
  like,
• 29:27
  why
• 29:27
  is
• 29:27
  mom
• 29:28
  crying?
• 29:31
  What
• 29:31
  is
• 29:31
  going
• 29:31
  on?
• 29:32
  And
• 29:32
  my
• 29:32
  husband's.
• 29:33
  What's
• 29:33
  been
• 29:33
  a
• 29:33
  very
• 29:34
  emotional
• 29:34
  fall.
• 29:35
  We're
• 29:36
  heading
• 29:36
  back
• 29:36
  down.
• 29:37
  And
• 29:37
  they're
• 29:37
  like,
• 29:37
  mom,
• 29:38
  you're
• 29:39
  not
• 29:39
  gonna
• 29:39
  stop.
• 29:41
  And
• 29:41
  they're
• 29:41
  like,
• 29:43
  you
• 29:43
  have
• 29:43
  to
• 29:44
  go
• 29:44
  on.
• 29:44
  You
• 29:44
  cannot
• 29:45
  give
• 29:45
  up.
• 29:46
  And
• 29:47
  that
• 29:48
  is
• 29:48
  my
• 29:49
  most
• 29:49
  proud
• 29:50
  moment,
• 29:51
  that
• 29:51
  those
• 29:52
  girls
• 29:54
  didn't
• 29:55
  see
• 29:55
  a
• 29:56
  barrier.
• 29:56
  They
• 29:57
  were
• 29:57
  like,
• 29:58
  you
• 29:58
  can
• 29:58
  do
• 29:58
  this.
• 30:00
  And
• 30:00
  that
• 30:01
  they
• 30:01
  are
• 30:01
  going
• 30:02
  to
• 30:02
  go
• 30:03
  into
• 30:03
  the
• 30:03
  world
• 30:04
  in
• 30:04
  their
• 30:04
  lives
• 30:05
  with
• 30:06
  that
• 30:06
  type
• 30:06
  of.
• 30:07
  I
• 30:07
  can
• 30:07
  do
• 30:08
  this.
• 30:08
  That
• 30:09
  is
• 30:10
  my
• 30:10
  most
• 30:10
  proud
• 30:10
  moment.
• 30:11
  Oh,
• 30:12
  that's
• 30:12
  beautiful.
• 30:13
  What
• 30:13
  I'm
• 30:14
  noticing
• 30:14
  just
• 30:14
  as
• 30:15
  you're
• 30:15
  talking
• 30:15
  about
• 30:15
  is
• 30:15
  how
• 30:16
  nurturing
• 30:16
  that
• 30:16
  thought
• 30:17
  is.
• 30:18
  Right.
• 30:18
  Like,
• 30:19
  how
• 30:19
  beautiful
• 30:20
  that
• 30:20
  is
• 30:20
  for
• 30:20
  you,
• 30:21
  how
• 30:21
  beautiful
• 30:21
  it
• 30:21
  is
• 30:22
  for
• 30:22
  them.
• 30:22
  And
• 30:23
  thinking
• 30:23
  about
• 30:24
  every
• 30:24
  founder
• 30:24
  I've
• 30:25
  ever
• 30:25
  known,
• 30:25
  it's
• 30:26
  just
• 30:26
  like.
• 30:27
  It's
• 30:27
  that
• 30:27
  gentleness
• 30:28
  of
• 30:29
  that
• 30:29
  healing,
• 30:30
  thoughts
• 30:30
  of
• 30:31
  acknowledgement.
• 30:32
  It
• 30:33
  is
• 30:33
  much
• 30:33
  easier
• 30:34
  if
• 30:34
  you
• 30:34
  can
• 30:34
  grow
• 30:35
  fast
• 30:35
  and
• 30:35
  you
• 30:36
  have
• 30:36
  all
• 30:36
  the
• 30:36
  money
• 30:36
  to
• 30:36
  do
• 30:37
  that.
• 30:37
  But
• 30:38
  for
• 30:38
  most
• 30:38
  of
• 30:39
  us,
• 30:39
  it's
• 30:39
  just
• 30:39
  not
• 30:39
  the
• 30:39
  way
• 30:40
  it
• 30:40
  goes.
• 30:41
  No.
• 30:41
  And
• 30:42
  I
• 30:42
  think,
• 30:42
  you
• 30:42
  know,
• 30:42
  there
• 30:43
  are
• 30:43
  so
• 30:43
  many
• 30:43
  gifts
• 30:44
  that
• 30:44
  come
• 30:44
  from
• 30:45
  not
• 30:45
  having
• 30:46
  the
• 30:46
  money
• 30:46
  because
• 30:47
  you
• 30:47
  are
• 30:48
  forced
• 30:48
  to
• 30:49
  be
• 30:49
  creative.
• 30:50
  And
• 30:51
  I
• 30:51
  think
• 30:52
  you
• 30:52
  learn
• 30:54
  so
• 30:54
  much.
• 30:54
  I'm
• 30:54
  really
• 30:55
  glad
• 30:55
  that
• 30:55
  the
• 30:56
  funding
• 30:56
  didn't
• 30:57
  come
• 30:57
  in.
• 30:57
  And
• 30:57
  even
• 30:57
  now,
• 30:58
  I
• 30:58
  don't
• 30:59
  want
• 30:59
  someone
• 30:59
  to
• 31:00
  give
• 31:00
  me,
• 31:01
  like
• 31:02
  I
• 31:02
  am
• 31:03
  looking
• 31:03
  for
• 31:03
  a
• 31:04
  proportionate
• 31:04
  size
• 31:05
  to
• 31:05
  what
• 31:06
  I
• 31:06
  need.
• 31:06
  Yes.
• 31:07
  So
• 31:07
  that
• 31:07
  I
• 31:07
  can
• 31:08
  continue
• 31:08
  to
• 31:08
  be
• 31:09
  thoughtful.
• 31:09
  Because
• 31:10
  I
• 31:10
  think
• 31:11
  I
• 31:11
  can
• 31:11
  even
• 31:11
  see
• 31:12
  it
• 31:12
  in
• 31:12
  the
• 31:12
  way,
• 31:14
  even
• 31:14
  though
• 31:14
  I'm
• 31:15
  conscious
• 31:15
  of
• 31:15
  it,
• 31:15
  if
• 31:16
  an
• 31:16
  investment
• 31:16
  lands
• 31:17
  in
• 31:17
  the
• 31:17
  account,
• 31:17
  you
• 31:18
  start
• 31:18
  to
• 31:18
  behave
• 31:19
  a
• 31:19
  little
• 31:19
  bit
• 31:19
  differently.
• 31:20
  And
• 31:20
  so
• 31:21
  it's
• 31:21
  like,
• 31:21
  okay,
• 31:21
  no,
• 31:21
  I've
• 31:22
  got
• 31:22
  to
• 31:22
  keep
• 31:22
  that
• 31:23
  mindset
• 31:23
  of
• 31:25
  responsibility
• 31:26
  and
• 31:26
  spend
• 31:27
  and
• 31:28
  not
• 31:28
  make
• 31:29
  a
• 31:29
  decision
• 31:29
  quickly
• 31:30
  just
• 31:30
  because
• 31:30
  I'm
• 31:31
  feeling
• 31:32
  more
• 31:32
  secure,
• 31:34
  making
• 31:34
  sure
• 31:34
  I'm
• 31:35
  being
• 31:35
  making
• 31:35
  the
• 31:36
  right
• 31:36
  decision
• 31:36
  for
• 31:37
  the
• 31:37
  right
• 31:37
  reason.
• 31:38
  And
• 31:38
  I
• 31:38
  think
• 31:38
  that's
• 31:39
  where,
• 31:39
  you
• 31:39
  know,
• 31:39
  having
• 31:39
  that
• 31:40
  experience
• 31:40
  of
• 31:41
  four
• 31:41
  years
• 31:41
  of
• 31:41
  running
• 31:42
  Super
• 31:42
  Lean
• 31:44
  really
• 31:44
  caused
• 31:45
  us
• 31:45
  to
• 31:45
  learn
• 31:46
  in
• 31:46
  a
• 31:46
  different
• 31:46
  way
• 31:46
  that
• 31:47
  I
• 31:47
  think
• 31:47
  will
• 31:47
  be
• 31:47
  beneficial
• 31:48
  and
• 31:49
  also
• 31:49
  know
• 31:49
  where
• 31:49
  we
• 31:50
  need
• 31:50
  to
• 31:50
  put
• 31:50
  the
• 31:50
  capital
• 31:51
  to
• 31:51
  scale
• 31:52
  versus,
• 31:53
  you
• 31:53
  know,
• 31:53
  you're
• 31:54
  still
• 31:54
  going
• 31:54
  to
• 31:54
  make
• 31:54
  mistakes.
• 31:55
  But
• 31:55
  I
• 31:55
  think
• 31:55
  what
• 31:55
  having
• 31:56
  some
• 31:56
  capital
• 31:56
  does
• 31:57
  is
• 31:57
  allows
• 31:58
  for
• 31:59
  you
• 31:59
  to
• 31:59
  make
• 31:59
  the
• 31:59
  mistake.
• 32:00
  Because
• 32:00
  when
• 32:00
  you
• 32:00
  don't
• 32:01
  have
• 32:01
  a
• 32:01
  lot
• 32:01
  of
• 32:01
  capital,
• 32:02
  you
• 32:02
  end
• 32:03
  up
• 32:03
  back
• 32:03
  in
• 32:03
  that
• 32:03
  situation
• 32:04
  where
• 32:04
  you
• 32:04
  feel
• 32:04
  like
• 32:04
  you
• 32:05
  have
• 32:05
  to
• 32:05
  be
• 32:05
  perfect.
• 32:06
  And
• 32:06
  that's
• 32:06
  not
• 32:06
  how
• 32:06
  you're
• 32:07
  going
• 32:07
  to
• 32:07
  succeed.
• 32:08
  Yeah.
• 32:09
  It's
• 32:09
  that
• 32:09
  terrible
• 32:10
  vicious
• 32:10
  cycle.
• 32:11
  And
• 32:12
  because,
• 32:12
  like,
• 32:12
  you
• 32:12
  need
• 32:13
  to
• 32:13
  run
• 32:13
  those
• 32:13
  experiments.
• 32:15
  Yes.
• 32:16
  You
• 32:16
  know,
• 32:16
  y.
• 32:17
  And
• 32:17
  you
• 32:17
  just
• 32:18
  aren't
• 32:18
  going
• 32:18
  to
• 32:18
  know
• 32:18
  till
• 32:19
  you
• 32:19
  run
• 32:19
  those
• 32:19
  experiments.
• 32:20
  You
• 32:20
  just
• 32:21
  have
• 32:21
  to.
• 32:21
  So
• 32:22
  it's
• 32:22
  a
• 32:22
  hard
• 32:23
  thing.
• 32:24
  So
• 32:24
  what
• 32:24
  do
• 32:24
  you
• 32:25
  feel
• 32:25
  like
• 32:25
  I'm
• 32:25
  curious
• 32:26
  about
• 32:28
  what
• 32:28
  do
• 32:29
  you
• 32:29
  feel
• 32:29
  like
• 32:31
  you're
• 32:31
  stepping
• 32:31
  into
• 32:32
  now?
• 32:32
  Like
• 32:33
  as
• 32:34
  you've
• 32:34
  grown
• 32:35
  as
• 32:35
  a
• 32:35
  leader,
• 32:35
  you've
• 32:35
  gone
• 32:36
  overcome
• 32:36
  all
• 32:37
  that
• 32:37
  you
• 32:37
  have,
• 32:37
  you've
• 32:38
  had
• 32:38
  all
• 32:38
  these
• 32:38
  investment
• 32:39
  calls
• 32:39
  you've
• 32:40
  had,
• 32:40
  you've
• 32:41
  built
• 32:41
  a
• 32:41
  beautiful
• 32:41
  brand
• 32:42
  and
• 32:43
  you're.
• 32:44
  It's
• 32:45
  providing
• 32:45
  wonderful
• 32:46
  shoes
• 32:46
  into
• 32:46
  the
• 32:46
  world
• 32:47
  serving
• 32:47
  women
• 32:47
  and
• 32:48
  girls.
• 32:49
  So
• 32:50
  what
• 32:50
  do
• 32:50
  you
• 32:51
  feel
• 32:51
  like
• 32:52
  you're
• 32:52
  stepping
• 32:53
  into
• 32:53
  now?
• 32:54
  As
• 32:54
  a
• 32:54
  human,
• 32:55
  as
• 32:55
  a
• 32:56
  steward,
• 32:56
  as
• 32:57
  a
• 32:57
  leader,
• 32:58
  as
• 32:58
  a
• 32:58
  person?
• 32:59
  I
• 32:59
  feel
• 33:01
  like
• 33:01
  I'm
• 33:01
  stepping
• 33:02
  into
• 33:02
  this
• 33:02
  place
• 33:03
  where
• 33:05
  I
• 33:05
  have
• 33:05
  a
• 33:06
  responsibility
• 33:07
  to
• 33:07
  have
• 33:08
  this
• 33:08
  company
• 33:09
  work.
• 33:10
  Not
• 33:10
  just
• 33:11
  because
• 33:11
  of
• 33:11
  the
• 33:11
  product,
• 33:12
  because
• 33:12
  of
• 33:13
  all
• 33:13
  of
• 33:13
  the
• 33:13
  other
• 33:14
  pieces.
• 33:14
  And
• 33:15
  I've
• 33:15
  seen
• 33:16
  firsthand
• 33:17
  how
• 33:17
  meaningful
• 33:19
  the
• 33:20
  research,
• 33:20
  the
• 33:21
  athlete
• 33:21
  support
• 33:22
  programs
• 33:22
  we've
• 33:23
  set
• 33:23
  up,
• 33:24
  the
• 33:24
  participating
• 33:25
  in
• 33:25
  the
• 33:25
  Women's
• 33:26
  Decathlon
• 33:27
  movement
• 33:27
  because
• 33:28
  it's
• 33:28
  still
• 33:28
  a
• 33:28
  heptathlon
• 33:29
  in
• 33:29
  the
• 33:29
  Olympics.
• 33:30
  Working
• 33:30
  with
• 33:31
  the
• 33:31
  Mum
• 33:31
  Forward
• 33:32
  Movement
• 33:32
  group
• 33:33
  out
• 33:33
  of
• 33:33
  San
• 33:34
  Francisco,
• 33:34
  creating
• 33:35
  meaningful
• 33:36
  community
• 33:36
  events
• 33:36
  where
• 33:37
  we
• 33:37
  bring
• 33:38
  together
• 33:38
  practitioners
• 33:39
  and
• 33:40
  have
• 33:40
  conversations
• 33:41
  and
• 33:41
  safe
• 33:42
  spaces
• 33:42
  with
• 33:43
  women
• 33:43
  with
• 33:44
  a
• 33:44
  run.
• 33:45
  And
• 33:46
  all
• 33:46
  of
• 33:46
  those
• 33:47
  pieces
• 33:47
  are
• 33:47
  so
• 33:48
  important.
• 33:49
  I
• 33:49
  feel
• 33:49
  this
• 33:50
  responsibility
• 33:52
  to
• 33:54
  nurture
• 33:54
  those
• 33:55
  and
• 33:55
  to
• 33:55
  grow
• 33:56
  the
• 33:56
  company
• 33:56
  in
• 33:57
  a
• 33:57
  sustainable
• 33:58
  way
• 33:58
  so
• 33:58
  we
• 33:59
  can
• 33:59
  keep
• 34:00
  feeding
• 34:01
  those
• 34:02
  mission
• 34:02
  pillars.
• 34:03
  The
• 34:03
  amount
• 34:04
  of
• 34:04
  difference
• 34:04
  that
• 34:04
  those
• 34:05
  little
• 34:05
  pieces
• 34:06
  would
• 34:06
  have.
• 34:07
  I
• 34:07
  like
• 34:07
  to
• 34:07
  say
• 34:07
  we're
• 34:08
  doing
• 34:08
  athlete
• 34:08
  support
• 34:09
  in
• 34:09
  a
• 34:09
  startup
• 34:10
  way.
• 34:11
  And
• 34:11
  anytime
• 34:12
  I
• 34:12
  have
• 34:12
  a
• 34:12
  bad
• 34:12
  day,
• 34:12
  my
• 34:13
  husband's
• 34:13
  like,
• 34:13
  just
• 34:13
  hop
• 34:14
  on
• 34:14
  a
• 34:14
  call
• 34:14
  with
• 34:14
  an
• 34:14
  athlete.
• 34:15
  And
• 34:15
  as
• 34:16
  soon
• 34:16
  as
• 34:16
  I
• 34:16
  start
• 34:17
  talking
• 34:17
  to
• 34:17
  an
• 34:17
  athlete
• 34:18
  and
• 34:18
  I
• 34:18
  realize
• 34:19
  the
• 34:19
  impact
• 34:20
  that
• 34:21
  our
• 34:22
  fifteen
• 34:22
  hundred
• 34:23
  dollars
• 34:23
  can
• 34:23
  have
• 34:24
  on
• 34:24
  their
• 34:25
  ability
• 34:27
  to
• 34:27
  participate
• 34:28
  in
• 34:28
  that
• 34:28
  next
• 34:29
  race
• 34:29
  they
• 34:29
  didn't
• 34:29
  think
• 34:29
  they
• 34:30
  could
• 34:30
  get
• 34:30
  to
• 34:30
  or
• 34:31
  their
• 34:31
  sport.
• 34:32
  I
• 34:32
  didn't
• 34:32
  realize
• 34:33
  the
• 34:33
  gap
• 34:34
  in
• 34:34
  support
• 34:35
  between
• 34:35
  the
• 34:35
  top.01%
• 34:36
  of
• 34:37
  athletes
• 34:37
  and
• 34:38
  everybody
• 34:38
  else.
• 34:39
  And
• 34:39
  so
• 34:39
  as
• 34:40
  I'm
• 34:40
  learning
• 34:41
  about
• 34:42
  these
• 34:42
  gaps,
• 34:42
  I
• 34:42
  feel
• 34:43
  like
• 34:43
  there
• 34:43
  is
• 34:43
  a
• 34:44
  responsibility
• 34:44
  there
• 34:45
  and
• 34:45
  then
• 34:45
  the
• 34:45
  other
• 34:45
  place
• 34:46
  I'm
• 34:46
  starting
• 34:47
  to
• 34:47
  learn
• 34:48
  and
• 34:48
  I
• 34:48
  want
• 34:49
  to
• 34:49
  lean
• 34:49
  into.
• 34:49
  As
• 34:50
  we
• 34:51
  is
• 34:51
  supporting
• 34:52
  other
• 34:52
  founders
• 34:53
  and
• 34:53
  supporting
• 34:54
  women
• 34:54
  in
• 34:55
  investment
• 34:55
  and
• 34:55
  how
• 34:56
  do
• 34:56
  we
• 34:56
  coach
• 34:57
  women
• 34:58
  out
• 34:58
  of
• 34:59
  this
• 34:59
  idea
• 34:59
  of
• 35:00
  perfect
• 35:01
  and
• 35:01
  understanding
• 35:02
  that
• 35:03
  also
• 35:03
  what
• 35:03
  they
• 35:04
  view
• 35:04
  as
• 35:04
  philanthropy
• 35:05
  can
• 35:06
  be
• 35:06
  social
• 35:06
  impact
• 35:07
  investing.
• 35:07
  I
• 35:08
  think
• 35:08
  there
• 35:08
  is
• 35:08
  a
• 35:09
  huge
• 35:09
  opportunity
• 35:11
  with
• 35:11
  this
• 35:11
  great
• 35:12
  generational
• 35:12
  wealth
• 35:13
  transfer
• 35:14
  and
• 35:14
  the
• 35:14
  way
• 35:15
  women
• 35:15
  have
• 35:15
  been
• 35:15
  systemically
• 35:17
  trained
• 35:18
  around
• 35:18
  being
• 35:19
  the
• 35:19
  philanthropist
• 35:20
  of
• 35:20
  the
• 35:20
  household
• 35:21
  versus
• 35:21
  the
• 35:22
  male
• 35:22
  being
• 35:22
  the
• 35:22
  investor.
• 35:23
  This
• 35:24
  social
• 35:25
  impact
• 35:25
  investing
• 35:27
  is
• 35:27
  a.
• 35:28
  Is
• 35:28
  real
• 35:29
  and
• 35:29
  a
• 35:29
  great
• 35:30
  bridge.
• 35:31
  And
• 35:31
  also
• 35:33
  this
• 35:33
  risk
• 35:33
  tolerance
• 35:35
  where
• 35:35
  I
• 35:35
  think
• 35:36
  women
• 35:36
  feel
• 35:36
  comfortable
• 35:38
  and
• 35:38
  I'm
• 35:38
  generalizing
• 35:39
  here
• 35:39
  more
• 35:39
  with
• 35:40
  philanthropy
• 35:40
  because
• 35:40
  they
• 35:41
  know
• 35:41
  it's
• 35:41
  a.
• 35:41
  They
• 35:42
  know
• 35:42
  that
• 35:42
  it's
• 35:42
  a
• 35:43
  donation
• 35:43
  and
• 35:43
  it's
• 35:43
  going
• 35:44
  to
• 35:44
  whatever
• 35:44
  cause
• 35:45
  where
• 35:45
  with
• 35:46
  investment,
• 35:46
  I
• 35:46
  feel
• 35:46
  like
• 35:47
  there's
• 35:47
  this
• 35:47
  need
• 35:47
  to
• 35:47
  make
• 35:48
  sure
• 35:48
  that
• 35:48
  they're
• 35:48
  going
• 35:48
  to
• 35:48
  put
• 35:48
  their
• 35:48
  money
• 35:49
  in
• 35:49
  something
• 35:49
  that's
• 35:49
  for
• 35:49
  sure.
• 35:50
  And
• 35:50
  that's
• 35:50
  not
• 35:50
  how
• 35:50
  investing
• 35:51
  works.
• 35:51
  And
• 35:52
  so,
• 35:52
  you
• 35:52
  know,
• 35:52
  how
• 35:53
  can
• 35:53
  I
• 35:53
  participate
• 35:54
  in
• 35:55
  this
• 35:55
  conversation
• 35:57
  in
• 35:57
  a
• 35:57
  way
• 35:57
  to
• 35:57
  be
• 35:58
  supportive?
• 35:59
  I
• 35:59
  think
• 35:59
  this
• 36:00
  is
• 36:00
  going
• 36:00
  to
• 36:00
  take
• 36:00
  a
• 36:00
  while
• 36:01
  to
• 36:01
  shift.
• 36:01
  This
• 36:02
  is
• 36:02
  a
• 36:02
  major
• 36:02
  systemic
• 36:03
  change.
• 36:03
  But
• 36:04
  it's.
• 36:04
  The
• 36:04
  conversations
• 36:05
  are
• 36:05
  happening
• 36:05
  and
• 36:06
  there
• 36:06
  are
• 36:06
  amazing
• 36:06
  women
• 36:07
  doing
• 36:07
  this
• 36:07
  work.
• 36:07
  So
• 36:08
  I
• 36:08
  also
• 36:08
  want
• 36:08
  to
• 36:09
  be
• 36:09
  part
• 36:09
  of
• 36:09
  that.
• 36:10
  I
• 36:10
  love
• 36:11
  that
• 36:11
  today
• 36:12
  I'm
• 36:12
  an
• 36:12
  exited
• 36:13
  founder
• 36:13
  and
• 36:14
  I'm
• 36:14
  looking
• 36:14
  to
• 36:15
  buy
• 36:15
  a
• 36:15
  business
• 36:15
  right
• 36:16
  now.
• 36:16
  And
• 36:17
  it's
• 36:18
  kind
• 36:19
  of
• 36:19
  the
• 36:19
  biggest
• 36:19
  motivator
• 36:20
  for
• 36:20
  me
• 36:20
  is
• 36:21
  what
• 36:21
  I
• 36:21
  will,
• 36:21
  what
• 36:22
  I
• 36:22
  get
• 36:22
  to
• 36:22
  do
• 36:23
  with
• 36:23
  the
• 36:24
  capital
• 36:24
  that
• 36:24
  I
• 36:24
  have
• 36:26
  and
• 36:26
  the
• 36:26
  power.
• 36:27
  I
• 36:28
  mean
• 36:28
  the
• 36:28
  power
• 36:28
  of
• 36:29
  capital
• 36:29
  is
• 36:30
  really
• 36:31
  significant
• 36:31
  and
• 36:32
  significant.
• 36:33
  We
• 36:33
  need
• 36:33
  to
• 36:34
  have
• 36:34
  women
• 36:34
  in
• 36:35
  the
• 36:35
  room.
• 36:36
  Yes.
• 36:36
  With
• 36:36
  our
• 36:37
  capital
• 36:37
  making
• 36:37
  decisions
• 36:39
  100%.
• 36:40
  And
• 36:40
  I
• 36:40
  find
• 36:40
  that
• 36:41
  it's
• 36:41
  a
• 36:41
  common
• 36:42
  thread
• 36:42
  for
• 36:42
  women
• 36:43
  founders.
• 36:45
  We're
• 36:46
  less
• 36:46
  interested
• 36:46
  in
• 36:47
  the
• 36:47
  Maserati
• 36:48
  and
• 36:48
  we're
• 36:48
  more
• 36:48
  interested
• 36:49
  in
• 36:50
  what
• 36:50
  we're
• 36:50
  going
• 36:50
  to
• 36:51
  do
• 36:51
  to
• 36:51
  further
• 36:52
  the
• 36:52
  success
• 36:52
  of
• 36:53
  others
• 36:53
  and
• 36:54
  of
• 36:54
  causes
• 36:54
  we
• 36:54
  care
• 36:54
  about
• 36:55
  and
• 36:55
  purpose
• 36:55
  and
• 36:56
  the
• 36:56
  idea.
• 36:57
  I
• 36:57
  love
• 36:58
  that
• 36:58
  like
• 36:59
  your
• 36:59
  husband
• 36:59
  reminds
• 37:00
  you
• 37:00
  to
• 37:00
  call
• 37:00
  an
• 37:00
  athlete
• 37:01
  when
• 37:01
  you're
• 37:01
  having
• 37:01
  a
• 37:01
  good
• 37:01
  day,
• 37:02
  a
• 37:02
  bad
• 37:02
  day,
• 37:02
  because
• 37:03
  it's
• 37:03
  to
• 37:03
  me,
• 37:03
  that's
• 37:04
  what
• 37:04
  purpose
• 37:05
  fuels.
• 37:06
  Profit.
• 37:07
  Yeah.
• 37:08
  When
• 37:08
  you're
• 37:08
  connected
• 37:09
  to
• 37:09
  purpose,
• 37:10
  you
• 37:10
  do
• 37:11
  your
• 37:11
  best.
• 37:12
  100%.
• 37:13
  100%.
• 37:15
  And
• 37:15
  that,
• 37:15
  you
• 37:15
  know,
• 37:16
  we
• 37:16
  don't
• 37:16
  have
• 37:16
  a
• 37:17
  big
• 37:17
  team
• 37:17
  at
• 37:17
  Hedis
• 37:17
  at
• 37:18
  all.
• 37:18
  I
• 37:18
  have
• 37:18
  one
• 37:18
  full
• 37:18
  time
• 37:19
  employee
• 37:19
  and
• 37:19
  a
• 37:19
  few
• 37:20
  contractors.
• 37:20
  Yes.
• 37:21
  And
• 37:21
  everybody
• 37:22
  that
• 37:22
  has
• 37:23
  joined
• 37:23
  the
• 37:23
  team
• 37:24
  is,
• 37:25
  has
• 37:25
  reached
• 37:26
  out
• 37:26
  and
• 37:26
  been
• 37:27
  fueled
• 37:27
  by
• 37:27
  the
• 37:27
  purpose
• 37:28
  to
• 37:28
  want
• 37:28
  to
• 37:29
  be
• 37:29
  part
• 37:29
  of
• 37:29
  it.
• 37:31
  And
• 37:31
  it's
• 37:31
  amazing
• 37:32
  what
• 37:33
  you
• 37:33
  can
• 37:33
  accomplish
• 37:34
  with
• 37:34
  a
• 37:35
  very
• 37:35
  small,
• 37:36
  fragmented.
• 37:37
  10
• 37:37
  hours
• 37:37
  a
• 37:38
  week
• 37:38
  here,
• 37:38
  10
• 37:39
  hours
• 37:39
  a
• 37:39
  week,
• 37:39
  their
• 37:40
  team,
• 37:40
  when
• 37:41
  they
• 37:41
  are
• 37:42
  fully
• 37:42
  connected
• 37:44
  to
• 37:44
  what
• 37:44
  you
• 37:44
  are
• 37:44
  building.
• 37:45
  And
• 37:45
  it,
• 37:45
  it
• 37:46
  makes
• 37:46
  such
• 37:46
  a
• 37:46
  big
• 37:47
  difference
• 37:47
  in
• 37:48
  your
• 37:48
  day
• 37:48
  to
• 37:48
  day
• 37:48
  to
• 37:49
  feel
• 37:49
  like
• 37:51
  I'm
• 37:51
  do
• 37:52
  I'm
• 37:53
  working
• 37:53
  for
• 37:54
  something
• 37:54
  bigger
• 37:55
  than
• 37:55
  me.
• 37:55
  Yeah.
• 37:56
  It's
• 37:56
  a
• 37:56
  human
• 37:56
  need.
• 37:57
  Right.
• 37:57
  We
• 37:58
  can
• 37:58
  create
• 37:58
  cultures
• 37:59
  and
• 37:59
  companies
• 37:59
  that
• 38:00
  fulfill
• 38:00
  that
• 38:01
  incredibly
• 38:02
  deep
• 38:02
  need
• 38:03
  and
• 38:03
  do
• 38:03
  good
• 38:03
  things
• 38:04
  in
• 38:04
  the
• 38:04
  world.
• 38:05
  Wow.
• 38:05
  That's
• 38:05
  awesome.
• 38:06
  So
• 38:07
  I'd
• 38:07
  like
• 38:07
  to
• 38:07
  now
• 38:07
  take
• 38:08
  us
• 38:08
  to
• 38:08
  our
• 38:08
  fast
• 38:08
  fire
• 38:09
  round.
• 38:09
  Okay.
• 38:10
  Okay.
• 38:10
  Ready?
• 38:11
  All
• 38:11
  right.
• 38:11
  Yes.
• 38:12
  So
• 38:13
  a
• 38:13
  favorite
• 38:14
  athlete
• 38:15
  who
• 38:15
  inspires
• 38:16
  you?
• 38:16
  Oh,
• 38:17
  Gabby
• 38:17
  Thomas.
• 38:18
  Gabby
• 38:19
  Thomas,
• 38:19
  as
• 38:20
  a
• 38:20
  mother
• 38:20
  of
• 38:20
  twin
• 38:21
  daughters,
• 38:21
  what
• 38:21
  leadership
• 38:22
  behavior
• 38:23
  are
• 38:23
  you
• 38:23
  most
• 38:24
  conscious
• 38:24
  of
• 38:25
  modeling
• 38:26
  through
• 38:26
  headers?
• 38:27
  Tenacity.
• 38:29
  Tenacity.
• 38:30
  What's
• 38:30
  a
• 38:30
  quiet
• 38:31
  win
• 38:32
  you're
• 38:32
  deeply
• 38:33
  proud
• 38:33
  of
• 38:34
  that?
• 38:34
  Doesn't
• 38:34
  show
• 38:35
  up
• 38:35
  in
• 38:35
  metrics
• 38:36
  or
• 38:36
  press
• 38:36
  releases.
• 38:41
  My
• 38:41
  kids.
• 38:42
  Yeah.
• 38:44
  Risk
• 38:45
  or
• 38:45
  resilience?
• 38:46
  Resilience.
• 38:48
  If
• 38:49
  you
• 38:49
  could
• 38:49
  hand
• 38:50
  one
• 38:50
  hard
• 38:51
  earned
• 38:51
  piece
• 38:51
  of
• 38:52
  wisdom
• 38:52
  to
• 38:53
  a
• 38:53
  woman
• 38:54
  founding
• 38:54
  a
• 38:54
  science
• 38:54
  or
• 38:55
  product
• 38:55
  led
• 38:55
  company
• 38:56
  today,
• 38:57
  what
• 38:57
  would
• 38:57
  you
• 38:57
  want
• 38:58
  her
• 38:58
  to
• 38:58
  know
• 38:59
  sooner?
• 39:06
  Oh,
• 39:06
  that
• 39:06
  is
• 39:07
  a
• 39:07
  hard
• 39:07
  one.
• 39:07
  That
• 39:07
  is
• 39:07
  not.
• 39:08
  That
• 39:08
  is
• 39:08
  not
• 39:08
  a
• 39:08
  fast
• 39:09
  question.
• 39:09
  What
• 39:09
  would
• 39:09
  I
• 39:10
  want
• 39:10
  her
• 39:10
  to
• 39:10
  know
• 39:11
  sooner?
• 39:12
  That
• 39:12
  she
• 39:13
  is
• 39:13
  making
• 39:14
  an
• 39:14
  impact.
• 39:15
  It
• 39:15
  might
• 39:15
  be
• 39:16
  silent
• 39:17
  for
• 39:17
  a
• 39:17
  while,
• 39:18
  but
• 39:18
  she's
• 39:19
  making
• 39:19
  an
• 39:19
  impact.
• 39:20
  Just
• 39:20
  keep
• 39:21
  putting
• 39:21
  one
• 39:21
  foot
• 39:21
  in
• 39:21
  front
• 39:22
  of
• 39:22
  the
• 39:22
  other
• 39:23
  so
• 39:23
  people
• 39:23
  are
• 39:24
  noticing.
• 39:24
  People
• 39:24
  see
• 39:25
  the
• 39:25
  work
• 39:25
  and
• 39:25
  it's.
• 39:26
  You
• 39:26
  just
• 39:26
  keep
• 39:27
  moving
• 39:27
  forward.
• 39:28
  Keep
• 39:28
  climbing
• 39:29
  the
• 39:29
  mountain.
• 39:29
  Right?
• 39:30
  Yeah,
• 39:31
  I
• 39:31
  love
• 39:31
  that.
• 39:32
  So
• 39:33
  Lindsay,
• 39:33
  how
• 39:33
  can
• 39:34
  our
• 39:34
  listeners
• 39:35
  find
• 39:36
  you?
• 39:36
  Yes,
• 39:37
  we
• 39:37
  sell
• 39:37
  online
• 39:38
  across
• 39:39
  North
• 39:39
  America
• 39:39
  and
• 39:40
  soon
• 39:40
  to
• 39:40
  be
• 39:40
  Europe
• 39:41
  in
• 39:41
  April
• 39:42
  and
• 39:42
  we
• 39:42
  have
• 39:42
  new
• 39:43
  colors
• 39:43
  launching.
• 39:43
  So
• 39:44
  I'm
• 39:44
  so
• 39:44
  excited.
• 39:45
  So
• 39:45
  our
• 39:45
  website
• 39:46
  is
• 39:47
  www.head
• 39:49
  as
• 39:49
  h
• 39:50
  e
• 39:50
  t
• 39:51
  t
• 39:51
  a
• 39:52
  s.com
• 39:52
  and
• 39:53
  we
• 39:53
  do
• 39:53
  sell
• 39:54
  in
• 39:54
  a
• 39:54
  couple
• 39:54
  locations
• 39:55
  in
• 39:56
  San
• 39:56
  Francisco
• 39:56
  and
• 39:57
  a
• 39:57
  few
• 39:57
  in
• 39:57
  Canada.
• 39:57
  They're
• 39:58
  listed
• 39:58
  on
• 39:58
  the
• 39:58
  website
• 39:59
  as
• 39:59
  well
• 40:00
  and
• 40:00
  they'll
• 40:00
  have
• 40:01
  stock
• 40:01
  once
• 40:01
  our
• 40:01
  new
• 40:02
  colors
• 40:02
  come
• 40:02
  out.
• 40:03
  So
• 40:03
  everybody
• 40:04
  go,
• 40:04
  go
• 40:04
  to
• 40:05
  hedis.com
• 40:06
  httas.com
• 40:08
  check
• 40:08
  it
• 40:08
  out.
• 40:08
  Get
• 40:09
  signed
• 40:09
  up
• 40:09
  on
• 40:09
  the
• 40:09
  mailing
• 40:10
  list
• 40:10
  so
• 40:10
  you
• 40:10
  can
• 40:10
  stay
• 40:10
  in
• 40:10
  touch
• 40:11
  and
• 40:11
  be
• 40:12
  sure
• 40:12
  to
• 40:13
  order
• 40:13
  a
• 40:13
  pair
• 40:14
  of
• 40:15
  sneakers
• 40:15
  designed
• 40:16
  finally
• 40:16
  for
• 40:16
  women.
• 40:17
  And
• 40:18
  you
• 40:18
  can
• 40:18
  also
• 40:19
  follow
• 40:20
  and
• 40:20
  get
• 40:20
  to
• 40:20
  know
• 40:21
  Lindsay
• 40:21
  on
• 40:22
  LinkedIn.
• 40:22
  She
• 40:23
  has
• 40:23
  a
• 40:23
  place
• 40:23
  there.
• 40:24
  And
• 40:24
  you
• 40:24
  can
• 40:24
  also
• 40:25
  go
• 40:25
  to
• 40:26
  Instagram
• 40:26
  and
• 40:26
  TikTok.
• 40:27
  Instagram
• 40:27
  and
• 40:27
  TikTok.
• 40:28
  Yes,
• 40:28
  we
• 40:29
  on
• 40:29
  Instagram
• 40:29
  and
• 40:29
  TikTok.
• 40:30
  We
• 40:30
  are
• 40:31
  wear
• 40:31
  W
• 40:32
  e
• 40:32
  a
• 40:32
  r
• 40:33
  underscore
• 40:33
  headers.
• 40:34
  Wonderful.
• 40:35
  Yeah.
• 40:35
  Please
• 40:35
  join
• 40:36
  us
• 40:36
  and
• 40:36
  follow
• 40:36
  along.
• 40:37
  Yay.
• 40:38
  So
• 40:39
  thank
• 40:39
  you
• 40:39
  so
• 40:39
  much,
• 40:40
  Lindsay,
• 40:40
  for
• 40:40
  joining
• 40:41
  us
• 40:41
  today
• 40:41
  on
• 40:41
  the
• 40:41
  Wisdom
• 40:42
  of
• 40:42
  women
• 40:42
  show.
• 40:42
  We
• 40:42
  really
• 40:43
  appreciate
• 40:43
  your
• 40:43
  wisdom
• 40:44
  and
• 40:44
  your
• 40:44
  truth
• 40:45
  and
• 40:45
  your
• 40:45
  vulnerability
• 40:46
  and
• 40:46
  your
• 40:47
  strength.
• 40:47
  Oh
• 40:47
  my
• 40:48
  goodness.
• 40:48
  Creating
• 40:48
  Hedda's
• 40:49
  out
• 40:49
  of
• 40:49
  nothing,
• 40:50
  out
• 40:50
  of
• 40:50
  just
• 40:51
  a
• 40:51
  pure
• 40:51
  desire
• 40:51
  to
• 40:52
  help
• 40:52
  kids,
• 40:53
  help
• 40:53
  girls
• 40:54
  find
• 40:54
  their
• 40:54
  way
• 40:54
  and
• 40:55
  not
• 40:55
  drop
• 40:55
  out
• 40:55
  of
• 40:56
  athletics
• 40:56
  so
• 40:57
  soon.
• 40:58
  And
• 40:58
  to
• 40:58
  you
• 40:59
  listeners,
• 41:00
  our
• 41:00
  world
• 41:00
  changing
• 41:01
  listeners,
• 41:01
  be
• 41:01
  sure
• 41:02
  to
• 41:02
  follow
• 41:02
  like
• 41:02
  and
• 41:03
  share
• 41:03
  the
• 41:03
  wisdom
• 41:04
  of
• 41:04
  women
• 41:04
  show
• 41:04
  on
• 41:05
  whatever
• 41:05
  your
• 41:05
  favorite
• 41:06
  listing
• 41:06
  or
• 41:06
  viewing
• 41:07
  platform
• 41:07
  is.
• 41:08
  And
• 41:08
  be
• 41:09
  sure
• 41:09
  to
• 41:09
  infuse
• 41:10
  more
• 41:10
  wisdom
• 41:10
  into
• 41:11
  your
• 41:11
  business.
• 41:12
  Take
• 41:12
  the
• 41:12
  growth
• 41:13
  readiness
• 41:13
  quiz
• 41:13
  at
• 41:14
  a
• 41:14
  ForceForGood
• 41:15
  biz
• 41:17
  quiz
• 41:17
  and
• 41:18
  uncover
• 41:18
  where
• 41:18
  your
• 41:19
  insight
• 41:19
  is
• 41:19
  needed
• 41:20
  most.
• 41:21
  The
• 41:21
  world
• 41:22
  is
• 41:22
  made
• 41:23
  better
• 41:23
  by
• 41:24
  women
• 41:24
  led
• 41:24
  business.
• 41:25
  Let's
• 41:26
  all
• 41:26
  go
• 41:26
  make
• 41:26
  the
• 41:27
  world
• 41:27
  a
• 41:27
  better
• 41:28
  place.