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Risks You're NOT Taking As A Solo Esthetician! · Honest Esthetician Education

• 0:07
  So you took a huge risk placing a $8,000 face reality order.
• 0:13
  That's crazy.
• 0:15
  When did you place it again?
• 0:16
  I placed it, I think around July.
• 0:17
  Okay, that's crazy.
• 0:19
  And now it's November.
• 0:21
  Right.
• 0:22
  Are you, where are you at with your products that you purchased?
• 0:24
  Like how big was the order?
• 0:25
  The order.
• 0:26
  I can't even, I don't even remember how many products it was, but you know, with such a good promotion, I had to take advantage of it because I was placing orders probably...
• 0:34
  I think twice a month.
• 0:36
  Okay.
• 0:36
  And they were always like, for me, like big orders, you know, starting out, I was like, ah, 2000 here and there or even more.
• 0:42
  But I was constantly running out of product for my clients.
• 0:45
  And you know, like if you're running retail, like you need to have that product.
• 0:48
  Oh yeah.
• 0:48
  You're going to miss that sale.
• 0:50
  Yeah.
• 0:50
  So I was like, oh gosh, like I know I need to have just more product on hand.
• 0:54
  And so with that order, I was like just looking at what sells the most for me and what my clients are always restocking on.
• 1:01
  And so I was like, we're just going to do this because I don't think they're going to offer another promotion this big.
• 1:06
  Oh yeah.
• 1:06
  And it was 15% off your order.
• 1:09
  15% off, which, you know, when you think about it, it doesn't sound like a whole lot, but you know, with a company that doesn't offer many discounts, like just take advantage of it.
• 1:17
  How much would the order have been?
• 1:21
  I'm not good at math.
• 1:22
  No, you're fine.
• 1:23
  Was it going to be like a $10,000 order?
• 1:25
  I think so, yeah.
• 1:25
  Something like that.
• 1:26
  A huge savings and you ended up saving more in the long run.
• 1:29
  Yeah.
• 1:30
  How did you make that decision?
• 1:32
  Like, were you...
• 1:33
  I know you're big into taking risks, but like...
• 1:36
  What were you scared?
• 1:37
  I was like, oh, my gosh, I was sitting on it for a while.
• 1:41
  But I knew I was with newer clients.
• 1:44
  Like I knew I needed like that particular protocol, you know, for starting my clients out.
• 1:48
  So I'm like, I need to have like X amount, like probably at least 10 to start off with.
• 1:52
  Like if I get the new clients and at least I have like, you know, a whole regimen for them.
• 1:56
  Yeah.
• 1:57
  But yeah, I just kind of like thought to myself, I don't want to be placing orders like every few weeks.
• 2:03
  Like I might as well just do a big order and not worry about it, which is where I'm at now.
• 2:06
  So I haven't had to place an order since then, which has been really good.
• 2:10
  But I'm getting ready to place another one now because some of the products.
• 2:14
  Are you going to do the same thing?
• 2:15
  No, no, no.
• 2:16
  Not the same thing.
• 2:17
  oh my gosh I cannot do the same thing but some orders I mean some products are already running out so yeah it's just amazing like what retail can do for your business oh yeah so okay eight thousand dollars if I was like a year in I would have literally been to like my last thousand dollars probably or less like how did you make that decision like what are your months typically look like I definitely cut into like some savings a little bit but I knew it was gonna come back that's another thing like every time I take a risk I'm always like is it gonna come back and how fast is it gonna come back yeah
• 2:46
  And it always does.
• 2:47
  I mean, obviously you have to know with your retail.
• 2:49
  I think that's something you have to think about is what products you're actually selling.
• 2:52
  So I feel like you were enough into your business to know what was going to sell.
• 2:57
  Did you feel that way?
• 2:58
  Yeah, I felt that way.
• 2:58
  When you placed that second order?
• 3:00
  Because I know initially you placed your order and it was like you still had products sitting there.
• 3:05
  So the second order, were you able to determine what products would be better to place?
• 3:09
  Oh, for sure.
• 3:10
  Yeah.
• 3:10
  Yeah.
• 3:11
  compared to my opening order, like that opening order, I have some products I still have not sold.
• 3:15
  And I'm like, I should have not bought that product until I had a need for it, you know?
• 3:20
  So, um, now I'm like, I know like this toner, the serum, this cleanser sells really well.
• 3:26
  So I need to buy a lot of this.
• 3:28
  Oh, totally.
• 3:29
  With Face Reality, do you have like a few products that are like your best sellers?
• 3:34
  Like what are your best sellers?
• 3:35
  My best sellers from Face Reality would be the Hydro Balance Gel.
• 3:38
  Clients always tell me they love that one.
• 3:39
  I love that one.
• 3:40
  Me too.
• 3:40
  It feels so good.
• 3:42
  The Cran Peptide Cream, the Sunscreen, and the Ultra Dental Cleanser.
• 3:47
  I love that.
• 3:49
  And the 5% Mandelic Serum too.
• 3:50
  Oh my gosh.
• 3:51
  Mandelic is the best.
• 3:52
  I love Mandelic Serum.
• 3:53
  I love it.
• 3:53
  I've literally used all of that this morning.
• 3:55
  I know.
• 3:55
  Oh my gosh.
• 3:56
  It's literally like magic.
• 3:57
  It's my...
• 3:58
  One of my favorite ingredients, especially for like pigment.
• 4:01
  Yeah.
• 4:01
  Which is, it's crazy too.
• 4:02
  Cause before when I was working elsewhere, like we did not utilize Mandelic at all in our practice.
• 4:08
  And I'd say that's why some of my clients weren't clearing.
• 4:10
  Like they just weren't on the right product.
• 4:12
  Yeah, I know.
• 4:14
  It's an underrated skincare ingredient, I think, because people oftentimes, in my opinion, go to like salicylic and I'm just like, which is great.
• 4:21
  Not dissing salicylic, but I just feel like mandelic is so it's more gentle on the skin, which I think it just is very more versatile for so many different skin types.
• 4:32
  So, yeah.
• 4:32
  That's so amazing.
• 4:33
  I know.
• 4:34
  And so with that 15% off that you got, you did the acne to level certification.
• 4:40
  Yes.
• 4:41
  How was that?
• 4:41
  The level two certification.
• 4:43
  I wasn't sure if I was at a place in my business yet, if I should, you know, already jump and do another class.
• 4:49
  Cause I did the level one certification, I'd say back in February.
• 4:53
  So it really not much time had passed, but they had just launched it.
• 4:57
  And, um, what sold me the most is how much deeper they dive into the ingredients, like the ingredient deck.
• 5:03
  So I just wanted to know more about the products.
• 5:05
  Um, so that's, what's really helped to just, um, having that ebook to reference easily.
• 5:10
  Yeah.
• 5:10
  Do you feel like the level two really helped level up your business as an esthetician?
• 5:16
  Like the, the information that it has, like, what do you get with the level two versus the one, uh, the level two, I think it's just a little bit more into the business side of things as well.
• 5:26
  Okay.
• 5:27
  um i can't recall the top of my head but they also go into the um what is it the comedone extractor that they came out with yeah so just seeing a demo on that because um you know you can always find different tools right so i just wanted to learn how like to particularly use it yeah um what else um just protocols like more were there more protocols involved there's more advanced protocols than the level one awesome so
• 5:52
  Like overall, it was worth the investment for you.
• 5:55
  I would say so.
• 5:56
  Yeah.
• 5:56
  Okay.
• 5:56
  Awesome.
• 5:57
  I know.
• 5:57
  I, I actually haven't gotten my level two certification.
• 6:00
  Um, I still plan on doing it, but, um, yeah, I haven't made that step yet.
• 6:05
  So I'm, I was curious to see what you thought of it.
• 6:08
  I would say like, if you feel like, you know, you're ready to just learn a little bit more, go ahead.
• 6:12
  But if you're already successful with level one, um, and you're doing amazing at it, like you don't have to like immediately jump on it.
• 6:18
  Yeah.
• 6:18
  But, um, you know, when the time is right, like everyone's at such a different stage in their practice.
• 6:24
  It's so true.
• 6:24
  Cause I feel like the level one has so much information.
• 6:29
  I remember when I first, it took me forever to finish my certification because I was so overwhelmed with how much information there was.
• 6:36
  And it was so confusing for me at first.
• 6:38
  I was like, I need to watch this like 10 times.
• 6:41
  That's how I personally felt.
• 6:42
  Oh, I know.
• 6:42
  I feel like I'm still learning.
• 6:43
  I'm like, I'm going to go back to these videos and refresh myself because it is so much information.
• 6:48
  It's great information, but like so much.
• 6:50
  Yes.
• 6:51
  I feel like I should have bought the course like during esthetician school because I'm like, okay, now trying to like, I have an acne client like paying for my services now and I have to figure this out.
• 7:01
  So I'm like watching the trainings and, you know, so.
• 7:03
  transition a lot of my clients like onto the bootcamp which is cool but i told them like hey i just learned you know all of this like i'm just starting out so you know um we're in this together yes i love that i love the honesty yes and you're on the same page yeah and i feel like i'm always honest with my clients too so just like hey um you know i don't know if it will work like i'm not saying it like that necessarily but just saying
• 7:25
  This is something new, but I truly feel like it works.
• 7:27
  And if I didn't feel like it would work, I wouldn't offer it.
• 7:30
  Exactly.
• 7:30
  And you started to see results, right?
• 7:32
  I started to see results.
• 7:33
  It's just so good.
• 7:34
  I wanted to touch on something you said, too, about going back.
• 7:37
  Oh, sorry.
• 7:38
  Going back on the training often.
• 7:39
  So with the level two, there are some things I'm like, oh, I don't remember that from level one.
• 7:43
  So I would always go back to that and then go back to the level two.
• 7:45
  Like, OK, that makes a lot more sense.
• 7:47
  It clicks together.
• 7:48
  Yeah.
• 7:48
  And you're like, oh, I can utilize this in my practice and I can put them together.
• 7:52
  Mm hmm.
• 7:53
  That's so crazy.
• 7:54
  I can't believe it.
• 7:56
  So for level one, level two, you're certified, you get placed in, you get, do you get placed higher when you do the level two certification?
• 8:04
  What do you mean by placed higher?
• 8:05
  Like, sorry, in the acne locator.
• 8:07
  Oh, yes.
• 8:08
  I don't know about higher, but I don't think with the one you're on a locator, but the two you do get like shown.
• 8:14
  Oh my gosh.
• 8:14
  I need to look into that.
• 8:15
  I know.
• 8:15
  Yeah.
• 8:16
  It's nice.
• 8:17
  So you get that.
• 8:17
  You get your little like level two certification badge.
• 8:20
  Yeah.
• 8:20
  And a certificate too.
• 8:22
  Uh huh.
• 8:23
  Yeah.
• 8:23
  So lastly, I want to touch on now that you've had both certifications, how many FaceRally clients do you take a week now?
• 8:31
  I feel like it goes up and down.
• 8:32
  Like when I first started offering it, I'd say the majority of my clients were the acne treatments.
• 8:38
  Um, now I'd say probably like a fourth of my clients, of course, always looking for new, new clientele, but I think I'm at a place now where I'm trying to find, like I did take some clients and I guess they just weren't ready for a bootcamp, you know?
• 8:52
  So they were just like, I don't think this is for me.
• 8:54
  I can't stick to it.
• 8:54
  I'm not seeing the results fast enough.
• 8:56
  Yeah.
• 8:56
  But, um, again, like just going back to what we were saying before, just truly finding like the right client for you.
• 9:02
  So like for the right client for me for an acne boot camp is like someone who's tried everything.
• 9:07
  Like they feel like they're, you know, at their last resort and just truly wanting something that works.
• 9:13
  So.
• 9:14
  Yeah, that's such a good point.
• 9:15
  I think we're really hard on ourselves when a client doesn't work out.
• 9:19
  And again, knowing that every client is not going to be for you.
• 9:22
  And that's why when I first started with Face Reality, there was so much information.
• 9:27
  I was so overwhelmed that I felt like I needed to go through the process with somebody for free.
• 9:32
  to truly understand what ingredients work well and just go through different scenarios so that I am not, um, so I know how to handle clients better.
• 9:40
  So that's something that I did when I first started was I went through a whole acne bootcamp transformation.
• 9:45
  I actually gave her the products for free.
• 9:47
  Um, I gave her my, you know,
• 9:52
  all the treatments for free.
• 9:53
  She had to repurchase her products again when she ran out, but that's all that she had to pay through throughout the process.
• 9:59
  And she was also a client that came into me for consultation that like I could feel respected me and was going to do whatever it took.
• 10:07
  So I was like, this is like the perfect client to go through this process while I'm still learning.
• 10:11
  Um,
• 10:12
  Um, so that's something that I personally did.
• 10:13
  And I think that's so important.
• 10:15
  Like when you're learning is that like, you're not going to be the best when you first start, you're not going to have that confidence.
• 10:20
  You're, you have to almost go through it, um, a number amount of times for you to be able to become confident in it.
• 10:27
  Um, and again, you're right.
• 10:29
  Not every client is going to be the best for you.
• 10:31
  Um, but yeah, I'd say that I'm, I mean, face reality has completely transformed my business.
• 10:36
  Do you feel the same?
• 10:37
  I feel the same a hundred percent.
• 10:38
  Yeah.
• 10:39
  I'm so glad with it.
• 10:40
  And it's great for like basic skincare.
• 10:42
  It's great for literally somebody who wants to get on a good, solid, like affordable home care regimen as well.
• 10:48
  Exactly.
• 10:49
  Um, but thank you so much for sharing all of that amazing information.
• 10:52
  I think it's so awesome that you take risks and I think that's what it's all about.
• 10:56
  I started in a new town with
• 10:59
  took that risk as well.
• 11:00
  So, um, you definitely have to have, thank you.
• 11:03
  You definitely have to have strategic plans and not everything's going to go perfect.
• 11:08
  And you may have one thing in your head, it'll go completely different, but it's all about taking that risk, making sure that you push yourselves out of your comfort zone.
• 11:16
  But thank you guys so much for tuning into today's episode.
• 11:19
  Make sure you like comment and subscribe, and we'll see you in the next one.