Latest / The Demographics Podcast with Fexingo: Aging Populations, Birth Rates, and Economic Impact
How Falling Birth Rates Reshape the Toy Industry Part 4
Lucas and Luna explore how declining birth rates are forcing the toy industry to pivot from volume-driven growth to value-driven strategies. They examine Lego's shift toward adult-oriented sets, the rise of educational and subscription-based toys, and how companies like Hasbro and Mattel are repurposing IP for older audiences. Specific numbers include Mattel's 2025 revenue breakdown and the compound annual growth rate of the adult toy collector segment. The episode also touches on how smaller toy makers are finding niches in STEM and eco-friendly products. No prior toy industry…
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