Convene Talk: Rethinking the Trade Show Experience: Data, Design, and Human Connection

PCMA Convene Podcast · Apr 25, 2025 · 23m · transcript

Are trade shows still relevant in the digital age? In this episode of the Convene Podcast, the team explores how trade shows are evolving beyond transactional exchanges to deliver meaningful, data-informed, and emotionally engaging experiences. From AI-powered matchmaking to facial recognition technology and immersive booth design, learn how organizers and exhibitors are redefining ROI—return on investment and emotion.

Links:

· https://www.convene-digital.org/convene/library/item/april_2025/4264229/

· https://www.pcma.org/using-emotional-ai/

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