Weeding Out Herbicide Inefficiency with Sentera
If you’re looking for insights into developing a go-to-market strategy, this episode is for you. Chuck Templeton sits down with the team at Sentera, a company that uses remote data collection to empower growers and agribusinesses to make real-time decisions to help improve farm profitability. Sentera's CEO Brian Wenngatz and CTO Eric Taipale take us through their journey to launching Aerial WeedScout, which enables the rapid detection of weeds so farmers can reduce herbicide use and maximize equipment efficiency. To launch this product, the team had to understand how they could best use their…
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