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Inside the Playbook: Omar Grant on Why Record Labels Don't Develop Artists Anymore
In this clip from The Manager’s Playbook, Omar Grant breaks down why artist development no longer lives only inside record labels.
As Rihanna’s longtime A&R, former Roc Nation co-president, and founder of Chapter A.R.T. Music Publishing, Omar has seen how real development actually happens: through time, trust, taste, honest feedback, and the right people around the artist.
Omar explains why producers, managers, and trusted creative partners now often play the role traditional A&Rs used to own. He also gets into building trust with artists like Rihanna, hearing great records in rough demos…
The skinny
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