Breaking the Booze Psyop with Ed Latimore: How Real Leaders Level Up Without Alcohol

That Sober Guy Podcast · Jul 18, 2025 · 1h

This week on That Sober Guy Podcast, we step into the ring with professional heavyweight boxer, author, speaker, and legit chess assassin Ed Latimore for a hard-hitting conversation on why real strength means choosing clarity over chaos.

We dive into the psychological warfare behind alcohol marketing, how society normalizes dysfunction, and why business owners, dads, and high-performing leaders are waking up and walking away from the booze trap. Ed breaks down the psyop of alcohol, the normalcy bias that keeps people stuck, and what it really takes to win in business and in life.

From the…