Latest / Mini Scroll / MINI SCROLL: Aspyn Ovard x Tarte, mouldy Lunchly, Brittany Broski 'Apple' dance drama + 'subtle foreshadowing' trend

Transcript

MINI SCROLL: Aspyn Ovard x Tarte, mouldy Lunchly, Brittany Broski 'Apple' dance drama + 'subtle foreshadowing' trend · Mini Scroll

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  Hi everyone, welcome to Mini Scroll, the daily Internet
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  culture podcast bringing you the biggest stories from social
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  media, the creator economy and the digital space every Monday
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  through Thursday. I'm your host, Lauren Meisner,
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  the founder of the youth digital media brand Centennial World.
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  Welcome back to Mini Scroll, everyone.
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  Happy Monday. I'm going to be honest, I have
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  been kind of in the trenches since South by Southwest.
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  Last week was just so intense and I really just needed like a
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  couple of days to decompress and be relatively offline.
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  But I still have 4 stories for you guys today because we over
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  deliver here at Centennial World.
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  OK, The first story that I have for you guys is I wanted to talk
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  about a new TikTok trend that I feel like is super new, really
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  relevant for you guys to jump on, whether you're an aspiring
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  creator, a user that just likes to post on TikTok or brand.
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  So it's called like the subtle foreshadowing trend.
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  It's been around for like maybe a week, a week and 1/2 at most.
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  It involves showing a fail, a mishap or blooper and splicing
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  the ending. Throughout the video.
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  So many creators and celebrities have joined in, like Olivia
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  Rodrigo, who edited her fall during a Melbourne show last
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  week using the subtle foreshadowing format Callum
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  Booth writes for Forbes Quote. As most memes or TikTok trends,
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  though, the subtle foreshadowing fad is more than a cheap laugh.
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  It's a way of reinterpreting media and is a reflection of how
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  the Internet has shaped a new generation.
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  These videos are a reflection of how younger people view the
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  world, one that is layered in irony and doesn't have a
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  traditional narrative. So I think there is scope for
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  brands to jump in on this trend, especially those creating
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  employee generated content for TikTok.
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  I think tapping into this trend would be easy if you're editing
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  like bloopers from TikTok videos or like me, I could edit one of
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  me messing up on the podcast, which I do every 5 seconds.
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  So yeah, I feel like there's a lot of scope there for brands to
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  kind of be self aware. Like that's one of the biggest
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  pieces of advice that I give our clients when they're trying to
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  figure out their TikTok strategy is I'm like authenticity really
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  at the end of the day, it doesn't mean relatability in the
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  way that I think we often use those words interchangeably.
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  You can still have an aspirational brand, an
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  aspirational personal brand. It doesn't necessarily need to
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  be relatable, but as long as it is like self aware, which I
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  think is kind of a weird word to use for like a brand, but you
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  know what I mean, then it will hit.
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  So this is a good TikTok trend. I feel like brands can jump on
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  to show that they are self aware and it's funny and it's
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  harmless. OK, the next story that I have
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  for you guys is Aspen Ovard and Tart seem to be collaborating
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  again. So obviously we've been covering
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  Aspen Ovard extensively since she started opening up more and
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  sharing more content about her divorce.
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  And now Tart seems to be jumping on her momentum by collaborating
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  with her. So Aspen and Tart previously
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  collaborated. In 2018, they released the Aspen
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  Over Cheek and Eye Palette. Rumors started circulating about
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  another collab when Aspen posted a Get Ready with Me TikTok for
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  the era's tour as she was attending with the brand.
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  In the video, she called herself and quote OG fan of tarts and
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  spoke about the palette and added text reading quote subtle
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  foreshadowing over the video. Then a commenter wrote
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  foreshadowing a new Aspen X Tart palette and then the tart
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  founder Slash CEO Maureen Kelly made a video with Aspen
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  showcasing the palette. Aspen has since shared her own
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  video holding up up this palette.
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  So there's still not a ton of information about this palette.
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  It's unclear if this is a re release of her original palette
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  or if it's a brand new palette. I personally believe it's a re
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  release from everything we've seen.
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  The packaging is different, but I think it will be like the same
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  palette because if you zoom in, it does seem to also be called
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  the cheek and eye palette. And then the last little Aspen
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  like kind of tidbit update that I wanted to share is there is
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  this new rumor circulating. So we all know that Aspen's been
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  talking about her mother-in-law. And that's been like a big part
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  of this like divorce narrative. And it has seemed like her
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  mother-in-law has something to do with her divorce, like with
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  the reason why she wanted to divorce Parker.
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  And we know there's like this 10 year lie that everyone knew
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  except for her. And it seems like her
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  mother-in-law knew or was involved somehow.
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  And she has mentioned her mother-in-law several different
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  times in several different videos throughout this process.
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  OK, the new theory is that there is this one, like, very active
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  person in her snark Reddit, who apparently for years has been
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  leaking very personal information about Aspen.
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  And the new theory on TikTok amongst her fans is that Aspen
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  found out that that person is her mother-in-law.
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  I don't think there's any validity to those claims.
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  I think it is just a fan theory. But I did want to share it
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  because it is kind of going viral everywhere.
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  And I also wanted to let you guys know if you hear that, that
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  this is just a rumor. But yeah, if that was the case,
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  that would be pretty wild. But I also don't think we will
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  ever know that. I don't think we will ever find
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  that out. OK, the next story that I have
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  for you guys is that Rosanna Pansino seemingly found mold
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  when she tested out Mr. Beast and Logan Paul and KSI's new
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  brand Lunchley. In a recent video for her
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  YouTube channel, Rosanna Pansino reviewed Lunchley, which is the
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  joint project between KSI, Logan Paul, and Mr. Beast.
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  Lunchley is intended to be a lunch snack for kids for
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  contacts. Rosanna participated in one of
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  Mr. Beast's creator Games competition shows and ever since
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  then she has been speaking out against the creator.
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  She first shared content exposing Mr. Beast's Creator
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  Games competition, saying that Mister Beast edited her out of
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  the video early, revealing that she had actually finished in 3rd
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  place. She was also one of the first
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  people to share stories from Beast game contestants.
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  From Jimmy, who is Mr. Beast's real name.
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  That's his real name, his Amazon show.
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  So basically, contestants started reaching out to her with
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  how they were being mistreated because she had spoken up
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  against Mr. Beast in the past. So it's clear that Rosanna
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  definitely is not a big fan of Mr. Beast.
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  But with that being said, when she reviewed Lunch Leaf for her
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  channel, she opened the snack kit and she did seemingly find
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  mold all over the cheese. These are molded.
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  OK, so these ones are supposed to be good until December and we
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  just got them from the store. This is used by December 8th,
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  2024 and today's date is October 16th.
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  So these are supposed to be good for like another two months.
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  This is molded. That's mold.
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  Rosanna went on to speculate why it may have got moldy so
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  quickly. She said she thinks it's the
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  result of the packaging. I don't know if this is an issue
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  with the recipe development or the packaging.
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  I think it's a packaging issue. The sealant here feels really
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  cheap, like whatever is holding this on the top is not vacuum
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  tight. She was talking about the lid.
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  Basically, it's not a lid. It's like foil.
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  That kind of covers lunch Lee. Unfortunately, Rosanna isn't the
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  first one to find mold in her lunch Lee.
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  Apparently, a TikTok video unboxing a moldy Lunch Lee has
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  racked up over 8 million views, with the user at AU38A
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  captioning it. I like my cheese moldy bra,
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  which is now a trending phrase on the app.
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  This is a huge mishap if this is all true.
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  And I get I like, I do believe it.
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  I don't think that Rosanna's, you know, like a liar.
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  And I don't think that people who are finding mold are liars.
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  You know, I think we've learned our lesson from Jaclyn Hill with
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  her lipsticks. You know, when people say
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  something's contaminated from an influencer, usually it is.
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  But this is a huge, huge issue and these are three giant
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  creators and I really am so interested to see if any of
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  them, especially Mr. Beast, address this.
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  OK, the last story that I have for you guys is I need to
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  quickly cover what happened at the LA Sweat Tour with Brittany
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  Broski and the Apple Dance. There's not much to say about
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  this story other than it's basically just gone insanely
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  viral. So Charli XCX and Troy Sivan's
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  LA Sweat Tour shows have been very eventful to say the least.
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  For those not on that side of TikTok, during Charlie's song
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  Apple, the camera pans to the crowd to show fans doing the
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  iconic TikTok Apple dance. At the second LA show, Brittany
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  Broski's group was picked and the clip blew up because she was
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  shoved out of frame by a man who basically just like stared down
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  the camera. Reactions have been mixed.
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  Many are upset that she was pushed, calling it rude and
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  saying like that's just not concert etiquette.
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  Others, especially those who aren't fans of Britney, found it
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  funny. While Britney can be a
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  polarizing figure online for sure, the situation has left
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  many people discussing how concert etiquette has changed
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  over the years, especially in light of last year when videos
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  went viral of people throwing things on stage and hurting
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  celebrities. I don't know if you guys
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  remember that, but people were like chucking shit on stage and
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  like, it was like for TikTok, like it was like a viral moment.
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  People are comparing this situation with Britney to
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  another concert, another Charlie XCX concert with the Apple Dance
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  where the dance's creator, Kelly, they'd like the camera
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  was on her because she created the dance.
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  And then another concert goer kind of like took the spotlight,
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  like pushed her out of the way or came and I forget.
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  No, no, no, she didn't push her out of the way.
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  She came in and did it with her. I think it was it was just, she
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  just clearly didn't realize who Kelly was.
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  But beyond the Brittany Broski debacle, the LA Sweat tour shows
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  have gone viral thanks to an appearance by Vinnie Hacker.
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  We have not talked about Vinnie Hacker in like 4 years on this
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  podcast. So during Troye Sivan's
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  performance of one of your girls, he brought Vinny on stage
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  to serenade and dance on him. So Kesha and Tate McRae were the
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  special guests for the show before.
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  Some people were kind of like upset that Vinny was the one who
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  was like the special guest and Vinny actually tweeted saying
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  sorry you guys didn't get a better guest.
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  But I tried my hardest regardless it was fun and the
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  crowd was amazing. And on the Brittany Broski Apple
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  dance situation and I saw a TikTok that I completely agree
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  with someone was like, regardless of all of the
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  cultural significance that we, you know, all the discourse that
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  we're having around this clip and what we think it means for
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  concert etiquette and just bigger cultural conversations.
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  At the end of the day, it is just so clear that this man was
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  on copious amounts of drugs and did not realize what was
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  happening or what he was doing. And if you watch the video,
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  you'll probably agree with that. But yeah, guys, that is it for
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  the stories for today. Thank you guys so much for
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  listening. I love you guys.
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  Please write, review and subscribe.
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  me, to us, to me. I love you guys and I will talk
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  to you tomorrow and hopefully I'll be a little bit less like
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  chaotic. I feel like today was unwell.
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  I need like one more night of good sleep.
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  OK guys, thank you for listening.
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  I love you. Bye.