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How Gymshark Built a Billion Dollar Brand on Influencer Marketing
In this episode, Lucas and Luna break down exactly how Gymshark went from a garage start-up to a billion-dollar fitness apparel brand by betting early on influencer marketing. They walk through the specific strategy: identifying micro-influencers in the fitness space, giving them free product and affiliate codes instead of cash, and building a community that felt authentic. They also discuss the risks of relying too heavily on individual influencers and how Gymshark evolved its strategy as it grew. If you've ever wondered how a brand with almost no traditional advertising could beat…
The skinny
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