Global Sports Brands Target UAE’s Next Generation of Talent
The UAE's sports industry is becoming an increasingly important business opportunity for global brands. New Balance's new three-year partnership with Al Jazira Club is the latest sign of that, bringing together the commercial side of sport with a focus on grassroots development and the next generation of home-grown talent. As investment in football, fitness and sporting communities continues to grow across the Middle East, what is driving the business of sport in the region? Joining Tim Elliott is Stuart Henwood, Senior Director, New Balance MEAI.
Powered by Podeo — Listen to this episode
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.