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Contrast Therapy Growth: Scaling Cold Plunge Products to Thousands of Customers with Kyle Ponton
In this episode of The Growth Class, host Phil Masiello interviews Kyle Ponton, co-founder and CEO of The Cold Life. Kyle shares the personal health experience that introduced him to contrast therapy and ultimately inspired the creation of a premium cold plunge brand built around performance, recovery, and product quality.
He explains how a single breakthrough moment with cold plunging sparked a business journey that has grown into a nationally recognized wellness brand, selling thousands of units and expanding into complementary product categories such as filtered shower systems.
The Cold…
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