YouTube Is Now Where Shoppers Decide to Buy, with Sophie Neary of Google
YouTube is no longer just where shoppers see your brand. It is where they decide to buy it.
On the red carpet at YouTube Festival London 2026, Alex Rezvan, Host of The Retail Podcast, talks to Sophie Neary, Managing Director, Retail & Consumer Goods, Google. Where a retailer should start on YouTube, why brand and creator content belong in one plan, how shoppable video now reaches the living room TV and the high street, and why your videos now feed AI search.
Chapters
0:00 Where shoppers now decide to buy
0:58 Where to start: your channel plus creators
2:05 Connected TV and the high street…
The skinny
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