Latest / The Official SaaStr Podcast: SaaS | Founders | Investors
Top 5 Learnings from Vercel’s COO: 10 SDRs Down to 1, a $5K-a-Year Lead Agent, and 93% of Support Cases Handled by AI
Vercel used to have 10 people qualifying inbound leads. Six weeks after it turned on an agent, it had one. The agent doing the rest of the work costs under $5,000 a year in infrastructure and tokens.
Jeanne DeWitt Grosser, Vercel’s COO, set up a go-to-market engineering team six weeks after she joined. Its mandate was to put agents into every GTM function. Here’s where Vercel stood when she spoke at SaaStr AI:
* The support agent handles 93% of total case volume, and most Vercel support cases are deeply technical.
* The content agent did 96% of major marketing content updates last quarter.
*…
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