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The Million-Dollar Dog Trainer: From Steph Curry to Netflix · Earn Your Leisure

• 0:00
  Speaker 1: When I did the podcast with you all, I was
• 0:02
  Speaker 1: telling you probably the most impactful interview I've done in my.
• 0:07
  Speaker 2: Career, he wrote. Out Man's real he wrote, I heard.
• 0:11
  Speaker 3: Was shot of Troy talk about the tax letters.
• 0:14
  Speaker 4: About finance. But we talk in a language that is common.
• 0:18
  Speaker 1: To the people that's from the communities that we grew
• 0:20
  Speaker 1: up in.
• 0:20
  Speaker 5: You all are the bright spot.
• 0:23
  Speaker 3: Thank you nerdship for Black Americans.
• 0:26
  Speaker 4: This is the knowledge that actually matters. I flawed both
• 0:30
  Speaker 4: of you for this thing.
• 0:32
  Speaker 1: Isn't it a country issue. It's not an American issue,
• 0:35
  Speaker 1: It's a world issue.
• 0:36
  Speaker 2: You came to earn Lisa.
• 0:44
  Speaker 5: All Right, guys, welcome back. Yeah, yeah, we got a
• 0:47
  Speaker 5: special episode. We got my brother Josh Leverett when my
• 0:50
  Speaker 5: dog's actually was introduced in Dubai Terrence Jay's wedding. Yeah,
• 0:56
  Speaker 5: epic situation. Congratulations to him again. But we started to
• 1:00
  Speaker 5: talk about, you know, business and investing in different things.
• 1:04
  Speaker 5: And you know, we always meet entrepreneurs that most people
• 1:08
  Speaker 5: kind of don't think about non traditional businesses, let's just
• 1:12
  Speaker 5: say that, or businesses that you know, make a lot
• 1:15
  Speaker 5: of sense, but you don't really think about it. And
• 1:16
  Speaker 5: this is one of the things that that's kind of
• 1:18
  Speaker 5: the blueprint of EYL. We did the Vendom Machine episode.
• 1:21
  Speaker 5: We see Vendom Machines your whole life, and nobody really
• 1:23
  Speaker 5: thinks about who owns the Vendo Machines truck and the
• 1:25
  Speaker 5: same thing. You know, see trucks on the highway all
• 1:28
  Speaker 5: the time, and the vast majority of people never really
• 1:31
  Speaker 5: looked at trucking as like a business, maybe an occupation
• 1:34
  Speaker 5: that one day like I could drive a truck, but
• 1:35
  Speaker 5: they never really looked at it like who's making millions
• 1:37
  Speaker 5: of dollars from owning the actual trucks, And the same
• 1:41
  Speaker 5: goals for you know, mobile homes, variety of variety of
• 1:48
  Speaker 5: different things. So this one is something that's really big
• 1:51
  Speaker 5: as far as dog training. So been in the game
• 1:56
  Speaker 5: for a long time and built the empire in the
• 2:01
  Speaker 5: form of media that the show with Netflix celebrity clients, then.
• 2:06
  Speaker 3: You know, was able to flip into.
• 2:08
  Speaker 5: The real estate from that, so multi layered, multi facet
• 2:13
  Speaker 5: operation that you got going. But I think that is
• 2:16
  Speaker 5: something that I don't think a lot of people fully
• 2:18
  Speaker 5: appreciate the business because everybody has do a lot of
• 2:21
  Speaker 5: people have dogs.
• 2:21
  Speaker 1: I think you know who appreciates it the people who
• 2:23
  Speaker 1: have dogs, because if you can't control a dog, you're
• 2:28
  Speaker 1: always looking like, yo, man, what am I supposed to do?
• 2:30
  Speaker 1: We don't have pets, but I can imagine I've seen
• 2:33
  Speaker 1: it with people, just like out of control. I actually
• 2:36
  Speaker 1: watched my wife get dragged down by a dog. She
• 2:38
  Speaker 1: was trying to walk it, and it was a rock Wilder.
• 2:41
  Speaker 4: Yeah. Hello, people get sick of that ship.
• 2:43
  Speaker 1: Hello house every day get dragged Yeah yeah. The rock
• 2:48
  Speaker 1: Walery didn't last much longer after that. There's the foremo,
• 2:51
  Speaker 1: thank you for joinings, thanks for having me.
• 2:52
  Speaker 4: Man, appreciate your brothers.
• 2:53
  Speaker 3: Nah, oh good man. All right, so let's let's let's
• 2:56
  Speaker 3: where does this start? Right?
• 2:57
  Speaker 5: Like, when does this actually start? Where you you say, Okay,
• 3:01
  Speaker 5: I have a skill with dogs, and I'm actually going
• 3:03
  Speaker 5: to turn it into a business.
• 3:05
  Speaker 2: So we got to go rewind, go back to Oakland, California,
• 3:10
  Speaker 2: two thousand and five.
• 3:11
  Speaker 4: One time, one time, one time for the bag.
• 3:14
  Speaker 2: Uh you know, uh, you know. I went to school,
• 3:18
  Speaker 2: I graduated, uh, and I ended up going.
• 3:20
  Speaker 4: To a trade school.
• 3:22
  Speaker 2: And in the trade school it was for airline uh uh.
• 3:28
  Speaker 4: Aviation maintenance.
• 3:29
  Speaker 2: And with the aviation maintenance, I graduated two thousand and
• 3:32
  Speaker 2: one so y'all know what happened two thousand and one,
• 3:34
  Speaker 2: nine eleven, right, So nine eleven comes through, and it's
• 3:38
  Speaker 2: basically like, you know, I'm in school and the next
• 3:40
  Speaker 2: day I started. After I started school, you had the
• 3:43
  Speaker 2: World Trade Center situation. So I go into an industry
• 3:46
  Speaker 2: knowing that you know, it was it was affected, you know,
• 3:50
  Speaker 2: and the people wouldn't want to fly. It was it
• 3:52
  Speaker 2: was bad, right, and uh, you know, basically I was like,
• 3:56
  Speaker 2: well I started, let me go ahead and finish. But
• 3:57
  Speaker 2: in the process, I started reading book books right, and
• 4:00
  Speaker 2: in high school, my independent teachers at Oakland from Oakland
• 4:04
  Speaker 2: Tech High School, he gave me rich Dad, poor dad, Right, So.
• 4:07
  Speaker 4: I opened up, you know, my whole understanding of.
• 4:11
  Speaker 2: About to go into this job. You know, like, how
• 4:14
  Speaker 2: is this all gonna work out? This goes against all
• 4:16
  Speaker 2: the rules of this book. So I read it again
• 4:18
  Speaker 2: once I was in school, and I started coming up
• 4:20
  Speaker 2: with ideas to do, like hot dog trucks outside.
• 4:22
  Speaker 4: Of the damn airport.
• 4:23
  Speaker 2: You know, I was covering whatever I could do to
• 4:25
  Speaker 2: trap some some money. And of course, coming from Oakland, California, you know,
• 4:28
  Speaker 2: there's a lot of different hustles, a lot of street hustles.
• 4:31
  Speaker 2: But you know we're trying to stay clear that, right,
• 4:33
  Speaker 2: because I got friends, you know, doing doing long times
• 4:35
  Speaker 2: in the pen, so I'm trying to figure out something.
• 4:36
  Speaker 2: Plus my mom is an entrepreneur, so you know, I really,
• 4:39
  Speaker 2: you know, learned a lot about you know, small business.
• 4:41
  Speaker 2: But you know, I finished school and I had an
• 4:45
  Speaker 2: opportunity to go work as an aircraft uh and get it,
• 4:48
  Speaker 2: get in as the in the Union as an aircraft cleaner.
• 4:51
  Speaker 2: Long story short, I get caught up by the smoke
• 4:54
  Speaker 2: of weed when I'm in training. After I got in
• 4:56
  Speaker 2: this whole situation so ends up. After I get into
• 4:59
  Speaker 2: the I worked for Southwest, got into the apprenticeship, didn't
• 5:03
  Speaker 2: work out, sent my ass back to Oakland. So I
• 5:05
  Speaker 2: had to figure out I was gonna do. So I
• 5:07
  Speaker 2: started Savage Wheels. Now I was winning the rims and
• 5:08
  Speaker 2: the spinners and everything and the TV's and the hair
• 5:11
  Speaker 2: rests all that. So I started Savage Wheels, which is
• 5:13
  Speaker 2: my rim company. And midway through that I was a
• 5:16
  Speaker 2: cool company, you know, I was very hands on whatever.
• 5:18
  Speaker 2: But then the weed game, you know, the medical marijuana
• 5:22
  Speaker 2: situation and especially in California, became the new thing, right,
• 5:26
  Speaker 2: so I said, shut these doors down to put some
• 5:28
  Speaker 2: lights up.
• 5:29
  Speaker 4: Right.
• 5:29
  Speaker 2: So I started getting down on the medical cannabis, you know,
• 5:32
  Speaker 2: and I started growing pounds, and I was doing my
• 5:34
  Speaker 2: thing doing that. But you know, I told my moms
• 5:37
  Speaker 2: when I was doing it.
• 5:39
  Speaker 4: She was like, Mom, is medical.
• 5:40
  Speaker 2: It's cool, don't worry about it. But then she started
• 5:42
  Speaker 2: how I was moving. She was like, nah, you're moving
• 5:44
  Speaker 2: like a d boy, you know what I mean. So
• 5:47
  Speaker 2: so it ended up kind of win them situations like
• 5:48
  Speaker 2: a I gotta I gotta switch lanes. Well, part of
• 5:51
  Speaker 2: the process of growing the medical marijuana was security.
• 5:55
  Speaker 4: Right now.
• 5:55
  Speaker 2: I didn't want to get caught with guns, money and weed.
• 5:58
  Speaker 2: I was like, but if I have these dogs, you know,
• 6:00
  Speaker 2: if I have security dogs, this might be a better
• 6:03
  Speaker 2: security option, you know. And if I get in trouble,
• 6:06
  Speaker 2: at least I had these dogs, I'll have to have
• 6:07
  Speaker 2: firearms and catch the case.
• 6:08
  Speaker 3: Right.
• 6:09
  Speaker 4: So that's really the nuts and boast.
• 6:11
  Speaker 2: Now, I always love dogs, and I grew up with dogs,
• 6:14
  Speaker 2: but I saw this as like, all right, I started
• 6:17
  Speaker 2: learning how to train the dogs for protection. And we
• 6:19
  Speaker 2: train the dogs for protection, you're learning on a whole
• 6:21
  Speaker 2: nother level of dog training because you're dealing with super
• 6:24
  Speaker 2: fire dogs. You know, a lot of power, a lot
• 6:26
  Speaker 2: of strength, a lot of drive. And I started doing
• 6:28
  Speaker 2: the protection stuff and I fell in love with it.
• 6:30
  Speaker 2: So in the process of fall in love with that,
• 6:33
  Speaker 2: I was like, well, maybe I could do this as
• 6:34
  Speaker 2: a business. And I ended up meeting a mentor in
• 6:37
  Speaker 2: this kind of city, and you know what, let me
• 6:39
  Speaker 2: go ahead walk away from the game. You know what
• 6:40
  Speaker 2: I'm saying.
• 6:40
  Speaker 4: I figured like a lot of dudes was coming from
• 6:42
  Speaker 4: out of town.
• 6:43
  Speaker 2: They were trying to like I knew that eventually things
• 6:46
  Speaker 2: were going to get overly competitive. I want to get
• 6:48
  Speaker 2: into a lane that was was well, I was being
• 6:50
  Speaker 2: my own lane.
• 6:51
  Speaker 4: How and this point did you figure out how to
• 6:54
  Speaker 4: train it?
• 6:54
  Speaker 1: Right? You said that you were learning to train it.
• 6:56
  Speaker 1: How did you learn how to train it? What type
• 6:58
  Speaker 1: of dogs specifically? Like there's certain dogs that you're not
• 7:00
  Speaker 1: going to use for security, Like I was looking into
• 7:03
  Speaker 1: this right as having a home. It's like, do you
• 7:05
  Speaker 1: get a dog? What type of doll? So how did
• 7:07
  Speaker 1: you learn how to do this?
• 7:08
  Speaker 2: So I, you know, I had my first mentor was
• 7:12
  Speaker 2: from you know, East Oakland, California. Shout out Ross Harambe
• 7:16
  Speaker 2: you know a Jamaican brother who took me under his
• 7:19
  Speaker 2: wing right to show me the game, you know, and
• 7:21
  Speaker 2: I was like, bro, I want to learn this. Plus
• 7:23
  Speaker 2: I want to learn how to you know, I want
• 7:24
  Speaker 2: to learn it from my dog. Plus I want to
• 7:25
  Speaker 2: learn how to do it because I was always infactuated
• 7:27
  Speaker 2: with like dog training, protection dogs and all that. Right,
• 7:30
  Speaker 2: So he talked, took me under his wing, and I
• 7:32
  Speaker 2: just show up every Saturday. I stopped going to the
• 7:34
  Speaker 2: club I started. I was not interested in anything but
• 7:36
  Speaker 2: just training these dogs, right, and I was really doing
• 7:39
  Speaker 2: again for my business security, but also because I was
• 7:42
  Speaker 2: very passionate about it. And you know, I ended up
• 7:45
  Speaker 2: having a conversation one of my close friends. He's about
• 7:47
  Speaker 2: to go do some crazy shit. He was like, Josh, man,
• 7:49
  Speaker 2: I don't know, man, I'm about to go do some
• 7:52
  Speaker 2: wild shit.
• 7:52
  Speaker 4: Man money funny da da da.
• 7:53
  Speaker 2: I said, bro, go up to our football coaches, go
• 7:56
  Speaker 2: with jeremiahs. Because my other man had already caught a case.
• 7:59
  Speaker 2: He ended up going to work for a football coach
• 8:00
  Speaker 2: in Seattle. I said, go to go to Seattle, and
• 8:02
  Speaker 2: me talking him into moving to Seattle. I talked myself
• 8:05
  Speaker 2: into moving Seattle because I knew that's what my mans was.
• 8:08
  Speaker 2: They had a little club and all that. And then
• 8:09
  Speaker 2: so I said, I took, you know, everything I was
• 8:12
  Speaker 2: doing in Oakland and said, let.
• 8:13
  Speaker 4: Me pack my backs.
• 8:14
  Speaker 2: I'm gonna go up to I called my football coach
• 8:15
  Speaker 2: had offered me a job the year before. It was like, yo, coach,
• 8:19
  Speaker 2: what's up that job? So I go up to I
• 8:20
  Speaker 2: go up to Seattle, and I move into a two
• 8:23
  Speaker 2: story house. I pack up my lights all underneath, you know,
• 8:26
  Speaker 2: in my little trailer, and I got a two story
• 8:28
  Speaker 2: house so I could grow bud downstairs and live upstairs
• 8:32
  Speaker 2: and then go to work. Well, two days into me
• 8:34
  Speaker 2: living in Seattle, after my coach gave me the job,
• 8:36
  Speaker 2: I saw a house get raided right crazy, like crazy
• 8:41
  Speaker 2: maybe like all type of you know, cops ar fifteens everything.
• 8:45
  Speaker 2: So I said, Yo, this shit is hot. So I
• 8:46
  Speaker 2: was like, y'all all have to make this dog thing work, right.
• 8:48
  Speaker 2: I don't know about the growing things. So I literally
• 8:51
  Speaker 2: met my next mentors, like God, Sid Bro I met
• 8:54
  Speaker 2: my next mentor, Bob Smith, you know, and you know
• 8:57
  Speaker 2: in this industry, like you know, you go training like
• 9:00
  Speaker 2: high caliber German shepherds. You were asking what kind of
• 9:02
  Speaker 2: dogs you got, German shepherds, Rottwiler's Dutch shepherds, Belgium malawise,
• 9:06
  Speaker 2: like the biting dogs, the dogs that, uh, you know,
• 9:08
  Speaker 2: actually working dogs. And I ended up, you know, going
• 9:11
  Speaker 2: to a training club meeting my mentor, and.
• 9:15
  Speaker 4: I think the rest was history. Bro.
• 9:16
  Speaker 2: I just I just really like locked in and was like,
• 9:19
  Speaker 2: you know what, I'm about to make this into something
• 9:21
  Speaker 2: because I saw it. He was actually monetizing it. He
• 9:23
  Speaker 2: was selling packages for like two thousand and five thousand
• 9:25
  Speaker 2: dollars to train these people's dogs. And his thing was like,
• 9:28
  Speaker 2: it wasn't even about the protection, it was about behavior modification.
• 9:32
  Speaker 2: So you take the knowledge that you have from the protection,
• 9:34
  Speaker 2: and now you can train the most advanced elite high
• 9:37
  Speaker 2: drive dogs. Now you can train any dog. So he
• 9:39
  Speaker 2: started teaching me how to just make money training you know,
• 9:42
  Speaker 2: average dogs is just being aggressive or unsocial whatever. And
• 9:45
  Speaker 2: once he opened the door to that, I just saw
• 9:48
  Speaker 2: the opportunity man, and it was like, you know what,
• 9:50
  Speaker 2: I'm about to turn this up. And I basically cut
• 9:52
  Speaker 2: off every other backup plan. I didn't want a social
• 9:55
  Speaker 2: security cause, I mean, what d up happening was I
• 9:57
  Speaker 2: didn't want any what is it not social curity but
• 10:00
  Speaker 2: the when the unemployment or other because what ended up
• 10:03
  Speaker 2: happening is two thousand and nine. Now you have beast
• 10:06
  Speaker 2: layoffs because the economy.
• 10:08
  Speaker 3: Right.
• 10:08
  Speaker 2: So I ended up saying, you know what, I'm gonna
• 10:11
  Speaker 2: design these flyers on, build this little makeshift website, and
• 10:13
  Speaker 2: I'm going all in on this dog.
• 10:14
  Speaker 4: Say I'm a follower. Bob told me.
• 10:16
  Speaker 2: So my mentored up getting me the game on that.
• 10:18
  Speaker 2: And at the same time, my mom gave me a
• 10:20
  Speaker 2: book called social Media One Hour a Day, right, And
• 10:23
  Speaker 2: in that social media book, I never opened it, but
• 10:25
  Speaker 2: I committed to social media one hour a day. So
• 10:28
  Speaker 2: I made Facebook page. You know, I'll be on on
• 10:31
  Speaker 2: Craigslist making ads.
• 10:33
  Speaker 4: You know.
• 10:34
  Speaker 2: I found in Shorty who knew how to make do HTML,
• 10:36
  Speaker 2: so she would do fancy ads, and I'm like advertising
• 10:39
  Speaker 2: literally from Craigslist. Then I'm going up to the park
• 10:41
  Speaker 2: passing out flyers, doing my thing. And then I heard
• 10:44
  Speaker 2: a boy yelp, right. And the way I heard about
• 10:46
  Speaker 2: Yelp was from not showing up to an appointment and
• 10:48
  Speaker 2: finding out what it was to have a bad review.
• 10:50
  Speaker 2: So once I learned what a bad review was I say, Yo,
• 10:53
  Speaker 2: you got to have an impeccable reputation if you go
• 10:55
  Speaker 2: play with this internet, because you know, your name is
• 10:58
  Speaker 2: out there and anybody can say anything, so you gotta
• 11:00
  Speaker 2: stand on good business. So the combination of like learning
• 11:03
  Speaker 2: my skills, learning how to hustle on the internet, and
• 11:07
  Speaker 2: just you know, cut off all all back of plans
• 11:10
  Speaker 2: allowed me to just continue to just progress, and I
• 11:12
  Speaker 2: basically moved. I said, I'm gonna go to Silicon Valley,
• 11:15
  Speaker 2: which is south of the Bay, you know, south of
• 11:17
  Speaker 2: Oakland where I'm from, because those checks don't bounce. You know,
• 11:20
  Speaker 2: it's Silicon Valley money, so it's big money out there.
• 11:22
  Speaker 2: So you know, I just rented a room and I
• 11:24
  Speaker 2: literally hustled and sold training packages until I had one
• 11:28
  Speaker 2: hundred thousand stacked in this little into this little safe
• 11:31
  Speaker 2: and I never spent any of it. Right, I didn't
• 11:33
  Speaker 2: buy a pair of tennis shoes because coming from the game,
• 11:35
  Speaker 2: you take ups and downs sometimes you know, you just
• 11:38
  Speaker 2: gotta like you gotta go on stack mode. You know
• 11:40
  Speaker 2: what I mean, you got you know, you know what
• 11:41
  Speaker 2: it is to lose it all, So yeah, I gotta
• 11:43
  Speaker 2: I don't want to lose it So basically, bro, I
• 11:45
  Speaker 2: just I just put my head down browing to just
• 11:47
  Speaker 2: built the brand organically from the mud in San Jose.
• 11:50
  Speaker 2: And then from there, you know, I started getting celebrities.
• 11:53
  Speaker 2: I started getting you know, getting real good reviews. Continue
• 11:56
  Speaker 2: to make social media, Instagram popped outs and how the
• 11:59
  Speaker 2: videos are popping and YouTube all. I became a YouTuber
• 12:03
  Speaker 2: in two thousand and nine before he Cats was even YouTube.
• 12:05
  Speaker 2: I just made sense to me to put your shit
• 12:08
  Speaker 2: out there on social media at this time.
• 12:10
  Speaker 1: This is I mean YouTube comes out two thousand and
• 12:14
  Speaker 1: five or six. Two thousand and nine is really early.
• 12:17
  Speaker 1: What type of content are you making? Right, Like, you
• 12:19
  Speaker 1: didn't open the book on social media, but you're making
• 12:22
  Speaker 1: at that time, in the early stages, what do you
• 12:24
  Speaker 1: are you trying to get creative of ways to attract people?
• 12:28
  Speaker 4: Like what was the content based on?
• 12:29
  Speaker 2: So my first video was basically like a commercial, you know,
• 12:33
  Speaker 2: And I still have my same editor from not long ago, Drew.
• 12:35
  Speaker 4: He may always made me look good on camera.
• 12:37
  Speaker 2: So the first thing I made was like a commercial, right,
• 12:40
  Speaker 2: So I'd always put that in my ads on Craigslist,
• 12:42
  Speaker 2: the free ads. But then I made Day in the
• 12:44
  Speaker 2: Life and the day in the Life was just to
• 12:47
  Speaker 2: follow me around while me just hustling, you know, going
• 12:49
  Speaker 2: to appointments, you know, advertising, going to different you know establishments,
• 12:55
  Speaker 2: meeting and greeting people. And yeah, it was just it
• 12:59
  Speaker 2: was just doing that, like just this day in the
• 13:01
  Speaker 2: Life video. So I made like four episodes, but I figured, like, damn,
• 13:04
  Speaker 2: this editing is just kind of expensive, you know, because
• 13:06
  Speaker 2: I was invested in I which I kind of wish
• 13:08
  Speaker 2: I never stopped being a YouTuber because then once Instagram
• 13:12
  Speaker 2: came out, I was like, oh, I could just put
• 13:13
  Speaker 2: upload my own stuff. So then I just remember the
• 13:15
  Speaker 2: post post post post and just really just showcase my life,
• 13:18
  Speaker 2: just showcase me training dogs and showcase me being that
• 13:21
  Speaker 2: guy and then having the celebs on there and having
• 13:24
  Speaker 2: you know, the different different and just being organic.
• 13:26
  Speaker 3: Man.
• 13:27
  Speaker 4: The whole thing was just to be organic man.
• 13:28
  Speaker 2: And I was always real, real, all about just being
• 13:31
  Speaker 2: organic and being an example and showing even showing the
• 13:34
  Speaker 2: youngsters like yo, you don't have to go play ball,
• 13:36
  Speaker 2: you don't have to be a rapper. Like I'm making
• 13:38
  Speaker 2: money and like I said, I have already stacked a
• 13:40
  Speaker 2: hundred GE's cash in It's safe, you know what. I
• 13:43
  Speaker 2: mean in the first couple of years of my business.
• 13:45
  Speaker 2: So you know, it was just it is all that, man,
• 13:48
  Speaker 2: I just make content about you know what, what was
• 13:51
  Speaker 2: what I was doing on my day in the life.
• 13:53
  Speaker 3: So how much how much was the packages?
• 13:56
  Speaker 2: So you know, I sell I started selling packages like
• 13:59
  Speaker 2: a thousand dollars, two thousand dollars, you know what does
• 14:01
  Speaker 2: that include? So that would include like amount of a
• 14:03
  Speaker 2: certain amount of like uh, private sessions and then group classes.
• 14:08
  Speaker 4: Right, so people will need to get.
• 14:10
  Speaker 2: Started, you know, with some private instruction and then they
• 14:13
  Speaker 2: start coming to the groups. And I would use the
• 14:15
  Speaker 2: group classes to be like a walking billboard. So I
• 14:17
  Speaker 2: started doing the group classes in highly populated areas, right
• 14:21
  Speaker 2: and then and then people would see that and that
• 14:23
  Speaker 2: would be a free lead magnet, right, so I would
• 14:25
  Speaker 2: be able to get leads. We passing out flyers and
• 14:27
  Speaker 2: people will see me everywhere, you know. So so that
• 14:30
  Speaker 2: was pretty much with the packages included. You know, now
• 14:34
  Speaker 2: my package is now we're in it's more of a
• 14:36
  Speaker 2: digital world. I do zooms and kickstart calls and and
• 14:39
  Speaker 2: more like zoom training I could do from anywhere. But
• 14:42
  Speaker 2: it was all about selling, just selling training packages.
• 14:44
  Speaker 3: Like a thousand dollars, how many how many training sessions
• 14:46
  Speaker 3: is then.
• 14:47
  Speaker 2: Oh, that would get you like ten sessions, five sessions,
• 14:49
  Speaker 2: five sessions private and five sessions group. And the thing
• 14:52
  Speaker 2: about the group is the group.
• 14:53
  Speaker 4: You're gonna show up.
• 14:53
  Speaker 2: They gonna come regardless that that that that hour is fixed.
• 14:56
  Speaker 2: You see what I mean. So if you sell them
• 14:59
  Speaker 2: privates and you throw the groups in, you can throw
• 15:01
  Speaker 2: as many groups as you want. So I can say,
• 15:03
  Speaker 2: I it was ten groups, it's all good because they're
• 15:05
  Speaker 2: gonna just be coming to the same group I was
• 15:07
  Speaker 2: gonna do.
• 15:07
  Speaker 5: Anyway, that's enough to you don't have at the ten
• 15:10
  Speaker 5: they're good, Well, they would have depends on what kind
• 15:12
  Speaker 5: of dog we're dealing with.
• 15:13
  Speaker 2: You got big problems, you got little problems, you got
• 15:15
  Speaker 2: big problems. You know, I gotta get you on a
• 15:17
  Speaker 2: bigger package. And then dependent if you wanted to do
• 15:21
  Speaker 2: protection training. So it's basically all about the evaluation. And
• 15:24
  Speaker 2: then once you do the evaluation, you know, you assess
• 15:27
  Speaker 2: the dog, assess the client, and uh, you know, you
• 15:29
  Speaker 2: try to you know, try to try to get that money.
• 15:32
  Speaker 1: Take me through the process of a session, right like
• 15:34
  Speaker 1: when you're evaluating, let's say it is for behavioral modification.
• 15:38
  Speaker 1: Is the problem the dog or is it the owner? Like,
• 15:40
  Speaker 1: what's what's the first thing you're looking at? When you're
• 15:42
  Speaker 1: looking at these people as they sign up as clients,
• 15:44
  Speaker 1: You're like, all right, session one, I can like what
• 15:47
  Speaker 1: are you seeing looking for?
• 15:48
  Speaker 4: Right away?
• 15:49
  Speaker 2: So when I'm doing a temperament and evaluation, what I'm
• 15:52
  Speaker 2: generally assessing is like the major thing is the dog's problem?
• 15:56
  Speaker 2: Like what are they struggling with it? Is it's both
• 15:58
  Speaker 2: the owner and the dog's problem, right, because the owners
• 15:59
  Speaker 2: got the problem. Everyone's paying right, So when I'm looking
• 16:02
  Speaker 2: at a dog number one, I'm gonna assess the temperament, right,
• 16:05
  Speaker 2: I'm saying, is this dog a dominant dog and just
• 16:08
  Speaker 2: getting away with being a bully and pushing everybody over?
• 16:10
  Speaker 2: Or is he a scaredy cat and he's doing reactive
• 16:12
  Speaker 2: shit and he's aggressive because he's scared. Either way it
• 16:15
  Speaker 2: goes they need training. So whatever problem they have, we
• 16:19
  Speaker 2: don't even address the problem at first. What we do
• 16:21
  Speaker 2: is we address the actual fact that they don't have
• 16:24
  Speaker 2: any training in any communication with their dog, Like the
• 16:26
  Speaker 2: dogs really like checked out, So how's he gonna trust
• 16:29
  Speaker 2: you respect you? If the dog is has you haven't
• 16:33
  Speaker 2: worked with the dog and built any rapport or built
• 16:35
  Speaker 2: any value for your for your leadership, and you know
• 16:38
  Speaker 2: pretty much the whole goal is just to assess whether
• 16:41
  Speaker 2: the dog has too much energy, or the dog has
• 16:43
  Speaker 2: is not getting enough exercise, or the dog is becoming
• 16:46
  Speaker 2: dominant and getting away with too much, or you know,
• 16:48
  Speaker 2: the dog is not being supported when he's nervous. So
• 16:50
  Speaker 2: all of these things will contribute to the dog continuously
• 16:53
  Speaker 2: to have this problems.
• 16:55
  Speaker 5: So okay, So on the business side, right, you're doing
• 16:58
  Speaker 5: a thousand dollars per client for the most part, Right,
• 17:03
  Speaker 5: how many clients can can you realistically work in the schedule,
• 17:07
  Speaker 5: like on a monthly basis without it becoming like too much?
• 17:10
  Speaker 2: Well, I knew right there when I built the brand,
• 17:12
  Speaker 2: it wasn't about because in rich dad, poor dad, Right,
• 17:14
  Speaker 2: you say you could be self employed, you could be
• 17:15
  Speaker 2: a business owner. So right there, I knew that I
• 17:17
  Speaker 2: needed to have a business where I had people who
• 17:19
  Speaker 2: work for me. So immediately I started training mentor mentees
• 17:23
  Speaker 2: right so I would be able to leverage So if
• 17:25
  Speaker 2: I had easy dogs, I could pass them off and
• 17:27
  Speaker 2: I can have multiple trainers who can do dog training sessions.
• 17:30
  Speaker 2: So of course you have as many as you hours
• 17:34
  Speaker 2: you have in a day, right, but then you have
• 17:35
  Speaker 2: to have time for marketing, you have time for group class.
• 17:37
  Speaker 4: You got to have all these different things.
• 17:39
  Speaker 2: So it was really about just packing up that calendar,
• 17:43
  Speaker 2: making sure I was packing up my other you know,
• 17:44
  Speaker 2: my trainer's calendar, and then being able to leverage the
• 17:48
  Speaker 2: trainer's skill set. But I had to make sure that
• 17:50
  Speaker 2: they you know, they're wearing my brand, so I had
• 17:51
  Speaker 2: to make sure that they were tight, and I would
• 17:53
  Speaker 2: kind of take them under my wing before I put
• 17:55
  Speaker 2: them out there, and then they would go out there
• 17:57
  Speaker 2: and do their thing.
• 17:58
  Speaker 3: So yeah, other people that was training.
• 18:00
  Speaker 2: Yeah, immediately immediately I immediately took on a mentee, how
• 18:04
  Speaker 2: did you get those people? Man? You know what, I
• 18:06
  Speaker 2: always look for people to get Minte's always look for
• 18:09
  Speaker 2: people who want want it from me. I don't go
• 18:11
  Speaker 2: chasing them. I look for who's chasing me. You see
• 18:14
  Speaker 2: what I'm saying. It's like one of those things that
• 18:15
  Speaker 2: you know, I like, who likes me? You know, shout out,
• 18:18
  Speaker 2: shout out Goldie down there in Florida right on his
• 18:21
  Speaker 2: pee talk. Right. The thing is, you gotta get people
• 18:24
  Speaker 2: who are engaged, you know what I mean, Like the
• 18:27
  Speaker 2: teacher is gonna get the best results from the teachers,
• 18:30
  Speaker 2: from the teachers patting in the front of the class
• 18:31
  Speaker 2: doing this, you know, that's the one they engage, they
• 18:34
  Speaker 2: getting information. So I would go for people who really
• 18:36
  Speaker 2: want it to be down, you know, because if you
• 18:38
  Speaker 2: go try to chase them, they gonna feel like they're
• 18:40
  Speaker 2: to chase or they you know, there to pray you
• 18:41
  Speaker 2: got to go chase them.
• 18:42
  Speaker 4: I'm the catch, you see what I'm saying.
• 18:44
  Speaker 2: So I want them to, you know, come to me,
• 18:46
  Speaker 2: and then I know that they're gonna be ready. They're
• 18:48
  Speaker 2: gonna be loyal to the brand, you know. And that
• 18:50
  Speaker 2: was the thing of building a culture for people to
• 18:52
  Speaker 2: be proud to say, I work for Calie Canaan. I'm
• 18:55
  Speaker 2: rock with Calie Canin. So that's why I did. I
• 18:57
  Speaker 2: really made it a culture. I made it something like, man,
• 18:59
  Speaker 2: that's a cool who place to train my dog, That's
• 19:01
  Speaker 2: a cool place to work, you know, And that's always
• 19:03
  Speaker 2: kind of built everything on that culture.
• 19:06
  Speaker 1: Knowing your skill set, knowing your expertise, did you have
• 19:08
  Speaker 1: a struggle with pricing right? Did you ever think you
• 19:11
  Speaker 1: know what obviously two thousand and eight, two thousand and nine,
• 19:13
  Speaker 1: you think, like, yo, the economy's bad, maybe I shouldn't
• 19:16
  Speaker 1: charge it.
• 19:16
  Speaker 4: It's like, how did you go about that?
• 19:18
  Speaker 1: And the second part to it is what we kind
• 19:22
  Speaker 1: of glossed over is that there has to be trusting
• 19:24
  Speaker 1: So how did you build trust with clients? Obviously you
• 19:26
  Speaker 1: have mentees, but how did you build the trust? And
• 19:29
  Speaker 1: Cali came not to say people are like, all right,
• 19:31
  Speaker 1: I believe in that this is a good guy.
• 19:32
  Speaker 4: What should deal with So.
• 19:35
  Speaker 2: The first so so building the trust all came from
• 19:37
  Speaker 2: social proof, you know, being able to be transparent online,
• 19:41
  Speaker 2: show the testimonials, having those five star y up reviews,
• 19:45
  Speaker 2: having the celebrities, you know, being you know, showing the results,
• 19:48
  Speaker 2: having these clients right that ultimately is going to be
• 19:51
  Speaker 2: it's almost like you know, you're dating somebody, You're going
• 19:55
  Speaker 2: out in the day and pool like you know, first
• 19:56
  Speaker 2: it's like, oh, got a nice smile, but then what else?
• 19:59
  Speaker 2: This guy's conversation has an outfit? You know, what's the education?
• 20:02
  Speaker 1: Like?
• 20:02
  Speaker 2: You know, so it's like you got to have all
• 20:03
  Speaker 2: of these things for people to trust and say yes. Right,
• 20:07
  Speaker 2: And then the first question was with the pricing as
• 20:10
  Speaker 2: far as far as the pricing.
• 20:11
  Speaker 4: I live in Silicon Valley, so I pay.
• 20:13
  Speaker 2: I positioned myself in a place where I knew that
• 20:17
  Speaker 2: the average income was over two hundred K in the household.
• 20:20
  Speaker 2: And just like my man him five hundreds say, there's
• 20:23
  Speaker 2: a recession proof. You know, this is a game where
• 20:25
  Speaker 2: when you when you're fixing rich people's problems, that's a
• 20:28
  Speaker 2: liability for them, you know what I mean. So when
• 20:31
  Speaker 2: they have a liability, they need to fix it. It's
• 20:33
  Speaker 2: not it's not a question of uh if, it's when
• 20:36
  Speaker 2: they have to fix it because now they can get
• 20:38
  Speaker 2: sued their dog. They're responsible for their dog. They're responsible
• 20:41
  Speaker 2: for their dog biting their baby. They're responsible for their
• 20:43
  Speaker 2: dog getting out and biting the neighbors. And see, my
• 20:46
  Speaker 2: story goes all the way back where I had a
• 20:48
  Speaker 2: dog that killed a dog. So my story is like,
• 20:51
  Speaker 2: if you don't fix this, this can escalate. So how
• 20:54
  Speaker 2: long are you gonna wait? Then you got a lot
• 20:55
  Speaker 2: of people, you know, rescuing dogs, and they're pulling dogs
• 20:57
  Speaker 2: out the shelter where you don't know what kind of
• 20:59
  Speaker 2: pass that dog has had right, what that dog has
• 21:02
  Speaker 2: been allowed to get away with so it really comes
• 21:04
  Speaker 2: down to like people have a super need.
• 21:07
  Speaker 4: In Silicon Valley, it was like the perfect storm.
• 21:10
  Speaker 2: You know, you got technology, you had high income, you
• 21:14
  Speaker 2: had me and being from open California, being a hustler,
• 21:18
  Speaker 2: I was always like one of them type of dudes.
• 21:19
  Speaker 4: I jump out my mini van and go talk to
• 21:22
  Speaker 4: that client right.
• 21:23
  Speaker 2: There, like I'm not gonna sit there wait for you
• 21:24
  Speaker 2: to come on the internet or find me to hear.
• 21:26
  Speaker 4: I'm gonna go talk to you right there.
• 21:27
  Speaker 2: And then also having your demo dog, your demo dog,
• 21:30
  Speaker 2: that's your business. Go when you have your dog, your
• 21:31
  Speaker 2: personal dog is trained up walking around with a dog
• 21:34
  Speaker 2: what everywhere?
• 21:35
  Speaker 4: Everywhere? With my so, I had a German shepherd at
• 21:39
  Speaker 4: the time.
• 21:40
  Speaker 2: And see the reason why I didn't come in with
• 21:41
  Speaker 2: the pit because I felt like the pit might be
• 21:43
  Speaker 2: a little bit see the whole combination that might get threatened.
• 21:46
  Speaker 2: But when I hit them with that German command and
• 21:48
  Speaker 2: I'm spending German to that German shepherd or.
• 21:50
  Speaker 5: They gonna say, yeah, German language, absolutely you speak German?
• 21:56
  Speaker 4: No, absolutely not. I know ten commands would think.
• 22:00
  Speaker 2: I spoke German.
• 22:01
  Speaker 3: But the what's the commands?
• 22:03
  Speaker 4: Oh man?
• 22:04
  Speaker 2: Everything from uh, she got sits plots blabe revere get
• 22:08
  Speaker 2: bloud uh uh you know, varaos. These are all things said
• 22:12
  Speaker 2: down come he'll you know, uh, bark search, you know.
• 22:16
  Speaker 2: These are all the things that I learned training these
• 22:17
  Speaker 2: high and these high, these these protection dogs.
• 22:20
  Speaker 3: But why why German?
• 22:22
  Speaker 4: Though?
• 22:22
  Speaker 2: So German is because a lot of these dogs that
• 22:24
  Speaker 2: we get come from Europe, you know, the European blood lines,
• 22:27
  Speaker 2: the true working dogs. They used to hearing that, well,
• 22:30
  Speaker 2: they used to hearing that. And then another thing is,
• 22:32
  Speaker 2: you know, if I don't want you to be able
• 22:34
  Speaker 2: to talk to my dog, so you know, I might
• 22:36
  Speaker 2: speak my dog in Swahili, I might speak to him
• 22:38
  Speaker 2: in Arabic, I might speak to him in Mandarin, because
• 22:41
  Speaker 2: now you have no control of my dog. So that's
• 22:43
  Speaker 2: one thing. Plus the fact that that that's their lineage.
• 22:46
  Speaker 2: You know, they come from Europe.
• 22:48
  Speaker 5: So how did you like the marketing? It's just all
• 22:51
  Speaker 5: like word of mouth or was it like one client
• 22:53
  Speaker 5: that kind of like changed things for you when you
• 22:55
  Speaker 5: got him and he started to put you in different position.
• 22:58
  Speaker 2: Well, my man told me one time. He says a
• 23:01
  Speaker 2: picture is worth a thousand words, a video is worth
• 23:03
  Speaker 2: a million. You know shout out my boy Master Bong
• 23:06
  Speaker 2: another early pioneer in the podcasts are in the I
• 23:09
  Speaker 2: think the podcasts.
• 23:10
  Speaker 4: And different from YouTube.
• 23:12
  Speaker 2: And when I knew that, I said, I just got
• 23:13
  Speaker 2: to keep making content, you know, and people are going
• 23:16
  Speaker 2: to see the content, go see it on YouTube, They're
• 23:17
  Speaker 2: gonna see the shorts on Instagram. And I think just
• 23:21
  Speaker 2: you know, the Yelp reviews. You know, people come from
• 23:24
  Speaker 2: all over the place. A lot of times people don't
• 23:26
  Speaker 2: buy from me when they first meet you. There might
• 23:28
  Speaker 2: be ten touch points. So my whole goal is to
• 23:30
  Speaker 2: just be everywhere to where they're gonna say, Okay, checks
• 23:33
  Speaker 2: this box, checks this box, check this box, checks this box.
• 23:35
  Speaker 2: And when the Netflix come out, that was like the super.
• 23:38
  Speaker 4: Box we're gonna get there.
• 23:39
  Speaker 1: Yeah, this sounds like a real Bay Area story, right
• 23:42
  Speaker 1: come mom, man got one like if you got the girl,
• 23:44
  Speaker 1: you got the pretty girl that's.
• 23:45
  Speaker 4: Going to track more girl. You're walking around with the dog.
• 23:48
  Speaker 1: It's pretty spectacular, right, You're walking around the dog showing
• 23:50
  Speaker 1: con man more people are attracting to you. Who is that
• 23:53
  Speaker 1: that person or client that changed everything for you?
• 23:56
  Speaker 3: Right?
• 23:56
  Speaker 1: Like you know you're starting out in the dog parks
• 23:59
  Speaker 1: and you walking around, But who's that person that was like, oh,
• 24:03
  Speaker 1: they they're my client.
• 24:04
  Speaker 4: Now we out there.
• 24:06
  Speaker 2: Yeah, I would say it was Steph Curry. I would
• 24:09
  Speaker 2: say with Steph Curry and shout out. You know, I
• 24:12
  Speaker 2: always give pay homage to my barrier boys, like Nepht
• 24:15
  Speaker 2: to Pharaoh man. You know, you know, I was he
• 24:18
  Speaker 2: was my client. Took care of all the rappers first.
• 24:20
  Speaker 2: I took care of the street dudes first. And then
• 24:22
  Speaker 2: what happened is, you know, hip hop and entertainment and
• 24:26
  Speaker 2: in sports, it all kind of like we all hang
• 24:28
  Speaker 2: out in the same spot. So I remember being at
• 24:29
  Speaker 2: this this after party with net one time, you know,
• 24:33
  Speaker 2: and you know, shout out Valo.
• 24:35
  Speaker 4: Nef was like, come on, Josh, come hang out with
• 24:37
  Speaker 4: us this, you know, tonight.
• 24:38
  Speaker 2: So, you know, you build this relationship with your clients
• 24:40
  Speaker 2: as you start working with them spending time. So we
• 24:43
  Speaker 2: went out to the city San Francisco, and it was
• 24:46
  Speaker 2: after party, after you know, after the club or whatever,
• 24:48
  Speaker 2: and we went to this back room and all the
• 24:51
  Speaker 2: ball players were there and I'm in there with Nef
• 24:53
  Speaker 2: right now. I had already met Drake, but he wasn't
• 24:56
  Speaker 2: my client. I met him matter at a video shoot
• 24:58
  Speaker 2: that I had brought a dog to right, So I
• 25:00
  Speaker 2: had met Chubbs right and I had met Chu Drake
• 25:03
  Speaker 2: back in the day, like back when Yolo the Model
• 25:06
  Speaker 2: Modo song came out, Model Song. So, but when I
• 25:09
  Speaker 2: was in there, Stephan I used to was just in
• 25:12
  Speaker 2: there chilling, and I'm like, ship, I'm gonna go get
• 25:14
  Speaker 2: this opportunity. I'm gonna go walk up introduce myself, you know.
• 25:17
  Speaker 2: So I walked up, Hey, how you doing stuff? You know,
• 25:20
  Speaker 2: I'm Josh Kellie can Bury, a dog trainer. And that
• 25:24
  Speaker 2: was that, right. I didn't hear back from him from
• 25:27
  Speaker 2: a year till a year later, you know. And then once, once,
• 25:30
  Speaker 2: once Steph hit me. Then it's like, who don't love
• 25:33
  Speaker 2: Steph Curry? Know, his assistant hit me, and she she
• 25:37
  Speaker 2: set scheduled the you know evaluation. Actually they was already sold.
• 25:40
  Speaker 2: We got these dogs, we want you to train him.
• 25:42
  Speaker 2: That I pulled up got Steph Wright. Steph was like involved, bro,
• 25:45
  Speaker 2: he was like training, you know, bounce. We did all
• 25:48
  Speaker 2: the drills where he's got the dog in a down,
• 25:49
  Speaker 2: we swinging golf clubs, bouncing basketballs around like I would say,
• 25:53
  Speaker 2: because he got he got in there and he got
• 25:54
  Speaker 2: his his his his hands dirty, wrote him to sleeves
• 25:57
  Speaker 2: and uh yeah, I think Steph was like that was
• 26:00
  Speaker 2: like that, Okay, he got step Because once I got stepped,
• 26:03
  Speaker 2: then I started getting cost from other people. You know,
• 26:05
  Speaker 2: they always you should you should come meet us, see
• 26:07
  Speaker 2: this and that, and then it turned into you know,
• 26:09
  Speaker 2: Kevin hard and it turned into I mean, Michael B. Jordans.
• 26:12
  Speaker 2: I mean so many, you know, so many people over
• 26:14
  Speaker 2: the years. I mean I've been doing sixteen years, so
• 26:16
  Speaker 2: now I mean everybody, Collie Jenner, I mean, it's really expanded.
• 26:20
  Speaker 2: But you know, celebrities for me are like extra social proof.
• 26:23
  Speaker 2: It's not like the end all be all. That's not
• 26:25
  Speaker 2: the goal, you know, and a lot of times they
• 26:28
  Speaker 2: require more than your average client. And if I'm trying
• 26:30
  Speaker 2: to scale, I can't just be focused on celebrities, you
• 26:32
  Speaker 2: know what I mean.
• 26:33
  Speaker 4: But the celebrity, I say, Steph would be that one.
• 26:36
  Speaker 5: So like working with a celebrity using the Steph Curry
• 26:41
  Speaker 5: how is that Because a lot of people kind of ruin.
• 26:43
  Speaker 3: Relationships because it's a delicate line.
• 26:46
  Speaker 5: You're working with a celebrity and you want to use
• 26:48
  Speaker 5: that as a form of validation. But then some people
• 26:52
  Speaker 5: might ruin a relationship by posting something that they might
• 26:55
  Speaker 5: not have wanted you to post, or they might not
• 26:57
  Speaker 5: have you might not have had a conversation about is
• 26:59
  Speaker 5: it okay hey if I'm filming, or is it okay
• 27:02
  Speaker 5: if I take a picture? They like, I got my
• 27:04
  Speaker 5: home in the background, So talk about that.
• 27:08
  Speaker 2: So you know, for me, man, I never try to
• 27:11
  Speaker 2: like push myself on any of my clients ever. You know,
• 27:15
  Speaker 2: I rarely ask favors of them anything past just whatever
• 27:19
  Speaker 2: our businesses. But I think there's times where, you know,
• 27:22
  Speaker 2: like he did a video with me where you know,
• 27:24
  Speaker 2: I hooked him up with a sweater, some merch, and
• 27:27
  Speaker 2: then I'm like, yo, Steph, you mind doing a little
• 27:28
  Speaker 2: shout out.
• 27:29
  Speaker 4: Come on.
• 27:30
  Speaker 2: It's right there in front of my van klie K
• 27:31
  Speaker 2: nin rat van dog right there.
• 27:34
  Speaker 4: You know.
• 27:34
  Speaker 2: It's just like one of them situations where you know,
• 27:36
  Speaker 2: if they rock with you, you know, they tell you
• 27:39
  Speaker 2: a bone, they'll do something and they know. I mean,
• 27:41
  Speaker 2: Vernon Davis had this conversation a long time ago. He submit,
• 27:43
  Speaker 2: I know that you're gonna use my name to say here,
• 27:45
  Speaker 2: it's already up on game. But I mean, people are
• 27:48
  Speaker 2: people are mesmerized when any of your favorite home your
• 27:50
  Speaker 2: favorite sports team is the Niners at his time, like
• 27:53
  Speaker 2: Vernon w No, nobody was bigger than Vernon. Are the Warriors, Like,
• 27:56
  Speaker 2: nobody's bigger than Steph. So it really does give you
• 27:59
  Speaker 2: an nice little boost, a lot of trust. You know,
• 28:01
  Speaker 2: a lot of people call me man, Steph trusts you.
• 28:04
  Speaker 2: I'll gonna trust you, you know what I mean. It's one
• 28:05
  Speaker 2: of those things. So that was definitely cool. But for me,
• 28:08
  Speaker 2: I'm always trying to be respectful, you know. It's like
• 28:10
  Speaker 2: always about respecting boundaries, you know what I mean. Some
• 28:12
  Speaker 2: people they get too caught up with the celebrities and
• 28:14
  Speaker 2: they feeling like that's their one chance. I'm always just
• 28:17
  Speaker 2: like cool, Like if it's cool, it's cool. But I'm
• 28:19
  Speaker 2: not gonna be too invasive, you know. And I think
• 28:21
  Speaker 2: that's the key. And sometimes you know that you might
• 28:23
  Speaker 2: film something they say, oh that was there, you just
• 28:25
  Speaker 2: quick to take it off and you'll apologize, you know,
• 28:27
  Speaker 2: it wasn't what we try and intended to do. But yeah, man,
• 28:31
  Speaker 2: it's a delicate situation. Usually like a picture, in a
• 28:34
  Speaker 2: situation they're not showing their house or showing too much
• 28:36
  Speaker 2: of their stuff is usually you know, the most I'll
• 28:39
  Speaker 2: ask and if they want to do more, then it's
• 28:41
  Speaker 2: all good.
• 28:41
  Speaker 1: How does it work when you have clients, specifically celebrity
• 28:45
  Speaker 1: clients to have more than one dog?
• 28:47
  Speaker 4: Like, how does that work?
• 28:48
  Speaker 1: Is it your visit is just for one specific dog
• 28:51
  Speaker 1: or is it.
• 28:52
  Speaker 4: For the household? Right?
• 28:53
  Speaker 1: Because sometimes we got two or three dogs. Some people
• 28:56
  Speaker 1: got more than that. How do you handle those situations?
• 28:58
  Speaker 2: Well, every dog needs to be trained its own way,
• 29:01
  Speaker 2: based on his temperament.
• 29:02
  Speaker 4: And then you have to make sure you get the
• 29:03
  Speaker 4: whole family involved, right.
• 29:04
  Speaker 2: So by having the family involved, you're not going to
• 29:06
  Speaker 2: have a dog that's getting over on somebody and then
• 29:08
  Speaker 2: one person's being the pack leader, right, So you gotta
• 29:11
  Speaker 2: make sure everybody's involved. And then when you have multiple dogs,
• 29:14
  Speaker 2: you got to train them separately. That means you got
• 29:16
  Speaker 2: to get paid twice, that's all.
• 29:18
  Speaker 5: That means. Got a mean Brandon shot? When is the
• 29:22
  Speaker 5: Netflix thing coming to play?
• 29:24
  Speaker 4: So the Brandon Okay?
• 29:25
  Speaker 2: So so what ended up happening? And when I had
• 29:29
  Speaker 2: clients down in La I ended up training Rico Love's dog, right,
• 29:33
  Speaker 2: and then Rico ended up sending me Andre Berto, who's
• 29:36
  Speaker 2: one of my best friends now, you know. So we
• 29:39
  Speaker 2: built a real good relationship and I would go down there.
• 29:41
  Speaker 2: I sold because Andre Berto's house got broken into, so
• 29:44
  Speaker 2: I ended up selling him my personal dog, right, and
• 29:47
  Speaker 2: then we became friends. I'd go to LA and I
• 29:50
  Speaker 2: serviced the dog and I'd go down there hang out
• 29:52
  Speaker 2: with Berto and and then one day, man, I ended
• 29:56
  Speaker 2: up there in a shout out Tiff, the pretty artist.
• 29:59
  Speaker 2: She was there and she was like, Yo, what you
• 30:01
  Speaker 2: do is amazing. You know, I have to introduce you
• 30:04
  Speaker 2: to my my fiance. He's a uh you know, he's
• 30:07
  Speaker 2: a he's a.
• 30:08
  Speaker 4: He works a production. So, you know, we set up
• 30:10
  Speaker 4: the appointment.
• 30:11
  Speaker 2: I took the demo, Dog took Berto, you know, we
• 30:14
  Speaker 2: took the you know, jumped in the race and went
• 30:16
  Speaker 2: to the studio and I went to the you know,
• 30:18
  Speaker 2: the boardroom and had a meeting. And they liked it, man,
• 30:20
  Speaker 2: and they wanted to sign me. Right, so uh that
• 30:23
  Speaker 2: kind of turned in. That's how it kind of happened.
• 30:25
  Speaker 2: I guess Netflix, you know, are the They just liked
• 30:28
  Speaker 2: the fact, like I was good on cameras. I had
• 30:31
  Speaker 2: already practiced right with my all this all this content
• 30:33
  Speaker 2: I've been making, right, and then and then again, I
• 30:37
  Speaker 2: just had the names, the celebrities, you know, people people
• 30:40
  Speaker 2: you know, they gravitate towards that. So they they liked that.
• 30:43
  Speaker 2: They saw the success that I had, the brand that
• 30:46
  Speaker 2: I was establishing, all the stuff it has, So it
• 30:48
  Speaker 2: kind of turned into that. I mean I didn't even know,
• 30:50
  Speaker 2: like I didn't even like when I signed the production deal,
• 30:52
  Speaker 2: I didn't know it was gonna be Netflix peven when
• 30:54
  Speaker 2: they said, Yo, You're about to be big, you on Netflix.
• 30:56
  Speaker 2: Even when they told me it was Netflix, I'm my word, Okay,
• 30:58
  Speaker 2: Like it didn't hit me until like, oh, like Netflix
• 31:00
  Speaker 2: is real, like like literally when that show came out,
• 31:03
  Speaker 2: like I went to dinner like that second night I
• 31:05
  Speaker 2: was there were like, yo, you that guy. So again
• 31:08
  Speaker 2: your Netflix Netflix was a big one.
• 31:09
  Speaker 4: Yeah.
• 31:10
  Speaker 1: Prior to me and you, the only time I heard
• 31:14
  Speaker 1: of dog training was the dog Whisperer, right, shout out Caesar. Yeah,
• 31:17
  Speaker 1: so Caesar you have you watched him or have you
• 31:21
  Speaker 1: guys been in contact with each other? Was he a
• 31:23
  Speaker 1: mentor in any way to you? Did he give you
• 31:25
  Speaker 1: advice on how to get into this business? Because he
• 31:27
  Speaker 1: was I forget what network he was on, But every
• 31:29
  Speaker 1: time it was on. I was like, you watch it
• 31:31
  Speaker 1: because you're like, how's he doing that?
• 31:32
  Speaker 3: Right?
• 31:32
  Speaker 1: And now it's like, I feel like you've taken over
• 31:35
  Speaker 1: that space completely. How has there been like crossing paths
• 31:39
  Speaker 1: at any point?
• 31:40
  Speaker 2: Yeah? Man, for me, Man, I'm not one of those
• 31:42
  Speaker 2: dudes who like, don't acknowledge it, don't pay homage to
• 31:45
  Speaker 2: the people who kind of like lay the groundwork, even
• 31:47
  Speaker 2: if we don't see exactly eye the eye and our
• 31:50
  Speaker 2: methodology shot out. Caesar Man, he made it. He made
• 31:53
  Speaker 2: people aware that this was a real thing. So yeah,
• 31:55
  Speaker 2: I'm cool with Caesar. We always back and forth. You know,
• 31:58
  Speaker 2: I might pull up to his ranch. We chit chat
• 32:01
  Speaker 2: a little bit on Instagram. You know, it's all respect,
• 32:04
  Speaker 2: you know. But yeah, I mean Caesar's a you know,
• 32:07
  Speaker 2: a dog man, fellow dog man. That's the thing about
• 32:09
  Speaker 2: like I grew up a dog man, Like I always
• 32:11
  Speaker 2: had dogs growing up as a kid. And when you're
• 32:14
  Speaker 2: like a real dog man, like you really know dogs,
• 32:16
  Speaker 2: not like something you read in a book and then
• 32:18
  Speaker 2: eventually do when you're like twenty five, I mean, when
• 32:20
  Speaker 2: you really raise around dogs, you really know dogs. So
• 32:22
  Speaker 2: it's like for all the guys who are like that,
• 32:25
  Speaker 2: it's like a mutual respect.
• 32:26
  Speaker 4: You already know, like if you know, you know, you know.
• 32:29
  Speaker 5: So so look back to this Netflix situation. So can
• 32:32
  Speaker 5: you just break this down, like how does this actually work?
• 32:34
  Speaker 3: Right?
• 32:35
  Speaker 5: You come because they doing the show around you, right, So, okay,
• 32:38
  Speaker 5: you signed a production deal and then they put together
• 32:42
  Speaker 5: the whole idea of like Okay.
• 32:43
  Speaker 3: This is what we're gonna do. We're gonna film you here,
• 32:45
  Speaker 3: We're gonna film you here, Like how does that actually work?
• 32:48
  Speaker 5: And then, like you said, from when it goes to Netflix,
• 32:51
  Speaker 5: because there's millions of pieces of content on Netflix, right,
• 32:54
  Speaker 5: how like do they market it for you? Are you
• 32:56
  Speaker 5: responsible for the promotion? Like how does that whole process work?
• 33:01
  Speaker 2: So Netflix went hard for me, man, I can't even lie,
• 33:04
  Speaker 2: like you know they put me so basically, we had
• 33:08
  Speaker 2: a concept. You shoot a sizzle real, right, so you
• 33:11
  Speaker 2: show like a proof of concept and then and then
• 33:14
  Speaker 2: the production company shops that around and then.
• 33:17
  Speaker 5: So you met with the production company first first yeah okay,
• 33:20
  Speaker 5: and then and then they said, look, we just got
• 33:22
  Speaker 5: this idea and then they just pitched it to Netflix exactly.
• 33:26
  Speaker 3: Netflix agreed to pick it up exactly exactly.
• 33:29
  Speaker 2: So it was crazy because Michael B had already hit
• 33:33
  Speaker 2: me and we were talking and just talking like, oh man,
• 33:36
  Speaker 2: we might do something. Man, you know right before like
• 33:38
  Speaker 2: you know, before he had the big Amazon deal and
• 33:40
  Speaker 2: Michael B was we were talking about it, but we
• 33:42
  Speaker 2: didn't never like make it formal. So when you sign up,
• 33:45
  Speaker 2: I was already in this deal. Then six months into
• 33:47
  Speaker 2: my deal, into my production contract, Mike hit me like, yo,
• 33:50
  Speaker 2: you're ready.
• 33:50
  Speaker 4: I'm like you mean about that?
• 33:53
  Speaker 2: Yeah, I'm locked in. But it ended up working out
• 33:56
  Speaker 2: man shout out the brother. But he we ended up
• 33:58
  Speaker 2: uh you know, like Netflix picked it up. They liked it,
• 34:02
  Speaker 2: and then from there it was like this is gonna
• 34:04
  Speaker 2: be you know, just they're gonna They brought in a
• 34:05
  Speaker 2: director and the director was dope at least duran because
• 34:10
  Speaker 2: she was like, I don't want to make it some
• 34:11
  Speaker 2: corny reality shit. She want to make it a docuseries.
• 34:13
  Speaker 2: I'm following you. I really wanted to like show it
• 34:16
  Speaker 2: not not some you know where they do all of
• 34:18
  Speaker 2: the dramatic interviews and you know it's like they just
• 34:21
  Speaker 2: she just wanted to catch it just like like me
• 34:23
  Speaker 2: doing my thing. And that's why I loved about it
• 34:25
  Speaker 2: because I was able to keep it authentic, super organic.
• 34:28
  Speaker 2: They didn't try to push anything on me crazy.
• 34:30
  Speaker 4: They just said do what you do.
• 34:31
  Speaker 2: And then what we did is we actually casted people
• 34:35
  Speaker 2: just like locally and then we kind of like cast
• 34:37
  Speaker 2: it out a little bit more. But we were able
• 34:39
  Speaker 2: to get a lot of people with problem dog problems.
• 34:42
  Speaker 2: Are probably seventy five percent of dog households have dog
• 34:46
  Speaker 2: problems and they just living with them. So it's not
• 34:48
  Speaker 2: hard to find people who got problems, you know. And
• 34:50
  Speaker 2: then a lot of people, you know, can't afford little
• 34:53
  Speaker 2: quality training. So a lot of people that we brought
• 34:56
  Speaker 2: onto the cast were really grateful and we were able
• 34:58
  Speaker 2: to make a bigger impact and together some good episodes.
• 35:01
  Speaker 1: So you're the guy with the skill, right, you got
• 35:03
  Speaker 1: the talent to do it, you have the clients to
• 35:05
  Speaker 1: do it. Are you also the person that's doing all
• 35:08
  Speaker 1: the business as well, because a lot of times when
• 35:10
  Speaker 1: we go into entrepreneurship, we really don't know business. We
• 35:13
  Speaker 1: kind of get forcing it. Yeah we're making money, but
• 35:15
  Speaker 1: we don't understand business. We don't understand you know, profit
• 35:18
  Speaker 1: margins and you know p and ls. It's not something
• 35:21
  Speaker 1: that we're thinking, is that something that you had to
• 35:24
  Speaker 1: learn or did you have partners along with you to
• 35:26
  Speaker 1: help guide you in that in that space and what
• 35:28
  Speaker 1: it mistakes me to.
• 35:29
  Speaker 2: Be honest, Man, I'm a you know, one hundred percent
• 35:32
  Speaker 2: owner operator of Cali Canin and I just was, I
• 35:34
  Speaker 2: just was. I was treating it like girl was trapping bro.
• 35:36
  Speaker 2: I just I was just stuff for that money in
• 35:38
  Speaker 2: the safe as long as of money was stacking in
• 35:40
  Speaker 2: the safe. If we didn't stack in the safe, then
• 35:42
  Speaker 2: I'm put into the demount in safety deposit box.
• 35:44
  Speaker 4: It isn't stacking the safe.
• 35:45
  Speaker 2: Deposit box no more so then I'm like having to
• 35:47
  Speaker 2: buy multiple So for me, it wasn't. It was just
• 35:49
  Speaker 2: about hustle and stacked hustle and stacked hustle and stack.
• 35:53
  Speaker 2: And then I invested in like agility equipment and things
• 35:56
  Speaker 2: that would like help the brand out.
• 35:58
  Speaker 4: I really at the time, I really was are really
• 36:00
  Speaker 4: running ads.
• 36:01
  Speaker 2: Eventually I started learning about you know a lot more
• 36:04
  Speaker 2: like building landing pages, you know, and and you know
• 36:07
  Speaker 2: how to you know better conversions, and you know, just
• 36:11
  Speaker 2: all of the sales funnels process. I mean that was
• 36:14
  Speaker 2: really like learning sales funnels. Like the last four years
• 36:17
  Speaker 2: of my of my year of my career, and it's
• 36:20
  Speaker 2: been pretty much that's been the thing that's been allowing
• 36:23
  Speaker 2: me to scale because now I know how to like
• 36:25
  Speaker 2: acquire customers, spend money on ads, get row ass, you know,
• 36:29
  Speaker 2: build products, virtally integrate. So a lot of this was
• 36:32
  Speaker 2: just man just school of the hard knocks Brough. I mean,
• 36:34
  Speaker 2: my mom she sold skincare products in Oakland since eighty five,
• 36:38
  Speaker 2: you know what I mean. We started out the back
• 36:39
  Speaker 2: of the trump you know, and she built her reputation
• 36:42
  Speaker 2: in Oakland, you know, selling skincare products. So she would
• 36:45
  Speaker 2: just throw me out there and go say, hey, go
• 36:47
  Speaker 2: make this transaction, Go go help this client, Go talk
• 36:50
  Speaker 2: to this person. So that was definitely something that gave
• 36:53
  Speaker 2: me like a boost of being able to like be
• 36:55
  Speaker 2: confident talking.
• 36:55
  Speaker 4: To people and things like that.
• 36:57
  Speaker 2: But yeah, bro, it's just kind of like learning as
• 37:00
  Speaker 2: you go, and especially in like today's age, like a
• 37:02
  Speaker 2: lot of these sales funnels on this internet marketing, it's
• 37:05
  Speaker 2: still new and it's constantly evolving. So there's not anybody
• 37:08
  Speaker 2: like most of the guys I hire, I might end
• 37:10
  Speaker 2: up knowing more than them just because they don't have
• 37:13
  Speaker 2: a business that they run. They haven't run into this
• 37:15
  Speaker 2: to these situations that they got to get themselves out of.
• 37:18
  Speaker 4: So you kind of learn as you go, bro. And
• 37:20
  Speaker 4: that's been like, it's.
• 37:20
  Speaker 2: Been like the balance of becoming you know, it was
• 37:24
  Speaker 2: always me being a businessman as well as me being
• 37:26
  Speaker 2: the talent. You know, you had to develop yourself as
• 37:28
  Speaker 2: a businessman.
• 37:30
  Speaker 1: Yeah, I'm thinking now, like you have a digital product
• 37:34
  Speaker 1: for something that you physically have to do, So like
• 37:36
  Speaker 1: when you're doing it on Zoom, how does that work?
• 37:39
  Speaker 1: Do you like just give commands to the owners of
• 37:41
  Speaker 1: like how does this? How does this work from a
• 37:43
  Speaker 1: digital standpoint?
• 37:44
  Speaker 4: So so tell me this.
• 37:45
  Speaker 2: What's the difference between me sitting in a chair and
• 37:48
  Speaker 2: instructing you? Are me sitting in a chair from a
• 37:50
  Speaker 2: computer instructing you? What's the difference you physically being there?
• 37:54
  Speaker 2: But other than that, Yeah, right, I'm there, You're there,
• 37:57
  Speaker 2: My eyes are there, Yeah, my comments are there. So
• 38:00
  Speaker 2: it the whole digital play was all about scaling, you know,
• 38:05
  Speaker 2: be able to help people out, especially when I had
• 38:07
  Speaker 2: you know, the Netflix came out. Now, I'm not a
• 38:10
  Speaker 2: local trainer, I'm an international trainer. So first things first,
• 38:14
  Speaker 2: when the show came out, I had to put together
• 38:17
  Speaker 2: a course. You see what I mean. I gotta get
• 38:19
  Speaker 2: it so I have something to sell all these people
• 38:21
  Speaker 2: who are far away. So that was pretty much the
• 38:24
  Speaker 2: thing with the digital and I think digital training is
• 38:27
  Speaker 2: really no different because you could literally train your dog
• 38:30
  Speaker 2: from your own living room and you introduce the distraction
• 38:33
  Speaker 2: slow and then the distractions get bigger. Eventually, go outside,
• 38:35
  Speaker 2: you introduce the distraction. But this is the same stuff
• 38:37
  Speaker 2: I teach people to do when they're in person, So
• 38:40
  Speaker 2: it's really not a big difference. You know, you're able
• 38:43
  Speaker 2: to replicate yourself exactly exactly.
• 38:45
  Speaker 3: So you said something on fame doesn't pay funnels?
• 38:48
  Speaker 1: Do?
• 38:48
  Speaker 5: You talked about the funnels, but elaborate on the funnels
• 38:52
  Speaker 5: and you know the systems that you put in place.
• 38:55
  Speaker 2: Well, you know a lot of people get the opportunity
• 38:57
  Speaker 2: to be on TV right, and they might do appearances,
• 39:00
  Speaker 2: might get to you know why they're popular, you know.
• 39:03
  Speaker 2: But what I did was I took all of that
• 39:05
  Speaker 2: traffic right and I said, Okay, how do we make
• 39:09
  Speaker 2: customers out of these people? Again? I had the different
• 39:12
  Speaker 2: different stages that people can buy it. You know, you
• 39:14
  Speaker 2: got these mini courses you have, you know, the whole
• 39:17
  Speaker 2: the whole, you know, the full course. You have the
• 39:19
  Speaker 2: course with all of the we call it in the
• 39:22
  Speaker 2: babies and zoom zooms and wham wam zoom zooms and
• 39:24
  Speaker 2: wham whams, all the details and all the things that
• 39:26
  Speaker 2: you know, we have the extra you know, coaching or
• 39:30
  Speaker 2: the extra you know, a full year of being able
• 39:33
  Speaker 2: to come in to person. So it really is about
• 39:35
  Speaker 2: taking your customer through a journey figuring out Like I mean, first,
• 39:38
  Speaker 2: most of my clients, they have a decent amount of money,
• 39:42
  Speaker 2: right because they have to have disposable income to fix
• 39:45
  Speaker 2: a dog. So you know, my my process I had
• 39:49
  Speaker 2: to learn like it's all about the evaluation. I get
• 39:51
  Speaker 2: them in on evaluation, I talk about their problems, I
• 39:54
  Speaker 2: qualify them, they qualify me, and it's all about the upsell.
• 39:57
  Speaker 4: So for me, it's it's just about taking them.
• 40:00
  Speaker 2: Through to get that that that lifetime value up you know,
• 40:04
  Speaker 2: the how much they're going to spend with you over
• 40:06
  Speaker 2: a lifetime you know. And really, like I said, when
• 40:08
  Speaker 2: you when you sell them, you got to make sure
• 40:10
  Speaker 2: that you're getting more than what it talked took to
• 40:13
  Speaker 2: get them to buy them.
• 40:14
  Speaker 4: Right.
• 40:14
  Speaker 2: So like in today's world, when I'm running ads. For example,
• 40:18
  Speaker 2: my customer acquisition might be three hundred dollars. I might
• 40:21
  Speaker 2: spend three hundred dollars to get that client that's going
• 40:24
  Speaker 2: to spend two thousand, right, But I had to learn
• 40:26
  Speaker 2: that before, you know, you just be passing out flyers
• 40:28
  Speaker 2: hoping you get customers. Well, now you're in this digital
• 40:31
  Speaker 2: age where we're making content, and you got the organic
• 40:34
  Speaker 2: you got to pay content and your whole goal is
• 40:36
  Speaker 2: to get people to get in front of the right people, right,
• 40:39
  Speaker 2: and Instagram and Facebook they want to get you in
• 40:41
  Speaker 2: front of the right people so they can you could
• 40:44
  Speaker 2: continue to pay them. So really it was just all
• 40:46
  Speaker 2: about starting to learn all this digital stuff man, and
• 40:50
  Speaker 2: you know, really really really becoming an understanding of what
• 40:55
  Speaker 2: to do with that, with that traffic, you know, and
• 40:58
  Speaker 2: being able to turn them into leads. And not all
• 40:59
  Speaker 2: these not everybody who's following on Instagram is going to
• 41:01
  Speaker 2: be a customer. But if you go through one hundred
• 41:04
  Speaker 2: of them or two hundred of them, you might get one.
• 41:07
  Speaker 4: So it's like digging through the weeds, you know. Yeah,
• 41:09
  Speaker 4: what does scaling look like? You talked about scaling obviously
• 41:13
  Speaker 4: replicating yourself. You said, this is a digital product.
• 41:16
  Speaker 1: Is there more products that are coming or that are
• 41:19
  Speaker 1: on board now in terms of maybe some of the
• 41:22
  Speaker 1: equipment that you're using, is it some of the food
• 41:25
  Speaker 1: that they may be using to train dogs? Like, how
• 41:27
  Speaker 1: do you scale going from where you were in two
• 41:30
  Speaker 1: thousand and nine to present day?
• 41:32
  Speaker 2: So you know, I've already made it to where I've had,
• 41:35
  Speaker 2: you know, a lot of trainers. You know, I've had
• 41:37
  Speaker 2: big facilities, keeping forty dogs in a facility at one time.
• 41:40
  Speaker 2: But again, you're maxed out at forty dogs, right, and
• 41:43
  Speaker 2: then for most people that say, oh, forty dogs at
• 41:45
  Speaker 2: five K, that's some good cheese, you know, but you
• 41:48
  Speaker 2: got a lot of problems. You got a lot of
• 41:49
  Speaker 2: liability that comes with that, and then you're just capped
• 41:51
  Speaker 2: out right. And then you know, when you have people's
• 41:54
  Speaker 2: dogs overnight, Yes, it's like having people's children.
• 41:56
  Speaker 4: So just the stress of that was like, all right,
• 41:59
  Speaker 4: let me figure out how to do.
• 42:00
  Speaker 2: So then I switched it up and I started going
• 42:01
  Speaker 2: to in person but doing semi private, so multiple people
• 42:05
  Speaker 2: coming in, so basically pure group class training, but just
• 42:08
  Speaker 2: smaller groups.
• 42:08
  Speaker 4: All right, So I when people when you're training the dog,
• 42:12
  Speaker 4: they come to you, so they come.
• 42:14
  Speaker 2: Yeah, so they either come to us or we have
• 42:17
  Speaker 2: a VIP where we go to them, or we would
• 42:19
  Speaker 2: take their dogs and have them dropping off and come
• 42:21
  Speaker 2: to us. But I wanted to get rid of that.
• 42:24
  Speaker 2: So as of this year, we're getting rid of the
• 42:26
  Speaker 2: board and training, and what I'm doing is now pushing
• 42:28
  Speaker 2: more digital. So the digital programs are the ones the
• 42:32
  Speaker 2: courses and with the support not just a course, but
• 42:35
  Speaker 2: like actual coaching where they you know, you're getting checked on,
• 42:37
  Speaker 2: you making sure you're doing your drills. And that allows
• 42:40
  Speaker 2: me to just not only work on California or where
• 42:43
  Speaker 2: I'm in Miami.
• 42:44
  Speaker 4: But you know international.
• 42:46
  Speaker 2: And then we also have you know, products, so we'll
• 42:48
  Speaker 2: sell them a training kit or we'll get We'll just
• 42:51
  Speaker 2: launched Turbo Treats, which is my new dog treats line,
• 42:54
  Speaker 2: and it's you know, a single ingredient, super high quality,
• 42:57
  Speaker 2: human grade thing that a lot of my clients, the
• 43:01
  Speaker 2: kind of clients I have, would like, and you know,
• 43:04
  Speaker 2: just basically giving them a nice little package and then
• 43:06
  Speaker 2: being able to give them all their online instruction plus
• 43:10
  Speaker 2: all their tools.
• 43:11
  Speaker 4: And you know, get them going.
• 43:14
  Speaker 2: And I figure, you know, I can only hold forty dogs,
• 43:16
  Speaker 2: whereas I can do four hundred digital clients.
• 43:20
  Speaker 5: So I was talking about the multiple strings of income.
• 43:22
  Speaker 5: You talked about the products a little bit, but explain
• 43:24
  Speaker 5: your whole tree when it comes to like the different products,
• 43:27
  Speaker 5: offerings and multiple strings of income.
• 43:28
  Speaker 2: So people come in, the first one would be the evaluation.
• 43:32
  Speaker 2: From the evaluation, they assend to a training package, so
• 43:35
  Speaker 2: that might be maybe one thousand dollars or a fifteen
• 43:39
  Speaker 2: hundred dollars service package, or maybe five thousand dollars six
• 43:42
  Speaker 2: thousand dollars training board and train And then if they
• 43:47
  Speaker 2: want to continue on, then they could keep coming for
• 43:49
  Speaker 2: like a monthly recurring class. They want to stay part
• 43:51
  Speaker 2: of the community. The next level would be to say, okay,
• 43:54
  Speaker 2: well I actually really like this. I want to become
• 43:56
  Speaker 2: a dog trainer, right, So I coach dog trainers who
• 44:00
  Speaker 2: want to learn how to be monetized and make better
• 44:03
  Speaker 2: use of their time, so they can come into a
• 44:05
  Speaker 2: mentorship program.
• 44:06
  Speaker 4: And then I have a mentorship pro.
• 44:07
  Speaker 2: That's a five thousand dollars offer that then it sends
• 44:10
  Speaker 2: up to a twenty thousand dollars where it'smight more one
• 44:11
  Speaker 2: on one with me.
• 44:12
  Speaker 4: Really hands on holding their hand.
• 44:14
  Speaker 2: Right and then right now, we're really preparing for something
• 44:17
  Speaker 2: that's going to be Like I can license them to
• 44:19
  Speaker 2: be a Calie Canine facilitator, then I can run ads
• 44:23
  Speaker 2: to that city, and then we can partner up and
• 44:25
  Speaker 2: make money together. Right, And none of this requires like
• 44:28
  Speaker 2: a facility necessarily, Like the way I got a structure now,
• 44:31
  Speaker 2: it's very profit heavy because you don't need to have
• 44:34
  Speaker 2: a big, old facility. You just need to run the
• 44:37
  Speaker 2: structure exactly how I run it. And if we can
• 44:39
  Speaker 2: buy the customers and take them to that city, then
• 44:42
  Speaker 2: that's Calie Canine.
• 44:43
  Speaker 4: Wherever we are worldwide.
• 44:45
  Speaker 1: When you look at it, it sounds like you've done
• 44:47
  Speaker 1: a lot of analytics on it. LA obviously a lot
• 44:51
  Speaker 1: of dogs. LA Miami for sure a lot of dogs.
• 44:54
  Speaker 1: But New York a lot of dogs. Have you ever
• 44:56
  Speaker 1: thought about coming north or on the Northeast, because I
• 45:00
  Speaker 1: feel like everybody, if you know somebody that has at
• 45:02
  Speaker 1: least a dog one hundred percent.
• 45:04
  Speaker 4: So I'm actually born in New York, right, And my.
• 45:08
  Speaker 2: Father lives in the Bronx and my brother, Twale, he
• 45:12
  Speaker 2: was living in LA at the time. Well he was
• 45:14
  Speaker 2: working as a waiter, you know, doing waiting tables, and
• 45:18
  Speaker 2: he wanted to get into music, and then I said, nah, bro, like,
• 45:20
  Speaker 2: let me let me show you this new dog thing
• 45:22
  Speaker 2: were doing. So he comes up to the bay. He
• 45:24
  Speaker 2: was my first mentee, right, so we're rocking. Uh, he's
• 45:28
  Speaker 2: working with me to that was another she's training sessions
• 45:31
  Speaker 2: and I'm putting my brother on, you know, I'm keeping
• 45:32
  Speaker 2: it in the family. And then our older brother, Quasi,
• 45:35
  Speaker 2: ends up getting a motorcycle accident on a Jersey turnpike
• 45:39
  Speaker 2: and almost kills itself. Right, So then at that time
• 45:42
  Speaker 2: it was almost best for Twale to come back out
• 45:44
  Speaker 2: here to help him. And I was like, bro, like,
• 45:46
  Speaker 2: let's set your brand up in New York.
• 45:48
  Speaker 4: So we are.
• 45:48
  Speaker 2: He has metro dog training here in Brooklyn and Willisburg,
• 45:52
  Speaker 2: and then I also have nyk knin training up in Middletown.
• 45:55
  Speaker 2: So I have some of my mentees who are actually
• 45:57
  Speaker 2: out here. So it just allows me to expel like that,
• 46:00
  Speaker 2: but not having to be like so hands on with them.
• 46:03
  Speaker 4: Like I got to deal with bosses who can.
• 46:04
  Speaker 2: Handle their own business, franchise, well franchise not even for them.
• 46:09
  Speaker 2: I just meant mentored them so they could set up
• 46:11
  Speaker 2: their program. But like the next level would be for
• 46:14
  Speaker 2: them to be a licensed Cali canine facility, you know,
• 46:17
  Speaker 2: so that that's how we could take it to the
• 46:18
  Speaker 2: next level.
• 46:19
  Speaker 3: What about real estate? How'd you get into real estate?
• 46:22
  Speaker 2: Oh? When you know, it was funny man, because one
• 46:24
  Speaker 2: of my partners, he was I had opened up another
• 46:27
  Speaker 2: facility in the bay and he was helping me clean
• 46:30
  Speaker 2: up my house when I was getting rid of it,
• 46:31
  Speaker 2: and he ran into a bank statement. I had like
• 46:32
  Speaker 2: five hundred bands in the account. He was like, he
• 46:35
  Speaker 2: was a real estate he's a real estate guy, and
• 46:37
  Speaker 2: he's like, bro, you got to buy some property, you know,
• 46:40
  Speaker 2: like you got to do something with this cash. And
• 46:41
  Speaker 2: at the time, I'm just like, you know, I'm missed
• 46:43
  Speaker 2: a stack it all, you know. So he basically, you know,
• 46:46
  Speaker 2: did renovations and all that. So I started buying homes
• 46:49
  Speaker 2: and started renovating homes. You know, had to learn. I've
• 46:53
  Speaker 2: been doing that ten years, you know. I had my
• 46:55
  Speaker 2: bumps in the road in that and learning that. But
• 46:57
  Speaker 2: that evolved into now me becoming a real estate they
• 47:00
  Speaker 2: developed on the side, you know, and now doing the project.
• 47:03
  Speaker 2: Like I said, where my wife is from, She's from Morocco, Marrakesh,
• 47:06
  Speaker 2: and that's the number one tourist destination in Africa. So
• 47:09
  Speaker 2: two thousand and three, right after Netflix, I basically paid
• 47:12
  Speaker 2: a million dollars cash for a plot of land six acres,
• 47:16
  Speaker 2: so we're gonna build fifteen villas on those and you know,
• 47:19
  Speaker 2: continue on with the real estate.
• 47:20
  Speaker 4: So it's basically like the dog.
• 47:21
  Speaker 2: Money just goes into the to the real estate.
• 47:24
  Speaker 4: You know. It's pretty much like how I've been doing it.
• 47:26
  Speaker 2: And like I said, I've been buying and selling some
• 47:28
  Speaker 2: homes again bumping my head across along the way, like
• 47:32
  Speaker 2: with everything, you know, even with this digital marketing man.
• 47:34
  Speaker 2: You spend money, you lose money, you know, but it's
• 47:37
  Speaker 2: like you know, you're not a boss R can't take
• 47:39
  Speaker 2: a loss, you know. So it's been a hell of
• 47:41
  Speaker 2: experience on both sides. But yeah, the real estate, it's
• 47:44
  Speaker 2: altimately like one of those the wealth that's more of
• 47:46
  Speaker 2: the wealth play, you know, being able to hold your
• 47:49
  Speaker 2: assets and be able to rent them out and get
• 47:51
  Speaker 2: you know.
• 47:51
  Speaker 4: Passive cash flow and appreciation from those.
• 47:54
  Speaker 1: To talk about opportunities, I think as we were speaking
• 47:59
  Speaker 1: while we're out in Dubai, every time I suppose to
• 48:01
  Speaker 1: you always thinking of opportunities. How do you look at
• 48:04
  Speaker 1: the landscape, especially from an international standpoint, we would end
• 48:07
  Speaker 1: up with Domie like I could see something happening here
• 48:10
  Speaker 1: doing the analytics. How do you go about looking at
• 48:13
  Speaker 1: future opportunities for yourself in a business own?
• 48:15
  Speaker 2: Well, you know, I just think that, you know, there's
• 48:17
  Speaker 2: a lot of places that aren't developed, you know, Africa
• 48:20
  Speaker 2: being one of them, you know, And I just think that,
• 48:22
  Speaker 2: you know, they all go through this this this development
• 48:25
  Speaker 2: phase where you know, it's like you could be late
• 48:28
  Speaker 2: or you could be early. I mean, we saw Dubai.
• 48:29
  Speaker 2: Everybody out there is talking about what you could have
• 48:32
  Speaker 2: had if you would have did that, you know, ten
• 48:34
  Speaker 2: years ago invested in Dubai, Whereas I look at, you know,
• 48:37
  Speaker 2: the same type of opportunities. So I'm really try into
• 48:39
  Speaker 2: the whole growth and development and really you know, being
• 48:43
  Speaker 2: part of the the upswing versus the downturn. You know.
• 48:46
  Speaker 2: So yeah, man, I'm just all about like just trying
• 48:50
  Speaker 2: to get financially more literate so I can make better moves.
• 48:53
  Speaker 4: You know, knowing what to do with my money.
• 48:55
  Speaker 2: I mean, for a long time for I think a
• 48:57
  Speaker 2: lot of small business guys they don't know how to
• 49:00
  Speaker 2: take that money that they're making and grow their business
• 49:03
  Speaker 2: or even a lot of stuff that when it comes
• 49:04
  Speaker 2: to acquiring new clients and being able to do sales
• 49:07
  Speaker 2: funnels and tracking KPIs and building out teams to be
• 49:10
  Speaker 2: able to really scale, Like it's like a whole skill set.
• 49:13
  Speaker 2: I feel like you're not going to really learn unless
• 49:15
  Speaker 2: you really do it.
• 49:16
  Speaker 5: You know, to talk about ads, like how effective has
• 49:20
  Speaker 5: ads been for you, like on the social side, and
• 49:23
  Speaker 5: what advice would you give for a business owner that's
• 49:26
  Speaker 5: looking to start running ads for their business.
• 49:28
  Speaker 2: So with ads, man, it really comes down to testing.
• 49:31
  Speaker 2: You know, you don't know what your people like about you,
• 49:34
  Speaker 2: so all you got to do is put out a
• 49:35
  Speaker 2: lot of content and once you kind of get an
• 49:37
  Speaker 2: idea on what they know about you, then you just
• 49:39
  Speaker 2: got to like double down on that type of content,
• 49:41
  Speaker 2: you know. And with ads, I think there's you know,
• 49:43
  Speaker 2: the organic and then there's the paid. I mean, of course,
• 49:46
  Speaker 2: you don't want to be while you're interrupting people scrolling
• 49:48
  Speaker 2: while they're on the Internet. You don't want to be
• 49:51
  Speaker 2: too selsy, you know. So I think it's really about
• 49:54
  Speaker 2: being able to get your message off and sell to
• 49:56
  Speaker 2: them in directly, you know, speak to their problems, speak
• 49:58
  Speaker 2: to their situation the way with ads. Generally, I shoot
• 50:03
  Speaker 2: ads where I'll make certain creatives that are really talking
• 50:07
  Speaker 2: to my avatar a lot more direct because I know
• 50:10
  Speaker 2: that Instagram is gonna make them watch that, whereas the
• 50:13
  Speaker 2: people who are just scrolling, I want them to watch
• 50:15
  Speaker 2: me well just kind of you know, uh, they don't
• 50:19
  Speaker 2: want to see just being overly soul. But what I
• 50:21
  Speaker 2: think about ads is you have to shoot creatives to
• 50:25
  Speaker 2: hook the client, and then after that, your organic content
• 50:28
  Speaker 2: is what really makes them fall in love with you,
• 50:31
  Speaker 2: right so, and then another thing is you can't be cheap,
• 50:34
  Speaker 2: like you have to spend like you know, It's like
• 50:36
  Speaker 2: I look at almost like being in in like the streets,
• 50:39
  Speaker 2: like you have to spend, you know what I mean,
• 50:41
  Speaker 2: you got buy your own. If you want to go big,
• 50:43
  Speaker 2: you gotta buy. You can't just buy an eighth you
• 50:45
  Speaker 2: gotta buy the old pound, you know. And it's the
• 50:47
  Speaker 2: whole thing is like as you become more sophisticated with
• 50:50
  Speaker 2: your ads, you know, you start to get more confidence
• 50:53
  Speaker 2: that you start gambling on yourself, Like I'm musa spend
• 50:55
  Speaker 2: one hundred today, I'm gonna spend two hundred today. You know,
• 50:58
  Speaker 2: right now, I spend like a thousand a day, But
• 51:00
  Speaker 2: I got homeboys who got brands, they spend one hundred
• 51:02
  Speaker 2: thousand a day.
• 51:03
  Speaker 4: You know.
• 51:03
  Speaker 2: So it's just you realize, like with their return on
• 51:05
  Speaker 2: ad spend that you're getting. And it really comes down
• 51:08
  Speaker 2: to just you know, having a lot of creatives working
• 51:11
  Speaker 2: making content like crazy, getting really good on camera, getting
• 51:14
  Speaker 2: lots of you know, social proof so that when the
• 51:18
  Speaker 2: ad hits, you know, they're like, damn, okay, let me
• 51:21
  Speaker 2: call them.
• 51:22
  Speaker 4: This is big business. I think we underestimated.
• 51:25
  Speaker 1: But a lot of people have pets, and taking care
• 51:27
  Speaker 1: of pets is a extremely lucrative business.
• 51:31
  Speaker 4: Is this a legacy situation for you?
• 51:33
  Speaker 3: Right?
• 51:33
  Speaker 1: Like you've got CALLI K nine, You've got kids, obviously,
• 51:36
  Speaker 1: you got your wife involved in it. Is this something
• 51:38
  Speaker 1: that you see yourself continuing doing on eventually to a
• 51:41
  Speaker 1: point where it's like, hey, we might want to sell
• 51:44
  Speaker 1: this off or keep this inside the family.
• 51:46
  Speaker 4: How are you viewing the future of the brand?
• 51:49
  Speaker 2: You know, the next move is really like I'm launching
• 51:52
  Speaker 2: the app, right And I always had an app on
• 51:54
  Speaker 2: a small level, but I didn't really like leverage it.
• 51:56
  Speaker 2: You know, I was on a yacht in Miami with
• 51:58
  Speaker 2: the guy who's the fit and he's got six thousand
• 52:01
  Speaker 2: subscribers paying him thirty dollars a month.
• 52:04
  Speaker 4: You know what he said, This is not six thousands.
• 52:06
  Speaker 2: He says he got sixty thousand right people on paying
• 52:10
  Speaker 2: him thirty dollars a month.
• 52:12
  Speaker 3: You know.
• 52:13
  Speaker 2: So the goal is to just build, Like I want
• 52:15
  Speaker 2: to get more into the technology space, you know, the
• 52:18
  Speaker 2: educational space I think is something that everybody needs. So
• 52:22
  Speaker 2: as far as the Cali K nine brand, I don't know, man,
• 52:25
  Speaker 2: Like I'm building turbo treats to blow that up and
• 52:28
  Speaker 2: maybe get that acquired, But I don't know what I'm
• 52:31
  Speaker 2: gonna do it.
• 52:31
  Speaker 5: You know.
• 52:31
  Speaker 2: I feel like sometimes like I kind of want to
• 52:33
  Speaker 2: leave something for the kids so they can they have
• 52:35
  Speaker 2: something to you know. Know, it's for sure, you know,
• 52:38
  Speaker 2: it's a unique brand, and I think there's nothing better
• 52:40
  Speaker 2: than building a brand. I think that, you know, you
• 52:43
  Speaker 2: get the best return on your investment when you have
• 52:46
  Speaker 2: actually a brand built versus just being another random dog trainer.
• 52:49
  Speaker 2: So I don't know, man, it's really what they want
• 52:51
  Speaker 2: to do, you know. But you know there's there's hey,
• 52:55
  Speaker 2: somebody make the right offer, man, you know how you know.
• 52:59
  Speaker 5: Show what's a few things that any dog owner can
• 53:03
  Speaker 5: do to you know, have their dog more compliant, And
• 53:07
  Speaker 5: what's some of the biggest mistakes that you see from
• 53:10
  Speaker 5: dog owners that they make with their dogs.
• 53:12
  Speaker 2: I think humanizing dogs humanizing dogs. You say, if you
• 53:15
  Speaker 2: treat a dog like a human, they'll treat you like
• 53:17
  Speaker 2: a dog. Right, So when you overly humanize a dog.
• 53:19
  Speaker 2: For dominant dogs, that becomes like an indicator that they
• 53:23
  Speaker 2: could kind of like push you around and get away
• 53:25
  Speaker 2: with stuff. And then they'll they'll push boundaries a lot
• 53:26
  Speaker 2: more for a nervous dog. A lot of times that
• 53:30
  Speaker 2: attribute to them. You know, you not be half set
• 53:32
  Speaker 2: in any boundaries and structure, and you being to lax
• 53:36
  Speaker 2: and overly humanize them will make them not trust you.
• 53:39
  Speaker 2: So I think like really set in structure, just like children,
• 53:42
  Speaker 2: you know, you got to give them structure. Is that
• 53:45
  Speaker 2: is a loved kid when they really have that structure
• 53:47
  Speaker 2: versus a kid, it just gets to do whatever, you know.
• 53:49
  Speaker 4: What I mean, they're gonna bump their heads.
• 53:50
  Speaker 2: So the key is is like fifteen minutes a drink,
• 53:53
  Speaker 2: we say fifteen minutes a day.
• 53:55
  Speaker 4: He's a bad behavior.
• 53:56
  Speaker 2: Way you give we have these these these repetitions that
• 53:59
  Speaker 2: you do, you hold your dog accountable fright from your
• 54:01
  Speaker 2: own house, and it'll just make living with your dogs
• 54:04
  Speaker 2: so much easier by giving your.
• 54:06
  Speaker 4: Dog some structure.
• 54:07
  Speaker 2: And we focus on five pillars obedience, socialization, agility, behavior management,
• 54:11
  Speaker 2: and problem solving. And before we fix a problem, we
• 54:13
  Speaker 2: have to fix all these other things right. And this
• 54:15
  Speaker 2: is what gives your dog the confidence and the respect
• 54:18
  Speaker 2: and the boundaries that they need to have. So it's
• 54:20
  Speaker 2: really giving your dog like some real structure, you know.
• 54:24
  Speaker 2: And you know, I think that that's that's gonna give you.
• 54:28
  Speaker 2: That's gonna make your life easier. It's gonna take the
• 54:30
  Speaker 2: liability out of owning the dog. And then I think
• 54:33
  Speaker 2: a lot of people they tend to they undermotivate their dog.
• 54:37
  Speaker 2: They do their old sit yours down, you know what
• 54:39
  Speaker 2: I mean. It's like I think about it like if
• 54:42
  Speaker 2: you're your view, if if the if the kid, for example,
• 54:45
  Speaker 2: is excited about doing something, they're gonna want to do it.
• 54:48
  Speaker 2: And I think that that's what you gotta do. You
• 54:50
  Speaker 2: gotta make your dog want to do it. And this
• 54:51
  Speaker 2: is why turbo trees came out because it's like I
• 54:54
  Speaker 2: got to have the best product to.
• 54:56
  Speaker 4: Make these dogs want to train reinforcement.
• 54:58
  Speaker 2: That's to reinforce the positive re force with dogs, either
• 55:00
  Speaker 2: like praise, food or toys. Right, So we sell them
• 55:03
  Speaker 2: to pray, and we sell them the food and the
• 55:04
  Speaker 2: toys and teach them how to praise. But you got
• 55:06
  Speaker 2: to learn how to motivate your dog and really make
• 55:08
  Speaker 2: sure that they, you know, are engaged, to give them
• 55:11
  Speaker 2: something to focus on. Otherwise they're gonna be distracted. It's
• 55:13
  Speaker 2: almost like like I look at almost like Dayton, like,
• 55:16
  Speaker 2: you got to be attractive to your partner. Otherwise their
• 55:18
  Speaker 2: eyes are gonna be going elsewhere. They're gonna get distracted.
• 55:21
  Speaker 2: If you're not fun, you're not flying', not smelling good,
• 55:23
  Speaker 2: you know what I mean. There's certain things that are
• 55:25
  Speaker 2: going to keep them engaged and attracted versus letting the
• 55:28
  Speaker 2: compete competition outside, you know what I mean, attract your lady.
• 55:31
  Speaker 2: So it's like the same thing, you gotta stay attractive.
• 55:35
  Speaker 4: But then also you know, set those boundaries as well. Yeah.
• 55:38
  Speaker 1: I was close, man, We were really close as a
• 55:40
  Speaker 1: family to getting a dog, and I couldn't pull the trigger.
• 55:44
  Speaker 1: I'm wondering now that I think about it in terms
• 55:46
  Speaker 1: of protective dogs or like, what are the top five
• 55:49
  Speaker 1: protective dogs from your expertise?
• 55:52
  Speaker 2: Well, a lot of tea people, a lot of people
• 55:53
  Speaker 2: tend to try to incorporate the Belgium Malawi in their lifestyle. Right,
• 55:57
  Speaker 2: that is a great police dog. But again that dog
• 56:00
  Speaker 2: out biting people, jumping over fences, going through san so
• 56:03
  Speaker 2: for as a day to day dog is probably not
• 56:05
  Speaker 2: the best one. I like rod Wallers, but they're rod Wallers.
• 56:08
  Speaker 2: They dominate, the pushy, they're strong, you know, so if
• 56:11
  Speaker 2: you don't train them, you know, they have their issues.
• 56:14
  Speaker 2: Pit Bulls are great, but they can be dog aggressive
• 56:17
  Speaker 2: naturally because that's their origin, right to be pit fighters, right,
• 56:20
  Speaker 2: and dog fighters. And you got Schnauzers. I mean, a
• 56:25
  Speaker 2: lot of dog breeds are or could be. It just
• 56:27
  Speaker 2: depends on the fit for the family. You know, are
• 56:29
  Speaker 2: you an athletic type, you run a lot, do you
• 56:31
  Speaker 2: take your dog out? Do you have a big yard?
• 56:33
  Speaker 2: You know what I mean? All of these factor in
• 56:35
  Speaker 2: based on the dog's temperament. So I think it's more
• 56:37
  Speaker 2: about pairing the right person up with the right dog.
• 56:40
  Speaker 4: I was gonna get a bully, a bully, well bully
• 56:42
  Speaker 4: I mean, the bully's only this big, you know what
• 56:44
  Speaker 4: I mean, it ain't gonna stop nobody from really chilling. Yeah,
• 56:47
  Speaker 4: he's chilling.
• 56:47
  Speaker 2: If he's chilling, so good. If it's not a protection dog,
• 56:50
  Speaker 2: then you know. I mean, honestly, there's a lot of
• 56:52
  Speaker 2: good dogs in the shelter man that just they need homes.
• 56:54
  Speaker 2: A good dogs, they just need some structure. But like,
• 56:57
  Speaker 2: if you want a particular dog for protection, my recommend
• 57:00
  Speaker 2: to just go buy a fully trained dog that's already
• 57:03
  Speaker 2: doubt in and it's not cheap because a lot of
• 57:05
  Speaker 2: people are getting their houses broken into. A lot of
• 57:07
  Speaker 2: these ball players they go into games and they come
• 57:09
  Speaker 2: back to their house and go on vacation, they come
• 57:11
  Speaker 2: back to their house totally rant and shambles. You know,
• 57:13
  Speaker 2: people need to invest inate security. So I think that
• 57:16
  Speaker 2: an easygoing protection dog would probably be like a solid
• 57:19
  Speaker 2: German Shepherd to be honest. But then you got a
• 57:21
  Speaker 2: hairy dog, right, So it's like, know, dog is perfect,
• 57:25
  Speaker 2: it's just all about what you like and then you
• 57:26
  Speaker 2: know the training that that you put into the dog.
• 57:29
  Speaker 3: Gotcha hope my brother appreciate it.
• 57:32
  Speaker 5: Man, How can people reach out to you as far
• 57:34
  Speaker 5: as if they want the dog train, Like, what's the website,
• 57:37
  Speaker 5: socials all of that.
• 57:38
  Speaker 2: So I'm pretty much Calie kan nine all over. I
• 57:40
  Speaker 2: got the caliekan nine on Instagram, Calie Kane on YouTube,
• 57:45
  Speaker 2: and then I got Knine Intervention on Netflix and uh yeah, man,
• 57:51
  Speaker 2: and then Caliekanine dot com to schedule evaluation, to do
• 57:54
  Speaker 2: your training digital, or to look into the mentorship program.
• 57:58
  Speaker 2: We always always tell dudes, man, I mean I coach
• 58:01
  Speaker 2: a lot of guys, man, and you know, it takes
• 58:03
  Speaker 2: their life from making five k a month to thirty
• 58:05
  Speaker 2: five K a month. It's like people sleep on that,
• 58:08
  Speaker 2: like that's a lot of money, especially if you're somewhere,
• 58:10
  Speaker 2: you know, down in the South or something like that,
• 58:13
  Speaker 2: or you know, he was making this little five K job.
• 58:15
  Speaker 4: All of a sudden, you're really ready to make some money.
• 58:17
  Speaker 2: So the mentorship as well, man, kellikanin.
• 58:19
  Speaker 3: Dot com you have it, Ladies and gentlemen. Tap in
• 58:23
  Speaker 3: all right, y'all, where my dog's at? All right, Sean,
• 58:26
  Speaker 3: I think you're walking to see you next week.
• 58:28
  Speaker 4: Please show